Head Search Engine Optimization

Full Job Description

Job Overview:

An SEO Head is a strategic leader responsible for overseeing and driving the entire Search Engine Optimization (SEO) function within an organization. This role involves developing and executing comprehensive SEO strategies, managing a team of SEO professionals, and collaborating with cross-functional teams to enhance online visibility and organic traffic. The SEO Head plays a crucial role in aligning SEO initiatives with overall business goals and ensuring the implementation of best practices.

Job requirement:

Designation:  SEO Head

Education Qualification:  B.E (Computer) /B.tech/BCA/MCA/ M.E. (Computer)/M.tech/B.Sc. IT

Company website:  

Job Location: Thaltej, Ahmedabad (WFO)

Experience:  6+ Years (Minimum 3 years of experience in Team Handling)

Responsibilities:

SEO Strategy and Planning:

• Develop and lead the implementation of the organization's overarching SEO strategy.
• Collaborate with key stakeholders to align SEO initiatives with overall business objectives.

Team Leadership:

• Lead and manage a team of SEO professionals, providing guidance, mentorship, and support.
• Foster a culture of collaboration, innovation, and continuous learning within the SEO team.

Keyword Research and Analysis:

• Conduct thorough keyword research to identify high-impact keywords and trends.
• Analyze competitors and industry trends to inform keyword targeting strategies.

On-Page and Off-Page Optimization:

• Oversee the optimization of on-page elements, including meta tags, content, and site structure.
• Manage off-page optimization strategies, including link-building campaigns and outreach efforts.

Technical SEO:

• Ensure the technical health of the website by conducting regular audits and addressing issues.
• Collaborate with web developers to implement technical SEO best practices.

Content Strategy:

• Develop and oversee the implementation of content strategies that align with SEO goals.
• Collaborate with content creators to ensure content is optimized for search engines.

Analytics and Reporting:

• Monitor SEO performance metrics using tools such as Google Analytics, Search Console, and other SEO software.
• Generate regular reports, analyze data, and provide actionable insights and recommendations.

Website Audits:

• Conduct comprehensive SEO audits to identify opportunities and areas for improvement.
• Implement strategies to enhance website performance and user experience.

Budget Management:

• Develop and manage the SEO budget, ensuring effective allocation of resources.
• Monitor expenses and adjust strategies based on budget considerations.

Stay Updated on Industry Trends:

• Stay informed about the latest trends, algorithm updates, and best practices in SEO.
• Implement emerging trends and technologies to maintain a competitive edge.

Stakeholder Communication:

• Communicate SEO strategies, performance, and impact to key stakeholders.
• Collaborate with other departments, such as marketing and web development, to integrate SEO seamlessly into overall strategies.

Qualifications:

• Bachelor’s or Master’s degree in Marketing, Business, or a related field.
• Proven experience in SEO management, with a track record of successful campaigns.
• Strong leadership and team management skills.
• In-depth knowledge of SEO principles, techniques, and tools.
• Analytical mindset with the ability to interpret data and draw actionable insights.
• Excellent communication and presentation skills.
• Proven ability to drive measurable results and ROI through SEO initiatives.
• Expert in Local SEO

Why join us?

• Competitive salary
• Guaranteed Incremental
• Share Benefits
• 5 days of the company (Monday-Friday).
• Excellent working and learning environment
• Generous leave policy
• Ideal working and learning platform
• Rewards and Recognition
• Cooperative seniors