1,010 Content Marketing Manager jobs in India

Job Description

About Us:

At Innovapptive, we are bringing the industrial front-line worker, back-office and assets together. Our platform is the only patented and “Code-Free” connected worker platform for SAP and IBM Maximo and is disrupting and digitizing archaic, tedious, & labor intensive paper-based processes for maintenance, operations, & supply chain. The industrial front-line workers are empowered with a suite of highly reconfigurable mobile apps, while the back-office has real-time visibility into the front-line workforce with better planning, scheduling, adoption monitoring and actionable insights. Some of the world’s largest brands such as Newmont Mining, Dominion Nuclear, Hess, Shell, UNICEF, ConocoPhillips, Reckitt Benckiser are digitally transforming their back-office and front-line industrial worker experiences. We are saving companies millions of dollars by improving their asset uptime, productivity, safety, and talent challenges, while delivering jobs better, faster, cheaper and safer.

We are backed by Tiger Global Management, a Global Marquee Fund with over $30 Billion of Assets Under Management (AUM). Tiger Global Management has a reputation of investing and building some of the world's "Unicorn" brands such as Spotify, Netflix, Facebook, LinkedIn, Amazon, Peloton, Harry's, Ola, Flipkart, Freshworks and many more!

Recently we have announced our Series B funding led by Vista Equity Partners, a leading global technology investor, with participation from Tiger Global Management, our existing Series A investor. Vista invests in mission-critical software businesses that have a clear purpose and a demonstrated track record of success, such as Innovapptive.

Our mission is made possible by Innovapptive’s most important asset: our people. We come together through collaboration and ambition in a team-driven culture. Through the success of our product, we have seen monumental growth in our workforce, and we constantly look for exceptional talent to join us. At Innovapptive, you are challenged with dynamic tasks that drive your professional development and career growth. Join us on our journey to deliver an innovative connected worker experience and to empower 350 Million Industrial Front-Line Workers around the world with the ability to truly harness the power of connected worker experience by improving the working life of a front-line worker and the back-office employee.

The Role

Innovapptive has been growing rapidly as our Connected Worker Platform becomes the software of choice for industrial companies across the globe. We are now ready to double down and hit the accelerate button and increase our market penetration. We are looking for a Content Marketing Manager to join our expanding Demand Generation team. This role will report directly to the Sr. Director of Demand Generation and will work closely with other members of the Marketing team. The Content Marketing Manager will work collaboratively to manage and support all search engine optimization and social media activities. This role includes overseeing and supporting various Content Marketing initiatives aimed at enhancing rankings across major search networks with the ultimate goal of maximizing ROI.

This role is perfect for someone who has entrepreneurial drive and Content Marketing experience! You will directly contribute to the growth of Innovapptive.

How You Will Make an Impact:

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Develop a data-driven content strategy: Create a long-term and short-term content publishing calendar aligned with business goals and marketing campaigns, incorporating insights from the audit and competitor analysis.
• Conduct a comprehensive content audit: Analyze existing content for brand voice, relevance, and optimization.
• Identify content gaps & opportunities: Research competitors and industry trends to discover content gaps and relevant topics.
• Content creation & management: Write captivating product landing pages, comparison pages, blog posts, articles, white papers, case studies, ebooks, and other formats, and manage a team of freelancers/internal team writers, all ensuring adherence to brand voice and messaging guidelines.
• Monitor & optimize content performance: Track performance through online tools like Google Analytics, SEMRush, HubSpot Marketing. Ensure legal compliance (e.g., copyright and data protection). Stay updated on industry trends to generate new ideas and attract audiences.
• Cross-Team Collaboration: Build strong relationships with marketing, sales, and product teams. Align content with the needs of various teams and contribute to overall marketing strategy.
• Contribute to broader marketing strategy: Participate in brainstorming sessions, stay informed about B2B SaaS trends and competitor analysis, and track marketing KPIs, reporting on content performance to stakeholders
• Content Distribution: Develop a distribution plan to ensure content reaches the target audience through various channels. Leverage social media, email marketing, and other platforms for content promotion.
• Lead Generation: Create content that serves as lead magnets, attracting and nurturing leads throughout the buyer's journey. Collaborate with demand generation teams to align content with lead generation goals.
• Thought Leadership: Establish the brand and key individuals as thought leaders in the industry through insightful and valuable content. Develop documentation, tutorials, and webinars to enhance customer knowledge.

What You Bring to the Team:

Ideal Candidate

The ideal candidate is a highly energetic, passionate, and purpose-driven executive that wants to make a significant impact on the world. The ideal candidate will work in a fast-paced, dynamic, and data-driven organization and is obsessed with search engine optimization.

Qualifications

• 6-9 years of content marketing experience, preferably in B2B software/SaaS products and services or other relevant B2B industries. Leadership experience in a content marketing role is a plus.
• Proven track record of creating, optimizing, and repurposing content that supports the entire marketing and sales funnel, demonstrating a quantifiable impact on revenue (e.g., increased leads, improved conversion rates). Excellent storytelling and editing/proofreading skills are essential.
• Strong understanding of SEO best practices and experience with relevant content analytics tools (e.g., Google Analytics and SEMrush).
• Proficiency in a content management system (CMS) used by your company (e.g., WordPress, HubSpot).
• Ability to collaborate effectively with a remote team.
• Exceptional communication skills and the ability to work collaboratively across departments.
• Creative and strategic thinker, capable of developing innovative content marketing strategies.
• Strong leadership skills with experience managing and mentoring a team.

About Us:
Tophat HR is a boutique consulting firm- We are an expert in tailored and comprehensive human resources consulting & management services.

About Our Client :
Our client is a leading B2B technology company revolutionizing offline communication with an API-first platform for automated direct mail and address verification.
Permanent Work From Home Opportunity
Employment Type: Full-time
Experience Required: 4+ years
Time: 7:30 PM- 3:30 AM IST, Mon- Fri

About the Role:
Are you passionate about driving the success of an enterprise SaaS product by working collaboratively with Product, Marketing, Sales, and Customer Success teams?
Does crafting impactful go-to-market strategies and building a community of product loyalists excite you?

If yes, this is your opportunity to join a high-performing team and make a meaningful impact.

Key Responsibilities:

Develop content clusters that cover all relevant information and keywords.
Write both short-term and long-term SEO blogs within specified timeframes, enriching them with relevant keywords.
Adhere to our editorial guidelines, ensuring all content is free from grammatical errors and AI issues.
Stay updated with the latest industry trends in SEO and content marketing, applying this knowledge to content strategies
Ensure content ranks high on specified content management and analysis tools to maintain high quality and SEO reach.
Contribute to and write various other content types, including landing pages, eBooks, case studies, and white papers.
Handle ad hoc tasks related to proofreading, editing, and curating content.
Perform competitor analysis to identify and bridge content gaps.
Content Marketing:
Develop and lead the overall content marketing strategy.
Collaborate with demand generation teams to ensure the right content and positioning supports business objectives.
Design content marketing initiatives with clear short-term and long-term goals.
Work closely with design and writing teams to create high-quality, engaging content.
Manage the editorial calendar, assign tasks, and ensure timely delivery.
Regularly publish, edit, proofread, and optimize content for SEO and performance.
Monitor web traffic and user engagement using tools like Google Analytics.
Ensure strong content presence across all distribution channels.
Gather customer feedback and generate content ideas that drive engagement.

What We’re Looking For:

4+ years of experience in core content marketing for a SaaS or Analytics company.
Hands-on experience with Marketing Automation platforms such as HubSpot , Marketo , or Zoho .
Proven track record of executing successful ABM campaigns .
Experience in running lead generation and lead nurturing email campaigns .
Strong command over written and verbal English .
Experience writing content for global markets , particularly the USA and Europe .
Ability to understand and communicate complex B2B technology concepts in a simple, compelling manner.
Adaptable to fast-paced, evolving environments.
Proficiency in tools such as Google Analytics , Zoho CRM , HubSpot , AdWords , and LinkedIn Sales Navigator .

Why Join Us?
Opportunity to own and lead high-impact content and ABM strategies.
Collaborate with cross-functional teams across geographies.
Be part of a growing, fast-paced SaaS company making a real difference.

Job Description

About Us:

At Innovapptive, we are bringing the industrial front-line worker, back-office and assets together. Our platform is the only patented and “Code-Free” connected worker platform for SAP and IBM Maximo and is disrupting and digitizing archaic, tedious, & labor intensive paper-based processes for maintenance, operations, & supply chain. The industrial front-line workers are empowered with a suite of highly reconfigurable mobile apps, while the back-office has real-time visibility into the front-line workforce with better planning, scheduling, adoption monitoring and actionable insights. Some of the world’s largest brands such as Newmont Mining, Dominion Nuclear, Hess, Shell, UNICEF, ConocoPhillips, Reckitt Benckiser are digitally transforming their back-office and front-line industrial worker experiences. We are saving companies millions of dollars by improving their asset uptime, productivity, safety, and talent challenges, while delivering jobs better, faster, cheaper and safer.
We are backed by Tiger Global Management, a Global Marquee Fund with over $30 Billion of Assets Under Management (AUM). Tiger Global Management has a reputation of investing and building some of the world's "Unicorn" brands such as Spotify, Netflix, Facebook, LinkedIn, Amazon, Peloton, Harry's, Ola, Flipkart, Freshworks and many more!
Recently we have announced our Series B funding led by Vista Equity Partners, a leading global technology investor, with participation from Tiger Global Management, our existing Series A investor. Vista invests in mission-critical software businesses that have a clear purpose and a demonstrated track record of success, such as Innovapptive.
Our mission is made possible by Innovapptive’s most important asset: our people. We come together through collaboration and ambition in a team-driven culture. Through the success of our product, we have seen monumental growth in our workforce, and we constantly look for exceptional talent to join us. At Innovapptive, you are challenged with dynamic tasks that drive your professional development and career growth. Join us on our journey to deliver an innovative connected worker experience and to empower 350 Million Industrial Front-Line Workers around the world with the ability to truly harness the power of connected worker experience by improving the working life of a front-line worker and the back-office employee.

The Role

Innovapptive has been growing rapidly as our Connected Worker Platform becomes the software of choice for industrial companies across the globe. We are now ready to double down and hit the accelerate button and increase our market penetration. We are looking for a Content Marketing Manager to join our expanding Demand Generation team. This role will report directly to the Sr. Director of Demand Generation and will work closely with other members of the Marketing team. The Content Marketing Manager will work collaboratively to manage and support all search engine optimization and social media activities. This role includes overseeing and supporting various Content Marketing initiatives aimed at enhancing rankings across major search networks with the ultimate goal of maximizing ROI.
This role is perfect for someone who has entrepreneurial drive and Content Marketing experience! You will directly contribute to the growth of Innovapptive.

How You Will Make an Impact:
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Develop a data-driven content strategy: Create a long-term and short-term content publishing calendar aligned with business goals and marketing campaigns, incorporating insights from the audit and competitor analysis.
Conduct a comprehensive content audit: Analyze existing content for brand voice, relevance, and optimization.
Identify content gaps & opportunities: Research competitors and industry trends to discover content gaps and relevant topics.
Content creation & management: Write captivating product landing pages, comparison pages, blog posts, articles, white papers, case studies, ebooks, and other formats, and manage a team of freelancers/internal team writers, all ensuring adherence to brand voice and messaging guidelines.
Monitor & optimize content performance: Track performance through online tools like Google Analytics, SEMRush, HubSpot Marketing. Ensure legal compliance (e.g., copyright and data protection). Stay updated on industry trends to generate new ideas and attract audiences.
Cross-Team Collaboration: Build strong relationships with marketing, sales, and product teams. Align content with the needs of various teams and contribute to overall marketing strategy.
Contribute to broader marketing strategy: Participate in brainstorming sessions, stay informed about B2B SaaS trends and competitor analysis, and track marketing KPIs, reporting on content performance to stakeholders
Content Distribution: Develop a distribution plan to ensure content reaches the target audience through various channels. Leverage social media, email marketing, and other platforms for content promotion.
Lead Generation: Create content that serves as lead magnets, attracting and nurturing leads throughout the buyer's journey. Collaborate with demand generation teams to align content with lead generation goals.
Thought Leadership: Establish the brand and key individuals as thought leaders in the industry through insightful and valuable content. Develop documentation, tutorials, and webinars to enhance customer knowledge.

What You Bring to the Team:

Ideal Candidate
The ideal candidate is a highly energetic, passionate, and purpose-driven executive that wants to make a significant impact on the world. The ideal candidate will work in a fast-paced, dynamic, and data-driven organization and is obsessed with search engine optimization.

Qualifications
6-9 years of content marketing experience, preferably in B2B software/SaaS products and services or other relevant B2B industries. Leadership experience in a content marketing role is a plus.
Proven track record of creating, optimizing, and repurposing content that supports the entire marketing and sales funnel, demonstrating a quantifiable impact on revenue (e.g., increased leads, improved conversion rates). Excellent storytelling and editing/proofreading skills are essential.
Strong understanding of SEO best practices and experience with relevant content analytics tools (e.g., Google Analytics and SEMrush).
Proficiency in a content management system (CMS) used by your company (e.g., WordPress, HubSpot).
Ability to collaborate effectively with a remote team.
Exceptional communication skills and the ability to work collaboratively across departments.
Creative and strategic thinker, capable of developing innovative content marketing strategies.
Strong leadership skills with experience managing and mentoring a team.

Content Marketing Manager - B2B Consulting

Client is a renowned strategic consulting company, is looking for a high-impact Content

Marketing Expert who can blend strategic thinking with hands-on content execution. In this role,

you'll drive content development that speaks directly to CXOs, founders, investors, and other

senior business stakeholders. You'll craft compelling narratives that position our firm as a thought

leader while keeping client-centricity at the heart of everything you create.

This role will directly report to the marketing head and support in translating their goals into

reality for the brand.

Key Responsibilities: - Narrative Development: Collaborate across business units and leadership to shape

high-quality, insight-led narratives for reports, campaigns, presentations, digital and social media

marketing, and events. - Content Creation: Write, storyboard, and co-create content across formats - articles, reports,

infographics, videos, newsletters, LinkedIn and X posts, pitch decks, and more. - Audience-Centric Messaging: Build content with an 'outside-in' perspective - aligning every

piece that deeply resonates and adds value to our audience of senior decision-makers. - Visual Storytelling: Work with design teams to ensure content is not only strong in message

but also visually impactful. - Stakeholder Collaboration: Partner closely with consultants, researchers, and leadership

teams to extract insights and align messaging. - Content Strategy: Own content calendars and ensure a steady cadence of high- impact

thought leadership and engaging content across multiple channels (LinkedIn, email, ads,

website, events, etc.). - New-age Marketing Know-How: For optimising content for search engines (SEO), AI

engines/tools (AEO), reporting, etc.

What You Bring: - 5-10 years of experience in content creation, storytelling, or content marketing, preferably in

B2B, consulting, or strategic services. - Strong writing and editing skills, with an ability to distill complex business ideas into compelling

content. - A keen visual sensibility and comfort working with designers on layout, storyboards, and

digital-first assets. - A strategic thinker who understands content's role in brand building and demand generation.

- Exceptional collaboration and stakeholder management skills - This is extremely critical! - A client-centric mindset - always thinking from the audience's point of view, first.

Preferred Background: - Prior experience in consulting, research-led industries, or B2B tech/startups is a strong plus. - Exposure to managing or working with internal and external teams (agency/gig workers). - Familiarity with tools like HubSpot, Wordpress, and other CMS platforms is desirable.

Why Join Us? - Opportunity to work at the intersection of business, strategy, and storytelling. - Be part of a high-impact team shaping the voice of a leading strategic consulting firm. - Work closely with senior leadership and thought leaders on marquee content. - Fast-paced, collaborative, and entrepreneurial work culture.

Core Purpose: Drive title success through strategic launches and maximized existing subscriber viewership in Bhojpuri Content Team.

Overview: The Content Marketing Manager serves as the crucial link between content, marketing, and the audience. This role ensures every new title on STAGE is launched with narrative integrity, reaches the right early viewers, and is amplified across subscriber, social, and eventual acquisition touchpoints.

The Content Marketing Manager owns both release orchestration and the early-viewer strategy for all titles.

What you'll do:
1. Title Launch & Narrative Execution

• Own creative rollout & storytelling for new titles.
  

• Coordinate with Content Managers (Bhojpuri, Haryanvi & Rajasthani) for launch timelines and asset readiness.
  

• Ensure timely release and narrative strength of trailers, teasers, thumbnails, toolkits, and posters.
  

• Act as central POC for on launch narrative for the title, maintaining message clarity- and identifying propositions that would make the title of interest to existing users. 
  

• Guarantee distinct title positioning based on cultural insight and genre. Distinct looking visually. Conversation starters digitally. 
  

• Oversee creative QA for all launch assets.
  

2. Subscriber Watch Strategy

• Maximize early viewership among existing subscribers.Optimize for Watch Through Rate. 
  

• Own app-merchandiding with assistance from the CMS team to ensure that new, high CR content is showcased across existing user journeys. 
  

• Partner with the Retention team for timely subscriber nudges ( push notifications, in-app, WA etc.)  - pitching the title in interesting ways. 
  

• Guide persona targeting and creative hooks based on "who is this title for", “why should one watch this” insights.
  

• Define early success metrics: % of base reached, % started, % completed (first 7/14/30 days).
  

• Direct 80–90% of early marketing energy to existing subscriber viewership.
  

• Utilize learnings to inform future marketing strategies on the acquisition front- as the title matures. 
  

3. As Title Matures

• Collaborate with Performance Marketing for new user acquisition once watchership thresholds are met.
  

• Lead handover process with clear documentation:
  

• Winning narratives
  

• Resonating emotional/cultural hooks
  

• Genre effectiveness
  

• Audience demographics
  

• Completion behavior
  

• Align early creatives with Promo and Social teams based on these insights.
  

4. Cross-Team Collaboration

• Retention: Weekly sync for watch plans and subscriber insights.
  

• Creative: Narrative alignment, visual tonality, and title tool kits - with Promo Editor. 
  

• Social: Pre-launch buzz and post-launch content - all optimised to excite our existing subscribers - with Social Media Managers. 
  

• Performance: Post-subscriber success handover with insights- to Acquisition (Market Lead + Promo Producer) team. 
  

• Culture: Ensure creator’s vision & STAGE’s content strategy stay aligned.
  

5. Success Metrics

• % of subscribers reached and watched (first 7/14/30 days post-release).
  

• Number of titles handed over to performance with clear playbooks.
  

• Smoothness of asset readiness and release timelines.
  

• Narrative sharpness and differentiation across launches.
  

Job Description

Core Purpose: Drive title success through strategic launches and maximized existing subscriber viewership in Bhojpuri Content Team.

Overview: The Content Marketing Manager serves as the crucial link between content, marketing, and the audience. This role ensures every new title on STAGE is launched with narrative integrity, reaches the right early viewers, and is amplified across subscriber, social, and eventual acquisition touchpoints.

The Content Marketing Manager owns both release orchestration and the early-viewer strategy for all titles.

What you'll do:
1. Title Launch & Narrative Execution

• Own creative rollout & storytelling for new titles.
  

• Coordinate with Content Managers (Bhojpuri, Haryanvi & Rajasthani) for launch timelines and asset readiness.
  

• Ensure timely release and narrative strength of trailers, teasers, thumbnails, toolkits, and posters.
  

• Act as central POC for on launch narrative for the title, maintaining message clarity- and identifying propositions that would make the title of interest to existing users. 
  

• Guarantee distinct title positioning based on cultural insight and genre. Distinct looking visually. Conversation starters digitally. 
  

• Oversee creative QA for all launch assets.
  

2. Subscriber Watch Strategy

• Maximize early viewership among existing subscribers.Optimize for Watch Through Rate. 
  

• Own app-merchandiding with assistance from the CMS team to ensure that new, high CR content is showcased across existing user journeys. 
  

• Partner with the Retention team for timely subscriber nudges ( push notifications, in-app, WA etc.)  - pitching the title in interesting ways. 
  

• Guide persona targeting and creative hooks based on "who is this title for", “why should one watch this” insights.
  

• Define early success metrics: % of base reached, % started, % completed (first 7/14/30 days).
  

• Direct 80–90% of early marketing energy to existing subscriber viewership.
  

• Utilize learnings to inform future marketing strategies on the acquisition front- as the title matures. 
  

3. As Title Matures

• Collaborate with Performance Marketing for new user acquisition once watchership thresholds are met.
  

• Lead handover process with clear documentation:
  

• Winning narratives
  

• Resonating emotional/cultural hooks
  

• Genre effectiveness
  

• Audience demographics
  

• Completion behavior
  

• Align early creatives with Promo and Social teams based on these insights.
  

4. Cross-Team Collaboration

• Retention: Weekly sync for watch plans and subscriber insights.
  

• Creative: Narrative alignment, visual tonality, and title tool kits - with Promo Editor. 
  

• Social: Pre-launch buzz and post-launch content - all optimised to excite our existing subscribers - with Social Media Managers. 
  

• Performance: Post-subscriber success handover with insights- to Acquisition (Market Lead + Promo Producer) team. 
  

• Culture: Ensure creator’s vision & STAGE’s content strategy stay aligned.
  

5. Success Metrics

• % of subscribers reached and watched (first 7/14/30 days post-release).
  

• Number of titles handed over to performance with clear playbooks.
  

• Smoothness of asset readiness and release timelines.
  

• Narrative sharpness and differentiation across launches.
  

Requirements
About The Opportunity Stage is India's first OTT platform for regional dialect content. We create and deliver hyper-local entertainment, ensuring that users connect deeply with culturally rich content. To enhance our product experience and engagement, we are looking for a UX Researcher who can dive deep into understanding our audience and help shape a user-centric product. Role Overview As a UX Researcher at Stage, you will help our teams deeply understand user behavior, needs, and challenges. You will collaborate closely with product designers, product managers, and engineers to ensure a strong, insight-backed approach to solving user and business problems. Roles and Responsibilities Conduct qualitative and quantitative user research (interviews, surveys, focus groups, usability testing, etc.). Analyze user behavior data, session recordings, heatmaps, and other insights to improve user experience. Build user personas, journey maps, and empathy maps to understand audience pain points. Collaborate with UX/UI designers and product teams to translate research findings into actionable design improvements. Work closely with target audience groups to ensure cultural and linguistic alignment in the UX strategy. Present research findings to stakeholders with clear, data-backed recommendations. Requirements 2+ years of experience in UX research or human-centered design. Strong knowledge of user research methodologies and data analysis. Hands-on experience with research tools like Hotjar, Google Analytics, Mixpanel, UserTesting, Lookback, etc. Ability to analyze and interpret qualitative & quantitative data effectively. Excellent communication skills in Hindi and English (regional dialect knowledge is a plus). Experience working in a startup environment, or on ambitious zero-to-one projects in established organizations. Experience in planning and executing end-to-end projects.

Content Marketing Manager Location: Hyderabad, India Employment Type: Full-Time; Salaried Compensation: Base Salary, Bonus, Benefits Job Description  About Us: At Innovapptive, we are bringing the industrial front-line worker, back-office and assets together.  Our platform is the only patented and “Code-Free” connected worker platform for SAP and IBM Maximo and is disrupting and digitizing archaic, tedious, & labor intensive paper-based processes for maintenance, operations, & supply chain.

The industrial front-line workers are empowered with a suite of highly reconfigurable mobile apps, while the back-office has real-time visibility into the front-line workforce with better planning, scheduling, adoption monitoring and actionable insights.

Some of the world’s largest brands such as Newmont Mining, Dominion Nuclear, Hess, Shell, UNICEF, ConocoPhillips, Reckitt Benckiser are digitally transforming their back-office and front-line industrial worker experiences.

We are saving companies millions of dollars by improving their asset uptime, productivity, safety, and talent challenges, while delivering jobs better, faster, cheaper and safer.  We are backed by Tiger Global Management, a Global Marquee Fund with over $30 Billion of Assets Under Management (AUM).

Tiger Global Management has a reputation of investing and building some of the world's "Unicorn" brands such as Spotify, Netflix, Facebook, LinkedIn, Amazon, Peloton, Harry's, Ola, Flipkart, Freshworks and many more!

Recently we have announced our Series B funding led by Vista Equity Partners, a leading global technology investor, with participation from Tiger Global Management, our existing Series A investor.

Vista invests in mission-critical software businesses that have a clear purpose and a demonstrated track record of success, such as Innovapptive.

Our mission is made possible by Innovapptive’s most important asset: our people.

We come together through collaboration and ambition in a team-driven culture.

Through the success of our product, we have seen monumental growth in our workforce, and we constantly look for exceptional talent to join us.

At Innovapptive, you are challenged with dynamic tasks that drive your professional development and career growth.

Join us on our journey to deliver an innovative connected worker experience and to empower 350 Million Industrial Front-Line Workers around the world with the ability to truly harness the power of connected worker experience by improving the working life of a front-line worker and the back-office employee.

  The Role Innovapptive has been growing rapidly as our Connected Worker Platform becomes the software of choice for industrial companies across the globe.

We are now ready to double down and hit the accelerate button and increase our market penetration.

We are looking for a Content Marketing Manager to join our expanding Demand Generation team.

This role will report directly to the Sr.

Director of Demand Generation and will work closely with other members of the Marketing team.

The Content Marketing Manager will work collaboratively to manage and support all search engine optimization and social media activities.

This role includes overseeing and supporting various Content Marketing initiatives aimed at enhancing rankings across major search networks with the ultimate goal of maximizing ROI.  This role is perfect for someone who has entrepreneurial drive and Content Marketing experience!

You will directly contribute to the growth of Innovapptive.

How You Will Make an Impact: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

   Develop a data-driven content strategy: Create a long-term and short-term content publishing calendar aligned with business goals and marketing campaigns, incorporating insights from the audit and competitor analysis.

Conduct a comprehensive content audit: Analyze existing content for brand voice, relevance, and optimization.

Identify content gaps & opportunities: Research competitors and industry trends to discover content gaps and relevant topics.

Content creation & management: Write captivating product landing pages, comparison pages,  blog posts, articles, white papers, case studies, ebooks, and other formats, and manage a team of freelancers/internal team writers, all ensuring adherence to brand voice and messaging guidelines.

Monitor & optimize content performance: Track performance through online tools like Google Analytics, SEMRush, HubSpot Marketing.

Ensure legal compliance (e.g., copyright and data protection).

Stay updated on industry trends to generate new ideas and attract audiences.

Cross-Team Collaboration: Build strong relationships with marketing, sales, and product teams.

Align content with the needs of various teams and contribute to overall marketing strategy.

Contribute to broader marketing strategy: Participate in brainstorming sessions, stay informed about B2B SaaS trends and competitor analysis, and track marketing KPIs, reporting on content performance to stakeholders Content Distribution: Develop a distribution plan to ensure content reaches the target audience through various channels.

Leverage social media, email marketing, and other platforms for content promotion.

Lead Generation: Create content that serves as lead magnets, attracting and nurturing leads throughout the buyer's journey.

Collaborate with demand generation teams to align content with lead generation goals.

Thought Leadership: Establish the brand and key individuals as thought leaders in the industry through insightful and valuable content.

Develop documentation, tutorials, and webinars to enhance customer knowledge.

What You Bring to the Team: Ideal Candidate The ideal candidate is a highly energetic, passionate, and purpose-driven executive that wants to make a significant impact on the world.

The ideal candidate will work in a fast-paced, dynamic, and data-driven organization and is obsessed with search engine optimization.   Qualifications 6-9 years of content marketing experience, preferably in B2B software/SaaS products and services or other relevant B2B industries.

Leadership experience in a content marketing role is a plus.

Proven track record of creating, optimizing, and repurposing content that supports the entire marketing and sales funnel, demonstrating a quantifiable impact on revenue (e.g., increased leads, improved conversion rates).

Excellent storytelling and editing/proofreading skills are essential.

Strong understanding of SEO best practices and experience with relevant content analytics tools (e.g., Google Analytics and SEMrush).

Proficiency in a content management system (CMS) used by your company (e.g., WordPress, HubSpot).

Ability to collaborate effectively with a remote team.

Exceptional communication skills and the ability to work collaboratively across departments.

Creative and strategic thinker, capable of developing innovative content marketing strategies.

Strong leadership skills with experience managing and mentoring a team.

What We Offer: A positive, open, and highly-innovative environment and team Entrepreneurial spirit with unlimited opportunity to grow Opportunity to work with leading global brands on exciting and impactful projects Competitive Base Pay Best of plan on Vacation & Paid Time Off.

Provision of Medical Insurance for family - self, dependent, spouse, dependent children, parents/parent-in-laws Paid Maternity and Paternity leave Bi-annual reviews to ensure transparency and promoting high performance culture OKR Driven Performance Development Environment Learning & Development - access to wide range of e-Learning courses (technical, Product, Process, etc.,) A host of Interest Groups/Clubs for Book Reading, Toastmasters, Sports - Cricket, Volleyball, Throw-ball, Badminton, TT, Music Innovapptive does not accept and will not review unsolicited resumes from search firms .

Innovapptive is an equal opportunity employer and is committed to a diverse and inclusive workplace.  Qualified applicants will receive consideration for employment without regard to race, color, religion or creed, alienage or citizenship status, political affiliation, marital or partnership status, age, national origin, ancestry, physical or mental disability, medical condition, veteran status, gender, gender identity, pregnancy, childbirth (or related medical conditions), sex, sexual orientation, sexual and other reproductive health decisions, genetic disorder, genetic predisposition, carrier status, military status, familial status, or domestic violence victim status and any other basis protected under federal, state, or local laws.

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About Us:

Tophat HR is a boutique consulting firm- We are an expert in tailored and comprehensive human resources consulting & management services.

About Our Client :

Our client is a leading B2B technology company revolutionizing offline communication with an API-first platform for automated direct mail and address verification.

Permanent Work From Home Opportunity

Employment Type: Full-time

Experience Required: 4+ years

Time: 7:30 PM- 3:30 AM IST, Mon- Fri

About the Role:

• Are you passionate about driving the success of an enterprise SaaS product by working collaboratively with Product, Marketing, Sales, and Customer Success teams?
• Does crafting impactful go-to-market strategies and building a community of product loyalists excite you?

If yes, this is your opportunity to join a high-performing team and make a meaningful impact.

Key Responsibilities:

• Develop content clusters that cover all relevant information and keywords.
• Write both short-term and long-term SEO blogs within specified timeframes, enriching them with relevant keywords.
• Adhere to our editorial guidelines, ensuring all content is free from grammatical errors and AI issues.
• Stay updated with the latest industry trends in SEO and content marketing, applying this knowledge to content strategies
• Ensure content ranks high on specified content management and analysis tools to maintain high quality and SEO reach.
• Contribute to and write various other content types, including landing pages, eBooks, case studies, and white papers.
• Handle ad hoc tasks related to proofreading, editing, and curating content.
• Perform competitor analysis to identify and bridge content gaps.

Content Marketing:

• Develop and lead the overall content marketing strategy.
• Collaborate with demand generation teams to ensure the right content and positioning supports business objectives.
• Design content marketing initiatives with clear short-term and long-term goals.
• Work closely with design and writing teams to create high-quality, engaging content.
• Manage the editorial calendar, assign tasks, and ensure timely delivery.
• Regularly publish, edit, proofread, and optimize content for SEO and performance.
• Monitor web traffic and user engagement using tools like Google Analytics.
• Ensure strong content presence across all distribution channels.
• Gather customer feedback and generate content ideas that drive engagement.

What We’re Looking For:

• 4+ years of experience in core content marketing for a SaaS or Analytics company.
• Hands-on experience with Marketing Automation platforms such as HubSpot , Marketo , or Zoho .
• Proven track record of executing successful ABM campaigns .
• Experience in running lead generation and lead nurturing email campaigns .
• Strong command over written and verbal English .
• Experience writing content for global markets , particularly the USA and Europe .
• Ability to understand and communicate complex B2B technology concepts in a simple, compelling manner.
• Adaptable to fast-paced, evolving environments.
• Proficiency in tools such as Google Analytics , Zoho CRM , HubSpot , AdWords , and Sales Navigator .

Why Join Us?

• Opportunity to own and lead high-impact content and ABM strategies.
• Collaborate with cross-functional teams across geographies.
• Be part of a growing, fast-paced SaaS company making a real difference.

About Us:

Tophat HR is a boutique consulting firm- We are an expert in tailored and comprehensive human resources consulting & management services.

About Our Client :

Our client is a leading B2B technology company revolutionizing offline communication with an API-first platform for automated direct mail and address verification.

Permanent Work From Home Opportunity

Employment Type: Full-time

Experience Required: 4+ years

Time: 7:30 PM- 3:30 AM IST, Mon- Fri

About the Role:

• Are you passionate about driving the success of an enterprise SaaS product by working collaboratively with Product, Marketing, Sales, and Customer Success teams?
• Does crafting impactful go-to-market strategies and building a community of product loyalists excite you?

If yes, this is your opportunity to join a high-performing team and make a meaningful impact.

Key Responsibilities:

• Develop content clusters that cover all relevant information and keywords.
• Write both short-term and long-term SEO blogs within specified timeframes, enriching them with relevant keywords.
• Adhere to our editorial guidelines, ensuring all content is free from grammatical errors and AI issues.
• Stay updated with the latest industry trends in SEO and content marketing, applying this knowledge to content strategies
• Ensure content ranks high on specified content management and analysis tools to maintain high quality and SEO reach.
• Contribute to and write various other content types, including landing pages, eBooks, case studies, and white papers.
• Handle ad hoc tasks related to proofreading, editing, and curating content.
• Perform competitor analysis to identify and bridge content gaps.

Content Marketing:

• Develop and lead the overall content marketing strategy.
• Collaborate with demand generation teams to ensure the right content and positioning supports business objectives.
• Design content marketing initiatives with clear short-term and long-term goals.
• Work closely with design and writing teams to create high-quality, engaging content.
• Manage the editorial calendar, assign tasks, and ensure timely delivery.
• Regularly publish, edit, proofread, and optimize content for SEO and performance.
• Monitor web traffic and user engagement using tools like Google Analytics.
• Ensure strong content presence across all distribution channels.
• Gather customer feedback and generate content ideas that drive engagement.

What We’re Looking For:

• 4+ years of experience in core content marketing for a SaaS or Analytics company.
• Hands-on experience with Marketing Automation platforms such as HubSpot , Marketo , or Zoho .
• Proven track record of executing successful ABM campaigns .
• Experience in running lead generation and lead nurturing email campaigns .
• Strong command over written and verbal English .
• Experience writing content for global markets , particularly the USA and Europe .
• Ability to understand and communicate complex B2B technology concepts in a simple, compelling manner.
• Adaptable to fast-paced, evolving environments.
• Proficiency in tools such as Google Analytics , Zoho CRM , HubSpot , AdWords , and Sales Navigator .

Why Join Us?

• Opportunity to own and lead high-impact content and ABM strategies.
• Collaborate with cross-functional teams across geographies.
• Be part of a growing, fast-paced SaaS company making a real difference.