7 E Commerce Performance Marketing Specialist jobs in Placements24

• Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads, and other relevant platforms.
• Monitor campaign performance, analyze data, and identify trends to improve ROI and achieve KPIs.
• Conduct keyword research, audience segmentation, and competitive analysis to inform campaign strategies.
• Develop and manage ad creatives, including ad copy, images, and videos, ensuring they are compelling and aligned with brand guidelines.
• Manage bidding strategies and budgets effectively to maximize campaign performance and efficiency.
• Collaborate with the content and design teams to ensure landing pages and creative assets are optimized for conversion.
• Track and report on campaign performance, providing regular insights and recommendations to the marketing team.
• Stay up-to-date with the latest trends, technologies, and best practices in performance marketing and e-commerce advertising.
• Assist in the development of overall e-commerce marketing strategies.
• Manage retargeting campaigns to re-engage past visitors and customers.

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 2-4 years of experience in e-commerce performance marketing or digital advertising.
• Hands-on experience managing campaigns on Google Ads and Meta Ads platforms.
• Strong understanding of SEM, PPC, and social media advertising principles.
• Proficiency in Google Analytics and other web analytics tools.
• Excellent analytical and problem-solving skills, with a keen eye for detail.
• Ability to interpret data and translate it into actionable insights.
• Strong written and verbal communication skills.
• Experience with bid management tools and ad optimization techniques is a plus.
• Familiarity with A/B testing and conversion rate optimization (CRO).
• Knowledge of the Indian e-commerce market is beneficial.

• Competitive salary based on experience and performance.
• Performance-based bonuses and incentives.
• Comprehensive health insurance.
• Paid time off and company holidays.
• Opportunities for professional growth and training in digital marketing.
• Employee discounts on products.
• A supportive and collaborative team environment in Pune .
• Flexible working options with a hybrid model.
• Access to industry-leading marketing tools.
• Retirement savings plan contributions.

• Plan, execute, and manage paid advertising campaigns across various digital channels including Google Ads, Bing Ads, Facebook Ads, Instagram Ads, and other social media platforms.
• Continuously monitor campaign performance, analyze data, and implement optimizations to improve key metrics such as click-through rate (CTR), conversion rate, and ROAS.
• Conduct keyword research, audience segmentation, and targeting to ensure campaigns reach the most relevant potential customers.
• Develop compelling ad copy and creatives in collaboration with the content and design teams.
• Manage and allocate advertising budgets effectively across different campaigns and platforms.
• Stay informed about the latest trends and best practices in performance marketing and e-commerce advertising.
• Collaborate with the broader marketing team to ensure seamless integration of performance marketing efforts with other marketing initiatives.
• Generate regular performance reports and present insights and recommendations to stakeholders.
• Perform competitor analysis to identify market trends and opportunities.
• Manage and optimize landing pages for improved conversion rates.

• Bachelor's degree in Marketing, Business, Economics, or a related field.
• Minimum of 3-5 years of experience in performance marketing, specifically within the e-commerce sector.
• Proven track record of managing successful paid advertising campaigns with significant budgets.
• Expertise in Google Ads, Facebook Ads Manager, and other major advertising platforms.
• Strong analytical skills with proficiency in Google Analytics or similar web analytics tools.
• Experience with A/B testing of ad copy, creatives, and landing pages.
• Excellent understanding of e-commerce KPIs and conversion funnels.
• Strong project management and organizational skills.
• Ability to work collaboratively in a team environment.
• Excellent communication and presentation skills.

• Develop, implement, and manage paid advertising campaigns across Google Ads, social media platforms (Facebook, Instagram, LinkedIn, etc.), and other relevant channels.
• Monitor campaign performance daily, optimizing bids, budgets, targeting, and ad creatives to achieve or exceed KPIs such as ROAS, CPA, and conversion rates.
• Conduct in-depth keyword research, audience segmentation, and competitive analysis to identify new growth opportunities.
• Manage campaign budgets meticulously, ensuring optimal allocation of resources to maximize ROI.
• Collaborate with content and creative teams to develop compelling ad copy, visuals, and landing pages.
• Analyze campaign data and provide regular performance reports, insights, and actionable recommendations to stakeholders.
• Stay abreast of the latest trends, technologies, and best practices in performance marketing and e-commerce advertising.
• Conduct A/B testing on various campaign elements (ad copy, targeting, landing pages) to continuously improve performance.
• Work closely with the e-commerce team to ensure a seamless customer journey from ad click to conversion.
• Assist in the development of overall digital marketing strategies and forecasting.

• Bachelor's degree in Marketing, Business, Economics, Statistics, or a related field.
• Minimum of 3 years of hands-on experience in performance marketing, specifically within the e-commerce sector.
• Proven track record of successfully managing and optimizing paid advertising campaigns on platforms like Google Ads and social media.
• Strong analytical skills with the ability to interpret complex data, derive insights, and make data-driven decisions.
• Proficiency in using analytics tools such as Google Analytics, Google Tag Manager, and platform-specific ad managers.
• Excellent understanding of key performance metrics (ROAS, CPA, CTR, Conversion Rate) and their impact on business goals.
• Experience with A/B testing and landing page optimization techniques.
• Strong communication and collaboration skills, with the ability to work effectively in a team.
• Familiarity with SEO principles is a plus.
• Detail-oriented with strong organizational and time management skills.

• Competitive salary package based on experience and qualifications.
• Comprehensive health, dental, and vision insurance benefits.
• Hybrid work arrangement offering flexibility and work-life balance.
• Opportunity to work with a leading e-commerce company in **Hyderabad**.
• Access to industry-leading marketing tools and technologies.
• Professional development and training opportunities.
• Generous paid time off and holiday schedule.
• A collaborative and supportive team environment.
• Employee discounts on client products.
• Potential for career advancement within the organization.

• Develop and execute data-driven paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and other relevant channels.
• Monitor campaign performance daily, optimizing bids, budgets, targeting, and creative assets to maximize conversions and ROI.
• Conduct keyword research, audience segmentation, and competitor analysis to identify new opportunities and improve campaign effectiveness.
• Analyze campaign data to identify trends, insights, and areas for improvement, providing regular performance reports to stakeholders.
• Collaborate with the content and creative teams to develop compelling ad copy and visual assets that resonate with target audiences.
• Manage and allocate advertising budgets effectively to achieve defined performance goals.
• Stay updated with the latest trends, tools, and best practices in performance marketing and e-commerce.
• Assist in A/B testing of ad creatives, landing pages, and targeting strategies to continuously optimize performance.
• Work closely with the broader marketing team to ensure integrated campaign planning and execution.

• Proven experience in performance marketing, specifically within an e-commerce context.
• Hands-on experience managing paid advertising campaigns on Google Ads, Facebook Ads, and Instagram Ads.
• Strong understanding of key performance marketing metrics (CPA, ROAS, CTR, CPC, Conversion Rate).
• Proficiency in using analytics tools such as Google Analytics to track and analyze campaign data.
• Excellent analytical and problem-solving skills with a data-driven mindset.
• Ability to manage multiple campaigns and priorities effectively in a fast-paced environment.
• Strong communication and collaboration skills to work effectively with internal teams.
• Bachelor's degree in Marketing, Business, Economics, or a related field.
• Familiarity with A/B testing methodologies and tools.
• Comfortable working in a hybrid model, with a willingness to come into the Gurugram office as needed.

• Competitive salary and performance-based bonuses.
• Comprehensive health insurance and wellness programs.
• Opportunities for continuous learning and professional development.
• Hybrid work model offering a blend of remote and in-office work.
• Be part of a growing and dynamic e-commerce company.
• Access to the latest marketing tools and technologies.

• Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads, and other relevant platforms.
• Manage and grow search engine marketing (SEM) initiatives, including keyword research, bid management, and ad copy creation.
• Develop and implement strategies for social media advertising to drive targeted traffic and conversions.
• Monitor campaign performance, analyze data, and provide regular reports with actionable insights and recommendations for improvement.
• Conduct A/B testing on ad creatives, landing pages, and targeting parameters to improve campaign effectiveness.
• Collaborate with the content team to ensure ad messaging is aligned with website content and promotional offers.
• Manage the performance marketing budget efficiently, ensuring optimal allocation of spend across channels.
• Stay up-to-date with the latest trends and best practices in performance marketing and e-commerce advertising.
• Work closely with the broader marketing team to ensure integrated campaign execution.

• Bachelor's degree in Marketing, Statistics, Economics, or a related quantitative field.
• 2-4 years of hands-on experience in performance marketing, with a strong focus on e-commerce.
• Proven experience managing successful paid search (PPC) and paid social media campaigns.
• Proficiency with Google Ads, Meta Ads Manager, and other advertising platforms.
• Strong analytical skills and experience with data analysis tools like Google Analytics.
• Excellent understanding of key performance indicators (KPIs) such as CPA, ROAS, CTR, and conversion rates.
• Ability to translate data into actionable insights and strategic recommendations.
• Strong attention to detail and excellent organizational skills.
• Good communication and collaboration abilities.
• Experience with website analytics and conversion rate optimization (CRO) is a plus.

• Competitive salary and performance-related bonuses.
• Comprehensive health insurance.
• Opportunities for professional development and training.
• A collaborative and forward-thinking work environment.
• Exposure to cutting-edge marketing technologies.
• This role is **Hybrid**, requiring a balance of remote work and in-office presence at our Delhi, Delhi, IN location.

Our client, a rapidly expanding online retailer, is seeking a highly analytical and results-oriented E-commerce Performance Marketing Specialist to join their team in Thane, Maharashtra . This critical role will focus on driving profitable growth through data-driven strategies across various paid digital channels. The ideal candidate will have a deep understanding of paid search, paid social, and other performance marketing platforms, with a proven ability to optimize campaigns for maximum ROI. You will be responsible for managing ad budgets, conducting A/B tests, and analyzing campaign performance to uncover insights that inform future strategies. This is an excellent opportunity for a performance marketing expert to make a significant impact within a dynamic e-commerce environment. If you are passionate about leveraging data to achieve business objectives and thrive in a fast-paced setting, this position in Thane is an ideal fit. Join us to drive impactful marketing initiatives.

• Plan, execute, and optimize paid digital advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, etc., to drive qualified traffic and conversions.
• Manage and allocate advertising budgets effectively to achieve CPA and ROAS targets.
• Conduct thorough A/B testing on ad creatives, landing pages, and targeting strategies to improve campaign performance.
• Monitor key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS).
• Analyze campaign data and provide regular reports with actionable insights and recommendations for improvement.
• Stay up-to-date with the latest trends and best practices in performance marketing and e-commerce.
• Collaborate with the content and creative teams to develop compelling ad copy and visuals.
• Identify new opportunities for growth and expansion within paid advertising channels.
• Manage retargeting and remarketing campaigns to re-engage potential customers.
• Ensure compliance with platform advertising policies and guidelines.

• Bachelor's degree in Marketing, Business Administration, Economics, or a related quantitative field.
• Minimum of 3-5 years of hands-on experience in performance marketing, specifically within the e-commerce sector.
• Proven expertise in managing paid search (SEM) and paid social media advertising campaigns.
• Proficiency with advertising platforms like Google Ads, Facebook Ads Manager, and others.
• Strong analytical skills with the ability to interpret complex data sets and derive actionable insights using tools like Google Analytics.
• Experience with A/B testing and conversion rate optimization (CRO) techniques.
• Excellent understanding of e-commerce funnels and customer journey mapping.
• Strong project management and organizational skills.
• Ability to work collaboratively in a team environment.
• Experience in the Thane, Maharashtra market is a plus.

Our client offers a competitive salary package, along with performance-based incentives designed to reward success. Comprehensive health, dental, and vision insurance are provided. Employees are eligible for retirement savings plans and generous paid time off. Opportunities for professional growth and development are available, including access to industry training and conferences. The work environment in Thane, Maharashtra is dynamic and collaborative, fostering innovation and teamwork. This role provides a fantastic opportunity to directly influence the growth of a leading e-commerce business and develop your expertise in performance marketing.