92 Marketing Strategy jobs in India

Key Responsibilities

Therapy Marketing Enhancement

• Collaborate closely with the assigned therapy area to continuously improve existing marketing practices.
• Ensure marketing activities are fully aligned with business objectives and therapy goals.

Insight Mining & Strategic Mapping

• Extract and analyze actionable market, physician, and patient insights.
• Develop and maintain attribute mapping to inform targeted marketing strategies and differentiated brand positioning.

Brand & Portfolio Planning

• Build robust marketing and brand plans with a competitive edge.
• Strengthen the therapy portfolio and establish optimal product mix rationale.
• Drive tail-end brand optimization to maximize value across the portfolio.

Market Intelligence & Research

• Support strategic and operational decisions through comprehensive market research, data gathering, interpretation, and trend analysis.
• Conduct competitive market intelligence to anticipate competitor moves and shape proactive strategies.

Execution Excellence

• Deliver flawless execution of marketing initiatives in line with defined KPIs, ensuring maximum market reach.
• Proactively raise green/red flags on performance deviations and recommend timely corrective actions.

To Apply:

Send your updated CV to

• Develop and execute a data-driven digital marketing strategy aligned with overall business goals.
• Oversee and manage all digital marketing channels, including SEO, SEM, social media, email marketing, content marketing, and display advertising.
• Conduct market research, competitive analysis, and audience segmentation to identify target markets and opportunities.
• Manage and optimize digital advertising campaigns (Google Ads, Social Media Ads) to maximize ROI and achieve KPIs.
• Develop and implement SEO strategies to improve organic search rankings and drive website traffic.
• Create and manage engaging content calendars for social media and other digital platforms.
• Design and execute email marketing campaigns, including lead nurturing and customer retention strategies.
• Analyze website traffic and user behavior using tools like Google Analytics, providing insights and recommendations for improvement.
• Monitor and report on the performance of all digital marketing campaigns, providing regular updates and actionable insights to stakeholders.
• Collaborate with content creators, web developers, and designers to ensure brand consistency and effective campaign execution.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
• Lead and mentor junior marketing team members, fostering a collaborative and results-oriented environment.
• Develop A/B testing strategies to optimize campaign performance and user experience.
• Build and maintain strong relationships with digital marketing vendors and partners.

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field. A Master's degree is a plus.
• Minimum of 5 years of progressive experience in digital marketing, with a strong emphasis on strategy development and campaign management.
• Proven track record of successfully executing and optimizing digital marketing campaigns across multiple channels.
• In-depth knowledge of SEO, SEM, social media marketing, content marketing, email marketing, and analytics tools (e.g., Google Analytics, SEMrush, HubSpot).
• Experience with digital advertising platforms (Google Ads, Facebook Ads Manager).
• Strong analytical and problem-solving skills, with the ability to interpret data and translate it into actionable insights.
• Excellent written and verbal communication skills, with strong presentation abilities.
• Demonstrated leadership and team management capabilities.
• Ability to work independently, manage multiple priorities, and thrive in a remote work environment.
• Creative thinking and a passion for digital innovation.
• Experience with marketing automation tools is desirable.

• Develop and execute data-driven digital marketing strategies aligned with business objectives.
• Oversee and manage all digital marketing channels, including SEO, SEM, social media marketing, content marketing, email marketing, and affiliate marketing.
• Analyze campaign performance using web analytics tools (e.g., Google Analytics) and provide actionable insights for optimization.
• Manage the digital marketing budget, ensuring maximum ROI and efficient allocation of resources.
• Lead and mentor a team of digital marketing specialists, fostering a collaborative and high-performing remote culture.
• Identify and implement new digital marketing technologies and best practices to stay ahead of the curve.
• Conduct market research and competitor analysis to identify opportunities and threats.
• Develop engaging and compelling content strategies that resonate with target audiences.
• Collaborate with product, sales, and customer success teams to ensure integrated marketing efforts.
• Manage relationships with external agencies and vendors as needed.
• Stay current with the latest trends and algorithm changes across all major digital marketing platforms.
• Develop KPIs and reporting frameworks to measure the success of digital marketing initiatives.

• Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
• Minimum of 7 years of progressive experience in digital marketing, with at least 3 years in a strategy or leadership role.
• Proven success in developing and executing successful multi-channel digital marketing campaigns.
• Expertise in SEO, SEM, PPC advertising, social media marketing, and content marketing.
• Strong analytical skills with proficiency in Google Analytics, Adobe Analytics, or similar tools.
• Experience with marketing automation platforms and CRM systems.
• Excellent leadership, communication, and interpersonal skills, with the ability to manage a remote team effectively.
• Strategic thinker with a creative and results-oriented approach.
• Demonstrated ability to manage budgets and drive measurable business outcomes.
• Proficiency in A/B testing and conversion rate optimization (CRO).
• Adaptability and a passion for continuous learning in the dynamic digital landscape.

• Develop and implement overarching digital marketing strategies aligned with business objectives.
• Oversee all digital marketing channels including SEO, SEM, social media, email marketing, content marketing, and paid advertising.
• Analyze market trends, competitor activities, and customer insights to identify new opportunities.
• Manage and optimize campaign performance, setting clear KPIs and reporting on results.
• Collaborate with content creators, designers, and web developers to ensure cohesive campaign execution.
• Manage the digital marketing budget and allocate resources effectively.
• Stay updated with the latest digital marketing technologies, platforms, and best practices.
• Conduct A/B testing and other experiments to improve campaign effectiveness.
• Provide strategic guidance and mentorship to the digital marketing team.

• Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
• 5+ years of progressive experience in digital marketing, with at least 2 years in a strategic or leadership role.
• Demonstrated success in developing and executing successful digital marketing campaigns across various channels.
• Strong understanding of SEO, SEM, content marketing, social media marketing, and email marketing principles.
• Proficiency in marketing analytics tools such as Google Analytics, Adobe Analytics, or similar.
• Experience with marketing automation platforms and CRM systems.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Strong leadership and team management abilities.
• Exceptional communication and presentation skills.
• Ability to thrive in a fast-paced, collaborative hybrid work environment.

• Develop and implement cutting-edge digital marketing strategies aligned with business objectives.
• Manage and optimize all digital advertising campaigns (Google Ads, social media ads, etc.).
• Oversee search engine optimization (SEO) efforts to improve organic search rankings.
• Develop and execute content marketing strategies, including blog posts, articles, videos, and infographics.
• Manage social media presence and engagement across various platforms.
• Plan and execute email marketing campaigns to nurture leads and engage existing customers.
• Analyze website traffic and campaign performance using tools like Google Analytics.
• Generate regular reports on digital marketing performance, providing insights and recommendations for improvement.
• Collaborate with cross-functional teams (e.g., sales, product development) to ensure cohesive marketing efforts.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Manage the digital marketing budget effectively.
• Identify and test new digital marketing channels and strategies.
• Optimize user experience (UX) on the website and landing pages for conversion.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in digital marketing, with a proven track record of success.
• In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency in digital marketing tools such as Google Analytics, Google Ads, SEMrush, HubSpot, Mailchimp, etc.
• Strong analytical and data interpretation skills.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Experience with A/B testing and conversion rate optimization (CRO).
• Ability to manage multiple projects simultaneously and meet deadlines.
• Experience in a hybrid work environment, balancing remote and in-office responsibilities.

• Develop and implement overarching digital marketing strategies.
• Manage and optimize SEO, SEM, social media, content, and email marketing campaigns.
• Oversee paid advertising initiatives across platforms like Google Ads and social media.
• Conduct market research, competitor analysis, and identify new growth opportunities.
• Define KPIs and track campaign performance using analytics tools.
• Manage digital marketing budgets and ensure optimal resource allocation.
• Lead and mentor a team of digital marketing professionals.
• Analyze campaign data to derive actionable insights and recommendations.
• Collaborate with content creators and designers to produce engaging marketing materials.
• Stay updated with the latest digital marketing trends, tools, and best practices.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 6 years of experience in digital marketing, with a strong focus on strategy development.
• Proven track record of successful digital campaign management and ROI generation.
• Expertise in SEO/SEM, social media marketing, content marketing, and email automation.
• Proficiency with Google Analytics, Google Ads, social media management tools, and CRM platforms.
• Strong analytical and data interpretation skills.
• Excellent leadership, communication, and presentation abilities.
• Experience managing marketing budgets and teams.
• Creative thinking and problem-solving capabilities.
• Adaptable to remote work environments and self-motivated.