40,260 Marketing jobs in India

Entity:

Customers & Products

Job Family Group:

Marketing Group

Job Description:

Are you ready to join a team that’s driving the future of lubricants & beyond and setting new industry standards? Discover how our diverse and passionate people at Castrol are shaping the industry – and how you can be part of this journey.

We’re seeking talented experts who share our passion for innovation and perfection. Bring your outstanding perspective, collaborative spirit, and challenge our thinking as we continue to own the way in the lubricants market & build businesses beyond lubricants. This is your chance to learn, grow, and thrive in a dynamic and inclusive organization.

Apply now!

Castrol is a global leader in lubricants and part of the bp Group, one of the world’s largest energy companies. In India, Castrol is a publicly listed company, leading in the Automotive, Industrial, and Marine lubricant sectors. With iconic brands, relentless innovation, strong customer relationships, and a team of highly motivated employees, we have maintained our market leadership in India for over a century. Our robust manufacturing and distribution network in India helps us reach consumers through more than 135,000 outlets.

At Castrol, success knows no bounds. We offer a fast-paced learning environment where you can develop your career, whether in specialized functions or on a general management track. Castrol India has a proud legacy of nurturing top talent for leadership roles, both locally and globally.

We are currently looking for Social & Influencer Marketing Specialist  based at Mumbai  with details mentioned below.

Let me tell you about the role !

Join us at Castrol as we expand our digital footprint and innovate our brand strategies. Strategic media partnerships and influencer collaborations are crucial in driving our brand forward. Digital partnerships and influencer engagement are central to our brand-building efforts. By demonstrating influencers' reach and authenticity, we aim to enhance brand consideration and drive conversion. In this role, you will shape and implement a comprehensive influencer strategy, aligning with our brand values and business objectives.

You will forge new partnerships, manage existing relationships, and deploy innovative sponsorship initiatives. Your efforts will amplify our brand presence across digital platforms and foster deeper engagement with consumers, mechanics, and dealers. Additionally, you will oversee all content integrations and influencers.

We seek a passionate content enthusiast with strategic insights and creative acumen to drive our content and influencer marketing.

Join us and be part of a team redefining the future of lubricant marketing. Your contributions will drive brand consideration, enhance consumer experiences, and achieve remarkable business results.

What you will deliver

Content Strategy and Integration:

• Plan and strategize content creation and integration opportunities across various platforms, including in film, in show, with partners (auto portals), influencers, website content, and e-commerce A+ content and social media handles.
• Collaborate with space and brand teams to ensure content aligns with brand guidelines and marketing goals.
• Develop and execute a content calendar to ensure timely delivery of content across all platforms.
• Ensure all content is consistent with the brand voice, style, and tone.

Sponsorship Deployment:

• Deploy all sports-related sponsorship deliverables, including cricket and motorsports, creating and supporting intellectual properties (IPs) to drive engagement and conversation around the brands.
• Manage and activate sponsorship agreements, ensuring all deliverables are met and leveraging partnerships to maximize brand exposure.

Partnership Management:

• Assist in managing existing partnerships and forging new ones to drive engagement and build consideration for brands.
• Regularly evaluate and report on the effectiveness of partnerships, suggesting improvements and adjustments as needed.

Influencer Strategy:

• Develop the influencer plan for all brands across all platforms, including YouTube, Instagram, and auto portals.
• Identify and engage with key influencers that align with brand values and marketing objectives.

Content Development:

• Oversee the creation of high-quality, engaging content for various platforms, including video, blog posts, social media, and website content.
• Work closely with creative teams to develop compelling visuals and multimedia content.
• Ensure SEO standard processes are implemented in all content to improve search engine rankings and visibility.
• Coordinate with e-commerce teams to create A+ content that enhances product listings and drives conversions.

Campaign Management:

• Oversee deployment, including creating briefs, creative development, deal closures, and financial administration.
• Monitor and analyze the performance of influencer and content marketing campaigns.

What will make you successful

• Post Graduate degree in a related field
• 4-6 years of work experience in a media, content, or social media agency.
• Demonstrated ability to devise and administer content plans at scale, including in film, in show, with partners, influencers, website content, and e-commerce A+ content.
• Prior work experience with influencers and platform integrations is a plus.
• Strong project management skills, with the ability to juggle multiple projects simultaneously.
• Excellent communication and negotiation skills.
• Proficiency in using analytics tools to measure and report on campaign performance.
• Comfortable working with ambiguity and short turnaround times.
• Showcases strategic intent and the ability to think long term and at scale.
• Creative approach with a passion for staying ahead of industry trends and innovations.
• Ability to work collaboratively with cross-functional teams and external partners.
• Knowledge of SEO and content optimization techniques to increase organic reach.
• Being an Auto enthusiast, understanding the ecosystem is a plus

You will work with

Key Stakeholders- Brand teams, Corporate Communications team, agencies- Media, Social.

Culture

bp believes in creating a culture that allows you to live our purpose, play to win while caring for others - and there is a huge focus on diversity equity and inclusion. We are a very open and respectful organization, where there is a lot of respect given to listening to all perspectives and hence people are encouraged to speak up, contribute at all levels irrespective of level or department.

The marketing team is a bunch of young and passionate individuals from varied backgrounds, and we thrive on being able to learn from each other as well as a lot of external orientation from the best in the industry. we deeply value partnerships especially with our sales colleagues and strongly believe in the power of unleashing one team to be able to break barriers, challenge status quo and create new achievements.

Why join our team?

We support our people to learn and grow in a diverse and exciting environment. We believe that our team is strengthened by diversity. We are committed to crafting an inclusive environment in which everyone is respected and treated fairly.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Travel Requirement

Up to 10% travel should be expected with this role

Relocation Assistance:

This role is eligible for relocation within country

Remote Type:

This position is not available for remote working

Skills:

Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us .

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.

Entity:

Customers & Products

Job Family Group:

Marketing Group

Job Description:

Are you ready to join a team that’s driving the future of lubricants & beyond and setting new industry standards? Discover how our diverse and passionate people at Castrol are shaping the industry – and how you can be part of this journey.

We’re seeking talented experts who share our passion for innovation and perfection. Bring your outstanding perspective, collaborative spirit, and challenge our thinking as we continue to own the way in the lubricants market & build businesses beyond lubricants. This is your chance to learn, grow, and thrive in a dynamic and inclusive organization.

Apply now!

Castrol is a global leader in lubricants and part of the bp Group, one of the world’s largest energy companies. In India, Castrol is a publicly listed company, leading in the Automotive, Industrial, and Marine lubricant sectors. With iconic brands, relentless innovation, strong customer relationships, and a team of highly motivated employees, we have maintained our market leadership in India for over a century. Our robust manufacturing and distribution network in India helps us reach consumers through more than 135,000 outlets.

At Castrol, success knows no bounds. We offer a fast-paced learning environment where you can develop your career, whether in specialized functions or on a general management track. Castrol India has a proud legacy of nurturing top talent for leadership roles, both locally and globally.

We are currently looking for Customer & Channel Marketing Specialist: FWS & HD based at Mumbai  with details mentioned below.

Let me tell you about the role !

Supports the implementation of marketing, customer & channel related programmes for the business- FWS, HD, fleets. Adapts global brand offers, leveraging consumer & customer insights to drive innovation, defining country plans by brand and managing brand guidelines and policy.

What you will deliver

• Accountable for the delivery volume, gross margin and market share targets for B2B channel.
• Responsible for development of channel marketing plans in line with marketing strategy
• Developing and executing channel offers and promotions
• Review effectiveness of programs and implement actions to maximise ROI.
• Manage channel’ performance and yearly marketing spends (ASP and CAPEX).
•  Will also be responsible for leading projects and new offer development for the channel linked to business priority and ensure effective and timely delivery of the same.

What will make you successful

Education

• MBA or equivalent post graduate degree in Marketing is desirable.

Experience

• 4-6 years of experience in B2B Sales or Marketing
• Experience of working with agencies
• Experience of working in a matrix organization with complex customer interfaces will be an advantage
• Lubricants experience desirable but not essential Skills & Competencies
• Generating Customer and Consumer Insights
• Customer Value Proposition Development
• Developing channel marketing plans
• Performance Monitoring

You will work with

The role holder is expected to work closely with brand and sales team to deliver offers and programs to customers to drive volume, turnover, gross margin, and market share targets in the channel. The role also involves interface with legal, tax and controls team to ensure offer design and programs are within the policy framework of the organization.

Culture

bp believes in creating a culture that allows you to live our purpose, play to win while caring for others - and there is a huge focus on diversity equity and inclusion. We are a very open and respectful organization, where there is a lot of respect given to listening to all perspectives and hence people are encouraged to speak up, contribute at all levels irrespective of level or department.

The marketing team is a bunch of young and passionate individuals from varied backgrounds, and we thrive on being able to learn from each other as well as a lot of external orientation from the best in the industry. we deeply value partnerships especially with our sales colleagues and strongly believe in the power of unleashing one team to be able to break barriers, challenge status quo and create new achievements.

Why join our team?

We support our people to learn and grow in a diverse and exciting environment. We believe that our team is strengthened by diversity. We are committed to crafting an inclusive environment in which everyone is respected and treated fairly.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Travel Requirement

Negligible travel should be expected with this role

Relocation Assistance:

This role is eligible for relocation within country

Remote Type:

This position is not available for remote working

Skills:

Advocacy, Brand Management, Business Acumen, Channel Management, Channel marketing activation, customer and competitor understanding, Customer Segmentation, Digital Innovation, Digital Marketing, Generating customer insights, Innovation Management, Listening, market, Offer and product knowledge, Offer Development, Partner relationship management, Sector, Translating strategy into plans

Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us .

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.

**Work Schedule**
Standard (Mon-Fri)
**Environmental Conditions**
Office, Various outside weather conditions
**Job Description**
**About the company:**
Thermo Fisher Scientific Inc. (NYSE: TMO) is the world leader in serving science, with annual revenue of approximately $45 billion. Our Mission is to enable our customers to make the world healthier, cleaner, and safer. Whether our customers are accelerating life sciences research, solving analytical challenges, growing efficiency in their laboratories, improving patient health through diagnostics, or developing and manufacturing life-changing therapies, we are here to support them. Our distributed team delivers an outstanding combination of innovative technologies, purchasing convenience, and pharmaceutical services through our industry-leading brands, including Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services, Patheon, and PPD. Our Innovative Laboratory technologies & Services makes it easier for customers.
**Responsibilities:**
- Collaborate with Business Unit Marketing to develop annual marketing strategy and plans to achieve revenue and pipeline growth
- Gather and use Market Intelligence to support commercial execution, including Market Survey of Key Customers, assessment of the competitive business environment, and identification of business opportunities in the India market
- Analyze market and technology trends to reconcile product promotion plan
- Lead and guide promotion campaign with respective business leaders, KAM head and product team
- Lead the commercialization process in India, working together with other Marketing resources, Sales, Communications and Product Managers to support new product introduction
- Work with key customers and global product marketing managers for technology alignment and support execution of new product introductions
- Demonstrate strong relationships throughout the organization of key accounts. Develop and lead plan for driving product demand
- Identify/Recommend/Participate in local exhibitions and develop forums such as User Groups/Workshops/Seminars to drive demand
- Close coordination with Corporate Marketing team to support market reach, account targeting and digital campaigns
- Manage and develop key talents within the team to assure continuity, reduce turnover and succession planning
- Support and partner with the marketing and sales team to develop appropriate commercialization strategies and tactics to drive growth, to enhance coverage and penetration.
- Implement regional marketing programs targeting segments that drive demand generation, pipeline health and new contacts for LSI.
- Drive return on investment performance for key marketing programs and product launches
- Provide quarterly market and competitive updates pertaining to technology trends, new products, compelling applications or adjacent market opportunities.
**Experience and Qualifications:**
- 10+ years in experience from related industries; sales and people management exposure is an added advantage
- Role Model leadership skills with the ability to coach, mentor and lead employees to achieve performance objectives
- Ability to operate effectively in a matrix environment
- Ability to build relationships at all levels of an organization (external and internal)
- Strategic account management approach
- Preferably MBA Marketing or Masters in Bio Tech
**Benefits:**
We offer competitive remuneration, annual incentive plan bonus, healthcare, and a range of employee benefits. Thermo Fisher Scientific offers employment with an innovative, forward-thinking organization, and outstanding career and development prospects. We offer an exciting company culture that stands for integrity, intensity, involvement, and innovation!
At Thermo Fisher Scientific, each one of our +100,000 extraordinary minds have a unique story to tell.
ThermoFisher is committed to crafting a diverse work environment that values and respects individuals
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.

**Additional Information**
**Job Number**
**Job Category** Sales & Marketing
**Location** Courtyard by Marriott Nashik, Near Mumbai Naka, Nashik, Maharashtra, India, VIEW ON MAP ( Full Time
**Located Remotely?** N
**Position Type** Management
**JOB SUMMARY**
Functions as the leader of the property's sales department for properties with bookings over 300 peak rooms and significant local catering revenue. Manages the property's reactive and proactive sales efforts. Provides day to day leadership to sales associates to achieve property sales objectives with overall responsibility for achieving booking goals and property revenues. Implements the brand's service strategy and applicable brand initiatives in all aspects of the sales process and focuses on building long-term, value-based customer relationships that enable achievement of the hotel's' sales objectives. Evaluates the property's participation in the various sales channels (e.g., Area Sales, Group Sales within the Sales Office, electronic lead channels, etc.) and develops strong working relationships to proactively position and market the property. Manages the marketing budget to enable development of property specific campaigns, promotions and collateral to drive revenue and meet property objectives. Interfaces with regional marketing communications for regional and national promotions pull through. Develops and implements property-wide strategies that deliver products and services to meet or exceed the needs and expectations of the brand's target customer profile and property associates and provides a return on investment to the owner and Marriott International.
**CANDIDATE PROFILE**
**Education and Experience**
**Required:**
- 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 4 years experience in the sales and marketing or related professional area.
OR
- 4-year bachelor's degree in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 2 years experience in the sales and marketing or related professional area.
**Preferred:**
- 4 year college degree.
- Demonstrated skills in supervising a team.
- Lodging sales experience.
- Hotel industry work experience, demonstrating progressive career growth and a pattern of exceptional performance.
**CORE WORK ACTIVITIES**
**Managing Sales Activities**
- Manages the development of a strategic account plan for the demand generators in the market.
- Manages the property's reactive and proactive sales efforts.
- Determines and develops marketing communication activities, in conjunction with Regional Marketing Communications.
- Provides customer intelligence in evaluating the market and economic trends that may lead to changes in sales strategy to meet or exceed customer expectations.
- Reviews the Strategic Alignment Review (STAR) report, competitive shopping reports and uses other resources to maintain an awareness of the hotel's market position.
- Researches competitor's sales team strategies to identify ways to grow occupancy and RevPAR and increase market share.
- Attends sales strategy meetings to provide input on weekly and overall sales strategy.
- Suggests innovative marketing ideas and develops deployment strategies to continue to grow market share.
- Evaluates and supports participation and account deployment with Area Sales and Group Sales within the Sales Office.
- Serves as the sales contact for the General Manager, property leadership team, Group Sales and Area Sales leaders.
- Serves as the sales contact for customers; serves as the customer advocate.
- Serves as hotel authority on sales processes and sales contracts.
- Serves as the property sales liaison with Area Sales, Group Sales, Revenue Management, Event Management, Regional Marketing Communications and other hotel departments as appropriate.
- Participates in sales calls with members of the Sales and Marketing team to acquire new business and/or close on business.
- Identifies public relations opportunities and coordinates activities to augment the overall marketing communication strategy.
- Supports the General Manager by coordinating crisis communications.
- Executes and supports Marriott's Customer Service Standards and hotel's Brand Standards.
- Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).
- Participates in and practices daily service basics of the brand (e.g., , Marriott Hotels and Resorts (MHR) Spirit to Serve Daily Basics, Renaissance Hotels and Resorts (RHR) Savvy Service Basics, Courtyard, SpringHill Suites, Fairfield Inn Basics of the Day, Residence Inn Daily Huddle, or TownePlace Suites Morning Meeting).
- Implements a seamless turnover from sales to operations and back to sales while consistently delivering high level of service.
- Monitors the effective resolution of guest issues that arise as a result of the sales process by creating mechanisms to channel issues to property leadership and/or other appropriate stakeholders.
- Maintains successful performance by increasing revenues, controlling expenses and providing a return on investment for the owner and Marriott International.
- Implements the brand's service strategy and applicable brand initiatives in all aspects of the sales process and focuses on building long-term, value-based customer relationships that enable achievement of the hotel's' sales objectives.
- Interfaces with regional marketing communications for regional and national promotions pull through.
- Performs other duties, as assigned, to meet business needs.
**Building Successful Relationships**
- Develops strong partnerships with local organizations to further increase brand/product awareness.
- Develops and manages internal key stakeholder relationships.
- Develops strong community and public relations by maintaining property participation in local, regional and national tradeshows and client events.
- Executes exemplary customer service to drive customer satisfaction and loyalty by assisting the customer and monitoring their satisfaction before and during their program/event.
- Serves the customer by understanding their needs and recommending the appropriate features and services that best meet their needs and exceed their expectations, while building a relationship and loyalty to Marriott.
- Gains understanding of the hotel's primary target customer and service expectations; serves the customer by understanding their business, business issues and concerns, to offer better business solution both prior to, and during the program/event.
**Leadership**
- Functions as the leader of the property's sales department for properties with bookings over 300 peak rooms and significant local catering revenue.
- Develops sales goals and strategies and verifies alignment with the brand business strategy.
- Executes the sales strategy in order to meet individual booking goals for both self and staff.
- Coaches leaders of revenue generating departments in developing effective revenue strategies and setting aggressive goals that will drive the property's financial performance.
- Verifies Sales team understands and is leveraging Marriott International (MI) demand engines to full potential.
- Works with Human Resources, Engineering and Loss Prevention to monitor compliance with local, state and federal regulations and/or union requirements.
- Partners with Human Resources to attract, develop and retain the right people in order to support the strategic priorities of the market.
- Creates effective structures, processes, jobs and performance management systems are in place.
- Sets goals and expectations for direct reports using the Leadership Performance Process (LPP), aligns performance and rewards, addresses performance issues and holds staff accountable for successful results.
- Forecasts talent needs and manages talent acquisition strategy with Human Resources (HR) to minimize lost time due to turnover.
- Maintains an active list of the competition's best sales people and executes a recruitment and acquisition plan with HR.
- Supports tools and training resources to educate sales associates on winning catering solutions.
- Champions leadership development and workforce planning priorities by assessing, selecting, retaining and developing diverse, high-caliber talent that can lead the organization today and strengthen the leadership bench for the future; continues to upgrade the sales & marketing talent; works with HR to anticipate future talent needs based on business growth plans.
- Identifies, trains and mentors group sales associates; utilizes all available on the job training tools for associates.
- Transfers functional knowledge and develops group sales skills of other discipline managers.
- Provides day to day leadership to sales associates to achieve property sales objectives with overall responsibility for achieving booking goals and property revenues.
- Evaluates the property's participation in the various sales channels (e.g., Area Sales, Group Sales within the Sales Office, electronic lead channels, etc.) and develops strong working relationships to proactively position and market the property.
- Manages the marketing budget to enable development of property specific campaigns, promotions and collateral to drive revenue and meet property objectives.
_At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law._
At Courtyard, we're passionate about better serving the needs of travelers everywhere. It's what inspired us to create the first hotel designed specifically for business travelers, and it's why the Courtyard experience today empowers our guests, no matter the purpose of their trip. We're looking for achievers who are passionate about providing a guest experience that goes above and beyond, enjoy being part of a small yet ambitious team, and love learning how to always improve - all while having fun.
In joining Courtyard, you join a portfolio of brands with Marriott International. **Be** where you can do your best work, **begin** your purpose, **belong** to an amazing global team, and **become** the best version of you.

**Our Purpose**
_Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential._
**Title and Summary**
Associate Managing Consultant - Marketing-2
Services within Mastercard is responsible for acquiring, engaging, and retaining customers by managing fraud and risk, enhancing cybersecurity, and improving the digital payments experience. We provide value-added services and leverage expertise, data-driven insights, and execution. Our Advisors & Consulting Services team combines traditional management consulting with Mastercard's rich data assets, proprietary platforms, and technologies to provide clients with powerful strategic insights and recommendations. Our teams work with a diverse global customer base across industries, from banking and payments to retail and restaurants.
The Advisors & Consulting Services group has five specializations: Strategy & Transformation, Performance Analytics, Business Experimentation, Marketing, and Program Management. Our Marketing consultants lead the strategy development and implementation of campaigns and engagements for clients. They use customer data to provide deep direct marketing expertise across channels, evaluating campaign results and adapting the approach to optimize marketing performance.
Roles and Responsibilities
Client Impact
- Manage deliverable development and multiple workstreams on projects across a range of industries and problem statements
- Contribute to the development of marketing strategies and campaigns for large regional and global clients by working with technology and data
- Manage working relationship with client managers, and act as trusted and reliable partner
Team Collaboration & Culture
- Develop sound business recommendations and deliver effective client presentations
- Plan, organize, and structure own work and that of junior project delivery consultants to generate marketing strategies and insights, and prepare presentations
- Lead team and external meetings, and lead or co-lead project management
- Collaborate with internal Mastercard stakeholders including Product and Business Development to build the firm's intellectual capital and solution development
- Grow from coaching to enable ownership of day-to-day project management across client projects, and mentor junior consultants
Qualifications
Basic qualifications
- Undergraduate degree with work experience in marketing and campaign projects focused on one or more of the following fields: marketing content, digital and social media campaigns, digital customer experience, digital marketing, end-to-end product launch, ad-tech and mar-tech ecosystems, offline marketing activities/campaigns, media management and planning, direct response marketing
- Experience managing tasks or workstreams in a collaborative team environment with third parties
- Experience managing clients or internal stakeholders, and vendors
- Advanced Word, Excel, and PowerPoint skills
- Ability to perform multiple tasks with multiple clients in a fast-paced, deadline-driven environment
- Ability to communicate effectively in English and the local office language (if applicable)
- Eligibility to work in the country where you are applying, as well as apply for travel visas as required by travel needs
Preferred qualifications
- Additional marketing experience in one or more of the following fields: marketing and campaign experience from agency environment, search engine optimization and search engine marketing, video making (e.g., scripting, storyboard, and content), marketing content, usability labs and experience research, print production management
- Global supply chain management (GSM), including sourcing new suppliers and assessing third party production vendors
- Experience with data visualization tools (e.g., Tableau, Power BI)
- Experience developing and implementing solutions and measuring impact on clients' business
- Experience managing tasks or workstreams in a collaborative team environment with third parties
- Experience coaching junior delivery consultants
- Relevant industry expertise and/or experience in product, sales, or marketing technology
- MBA or master's degree with specialization in marketing or digital (not required)
**Corporate Security Responsibility**
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
+ Abide by Mastercard's security policies and practices;
+ Ensure the confidentiality and integrity of the information being accessed;
+ Report any suspected information security violation or breach, and
+ Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.

**Our Purpose**
_Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential._
**Title and Summary**
Director, B2B Marketing
Job Description Summary
Who is Mastercard?
We are the global technology company behind the world's fastest payments processing network. We are a vehicle for commerce, a connection to financial systems for the previously excluded, a technology innovation lab, and the home of Priceless®. We ensure every employee has the opportunity to be a part of something bigger and to change lives. We believe as our company grows, so should you. We believe in connecting everyone to endless, priceless possibilities.
Overview
The Director of Marketing, South Asia is a key enabler of business growth. The individual will develop a comprehensive Business unit marketing strategy to increase preference among cardholders and prospects and build programs & assets that establish Mastercard as the undisputable brand of choice with issuing and merchant partners.
Specifically, the individual would be responsible for helping to grow Mastercard's footprint in the region by staying on top of changing market, customer and consumer dynamics and trends and creating marketing strategies that deliver direct revenue to the business either via new card acquisition or spend increases. This candidate will also look at how we increase our relevance in across several demographics and build a segmented marketing strategy & plan.
The individual will employ innovative thinking and thought leadership to develop scalable sponsorships and campaigns that link to cardholder passions. Through the creation and delivery of a comprehensive marketing strategy, the individual will own branding, positioning, social and digital marketing initiatives.
Role
In partnership with the VP of Marketing, the Director of Marketing will define the local marketing strategy, including advertising, promotions, sponsorships, market research, etc., to align with business priorities and deliver against company objectives
The right candidate will
Lead the development of a localized marketing strategy to enhance Mastercard's relevance and resonance across India's diverse consumer segments and partner landscape.
Define and implement a compelling market positioning framework that aligns with Mastercard's global brand while tailoring messaging to India's cultural and business dynamics.
Collaborate with regional marketing, product, and government relations teams to drive visibility, advocacy, and strategic outreach across priority verticals.
Identify scalable monetization opportunities including local and global sponsorships and drive tangible results for banks/issuing partners & the Mastercard brand in the market
Provide direction to Mastercard marketing staff or agency staff on the design/development of promotional marketing materials, including all ATL and BTL activity. Make decisions and adjustments based on results of program performance measurement and evaluation
All About You
You are a creative marketer, excited by innovation and a fantastic communicator  
You have a proven track record of establishing integrated marketing plans across India that that leverage synergies between marketing channels and deliver measurable impact
You have 13+years of marketing experience and at least 3 years of people management experience
You thrive in matrixed environments and can navigate ambiguity
**Corporate Security Responsibility**
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
+ Abide by Mastercard's security policies and practices;
+ Ensure the confidentiality and integrity of the information being accessed;
+ Report any suspected information security violation or breach, and
+ Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.

**Minimum qualifications:**
+ Bachelor's degree or equivalent practical experience.
+ 5 years of experience working with digital media or digital marketing/advertising solutions, implementing and measuring digital advertising campaigns, and providing client solutions.
+ 4 years of experience in a client-facing role working with partners across multiple levels.
**Preferred qualifications:**
+ Experience implementing, optimizing, and managing digital advertising campaigns, as well as managing transformative solutions with clients.
+ Experience in managing insights, analytics, client management, or consulting oriented projects driving customer success across cross-functional stakeholders.
+ Experience in cross-functional and multi-layered stakeholder Project Management, and driving business outcomes and customer solutions through collaboration.
+ Ability to operate analytically, to understand client needs, with a passion to create and share best practices to encourage a learning by sharing culture.
Businesses of all shapes and sizes rely on Google's unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.
Google creates products and services that make the world a better place, and gTech's role is to help bring them to life. Our teams of trusted advisors support customers globally. Our solutions are rooted in our technical skill, product expertise, and a thorough understanding of our customers' complex needs. Whether the answer is a bespoke solution to solve a unique problem, or a new tool that can scale across Google, everything we do aims to ensure our customers benefit from the full potential of Google products.
To learn more about gTech, check out our video .
**Responsibilities:**
+ Build knowledge about digital marketing/advertising, Google products, competitor offerings, and Industry vertical and stay current in the advertising environment and competitive landscape through required training and other resources.
+ Create growth plans for advertisers through collaboration with industry managers from in-market cross-functional teams.
+ Create and support multi-product solution promotions and collaborate with in-market sales teams to create a growth strategy for potential advertisers.
+ Draw insights from deep dives and data analysis, provide data-driven strategic and tactical recommendations to customers, partner teams, and leadership based on analysis to influence and drive change across teams.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also and If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form:

**Minimum qualifications:**
+ Bachelor's degree or equivalent practical experience.
+ 5 years of experience working with digital media or digital marketing/advertising solutions, implementing and measuring digital advertising campaigns, and providing client solutions.
+ 4 years of experience in a client-facing role working with partners across multiple levels.
**Preferred qualifications:**
+ Experience implementing, optimizing, and managing digital advertising campaigns, as well as managing transformative solutions with clients.
+ Experience in managing insights, analytics, client management, or consulting oriented projects driving customer success across cross-functional stakeholders.
+ Experience in cross-functional and multi-layered stakeholder Project Management, and driving business outcomes and customer solutions through collaboration.
+ Ability to operate analytically, to understand client needs, with a passion to create and share best practices to encourage a learning by sharing culture.
Businesses of all shapes and sizes rely on Google's unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.
Google creates products and services that make the world a better place, and gTech's role is to help bring them to life. Our teams of trusted advisors support customers globally. Our solutions are rooted in our technical skill, product expertise, and a thorough understanding of our customers' complex needs. Whether the answer is a bespoke solution to solve a unique problem, or a new tool that can scale across Google, everything we do aims to ensure our customers benefit from the full potential of Google products.
To learn more about gTech, check out our video .
**Responsibilities:**
+ Build knowledge about digital marketing/advertising, Google products, competitor offerings, and Industry vertical and stay current in the advertising environment and competitive landscape through required training and other resources.
+ Create growth plans for advertisers through collaboration with industry managers from in-market cross-functional teams.
+ Create and support multi-product solution promotions and collaborate with in-market sales teams to create a growth strategy for potential advertisers.
+ Draw insights from deep dives and data analysis, provide data-driven strategic and tactical recommendations to customers, partner teams, and leadership based on analysis to influence and drive change across teams.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also and If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form:

**Minimum qualifications:**
+ Bachelor's degree in a research or quantitative field (e.g., Mathematics, Statistics, Engineering, Bioinformatics, Economics, etc.) or equivalent practical experience.
+ 3 years of experience designing, scoping, executing, and delivering research and analysis projects.
+ 3 years of experience translating business problems into research questions and translating research findings and insights into marketing recommendations.
+ Experience managing research and measurement agencies.
**Preferred qualifications:**
+ 5 years of experience as a marketing analyst using statistical techniques (e.g., hypothesis development, designing tests/experiments, and significance testing).
+ 3 years of experience of statistical modeling and advanced measurement/analysis techniques (e.g., regression analysis, geo-experimentation, Brand/Conversion lift measurement, machine learning algorithms).
+ Experience in data querying languages (e.g., SQL) and tools to work with large complex data sets, and programming languages (e.g., Python) to run analysis.
+ Experience in using data for storytelling and presenting complex research findings to both technical and non-technical audiences and using analytical insights to guide media planning.
Google's leadership team hand-picks thorny business challenges, and members of BizOps work in small teams to find solutions. As part of this team you fully immerse yourself in data collection, draw insight from analysis, and then zoom out to develop compelling, synthesized recommendations. Taking strategy one step further, you also persuasively communicate your recommendations to senior-level executives, roll-up your sleeves to help drive implementation and check back-in to see the impact of your recommendations.
**Responsibilities:**
+ Use your knowledge of data analytics to develop solutions for marketing challenges, while also uncovering opportunities for measurement and optimization to push brand and performance marketing to the next level.
+ Build measurement plans, tracking requirements, reporting, metrics and benchmarks for our largest campaigns to understand the incremental impact of our marketing dollars (e.g., conversion lift tests, matched market analyses, and brand lift studies).
+ Analyze campaign results and report the media effectiveness across all stakeholder groups.
+ Develop processes to ensure all stakeholders align and understand how we determine campaign success.
+ Conduct analysis, find best practices, and surface opportunities and risks otherwise not identified to executive stakeholders.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also and If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form: