2,182 Content Marketing Manager jobs in India

Bangalore, India

Who are we?
Aarki is an AI-driven company specializing in mobile advertising solutions designed to fuel revenue growth. We leverage AI to discover audiences in a privacy-first environment through trillions of contextual bidding signals and proprietary behavioral models. Our audience engagement platform includes creative strategy and execution. We handle 5 million mobile ad requests per second from over 10 billion devices, driving performance for both publishers and brands. We are headquartered in San Francisco, CA, with a global presence across the United States, EMEA, and APAC.

The role?
As Content Marketing Manager on our Marketing team, you'll own Aarki's content engine—from strategy and ideation to SEO and GEO research, writing, editing, and performance tracking. You'll be equally comfortable diving into keyword data, writing sharp and engaging copy, and ensuring our content is technically optimized for search. You'll work closely with growth, product marketing, and design to ensure our stories reach the right audience, in the right format, at the right time.

What will you do?

• Content Strategy: Develop and maintain an editorial calendar aligned with marketing priorities, SEO goals, and campaign launches.
• SEO-Driven Top-of-Funnel Content: Plan, write, and optimize blog posts, landing pages, and resource content designed to rank for high-value keywords and drive qualified organic traffic. Ensure all assets are technically optimized for search and reflect Aarki's brand voice.
• Long-Form & Funnel-Driving Content: Develop mid and bottom-funnel content including whitepapers, eBooks, case studies, one-pagers, sales enablement materials, and thought leadership articles. Collaborate with product, sales, and design to create assets for and other knowledge-sharing channels that educate prospects and support conversion.
• Keyword & SERP Analysis: Conduct ongoing keyword research and competitor content audits to uncover new ranking opportunities.
• Content Distribution: Collaborate with the growth team to amplify content via email, social, and paid channels.
• Performance Tracking: Monitor organic traffic, rankings, and engagement metrics; adjust content strategy based on results.
• Brand Voice & Consistency: Ensure all content reflects Aarki's tone, positioning, and visual identity.
• PR & Media Outreach: Manage press releases and coordinate with external media partners to secure coverage that supports Aarki's brand positioning.
• Cross-Team Collaboration: Partner with design, product, and sales to develop case studies, one-pagers, and thought leadership assets.
• Process Improvement: Introduce tools and workflows to scale content creation and measurement.

What are we looking for?

• 4–6 years in content marketing, with a strong portfolio of SEO-optimized content.
• Proven track record of growing organic traffic through content.
• Expertise in keyword research tools (SEMRush, Ahrefs, Google Keyword Planner, etc.).
• Strong writing and editing skills, with the ability to adapt tone and complexity for different audiences.
• Analytical mindset; comfortable working with Google Analytics, Search Console, and SEO reporting dashboards.
• Good understanding of AI content and SEO tools, and ability to use them strategically to speed up research, ideation, and production while maintaining originality and quality.
• Self-starter who thrives in a fast-paced environment and can manage multiple priorities.
• Excellent verbal and written English communication skills.
• Nice to have:
• Experience in adtech, martech, or B2B SaaS.
• Familiarity with HTML basics and CMS platforms (WordPress, Webflow).
• Knowledge of on-page technical SEO best practices.

Job Title: Content Marketing Manager

Job Location:
Pune

Experience:
3–5 years

Job Summary

We are seeking a motivated and experienced
Content Marketing Manager
to join our team. The ideal candidate will have a strong background in content strategy and creation for
B2B SaaS audiences
. This role will be responsible for creating strong first impressions with target customers, articulating both HiLabs' value and differentiation. The Content Marketing Manager will need to be (or become) a subject matter expert on the US healthcare industry and speak the language of US healthcare executives, operations leaders, and IT professionals.

This role will own and maintain the
content calendar across formats
with the express remit of attracting new customers and engaging our communities. The candidate will also manage
website-related content
(landing pages, product/solution pages, and SEO-driven web copy) and leverage
AI tools
to create, scale, and optimize content efficiently.

Responsibilities

Content Strategy & Planning

• Develop a comprehensive content strategy to achieve marketing goals.
• Plan and manage a
  sustainable content calendar
  across formats, including blog posts, whitepapers, case studies, newsletters, PR, product copy,
  and website content
  .
• Identify content gaps and generate content that will grow reach, engagement, and demand.
• Create content streams across corporate marketing, product marketing, and executive brand building.

Execution & Management

• Write and edit high-quality content optimized to perform for each format and channel, with a strong focus on
  website and digital channels
  .
• Develop a compelling and consistent voice for the brand and provide internal education to propagate that voice.
• Collaborate and drive outcomes with Product, Sales, Customer Success, and Design teams.
• Oversee content processes—from idea to archive—and establish best practices.
• Scale the content program by leveraging coworkers,
  AI-powered tools
  , and automation platforms.

Performance Analysis & SEO

·   Track, evaluate, and report on content and channel performance.

·   Use SEO tools to ensure best practices are followed across all content.

·   Iterate based on insights to improve future content effectiveness.

Desired Profile

• 3–5 years of experience in content strategy, editorial planning, and production for
  B2B SaaS organizations
  .
• History of measurable results across channels—website, blog, social media, PR, thought leadership, and sponsored content.
• Exceptional writing, editing, and storytelling skills, with a portfolio of published work.
• Demonstrated success in driving content that generates traffic, leads, or engagement.
• Solid understanding of SEO, digital marketing metrics, and
  content management systems (CMS)
  .
• Experience co-creating content with technical experts and executives.
• Excellent project management and communication skills.
• Ability to manage and execute a
  content calendar
  independently.
• Comfort with using
  AI tools
  for content creation, optimization, and analysis.

Preferred Qualifications

·   Exposure to or prior knowledge of the
U.S. healthcare industry
.

·   Familiarity with marketing automation and analytics tools.

Apply here -

Job Title: Content Marketing Manager

About the Role

We are looking for an experienced Content Marketing Manager to take our content to the next level with key buyers, influencers, and communities in compliance and risk management. With strong storytelling, strategic insights, and data-driven thinking, this role will shape our content, brand, and product identity, strengthen our presence, and promote our position as a thought leader. The environment is highly technical, and you will be expected to translate technical information into easily consumable content.

This role is ideal for an organised, creative, and strategic thinker who is excited by technology and innovation and thrives in a fast-paced, collaborative environment.

Key Responsibilities

• Develop and implement a content strategy aligned with business goals and measurable success parameters.
• Plan and execute a comprehensive content calendar.
• Create, edit, proofread, publish, and promote industry-leading content such as white papers, research reports, eBooks, PR articles, blogs, website copy, emails, and partner marketing materials.
• Define and track content performance metrics, including audience growth, engagement, and reach.
• Maintain an ongoing editorial calendar to drive thought leadership, brand awareness, engagement, and conversions.
• Ensure content consistency across all media and departments.
• Plan and develop multimedia content such as podcasts, webinars, videos, and social media.
• Align content strategy with customer buyer journeys and community interests, collaborating on technical content approaches.
• Manage internal and external content creation resources/agencies.
• Partner with demand generation and product marketing teams to drive pipeline growth and customer expansion.

Requirements

• 7+ years of content marketing experience.
• Proven ability to develop compelling stories across content types and audience personas through written, spoken, and digital formats.
• Strong project management skills, with the ability to manage content calendars, agencies, and multiple projects simultaneously.
• Excellent written and verbal communication, analytical abilities, and editorial craftsmanship.
• Experience creating content for a variety of platforms.
• Solid understanding of SEO and social media best practices, including social copywriting.
• Highly organized and self-motivated with a track record of timely, high-quality execution.
• Collaborative team player who thrives in a dynamic, high-growth, fast-paced environment.
• Understanding of the risk and compliance landscape is highly advantageous.

Job Types: Full-time, Permanent

Pay: ₹2,500, ₹4,000,000.00 per year

Benefits:

• Provident Fund

Experience:

• total work: 7 years (Preferred)
• Content marketing: 7 years (Preferred)
• Information security: 4 years (Preferred)

Key Responsibilities:

1. Thought Leadership Strategy:

2. Develop and execute a robust thought leadership content strategy to position the brand as an authority in the technology space.

3. Collaborate with internal teams, executives, and industry experts to create high-value content such as white papers, case studies, webinars, blogs, and reports.

4. Identify emerging industry trends and craft timely, insightful content that resonates with B2B audiences.

5. Technology Understanding:

6. Leverage a strong understanding of technology trends, innovations, and business applications to align marketing efforts with industry advancements.

7. Partner with product and technical teams to translate complex technical concepts into digestible, compelling marketing narratives.

8. Content Marketing & Amplification:

9. Develop multi-channel campaigns to distribute thought leadership content effectively, ensuring engagement across LinkedIn, email, website, and partner platforms.

10. Optimize content for search (SEO) and leverage analytics to measure and refine content performance.

11. Sales Enablement:

12. Align thought leadership initiatives with sales strategies to support lead generation, nurture campaigns, and account-based marketing (ABM).

13. Equip sales teams with high-impact collateral and talking points that reflect the brand's thought leadership narrative.

14. Stakeholder Collaboration:

15. Build and maintain relationships with industry influencers, partners, and customers to co-create meaningful content and campaigns.

16. Represent the brand at key industry events, webinars, and roundtables, both online and offline.

Required Skills and Experience:

1. B2B Marketing Expertise:

2. Proven experience in B2B marketing, with a focus on content strategy and demand generation.

3. Deep understanding of buyer personas, B2B sales cycles, and metrics-driven marketing.

4. Technology Acumen:

5. Strong grasp of technology trends, product ecosystems, and innovations in relevant industries.

6. Ability to distill complex technical concepts into clear, actionable marketing strategies.

7. Content Leadership:

8. Exceptional storytelling and writing skills, with a portfolio showcasing thought leadership pieces.

9. Experience in creating high-quality content tailored to C-suite and decision-makers.

10. Strategic Thinking & Execution:

11. Proven ability to align marketing strategies with business goals and drive measurable outcomes.

12. Proficiency in leveraging data analytics tools to assess campaign performance and ROI.

13. Collaboration & Influence:

14. Strong interpersonal and communication skills, with experience managing cross-functional teams.

15. Ability to work with technical teams, sales, and external agencies to deliver cohesive strategies.

Location: Bangalore/Hyderabad, India

Employment Type: Full-Time; Salaried

Compensation: Base Salary, Bonus, Benefits

Job Description
About Us:

At Innovapptive, we are bringing the industrial front-line worker, back-office and assets together. Our platform is the only patented and "Code-Free" connected worker platform for SAP and IBM Maximo and is disrupting and digitizing archaic, tedious, & labor intensive paper-based processes for maintenance, operations, & supply chain. The industrial front-line workers are empowered with a suite of highly reconfigurable mobile apps, while the back-office has real-time visibility into the front-line workforce with better planning, scheduling, adoption monitoring and actionable insights. Some of the world's largest brands such as Newmont Mining, Dominion Nuclear, Hess, Shell, UNICEF, ConocoPhillips, Reckitt Benckiser are digitally transforming their back-office and front-line industrial worker experiences. We are saving companies millions of dollars by improving their asset uptime, productivity, safety, and talent challenges, while delivering jobs better, faster, cheaper and safer.

We are backed by Tiger Global Management, a Global Marquee Fund with over $30 Billion of Assets Under Management (AUM). Tiger Global Management has a reputation of investing and building some of the world's "Unicorn" brands such as Spotify, Netflix, Facebook, LinkedIn, Amazon, Peloton, Harry's, Ola, Flipkart, Freshworks and many more

Recently we have announced our Series B funding led by Vista Equity Partners, a leading global technology investor, with participation from Tiger Global Management, our existing Series A investor. Vista invests in mission-critical software businesses that have a clear purpose and a demonstrated track record of success, such as Innovapptive.

Our mission is made possible by Innovapptive's most important asset: our people. We come together through collaboration and ambition in a team-driven culture. Through the success of our product, we have seen monumental growth in our workforce, and we constantly look for exceptional talent to join us. At Innovapptive, you are challenged with dynamic tasks that drive your professional development and career growth. Join us on our journey to deliver an innovative connected worker experience and to empower 350 Million Industrial Front-Line Workers around the world with the ability to truly harness the power of connected worker experience by improving the working life of a front-line worker and the back-office employee.

The Role

Innovapptive has been growing rapidly as our Connected Worker Platform becomes the software of choice for industrial companies across the globe. We are now ready to double down and hit the accelerate button and increase our market penetration. We are looking for a Content Marketing Manager to join our expanding Demand Generation team. This role will report directly to the Sr. Director of Demand Generation and will work closely with other members of the Marketing team. The Content Marketing Manager will work collaboratively to manage and support all search engine optimization and social media activities. This role includes overseeing and supporting various Content Marketing initiatives aimed at enhancing rankings across major search networks with the ultimate goal of maximizing ROI.

This role is perfect for someone who has entrepreneurial drive and Content Marketing experience You will directly contribute to the growth of Innovapptive.

How You Will Make an Impact:

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Develop a data-driven content strategy: Create a long-term and short-term content publishing calendar aligned with business goals and marketing campaigns, incorporating insights from the audit and competitor analysis
• Conduct a comprehensive content audit: Analyze existing content for brand voice, relevance, and optimization
• Identify content gaps & opportunities: Research competitors and industry trends to discover content gaps and relevant topics
• Content creation & management: Write captivating product landing pages, comparison pages, blog posts, articles, white papers, case studies, ebooks, and other formats, and manage a team of freelancers/internal team writers, all ensuring adherence to brand voice and messaging guidelines
• Monitor & optimize content performance: Track performance through online tools like Google Analytics, SEMRush, HubSpot Marketing. Ensure legal compliance (e.g., copyright and data protection). Stay updated on industry trends to generate new ideas and attract audiences
• Cross-Team Collaboration: Build strong relationships with marketing, sales, and product teams. Align content with the needs of various teams and contribute to overall marketing strategy
• Contribute to broader marketing strategy: Participate in brainstorming sessions, stay informed about B2B SaaS trends and competitor analysis, and track marketing KPIs, reporting on content performance to stakeholders
• Content Distribution: Develop a distribution plan to ensure content reaches the target audience through various channels. Leverage social media, email marketing, and other platforms for content promotion
• Lead Generation: Create content that serves as lead magnets, attracting and nurturing leads throughout the buyer's journey. Collaborate with demand generation teams to align content with lead generation goals
• Thought Leadership: Establish the brand and key individuals as thought leaders in the industry through insightful and valuable content. Develop documentation, tutorials, and webinars to enhance customer knowledge

What You Bring to the Team:

The ideal candidate is a highly energetic, passionate, and purpose-driven executive that wants to make a significant impact on the world. The ideal candidate will work in a fast-paced, dynamic, and data-driven organization and is obsessed with search engine optimization.

Qualification:

• 6-9 years of content marketing experience, preferably in B2B software/SaaS products and services or other relevant B2B industries. Leadership experience in a content marketing role is a plus
• Proven track record of creating, optimizing, and repurposing content that supports the entire marketing and sales funnel, demonstrating a quantifiable impact on revenue (e.g., increased leads, improved conversion rates). Excellent storytelling and editing/proofreading skills are essential
• Strong understanding of SEO best practices and experience with relevant content analytics tools (e.g., Google Analytics and SEMrush)
• Proficiency in a content management system (CMS) used by your company (e.g., WordPress, HubSpot)
• Ability to collaborate effectively with a remote team
• Exceptional communication skills and the ability to work collaboratively across departments
• Creative and strategic thinker, capable of developing innovative content marketing strategies
• Strong leadership skills with experience managing and mentoring a team

What We Offer:

• A positive, open, and highly-innovative environment and team
• Entrepreneurial spirit with unlimited opportunity to grow
• Opportunity to work with leading global brands on exciting and impactful projects
• Competitive Base Pay
• Best of plan on Vacation & Paid Time Off
• Provision of Medical Insurance for family - self, dependent, spouse, dependent children, parents/parent-in-laws
• Paid Maternity and Paternity leave
• Bi-annual reviews to ensure transparency and promoting high performance culture
• OKR Driven Performance Development Environment
• Learning & Development - access to wide range of e-Learning courses (technical, Product, Process, etc.,)
• A host of Interest Groups/Clubs for Book Reading, Toastmasters, Sports - Cricket, Volleyball, Throw-ball, Badminton, TT, Music

Innovapptive does not accept and will not review unsolicited resumes from search firms.

Innovapptive is an equal opportunity employer and is committed to a diverse and inclusive workplace. Qualified applicants will receive consideration for employment without regard to race, color, religion or creed, alienage or citizenship status, political affiliation, marital or partnership status, age, national origin, ancestry, physical or mental disability, medical condition, veteran status, gender, gender identity, pregnancy, childbirth (or related medical conditions), sex, sexual orientation, sexual and other reproductive health decisions, genetic disorder, genetic predisposition, carrier status, military status, familial status, or domestic violence victim status and any other basis protected under federal, state, or local laws.

Powered by JazzHR

eu3Wv534Ak

Job Description

About Us:

At Innovapptive, we are bringing the industrial front-line worker, back-office and assets together. Our platform is the only patented and "Code-Free" connected worker platform for SAP and IBM Maximo and is disrupting and digitizing archaic, tedious, & labor intensive paper-based processes for maintenance, operations, & supply chain. The industrial front-line workers are empowered with a suite of highly reconfigurable mobile apps, while the back-office has real-time visibility into the front-line workforce with better planning, scheduling, adoption monitoring and actionable insights. Some of the world's largest brands such as Newmont Mining, Dominion Nuclear, Hess, Shell, UNICEF, ConocoPhillips, Reckitt Benckiser are digitally transforming their back-office and front-line industrial worker experiences. We are saving companies millions of dollars by improving their asset uptime, productivity, safety, and talent challenges, while delivering jobs better, faster, cheaper and safer.

We are backed by Tiger Global Management, a Global Marquee Fund with over $30 Billion of Assets Under Management (AUM). Tiger Global Management has a reputation of investing and building some of the world's "Unicorn" brands such as Spotify, Netflix, Facebook, LinkedIn, Amazon, Peloton, Harry's, Ola, Flipkart, Freshworks and many more

Recently we have announced our Series B funding led by Vista Equity Partners, a leading global technology investor, with participation from Tiger Global Management, our existing Series A investor. Vista invests in mission-critical software businesses that have a clear purpose and a demonstrated track record of success, such as Innovapptive.

Our mission is made possible by Innovapptive's most important asset: our people. We come together through collaboration and ambition in a team-driven culture. Through the success of our product, we have seen monumental growth in our workforce, and we constantly look for exceptional talent to join us. At Innovapptive, you are challenged with dynamic tasks that drive your professional development and career growth. Join us on our journey to deliver an innovative connected worker experience and to empower 350 Million Industrial Front-Line Workers around the world with the ability to truly harness the power of connected worker experience by improving the working life of a front-line worker and the back-office employee.

The Role

Innovapptive has been growing rapidly as our Connected Worker Platform becomes the software of choice for industrial companies across the globe. We are now ready to double down and hit the accelerate button and increase our market penetration. We are looking for a Content Marketing Manager to join our expanding Demand Generation team. This role will report directly to the Sr. Director of Demand Generation and will work closely with other members of the Marketing team. The Content Marketing Manager will work collaboratively to manage and support all search engine optimization and social media activities. This role includes overseeing and supporting various Content Marketing initiatives aimed at enhancing rankings across major search networks with the ultimate goal of maximizing ROI.

This role is perfect for someone who has entrepreneurial drive and Content Marketing experience You will directly contribute to the growth of Innovapptive.

How You Will Make an Impact:

• Develop a data-driven content strategy: Create a long-term and short-term content publishing calendar aligned with business goals and marketing campaigns, incorporating insights from the audit and competitor analysis.
• Conduct a comprehensive content audit: Analyze existing content for brand voice, relevance, and optimization.
• Identify content gaps & opportunities: Research competitors and industry trends to discover content gaps and relevant topics.
• Content creation & management: Write captivating product landing pages, comparison pages, blog posts, articles, white papers, case studies, ebooks, and other formats, and manage a team of freelancers/internal team writers, all ensuring adherence to brand voice and messaging guidelines.
• Monitor & optimize content performance: Track performance through online tools like Google Analytics, SEMRush, HubSpot Marketing. Ensure legal compliance (e.g., copyright and data protection). Stay updated on industry trends to generate new ideas and attract audiences.
• Cross-Team Collaboration: Build strong relationships with marketing, sales, and product teams. Align content with the needs of various teams and contribute to overall marketing strategy.
• Contribute to broader marketing strategy: Participate in brainstorming sessions, stay informed about B2B SaaS trends and competitor analysis, and track marketing KPIs, reporting on content performance to stakeholders
• Content Distribution: Develop a distribution plan to ensure content reaches the target audience through various channels. Leverage social media, email marketing, and other platforms for content promotion.
• Lead Generation: Create content that serves as lead magnets, attracting and nurturing leads throughout the buyer's journey. Collaborate with demand generation teams to align content with lead generation goals.
• Thought Leadership: Establish the brand and key individuals as thought leaders in the industry through insightful and valuable content. Develop documentation, tutorials, and webinars to enhance customer knowledge.

What You Bring to the Team:

The ideal candidate is a highly energetic, passionate, and purpose-driven executive that wants to make a significant impact on the world. The ideal candidate will work in a fast-paced, dynamic, and data-driven organization and is obsessed with search engine optimization.

Qualification:

• 6-9 years of content marketing experience, preferably in B2B software/SaaS products and services or other relevant B2B industries. Leadership experience in a content marketing role is a plus.
• Proven track record of creating, optimizing, and repurposing content that supports the entire marketing and sales funnel, demonstrating a quantifiable impact on revenue (e.g., increased leads, improved conversion rates). Excellent storytelling and editing/proofreading skills are essential.
• Strong understanding of SEO best practices and experience with relevant content analytics tools (e.g., Google Analytics and SEMrush).
• Proficiency in a content management system (CMS) used by your company (e.g., WordPress, HubSpot).
• Ability to collaborate effectively with a remote team.
• Exceptional communication skills and the ability to work collaboratively across departments.
• Creative and strategic thinker, capable of developing innovative content marketing strategies.
• Strong leadership skills with experience managing and mentoring a team.

What We Offer:

• A positive, open, and highly-innovative environment and team
• Entrepreneurial spirit with unlimited opportunity to grow
• Opportunity to work with leading global brands on exciting and impactful projects
• Competitive Base Pay
• Best of plan on Vacation & Paid Time Off.
• Provision of Medical Insurance for family - self, dependent, spouse, dependent children, parents/parent-in-laws
• Paid Maternity and Paternity leave
• Bi-annual reviews to ensure transparency and promoting high performance culture
• OKR Driven Performance Development Environment
• Learning & Development - access to wide range of e-Learning courses (technical, Product, Process, etc.,)
• A host of Interest Groups/Clubs for Book Reading, Toastmasters, Sports - Cricket, Volleyball, Throw-ball, Badminton, TT, Music

Innovapptive does not accept and will not review unsolicited resumes from search firms.

Innovapptive is an equal opportunity employer and is committed to a diverse and inclusive workplace. Qualified applicants will receive consideration for employment without regard to race, color, religion or creed, alienage or citizenship status, political affiliation, marital or partnership status, age, national origin, ancestry, physical or mental disability, medical condition, veteran status, gender, gender identity, pregnancy, childbirth (or related medical conditions), sex, sexual orientation, sexual and other reproductive health decisions, genetic disorder, genetic predisposition, carrier status, military status, familial status, or domestic violence victim status and any other basis protected under federal, state, or local laws.

eu3Wv534Ak

We're looking for a creative
Content Marketer
to join our team in Gurgaon. If you have a strong grasp of B2B SaaS, know how to craft content that converts, and enjoy switching between long-form blogs and punchy LinkedIn posts, we'd love to meet you.

Job Descriptions

• Content Creation:
  Write, edit, and manage high-quality content across formats—blogs, whitepapers, case studies, email copy, landing pages, social posts, etc.
• SEO & Distribution:
  Optimize content for search and engagement; work with the marketing team to distribute it via appropriate channels.
• Messaging Alignment:
  Work closely with product marketing to ensure all content is aligned with our positioning and voice.
• Performance Analysis:
  Track content performance metrics (engagement, conversion, SEO rankings) and iterate based on insights.
• Collaboration:
  Partner with design, sales, and customer success teams to support GTM campaigns and build relevant content.

Requirements

• 2–5 years of content marketing experience in a
  B2B SaaS
  company.
• Proven ability to write and edit both
  long-form content
  (e.g., blogs, ebooks) and
  short-form content
  (e.g., social media, email).
• Familiarity with tools like
  HubSpot, SEMrush, Ahrefs, or Google Analytics
  .
• Strong command of written English with a flair for storytelling and clarity.
• Comfortable working from our
  Gurgaon office
  .

Core Goal Build Pepper’s thought leadership and content engine — across written, SEO, and video — to drive demand, nurture leads, and strengthen Pepper’s brand authority. Key Responsibilities Thought Leadership & Executive Branding Develop written and video content for Pepper’s leadership (Linked In posts, POV videos, keynote snippets). Build a consistent executive thought leadership calendar. Content Strategy & Production Own Pepper’s content strategy across blog, Linked In, gated assets, and campaigns. Plan, write, and repurpose content into multiple formats (blogs, reports, guides, ebooks). Manage interns, freelancers, and regional content support (e.g., US-based resources). SEO Ownership Lead SEO strategy for Pepper (technical + content-driven). Build topical authority through keyword strategy, pillar content, and link building. Ensure SEO efforts are tied to pipeline goals. Video Content Marketing Lead production of short-form and long-form videos for leadership thought leadership, campaigns, and social channels. Work with design/production partners to deliver high-quality video assets. Campaign Support Collaborate with Demand Gen and ABM terms to create high-converting assets (case studies, whitepapers, reports). Build gated and nurture content that accelerates SQL conversions. KPIs SEO performance (organic traffic, keyword rankings, citations in AI search) Content-driven pipeline contribution (downloads, MQLs, SQLs) Engagement on Pepper + leadership Linked In handles (posts, videos, shares) Volume and velocity of asset production. Ideal Background 6–8 years in B2 B content or product marketing Strong writing + editorial ability with proven SEO expertise Hands-on experience with video content production (or managing vendors) Background in B2 B Saa S and content-driven pipeline growth Comfortable working cross-functionally with Demand Gen, Events, and Sales