5,264 Marketing Strategy jobs in India

Company Overview:
CashKaro is India’s #1 cashback platform, trusted by over 25 million users. We drive more sales for Amazon, Flipkart, Myntra, and Ajio than any other paid channel, including Google and Meta. Backed by Ratan Tata and a recent $16 million funding from Affle, we’re rapidly scaling past ₹300 crore in revenue toward ₹500 crore.

Our influencer referral platform, EarnKaro, is trusted by over 500,000 influencers, sending unmatched traffic to top online retailers. BankKaro, our latest venture, is fast becoming India’s go-to FinTech aggregator.

Join our dynamic team and shape the future of online shopping, influencer marketing, and financial technology in India!

About BankKaro

BankKaro is India’s fastest-growing platform for saving smartly on banking and finance products. We help users get the best deals on credit cards, loans, and more — while earning rewards. If you're passionate about marketing, love digging into data, and want to work on real-world strategy in the fintech space, we’d love to hear from you!

Role Overview

We’re looking for a motivated and detail-oriented Marketing & Strategy Intern to support our growth efforts. The ideal candidate is someone who can think both creatively and analytically — crafting crisp marketing messages while uncovering insights from data.

Key Responsibilities

• Content & Messaging: Write clear and engaging marketing copy for product listings, website banners, campaign messages, and more.
• Data Analysis: Work on performance tracking of campaigns, user funnel analysis, and generate actionable insights using Excel or dashboards.
• Competitive Research: Assist in analyzing competitor offers, user journeys, and marketing strategies.
• Campaign Support: Collaborate on campaign planning and execution across email, push, WhatsApp, and social channels.
• Reporting: Prepare weekly reports on campaign performance and suggest optimizations.

What We’re Looking For

• Excellent written communication skills – must be able to write compelling, user-focused messaging.
• Strong analytical ability – comfort with numbers, Excel/Google Sheets, and interpreting basic campaign metrics.
• A proactive mindset – ready to learn, take ownership, and bring ideas to the table.
• Bonus: Familiarity with marketing tools (like Canva, Mailchimp, or Google Analytics) is a plus.

Why Join Us?

1. Startup Culture: Join a passionate and energetic team driven by hustle and camaraderie.

2. Compensation & Benefits: Best-in-class salaries, ESOPs, and ample growth opportunities.

3. Innovation-Driven Environment: Work on creative and high-impact projects.

4. Employee Well-Being: Medical insurance, flexible WFH options, and learning & development sessions.

5. Cool Perks: Team outings, in-house events, and much more!

We believe in a diverse and inclusive workplace where we learn from each other. CashKaro and EarnKaro are Equal Employment Opportunity and Affirmative Action employers. Qualified applicants will be considered regardless of race, gender, religion, age, marital status, disability, or veteran status.

Growth Marketing Strategy Job Description

About BrowserStack:

BrowserStack is the world's leading software testing platform powering over two million tests every day across 15 global data centers. BrowserStack's products help developers build bug-free software for the 5 billion internet users accessing websites and mobile applications through millions of combinations of digital environments—devices, browsers, operating systems, and versions. We help Tesco, Shell, NVIDIA, Discovery, Wells Fargo, and over 50,000 customers deliver quality software at speed by moving testing to our Cloud. With BrowserStack, Dev and QA teams can move fast while delivering an amazing experience for every customer. BrowserStack was founded by Ritesh Arora and Nakul Aggarwal in 2011 with the vision of becoming the testing infrastructure for the internet. We recently secured $200 million in Series B funding at a $4 billion valuation in June 2021. At BrowserStack we solve real problems—each day is a unique challenge and an opportunity to make a difference. We strive to be open, transparent, and collaborative, so no feat is too big to achieve. BrowserStack is an extension of its people and a place where they can grow both professionally and personally. To that effect, we’re humbled to be recognized by leading organizations around the world:

● BrowserStack is Great Place to Work-Certified™ 2020-21

● Named “SaaS Startup of the Year” in 2022 by SaaSBOOMi

● Ranked in Forbes Cloud 100 in 2021 - for the second time

● Featured in Top Startups India 2018

Role in a Nutshell

As a Growth Marketing Strategist, you will play a pivotal role in driving the company's marketing strategy to increase Marketing Pipe and align with business objectives. You will mentor a team of content strategists, technical marketers, leveraging your expertise in Problem Solving, Communication, and Leadership to drive business metrics.

What will you do

Strategy Development & Implementation

● Develop and execute a comprehensive business strategy that aligns with business goals to drive marketing pipe.

● Identify, prioritize, and manage strategic initiatives to enhance product revenue and market share.

● Collaborate with cross-functional teams to ensure alignment with brand messaging and business priorities.

Team Leadership & Mentorship

● Manage and mentor a team of content strategists, technical marketers, fostering a culture of creativity, collaboration, and continuous improvement.

● Set direction and establish clear goals for the Digital Marketing Team.

Performance Analysis & Market Insights

● Analyze and track marketing performance using analytics tools like Google Analytics.

● Stay updated on industry trends, competitor activities, and market dynamics to refine strategies.

● Leverage insights to inform long-term content plans and improve content ROI.

Strategic Execution

● Lead key projects or work streams related to the company's growth and product strategy.

● Take ownership of strategic initiatives, driving them from conceptualisation to execution and outcome assessment.

About the Role

This role is central to unifying and operationalizing marketing efforts across the HCLTech IT Infrastructure Services portfolio. You will align internal stakeholders, presales, business marketing leads, and external platforms to deliver consistent narratives and impactful campaigns. In addition to driving strategic programs, you will also lead Martech adoption within the marketing team — ensuring effective use of HCLTech’s marketing automation, ABM, and analytics tools.

Key Responsibilities

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Manager, B2B Marketing - Strategy

Overview
We’re looking for a Manager, B2B Marketing, Strategy to support the VP of Marketing Strategy in driving alignment across our campaign and audience strategies, helping ensure our work across Field, Customer, Partner, BDR, and Digital Marketing is coordinated, effective, and rooted in audience needs.

This role is key to connecting high-level marketing plans with tactical execution—making sure we’re telling the right stories to the right audiences through the right channels. You’ll also help develop scalable frameworks, such as a field marketing and event playbook, that help our channel teams activate strategies consistently and efficiently across regions.

If you have experience in demand generation, account-based marketing, and cross-functional campaign orchestration—and you’re equally comfortable in Excel, Salesforce, and working shoulder to shoulder with marketing channel leads—this might be your next role.

Role
• Support the VP of Marketing Strategy in turning campaign and portfolio strategies into coordinated execution plans across marketing functions.
• Ensure alignment across audience segmentation, messaging, and tactics so that every campaign shows up clearly and consistently across marketing channels.
• Map and manage our audience segmentation across multiple vectors—personas, buying centers, target accounts, and buying committees—ensuring we understand and activate each layer at the right points in the customer journey.
• Build or advise on tiering frameworks that help marketing teams categorize accounts based on strategic value or revenue opportunity, aligning levels of investment and marketing treatment accordingly.
• Help teams develop and scale frameworks, such as a field marketing and event playbook, to guide repeatable execution aligned to campaign priorities.
• Collaborate with Field, Customer, Digital, BDR, and Partner Marketing teams to align on audience strategies and tactical plans.
• Rationalize and refine target account lists, ensuring they’re aligned with business priorities and that tactics are tailored to reach and convert the right audiences.
• Partner with digital leads to ensure our paid and organic programs across platforms like Google and LinkedIn are aligned to campaign and audience strategy.
• Help gather and report on channel-level performance, collaborating with execution teams to track impact and recommend improvements.
• Support special projects that require integrated thinking and strong coordination across marketing functions.

About You
• Experienced in B2B demand generation, account-based marketing, and campaign planning across multiple audience segments.
• Strategic and collaborative—you’re at your best when building connections between strategy and execution.
• Highly proficient in PowerPoint, Excel and Salesforce, with a strong ability to work with data, pull insights, and tell a data-driven story.
• Skilled in digital marketing tactics, especially LinkedIn and Google, and familiar with how they support broader campaign goals.
• Comfortable helping build structure, frameworks, and documentation to support repeatable, scalable marketing execution.
• Organized, curious, and able to bring structure to ambiguity.

Qualifications:
• Experience in B2B marketing, ideally in demand generation, ABM, or campaign strategy roles.
• Experience working across Field, Customer, Partner, BDR, and Digital Marketing functions.
• Hands-on knowledge of Salesforce, Excel, and marketing automation tools (e.g., Marketo, HubSpot).
• Proven ability to align tactics and channels to strategic priorities and audience needs.
• Experience with event or field marketing execution is a plus.
• Exceptional communication skills and stakeholder management experience.

Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;

• Ensure the confidentiality and integrity of the information being accessed;

• Report any suspected information security violation or breach, and

• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

In line with Mastercard’s total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary based on location, experience and other qualifications for the role and may be eligible for an annual bonus or commissions depending on the role. Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance), flexible spending account and health savings account, paid leaves (including 16 weeks new parent leave, up to 20 paid days bereavement leave), 10 annual paid sick days, 10 or more annual paid vacation days based on level, 5 personal days, 10 annual paid U.S. observed holidays, 401k with a best-in-class company match, deferred compensation for eligible roles, fitness reimbursement or on-site fitness facilities, eligibility for tuition reimbursement, gender-inclusive benefits and many more.

Pay Ranges

Atlanta, Georgia: $108,000 - $73,000 USD

Austin, Texas: 108,000 - 173,000 USD

Miami, Florida: 108,000 - 173,000 USD

Purchase, New York: 124,000 - 199,000 USD

About the Role

This role is central to unifying and operationalizing marketing efforts across the HCLTech IT Infrastructure Services portfolio. You will align internal stakeholders, presales, business marketing leads, and external platforms to deliver consistent narratives and impactful campaigns. In addition to driving strategic programs, you will also lead Martech adoption within the marketing team — ensuring effective use of HCLTech’s marketing automation, ABM, and analytics tools.

Key Responsibilities

Job Title: Project Lead - Digital Marketing Strategy

We are seeking a highly skilled project lead to plan, coordinate, and oversee performance marketing and brand campaigns. The ideal candidate will have strong organizational skills, excellent communication abilities, and experience working with cross-functional teams.

The role involves planning, managing, and tracking the delivery of integrated digital marketing campaigns across various channels, including Google, Meta, and others. The successful candidate will work closely with design, content, media buying, and analytics teams to ensure seamless execution and measurable outcomes.

A key responsibility of this role is to liaise between creative, strategy, and media buying teams to align on goals, timelines, and deliverables. The candidate must also monitor campaign performance metrics and provide timely reporting to clients and leadership.

This is an exciting opportunity for a strategic and execution-focused professional to join our team and drive business growth through innovative digital marketing solutions.

Key Responsibilities:

• Plan, manage, and track the delivery of integrated digital marketing campaigns.
• Liaise between creative, strategy, and media buying teams to align on goals, timelines, and deliverables.
• Monitor campaign performance metrics and provide timely reporting to clients and leadership.
• Own the project lifecycle from brief to launch to performance tracking, ensuring on-time, in-scope delivery.
• Facilitate daily/weekly standups and ensure smooth cross-functional communication.
• Identify operational bottlenecks and improve internal processes using tools and automation.
• Interface with clients to gather feedback, align expectations, and ensure satisfaction.

Requirements:

• Bachelor's degree in Marketing or related field.
• 2–5 years of experience in project management, digital marketing, or growth strategy.
• Strong understanding of digital marketing channels (SEO, PPC, Paid Social, CRM, etc.).
• Experience with project management tools like Asana, Trello, ClickUp, Monday.com, or similar.
• Excellent organizational and multitasking abilities.
• Strong written and verbal communication skills.
• Ability to manage multiple stakeholders and meet deadlines in a fast-paced environment.

Benefits:

• High-ownership role with exposure to strategy and client-facing delivery.
• Work with a performance-driven, collaborative remote team.
• Direct access to the leadership team and career growth across verticals.
• Competitive compensation and growth-linked incentives.
• Flexible work environment and international exposure.