331 Marketing Campaigns jobs in India

Overview

Overview

• Lead the conceptualization and design of visual assets for marketing campaigns.
• Develop creative briefs and guide junior designers through the design process.
• Create high-quality graphics for digital platforms, social media, and print.
• Ensure brand consistency and adherence to design guidelines across all materials.
• Collaborate with marketing teams to understand campaign objectives and target audiences.
• Manage multiple design projects simultaneously, meeting deadlines and quality standards.
• Present design concepts and rationale to stakeholders.
• Stay updated on design trends and emerging technologies.
• Review and approve final design outputs from the team.
• Contribute to the overall brand aesthetic and visual identity.

• Bachelor's degree in Graphic Design, Fine Arts, or a related field.
• Minimum of 7 years of experience in graphic design, with at least 2 years in a leadership role.
• Strong portfolio showcasing exceptional design skills and campaign work.
• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Solid understanding of branding, typography, color theory, and layout principles.
• Experience in digital and print design across various formats.
• Excellent communication, presentation, and leadership skills.
• Ability to manage project timelines and team resources effectively.
• Experience with motion graphics or video editing is a plus.

• Develop and implement innovative digital content strategies aligned with client objectives and target audience needs.
• Conduct audience research and competitive analysis to inform content planning.
• Create and manage editorial calendars for blog posts, social media updates, website copy, email newsletters, and other digital assets.
• Oversee the creation of engaging and SEO-optimized content, working closely with writers, designers, and videographers.
• Manage social media channels, fostering community engagement and driving traffic.
• Analyze content performance using tools like Google Analytics, social media insights, and other relevant platforms.
• Identify trends and insights to optimize content strategies and improve key performance indicators (KPIs).
• Collaborate with PR and marketing teams to ensure cohesive campaign messaging.
• Stay up-to-date with the latest digital marketing trends, SEO best practices, and platform updates.
• Provide strategic recommendations to clients on content optimization and digital engagement.

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 6 years of experience in digital content strategy, content marketing, or social media management.
• Proven experience in developing and executing successful digital content campaigns.
• Strong understanding of SEO principles and keyword research.
• Proficiency in content management systems (CMS) and social media management tools.
• Excellent writing, editing, and proofreading skills.
• Experience with web analytics tools (e.g., Google Analytics) and ability to interpret data.
• Strong understanding of social media platforms and engagement strategies.
• Excellent communication, collaboration, and project management skills.
• Ability to work independently and manage multiple projects in a remote setting.

• Conceptualize and design original motion graphics for marketing campaigns, explainer videos, social media content, and branding initiatives.
• Create storyboards, animatics, and style frames to visualize and refine motion concepts.
• Animate graphics, text, and illustrations using industry-standard software such as Adobe After Effects, Premiere Pro, and Cinema 4D.
• Collaborate closely with art directors, graphic designers, copywriters, and video editors to ensure cohesive and impactful campaign visuals.
• Manage multiple projects simultaneously, from initial brief to final delivery, ensuring deadlines are met.
• Provide creative direction and feedback to junior motion graphics designers.
• Stay updated on the latest trends in motion graphics, animation, and visual effects.
• Optimize motion graphics for various platforms and resolutions.
• Maintain brand consistency across all motion design assets.
• Develop and manage motion graphics templates and asset libraries.
• Ensure high-quality standards are met throughout the production process.
• Present creative concepts and final deliverables to clients and internal stakeholders.

• Bachelor's degree in Graphic Design, Animation, Fine Arts, or a related field, or equivalent professional experience.
• A minimum of 7 years of experience as a Motion Graphics Designer, with a strong portfolio showcasing expertise in animation and visual effects for marketing.
• Proficiency in Adobe Creative Suite (After Effects, Premiere Pro, Photoshop, Illustrator) and a strong understanding of 3D software (e.g., Cinema 4D, Blender) is a significant plus.
• Excellent understanding of typography, color theory, composition, and animation principles.
• Experience with character animation, 2D animation, and/or 3D animation.
• Strong storytelling and conceptual thinking skills.
• Ability to work effectively under pressure and manage client expectations.
• Excellent communication, collaboration, and leadership skills.
• Experience in a fast-paced agency or studio environment is preferred.
• A keen eye for detail and a passion for creating visually stunning animations.

• Conceptualize and direct the creation of compelling digital marketing campaigns, including social media, web, email, and digital advertising.
• Lead and mentor a team of art directors, copywriters, designers, and other creative professionals.
• Develop and present creative strategies and concepts to clients, effectively articulating the vision and rationale.
• Collaborate closely with account management, strategy, and production teams to ensure seamless campaign execution.
• Maintain a high standard of creative excellence and brand consistency across all client projects.
• Stay ahead of digital marketing trends, emerging technologies, and innovative platforms.
• Manage creative budgets and timelines, ensuring projects are delivered on scope, on time, and on budget.
• Provide constructive feedback and guidance to creative team members to foster growth and development.
• Contribute to new business pitches and proposal development.
• Champion a culture of innovation, collaboration, and creative risk-taking within the agency.

• Bachelor's degree in Graphic Design, Advertising, Marketing, Fine Arts, or a related field. A Master's degree or equivalent industry experience is a plus.
• Minimum of 8-10 years of experience in a creative role within an advertising agency or in-house marketing department, with a significant portion focused on digital campaigns.
• Proven track record of developing and executing successful, award-winning digital marketing campaigns.
• Exceptional leadership, communication, and presentation skills.
• Strong portfolio showcasing a diverse range of creative work and strategic thinking.
• Deep understanding of digital marketing channels, user experience (UX), and current design trends.
• Ability to inspire and motivate creative teams.
• Excellent strategic thinking and problem-solving abilities.
• Proficiency in relevant design and creative software is beneficial but not mandatory.

• Developing overarching creative strategies and concepts for digital marketing campaigns, including social media, website content, email marketing, and digital advertising.
• Leading and mentoring a creative team, providing direction, feedback, and fostering a collaborative and innovative environment.
• Translating marketing objectives and brand guidelines into visually stunning and effective creative assets.
• Overseeing the design and production of all digital creative, ensuring brand consistency and high aesthetic standards.
• Collaborating closely with marketing, product, and other cross-functional teams to ensure creative outputs align with business goals.
• Staying ahead of digital design trends, emerging technologies, and competitor creative strategies.
• Presenting creative concepts and strategies to senior management and stakeholders.
• Managing creative project timelines and resources effectively.
• Conducting user experience (UX) and user interface (UI) reviews to optimize digital content performance.

This is a remote position.

Role Overview

As Marketing Lead – Campaigns , you will take ownership of campaign activity across The PEGroup and its portfolio of connected businesses. You will be responsible for building, executing, and optimising campaigns that drive awareness, generate leads, and support revenue growth.

Your mission is to deliver measurable campaign outcomes that feed directly into the sales pipeline and commercial targets, ensuring that The PEGroup’s marketing function is scalable, data-driven, and collaborative across all brands.

● Collaborative Leadership – Champion a one-team approach, working closely with Sales, Operations, and Product to deliver commercial outcomes.

● Agility – Operate effectively in a start-up environment: adaptable, resourceful, and able to prioritise with speed and clarity.

● Process & Accountability – Introduce and maintain clear processes, campaign frameworks, and reporting to ensure accountability and continuous improvement.

● Strategic & Hands-On – Balance strategic planning with execution, willing to get hands-on with campaign and digital activity when needed.

● Supplier & Partner Management – Build strong relationships with agencies, contractors, and technology partners, ensuring high-quality delivery and value for money.

● Innovation & Continuous Learning – Stay on top of emerging marketing trends, tools, and platforms to keep campaigns fresh and effective.

● Ad Hoc Projects – Support business-wide initiatives that increase awareness, credibility, and long-term value, even where outside of traditional campaign activity.

Campaign Strategy & Delivery

● Develop and own the campaign strategy for each brand.

● Implement inbound and outbound campaigns to generate leads.

● Plan and execute digital and non-digital campaigns (PPC, social, email, events).

● Manage the campaign calendar and social media engagement.

● Oversee creation of sales collateral to support campaigns.

● Track and analyse campaign performance using analytics tools.

● Ensure all campaigns are GDPR-compliant and measurable, enabling data-driven decision-making.

Customer Marketing

● Manage customer communication programmes, from onboarding to retention campaigns, ensuring a consistent and engaging experience.

● Collaborate with the wider team to develop case studies, testimonials, and advocacy initiatives.

Website Optimisation for Campaigns

● Work with the Content & Brand Lead to ensure campaign landing pages and digital journeys are optimised for SEO, conversion, and performance.

● Run A/B tests and apply data insights to continually improve campaign outcomes.

Market & Competitor Research

● Conduct competitor and sector research to inform campaigns and targeting.

● Share insights with Sales and other teams to strengthen positioning.