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We Are Hiring | Digital Media Planning | Mumbai

We are seeking a digital media planning professional with 2–4 years of experience to lead planning and execution of digital campaigns. The role involves creating media plans, aligning with brand objectives, managing client relationships, reviewing campaign performance, and driving innovation through new tools and industry best practices.

Experience: 2-4 years

Job Title – Manager/Group Head Digital Planning.

Job Location – Mumbai

Job Responsibilities

• Prepare digital specific media plans for the client on the basis of the integrated media planning brief shared by the Business team
• Work closely with the Business team to understand the brand objectives and budgets in order to define a digital approach in line with the overall communication strategy and budgets
• Suggest a strategic digital approach to the client basis audience, category, competition and learnings to ensure successful outcomes
• Guide the team and provide direction on campaign planning, implementation and delivery
• Handle client queries and proactively address ad hoc requests related to digital media plan implementation
• Partner with Business team for review, ideation and revision of digital media plans on an ongoing basis
• Conduct regular reviews and share reports with Brand Managers on ongoing campaign as well as post campaign analysis
• Work on integrated pitches through cross functional team work and collaboration
• Responsible for internal reviews and reporting on campaign performance and resourcing of talent on campaigns.
• Stay in touch with selective vendors to explore new ideas, gain industry insights and drive long term partnerships that can benefit our clients
• Promote OMG proprietary tools to clients and look for new opportunities to add value to existing client brands through innovative ideas
• Stay abreast with latest developments and best practices in the area of digital media communication
• Participate in industry awards and forums to build awareness and recognition for brand OMG India

• Developing and executing integrated digital media strategies across multiple platforms including social media, search engines, and display networks.
• Conducting audience research and segmentation to define target demographics and psychographics.
• Creating and managing engaging content strategies and editorial calendars.
• Overseeing the creation and optimization of paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
• Monitoring and analyzing campaign performance using tools like Google Analytics, social media analytics, and other relevant platforms.
• Providing regular reports with insights and recommendations for improving ROI and achieving KPIs.
• Collaborating with creative teams, copywriters, and designers to produce compelling digital assets.
• Staying up-to-date with the latest digital marketing trends, technologies, and best practices.
• Managing relationships with external agencies and media partners as needed.
• Identifying opportunities for A/B testing and conversion rate optimization.

• Develop and implement comprehensive digital media strategies across various platforms.
• Manage and optimize social media campaigns to increase brand awareness and engagement.
• Create and curate engaging content, including blog posts, articles, videos, and infographics.
• Oversee search engine optimization (SEO) and search engine marketing (SEM) efforts to improve website visibility and drive traffic.
• Analyze digital marketing campaign performance using analytics tools and provide actionable insights.
• Monitor industry trends and best practices to identify new opportunities.
• Collaborate with marketing, sales, and product development teams to ensure cohesive messaging.
• Manage digital advertising budgets and ensure maximum ROI.
• Identify and engage with key online influencers and communities.
• Develop and execute email marketing campaigns.
• Conduct market research to understand target audience behavior and preferences.
• Stay updated with the latest digital marketing tools and technologies.
• Report on campaign performance and provide recommendations for improvement.
• Develop strategies for online reputation management.
• Contribute to the overall marketing strategy and brand positioning.

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Proven experience of at least 5 years in digital marketing, with a focus on strategy and execution.
• Demonstrated success in managing social media platforms, content marketing, SEO, SEM, and email marketing.
• Proficiency in analytics tools such as Google Analytics, social media analytics platforms, and CRM software.
• Excellent written and verbal communication skills, with a knack for crafting compelling digital content.
• Strong understanding of digital advertising principles and campaign management.
• Ability to think creatively and analytically, with a data-driven approach to decision-making.
• Experience with content management systems (CMS) and marketing automation tools.
• Strong project management and organizational skills.
• Ability to work independently and manage time effectively in a remote setting.
• Passion for the evolving digital marketing landscape and a desire to learn continuously.
• Experience in developing and managing online communities is a plus.

• Develop comprehensive digital media strategies across various platforms (social media, search engines, display networks, etc.) to meet client objectives.
• Plan, implement, and manage paid digital advertising campaigns, including SEM, social media advertising, and programmatic buying.
• Monitor campaign performance, analyze data using analytics tools (e.g., Google Analytics, Adobe Analytics), and provide regular reports with actionable insights.
• Optimize campaigns for maximum ROI, engagement, and lead generation.
• Conduct keyword research, audience segmentation, and A/B testing to improve campaign effectiveness.
• Stay updated with the latest digital marketing trends, tools, and best practices.
• Collaborate with content creators, designers, and