10,417 Digital Media jobs in India

Company Description

At The Good Füd, we believe good health starts with good food that doesn't take hours to plan, shop, or cook. We are a team of nutritionists, chefs, and food lovers dedicated to making eating the easiest part of your day. Our mission is to deliver precisely calorie-counted, balanced meals customized to your lifestyle and needs. Every meal we offer is nutritional, tasty, and ready when you are, with no guesswork or compromise. Our aim is to provide food that fuels, supports, and delights you.

Role Description

This is a full-time on-site role for a Digital Media Manager, located in Bengaluru. The Digital Media Manager will oversee media planning, devise digital strategies, manage social media marketing, and handle various aspects of digital media and marketing. They will be responsible for creating, implementing, and managing digital campaigns to increase brand awareness and drive engagement. The role includes analyzing metrics to refine strategies and achieve company objectives.

Qualifications

• Skills in Media Planning and Digital Strategy
• Proficiency in Social Media Marketing and Digital Media
• Experience in Digital Marketing
• Strong analytical skills for measuring and optimizing campaign performance
• Excellent written and verbal communication skills
• Ability to work collaboratively with a team on-site in Bengaluru
• Experience in the food or health industry is a plus
• Bachelor's degree in Marketing, Communications, Business, or related field

Key Responsibilities

• Create, plan, and manage content across social platforms including Instagram, Facebook, YouTube, and LinkedIn 
• Develop a content calendar aligned with brand goals, seasonal trends, and user interests.
• Work with chefs, nutritionists, and content creators to design appealing food stories, recipes, and wellness tips.
• Ensure all content is visually attractive, on-brand, and provides value to our audience.
• Grow and engage the online community by responding to comments, fostering conversations, and encouraging user-generated content.
• Collaborate with influencers, partners, and health professionals to expand brand reach.
• Monitor, analyze, and report on campaign performance and community feedback to continuously improve strategies.
• Stay updated on social media trends, new tools, and audience preferences in the food and health space.

The purpose of this role is to provide strategic recommendations and manage all resources to ensure the Client’s marketing needs are met. They are viewed as a trusted advisor to client, understands and articulates client business insights and leverages to contribute ways to move business forward, lead and monitor the day-to-day activities; proactively identify new business building insights and opportunities, manage, motivate and develop their team; work with other departments to develop and execute strategies that will build the Client’s business.

Key responsibilities:

• Manages the Business – delivers the service proposition to clients and full end to end management of the business on individual clients
• Relationship Management – owns the client relationships as per the defined relationship strategy for the client
• Proactively Identifies Client Development Opportunities – flags specific client cross sell and upsell opportunities
• Commercial and service ownership of client relationship – drives seamless delivery and profitability of account
• Team Management – manages and motivates team around the clients objectives and culture

What You Can Expect From Interactive Avenues

Interactive Avenue’s vision is to make advertising more insightful to the brands. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring, and insightful. As an Interactive Avenues employee, we promise you a workplace that invests in your career, cares for you, and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.

Media: Associate Director / Director

As the Associate Director / Director of Media, you will be a key member of the Media Planning & Buying team in the region. Your primary responsibility is to provide expert guidance and subject matter expertise to the team. You will ensure a sound media strategy, optimal budget utilization based on campaign objectives and available inventory, and drive ongoing cross-channel optimizations. Additionally, you will play an integral role in the new business team, leading pitch presentations. This role requires a strong working knowledge of the Indian media landscape and available media research. You will manage a budget of 60-80Cr and lead a team of 2-3 individuals.

Key Responsibilities

Act as a subject matter expert in specific areas of media strategy and planning, leading related initiatives and integrating them throughout the agency.

Oversee all deliverables produced by your team, either directly or through delegation.

Own the development of quality standards for planning deliverables, such as media recommendation templates and post-campaign analyses.

Collaborate with other team leads, particularly Analytics and Strategy, to develop best practices.

Lead 1-2 non-client specific projects per quarter to enhance capabilities, improve work quality, or increase efficiency/optimization.

Manage the team member responsible for the quality of media planning milestone meetings, strategic presentations, tactical presentations, and post-campaign analyses.

Serve as the point of escalation for team issues and provide guidance for process and workflow enhancements, capability growth, improved work quality, efficiency, and satisfaction.

Participate in new business pitches, working with the leadership team to develop plans and presentations.

Build and maintain strong relationships with senior client stakeholders.

Take a proactive approach to capacity and resource management.

Team Leadership & Development

Foster a culture of teamwork, collaboration, and intellectual curiosity.

Motivate, lead, and manage internal teams to drive programs that meet clients' performance and business objectives.

Promote the adoption of account management best practices through leading by example, positive reinforcement, and corrective actions.

Assist in interviewing, hiring, training, mentoring, developing, and evaluating team members.

Provide training to direct reports and other team members.

Identify opportunities for process and product optimization and suggest improvements.

Skills

Ability to forecast expected outcomes of brand and ROI campaigns and manage spend accordingly.

Proven expertise with relevant platform tools such as DoubleClick Bid Manager, Google Adwords tools, Facebook tools, and media research tools like Comscore, GWI, TGI, etc.

Strong written and verbal communication skills.

Excellent organizational skills, attention to detail, and ability to multitask.

Exceptional client relationship and management skills.

Proven problem-solving skills and ability to think creatively.

Detail-oriented, responsive, and deadline-driven with strong quantitative reasoning skills.

Provide timely and actionable feedback to the team to support their development and improvement.

Qualifications

Education:

Master/Bachelor’s Degree

• Develop and implement comprehensive digital media strategies for clients.
• Identify target audiences and tailor media plans accordingly.
• Manage and optimize paid media campaigns across platforms like Google Ads, social media, etc.
• Oversee SEO strategies to improve organic search rankings.
• Develop and execute content marketing initiatives.
• Analyze campaign performance data and provide actionable insights for improvement.
• Conduct market research and competitive analysis.
• Collaborate with creative and content teams to ensure cohesive campaign messaging.
• Prepare and present campaign reports and strategy recommendations to clients.
• Stay current with digital marketing trends, tools, and best practices.

• Bachelor's degree in Marketing, Communications, Advertising, or a related field.
• Minimum of 4 years of experience in digital media strategy and planning.
• Proven experience managing paid search (PPC), social media advertising, and programmatic campaigns.
• Strong understanding of SEO principles and content marketing.
• Proficiency in analytics tools such as Google Analytics, Adobe Analytics, etc.
• Excellent analytical, problem-solving, and strategic thinking skills.
• Strong communication, presentation, and interpersonal skills.
• Experience working in a hybrid or agency environment is beneficial.
• Ability to manage multiple projects and meet deadlines.

• Develop and implement comprehensive digital media strategies across various platforms including social media, search engines, email, and display advertising.
• Create engaging and high-quality content tailored to specific target audiences and platforms.
• Manage social media presence, fostering community engagement and responding to inquiries.
• Plan and execute paid advertising campaigns (e.g., Google Ads, Facebook Ads), optimizing for performance and ROI.
• Monitor digital trends, audience behavior, and competitor activities to identify new opportunities.
• Analyze campaign performance using web analytics tools (e.g., Google Analytics) and provide actionable insights and reports.
• Collaborate with internal teams (design, content, marketing) and external agencies to ensure integrated campaign execution.
• Develop and maintain a consistent brand voice and messaging across all digital channels.
• Manage digital media budgets effectively.
• Stay abreast of the latest digital marketing technologies and best practices.

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 5 years of experience in digital media, social media marketing, or PR, with a focus on strategy and campaign management.
• Proven experience in managing digital marketing campaigns for clients or organizations, ideally in a remote setting.
• Excellent understanding of SEO, SEM, content marketing, social media platforms, and email marketing.
• Proficiency in digital analytics tools (e.g., Google Analytics) and advertising platforms.
• Strong creative writing and content creation skills.
• Exceptional communication and interpersonal skills, adept at virtual collaboration.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote work environment.
• Strategic thinker with strong analytical and problem-solving capabilities.
• Experience with graphic design tools or video editing is a plus.

• Conceptualize and develop engaging digital content strategies aligned with brand objectives.
• Plan, shoot, edit, and produce high-quality video content for various platforms.
• Create visually appealing graphics, animations, and motion graphics.
• Record and edit audio content, including podcasts and voiceovers.
• Manage the entire production workflow from pre-production to final delivery.
• Collaborate with marketing, design, and content teams to ensure cohesive messaging.
• Optimize content for different digital channels, including social media, websites, and streaming services.
• Stay current with emerging digital media trends, technologies, and best practices.
• Manage multiple projects simultaneously, adhering to deadlines and budget constraints.
• Maintain and organize digital assets and project files.

• Bachelor's degree in Film Production, Digital Media, Communications, or a related field, or equivalent professional experience.
• Proven experience as a Digital Media Producer or in a similar creative role, with a strong portfolio.
• Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro), motion graphics software (e.g., Adobe After Effects), and graphic design tools (e.g., Adobe Photoshop, Illustrator).
• Experience with audio editing software (e.g., Audacity, Adobe Audition).
• Strong understanding of visual storytelling, cinematography, and sound design.
• Excellent project management and organizational skills.
• Ability to work independently, manage time effectively, and meet project milestones in a remote setting.
• Strong communication and collaboration skills.
• Knowledge of various digital platforms and their content requirements.