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Showing 251 Product Manager jobs in Bangalore

Senior Software Product Manager - B2B SaaS (Work From Home)

560001 Bangalore, Karnataka OnceHub

Posted 600 days ago

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Job Description

Permanent
OnceHub ( is an innovative and thriving software-as-a-service company that provides Engagement acceleration solutions to organizations worldwide.  We're a team of passionate and driven individuals living and working remotely across seven countries and five continents: USA, UK, India, Ireland, Israel, South Africa, and Colombia. As a Software Product Manager, you will work remotely from home  (in India)  with colleagues and stakeholders in multiple geographies. Learn more about our employee led approach in our  CEO video :  are a product-led company, and as such, our product is the driver of our business. As a  Senior  Software Product Manager you will have full autonomy and ownership of our most important value driver - Our product. If you want to work in a product-led B2B SaaS company that is on the cutting edge of modern software development, then this opportunity is for you! In this role, you will: Be empowered to solve software product problems in a way that works for our businessCarry out market competition analysis and user researchCommunicate directly with customers to understand their needs and identify target use casesDefine product requirements, including user flows, wireframes, and system diagramsPrioritize product initiatives based on quantitative and qualitative data, business strategy, and market contextWork with the UX design team and with technical leads to design featuresConduct usability testing in collaboration with UX design teamWork with technical leads and development teams in an agile environment to ensure implementation is of high quality and strategically alignedCommunicate risks and manage change in real timeOwn and execute release strategy in close coordination with marketing and development departmentsProvide internal training and cross-departmental communication for new featuresAnalyze usage metrics to validate expected business impact, and iteratively adjust the product roadmap in response To be successful in this role, you will need the following: A degree from a reputable universityA track record of excellence5+ years’ experience as a Product Manager in a B2B SaaS companyExperience in leading and driving execution with cross-functional teamsExcellent interpersonal skillsNative English speaker or English at a very high levelExcellent written and verbal communication to technical and non-technical stakeholdersCuriosity, and the ability to understand business and client needsAbility to analyze and simplify complex systemsExperience in implementing products using Agile methodologies (advantage) Apply because you want to. Have the opportunity to work virtually in the US market and compete with best in class companies who are on the front line of innovation Work in a modern Saas, Product-led company Work on a product that serves tens of thousands of users   Work remotely from home, saving you commuting time and promoting work-life balanceGet exposure to working with stakeholders on a global level across different industriesWork in a tech, fast-paced and challenging environment that provides opportunities for professional and personal growth Join a fantastic organizational culture that places learning at the centre of what we doSocialize with colleagues at our bi-annual company retreats - typically held at an international location (will resume once Covid-19 is under control)Receive a competitive salary Work in a multicultural environment If you want to contribute directly to the growth of an innovative SaaS company, please send us your CV! 
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Senior Product Marketing Manager

560067 Bangalore, Karnataka ₹950000 Annually WhatJobs Direct

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Job Description

full-time
Our client is seeking a highly strategic and creative Senior Product Marketing Manager to drive the go-to-market strategy for their innovative product portfolio. This is a critical, fully remote role that requires a deep understanding of market dynamics, customer needs, and product positioning. You will be responsible for developing and executing comprehensive product marketing plans that generate demand, drive adoption, and ensure market success. The ideal candidate will have a proven track record in crafting compelling messaging, developing sales enablement tools, and launching new products effectively. You will collaborate closely with product management, sales, and marketing teams to articulate the value proposition of our offerings and differentiate them in the marketplace. Key responsibilities include conducting market research, defining target audiences, creating buyer personas, and developing compelling content such as white papers, case studies, presentations, and website copy. You will also be responsible for managing product launches, competitive analysis, and equipping the sales team with the knowledge and resources they need to succeed. This role demands exceptional analytical skills, strategic thinking, and the ability to translate complex technical features into tangible customer benefits. We are looking for a data-driven marketer who can measure the impact of marketing initiatives and optimize strategies for continuous improvement. This is an exciting opportunity to shape the narrative and market perception of innovative products in a dynamic, fully remote environment. This position is based remotely, with the primary focus on Bengaluru, Karnataka, IN .

Responsibilities:
  • Develop and execute product marketing strategies and go-to-market plans for new and existing products.
  • Craft compelling product messaging, positioning, and value propositions.
  • Conduct market research, competitive analysis, and customer segmentation.
  • Create high-quality marketing collateral, including datasheets, brochures, presentations, case studies, and website content.
  • Lead product launch activities, ensuring successful market introduction and adoption.
  • Develop and deliver sales enablement programs and training materials for the sales team.
  • Collaborate with product management to define product roadmaps and feature prioritization based on market insights.
  • Measure and report on the effectiveness of product marketing initiatives.
  • Identify and cultivate strategic partnerships to expand market reach.
  • Act as a subject matter expert on product positioning and messaging within the organization.
  • Manage product marketing budget and ensure efficient allocation of resources.
  • Stay abreast of industry trends, market dynamics, and competitive landscape.
  • Develop and execute demand generation campaigns in collaboration with the broader marketing team.

Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
  • 5-7 years of experience in product marketing, preferably in the technology or SaaS sector.
  • Proven experience in developing and executing successful go-to-market strategies.
  • Strong understanding of market research, competitive analysis, and customer segmentation.
  • Excellent written and verbal communication skills, with the ability to craft compelling narratives.
  • Demonstrated ability to create high-impact marketing collateral and sales enablement materials.
  • Experience with product launch management.
  • Strong analytical and problem-solving skills, with a data-driven approach to marketing.
  • Ability to work effectively in a fast-paced, cross-functional environment.
  • Experience managing remote teams or working in a remote-first organization is highly desirable.
  • Proficiency in marketing automation tools and CRM systems.
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Product Manager

Bangalore, Karnataka IBM

Posted 2 days ago

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Job Description

**Introduction**
At IBM, we are reimagining integration for the AI era. As enterprises evolve toward multi-cloud, event-driven, and AI-first architectures, our hybrid integration platforms must keep pace to enable seamless, secure, and scalable connectivity across modern and legacy systems. We are seeking a Senior Product Manager to lead the strategy, roadmap, and go-to-market execution for IBM's webMethods Hybrid Integration offerings, helping clients unlock the full potential of integration in the age of AI.
As a senior leader in IBM's Integration portfolio, you'll be shaping the future of next-generation integration. This is where connectivity, observability, and intelligence converge. You'll work with world-class engineers, lead global product initiatives, and make an impact in one of IBM's fastest-evolving domains.ager and Recruiter should collaborate to create the relevant verbiage.
**Your role and responsibilities**
Your Role and Responsibilities
As a Product Manager, you will own the lifecycle of key capabilities within the IBM webMethods Hybrid Integration portfolio, driving innovation that bridges traditional integration patterns (MFT, B2B, EDI, ESB) with modern APIs, events, and cloud-native connectivity. You will:
* Set Vision & Strategy: Define the product vision, competitive positioning, and strategic roadmap aligned to client needs and IBM's AI + Hybrid Cloud strategy.
* Prioritize & Plan: Collaborate with engineering, design, and offering management teams to translate customer needs into clear requirements, features, and user stories.
* Deliver Differentiation: Drive development and delivery of hybrid integration capabilities that span on-premises, SaaS, and cloud-native platforms (e.g., Cloud Pak, OpenShift).
* Customer & Market Advocacy: Serve as the voice of the customer by engaging regularly with clients, partners, and field teams. Prioritize product decisions based on data and validated market feedback.
* Cross-Functional Leadership: Partner with sales, marketing, support, and enablement teams to ensure successful launches, scalable adoption, and measurable outcomes.
* AI Integration: Explore opportunities to infuse AI into integration tooling for self-optimizing flows, intent-based orchestration, and anomaly detection.
Evangelize: Represent IBM at industry events, analyst briefings, and customer roundtables to position IBM as a thought leader in the hybrid integration market.
**Required technical and professional expertise**
Required Professional and Technical Expertise
*
7-10+ years in product management, preferably in enterprise software, middleware, or integration platforms.
*
Deep understanding of integration technologies including iPaaS, APIs, MFT, EDI, B2B gateways, and event-driven architectures.
*
Experience working with cloud-native technologies (e.g., Kubernetes, containers, OpenShift).
*
Proven ability to define product strategy, manage tradeoffs, and deliver complex technical products.
*
Strong analytical mindset and ability to derive insights from product usage, market trends, and competitive intelligence.
*
Track record of influencing cross-functional teams without direct authority.
*
Exceptional communication and stakeholder management skills.
**Preferred technical and professional experience**
Preferred Professional and Technical Expertise
* Prior experience with webMethods, IBM App Connect, Cloud Pak for Integration, MuleSoft, Boomi, or Azure Integration Services.
* Familiarity with AI/ML and how it can be applied to integration observability, automation, or design-time intelligence.
* MBA or equivalent experience in technology strategy or product leadership.
Hiring manager and Recruiter should collaborate to create the relevant verbiage.
IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
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Product Manager

Bangalore, Karnataka IBM

Posted 2 days ago

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Job Description

**Introduction**
We are looking for a skilled and driven Data Analyst & Project Manager to join the Product Management team for Middleware, with a focus on Product Analytics & Business/Sales Analytics. This role is critical in driving execution excellence by providing data-driven insights that support product decisions, improve business performance, and enable high-quality dashboards and executive-level reporting. You will partner closely with PMs, Finance, Engineering, and Strategy to build data pipelines, create dashboards, and generate insights that influence key business actions. Your ability to blend analytical depth with storytelling and narrative building will be key to success.
**Your role and responsibilities**
* Deliver analytics that support Product Management strategy, Business/Sales Metric analysis including pipeline analysis, renewal performance, ACV metrics, and product usage insights.
* Design and maintain dashboards (e.g., in Power BI, Cognos) that offer real-time visibility into business metrics and KPIs.
* Support planning cadences (Monthly/quarterly/half-yearly) and product/portfolio reviews with relevant performance data and insights.
* Collaborate with PMs and business leaders to translate data into actionable insights and compelling narratives for executive reporting.
* Assist in metric tracking and build consistent reporting systems across product teams.
* Identify data quality issues and partner with data owners (e.g., EPM, Finance) to ensure accuracy, consistency, and relevance. Impact & Success Metrics:
* Timely delivery of dashboards and insights for business stakeholders.
* Accurate tracking of Pipeline, Revenue/ACV & renewal performance.
* Strategic insights influencing product decisions and GTM execution.
* Increased visibility and trust in analytics across Product and Sales teams.iage.
**Required technical and professional expertise**
* 8+ years of experience in a data analyst or business analyst role, preferably in a product or sales operations environment with Project management skills
* Strong hands-on experience with BI tools (Power BI, Cognos).
* Proficient in SQL and data manipulation; strong expertise in Excel. Experience in Python is a plus.
* Proven ability to distill complex data into clear insights and present them effectively to non-technical stakeholders.
* Experience working with cross-functional teams (PM, Finance, Engineering, Strategy).
* Understanding of SaaS metrics, product usage analytics, and sales pipeline/renewals tracking is highly desirable.
* Excellent written and verbal communication skills with a strong ability to craft business narratives from data.
* MBA in Operations Management/Business Analytics is preferred
**Preferred technical and professional experience**
* Experience working in enterprise software and middleware technology domains.
* Familiarity with tools such as Aha!, Jira, Salesforce
* Strong project management skills and ability to work in fast-paced, dynamic environments.
IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
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Product Manager

Bangalore, Karnataka Huron Consulting Group

Posted 2 days ago

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Job Description

Huron is redefining what a global consulting organization can be. Advancing new ideas every day to build even stronger clients, individuals and communities. We're helping our clients find new ways to drive growth, enhance business performance and sustain leadership in the markets they serve. And, we're developing strategies and implementing solutions that enable the transformative change they need to own their future.
As a member of the Huron corporate team, you'll help to evolve our business model to stay ahead of market forces, industry trends and client needs. Our accounting, finance, human resources, IT, legal, marketing and facilities management professionals work collaboratively to support Huron's collective strategies and enable real transformation to produce sustainable business results.
Join our team and create your future.
Acting as a member of a solution team, the Product Manager (PM) is relied upon to build relationships with primary business stakeholders to understand priorities and capabilities needed to achieve business objectives. PMs are also responsible for: managing the priorities of the Product Owners, researching the market & trends for their given area, communicating metrics for their given area, and keeping up to date on new technology and capabilities through independent market research.
When appropriate, the PM identifies and leverages opportunities to accelerate results and build capability of other team members by assigning tasks and decision-making responsibilities to individuals or teams with clear boundaries, expectations, support, and follow-up, effectively balancing "doing" & "delegating".
Finally, the PM defines and supports the building of desirable, feasible, viable, and sustainable outcomes that meets customer needs as the owner of the value stream and understands the value stream from beginning to end.
**Requirements**
+ Facilitates communication with product stakeholders to gather and clarify product needs and priorities, translating them into operational and functional requirements.
+ Writes detailed requirements and use cases for proposed solutions; owns and manages the product backlog for one or more product areas.
+ Leads prioritization negotiations for the product backlog and roadmap with stakeholders and Solution Managers, ensuring alignment and clear communication of approved priorities.
+ Works closely with Product Owners to update and guide the backlog based on stakeholder priorities.
+ Identifies and analyzes business issues and opportunities using data from various sources to inform actionable decisions.
+ Collaborates closely with development and cross-functional teams to represent the customer, resolve conflicts, and validate designs against business objectives.
+ Communicates upcoming product features and key messages clearly through various channels, including product demonstrations and meetings.
**Preferences**
+ Bachelor's degree in Computer Science, Information Systems, Business, or related field, or equivalent relevant work experience.
+ Total 11 years of experience in which 4+ years of experience in Product Owner or Product Analyst roles with demonstrated expertise in the business domain.
+ 6+ years managing teams or leading cross-functional groups.
+ Strong organizational skills with the ability to prioritize and manage multiple concurrent projects or workstreams.
+ Proficient in Agile methodologies and SDLC processes, particularly Scrum, Kanban, or SAFe frameworks.
+ Practical experience with tools such as Azure DevOps, JIRA, and Confluence for backlog and project management.
+ Certifications such as CCBA, CBAP, PMI-PBA, PMP, CSPO, CSM, or SAFe Agilist/SPC are highly desired.
**Position Level**
Manager
**Country**
India
At Huron, we're redefining what a consulting organization can be. We go beyond advice to deliver results that last. We inherit our client's challenges as if they were our own. We help them transform for the future. We advocate. We make a difference. And we intelligently, passionately, relentlessly do great work.together.
Are you the kind of person who stands ready to jump in, roll up your sleeves and transform ideas into action? Then come discover Huron.
Whether you have years of experience or come right out of college, we invite you to explore our many opportunities. Find out how you can use your talents and develop your skills to make an impact immediately. Learn about how our culture and values provide you with the kind of environment that invites new ideas and innovation. Come see how we collaborate with each other in a culture of learning, coaching, diversity and inclusion. And hear about our unwavering commitment to make a difference in partnership with our clients, shareholders, communities and colleagues.
Huron Consulting Group offers a competitive compensation and benefits package including medical, dental, and vision coverage to employees and dependents; a 401(k) plan with a generous employer match; an employee stock purchase plan; a generous Paid Time Off policy; and paid parental leave and adoption assistance. Our Wellness Program supports employee total well-being by providing free annual health screenings and coaching, bank at work, and on-site workshops, as well as ongoing programs recognizing major events in the lives of our employees throughout the year. All benefits and programs are subject to applicable eligibility requirements.
Huron is fully committed to providing equal employment opportunity to job applicants and employees in recruitment, hiring, employment, compensation, benefits, promotions, transfers, training, and all other terms and conditions of employment. Huron will not discriminate on the basis of age, race, color, gender, marital status, sexual orientation, gender identity, pregnancy, national origin, religion, veteran status, physical or mental disability, genetic information, creed, citizenship or any other status protected by laws or regulations in the locations where we do business. We endeavor to maintain a drug-free workplace.
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Product Manager

Bangalore, Karnataka Crafts By Elegance

Posted 13 days ago

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Job Description

full-time

Company Overview

Crafts By Elegance is an esteemed interior design firm renowned worldwide for delivering superior project management and creating refined, livable spaces. With headquarters in Bangalore, Karnataka, we take pride in fostering a dream team to achieve unparalleled design excellence. We are committed to transforming spaces with elegance and functionality.


Job Overview

We are seeking a dedicated Product Manager to join our mid-level team in Bangalore. This full-time position requires a minimum of 4 years to a maximum of 6 years of relevant work experience. You will play a pivotal role in shaping product strategies and ensuring alignment with company goals.


Qualifications and Skills

  • Proficiency in data analysis to drive product decisions through insights derived from user data and market trends.
  • Experience in UX/UI design to effectively collaborate with design teams in creating user-friendly digital spaces.
  • Ability to conduct comprehensive user research, prioritizing end-user needs and feedback to enhance product development.
  • Competence in market analysis to identify market trends and potential opportunities for product enhancement.
  • Skills in competitive analysis to benchmark against competitors and identify areas for differentiation and improvement.
  • Proficient in product roadmapping (Mandatory skill) to strategically plan and map out the lifecycle and development path of products.
  • Strong communication and stakeholder management skills to effectively communicate product vision and progress.
  • Adept at cross-functional collaboration, functioning efficiently within a diverse team to achieve product objectives.


Roles and Responsibilities

  • Develop and execute product strategies that align with the companys vision and business objectives.
  • Lead cross-functional teams in the product development process, ensuring timely and quality delivery.
  • Conduct thorough data analysis to identify product performance metrics and opportunities for growth.
  • Collaborate closely with the design team to ensure product features align with user experience goals.
  • Engage in rigorous user research and market analysis to remain ahead of industry trends and user expectations.
  • Maintain and communicate a clear product roadmap, consistently updating stakeholders on progress and changes.
  • Foster relationships with stakeholders to gather feedback and refine product strategies accordingly.
  • Monitor market trends and competitor activities to ensure the product remains competitive and innovative.


Application Process

Interested candidates are invited to submit their resume to .

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Product Manager

560032 Bangalore, Karnataka FYERS Securities Private Limited

Posted 543 days ago

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Job Description

Permanent

At FYERS, our mission is "to Empower New-age Traders & Investors with the best-in-class technology and platform".  We are a bootstrapped company led by our founders who are extremely passionate about creating best-in-class value to our diverse customers, employees, and communities. If you are passionate, creative and would like to grow with us in this journey then please apply with your latest profile which will help us review fitment and connect.Why Join Us: • Immerse yourself in the dynamic world of FinTech and stock markets.• Shape the future of digital finance by working on groundbreaking projects.• Collaborate with a diverse team of experts and visionaries.• Elevate your career with continuous learning and growth opportunities.

We are searching for a dynamic and experienced Product Manager with a strong background in fintech and specialized knowledge of the stock market. In this role, you will lead the development and execution of innovative fintech products tailored to the needs of stock market investors and traders. You will collaborate closely with cross-functional teams to define product strategy, drive product development, and deliver solutions that enhance our customers' financial experiences. Responsibilities: As a Product Manager you will be responsible for:  

Define and own the product roadmap for one of the product verticals of a stock broking platform,prioritizing features and initiatives based on customer needs, business goals, competitive analysis, and data-driven decision-making. Work closely with engineering, design, and other cross functional teams to bring new products and features to market.Gather and analyze user feedback,market data,and other relevant information to identify opportunities for product improvement and competitive differentiation.Conduct product research and develop new product ideas. Measure and track the performance of products and features, and make necessary adjustments to improve results.Work closely with the marketing team to ensure the successful acquisition and retention of users for the product. Collaborate with other product managers to ensure alignment and consistency across the product portfolio.Be the spokesperson of the product and create awareness and understanding of the product among target customers and stakeholders.Take customer feedback directly and prioritize it into the product roadmap.Create clear product requirement documents which will be used by engineering teams for execution. Create and track product retention, awareness and acquisition metrics.

Requirements

5+ years of experience as a trader with equity and derivatives in the Indian capital markets.Strong domain knowledge of capital markets, Indian stock markets, trading, and investing. Deep understanding of product lifecycle management, product analytics, and data-driven decision-making.Experience using analytic platforms such as Google Analytics. Excellent communication and interpersonal skills, with the ability to collaborate with cross-functional teams effectively. Strategic thinking and problem-solving skills. Ability to work independently and as part of a team.Excellent prioritization skills. 

Bonus points  

If you have cleared relevant NISM / NCFM certifications.If you have cleared CMT Level 1 / CFA Level 1. Competitive salary and performance-based bonuses.

Benefits

Health and wellness programs to keep you at your best. Ongoing learning and development opportunities. Be part of a company that values creativity, diversity, and innovation.
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Senior Product Marketing Manager - Tech

560001 Bangalore, Karnataka ₹95000 Annually WhatJobs Direct

Posted 4 days ago

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Job Description

full-time
Our client, a dynamic leader in the fast-paced FMCG technology sector, is looking for an accomplished Senior Product Marketing Manager for a fully remote position. This role is pivotal in shaping the go-to-market strategies for innovative new products and enhancing the positioning of existing ones. The ideal candidate will possess a deep understanding of product marketing principles, market analysis, and a proven ability to craft compelling messaging that resonates with target audiences. You will collaborate closely with product management, sales, and marketing teams to drive product adoption, market share, and revenue growth. This position requires exceptional strategic thinking, creative flair, and strong leadership skills to influence cross-functional teams and execute successful product launches.

Responsibilities:
  • Develop and execute comprehensive go-to-market strategies for new product launches and existing product enhancements.
  • Craft compelling product positioning and messaging that clearly articulates value propositions to target segments.
  • Conduct market research, competitive analysis, and customer segmentation to identify opportunities and inform strategies.
  • Create sales enablement materials, including presentations, datasheets, white papers, and case studies.
  • Collaborate with demand generation teams to develop integrated marketing campaigns.
  • Define and track key performance indicators (KPIs) for product marketing initiatives.
  • Educate and train internal sales teams and channel partners on product features, benefits, and competitive differentiators.
  • Manage product lifecycle marketing, including product retirement strategies when necessary.
  • Act as a subject matter expert for assigned products, understanding market dynamics and customer needs.
  • Gather customer feedback and market insights to inform product development and strategy.
  • Work closely with product management to influence the product roadmap.
  • Develop pricing strategies and promotional programs in collaboration with sales and finance.
  • Manage external agencies and vendors as required.
  • Champion the voice of the customer internally.

Qualifications:
  • MBA or equivalent advanced degree in Marketing, Business, or a related field.
  • Minimum of 6 years of experience in product marketing, preferably within the FMCG or technology sectors.
  • Demonstrated success in developing and executing go-to-market strategies for complex products.
  • Strong understanding of market research, competitive analysis, and customer segmentation.
  • Excellent written and verbal communication skills, with a talent for crafting persuasive messaging.
  • Proficiency in developing sales enablement tools and marketing collateral.
  • Experience working cross-functionally with product management, sales, and marketing teams.
  • Strong analytical and strategic thinking capabilities.
  • Ability to work independently and thrive in a fast-paced, fully remote environment.
  • Familiarity with marketing automation platforms and CRM systems is a plus.
  • Creative mindset with a data-driven approach to decision-making.
This role is based in **Bengaluru, Karnataka, IN**, but is a fully remote opportunity, allowing you to contribute from your preferred location.
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Senior Product Marketing Manager (FMCG)

560001 Bangalore, Karnataka ₹110000 Annually WhatJobs Direct

Posted today

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Job Description

full-time
Our client is seeking an experienced and strategic Senior Product Marketing Manager to lead product marketing initiatives for their innovative FMCG portfolio. This is a fully remote position where you will be instrumental in defining product positioning, go-to-market strategies, and driving adoption of new products. You will leverage your deep understanding of the FMCG market, consumer behavior, and marketing best practices to ensure the success of our product launches and ongoing brand initiatives.

Key Responsibilities:
  • Develop and execute comprehensive product marketing strategies for new and existing FMCG products.
  • Conduct thorough market, competitor, and consumer research to identify opportunities and inform product development.
  • Define product positioning, value propositions, and key messaging for target audiences.
  • Create compelling marketing collateral, sales enablement tools, and go-to-market plans.
  • Collaborate closely with product management, sales, and marketing teams to ensure successful product launches.
  • Develop and manage marketing campaigns across various channels to drive product awareness and demand.
  • Monitor product performance, analyze market trends, and provide insights to optimize marketing efforts.
  • Translate complex technical features into customer-centric benefits.
  • Act as a subject matter expert on assigned products and their target markets.
  • Contribute to the overall product roadmap and strategic planning process.

Qualifications:
  • Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
  • Minimum of 7 years of experience in product marketing, preferably within the FMCG industry.
  • Proven track record of successfully launching and managing products in a competitive market.
  • Strong understanding of FMCG market dynamics, consumer trends, and purchasing behavior.
  • Excellent analytical, strategic thinking, and problem-solving skills.
  • Exceptional written and verbal communication, presentation, and interpersonal skills.
  • Proficiency in market research, competitive analysis, and campaign management.
  • Ability to work independently, manage multiple projects, and thrive in a dynamic, remote environment.
  • Demonstrated ability to influence and collaborate with cross-functional teams.
  • Passion for innovation and bringing new products to market.
This is an exceptional opportunity to make a significant impact on the growth of our FMCG brands in a fully remote capacity. You will have the autonomy to drive key marketing initiatives and work with a dedicated team focused on delivering exceptional consumer experiences. We are looking for a proactive and strategic thinker who can excel in a virtual setting and contribute to our company's success.
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Senior Product Marketing Manager - FMCG

560001 Bangalore, Karnataka ₹1100000 Annually WhatJobs Direct

Posted today

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Job Description

full-time
Our client, a distinguished leader in the fast-moving consumer goods (FMCG) sector, is seeking a highly strategic and experienced Senior Product Marketing Manager to join their innovative team in Bengaluru, Karnataka, IN . This role offers a hybrid work arrangement, combining essential in-office collaboration with the flexibility of remote work. You will be instrumental in shaping the go-to-market strategies for new and existing product lines, driving product positioning, messaging, and demand generation initiatives. Responsibilities include conducting in-depth market research, analyzing consumer behavior, and identifying competitive advantages to inform product development and marketing efforts. You will work closely with product management, sales, and communications teams to create compelling marketing collateral, launch plans, and promotional campaigns that resonate with target audiences. The ideal candidate possesses a strong understanding of the FMCG market, a proven ability to translate technical features into compelling consumer benefits, and a track record of successful product launches. Your strategic thinking, coupled with exceptional analytical and communication skills, will be key to success. You will be responsible for developing comprehensive product marketing plans, managing marketing budgets, and measuring the effectiveness of campaigns. This is an exciting opportunity to contribute to the growth of well-known brands and make a significant impact on consumer preferences. If you are a results-oriented marketer with a passion for understanding consumers and driving brand success in the competitive FMCG landscape, we invite you to apply. Join our collaborative team and help redefine consumer experiences in Bengaluru, Karnataka, IN .

Key Responsibilities:
  • Develop and execute comprehensive product marketing strategies for FMCG products.
  • Conduct market analysis, competitive research, and consumer insights gathering.
  • Define product positioning, key messaging, and value propositions for target markets.
  • Create compelling marketing collateral, sales enablement tools, and campaign materials.
  • Lead go-to-market strategies for new product introductions and feature launches.
  • Collaborate with product management, sales, and marketing teams to ensure alignment.
  • Manage product marketing budgets and track campaign performance against KPIs.
  • Identify market opportunities and develop strategies to capture them.
  • Educate and train internal teams on product features, benefits, and competitive positioning.
  • Stay abreast of industry trends and evolving consumer needs in the FMCG sector.

Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
  • Minimum of 6 years of experience in product marketing, preferably within the FMCG industry.
  • Proven experience in developing and executing successful go-to-market strategies.
  • Strong understanding of consumer behavior, market segmentation, and competitive analysis.
  • Excellent written and verbal communication, presentation, and interpersonal skills.
  • Demonstrated ability to manage multiple projects and prioritize effectively.
  • Proficiency in marketing analytics tools and data interpretation.
  • Experience with digital marketing and social media strategies.
  • Ability to work effectively in a cross-functional team environment.
  • A strategic mindset with a passion for consumer brands and product innovation.
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