1,128 Brand Management jobs in India

Job Description

Unique Job Role Brand Manager - Zoya Function Marketing Reporting to Head- Marketing, Zoya

Business Corporate Level L6 Date

Job Details

Lead the Consumer understanding, Brand positioning, Collection Concepts, & Campaign management for Zoya

Establishing Zoya as the leading aspirational brand in the fine jewellery category. Thereby grow the consumer community

for the same through social media, PR Content ideation, creation and execution ,IP ideation, creation and execution for

brand, Brand Custodian - Brand roll out at touch points – creating guidelines, ensuring ,Retail collateral creation and support

Direct Marketing / Performance marketing creatives support, Identifying relevant platforms and channels for brand and

growing these platforms and channels, Identifying new agencies, partners maintaining relationships and negotiating costs

Customer insighting to bring in relevant inputs for business, Managing Brand Budgets

External Interfaces Internal Interfaces

• Customers

• Advertising agencies

• Brand Ambassadors

• Partners • Merchandising team • Retail team • Sales team • Design team • Visual merchandising team • Marketing services team • Ecommerce Team • BTL Team • Encircle team

Job Requirements

Education • MBA from a premiere college

Relevant Experience • 5-6 years of marketing or retail experience

Behavioural Skills • Thinks big • Business savvy • Entrepreneurial drive • Nurture relationship • Influence for impact • Ability to lead diverse team • Accountability • Believes in people • Curious • Is passionate about categories and products

Knowledge • Category knowledge will be an added advantage • Brand and communications knowledge • Latest trends in marketing and communications • Aptitude for numbers and data

Process Contributions

Process Contribution Process Outcome Performance Measure

Marketing : Brand Management : Market research & Operating Plan

1. Develop a robust Consumer / Category / Competition understanding

to craft a differentiated proposition for Zoya across diversified

consumer segments

2. Work closely with the agencies on the business plan for the year to

co-develop the marketing plans for the category aligned to the

business goals · Inputs for short to mid-term strategy · Marketing plan and calendar execution · Adherence to timelines · Adherence to guidelines · OTIF implementation of the marketing plans

3. Execute the plans for the year along with the agencies and find innovative ways to deliver on the brand task 4. Implement the marketing calendar with rigour and finesse on the approved budget

Marketing : Brand management : Campaign plan and execution

1. Create the branding brief for each campaign developed by the team

and execute with a network of partners (Creative, Digital, CRM,

Media, Research, Retail, VM and BTL teams internally and agencies

externally) on the brand plan based on the annual operating

calendar

2. Evaluate the creative plan and media plan developed by the

agencies and provide recommendations to ensure its alignment with

the brand and business requirements

· Marketing brief · Plan for the campaign · Achievement on business goals · Adherence to budget · Adherence to guidelines

Social Media Marketing Plan and execution

1. Working closely with the agencies to implement brand marketing

objectives in the online space .Evaluating the role of the digital medium

in every campaign & working with the brand team to arrive at best

possible solution.

2. Social Media : Find an expression of Zoya in all the networking sites

which will result in a big fan following , build a community of Zoya

women, drive engagement and customer acquisition Managing the

brand conversations and content on social communities like Face book,

Instagram , Pinterest , Linkedin etc.

3. Manage digital calendar and budgets for the same. Coordinating with

the relevant agencies, freelancers, people to ensure timely shoot of

content needed - manage post production of shoots and asset release

on time. · Marketing brief · Plan for the campaign · Achievement on business goals · Adherence to budget · Adherence to guidelines

Marketing : Brand Management : Performance Monitoring

1. Monitor the performance of the branding initiatives / campaigns

regularly and recommend necessary course corrections if mandated

2. Review the evaluation of the vendors / agencies basis their

performance and recommend appropriate actions · Performance evaluation of initiatives and vendors · Course correction · Performance against the statement of work · Achievement of targets

Marketing : Agency/Vendor management

1. Periodically evaluate the agencies/vendors on the performance

against the agreed statement of work

2. Work with the agencies and co-ordinate on overall campaign and

creative · Vendor performance management & action planning · Adherence to guidelines and timelines · Performance of vendors vis a vis the agreed SOW · Achievement of targets

Designation Associate Vice President

Exp Required : 8- 12 years

Main Task & Responsibilities:

• Manage day to day operations (inter dept coordination, intra dept coordination, finalising work – taking feedback, understanding how to decode client feedback, artworks, attention to detail, competitive knowledge, market visits, minutes of the meeting.
• Knowledge of entire process of presenting a campaign to final execution
• Share learning regularly – market intel, news etc which impacts the brand in any way.
• Understand product differentiation viz a viz all competitors
• Manage Un-approved Estimates, Approved Estimates, Invoicing and outstanding
• All administrative tasks for the brand team (Internal). Arrange and attend meetings.
• Understand and learn how to write briefs. And start writing basic briefs
• Be a part of at least 3-4 new business pitches
• Start building a good relationship with clients for them to see you as dependable/reliable, attentive, active, knowledgeable team player

Qualification Required: Graduate/Post Graduate in any discipline

Other/ Special Requirements:

Ø Strong interpersonal and Communication Skills

Ø Ability to collaborate effectively at all levels and functions

Ø Strong client-servicing orientation

Ø Ability to manage projects to successful completion, multi-task, and work within tight deadlines

Ø Demonstrated prowess in all MS Office programs

• Develop and execute comprehensive brand strategies to enhance brand equity and market position.
• Oversee the creation and implementation of integrated marketing campaigns across all channels (digital, traditional, social media).
• Conduct market research and consumer insight analysis to identify opportunities and threats.
• Manage brand budgets and ensure optimal allocation of resources for maximum impact.
• Develop and maintain brand guidelines and ensure consistent brand messaging across all touchpoints.
• Collaborate with product development, sales, and R&D teams to align brand strategy with business objectives.
• Lead and mentor a team of brand managers and marketing professionals.
• Monitor brand performance metrics and report on key insights and recommendations to senior leadership.
• Identify and build strategic partnerships to expand brand reach and engagement.
• Drive innovation in brand storytelling and consumer engagement strategies.
• Oversee packaging design and product positioning to ensure alignment with brand vision.
• Manage public relations and crisis communication strategies related to the brand.

• Master's degree in Marketing, Business Administration, or a related field.
• 10+ years of progressive experience in brand management, preferably within the FMCG sector.
• Proven track record of developing and executing successful brand strategies that have driven significant growth.
• Deep understanding of consumer behavior, market trends, and competitive landscapes.
• Expertise in integrated marketing communications, digital marketing, and social media strategy.
• Strong leadership, team management, and motivational skills.
• Excellent analytical and strategic thinking abilities.
• Exceptional presentation, communication, and interpersonal skills.
• Experience in managing external agencies and cross-functional teams.
• Demonstrated ability to manage budgets effectively and drive ROI.
• Creative mindset with a passion for building compelling brand narratives.
• Ability to thrive in a fast-paced, remote work environment.

• Master's degree in Business Administration (MBA), Marketing, or a related field.
• 10+ years of progressive experience in brand management within the FMCG industry.
• Demonstrated success in developing and launching successful brands and marketing campaigns.
• Proven experience in P&L management, market analysis, and consumer insights generation.
• Strong leadership and team management skills, with the ability to inspire and motivate.
• Excellent strategic thinking, analytical, and problem-solving abilities.
• Proficiency in marketing principles, digital marketing, and integrated campaign development.
• Exceptional communication, negotiation, and stakeholder management skills.
• Ability to thrive in a remote, fast-paced, and results-oriented environment.

• Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
• Minimum of 10 years of progressive experience in brand management, with a significant focus on the FMCG sector.
• Proven track record of successfully developing and launching impactful brand strategies and marketing campaigns.
• Deep understanding of consumer insights, market research, and brand analytics.
• Experience in managing advertising agencies and other marketing partners.
• Strong leadership, team management, and interpersonal skills.
• Excellent strategic thinking, analytical, and problem-solving abilities.
• Proficiency in developing and managing marketing budgets.
• Strong understanding of product development and go-to-market strategies.

• MBA or Master's degree in Marketing, Business Administration, or a related field.
• Minimum of 10-12 years of progressive experience in brand management, with a significant focus on FMCG.
• Demonstrated success in developing and executing comprehensive brand strategies.
• Strong understanding of market research, consumer insights, and data analysis.
• Proven experience in leading and managing marketing teams.
• Excellent communication, presentation, and interpersonal skills.
• Expertise in digital marketing, social media, and traditional advertising channels.
• Ability to manage budgets and P&Ls effectively.
• Proficiency in managing multiple brands and product lines.
• Strong leadership and decision-making capabilities in a remote setting.