596 Brand Management jobs in India

Job Description: Brand Management

We’re looking for a creative thinker and strategic storyteller to join our marketing team as a Creative Development & Brand Marketing Specialist. In this role, you will be at the forefront of shaping how the world sees and experiences our brand. From concept to execution, you’ll drive creative development and brand positioning that resonate with our audience, strengthen our market presence, and spark meaningful engagement across platforms.

Key Responsibilities:

1. Brand Building & Strategy: Develop and execute cohesive brand strategies that reflect our mission, values, and voice across all channels.

2. Creative Development: Lead ideation and creation of impactful marketing assets— Conducting events, videos, Curating experiences to showcase product, collateral, web presence, packaging, ads, and more.

3. Content Direction: Oversee content development, ensuring creativity, consistency, and alignment with brand identity and tone.

4. Market Trends & Consumer Insights: Monitor trends, competitor branding, and consumer behavior to evolve brand strategy and stay culturally relevant.

5. Brand Governance: Maintain and enforce brand guidelines, ensuring consistent brand expression internally and externally.

6. Agency & Vendor Collaboration: Manage relationships with external agencies, creative, and production partners to ensure quality execution of creative deliverables.

Qualifications:

1. Bachelor’s/ Master’s degree in Marketing, Communications or a related field.

2. 5-7 years of experience in brand marketing, creative strategy, or content development in real estate sector

3. Strong understanding of branding principles, Creative development, and digital storytelling.

4. Exceptional communication, copywriting, and visual storytelling skills.

5. Proficiency with creative tools like Adobe Creative Suite is a plus.

6. Ability to think both strategically and creatively, with attention to detail.

7. Experience managing cross-functional teams and creative projects from concept to launch.

Job Description

Unique Job Role Brand Manager - Zoya Function Marketing Reporting to Head- Marketing, Zoya

Business Corporate Level L6 Date

Job Details

Lead the Consumer understanding, Brand positioning, Collection Concepts, & Campaign management for Zoya

Establishing Zoya as the leading aspirational brand in the fine jewellery category. Thereby grow the consumer community

for the same through social media, PR Content ideation, creation and execution ,IP ideation, creation and execution for

brand, Brand Custodian - Brand roll out at touch points – creating guidelines, ensuring ,Retail collateral creation and support

Direct Marketing / Performance marketing creatives support, Identifying relevant platforms and channels for brand and

growing these platforms and channels, Identifying new agencies, partners maintaining relationships and negotiating costs

Customer insighting to bring in relevant inputs for business, Managing Brand Budgets

External Interfaces Internal Interfaces

• Customers

• Advertising agencies

• Brand Ambassadors

• Partners • Merchandising team • Retail team • Sales team • Design team • Visual merchandising team • Marketing services team • Ecommerce Team • BTL Team • Encircle team

Job Requirements

Education • MBA from a premiere college

Relevant Experience • 5-6 years of marketing or retail experience

Behavioural Skills • Thinks big • Business savvy • Entrepreneurial drive • Nurture relationship • Influence for impact • Ability to lead diverse team • Accountability • Believes in people • Curious • Is passionate about categories and products

Knowledge • Category knowledge will be an added advantage • Brand and communications knowledge • Latest trends in marketing and communications • Aptitude for numbers and data

Process Contributions

Process Contribution Process Outcome Performance Measure

Marketing : Brand Management : Market research & Operating Plan

1. Develop a robust Consumer / Category / Competition understanding

to craft a differentiated proposition for Zoya across diversified

consumer segments

2. Work closely with the agencies on the business plan for the year to

co-develop the marketing plans for the category aligned to the

business goals · Inputs for short to mid-term strategy · Marketing plan and calendar execution · Adherence to timelines · Adherence to guidelines · OTIF implementation of the marketing plans

3. Execute the plans for the year along with the agencies and find innovative ways to deliver on the brand task 4. Implement the marketing calendar with rigour and finesse on the approved budget

Marketing : Brand management : Campaign plan and execution

1. Create the branding brief for each campaign developed by the team

and execute with a network of partners (Creative, Digital, CRM,

Media, Research, Retail, VM and BTL teams internally and agencies

externally) on the brand plan based on the annual operating

calendar

2. Evaluate the creative plan and media plan developed by the

agencies and provide recommendations to ensure its alignment with

the brand and business requirements

· Marketing brief · Plan for the campaign · Achievement on business goals · Adherence to budget · Adherence to guidelines

Social Media Marketing Plan and execution

1. Working closely with the agencies to implement brand marketing

objectives in the online space .Evaluating the role of the digital medium

in every campaign & working with the brand team to arrive at best

possible solution.

2. Social Media : Find an expression of Zoya in all the networking sites

which will result in a big fan following , build a community of Zoya

women, drive engagement and customer acquisition Managing the

brand conversations and content on social communities like Face book,

Instagram , Pinterest , Linkedin etc.

3. Manage digital calendar and budgets for the same. Coordinating with

the relevant agencies, freelancers, people to ensure timely shoot of

content needed - manage post production of shoots and asset release

on time. · Marketing brief · Plan for the campaign · Achievement on business goals · Adherence to budget · Adherence to guidelines

Marketing : Brand Management : Performance Monitoring

1. Monitor the performance of the branding initiatives / campaigns

regularly and recommend necessary course corrections if mandated

2. Review the evaluation of the vendors / agencies basis their

performance and recommend appropriate actions · Performance evaluation of initiatives and vendors · Course correction · Performance against the statement of work · Achievement of targets

Marketing : Agency/Vendor management

1. Periodically evaluate the agencies/vendors on the performance

against the agreed statement of work

2. Work with the agencies and co-ordinate on overall campaign and

creative · Vendor performance management & action planning · Adherence to guidelines and timelines · Performance of vendors vis a vis the agreed SOW · Achievement of targets

Unique Job Role

Lead Communications: Titan Watches

Function

Marketing

Reporting to

Head Marketing Titan

Business

Corporate

Grade

Date

---

Job Details

To manage the end to end communications on ATL, BTL, Digital and social media for Titan watches. Primary responsibility will be to interface with the media and creative agency and develop world class communication around the entire Titan Watches Portfolio 

External Interfaces

Internal Interfaces

Job Requirements

Education

Relevant Experience

Behavioural Skills

Knowledge

Process Contributions

Process Contribution

Process Outcome

Performance Measure

Branding and Digital Marketing plan

Brand plan execution & performance assessment 

Ensure the execution of the branding initiatives periodically as per the finalised plan

Provide appropriate recommendations on the branding initiatives to ensure the best presentation of the brand

Ensure the execution of the branding initiatives periodically as per the finalised plan

Provide appropriate recommendations on the branding initiatives to ensure the best presentation of the brand

Marketing : Partnering with Channel and Product Management: Product Performance Monitoring

Job Description: Assistant Brand Manager (Jewellery) - IBD

Unique Job Role

Assistant Brand Manager (Jewellery) - IBD

Function

Marketing

Reporting to

Sr. Brand Manager - International Marketing, Jewellery 

Business

Jewellery

Grade

Date

---

Job Details

This role will be responsible for supporting the GTM strategy for Tanishq in international markets, through development & execution of online and offline campaigns. The key deliverables would include - a) assisting the Brand Manager in brand strategy & communication including planning, developing, implementing and monitoring of marketing campaigns; b) conducting consumer & market research for inputs to the product and pricing strategy; c) working closely with the retail & product teams for fulfilling IBD specific needs in this category/market. The market in focus for the candidate will be Singapore and Bangladesh. In addition the person will also handle marketing efforts for USA in collaboration with the marketing+business SPOC based out of US and lend adequate support where required.

External Interfaces

Internal Interfaces

• Agencies

• Key customers

• Country/Franchisee Partners

• Third Party Service Providers / Vendors

• Business Heads

• Retail Heads

• Merchandising Team

• Domestic Brand Managers

• Design Team

• Visual Merchandising Team

• Legal Team

• CRM Team

• OEM Team

• Finance Team

Job Requirements

Education

Graduate, MBA in marketing preferred

Relevant Experience

3 - 4 years

Behavioural Skills

• Business savvy

• Entrepreneurial drive

• Nurtures relationships

• Influence for impact

• Accountability

• Believes in people

• Curious

• Is passionate about categories and products

Knowledge

• Brand and communications knowledge

• Latest trends in marketing and communications

• Experience executing Online/Digital campaigns

Process Contributions

Process Contribution

Process Outcome

Performance Measure

Marketing : Strategy Development : Market & Consumer Insights

1. Assist in undertaking marketing / customer research to understand the brand positioning, trends, insights, gaps and strengths and the development of the marketing calendar

2. Develop a deep understanding of the consumer along with market & competition insights for key IBD markets

3. Develop & execute regular consumer panels, surveys, FGDs etc.

4. Closely engage with Business Heads / Retail Heads, Agencies, Partners, and other internal teams to gain deeper understanding of markets

5. Recommend actionables/inputs for each of the identified consumer segments

● Market research and insights

● Inputs/Actionables for marketing plan

● Adherence to timelines and guidelines

● Quality of inputs

Marketing : Brand management : Marketing plan and calendar

1. Assist in the development of the marketing brief aligned to the marketing strategy and participate in briefing the agencies for the development of the plan

2. Drive constant alignment with Merchandising calendars, design calendars and retail calendars to deliver marketing plans that are region optimised

3. Participate in the evaluation and finalisation of the marketing plan developed by the agencies

4. Identify and shortlist agencies/vendors based on their capability / offerings aligned to the business requirements

● Marketing brief

● Marketing plan

● Adherence to brand guidelines and business requirements

● Adherence to timelines and guidelines

● Quality of inputs

Marketing : Brand management : Campaign Management

1. Assist Brand Manager to develop & execute online and offline campaigns

2. Collaborate with internal stake holders & agencies to ensure smooth execution of campaigns

3. Coordinate with the creative agencies in developing the Content direction & creative route for the campaign launch

4. Coordinate with the media, PR, and Influencer agencies for the execution & implementation of campaigns

● Creatives and content development and communication

● Implementation & roll out of the campaign across platforms

● Quality of content

● Coordination & management of agencies

● Execution & delivery of campaigns

Marketing : Brand management : Performance monitoring

1. Evaluate the performance of the marketing campaigns vis a vis the plan and recommend action planning and course corrections as required

2. Tracking & monitoring of campaigns to ensure KPIs are being met

● Performance monitoring and action planning

● Achievement against the campaign KPIs

Marketing : Brand Management: Retail Support

1. Coordination with the VM team as well as external agencies / vendors to develop meaningful Visual Merchandize (VM) material, with focus on aesthetics

2. Regular deployment of VM materials, as per market requirement

3. Share inputs on retail design & customer engagements – e.g. Instagram corners, store activations etc.

● Retail Support

● VM Support

● Customer Activations

● Quality of inputs & execution

● Coordination with various stakeholders

Traineeship | A pathway to Brand Management and Sales | Clayton

Sales and Management Traineeship

• South East Location
• Genuine career opportunity
• Permanent, Full-Time Position

Are you intelligent but University is not for you?

Are you eager to get your career started?

Are you driven to work diligently towards a rewarding career?

Our client is Australia’s leading distributor of electrical products to the building and associated manufacturing industries. Their client list includes Australia’s leading commercial and industrial household names, serviced via a national network of 240 stores and growing.

A rare opportunity currently exists to join this vibrant, energetic and successful business in a newly developed Sales and Management Traineeship. This role is located at their Clayton store. The role is ideally suited to a school leaver or other self-motivated individual looking for an opportunity to work towards a rewarding career.

Your career will begin in our warehouse and you’ll learn our business from the ground up.

The successful candidate must be able to demonstrate:

• Strong communication and interpersonal skills
• High personal and professional standards
• High presentation standards and a pleasant demeanor
• Intelligence
• Strong numerical and literary skills
• The drive to take responsibility for their own success
• The successful applicant will be provided comprehensive training and the opportunity to develop alongside our growing business.

Apply now!

IMPORTANT: It is a requirement of all our jobs that you have a PR or AU/NZ Citizenship. A work visa is not sufficient as all our jobs are permanent. Please do not apply if you do not meet these requirements.

Apply Now

JOB DETAILS