16,650 Digital Marketing Manager jobs in India

Job Title: Social Media Marketing Manager

Department: Marketing & Communications

Location: Charni Road, Mumbai

Reporting To: Head Branding & Digital Marketing / Chief Marketing Officer

Experience: 58 years in social media marketing, preferably in healthcare, hospitality, FMCG, or service industries

Role Objective:

To build, manage, and grow the hospitals social media presence across platforms by driving brand awareness, patient engagement, and reputation management. The role requires expertise in social strategy, content planning, influencer collaboration, crisis communication, and campaign execution tailored for the healthcare sector.

Key Responsibilities:

Social Media Strategy & Planning

• Develop and implement a comprehensive social media strategy aligned with the hospitals brand positioning and communication goals.
• Identify platform-specific opportunities (Instagram, Facebook, YouTube, LinkedIn, X/Twitter, WhatsApp, etc.) for patient engagement, awareness campaigns, and live events.

Content Creation & Management

• Collaborate with content writers, designers, doctors, and videographers to create engaging, accurate, and brand-aligned content (posts, videos, reels, infographics, etc.).
• Plan and maintain an editorial calendar with a mix of medical education, doctor stories, patient testimonials, awareness days, behind-the-scenes, CSR, and real-time health news.

Community Engagement & Online Reputation

• Actively monitor and respond to comments, DMs, and queries on social channels in collaboration with the patient care or CRM team.
• Manage online reputation and flag/respond to reviews or negative mentions in a timely and professional manner.
• Drive online patient advocacy through testimonials and success stories.

Campaigns & Collaborations

• Execute platform-specific paid and organic campaigns to support hospital departments, events, screenings, and wellness programs.
• Engage with medical influencers, doctors, and health bloggers for collaborations.
• Partner with internal departments (e.g., Oncology, Cardiology, Mother & Child) to develop targeted outreach campaigns.

Analytics & Reporting

• Track and report social media KPIs (engagement rate, follower growth, reach, sentiment analysis, etc.).
• Leverage platform analytics tools and social listening tools to refine strategy and identify content trends.
• Conduct periodic benchmarking with peer hospitals and healthcare influencers.

Compliance & Accuracy

• Ensure that all social content is medically accurate, approved by relevant internal stakeholders, and compliant with legal and ethical norms in healthcare communication.
• Coordinate with the legal and medical ethics team for approvals as needed.

Key Skills & Competencies:

• Strong command of all major social media platforms and content formats (short-form video, reels, carousels, stories, lives, etc.)
• Exceptional storytelling skills with a focus on emotional and ethical healthcare communication
• Ability to work closely with clinicians and medical staff and translate complex topics into engaging digital content
• Creative, agile, and up to date with digital/social trends
• Strong writing and copy-editing skills in English (and regional languages, if relevant)
• Familiarity with tools like Canva, Hootsuite, Buffer, Meta Business Suite, etc.

Preferred Qualifications:

• Bachelors or Masters degree in Marketing, Mass Communication, Digital Media, or a related field
• Healthcare experience preferred but not mandatory
• Certification in social media marketing or digital branding will be a plus

Job Title: Social Media Marketing Manager

Department: Marketing & Communications

Location: Charni Road, Mumbai

Reporting To: Head Branding & Digital Marketing / Chief Marketing Officer

Experience: 58 years in social media marketing, preferably in healthcare, hospitality, FMCG, or service industries

Role Objective:

To build, manage, and grow the hospitals social media presence across platforms by driving brand awareness, patient engagement, and reputation management. The role requires expertise in social strategy, content planning, influencer collaboration, crisis communication, and campaign execution tailored for the healthcare sector.

Key Responsibilities:

Social Media Strategy & Planning

• Develop and implement a comprehensive social media strategy aligned with the hospitals brand positioning and communication goals.
• Identify platform-specific opportunities (Instagram, Facebook, YouTube, LinkedIn, X/Twitter, WhatsApp, etc.) for patient engagement, awareness campaigns, and live events.

Content Creation & Management

• Collaborate with content writers, designers, doctors, and videographers to create engaging, accurate, and brand-aligned content (posts, videos, reels, infographics, etc.).
• Plan and maintain an editorial calendar with a mix of medical education, doctor stories, patient testimonials, awareness days, behind-the-scenes, CSR, and real-time health news.

Community Engagement & Online Reputation

• Actively monitor and respond to comments, DMs, and queries on social channels in collaboration with the patient care or CRM team.
• Manage online reputation and flag/respond to reviews or negative mentions in a timely and professional manner.
• Drive online patient advocacy through testimonials and success stories.

Campaigns & Collaborations

• Execute platform-specific paid and organic campaigns to support hospital departments, events, screenings, and wellness programs.
• Engage with medical influencers, doctors, and health bloggers for collaborations.
• Partner with internal departments (e.g., Oncology, Cardiology, Mother & Child) to develop targeted outreach campaigns.

Analytics & Reporting

• Track and report social media KPIs (engagement rate, follower growth, reach, sentiment analysis, etc.).
• Leverage platform analytics tools and social listening tools to refine strategy and identify content trends.
• Conduct periodic benchmarking with peer hospitals and healthcare influencers.

Compliance & Accuracy

• Ensure that all social content is medically accurate, approved by relevant internal stakeholders, and compliant with legal and ethical norms in healthcare communication.
• Coordinate with the legal and medical ethics team for approvals as needed.

Key Skills & Competencies:

• Strong command of all major social media platforms and content formats (short-form video, reels, carousels, stories, lives, etc.)
• Exceptional storytelling skills with a focus on emotional and ethical healthcare communication
• Ability to work closely with clinicians and medical staff and translate complex topics into engaging digital content
• Creative, agile, and up to date with digital/social trends
• Strong writing and copy-editing skills in English (and regional languages, if relevant)
• Familiarity with tools like Canva, Hootsuite, Buffer, Meta Business Suite, etc.

Preferred Qualifications:

• Bachelors or Masters degree in Marketing, Mass Communication, Digital Media, or a related field
• Healthcare experience preferred but not mandatory
• Certification in social media marketing or digital branding will be a plus

• Develop and implement innovative social media strategies across various platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok) to achieve marketing goals.
• Create, curate, and manage engaging and high-quality content (text, image, video) that aligns with brand voice and objectives.
• Manage the social media content calendar, ensuring a consistent and timely flow of posts.
• Monitor social media trends, tools, and applications, and apply that knowledge to increase the effectiveness of social media campaigns.
• Engage with the online community, respond to comments and messages, and foster positive brand sentiment.
• Collaborate with design and content teams to produce visually appealing and impactful digital assets.
• Analyze social media performance metrics, generate reports, and provide actionable insights for optimization.
• Identify and engage with influencers and brand advocates to expand reach and credibility.
• Stay up-to-date with the latest best practices in social media marketing and digital content creation.
• Manage social media advertising campaigns, including budget allocation and performance tracking.

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 4 years of experience in digital marketing, with a strong focus on social media management and content creation.
• Demonstrated success in developing and executing social media strategies that have driven measurable results.
• Excellent written and verbal communication skills, with a flair for creative storytelling.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
• Strong understanding of SEO principles and content optimization.
• Creative mindset with an eye for design and visual aesthetics.
• Ability to work independently, manage time effectively, and meet deadlines in a remote setting.
• Experience with paid social media advertising is a plus.

Job Title: Digital Marketing Manager

Salary: INR 5 LPA - 9 LPA

Key Responsibilities:

● Develop, execute, and optimize performance marketing campaigns across Meta

(Facebook, Instagram), LinkedIn, YouTube, and Google Ads.

● Manage and improve SEO strategies, ensuring high rankings and visibility through

both on-page and off-page optimization.

● Conduct keyword research, competitor analysis, and performance tracking using

tools such as Google Analytics, Google Tag Manager (GTM), Google Search

Console (GSC), and SEMrush.

● Implement effective link-building strategies and oversee blog posting activities to

strengthen organic reach.

● Monitor, measure, and report on campaign performance with actionable insights for

continuous improvement.

● Manage website updates and content on WordPress, ensuring smooth functionality.

● Handle pixel tracking and updation across platforms for accurate conversion

tracking and reporting.

● Collaborate with cross-functional teams to ensure marketing efforts align with overall

business objectives.

Key Skills & Qualifications:

● Expert-level knowledge and hands-on experience in Performance Marketing across

Meta, Google Ads, LinkedIn, and YouTube.

● Strong understanding of SEO best practices and tools (Google Analytics, GTM,

GSC, SEMrush).

● Proven expertise in link-building and content/blog posting strategies.

● Basic knowledge of WordPress website management and pixel integration.

● Analytical mindset with the ability to interpret campaign data and optimize ROI.

● Strong communication and project management skills.

● Minimum of 3–5 years of relevant experience in digital marketing.

Location: Gwalior

Reports To: Head of Marketing

Employment Type: Full-time

Role Overview:

The Performance Marketing Manager will develop, execute, and optimize paid media campaigns to drive customer acquisition and revenue growth. This role involves managing digital channels like Google Ads, Facebook Ads, and programmatic advertising, while continuously analyzing and refining campaign performance to maximize ROI.

Key Responsibilities:

• Plan and manage PPC, paid social, display, and affiliate campaigns.
• Analyze KPIs (CPA, ROAS, CTR) to optimize campaign performance.
• Manage budgets and provide insights through regular reports.
• Collaborate with cross-functional teams to ensure campaign success.
• Conduct A/B tests to refine creatives and ad strategies.

Qualifications:

• 3-5 years of performance marketing experience.
• Strong proficiency in Google Analytics, Google Ads, and Ads Manager.
• Proven track record of optimizing digital ad performance.
• Excellent analytical and project management skills.

Why Join Us:

• Competitive salary and benefits
• Growth opportunities in a dynamic environment

Job Title: Digital Marketing & IT Support Specialist

Location: Noida Extension

Salary: 77-8 LPA

About the Role:

We are looking for a versatile professional who can manage our digital marketing campaigns and also provide basic IT support for our team. This is a unique opportunity for someone who is both creative and technically skilled, and who enjoys contributing to multiple areas of business growth.

Key Responsibilities:

Digital Marketing:

• Plan, execute, and manage paid campaigns across Facebook, Google, YouTube, and other ad platforms.
• Monitor and optimize campaigns for performance, ROl, and lead generation.
• Work with content and design teams to create engaging ad creatives.
• Track and report campaign performance using analytics tools.
• Stay updated on trends, tools, and best practices in performance marketing.

IT Support:

• Provide basic software and hardware support to internal team members.
• Troubleshoot and resolve desktop, network, and connectivity issues.
• Coordinate with external vendors when needed for technical issues.
• Maintain smooth day-to-day IT operations to ensure business continuity.

Key Requirements:

• Proven experience running Facebook Ads, Google Ads, and YouTube campaigns.
• Strong knowledge of analytics, A/B testing, and data-driven marketing.
• Basic IT knowledge: troubleshooting systems, software, and hardware issues.
• Excellent problem-solving and multitasking skills.
• Strong communication skills and ability to collaborate with cross-functional teams.

Why Join Us:

• A unique opportunity to work in both marketing and IT support roles.
• Exposure to diverse responsibilities and accelerated learning.
• Supportive work culture with a focus on growth and innovation.

• Plan and execute digital marketing campaigns
• Monitor and analyze effectiveness of marketing content
• Develop and manage website content
• Find and target audiences
  
  

• 1+ year of marketing experience
• Content creation skills
• Excellent communication and organizational skills

·Social Media & Agency Management – Work closely with creative and media agencies, brief them effectively, ensure timely execution of campaigns, and maintain consistency of brand voice across all platforms.

Campaign Planning & Delivery – Conceptualize and oversee digital campaigns end-to-end, from ideation to launch, ensuring performance-driven outcomes on Meta and other key platforms.

Online Reputation Management – Monitor reviews, ratings, and customer conversations across channels. Respond promptly with the right brand tone and implement proactive measures to build positive brand perception.

·Performance Tracking & Analytics – Use tools like Meta Business Manager, Google Analytics, and other dashboards to track campaign results, generate reports, and present insights for decision-making.

·Content & Brand Alignment – Work with internal teams to ensure all digital activities align with the brand’s positioning, marketing calendar, and offline activations.

Innovation & Trends – Stay updated on digital trends, competitor activities, and emerging platforms to suggest fresh approaches that keep the brand ahead.