9 jobs in Kapiva

Role Overview

We’re looking for a copywriter who can think in ads, not just words. Someone comfortable writing in English and Hinglish, creating scroll-stopping scripts as well as sharp static ad copies for performance marketing.

This role sits close to the creative process, so beyond writing, you should understand how content is edited and packaged for social media ads.

Responsibilities

• Write short-form scripts for influencer-led performance ads (Meta, Instagram, Reels).
• Create static ad copies, hooks, and captions for performance marketing.
• Write naturally in English and Hinglish, depending on the audience and creator.
• Work closely with editors by suggesting edit styles, pacing, and visual references for videos.
• Turn product insights into clear, engaging ad concepts that drive conversions.
• Collaborate with creative and performance teams to iterate based on ad performance.

Requirements

• 2–3 years of copywriting experience in digital or performance marketing.
• Strong command over English and Hinglish writing.
• Experience writing influencer scripts and performance ad creatives.
• Basic understanding of video editing styles, references, and creative direction to coordinate with editors.

Bonus

Experience working on men’s health, supplements, fitness, or wellness brands.

Role Overview

We are looking for an experienced AEO/SEO Specialist who can own and scale Kapiva’s organic

search presence across traditional search engines and emerging AI-driven discovery platforms. This

role blends classical SEO expertise with the newer discipline of Answer Engine Optimization (AEO)

— ensuring Kapiva’s products and content surface prominently in AI-generated answers, featured

snippets, voice search results, and conversational AI platforms.

You will work cross-functionally with content, product, performance marketing, and engineering

teams to drive organic growth for kapiva.in. You will also be responsible for managing and

coordinating with external SEO/digital agencies to ensure aligned execution and quality output.

Key Responsibilities

SEO Strategy & Execution

• Develop and execute end-to-end SEO strategy covering on-page, off-page, and technical SEO for kapiva.in and key landing pages

• Conduct keyword research, competitor analysis, and content gap analysis to identify high- intent organic opportunities in the health, wellness, and Ayurveda space

• Own technical SEO audits — crawlability, site speed (Core Web Vitals), schema markup, internal linking architecture, and indexation health

• Drive link-building and digital PR initiatives to strengthen domain authority

• Monitor and report on organic traffic, keyword rankings, CTR, and conversion metrics using Google Search Console, GA4, SEMrush/Ahrefs

Answer Engine Optimization (AEO)

• Optimise content and site structure for AI-driven discovery platforms (Google SGE/AI Overviews, ChatGPT, Perplexity, Bing Copilot)

• Implement and refine structured data (FAQ, HowTo, Product, Review schema) to maximise featured snippet and rich result eligibility

• Build a knowledge-first content strategy — ensuring Kapiva’s brand and products are referenced in AI-generated health and wellness answers

• Track brand visibility across AI answer engines and develop attribution frameworks for AEO- driven traffic

• Stay ahead of Generative Engine Optimization (GEO) trends and adapt strategies as search behaviour evolves

Content & Organic Growth

• Collaborate with the content team to create SEO-optimised blog posts, category pages, product descriptions, and educational content around Ayurveda

• Identify and execute topical authority strategies to position Kapiva as a trusted source in the wellness and Ayurveda space

Agency Management

• Manage and coordinate with external SEO/digital agencies on deliverables, timelines, and performance targets

• Define clear briefs, review agency output for quality, and ensure alignment with Kapiva’s brand and SEO strategy

• Hold agencies accountable through regular reviews, performance tracking, and course corrections as needed

Analytics & Reporting

• Build dashboards and deliver weekly/monthly reports on organic growth, search visibility, and AEO performance

• Run A/B tests on meta titles, descriptions, and content formats to continuously improve organic CTR and engagement

• Present insights and recommendations to leadership with clear business impact framing

Must-Have Qualifications

• 4+ years of hands-on SEO experience, preferably with a D2C, e-commerce, or FMCG brand

• Proven track record of growing organic traffic and improving search rankings at scale

• Strong command of SEO tools: Google Search Console, GA4, SEMrush or Ahrefs, Screaming Frog

• Solid understanding of technical SEO — site architecture, JavaScript rendering, Core Web Vitals, structured data

• Working knowledge of AEO principles — structured data, entity-based content, AI-friendly formatting

• Experience with content strategy, keyword clustering, and editorial SEO

• Prior experience managing or coordinating with external agencies

• Strong analytical skills with the ability to translate data into actionable growth plans

About Kapiva

Kapiva is a modern ayurvedic nutrition brand focused on bringing selectively sourced, natural foods to Indian consumers. We help bring the wisdom of India’s ancient food traditions to modern-day consumers, blending ancient science with modern convenience — offering functional foods, and digital wellness experiences to help consumers achieve health outcomes.

Kapiva's high-quality portfolio offers products across various therapy areas including diabetes, cholesterol, digestion, weight management, skin & hair, & much more. Our products are top performers on online marketplaces (Amazon, Flipkart, Big Basket, Nykaa, etc), we're growing our offline presence in a big way (Reliance, Nature’s Basket, Noble Plus etc.) & are funded by India’s best Consumer VC Funds – Orbimed Fireside Ventures, Vertex Ventures, Sharp Ventures, 3One4 Capital & Jetty Ventures.

About the Role

A hands-on brand media planning and execution role. You'll own media planning and campaign execution across Google YouTube, DemandGen, OTT, and Meta — while managing content partnerships and media deals. You'll work closely with brand, creative, and agency teams to take briefs from planning to live.

What You'll Be Doing

• Plan and execute brand campaigns across Google YouTube, DemandGen, and DV360 — covering audience planning, optimised for reach & frequency
• Run Meta brand awareness campaigns via Meta Business Suite, including Brand Lift study coordination
• Manage OTT media buys and brand integrations on platforms like JioHotstar, Amazon Prime Video, SonyLIV & Zee5
• Handle content partnerships, influencer deals, and affiliate campaigns end-to-end
• Plan and execute revenue-barter arrangements (affiliates and partnerships) with network partners and apps

What We're Looking For

• 2–4 years in brand media planning, media buying, or worked in a media agency — focused on branding campaigns
• Hands-on with at least 2–3 of the tools listed below
• Experience managing affiliate or influencer partnerships end-to-end
• Strong internal and stakeholder management — comfortable working across brand, agency, and vendor teams simultaneously
• Added advantage: Prior experience in print and TV media planning and execution
• Bonus: Background in D2C, FMCG, or health and wellness brands

Tool Knowledge

Google Ads Manager · DV360 · Google Campaign Manager 360 (CM360) · Meta Business Suite · Comscore · SimilarWeb · Excel / Google Sheets · PowerPoint

Why Join

You'll get real hands-on exposure to building a fast-growing Ayurvedic D2C brand — understanding how brand media decisions translate into consumer perception and business impact. It's a great learning ground for anyone looking to deepen their D2C brand-building experience, with direct access to senior marketing leadership and real ownership from day one.

Role Overview

We’re looking for a copywriter who can think in ads, not just words. Someone comfortable writing in English and Hinglish, creating scroll-stopping scripts as well as sharp static ad copies for performance marketing.

This role sits close to the creative process, so beyond writing, you should understand how content is edited and packaged for social media ads.

Responsibilities

• Write short-form scripts for influencer-led performance ads (Meta, Instagram, Reels).
• Create static ad copies, hooks, and captions for performance marketing.
• Write naturally in English and Hinglish, depending on the audience and creator.
• Work closely with editors by suggesting edit styles, pacing, and visual references for videos.
• Turn product insights into clear, engaging ad concepts that drive conversions.
• Collaborate with creative and performance teams to iterate based on ad performance.

Requirements

• 2–3 years of copywriting experience in digital or performance marketing.\
• Strong command over English and Hinglish writing.
• Experience writing influencer scripts and performance ad creatives.
• Basic understanding of video editing styles, references, and creative direction to coordinate with editors.

Bonus

Experience working on men’s health, supplements, fitness, or wellness brands.

Role Overview

We are looking for an experienced AEO/SEO Specialist who can own and scale Kapiva’s organic

search presence across traditional search engines and emerging AI-driven discovery platforms. This

role blends classical SEO expertise with the newer discipline of Answer Engine Optimization (AEO)

— ensuring Kapiva’s products and content surface prominently in AI-generated answers, featured

snippets, voice search results, and conversational AI platforms.

You will work cross-functionally with content, product, performance marketing, and engineering

teams to drive organic growth for kapiva.in. You will also be responsible for managing and

coordinating with external SEO/digital agencies to ensure aligned execution and quality output.

Key Responsibilities

SEO Strategy & Execution

• Develop and execute end-to-end SEO strategy covering on-page, off-page, and technical SEO for kapiva.in and key landing pages

• Conduct keyword research, competitor analysis, and content gap analysis to identify high- intent organic opportunities in the health, wellness, and Ayurveda space

• Own technical SEO audits — crawlability, site speed (Core Web Vitals), schema markup, internal linking architecture, and indexation health

• Drive link-building and digital PR initiatives to strengthen domain authority

• Monitor and report on organic traffic, keyword rankings, CTR, and conversion metrics using Google Search Console, GA4, SEMrush/Ahrefs

Answer Engine Optimization (AEO)

• Optimise content and site structure for AI-driven discovery platforms (Google SGE/AI Overviews, ChatGPT, Perplexity, Bing Copilot)

• Implement and refine structured data (FAQ, HowTo, Product, Review schema) to maximise featured snippet and rich result eligibility

• Build a knowledge-first content strategy — ensuring Kapiva’s brand and products are referenced in AI-generated health and wellness answers

• Track brand visibility across AI answer engines and develop attribution frameworks for AEO- driven traffic

• Stay ahead of Generative Engine Optimization (GEO) trends and adapt strategies as search behaviour evolves

Content & Organic Growth

• Collaborate with the content team to create SEO-optimised blog posts, category pages, product descriptions, and educational content around Ayurveda

• Identify and execute topical authority strategies to position Kapiva as a trusted source in the wellness and Ayurveda space

Agency Management

• Manage and coordinate with external SEO/digital agencies on deliverables, timelines, and performance targets

• Define clear briefs, review agency output for quality, and ensure alignment with Kapiva’s brand and SEO strategy

• Hold agencies accountable through regular reviews, performance tracking, and course corrections as needed

Analytics & Reporting

• Build dashboards and deliver weekly/monthly reports on organic growth, search visibility, and AEO performance

• Run A/B tests on meta titles, descriptions, and content formats to continuously improve organic CTR and engagement

• Present insights and recommendations to leadership with clear business impact framing

Must-Have Qualifications

• 4+ years of hands-on SEO experience, preferably with a D2C, e-commerce, or FMCG brand

• Proven track record of growing organic traffic and improving search rankings at scale

• Strong command of SEO tools: Google Search Console, GA4, SEMrush or Ahrefs, Screaming Frog

• Solid understanding of technical SEO — site architecture, JavaScript rendering, Core Web Vitals, structured data

• Working knowledge of AEO principles — structured data, entity-based content, AI-friendly formatting

• Experience with content strategy, keyword clustering, and editorial SEO

• Prior experience managing or coordinating with external agencies

• Strong analytical skills with the ability to translate data into actionable growth plans

About the Role

Lead end-to-end quality at our manufacturing site — from QMS setup to product release. You'll own Quality Assurance, Quality Control, Validation, Compliance, and Manufacturing Quality Oversight across a multi-shift operation.

Years of Experience:

12–18 Years Experience

Industry Background

NutraceuticalsAyurvedaFMCGFood & BeverageHerbal ProductsPharmaceuticals

What You'll Do

• Build and maintain a robust QMS — SOPs, Quality Manual, Specifications, Change Control, CAPA, Risk Management
• Drive GMP compliance across all shifts; ensure zero unauthorized process changes
• Manage QC lab operations — RM, PM, in-process, FG, and water testing
• Lead all validation activities: Equipment IQ/OQ/PQ, Process, Cleaning, Water System, Stability Studies
• Establish and monitor accelerated and real-time stability programs; support shelf-life justification
• Approve raw material vendors; conduct supplier audits; maintain the Approved Vendor List
• Lead complaint investigations, RCA, and CAPA across recurring quality issues
• Support and lead audits: FSSAI, GMP, ISO 22000, HACCP, customer, and internal
• Partner with R&D, Procurement, and Operations for tech transfer, validation batches, and scale-up
• Build team capability — manage QC Chemists and Quality Executives; run GMP training

What We're Looking For

• B.Pharm / M.Pharm / M.Sc. (Chemistry, Microbiology, Biotechnology, or Food Technology)
• 10–15 years in Quality in nutraceutical, ayurvedic, food, or pharma manufacturing
• Hands-on experience setting up or managing a manufacturing facility
• Strong command of validation, audit management, and quality systems
• Deep understanding of GMP, FSSAI, ISO 22000, and HACCP requirements

Key Metrics You'll Own

• Zero critical GMP violations · 100% batch documentation compliance
• 100% CAPA closure · Reduced batch rejections and market complaints
• 100% procurement from approved vendors · On-time batch release
• Full validation and stability program coverage

Why This Role

The Quality Manager is the custodian of product integrity at Kapiva. You'll set the benchmark for how we manufacture — building systems that scale with our growth and earn consumer trust at every step.