Job Title: Digital Marketing Manager – Outreach & Growth
Company: WhatJobs Ltd
Location: Bangalore, India (Central, modern office)
Salary : Rs. 70,000
Job Type: Full-Time, Office-Based
About WhatJobs Ltd WhatJobs Ltd is a UK-headquartered, international job search platform operating in over 70 countries . Since our launch in London in 2011, we’ve rapidly expanded across Europe, the USA, Asia , and beyond — connecting millions of job seekers and employers every day. We are now building a new digital marketing division in Bangalore , focused on scaling our B2B offerings through data-driven growth marketing and global outreach.
Role Overview We are seeking a Digital Marketing Manager – Outreach & Growth to lead the creation and execution of a global digital marketing strategy for WhatJobs for Employers , aimed at attracting SMEs and staffing agencies to post jobs directly on our platform.
This is a pivotal role with a primary focus on cold email outreach, content localisation, and global lead generation . You will lead the function from the ground up — selecting tools, building a team of up to 10 specialists, and driving high-quality, data-informed marketing campaigns using our substantial global candidate database.
You will report to the COO of our India office , and collaborate closely with leadership across the UK, USA, and Europe .
Key Responsibilities - Design and execute multi-country email outreach campaigns using platforms like Reachinbox , Mailchimp , or Instantly.ai .
- Build and lead a high-performing digital marketing team including outreach, SEO, paid media, and analytics specialists.
- Develop campaigns targeting SMEs and staffing agencies globally, promoting the WhatJobs for Employers platform.
- Leverage WhatJobs' global user database to drive segmented, data-informed campaigns.
- Use HubSpot to manage campaign workflows, segment leads, track engagement, and route qualified leads to the sales team for follow-up and appointment setting.
- Use tools like ChatGPT and other AI platforms to localise outreach content across languages and markets.
- Establish KPIs and campaign dashboards; drive performance accountability across the team.
- Present campaign insights and strategy updates to senior stakeholders via video and phone calls.
- Ensure compliance with GDPR and global email outreach standards.
Requirements - 4+ years in digital marketing with strong experience in email outreach, lead generation , and international campaigns .
- Hands-on expertise with HubSpot — especially for campaign tracking, lead management, and integration with sales workflows.
- Proven experience using cold email tools (e.g. Reachinbox, Instantly.ai, Mailchimp).
- Familiarity with content localisation using AI tools such as ChatGPT.
- Experience managing digital teams, setting KPIs, and delivering measurable campaign results.
- Excellent English communication skills — confident presenter on calls with international colleagues.
- Strong grasp of SEO, paid media, and performance analytics to guide team growth.
- Experience working with large databases for audience segmentation and campaign targeting.
What We Offer - Competitive salary (based on experience).
- Modern, centrally located office in Bangalore with a collaborative, high-performance culture.
- Full ownership of a new, high-impact digital marketing function.
- Daily collaboration with colleagues across the UK, USA, and Europe .
- Long-term career progression in a global business scaling its B2B presence.
- Opportunity to influence the company’s positioning in the global SME recruitment market .
How to Apply Submit your CV along with a short cover letter outlining your experience in global email outreach, content localisation, and team building. Show us how you would contribute to WhatJobs’ mission to become the leading choice for SMEs and staffing agencies worldwide.
About What Digital Technologies Pvt Ltd What Digital Technologies Pvt Ltd is one of the world's fastest-growing online job search specialists. Launched in London in 2011, our flagship product WhatJobs attracts millions of job seekers around the world. Every minute of every day, we help our users connect with employers worldwide to find their perfect job.