8,376 Marketing Strategies jobs in India

Overview

Overview

• Develop and execute innovative digital marketing strategies to achieve business objectives, including lead generation, brand awareness, and customer engagement.
• Manage and optimize all digital marketing channels, including SEO, SEM, social media marketing, content marketing, email marketing, and affiliate marketing.
• Conduct market research and competitive analysis to identify new opportunities and stay ahead of industry trends.
• Create and manage digital advertising campaigns across platforms like Google Ads, Facebook Ads, LinkedIn Ads, etc., ensuring optimal budget allocation and performance.
• Develop and manage the content marketing strategy, including blog posts, articles, infographics, and videos, to attract and engage target audiences.
• Oversee the company's social media presence and engagement strategies.
• Analyze campaign performance data using tools like Google Analytics, reporting on KPIs, and providing actionable insights for improvement.
• Collaborate with the sales team to ensure alignment between marketing efforts and sales goals.
• Manage relationships with external agencies and vendors.
• Stay current with digital marketing best practices, emerging technologies, and platform updates.
• Develop and manage the digital marketing budget effectively.
• Lead and mentor junior marketing team members, fostering a high-performance culture.
• Experiment with new channels and approaches to drive continuous improvement and innovation.

• Bachelor's degree in Marketing, Communications, Business, or a related field; MBA or Master's in Digital Marketing is a plus.
• Minimum of 6 years of progressive experience in digital marketing, with a significant focus on strategy and execution.
• Proven success in driving measurable growth through various digital marketing channels.
• Expertise in SEO, SEM, social media marketing, content strategy, and email marketing.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, SEO tools (e.g., SEMrush, Ahrefs), and marketing automation platforms.
• Strong analytical skills and ability to interpret complex data to make informed decisions.
• Excellent written and verbal communication skills, with strong presentation abilities.
• Experience managing marketing budgets and optimizing spend for maximum ROI.
• Ability to work independently, manage multiple projects, and thrive in a remote, fast-paced environment.
• Demonstrated leadership and team management experience.

• Conceptualize and direct the creation of compelling digital marketing campaigns, including social media, web, email, and digital advertising.
• Lead and mentor a team of art directors, copywriters, designers, and other creative professionals.
• Develop and present creative strategies and concepts to clients, effectively articulating the vision and rationale.
• Collaborate closely with account management, strategy, and production teams to ensure seamless campaign execution.
• Maintain a high standard of creative excellence and brand consistency across all client projects.
• Stay ahead of digital marketing trends, emerging technologies, and innovative platforms.
• Manage creative budgets and timelines, ensuring projects are delivered on scope, on time, and on budget.
• Provide constructive feedback and guidance to creative team members to foster growth and development.
• Contribute to new business pitches and proposal development.
• Champion a culture of innovation, collaboration, and creative risk-taking within the agency.

• Bachelor's degree in Graphic Design, Advertising, Marketing, Fine Arts, or a related field. A Master's degree or equivalent industry experience is a plus.
• Minimum of 8-10 years of experience in a creative role within an advertising agency or in-house marketing department, with a significant portion focused on digital campaigns.
• Proven track record of developing and executing successful, award-winning digital marketing campaigns.
• Exceptional leadership, communication, and presentation skills.
• Strong portfolio showcasing a diverse range of creative work and strategic thinking.
• Deep understanding of digital marketing channels, user experience (UX), and current design trends.
• Ability to inspire and motivate creative teams.
• Excellent strategic thinking and problem-solving abilities.
• Proficiency in relevant design and creative software is beneficial but not mandatory.

• Developing overarching creative strategies and concepts for digital marketing campaigns, including social media, website content, email marketing, and digital advertising.
• Leading and mentoring a creative team, providing direction, feedback, and fostering a collaborative and innovative environment.
• Translating marketing objectives and brand guidelines into visually stunning and effective creative assets.
• Overseeing the design and production of all digital creative, ensuring brand consistency and high aesthetic standards.
• Collaborating closely with marketing, product, and other cross-functional teams to ensure creative outputs align with business goals.
• Staying ahead of digital design trends, emerging technologies, and competitor creative strategies.
• Presenting creative concepts and strategies to senior management and stakeholders.
• Managing creative project timelines and resources effectively.
• Conducting user experience (UX) and user interface (UI) reviews to optimize digital content performance.

• Lead the conceptualization and design of visual assets for marketing campaigns.
• Develop creative briefs and guide junior designers through the design process.
• Create high-quality graphics for digital platforms, social media, and print.
• Ensure brand consistency and adherence to design guidelines across all materials.
• Collaborate with marketing teams to understand campaign objectives and target audiences.
• Manage multiple design projects simultaneously, meeting deadlines and quality standards.
• Present design concepts and rationale to stakeholders.
• Stay updated on design trends and emerging technologies.
• Review and approve final design outputs from the team.
• Contribute to the overall brand aesthetic and visual identity.

• Bachelor's degree in Graphic Design, Fine Arts, or a related field.
• Minimum of 7 years of experience in graphic design, with at least 2 years in a leadership role.
• Strong portfolio showcasing exceptional design skills and campaign work.
• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Solid understanding of branding, typography, color theory, and layout principles.
• Experience in digital and print design across various formats.
• Excellent communication, presentation, and leadership skills.
• Ability to manage project timelines and team resources effectively.
• Experience with motion graphics or video editing is a plus.

• Develop and implement innovative digital content strategies aligned with client objectives and target audience needs.
• Conduct audience research and competitive analysis to inform content planning.
• Create and manage editorial calendars for blog posts, social media updates, website copy, email newsletters, and other digital assets.
• Oversee the creation of engaging and SEO-optimized content, working closely with writers, designers, and videographers.
• Manage social media channels, fostering community engagement and driving traffic.
• Analyze content performance using tools like Google Analytics, social media insights, and other relevant platforms.
• Identify trends and insights to optimize content strategies and improve key performance indicators (KPIs).
• Collaborate with PR and marketing teams to ensure cohesive campaign messaging.
• Stay up-to-date with the latest digital marketing trends, SEO best practices, and platform updates.
• Provide strategic recommendations to clients on content optimization and digital engagement.

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 6 years of experience in digital content strategy, content marketing, or social media management.
• Proven experience in developing and executing successful digital content campaigns.
• Strong understanding of SEO principles and keyword research.
• Proficiency in content management systems (CMS) and social media management tools.
• Excellent writing, editing, and proofreading skills.
• Experience with web analytics tools (e.g., Google Analytics) and ability to interpret data.
• Strong understanding of social media platforms and engagement strategies.
• Excellent communication, collaboration, and project management skills.
• Ability to work independently and manage multiple projects in a remote setting.

• Develop and implement integrated digital marketing campaigns to drive traffic, engagement, and sales for the e-commerce platform.
• Manage and optimize paid advertising campaigns across Google Ads, social media platforms, and other relevant channels.
• Oversee SEO strategy, keyword research, on-page optimization, and link-building efforts to improve organic search rankings.
• Develop and execute email marketing campaigns, including segmentation, automation, and performance analysis.
• Create and manage social media content calendars, engagement strategies, and community building initiatives.
• Analyze website traffic, user behavior, and campaign performance using analytics tools (e.g., Google Analytics) to identify trends and opportunities.
• Conduct A/B testing and conversion rate optimization (CRO) experiments to improve user experience and sales funnels.
• Collaborate with content creators, designers, and web developers to ensure cohesive brand messaging and effective campaign execution.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Manage marketing budgets and ensure a strong return on investment (ROI).
• Prepare regular performance reports and present insights to senior management.