2,599 Content Marketing Manager jobs in India

We're looking for a creative
Content Marketer
to join our team in Gurgaon. If you have a strong grasp of B2B SaaS, know how to craft content that converts, and enjoy switching between long-form blogs and punchy LinkedIn posts, we'd love to meet you.

Job Descriptions

• Content Creation:
  Write, edit, and manage high-quality content across formats—blogs, whitepapers, case studies, email copy, landing pages, social posts, etc.
• SEO & Distribution:
  Optimize content for search and engagement; work with the marketing team to distribute it via appropriate channels.
• Messaging Alignment:
  Work closely with product marketing to ensure all content is aligned with our positioning and voice.
• Performance Analysis:
  Track content performance metrics (engagement, conversion, SEO rankings) and iterate based on insights.
• Collaboration:
  Partner with design, sales, and customer success teams to support GTM campaigns and build relevant content.

Requirements

• 2–5 years of content marketing experience in a
  B2B SaaS
  company.
• Proven ability to write and edit both
  long-form content
  (e.g., blogs, ebooks) and
  short-form content
  (e.g., social media, email).
• Familiarity with tools like
  HubSpot, SEMrush, Ahrefs, or Google Analytics
  .
• Strong command of written English with a flair for storytelling and clarity.
• Comfortable working from our
  Gurgaon office
  .

About Us
Clarisights' mission is to democratize data in enterprise marketing teams.

We provide a self-serve reporting platform designed to facilitate better marketing decision-making. Our platform automatically integrates, processes, and visualizes data from all of our clients' marketing, analytics, and attribution sources into a vertically-integrated, no-code marketing reporting solution.

We've reshaped marketing reporting for industry leaders such as Uber, Delivery Hero, Universal Music, About You, Trade Republic, Norwegian Airlines, and Preply, among others.

We're a Sequoia-backed Series A company in hyper-growth mode. We're looking for a B2B Content Marketer to help us elevate the execution of our marketing and sales content.

This role offers the unique opportunity to work closely with the Go-to-Market (GTM) team to craft impactful, strategic content. You'll be our
first hire
in this capacity, with significant room for growth and influence on the company's trajectory.

What's the opportunity?
We are looking for a creative and strategic
Content Marketing Manager
to lead the development and execution of our content marketing strategy. You will be responsible for ensuring that all content is
on-brand, consistent in style, tone, and quality
across all channels while driving measurable impact on our
go-to-market (GTM) strategy
. This is a hands-on role for someone who thrives in a fast-paced environment, loves storytelling, and knows how to craft content that connects with
Performance Marketers
and
Data Analytics stakeholders
in enterprises and high-growth businesses.

What will you do?

• Drive our content marketing strategy to ensure brand consistency in style, tone, and quality across all communication channels.
• Partner with the GTM team to identify high-impact content areas, create compelling stories, and iterate based on results.
• Produce engaging blog posts, case studies, thought leadership pieces, and other content formats that amplify awareness of our brand.
• Design and execute content marketing strategies with both short-term wins and long-term growth goals.
• Collaborate closely with design teams to develop high-quality, visually engaging content.
• Plan and maintain the editorial calendar, ensuring a consistent flow of relevant and valuable content.
• Apply SEO best practices and optimize content for maximum organic reach and discoverability.
• Coordinate with cross-functional teams to align content with broader marketing and business objectives.

Who are you?
Must Have:

• Minimum 4 years of experience producing content end-to-end for a fast-growing technology company (ideation, research, writing, editing, publishing).
• Deep-rooted experience in creating short-form, long-form, and viral content. A publishing portfolio is required (can include viral posts, articles, or similar work).
• Significant exposure, interest, and engagement in B2B SaaS, growth/performance marketing, business intelligence, or data analysis.
• High-quality writing skills with the ability to create content that adds genuine value to audiences' professional lives.
• Exceptional attention to detail the kind where nothing slips through the cracks.
• Business fluency in English (spoken and written).
• Strong understanding of Content Management Systems and workflows.
• Proficient in SEO principles and content optimization for search.
• Excellent storytelling, editing, and communication skills.

Nice to Have:

• Experience collaborating with and influencing cross-functional teams.
• Ability to thrive in a self-starter, fast-paced, and evolving environment.

What we offer

• Ownership. You won't be delegated tasks. You will be given ownership and accountability of outcomes and all the support you need. It is your task to figure out how to remove roadblocks and reach desired outcomes.
• Learning. We are just getting started and you will have a unique vantage point on how to build a company with a very strong product and massive customer demand. You will probably learn more than you ever thought in the process. These learnings are most likely the most valuable thing we can offer. Curious people thrive at Clarisights.
• Meaning. At Clarisights your work matters. It has consequences. Our engineers work on projects that are unique in vision and unsurpassed in scale. Our talent team is building a world-class team across every function. And our SSMs are more than just advocating for a product: they are changing the way companies work with data.
• Wealth. We pay competitive salaries and offer generous equity. And we're building a workplace that is low-anxiety, light-management, high-impact and collegial. We want people to do good work, with great people in a kind environment.

Bangalore (Onsite) | 4–6 Years Experience

Emergent is reimagining how software gets built. Our vision is to democratize development, enabling anyone with an idea to become a creator, and making software accessible to 1 billion people worldwide.

Our autonomous coding agents transform plain-language ideas into fully functional applications that are tested, version-controlled, and deployable in minutes. What once took weeks, now happens with a single click.

Backed by a team of ex-founders, ex-CTOs, and top talent from IITs and IIMs, we're one of India's fastest-growing AI startups, shipping daily and setting new standards for AI-driven software development.

• Own the end-to-end content marketing strategy to drive organic growth and brand awareness.
• Create and distribute high-quality educational content: blogs, guides, tutorials, case studies, and whitepapers.
• Conceptualize and produce vibe coding showcases: live demos, video content, and thought-leadership pieces that make AI coding tangible.
• Collaborate with product, design, and growth teams to translate complex technical ideas into engaging stories.
• Build content funnels that attract developers, creators, and businesses.
• Optimize content for SEO, discoverability, and long-tail organic traffic.
• Manage a content calendar across multiple channels: blog, YouTube, LinkedIn, Twitter, Reddit, Discord, and emerging platforms.
• Partner with external writers, creators, and thought leaders to expand reach.
• Track and analyze performance metrics to refine strategy and maximize ROI.

• 4–6 years of experience in content marketing, ideally in SaaS, AI, or developer-focused startups.
• Proven ability to drive organic traffic and community engagement through content.
• Strong writing, editing, and storytelling skills with an eye for clarity and simplicity.
• Experience with video, live coding streams, or technical showcases is a big plus.
• Familiarity with SEO tools (Ahrefs, SEMrush, Google Search Console) and content performance tracking.
• Comfort working cross-functionally with product and growth teams.
• Creative mindset with a knack for breaking down technical ideas into accessible formats.

• Background in engineering, computer science, or technical writing.
• Hands-on experience creating developer-focused or AI-focused content.
• Familiarity with communities like GitHub, Reddit, Discord, Hacker News.
• Ability to experiment with new content formats (short-form video, newsletters, podcasts, etc).

• Shape how 1B+ people learn, build, and create with AI.
• Work with a high-caliber, maker-first team.
• Competitive comp + equity.
• Build a content engine from the ground up with global reach.
• Fast learning, real impact, and a clear growth path.

Let's build the future of software together.

Bangalore, India

Who are we?
Aarki is an AI-driven company specializing in mobile advertising solutions designed to fuel revenue growth. We leverage AI to discover audiences in a privacy-first environment through trillions of contextual bidding signals and proprietary behavioral models. Our audience engagement platform includes creative strategy and execution. We handle 5 million mobile ad requests per second from over 10 billion devices, driving performance for both publishers and brands. We are headquartered in San Francisco, CA, with a global presence across the United States, EMEA, and APAC.

The role?
As Content Marketing Manager on our Marketing team, you'll own Aarki's content engine—from strategy and ideation to SEO and GEO research, writing, editing, and performance tracking. You'll be equally comfortable diving into keyword data, writing sharp and engaging copy, and ensuring our content is technically optimized for search. You'll work closely with growth, product marketing, and design to ensure our stories reach the right audience, in the right format, at the right time.

What will you do?

• Content Strategy: Develop and maintain an editorial calendar aligned with marketing priorities, SEO goals, and campaign launches.
• SEO-Driven Top-of-Funnel Content: Plan, write, and optimize blog posts, landing pages, and resource content designed to rank for high-value keywords and drive qualified organic traffic. Ensure all assets are technically optimized for search and reflect Aarki's brand voice.
• Long-Form & Funnel-Driving Content: Develop mid and bottom-funnel content including whitepapers, eBooks, case studies, one-pagers, sales enablement materials, and thought leadership articles. Collaborate with product, sales, and design to create assets for and other knowledge-sharing channels that educate prospects and support conversion.
• Keyword & SERP Analysis: Conduct ongoing keyword research and competitor content audits to uncover new ranking opportunities.
• Content Distribution: Collaborate with the growth team to amplify content via email, social, and paid channels.
• Performance Tracking: Monitor organic traffic, rankings, and engagement metrics; adjust content strategy based on results.
• Brand Voice & Consistency: Ensure all content reflects Aarki's tone, positioning, and visual identity.
• PR & Media Outreach: Manage press releases and coordinate with external media partners to secure coverage that supports Aarki's brand positioning.
• Cross-Team Collaboration: Partner with design, product, and sales to develop case studies, one-pagers, and thought leadership assets.
• Process Improvement: Introduce tools and workflows to scale content creation and measurement.

What are we looking for?

• 4–6 years in content marketing, with a strong portfolio of SEO-optimized content.
• Proven track record of growing organic traffic through content.
• Expertise in keyword research tools (SEMRush, Ahrefs, Google Keyword Planner, etc.).
• Strong writing and editing skills, with the ability to adapt tone and complexity for different audiences.
• Analytical mindset; comfortable working with Google Analytics, Search Console, and SEO reporting dashboards.
• Good understanding of AI content and SEO tools, and ability to use them strategically to speed up research, ideation, and production while maintaining originality and quality.
• Self-starter who thrives in a fast-paced environment and can manage multiple priorities.
• Excellent verbal and written English communication skills.
• Nice to have:
• Experience in adtech, martech, or B2B SaaS.
• Familiarity with HTML basics and CMS platforms (WordPress, Webflow).
• Knowledge of on-page technical SEO best practices.

Role Overview

We are looking for a Content Marketing Executive to craft and deliver high-impact content across platforms. This role is perfect for a creative storyteller who loves experimenting with formats, understands audience needs, and can bring fresh ideas to life.

Key Responsibilities

• Build and grow our client's presence across social media with engaging content and community interactions.
• Write blogs, articles, and website copy that boost search visibility and provide real value to home buyers and sellers.
• Craft compelling ad copy for campaigns that drive awareness, engagement, and conversions.
• Experiment with new content formats, storytelling techniques, and viral strategies.
• Collaborate with cross-functional teams to align content with brand and marketing goals.

What We're Looking For

• Experience: 1–3 years in content marketing, PR, or social media.
• A creative thinker with an audience-first mindset.
• Strong writing, editing, and storytelling skills.
• Ability to adapt quickly, learn fast, and think outside the box.
• A growth mindset with curiosity to explore emerging trends in digital marketing.

Why Join Us?

• Opportunity to shape the voice of a growing brand.
• Dynamic, fast-paced environment with room for creativity.
• Competitive compensation with growth potential.
• Collaborative team culture that encourages innovation.

Job Type: Full-time

Pay: ₹600, ₹900,000.00 per year

Application Question(s):

• Are you comfortable with 6 days of working?

Work Location: In person

Job Title: Content Marketing Manager

About the Role

We are looking for an experienced Content Marketing Manager to take our content to the next level with key buyers, influencers, and communities in compliance and risk management. With strong storytelling, strategic insights, and data-driven thinking, this role will shape our content, brand, and product identity, strengthen our presence, and promote our position as a thought leader. The environment is highly technical, and you will be expected to translate technical information into easily consumable content.

This role is ideal for an organised, creative, and strategic thinker who is excited by technology and innovation and thrives in a fast-paced, collaborative environment.

Key Responsibilities

• Develop and implement a content strategy aligned with business goals and measurable success parameters.
• Plan and execute a comprehensive content calendar.
• Create, edit, proofread, publish, and promote industry-leading content such as white papers, research reports, eBooks, PR articles, blogs, website copy, emails, and partner marketing materials.
• Define and track content performance metrics, including audience growth, engagement, and reach.
• Maintain an ongoing editorial calendar to drive thought leadership, brand awareness, engagement, and conversions.
• Ensure content consistency across all media and departments.
• Plan and develop multimedia content such as podcasts, webinars, videos, and social media.
• Align content strategy with customer buyer journeys and community interests, collaborating on technical content approaches.
• Manage internal and external content creation resources/agencies.
• Partner with demand generation and product marketing teams to drive pipeline growth and customer expansion.

Requirements

• 7+ years of content marketing experience.
• Proven ability to develop compelling stories across content types and audience personas through written, spoken, and digital formats.
• Strong project management skills, with the ability to manage content calendars, agencies, and multiple projects simultaneously.
• Excellent written and verbal communication, analytical abilities, and editorial craftsmanship.
• Experience creating content for a variety of platforms.
• Solid understanding of SEO and social media best practices, including social copywriting.
• Highly organized and self-motivated with a track record of timely, high-quality execution.
• Collaborative team player who thrives in a dynamic, high-growth, fast-paced environment.
• Understanding of the risk and compliance landscape is highly advantageous.

Job Types: Full-time, Permanent

Pay: ₹2,500, ₹4,000,000.00 per year

Benefits:

• Provident Fund

Experience:

• total work: 7 years (Preferred)
• Content marketing: 7 years (Preferred)
• Information security: 4 years (Preferred)

About Us

We're building an AI-powered platform that simplifies how people and businesses handle government documentation, visa processes.

Our goal? To make complex government tasks — from e-stamps to startup licenses — as easy as ordering a pizza online.

We're not just another SaaS company. We're a storytelling-driven movement that helps citizens, students, and entrepreneurs take control of their journeys — by educating them through content that informs, inspires, and empowers.

If you understand people's fears, confusion, and frustrations about paperwork — and can turn them into stories that make people click, laugh, and trust — this role is for you.

What You'll Do

You'll lead how our brand communicates — creating content that builds trust, credibility, and curiosity.

Your core responsibilities:

• Craft daily-life relatable video content around government documentation, visa processes, and business setup journeys.
• Write Video educational explainers (e.g., "How to register a company in India in 3 steps" or "What no one tells you about e-stamps").
• Create review-style & comparative content (e.g., "Which visa consultant is worth it?" "Private vs Govt services — who's faster?").
• Script LinkedIn carousels, Instagram reels, YouTube shorts, and micro blogs — content that simplifies and humanizes our brand.
• Research user psychology and pain points — and turn them into emotional hooks & content ideas.
• Develop content funnels that guide users from curiosity → clarity → conversion.
• Collaborate with designers, editors, and product teams to bring content stories alive.
• Track data and double down on formats that drive trust, engagement, and leads.

What We're Looking For

You're not just a marketer — you're a teacher, storyteller, and psychologist rolled into one.

Must-haves:

• Experience in Video content marketing, Viral Reels, storytelling, or growth roles (startup or creator-led brand preferred).
• Proven ability to explain complex topics in simple, engaging, visual formats.
• Deep understanding of attention psychology — how to hook, hold, and convert.
• Excellent command over English writing & content structure.
• Familiarity with LinkedIn, Instagram, YouTube, and blogs as storytelling channels.
• Analytical mindset — knows how to read data and optimize based on it.

Bonus if you:

• Have worked in or around fintech, govtech, visa, or B2B service startups.
• Been social media Influencer or known them
• Can craft storytelling content similar to Jasmin Alic (emotional storytelling) or Nikhil Kamath (carousel storytelling).
• Know how to use AI tools (like ChatGPT, Notion AI, etc.) to amplify productivity.

We'll Love You If You

• Can turn a "boring government process" into a viral LinkedIn carousel.
• Think of stories before campaigns — and people before algorithms.
• Believe in education-first marketing — not just clickbait.
• Know how to blend logic + emotion + visuals to make people act.
• Dream of building a brand that becomes the "India Simplified" of govtech.

Tools You'll Use

• Notion / ClickUp (planning & scripting)
• Canva / Figma (visual storytelling)
• ChatGPT / Jasper / (for ideation & writing support)
• Google Sheets / Analytics (tracking performance)
• Social platforms (LinkedIn, Instagram, YouTube)

Perks

• Work directly with the founder — you'll shape the brand voice from day one.
• Freedom to experiment, create, and break the norm.
• Build your personal brand while building ours.
• Flexible working model (remote/hybrid).
• Be part of a team building India's most human-centered govtech platform.

How to Apply

Send us:

• Your top 3 content samples (Reels, carousels, blogs, or newsletters).
• 1 short answer: "If you had to make a viral post about Driving License renewal — what would your hook be?"
• Any side project or page you've grown.

We're not hiring a content manager.

We're hiring a mind that knows how to turn ordinary government services into extraordinary human stories.

Job Types: Full-time, Part-time, Internship, Freelance, Volunteer

Contract length: 6 months

Pay: Up to ₹50,000.00 per month

Expected hours: 30 per week

Benefits:

• Commuter assistance
• Flexible schedule

Application Question(s):

• What type of content usually makes you stop scrolling — and why do you think it works?
• How would you build trust with an audience that's skeptical about government services or online documentation platforms?
• If you had to simplify a "boring government process" (like PAN correction or e-stamp purchase), what's your first step — story, script, or visuals? Why?
• Explain a moment when you turned a complex or "dry" topic into engaging content. What was the outcome?
• How do you identify what emotion to trigger (fear, curiosity, trust, pride, etc.) for a piece of content?

Work Location: In person

Location: Bangalore/Hyderabad, India

Employment Type: Full-Time; Salaried

Compensation: Base Salary, Bonus, Benefits

Job Description
About Us:

At Innovapptive, we are bringing the industrial front-line worker, back-office and assets together. Our platform is the only patented and "Code-Free" connected worker platform for SAP and IBM Maximo and is disrupting and digitizing archaic, tedious, & labor intensive paper-based processes for maintenance, operations, & supply chain. The industrial front-line workers are empowered with a suite of highly reconfigurable mobile apps, while the back-office has real-time visibility into the front-line workforce with better planning, scheduling, adoption monitoring and actionable insights. Some of the world's largest brands such as Newmont Mining, Dominion Nuclear, Hess, Shell, UNICEF, ConocoPhillips, Reckitt Benckiser are digitally transforming their back-office and front-line industrial worker experiences. We are saving companies millions of dollars by improving their asset uptime, productivity, safety, and talent challenges, while delivering jobs better, faster, cheaper and safer.

We are backed by Tiger Global Management, a Global Marquee Fund with over $30 Billion of Assets Under Management (AUM). Tiger Global Management has a reputation of investing and building some of the world's "Unicorn" brands such as Spotify, Netflix, Facebook, LinkedIn, Amazon, Peloton, Harry's, Ola, Flipkart, Freshworks and many more

Recently we have announced our Series B funding led by Vista Equity Partners, a leading global technology investor, with participation from Tiger Global Management, our existing Series A investor. Vista invests in mission-critical software businesses that have a clear purpose and a demonstrated track record of success, such as Innovapptive.

Our mission is made possible by Innovapptive's most important asset: our people. We come together through collaboration and ambition in a team-driven culture. Through the success of our product, we have seen monumental growth in our workforce, and we constantly look for exceptional talent to join us. At Innovapptive, you are challenged with dynamic tasks that drive your professional development and career growth. Join us on our journey to deliver an innovative connected worker experience and to empower 350 Million Industrial Front-Line Workers around the world with the ability to truly harness the power of connected worker experience by improving the working life of a front-line worker and the back-office employee.

The Role

Innovapptive has been growing rapidly as our Connected Worker Platform becomes the software of choice for industrial companies across the globe. We are now ready to double down and hit the accelerate button and increase our market penetration. We are looking for a Content Marketing Manager to join our expanding Demand Generation team. This role will report directly to the Sr. Director of Demand Generation and will work closely with other members of the Marketing team. The Content Marketing Manager will work collaboratively to manage and support all search engine optimization and social media activities. This role includes overseeing and supporting various Content Marketing initiatives aimed at enhancing rankings across major search networks with the ultimate goal of maximizing ROI.

This role is perfect for someone who has entrepreneurial drive and Content Marketing experience You will directly contribute to the growth of Innovapptive.

How You Will Make an Impact:

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Develop a data-driven content strategy: Create a long-term and short-term content publishing calendar aligned with business goals and marketing campaigns, incorporating insights from the audit and competitor analysis
• Conduct a comprehensive content audit: Analyze existing content for brand voice, relevance, and optimization
• Identify content gaps & opportunities: Research competitors and industry trends to discover content gaps and relevant topics
• Content creation & management: Write captivating product landing pages, comparison pages, blog posts, articles, white papers, case studies, ebooks, and other formats, and manage a team of freelancers/internal team writers, all ensuring adherence to brand voice and messaging guidelines
• Monitor & optimize content performance: Track performance through online tools like Google Analytics, SEMRush, HubSpot Marketing. Ensure legal compliance (e.g., copyright and data protection). Stay updated on industry trends to generate new ideas and attract audiences
• Cross-Team Collaboration: Build strong relationships with marketing, sales, and product teams. Align content with the needs of various teams and contribute to overall marketing strategy
• Contribute to broader marketing strategy: Participate in brainstorming sessions, stay informed about B2B SaaS trends and competitor analysis, and track marketing KPIs, reporting on content performance to stakeholders
• Content Distribution: Develop a distribution plan to ensure content reaches the target audience through various channels. Leverage social media, email marketing, and other platforms for content promotion
• Lead Generation: Create content that serves as lead magnets, attracting and nurturing leads throughout the buyer's journey. Collaborate with demand generation teams to align content with lead generation goals
• Thought Leadership: Establish the brand and key individuals as thought leaders in the industry through insightful and valuable content. Develop documentation, tutorials, and webinars to enhance customer knowledge

What You Bring to the Team:

The ideal candidate is a highly energetic, passionate, and purpose-driven executive that wants to make a significant impact on the world. The ideal candidate will work in a fast-paced, dynamic, and data-driven organization and is obsessed with search engine optimization.

Qualification:

• 6-9 years of content marketing experience, preferably in B2B software/SaaS products and services or other relevant B2B industries. Leadership experience in a content marketing role is a plus
• Proven track record of creating, optimizing, and repurposing content that supports the entire marketing and sales funnel, demonstrating a quantifiable impact on revenue (e.g., increased leads, improved conversion rates). Excellent storytelling and editing/proofreading skills are essential
• Strong understanding of SEO best practices and experience with relevant content analytics tools (e.g., Google Analytics and SEMrush)
• Proficiency in a content management system (CMS) used by your company (e.g., WordPress, HubSpot)
• Ability to collaborate effectively with a remote team
• Exceptional communication skills and the ability to work collaboratively across departments
• Creative and strategic thinker, capable of developing innovative content marketing strategies
• Strong leadership skills with experience managing and mentoring a team

What We Offer:

• A positive, open, and highly-innovative environment and team
• Entrepreneurial spirit with unlimited opportunity to grow
• Opportunity to work with leading global brands on exciting and impactful projects
• Competitive Base Pay
• Best of plan on Vacation & Paid Time Off
• Provision of Medical Insurance for family - self, dependent, spouse, dependent children, parents/parent-in-laws
• Paid Maternity and Paternity leave
• Bi-annual reviews to ensure transparency and promoting high performance culture
• OKR Driven Performance Development Environment
• Learning & Development - access to wide range of e-Learning courses (technical, Product, Process, etc.,)
• A host of Interest Groups/Clubs for Book Reading, Toastmasters, Sports - Cricket, Volleyball, Throw-ball, Badminton, TT, Music

Innovapptive does not accept and will not review unsolicited resumes from search firms.

Innovapptive is an equal opportunity employer and is committed to a diverse and inclusive workplace. Qualified applicants will receive consideration for employment without regard to race, color, religion or creed, alienage or citizenship status, political affiliation, marital or partnership status, age, national origin, ancestry, physical or mental disability, medical condition, veteran status, gender, gender identity, pregnancy, childbirth (or related medical conditions), sex, sexual orientation, sexual and other reproductive health decisions, genetic disorder, genetic predisposition, carrier status, military status, familial status, or domestic violence victim status and any other basis protected under federal, state, or local laws.

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About Smile

Smile is a national digital health company founded in 2006 comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments, plus more recently, Retail Dental Cover and Corporate Dental Cover. Smile is committed to revolutionising quality healthcare accessibility and affordability for the people of Australia. Smile is the top-rated dental cover in the country, offering Retail Dental Cover to the public and Corporate Dental Cover to companies and their teams across Australia. Smile has been operating successfully with a globally distributed team since 2017.

Role Objectives

This role is designed for a
Content Marketer with a proven track record of delivering measurable results

through compelling, strategic, and high-performing content. You will be responsible for content across every stage of the stakeholder journey, driving aggressive
new member acquisition and retention targets.

Success in this role requires being both
creative and analytical

, using
AI tools to optimise content performance

while applying strategic judgment, proactive ownership, and accountability. You will work closely with performance marketing, CRM, SEO, and product teams — ensuring consistent messaging while driving growth through content that delivers impact.

Amazing Reasons to Work with Smile

• 100% Remote:

Work flexibly from anywhere.
- Similar Time Zone:

Seamless collaboration with a GMT+10 (Brisbane) aligned team.
- Established Company:

Join a successful organisation with nearly 20 years in operation.
- National Presence:

Be part of a recognised Australian brand and health company.
- Top-Tier Leadership & Team:

Collaborate with 'A' players, including a successful Australian/Canadian Founder & CEO and a Silicon Valley CMO.
- Excellent Culture:

Thrive in a positive, high-performance environment.
- Meaningful Work:

Contribute to a mission improving healthcare accessibility.
- Creative Freedom:

Explore new ideas, formats, and approaches.
- Content Variety:

Produce a wide range of content (blogs, ebooks, infographics, video, podcasts, social posts).
- Robust Editorial Calendar:

Work within a structured yet flexible content framework.

Key Responsibilities

Content Strategy Development

• Develop and execute a comprehensive content marketing strategy aligned with company goals and audience personas.
• Drive engagement and results across the funnel: awareness, lead generation, conversion, engagement, and retention.
• Use AI-driven insights to identify content opportunities and refine targeting.

Content Creation & Optimisation

• Produce engaging content across platforms (website, blogs, social media, email campaigns, whitepapers, ebooks, video, etc.).
• Update and refresh existing content for SEO relevance and impact.
• Apply AI tools for drafting, personalisation, and optimisation.

Audience Journey Mapping

• Create tailored content for each stage of the audience lifecycle.
• Implement personalised content to improve conversions and retention.

Campaign Management

• Plan and deliver campaigns aligned with product launches, promotions, and seasonal initiatives.
• Track and report on performance; iterate using data-driven insights.

Brand Messaging & Positioning

• Maintain consistent brand voice across all touchpoints.
• Position Smile as a thought leader in digital health and dental cover.

Performance Analysis & Optimisation

• Monitor KPIs (engagement, conversion, SEO rankings).
• Use AI-powered analytics to improve delivery, targeting, and ROI.

Collaboration & Cross-Functional Alignment

• Work directly with performance marketing, CRM, SEO, and product teams to ensure consistent messaging.
• Contribute to a
  results-first team culture

, sharing learnings and collaborating for impact.

Cost Efficiency & Resource Management

• Manage content budgets effectively.
• Optimise cost per new content piece while maintaining quality and reach.

Key Performance Indicators (KPIs)

• Cost per new piece of content.
• Content engagement & conversion impact.
• Expansion into new mediums (video, infographics, interactive formats).
• Contribution to
  new acquisition and retention targets.

Requirements

This full-time role will only suit someone who:

1. Has extensive experience and evidence of delivering exceptional results with Content Marketing.
2. Demonstrates strategic, analytical, and creative thinking.
3. Is proactive, a self-starter, and thrives in a high-performance culture.
4. Has perfect written and spoken English.
5. Uses AI tools confidently to improve efficiency and outcomes.
6. Operates with the highest integrity.

If you believe you are a great fit for the role and meet ALL requirements above, we are looking forward to hearing from you