16,679 Marketing Director jobs in India

Job Title: Director Growth marketing

Location: Mumbai – Saki Vihar

Experience: 15+ years

Role Overview:

We are seeking an experienced and visionary Director of Digital Marketing to lead our integrated marketing initiatives and drive impactful digital strategies. This role combines leadership, innovation, and hands-on expertise to elevate our brand presence and deliver measurable business outcomes.

Key Responsibilities:

• Develop and execute integrated digital marketing strategies across website, social media, and digital platforms.
• Lead enterprise marketing initiatives, ensuring alignment with organizational objectives and business growth.
• Drive ROI-focused campaigns with a demand generation mindset and digital-first approach.
• Collaborate with stakeholders and senior leadership to ensure alignment of marketing initiatives with overall business strategy.
• Lead cross-functional teams and external agencies to ensure seamless execution of campaigns.
• Monitor, measure, and report on campaign effectiveness and optimize for continuous improvement.

Key Skills & Expertise:

• Proven expertise in integrated marketing and delivering measurable ROI.
• Strong experience in stakeholder management and business interactions at senior levels.
• Deep understanding of digital-first marketing approaches and emerging digital trends.
• Experience managing diverse marketing channels including website, social media, and enterprise campaigns.

Qualifications:

• 15+ years of progressive experience in marketing with a focus on digital and integrated marketing.
• Strong leadership skills with the ability to inspire and manage high-performing teams.
• Excellent communication, strategic thinking, and problem-solving abilities.
• Industries like SaaS, BFSI, fintech, insurance, startup
• MBA/PG in Marketing or related field preferred.

• Develop and implement integrated marketing plans and campaigns to achieve business objectives, including lead generation, brand building, and market penetration.
• Oversee all aspects of digital marketing, including SEO, SEM, social media marketing, email marketing, and content marketing.
• Manage the company's brand identity, ensuring consistency across all marketing channels and communications.
• Conduct market research and competitor analysis to identify opportunities and threats, informing strategic decisions.
• Develop and manage the marketing budget, ensuring optimal allocation of resources and a strong ROI.
• Lead, mentor, and inspire the marketing team, fostering a collaborative and high-performance culture.
• Collaborate with the sales team to develop effective lead generation and nurturing strategies.
• Work with product development teams to translate product features into compelling customer benefits.
• Measure and report on the performance of marketing campaigns, analyzing key metrics and providing actionable insights.
• Identify and evaluate new marketing channels and technologies to enhance reach and engagement.
• Manage relationships with external agencies and vendors as needed.
• Contribute to the overall strategic planning and direction of the company.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A Master's degree is preferred.
• Minimum of 10 years of progressive experience in marketing, with at least 5 years in a leadership role.
• Proven experience developing and executing successful marketing strategies for both B2C and B2B markets.
• In-depth knowledge of digital marketing tools and platforms (e.g., Google Analytics, HubSpot, social media advertising platforms).
• Strong understanding of brand management, content strategy, and campaign management.
• Excellent leadership, team management, and communication skills.
• Demonstrated ability to manage budgets effectively and achieve measurable results.
• Strong analytical and problem-solving skills, with a data-driven approach to marketing.
• Experience in developing and executing integrated marketing campaigns.
• Ability to work collaboratively across departments and influence stakeholders at all levels.

About Newton School

Come be part of a rocket ship that's creating a massive impact in the world of education!

On one side you have over a million college graduates every year with barely 5% employability rates and on the other side, there are thousands of companies struggling to find talent. Newton School aims to bridge this massive gap through its personalized learning platform. We are building an online Institute and solving the deep problem of the employability of graduates.

We have a strong core team consisting of alumni from IIT's and IIM's, and have several years of industry experience in companies like Unacademy, Inmobi, Ola, and Microsoft - among others. On this mission, we are backed by some of the most respected investors around the world, - RTP Global, Nexus Venture Partners, and a slew of angel investors including CRED's Kunal Shah, Flipkart's Kalyan Krishnamoorthy, Unacademy and Razorpay founders, Udaan's Sujeet Kumar among others.

Role and Responsibilities:

- Develop a go to market plan for business launch, including budget, forecast, efficiency targets, and channel and partner selection.

- Analyse brand positioning and consumer insights and own growth marketing strategy and inform our customer-facing experience across acquisition and retention.

- Build dashboards for measuring and sharing results on business-critical KPIs related to growth (volume, CAC, retention, LTV/payback) and own achievement of weekly and monthly KPIs.

- Post-launch, design and implement optimization tests across our end-to-end customer funnel (from acquisition through lifecycle retention).

- Develop and drive lifecycle retention program, including transactional messaging, trigger programs and large-scale campaigns.

- Partner with cross-functional teams (product, creative) to develop advertising assets, landing pages, emails, and reporting needed to manage programs at launch and beyond.

- Own management and results of ad channels post-launch, including budgeting, reporting, and efficiency optimization.

- Collaborate with functional partners to forecast and plan company revenue growth.

Requirements :

- 6 - 8+ years of prior experience in Marketing strategy

- Prior experience in driving engagement on social or internal platforms with creation of event calendars and innovative engagement events will be useful

- Excellent on problem solving, breaking problems in smaller chunks, creating structure from scratch.

- Demonstrated ability of proactive communication & handling multiple stakeholders.

Our Way Of Working

- An opportunity to work on something that really matters.

- A fast-paced environment to learn and grow. High transparency in decision making.

- High autonomy; freedom to take risks, to experiment, and to fail.

- Market competitive salary.

We promise a meaningful journey with smart people, with opportunities to learn & grow. Plus, you can sleep peacefully knowing you are impacting lives in a big way, every day!