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Social & Influencer Marketing Specialist
Posted today
Job Viewed
Job Description
Entity:
Customers & Products
Job Family Group:
Job Description:
Are you ready to join a team that’s driving the future of lubricants & beyond and setting new industry standards? Discover how our diverse and passionate people at Castrol are shaping the industry – and how you can be part of this journey.
We’re seeking talented experts who share our passion for innovation and perfection. Bring your outstanding perspective, collaborative spirit, and challenge our thinking as we continue to own the way in the lubricants market & build businesses beyond lubricants. This is your chance to learn, grow, and thrive in a dynamic and inclusive organization.
Apply now!
Castrol is a global leader in lubricants and part of the bp Group, one of the world’s largest energy companies. In India, Castrol is a publicly listed company, leading in the Automotive, Industrial, and Marine lubricant sectors. With iconic brands, relentless innovation, strong customer relationships, and a team of highly motivated employees, we have maintained our market leadership in India for over a century. Our robust manufacturing and distribution network in India helps us reach consumers through more than 135,000 outlets.
At Castrol, success knows no bounds. We offer a fast-paced learning environment where you can develop your career, whether in specialized functions or on a general management track. Castrol India has a proud legacy of nurturing top talent for leadership roles, both locally and globally.
We are currently looking for Social & Influencer Marketing Specialist based at Mumbai with details mentioned below.
Let me tell you about the role !
Join us at Castrol as we expand our digital footprint and innovate our brand strategies. Strategic media partnerships and influencer collaborations are crucial in driving our brand forward. Digital partnerships and influencer engagement are central to our brand-building efforts. By demonstrating influencers' reach and authenticity, we aim to enhance brand consideration and drive conversion. In this role, you will shape and implement a comprehensive influencer strategy, aligning with our brand values and business objectives.
You will forge new partnerships, manage existing relationships, and deploy innovative sponsorship initiatives. Your efforts will amplify our brand presence across digital platforms and foster deeper engagement with consumers, mechanics, and dealers. Additionally, you will oversee all content integrations and influencers.
We seek a passionate content enthusiast with strategic insights and creative acumen to drive our content and influencer marketing.
Join us and be part of a team redefining the future of lubricant marketing. Your contributions will drive brand consideration, enhance consumer experiences, and achieve remarkable business results.
What you will deliver
Content Strategy and Integration:
- Plan and strategize content creation and integration opportunities across various platforms, including in film, in show, with partners (auto portals), influencers, website content, and e-commerce A+ content and social media handles.
- Collaborate with space and brand teams to ensure content aligns with brand guidelines and marketing goals.
- Develop and execute a content calendar to ensure timely delivery of content across all platforms.
- Ensure all content is consistent with the brand voice, style, and tone.
Sponsorship Deployment:
- Deploy all sports-related sponsorship deliverables, including cricket and motorsports, creating and supporting intellectual properties (IPs) to drive engagement and conversation around the brands.
- Manage and activate sponsorship agreements, ensuring all deliverables are met and leveraging partnerships to maximize brand exposure.
Partnership Management:
- Assist in managing existing partnerships and forging new ones to drive engagement and build consideration for brands.
- Regularly evaluate and report on the effectiveness of partnerships, suggesting improvements and adjustments as needed.
Influencer Strategy:
- Develop the influencer plan for all brands across all platforms, including YouTube, Instagram, and auto portals.
- Identify and engage with key influencers that align with brand values and marketing objectives.
Content Development:
- Oversee the creation of high-quality, engaging content for various platforms, including video, blog posts, social media, and website content.
- Work closely with creative teams to develop compelling visuals and multimedia content.
- Ensure SEO standard processes are implemented in all content to improve search engine rankings and visibility.
- Coordinate with e-commerce teams to create A+ content that enhances product listings and drives conversions.
Campaign Management:
- Oversee deployment, including creating briefs, creative development, deal closures, and financial administration.
- Monitor and analyze the performance of influencer and content marketing campaigns.
What will make you successful
- Post Graduate degree in a related field
- 4-6 years of work experience in a media, content, or social media agency.
- Demonstrated ability to devise and administer content plans at scale, including in film, in show, with partners, influencers, website content, and e-commerce A+ content.
- Prior work experience with influencers and platform integrations is a plus.
- Strong project management skills, with the ability to juggle multiple projects simultaneously.
- Excellent communication and negotiation skills.
- Proficiency in using analytics tools to measure and report on campaign performance.
- Comfortable working with ambiguity and short turnaround times.
- Showcases strategic intent and the ability to think long term and at scale.
- Creative approach with a passion for staying ahead of industry trends and innovations.
- Ability to work collaboratively with cross-functional teams and external partners.
- Knowledge of SEO and content optimization techniques to increase organic reach.
- Being an Auto enthusiast, understanding the ecosystem is a plus
You will work with
Key Stakeholders- Brand teams, Corporate Communications team, agencies- Media, Social.
Culture
bp believes in creating a culture that allows you to live our purpose, play to win while caring for others - and there is a huge focus on diversity equity and inclusion. We are a very open and respectful organization, where there is a lot of respect given to listening to all perspectives and hence people are encouraged to speak up, contribute at all levels irrespective of level or department.
The marketing team is a bunch of young and passionate individuals from varied backgrounds, and we thrive on being able to learn from each other as well as a lot of external orientation from the best in the industry. we deeply value partnerships especially with our sales colleagues and strongly believe in the power of unleashing one team to be able to break barriers, challenge status quo and create new achievements.
Why join our team?
We support our people to learn and grow in a diverse and exciting environment. We believe that our team is strengthened by diversity. We are committed to crafting an inclusive environment in which everyone is respected and treated fairly.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Travel Requirement
Relocation Assistance:
Remote Type:
Skills:
Legal Disclaimer:
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us .
If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.
Senior Specialist, Marketing Ops - Enablement
Posted today
Job Viewed
Job Description
**Grade Level (for internal use):**
09
**The Team:** You will join a very collegial and professional global marketing operations team that optimizes processes, technology, data and analytics to power a high-performing marketing organization and drive alignment across the funnel by managing critical, high-visibility projects, leveraging a wide variety of platforms.
**The Impact:** Your position on the Global marketing operations team is critical to driving alignment and focus on campaign creation and launch via both marketing automation and content experience platforms, as well as in managing the day-to-day execution and fulfilment of marketing campaigns; responsibilities also include aligning campaigns with Marketo programs and related assets, performing assigned tasks in a workflow management tool for managing daily projects. The Senior Specialist plays an integral role in driving and refining critical elements of our marketing projects, with respect to overall process improvement, data quality and key operational excellence performance metrics.
**What's in it for you:**
Our marketing team is responsible for capturing the attention of target audience, promoting the strong SPGMI brand and facilitating our clients' decision-making processes. If you are a meticulous person, have a technical mindset and love to think outside the box, we want to talk to you! The ideal candidate will partner with SPGMI Marketing Managers on executing promotional campaigns, running and analyzing reports and driving in the campaign design process.
**Senior Specialist - Marketing Operations**
**Responsibilities**
- Plan, manage, and execute marketing campaigns using an integrated marketing automation platform (Marketo) and CRM system (Salesforce) to drive pipeline growth.
- Design and manage lead nurturing programs to move prospects efficiently through the sales funnel.
- Implement and optimize lead scoring and grading models to help Sales prioritize the highest-quality leads.
- Monitor and analyze campaign performance; deliver actionable insights and recommendations for continuous improvement.
- Ensure all campaigns align with overall marketing goals, brand guidelines, and messaging standards.
- Own and support process development, implementation, and continuous improvement initiatives for assigned marketing teams, including rollouts and change management to enhance workflows and efficiency.
- Collaborate closely with marketing stakeholders and the events, website, and social media teams to integrate marketing automation, email marketing, and other digital tactics into campaign execution.
- Manage daily tasks, deadlines, and requests using the Monday.com workflow management tool to ensure timely delivery of marketing projects.
- Oversee calendars, processes, and program documentation to enable smooth execution and on-time delivery of campaigns and initiatives.
- Develop and maintain a strong understanding of universe list creation methodologies, providing guidance and recommending optimizations for audience targeting and list builds.
- Compile, analyze, and present data through reports and dashboards to support marketing strategy and performance measurement.
- Proactively identify gaps and opportunities in workflows and processes, and recommend solutions for continuous improvement.
- Stay current on industry trends, best practices, and new technologies in marketing automation, CRM, and digital marketing operations.
___
**What We're Looking For**
**Basic Qualifications**
- MBA or Bachelor's degree in Marketing, Business, or a related field - or equivalent experience.
- Minimum 2 years of experience in marketing operations or a similar role, ideally within the financial services sector.
- Marketo Certified Expert preferred
- At least 2 years of hands-on experience with a Marketing Automation Platform (e.g., Marketo, Eloqua, Pardot) or an Email Service Provider (ESP).
- Excellent oral and written communication skills; strong command of Microsoft Office tools, especially intermediate-to-advanced Excel skills.
- Strong organizational skills with the ability to manage multiple priorities and projects simultaneously while meeting tight deadlines.
- Self-starter with a proven track record of taking initiative and driving results.
- Ability to work independently and collaboratively in a fast-paced, team-oriented environment.
- Strong analytical and problem-solving skills with high attention to detail.
- Experience with database management or report building tools is a plus.
- Willingness to work rotational shifts based on business needs.
**Preferred Qualifications**
- Prior experience with marketing automation tools (e.g., Marketo, Eloqua, Pardot, MailChimp, Constant Contact), CRM tools (Salesforce.com or equivalent), and/or webinar hosting platforms (ON24, Webex, Adobe Connect, etc.).
- Basic understanding of AI Automation concepts or tools.
**About S&P Global Market Intelligence**
At S&P Global Market Intelligence, a division of S&P Global we understand the importance of accurate, deep and insightful information. Our team of experts delivers unrivaled insights and leading data and technology solutions, partnering with customers to expand their perspective, operate with confidence, and make decisions with conviction.
For more information, visit .
**What's In It For** **You?**
**Our Purpose:**
Progress is not a self-starter. It requires a catalyst to be set in motion. Information, imagination, people, technology-the right combination can unlock possibility and change the world.
Our world is in transition and getting more complex by the day. We push past expected observations and seek out new levels of understanding so that we can help companies, governments and individuals make an impact on tomorrow. At S&P Global we transform data into Essential Intelligence®, pinpointing risks and opening possibilities. We Accelerate Progress.
**Our People:**
We're more than 35,000 strong worldwide-so we're able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all.
From finding new ways to measure sustainability to analyzing energy transition across the supply chain to building workflow solutions that make it easy to tap into insight and apply it. We are changing the way people see things and empowering them to make an impact on the world we live in. We're committed to a more equitable future and to helping our customers find new, sustainable ways of doing business. We're constantly seeking new solutions that have progress in mind. Join us and help create the critical insights that truly make a difference.
**Our Values:**
**Integrity, Discovery, Partnership**
At S&P Global, we focus on Powering Global Markets. Throughout our history, the world's leading organizations have relied on us for the Essential Intelligence they need to make confident decisions about the road ahead. We start with a foundation of **integrity** in all we do, bring a spirit of **discovery** to our work, and collaborate in close **partnership** with each other and our customers to achieve shared goals.
**Benefits:**
We take care of you, so you can take care of business. We care about our people. That's why we provide everything you-and your career-need to thrive at S&P Global.
Our benefits include:
+ Health & Wellness: Health care coverage designed for the mind and body.
+ Flexible Downtime: Generous time off helps keep you energized for your time on.
+ Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.
+ Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.
+ Family Friendly Perks: It's not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families.
+ Beyond the Basics: From retail discounts to referral incentive awards-small perks can make a big difference.
For more information on benefits by country visit: Hiring and Opportunity at S&P Global:**
At S&P Global, we are committed to fostering a connected and engaged workplace where all individuals have access to opportunities based on their skills, experience, and contributions. Our hiring practices emphasize fairness, transparency, and merit, ensuring that we attract and retain top talent. By valuing different perspectives and promoting a culture of respect and collaboration, we drive innovation and power global markets.
**Recruitment Fraud Alert:**
If you receive an email from a spglobalind.com domain or any other regionally based domains, it is a scam and should be reported to . S&P Global never requires any candidate to pay money for job applications, interviews, offer letters, "pre-employment training" or for equipment/delivery of equipment. Stay informed and protect yourself from recruitment fraud by reviewing our guidelines, fraudulent domains, and how to report suspicious activity here ( .
---
**Equal Opportunity Employer**
S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment.
If you need an accommodation during the application process due to a disability, please send an email to: and your request will be forwarded to the appropriate person.
**US Candidates Only:** The EEO is the Law Poster describes discrimination protections under federal law. Pay Transparency Nondiscrimination Provision - - Professional (EEO-2 Job Categories-United States of America), OPRTON202.1 - Middle Professional Tier I (EEO Job Group)
**Job ID:**
**Posted On:**
**Location:** Ahmedabad, Gujarat, India
Senior Specialist, Marketing Ops - Enablement
Posted today
Job Viewed
Job Description
**Grade Level (for internal use):**
09
**The Team:** You will join a very collegial and professional global marketing operations team that optimizes processes, technology, data and analytics to power a high-performing marketing organization and drive alignment across the funnel by managing critical, high-visibility projects, leveraging a wide variety of platforms.
**The Impact:** Your position on the Global marketing operations team is critical to driving alignment and focus on campaign creation and launch via both marketing automation and content experience platforms, as well as in managing the day-to-day execution and fulfilment of marketing campaigns; responsibilities also include aligning campaigns with Marketo programs and related assets, performing assigned tasks in a workflow management tool for managing daily projects. The Senior Specialist plays an integral role in driving and refining critical elements of our marketing projects, with respect to overall process improvement, data quality and key operational excellence performance metrics.
**What's in it for you:**
Our marketing team is responsible for capturing the attention of target audience, promoting the strong SPGMI brand and facilitating our clients' decision-making processes. If you are a meticulous person, have a technical mindset and love to think outside the box, we want to talk to you! The ideal candidate will partner with SPGMI Marketing Managers on executing promotional campaigns, running and analyzing reports and driving in the campaign design process.
**Senior Specialist - Marketing Operations**
**Responsibilities**
- Plan, manage, and execute marketing campaigns using an integrated marketing automation platform (Marketo) and CRM system (Salesforce) to drive pipeline growth.
- Design and manage lead nurturing programs to move prospects efficiently through the sales funnel.
- Implement and optimize lead scoring and grading models to help Sales prioritize the highest-quality leads.
- Monitor and analyze campaign performance; deliver actionable insights and recommendations for continuous improvement.
- Ensure all campaigns align with overall marketing goals, brand guidelines, and messaging standards.
- Own and support process development, implementation, and continuous improvement initiatives for assigned marketing teams, including rollouts and change management to enhance workflows and efficiency.
- Collaborate closely with marketing stakeholders and the events, website, and social media teams to integrate marketing automation, email marketing, and other digital tactics into campaign execution.
- Manage daily tasks, deadlines, and requests using the Monday.com workflow management tool to ensure timely delivery of marketing projects.
- Oversee calendars, processes, and program documentation to enable smooth execution and on-time delivery of campaigns and initiatives.
- Develop and maintain a strong understanding of universe list creation methodologies, providing guidance and recommending optimizations for audience targeting and list builds.
- Compile, analyze, and present data through reports and dashboards to support marketing strategy and performance measurement.
- Proactively identify gaps and opportunities in workflows and processes, and recommend solutions for continuous improvement.
- Stay current on industry trends, best practices, and new technologies in marketing automation, CRM, and digital marketing operations.
___
**What We're Looking For**
**Basic Qualifications**
- MBA or Bachelor's degree in Marketing, Business, or a related field - or equivalent experience.
- Minimum 2 years of experience in marketing operations or a similar role, ideally within the financial services sector.
- Marketo Certified Expert preferred
- At least 2 years of hands-on experience with a Marketing Automation Platform (e.g., Marketo, Eloqua, Pardot) or an Email Service Provider (ESP).
- Excellent oral and written communication skills; strong command of Microsoft Office tools, especially intermediate-to-advanced Excel skills.
- Strong organizational skills with the ability to manage multiple priorities and projects simultaneously while meeting tight deadlines.
- Self-starter with a proven track record of taking initiative and driving results.
- Ability to work independently and collaboratively in a fast-paced, team-oriented environment.
- Strong analytical and problem-solving skills with high attention to detail.
- Experience with database management or report building tools is a plus.
- Willingness to work rotational shifts based on business needs.
**Preferred Qualifications**
- Prior experience with marketing automation tools (e.g., Marketo, Eloqua, Pardot, MailChimp, Constant Contact), CRM tools (Salesforce.com or equivalent), and/or webinar hosting platforms (ON24, Webex, Adobe Connect, etc.).
- Basic understanding of AI Automation concepts or tools.
**About S&P Global Market Intelligence**
At S&P Global Market Intelligence, a division of S&P Global we understand the importance of accurate, deep and insightful information. Our team of experts delivers unrivaled insights and leading data and technology solutions, partnering with customers to expand their perspective, operate with confidence, and make decisions with conviction.
For more information, visit .
**What's In It For** **You?**
**Our Purpose:**
Progress is not a self-starter. It requires a catalyst to be set in motion. Information, imagination, people, technology-the right combination can unlock possibility and change the world.
Our world is in transition and getting more complex by the day. We push past expected observations and seek out new levels of understanding so that we can help companies, governments and individuals make an impact on tomorrow. At S&P Global we transform data into Essential Intelligence®, pinpointing risks and opening possibilities. We Accelerate Progress.
**Our People:**
We're more than 35,000 strong worldwide-so we're able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all.
From finding new ways to measure sustainability to analyzing energy transition across the supply chain to building workflow solutions that make it easy to tap into insight and apply it. We are changing the way people see things and empowering them to make an impact on the world we live in. We're committed to a more equitable future and to helping our customers find new, sustainable ways of doing business. We're constantly seeking new solutions that have progress in mind. Join us and help create the critical insights that truly make a difference.
**Our Values:**
**Integrity, Discovery, Partnership**
At S&P Global, we focus on Powering Global Markets. Throughout our history, the world's leading organizations have relied on us for the Essential Intelligence they need to make confident decisions about the road ahead. We start with a foundation of **integrity** in all we do, bring a spirit of **discovery** to our work, and collaborate in close **partnership** with each other and our customers to achieve shared goals.
**Benefits:**
We take care of you, so you can take care of business. We care about our people. That's why we provide everything you-and your career-need to thrive at S&P Global.
Our benefits include:
+ Health & Wellness: Health care coverage designed for the mind and body.
+ Flexible Downtime: Generous time off helps keep you energized for your time on.
+ Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.
+ Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.
+ Family Friendly Perks: It's not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families.
+ Beyond the Basics: From retail discounts to referral incentive awards-small perks can make a big difference.
For more information on benefits by country visit: Hiring and Opportunity at S&P Global:**
At S&P Global, we are committed to fostering a connected and engaged workplace where all individuals have access to opportunities based on their skills, experience, and contributions. Our hiring practices emphasize fairness, transparency, and merit, ensuring that we attract and retain top talent. By valuing different perspectives and promoting a culture of respect and collaboration, we drive innovation and power global markets.
**Recruitment Fraud Alert:**
If you receive an email from a spglobalind.com domain or any other regionally based domains, it is a scam and should be reported to . S&P Global never requires any candidate to pay money for job applications, interviews, offer letters, "pre-employment training" or for equipment/delivery of equipment. Stay informed and protect yourself from recruitment fraud by reviewing our guidelines, fraudulent domains, and how to report suspicious activity here ( .
---
**Equal Opportunity Employer**
S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment.
If you need an accommodation during the application process due to a disability, please send an email to: and your request will be forwarded to the appropriate person.
**US Candidates Only:** The EEO is the Law Poster describes discrimination protections under federal law. Pay Transparency Nondiscrimination Provision - - Professional (EEO-2 Job Categories-United States of America), OPRTON202.1 - Middle Professional Tier I (EEO Job Group)
**Job ID:**
**Posted On:**
**Location:** Ahmedabad, Gujarat, India
Senior Specialist, Marketing Ops - Enablement
Posted today
Job Viewed
Job Description
**Grade Level (for internal use):**
09
**The Team:** You will join a very collegial and professional global marketing operations team that optimizes processes, technology, data and analytics to power a high-performing marketing organization and drive alignment across the funnel by managing critical, high-visibility projects, leveraging a wide variety of platforms.
**The Impact:** Your position on the Global marketing operations team is critical to driving alignment and focus on campaign creation and launch via both marketing automation and content experience platforms, as well as in managing the day-to-day execution and fulfilment of marketing campaigns; responsibilities also include aligning campaigns with Marketo programs and related assets, performing assigned tasks in a workflow management tool for managing daily projects. The Senior Specialist plays an integral role in driving and refining critical elements of our marketing projects, with respect to overall process improvement, data quality and key operational excellence performance metrics.
**What's in it for you:**
Our marketing team is responsible for capturing the attention of target audience, promoting the strong SPGMI brand and facilitating our clients' decision-making processes. If you are a meticulous person, have a technical mindset and love to think outside the box, we want to talk to you! The ideal candidate will partner with SPGMI Marketing Managers on executing promotional campaigns, running and analyzing reports and driving in the campaign design process.
**Senior Specialist - Marketing Operations**
**Responsibilities**
- Plan, manage, and execute marketing campaigns using an integrated marketing automation platform (Marketo) and CRM system (Salesforce) to drive pipeline growth.
- Design and manage lead nurturing programs to move prospects efficiently through the sales funnel.
- Implement and optimize lead scoring and grading models to help Sales prioritize the highest-quality leads.
- Monitor and analyze campaign performance; deliver actionable insights and recommendations for continuous improvement.
- Ensure all campaigns align with overall marketing goals, brand guidelines, and messaging standards.
- Own and support process development, implementation, and continuous improvement initiatives for assigned marketing teams, including rollouts and change management to enhance workflows and efficiency.
- Collaborate closely with marketing stakeholders and the events, website, and social media teams to integrate marketing automation, email marketing, and other digital tactics into campaign execution.
- Manage daily tasks, deadlines, and requests using the Monday.com workflow management tool to ensure timely delivery of marketing projects.
- Oversee calendars, processes, and program documentation to enable smooth execution and on-time delivery of campaigns and initiatives.
- Develop and maintain a strong understanding of universe list creation methodologies, providing guidance and recommending optimizations for audience targeting and list builds.
- Compile, analyze, and present data through reports and dashboards to support marketing strategy and performance measurement.
- Proactively identify gaps and opportunities in workflows and processes, and recommend solutions for continuous improvement.
- Stay current on industry trends, best practices, and new technologies in marketing automation, CRM, and digital marketing operations.
___
**What We're Looking For**
**Basic Qualifications**
- MBA or Bachelor's degree in Marketing, Business, or a related field - or equivalent experience.
- Minimum 2 years of experience in marketing operations or a similar role, ideally within the financial services sector.
- Marketo Certified Expert preferred
- At least 2 years of hands-on experience with a Marketing Automation Platform (e.g., Marketo, Eloqua, Pardot) or an Email Service Provider (ESP).
- Excellent oral and written communication skills; strong command of Microsoft Office tools, especially intermediate-to-advanced Excel skills.
- Strong organizational skills with the ability to manage multiple priorities and projects simultaneously while meeting tight deadlines.
- Self-starter with a proven track record of taking initiative and driving results.
- Ability to work independently and collaboratively in a fast-paced, team-oriented environment.
- Strong analytical and problem-solving skills with high attention to detail.
- Experience with database management or report building tools is a plus.
- Willingness to work rotational shifts based on business needs.
**Preferred Qualifications**
- Prior experience with marketing automation tools (e.g., Marketo, Eloqua, Pardot, MailChimp, Constant Contact), CRM tools (Salesforce.com or equivalent), and/or webinar hosting platforms (ON24, Webex, Adobe Connect, etc.).
- Basic understanding of AI Automation concepts or tools.
**About S&P Global Market Intelligence**
At S&P Global Market Intelligence, a division of S&P Global we understand the importance of accurate, deep and insightful information. Our team of experts delivers unrivaled insights and leading data and technology solutions, partnering with customers to expand their perspective, operate with confidence, and make decisions with conviction.
For more information, visit .
**What's In It For** **You?**
**Our Purpose:**
Progress is not a self-starter. It requires a catalyst to be set in motion. Information, imagination, people, technology-the right combination can unlock possibility and change the world.
Our world is in transition and getting more complex by the day. We push past expected observations and seek out new levels of understanding so that we can help companies, governments and individuals make an impact on tomorrow. At S&P Global we transform data into Essential Intelligence®, pinpointing risks and opening possibilities. We Accelerate Progress.
**Our People:**
We're more than 35,000 strong worldwide-so we're able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all.
From finding new ways to measure sustainability to analyzing energy transition across the supply chain to building workflow solutions that make it easy to tap into insight and apply it. We are changing the way people see things and empowering them to make an impact on the world we live in. We're committed to a more equitable future and to helping our customers find new, sustainable ways of doing business. We're constantly seeking new solutions that have progress in mind. Join us and help create the critical insights that truly make a difference.
**Our Values:**
**Integrity, Discovery, Partnership**
At S&P Global, we focus on Powering Global Markets. Throughout our history, the world's leading organizations have relied on us for the Essential Intelligence they need to make confident decisions about the road ahead. We start with a foundation of **integrity** in all we do, bring a spirit of **discovery** to our work, and collaborate in close **partnership** with each other and our customers to achieve shared goals.
**Benefits:**
We take care of you, so you can take care of business. We care about our people. That's why we provide everything you-and your career-need to thrive at S&P Global.
Our benefits include:
+ Health & Wellness: Health care coverage designed for the mind and body.
+ Flexible Downtime: Generous time off helps keep you energized for your time on.
+ Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.
+ Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.
+ Family Friendly Perks: It's not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families.
+ Beyond the Basics: From retail discounts to referral incentive awards-small perks can make a big difference.
For more information on benefits by country visit: Hiring and Opportunity at S&P Global:**
At S&P Global, we are committed to fostering a connected and engaged workplace where all individuals have access to opportunities based on their skills, experience, and contributions. Our hiring practices emphasize fairness, transparency, and merit, ensuring that we attract and retain top talent. By valuing different perspectives and promoting a culture of respect and collaboration, we drive innovation and power global markets.
**Recruitment Fraud Alert:**
If you receive an email from a spglobalind.com domain or any other regionally based domains, it is a scam and should be reported to . S&P Global never requires any candidate to pay money for job applications, interviews, offer letters, "pre-employment training" or for equipment/delivery of equipment. Stay informed and protect yourself from recruitment fraud by reviewing our guidelines, fraudulent domains, and how to report suspicious activity here ( .
---
**Equal Opportunity Employer**
S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment.
If you need an accommodation during the application process due to a disability, please send an email to: and your request will be forwarded to the appropriate person.
**US Candidates Only:** The EEO is the Law Poster describes discrimination protections under federal law. Pay Transparency Nondiscrimination Provision - - Professional (EEO-2 Job Categories-United States of America), OPRTON202.1 - Middle Professional Tier I (EEO Job Group)
**Job ID:**
**Posted On:**
**Location:** Ahmedabad, Gujarat, India
Senior Specialist, Marketing Ops - Enablement
Posted today
Job Viewed
Job Description
**Grade Level (for internal use):**
09
**The Team:** You will join a very collegial and professional global marketing operations team that optimizes processes, technology, data and analytics to power a high-performing marketing organization and drive alignment across the funnel by managing critical, high-visibility projects, leveraging a wide variety of platforms.
**The Impact:** Your position on the Global marketing operations team is critical to driving alignment and focus on campaign creation and launch via both marketing automation and content experience platforms, as well as in managing the day-to-day execution and fulfilment of marketing campaigns; responsibilities also include aligning campaigns with Marketo programs and related assets, performing assigned tasks in a workflow management tool for managing daily projects. The Senior Specialist plays an integral role in driving and refining critical elements of our marketing projects, with respect to overall process improvement, data quality and key operational excellence performance metrics.
**What's in it for you:**
Our marketing team is responsible for capturing the attention of target audience, promoting the strong SPGMI brand and facilitating our clients' decision-making processes. If you are a meticulous person, have a technical mindset and love to think outside the box, we want to talk to you! The ideal candidate will partner with SPGMI Marketing Managers on executing promotional campaigns, running and analyzing reports and driving in the campaign design process.
**Senior Specialist - Marketing Operations**
**Responsibilities**
- Plan, manage, and execute marketing campaigns using an integrated marketing automation platform (Marketo) and CRM system (Salesforce) to drive pipeline growth.
- Design and manage lead nurturing programs to move prospects efficiently through the sales funnel.
- Implement and optimize lead scoring and grading models to help Sales prioritize the highest-quality leads.
- Monitor and analyze campaign performance; deliver actionable insights and recommendations for continuous improvement.
- Ensure all campaigns align with overall marketing goals, brand guidelines, and messaging standards.
- Own and support process development, implementation, and continuous improvement initiatives for assigned marketing teams, including rollouts and change management to enhance workflows and efficiency.
- Collaborate closely with marketing stakeholders and the events, website, and social media teams to integrate marketing automation, email marketing, and other digital tactics into campaign execution.
- Manage daily tasks, deadlines, and requests using the Monday.com workflow management tool to ensure timely delivery of marketing projects.
- Oversee calendars, processes, and program documentation to enable smooth execution and on-time delivery of campaigns and initiatives.
- Develop and maintain a strong understanding of universe list creation methodologies, providing guidance and recommending optimizations for audience targeting and list builds.
- Compile, analyze, and present data through reports and dashboards to support marketing strategy and performance measurement.
- Proactively identify gaps and opportunities in workflows and processes, and recommend solutions for continuous improvement.
- Stay current on industry trends, best practices, and new technologies in marketing automation, CRM, and digital marketing operations.
___
**What We're Looking For**
**Basic Qualifications**
- MBA or Bachelor's degree in Marketing, Business, or a related field - or equivalent experience.
- Minimum 2 years of experience in marketing operations or a similar role, ideally within the financial services sector.
- Marketo Certified Expert preferred
- At least 2 years of hands-on experience with a Marketing Automation Platform (e.g., Marketo, Eloqua, Pardot) or an Email Service Provider (ESP).
- Excellent oral and written communication skills; strong command of Microsoft Office tools, especially intermediate-to-advanced Excel skills.
- Strong organizational skills with the ability to manage multiple priorities and projects simultaneously while meeting tight deadlines.
- Self-starter with a proven track record of taking initiative and driving results.
- Ability to work independently and collaboratively in a fast-paced, team-oriented environment.
- Strong analytical and problem-solving skills with high attention to detail.
- Experience with database management or report building tools is a plus.
- Willingness to work rotational shifts based on business needs.
**Preferred Qualifications**
- Prior experience with marketing automation tools (e.g., Marketo, Eloqua, Pardot, MailChimp, Constant Contact), CRM tools (Salesforce.com or equivalent), and/or webinar hosting platforms (ON24, Webex, Adobe Connect, etc.).
- Basic understanding of AI Automation concepts or tools.
**About S&P Global Market Intelligence**
At S&P Global Market Intelligence, a division of S&P Global we understand the importance of accurate, deep and insightful information. Our team of experts delivers unrivaled insights and leading data and technology solutions, partnering with customers to expand their perspective, operate with confidence, and make decisions with conviction.
For more information, visit .
**What's In It For** **You?**
**Our Purpose:**
Progress is not a self-starter. It requires a catalyst to be set in motion. Information, imagination, people, technology-the right combination can unlock possibility and change the world.
Our world is in transition and getting more complex by the day. We push past expected observations and seek out new levels of understanding so that we can help companies, governments and individuals make an impact on tomorrow. At S&P Global we transform data into Essential Intelligence®, pinpointing risks and opening possibilities. We Accelerate Progress.
**Our People:**
We're more than 35,000 strong worldwide-so we're able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all.
From finding new ways to measure sustainability to analyzing energy transition across the supply chain to building workflow solutions that make it easy to tap into insight and apply it. We are changing the way people see things and empowering them to make an impact on the world we live in. We're committed to a more equitable future and to helping our customers find new, sustainable ways of doing business. We're constantly seeking new solutions that have progress in mind. Join us and help create the critical insights that truly make a difference.
**Our Values:**
**Integrity, Discovery, Partnership**
At S&P Global, we focus on Powering Global Markets. Throughout our history, the world's leading organizations have relied on us for the Essential Intelligence they need to make confident decisions about the road ahead. We start with a foundation of **integrity** in all we do, bring a spirit of **discovery** to our work, and collaborate in close **partnership** with each other and our customers to achieve shared goals.
**Benefits:**
We take care of you, so you can take care of business. We care about our people. That's why we provide everything you-and your career-need to thrive at S&P Global.
Our benefits include:
+ Health & Wellness: Health care coverage designed for the mind and body.
+ Flexible Downtime: Generous time off helps keep you energized for your time on.
+ Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.
+ Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.
+ Family Friendly Perks: It's not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families.
+ Beyond the Basics: From retail discounts to referral incentive awards-small perks can make a big difference.
For more information on benefits by country visit: Hiring and Opportunity at S&P Global:**
At S&P Global, we are committed to fostering a connected and engaged workplace where all individuals have access to opportunities based on their skills, experience, and contributions. Our hiring practices emphasize fairness, transparency, and merit, ensuring that we attract and retain top talent. By valuing different perspectives and promoting a culture of respect and collaboration, we drive innovation and power global markets.
**Recruitment Fraud Alert:**
If you receive an email from a spglobalind.com domain or any other regionally based domains, it is a scam and should be reported to . S&P Global never requires any candidate to pay money for job applications, interviews, offer letters, "pre-employment training" or for equipment/delivery of equipment. Stay informed and protect yourself from recruitment fraud by reviewing our guidelines, fraudulent domains, and how to report suspicious activity here ( .
---
**Equal Opportunity Employer**
S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment.
If you need an accommodation during the application process due to a disability, please send an email to: and your request will be forwarded to the appropriate person.
**US Candidates Only:** The EEO is the Law Poster describes discrimination protections under federal law. Pay Transparency Nondiscrimination Provision - - Professional (EEO-2 Job Categories-United States of America), OPRTON202.1 - Middle Professional Tier I (EEO Job Group)
**Job ID:**
**Posted On:**
**Location:** Ahmedabad, Gujarat, India
Marketing Communications Manager
Posted today
Job Viewed
Job Description
**Job Number**
**Job Category** Sales & Marketing
**Location** Courtyard by Marriott Chennai, 564 Anna Salai, Chennai, Tamil Nadu, India, VIEW ON MAP ( Full Time
**Located Remotely?** N
**Position Type** Management
**JOB SUMMARY**
Responsible for completing marketing plan for property. Manages all e-commerce opportunities. Develops a good working relationship with tourism bureaus and community leaders.
**CANDIDATE PROFILE**
**Education and Experience**
- High school diploma or GED; 2 years experience in the sales and marketing or related professional area.
OR
- 2-year degree from an accredited university in Marketing, Business Administration, Hotel and Restaurant Management, or related major; no work experience required.
**CORE WORK ACTIVITIES**
**Conducting Daily Marketing Activities that Achieve Department Goals**
- Assists in region-wide coordination of rooms, food and beverage, spa, and golf promotions.
- Develops leisure marketing plan that addresses the distribution of rate offers, packages and programs designed to build occupancy.
- Maintains, updates, and manages all web sites.
- Coordinates offers and information for all publications and inserts with regard to brand loyalty reward mailings.
- Develops brochure and property collateral materials.
- Participates in all property imaging work (e.g., signage).
- Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking.
- Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports.
- Ensures consistent marketing message is communicated in all advertising and collateral efforts.
- Manages marketing budget throughout year.
- Provides regular tracking/ROI and analysis of promotions and website/email campaigns, using industry averages for ROI calculation, and uses this knowledge in future planning.
- Tracks return on investment (ROI) of all marketing initiatives, including online, direct mail and print advertising.
- Keeps track of actual versus planned marketing budgets and provides input and recommendations as needed regarding reallocation of funding.
- Ensures consistency in individual property's voice on all guest touchpoints and marketing communications, not only following corporate graphic standards, but also on behalf of the individual property.
**Using Knowledge of Market Trends and Target Customer Information to Maximize Revenue**
- Evaluates new marketing opportunities for the property.
- Ensures property is represented on all quality internet sites that have the potential of providing business.
- Works closely with respective Convention Bureaus and Chambers of Tourism.
- Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking.
- Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports.
- Develops strategic marketing plan for property, includes group, leisure and local efforts.
- Plans and supervises all photo shoots, developing shot list while keeping goals of property and brand image in mind.
**Building Successful Relationships that Generate Sales & Marketing Opportunities**
- Identifies and communicates with distribution channels that can sell distress inventory to drive property occupancy.
- Provides all sales channels with creative and unique tools to assist in the sales and marketing of the property.
- Acts as liaison between corporate and individual properties in rolling out programs and making sure that properties are taking advantage of all opportunities provided through corporate.
- Works with media buyer to plan and execute advertising.
- Assists property in developing promotions for various campaigns, keeping in mind strategy and goals of promotion as well as Look No Further prerequisites.
- Assists property with materials, tracking/analysis and presentations to owners.
- Acts on behalf of property with all vendors, exacting a balance between quality work and price, requesting estimates and approving all materials as needed.
**Additional Marketing Responsibilities**
- Keeps detailed files and records on all matters relative to property's marketing materials (photo usage rights, vendor contracts, etc.).
- Ensures that property is following all corporate marketing guidelines.
- Approves all invoicing through MarrCom office.
_At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law._
At Courtyard, we're passionate about better serving the needs of travelers everywhere. It's what inspired us to create the first hotel designed specifically for business travelers, and it's why the Courtyard experience today empowers our guests, no matter the purpose of their trip. We're looking for achievers who are passionate about providing a guest experience that goes above and beyond, enjoy being part of a small yet ambitious team, and love learning how to always improve - all while having fun.
In joining Courtyard, you join a portfolio of brands with Marriott International. **Be** where you can do your best work, **begin** your purpose, **belong** to an amazing global team, and **become** the best version of you.
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Director of Sales & Marketing
Posted today
Job Viewed
Job Description
**Job Number**
**Job Category** Sales & Marketing
**Location** Renaissance Ahmedabad Hotel, Behind Ganesh Meridian Complex, Ahmedabad, Gujarat, India, VIEW ON MAP ( Full Time
**Located Remotely?** N
**Position Type** Management
**JOB SUMMARY**
Functions as the leader of the property's sales department for properties with bookings over 300 peak rooms and significant local catering revenue. Manages the property's reactive and proactive sales efforts. Provides day to day leadership to sales associates to achieve property sales objectives with overall responsibility for achieving booking goals and property revenues. Implements the brand's service strategy and applicable brand initiatives in all aspects of the sales process and focuses on building long-term, value-based customer relationships that enable achievement of the hotel's' sales objectives. Evaluates the property's participation in the various sales channels (e.g., Area Sales, Group Sales within the Sales Office, electronic lead channels, etc.) and develops strong working relationships to proactively position and market the property. Manages the marketing budget to enable development of property specific campaigns, promotions and collateral to drive revenue and meet property objectives. Interfaces with regional marketing communications for regional and national promotions pull through. Develops and implements property-wide strategies that deliver products and services to meet or exceed the needs and expectations of the brand's target customer profile and property associates and provides a return on investment to the owner and Marriott International.
**CANDIDATE PROFILE**
**Education and Experience**
**Required:**
- 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 4 years experience in the sales and marketing or related professional area.
OR
- 4-year bachelor's degree in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 2 years experience in the sales and marketing or related professional area.
**Preferred:**
- 4 year college degree.
- Demonstrated skills in supervising a team.
- Lodging sales experience.
- Hotel industry work experience, demonstrating progressive career growth and a pattern of exceptional performance.
**CORE WORK ACTIVITIES**
**Managing Sales Activities**
- Manages the development of a strategic account plan for the demand generators in the market.
- Manages the property's reactive and proactive sales efforts.
- Determines and develops marketing communication activities, in conjunction with Regional Marketing Communications.
- Provides customer intelligence in evaluating the market and economic trends that may lead to changes in sales strategy to meet or exceed customer expectations.
- Reviews the Strategic Alignment Review (STAR) report, competitive shopping reports and uses other resources to maintain an awareness of the hotel's market position.
- Researches competitor's sales team strategies to identify ways to grow occupancy and RevPAR and increase market share.
- Attends sales strategy meetings to provide input on weekly and overall sales strategy.
- Suggests innovative marketing ideas and develops deployment strategies to continue to grow market share.
- Evaluates and supports participation and account deployment with Area Sales and Group Sales within the Sales Office.
- Serves as the sales contact for the General Manager, property leadership team, Group Sales and Area Sales leaders.
- Serves as the sales contact for customers; serves as the customer advocate.
- Serves as hotel authority on sales processes and sales contracts.
- Serves as the property sales liaison with Area Sales, Group Sales, Revenue Management, Event Management, Regional Marketing Communications and other hotel departments as appropriate.
- Participates in sales calls with members of the Sales and Marketing team to acquire new business and/or close on business.
- Identifies public relations opportunities and coordinates activities to augment the overall marketing communication strategy.
- Supports the General Manager by coordinating crisis communications.
- Executes and supports Marriott's Customer Service Standards and hotel's Brand Standards.
- Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).
- Participates in and practices daily service basics of the brand (e.g., , Marriott Hotels and Resorts (MHR) Spirit to Serve Daily Basics, Renaissance Hotels and Resorts (RHR) Savvy Service Basics, Courtyard, SpringHill Suites, Fairfield Inn Basics of the Day, Residence Inn Daily Huddle, or TownePlace Suites Morning Meeting).
- Implements a seamless turnover from sales to operations and back to sales while consistently delivering high level of service.
- Monitors the effective resolution of guest issues that arise as a result of the sales process by creating mechanisms to channel issues to property leadership and/or other appropriate stakeholders.
- Maintains successful performance by increasing revenues, controlling expenses and providing a return on investment for the owner and Marriott International.
- Implements the brand's service strategy and applicable brand initiatives in all aspects of the sales process and focuses on building long-term, value-based customer relationships that enable achievement of the hotel's' sales objectives.
- Interfaces with regional marketing communications for regional and national promotions pull through.
- Performs other duties, as assigned, to meet business needs.
**Building Successful Relationships**
- Develops strong partnerships with local organizations to further increase brand/product awareness.
- Develops and manages internal key stakeholder relationships.
- Develops strong community and public relations by maintaining property participation in local, regional and national tradeshows and client events.
- Executes exemplary customer service to drive customer satisfaction and loyalty by assisting the customer and monitoring their satisfaction before and during their program/event.
- Serves the customer by understanding their needs and recommending the appropriate features and services that best meet their needs and exceed their expectations, while building a relationship and loyalty to Marriott.
- Gains understanding of the hotel's primary target customer and service expectations; serves the customer by understanding their business, business issues and concerns, to offer better business solution both prior to, and during the program/event.
**Leadership**
- Functions as the leader of the property's sales department for properties with bookings over 300 peak rooms and significant local catering revenue.
- Develops sales goals and strategies and verifies alignment with the brand business strategy.
- Executes the sales strategy in order to meet individual booking goals for both self and staff.
- Coaches leaders of revenue generating departments in developing effective revenue strategies and setting aggressive goals that will drive the property's financial performance.
- Verifies Sales team understands and is leveraging Marriott International (MI) demand engines to full potential.
- Works with Human Resources, Engineering and Loss Prevention to monitor compliance with local, state and federal regulations and/or union requirements.
- Partners with Human Resources to attract, develop and retain the right people in order to support the strategic priorities of the market.
- Creates effective structures, processes, jobs and performance management systems are in place.
- Sets goals and expectations for direct reports using the Leadership Performance Process (LPP), aligns performance and rewards, addresses performance issues and holds staff accountable for successful results.
- Forecasts talent needs and manages talent acquisition strategy with Human Resources (HR) to minimize lost time due to turnover.
- Maintains an active list of the competition's best sales people and executes a recruitment and acquisition plan with HR.
- Supports tools and training resources to educate sales associates on winning catering solutions.
- Champions leadership development and workforce planning priorities by assessing, selecting, retaining and developing diverse, high-caliber talent that can lead the organization today and strengthen the leadership bench for the future; continues to upgrade the sales & marketing talent; works with HR to anticipate future talent needs based on business growth plans.
- Identifies, trains and mentors group sales associates; utilizes all available on the job training tools for associates.
- Transfers functional knowledge and develops group sales skills of other discipline managers.
- Provides day to day leadership to sales associates to achieve property sales objectives with overall responsibility for achieving booking goals and property revenues.
- Evaluates the property's participation in the various sales channels (e.g., Area Sales, Group Sales within the Sales Office, electronic lead channels, etc.) and develops strong working relationships to proactively position and market the property.
- Manages the marketing budget to enable development of property specific campaigns, promotions and collateral to drive revenue and meet property objectives.
_At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law._
At Renaissance Hotels, we believe in helping our guests experience the DNA of the neighborhoods they are visiting. Our guests come to discover and uncover the unexpected, to dive into a new culture, or simply to make the most of a free evening. They see business travel as an adventure because they see all travel as an adventure. Where others may settle for the usual, our guests see a chance to bring home a great story. And so do we. We're looking for fellow spontaneous explorers to join our team to bring the spirit of the neighborhood to our guests. If this sounds like you, we invite you to discover career opportunities with Renaissance Hotels. In joining Renaissance Hotels, you join a portfolio of brands with Marriott International. **Be** where you can do your best work, **begin** your purpose, **belong** to an amazing global team, and **become** the best version of you.
Marketing Manager

Posted today
Job Viewed
Job Description
**Job Number**
**Job Category** Sales & Marketing
**Location** Courtyard by Marriott Gurugram Downtown, Plot no - 27 B, Sector Road, Gurugram Haryana, Haryana, India, 122 002VIEW ON MAP ( Full Time
**Located Remotely?** N
**Position Type** Management
**JOB SUMMARY**
The Marketing and Communications Manager is part of an important team that creates and executes property-level communications to our customers. Under the leadership of the Director of Marketing and Communication, this role promotes on-brand messaging to customers through traditional, digital, and social media channels all with the goal of enhancing the image of the hotel. This role helps build direct marketing plans, targeted campaigns, and activated channels to the end of driving consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness. This role focuses on showcasing Food and Beverage promotions, both to hotel guests and to local patrons. As part of the Marketing and Communication team, this role is fully connected into resources in their region; Marketing and Communication Managers liaise and build deep partnerships with their regional eCommerce and Marketing teams to verify all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization. This role also gets to do a little bit of everything, from balancing traditional and digital marketing and eCommerce activities to contributing to public relations (PR) activities for the hotel. Success is measured by how well they help drive the sales and revenue strategy of the property, social media engagement and also by how effectively leveraged the resources around them are to create truly compelling marketing and communications campaigns.
**CANDIDATE PROFILE**
**Education and Experience**
**Required:**
- 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred
OR
- 4-year bachelor's degree in Marketing, Public Relations, Business, or related major; 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred.
**CORE WORK ACTIVITIES**
**Hotel Marketing and Advertising**
- Executes annual marketing plan to budget, in consultation with the GM, Food and Beverage leader, Operations leaders, Director of Marketing Communications, and cluster marketing and ecommerce teams.
- Partners with Operations, Food & Beverage and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel.
- Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions.
- Manages F&B media schedules and verifies prompt settlement of accounts.
- Partners with property Revenue Management to verify correct offer loading, verifying advertisement targeting is correctly directed at relevant consumer groups
- Executes email marketing, and display advertising.
- Maintains frequent, active engagement with Cluster eCommerce manager to verify alignment, pull-through, and 2-way communication about the status, performance evaluation, opportunities, and issues related to online programs and initiatives.
- Verifies all advertising for the hotel in digital channels is in alignment with brand voice.
**Social Media Content Management**
- Facilitates social media engagement and updating content in local digital channels (e.g., hotel website, travel sites).
- Develops and executes promotions campaign in F&B, weddings, spa, rooms and conferences through relevant digital and social media channels.
- Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly.
**Public Relations and Visual Asset Management**
- Develops a comprehensive PR plan per quarter along with agency and and executes post sign-off from GM.
- Maintains a comprehensive list of local media contracts, with particular emphasis on food critics and bloggers.
- Manages assigned accounts as per the media account management system.
- Writes and distributes all press releases for property events, promotions, and outlets.
- Manages the execution of hotel sponsored events, community/government relations activities, and press promotional activities.
- Supports pull through of impactful PR strategy & activities to drive quality press coverage through media engagement, in alignment with communications objectives.
- Verifies the news clippings and other online, print, and social media mention report is completed on a monthly basis for property distribution.
- Manages external vendors and media agencies; works with agency partners and continent PR leader to identify strategic media buys for their hotel(s).
- Surfaces and vets PR leads from the continent PR Leader regarding which are the best media to promote the hotel.
- Supports the co-ordination of photography for F&B advertising, collateral and public relations purposes between the hotel, advertising agency and the regional field marketing teams.
- Manages photo shoots for seasonal or festive promotions in partnership with the cluster or area marketing team.
- Acts as central point of contact for regionally approved local photographers for food, amenity, and property imagery; coordinates with area or cluster marketing to verify all photography adheres to brand voice.
**Direct Marketing and Collateral Development**
- Coordinates and executes Hotel and F&B printed materials.
- Controls quantity and inventory of all Hotel marketing collateral and verifies copies are filed in a comprehensive manner.
- Assists in the production of all property, F&B display, and temporary signage in hotel public areas.
- Promotes collection of competitors collateral and publicity on a monthly basis.
- Manages the execution of F&B direct marketing activities.
- Verifies all collateral is as per brand standard guidelines and in compliance with Brand Standard Audit (BSA).
**General**
- Assists and manages the development, co-ordination and execution of all communications activities with a strong emphasis on property F&B promotions and campaigns.
- Helps with the publication of hotel's newsletter(s).
- Supports communications duties and functions as deemed necessary.
- Assists in the liaison and execution of joint F&B promotions.
- Works with eCommerce to verify the Hotel's website and related websites are updated on a regular basis.
- Partners with Director of Marketing to create marketing plan aligned to hotel sales and revenue strategy.
- Provides training and marketing leadership and act as a marketing subject matter expert for GMs, Sales Leaders and Managers, and Revenue leaders.
- Coordinates with property and above property eCommerce and Revenue Management teams to report success of property marketing and eCommerce performance.
- Keeps abreast of competition and its collateral, advertising, and marketing efforts and constantly evolving digital and marketing trends.
_At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law._
At Courtyard, we're passionate about better serving the needs of travelers everywhere. It's what inspired us to create the first hotel designed specifically for business travelers, and it's why the Courtyard experience today empowers our guests, no matter the purpose of their trip. We're looking for achievers who are passionate about providing a guest experience that goes above and beyond, enjoy being part of a small yet ambitious team, and love learning how to always improve - all while having fun.
In joining Courtyard, you join a portfolio of brands with Marriott International. **Be** where you can do your best work, **begin** your purpose, **belong** to an amazing global team, and **become** the best version of you.
Marketing Manager - Futura
Posted today
Job Viewed
Job Description
**Therapy growth and market share**
- Deliver an EI of > 100 for the therapy and increase Abbott market share
- Deliver therapy Plan Sales and Plan Margin
- Achieve NPI targets for the therapy (number of products to be launched and sales from NPI)
**Driving therapy leadership**
- Undertake periodic research to identify emerging short and long-term therapy trends
- Annually create a therapy plan for the therapy area owned
- Identify, ideate and deliver new product opportunities for the therapy
- Identify and ideate on product innovations (e.g. LCM, packaging) for existing products
- Design initiatives and concepts for scientific differentiation of Abbott in the therapy
- Design initiatives and concepts for patient outreach (awareness, diagnosis, treatment and compliance) for the therapy
- Identify new markets and new channel opportunities to drive therapy growth Arbitrage between brands
- Owner / manager of the marketing spend across brands within the therapy
- Evaluate marketing RoI across different activities / brands and adjust strategy accordingly
- Decide on pricing strategy for the therapy and between brands / SKUs.
**JOB SPECIFICATIONS: Skill, Education, Experience**
**Education:**
- Graduate in Science / Pharmacy
- MBA/PGDBA in Sales and Marketing from a top B school
**Experience:**
- Brand management experience of at least 7 years (preferably in MNC)
- At-least 2 years of Pharma experience as Brand manager/ Sr. Brand Manager
- Additional exposure of sales preferred
- Exposure to managing Key Accounts / dealing with Key Opinion Leaders
- Experience in managing new launches.
**Skills:**
- Excellent Communication Skills
- Functional & Technical Knowledge on therapy areas owned and other therapies in the division
- Demonstrates creativity, innovation and drive for results
- Ability to influence, lead and work with cross functional teams
- Analytical skills and good financial acumen
- Strategic thinking, problem solving and decision making skills
- Planning and organizing skills for short term and long term
- Time management and multi-tasking skills
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call or email