1,293 Customer Data jobs in India

Experience:
5 to 10 Years

Qualifications

• Bachelor's or master's degree in computer science, Data Science, Marketing Analytics, or a related field.
• 5+ years of experience in CDP implementation and marketing analytics.
• Experience with tools like Hightouch, Segment, mParticle, Treasure Data, Amperity, Simon data, or Salesforce CDP (Experience in any one tool is mandatory).
• Exposure to MLOps practices and model monitoring pipelines.
• Strong proficiency in Python, SQL, and ML frameworks (e.g., scikit-learn, TensorFlow, PyTorch).
• Experience with cloud platforms and tools like Azure Data Factory, Databricks, Synapse, Snowflake.
• Hands-on experience with NLP techniques and libraries (e.g., spaCy, NLTK, transformers).
• Experience deploying GenAI applications and understanding of LLM frameworks.
• Familiarity with campaign attribution models, marketing funnels, and retention strategies.

• Excellent analytical, communication, and stakeholder management skills.

• About the Role:

We are seeking a highly skilled CDP & Marketing Analytics Specialist to join our digital transformation team.
The ideal candidate will have hands-on experience with Customer Data Platforms (CDPs) and a deep understanding of customer data ingestion, real-time data pipelines, and AI-driven marketing strategies
. You will be responsible for leveraging advanced analytics and machine learning to enable data-driven decision-making and hyper-personalized marketing at scale

Key Responsibilities

• Design and implement end-to-end customer data ingestion strategies from diverse sources (CRM, web, mobile, social, PoS, etc.) into a unified CDP.
• Build and maintain real-time streaming data pipelines using tools such as Azure Data Factory, Databricks, Kafka, etc.
• Design and implement composable Customer Data Platforms (CDPs) leveraging modern data platforms such as Snowflake, Databricks, and similar technologies.
• Develop and deploy AI/ML-driven customer segmentation models (behavioral, demographic, predictive — e.g., high CLV, churn-risk clusters).

Perform Advanced Analytics, Including

• Customer Lifetime Value (CLV) estimation
• Churn prediction and retention modeling
• Attribution analysis to evaluate campaign ROI
• Sentiment and intent analysis using NLP on social media, chat, and survey data
• Next Best Action (NBA) models to dynamically recommend personalized offers, content, or touchpoints across channels.
• Propensity model to forecast the likelihood of customer actions such as purchases, upgrades, or churn.

Build and operationalize predictive models and apply GenAI techniques for:

• Automated customer service chatbots
• Content generation and personalization
• Synthetic data generation for simulation and testing
• Implement real-time decisioning engines and API-based integrations with advertising platforms (Google Ads, Meta, etc.) for dynamic campaign execution.
• Continuously monitor and tune models and pipelines for optimal performance and data freshness.
• Collaborate with cross-functional teams including marketing, data engineering, product, and analytics

Skills: amperity,sql,salesforce cdp,segment,mparticle,platforms,databricks,azure,ai/ml frameworks,hightouch,marketing analytics,marketing funnels,ml,analytics,customer data,synapse,snowflake,nltk,genai applications,campaign attribution models,simon data,transformers,retention strategies,spacy,cdp,python,treasure data,azure data factory,nlp techniques,mlops practices,mlops

Key Responsibilities:

• Customer Relationship Management:
• Develop and maintain strong, long-term relationships with customers.
• Serve as the primary point of contact for customers, addressing their inquiries, concerns, and feedback.
• Ensure a personalized experience for each customer by understanding their unique needs.
• Client Retention:
• Identify and implement strategies to improve customer retention.
• Monitor customer satisfaction levels and resolve issues promptly.
• Conduct follow-up calls or emails to gather feedback after services or products are delivered.
• Sales Support:
• Collaborate with the sales team to identify cross-selling or up-selling opportunities.
• Assist customers in making informed decisions by understanding their requirements and recommending appropriate products or services.
• Process orders, returns, and exchanges, ensuring a smooth transaction process.
• Problem Resolution:
• Address and resolve customer complaints, acting as a mediator when necessary.
• Work with internal teams (e.g., logistics, product development, or technical support) to resolve any issues that may affect the customer experience.
• Maintain a record of customer complaints and resolutions for future reference.
• Customer Feedback & Reporting:
• Collect customer feedback through surveys, interviews, or direct conversations.
• Provide regular reports on customer satisfaction, trends, and areas of improvement to management.
• Use customer insights to drive improvements in service offerings or product designs.
• Collaboration with Other Departments:
• Work closely with the marketing and product teams to ensure customer needs are incorporated into promotional campaigns and product enhancements.
• Assist in the development of training materials and processes to improve customer interactions across all touchpoints.
• CRM Software Utilization:
• Manage and update customer information using CRM software (e.g., Salesforce, Zoho CRM, HubSpot).
• Track customer interactions, sales opportunities, and project timelines in CRM tools.

Qualifications:

• Education: A bachelor's degree in Business, Marketing, Communication, or a related field.

Experience:

• Previous experience in customer service or customer relationship management is preferred (0-3 years).
• Experience working in a similar industry is a plus ( Health & wellness)

Skills:

• Excellent communication and interpersonal skills.
• Strong problem-solving abilities and conflict resolution skills.
• Proficient in using CRM software (Salesforce, Zoho, HubSpot, etc.).
• Ability to understand customer needs and translate them into actionable solutions.
• High attention to detail and strong organizational skills.

Desired Traits:

• Empathetic and customer-centric mindset.
• Ability to work under pressure and handle multiple tasks simultaneously.
• Strong team player with the ability to collaborate across departments.
• Enthusiastic and positive attitude towards customer interaction.

Job Type: Full-time

Pay: ₹15,000.00 per month

Benefits:

• Paid time off

Ability to commute/relocate:

• Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Are you ok with 15k?

Language:

• Hindi (Required)
• English (Required)

Work Location: In person

Overview:

The MongoDB / Elasticsearch / Linux Sysadm / Ansible Engineer supports various database and automation in a 24/7 Linux environment.

A good candidate has knowledge that could be gained with one of the following:

2+ years of experience with either MongoDB or Elasticsearch application support, DBA or development

3+ years of experience with other database application support or DBA or development

2+ years of Linux system administration

2+ years of Linux system automation

We will train for required expertise in database application support, Linux system administration and other technologies as needed.

Responsibilities include issue resolution for database application alerts, upgrades, patching, security, data restorals and replication, backups and performance tuning. They also include operating system and network troubleshooting.

In addition to direct customer support, support engineers work with other teams such as DBAs, SREs, account managers and developers as needed.

Daily activities include responding to customer requests (tickets and chats) and monitoring alerts, monitoring the production environment, providing acceptable system performance, and assuring data are protected and recoverable as required.

Support Data Engineer IIs own moderate to complex customer issues which may take multiple days to resolve fully.

This position is for shift 2 and shift 3 in a support engineer team that provides 24/7 operations support for MongoDB, Elasticsearch and other database services in a Linux environment.

Due to the 24x7 operations of the business support engineers must be able to work a flexible work schedule, which will include weekends, holidays, occasional nights and emergency escalations.

Support engineers take part in on-call rotation during regular shift hours.

Important skills and experience

• Excellent troubleshooting skills with ability to resolve issues quickly and effectively
• Experience managing MongoDB, Elasticsearch or other database configurations
• Good understanding of Linux operating system, especially debian and CentOS based distributions
• Ability to work well in teams with good oral, written, and interpersonal skills
• Ability to communicate technical details and ideas and write documentation
• Ability to work independently as part of a remote team
• Useful skills and experience
• Excellent understanding of MongoDB or Elasticsearch database concepts and structures
• Proven experience implementing and supporting enterprise database systems
• Scripting experience with shell scripting or Python
• Configuration management and orchestration experience with Ansible, Puppet or Chef
• Exposure to a broad range of technologies, especially Redis, k8s, Postgresql, Hadoop, and Kafka

Location: Hyderabad (Work from Office – 5 Days)

Experience Required: 5 – 10 Years

Compensation: ₹25,00,000 – ₹6,00,000 per annum

Qualification: B.C.A. / B.Tech. / M.Tech. / MBA in Computer Science, Data Science, or related fields

About the Role

We are seeking a highly skilled CDP & Marketing Analytics Specialist to join our digital transformation team. The ideal candidate will have strong hands-on experience with Customer Data Platforms (CDPs), real-time data pipelines, and AI-driven marketing strategies. You will drive data-driven decision-making and enable hyper-personalized marketing at scale.

Key Responsibilities

• Customer Data Ingestion: Design and implement strategies to unify data from multiple sources (CRM, web, mobile, social, PoS, etc.) into a single CDP.
• Data Pipelines: Build and maintain real-time streaming pipelines using Azure Data Factory, Databricks, Kafka, etc.
• CDP Implementation: Design and deploy composable CDPs leveraging Snowflake, Databricks, and modern data platforms.
• AI/ML Models: Develop and operationalize predictive models for:
• Customer segmentation (behavioral, demographic, predictive)
• CLV (Customer Lifetime Value) estimation
• Churn prediction & retention modeling
• Campaign attribution and ROI analysis
• Sentiment/intent analysis using NLP
• Next Best Action (NBA) models for personalized recommendations
• GenAI Applications: Apply GenAI for:
• Automated chatbots
• Content generation & personalization
• Synthetic data generation for testing
• Real-Time Decisioning: Integrate with ad platforms (Google Ads, Meta, etc.) for dynamic campaign execution.
• Monitoring & Optimization: Continuously tune models, pipelines, and ensure high-quality, real-time data.
• Cross-Functional Collaboration: Work closely with marketing, product, data engineering, and analytics teams.

Qualifications

• 5+ years of hands-on experience in CDP implementation and marketing analytics.
• Strong expertise in at least one CDP tool (e.g., Hightouch, Segment, mParticle, Treasure Data, Amperity, Simon Data, Salesforce CDP).
• Proficiency in Python, SQL, and ML frameworks (scikit-learn, TensorFlow, PyTorch).
• Experience with cloud platforms – Azure Data Factory, Databricks, Synapse, Snowflake.
• Hands-on with NLP libraries (spaCy, NLTK, transformers).
• Familiarity with MLOps and model monitoring pipelines.
• Strong understanding of marketing funnels, attribution models, and retention strategies.
• Excellent communication, analytical, and stakeholder management skills.

Preferred Skills

• Prior experience in B2C / D2C industries (Retail, E-commerce, Travel & Hospitality).
• Exposure to high-scale personalization and customer engagement platforms.

Additional Information

• Work Mode: Onsite – Hyderabad (No Hybrid/Remote)
• Working Days: 5 Days a Week
• Notice Period: Immediate joiners or within 15 days preferred
• Relocation Support: Open for candidates willing to relocate

Job Type: Full-time

Pay: ₹2,5 600,000.00 per year

As a Customer Value Data Analyst, you will play a crucial role in driving insights from customer data to enhance customer satisfaction, loyalty, and overall value. You are responsible for analyzing large datasets, identifying trends, and providing actionable recommendations to optimize customer interactions and improve business outcomes.

• Collect and Analyze customer data to identify patterns, trends, and correlations that impact customer value.
• Develop and maintain predictive models to forecast customer behavior, including churn, lifetime value, and cross-sell opportunities.
• Collaborate with cross-functional teams to translate data insights into actionable strategies and initiatives.
• Monitor key performance indicators (KPIs) related to customer value and recommend adjustments to improve outcomes.
• Conduct A/B tests and experiments to optimize customer experiences and increase engagement.
• Generate reports and presentations to communicate findings and recommendations to stakeholders at all levels.
• Stay updated on industry trends and best practices in customer analytics and data science.
• Value Success Planning Process.

• 5+ years of experience in data analysis or related roles, preferably in a customer-centric environment.
• Proficiency in SQL, Python, R, or other programming languages used for data analysis.
• Experience with data visualization tools such as Tableau, AWS QuickSight, or Power BI.
• Strong analytical and problem-solving skills with the ability to translate complex data into actionable insights.
• Excellent communication skills with the ability to present technical information to non-technical audiences.
• Self-motivated and able to work independently as well as collaboratively in a team environment.
• Prior experience with machine learning techniques and predictive modeling is a plus.
• Ability to present findings clearly and concisely to different stakeholders.

Education

• Preferable Master of Science in Economics and Business Administration or related field

Competence

• Focus on Customer Value
• Taking Accountability
• Collaboration
• Embracing Innovation

We Drive Customer Value

We Take Ownership

We Are Bold

Basware is how finance leaders in global enterprises can finally automate their complex, labor-intensive invoice processes and stay compliant with regulatory change. Our Accounts Payable (AP) automation and invoicing platform helps companies achieve a new level of efficiency – in a matter of months – while reducing errors and risks. We bring a unique combination of true automation, complete coverage, and deeper expertise to make it all just happen for our customers. That's why the world's most efficient AP departments at 700+ global customers rely on Basware to handle over 170 million invoices per year.

Joining Basware means you'll join a team filled with innovators, passionate about their work and enthusiastic about the industry we've pioneered. You'll work alongside highly motivated, capable, and friendly individuals who collaborate to deliver world-class solutions and services. A critical part of our culture is the high amount of trust we put into our employees—we want everyone to make a difference, so we offer flexibility in how you work, giving you the freedom and support to deliver your best results. We truly live our values where:

We Drive Customer Value , We Take Ownership and We Are Bold in everything we do, to make it all just happen for our customers.

2025

Gartner Magic Quadrant Leader for Accounts Payable Applications / Basware and Deloitte create Center of Excellence

2024

Launch of World's 1st AP-Powered GenAI

2023

Growth through acquisitions, Glantus and AP Matching

2022

Basware became a privately-held corporation in a go-private transaction led by software private equity firm Accel-KKR

Job Title:
Customer Data Platform (CDP) & Marketing Analytics Specialist

Location:
Hyderabad

Experience Level:
5+ Years

Employment Type:
Full-time

About the Role:

We are seeking a highly skilled CDP & Marketing Analytics Specialist to join our digital transformation team. The ideal candidate will have hands-on experience with Customer Data Platforms (CDPs) and a deep understanding of customer data ingestion, real-time data pipelines, and AI-driven marketing strategies. You will be responsible for leveraging advanced analytics and machine learning to enable data-driven decision-making and hyper-personalized marketing at scale.

Key Responsibilities:

• Design and implement end-to-end customer data ingestion strategies from diverse sources (CRM, web, mobile, social, PoS, etc.) into a unified CDP.
• Build and maintain real-time streaming data pipelines using tools such as Azure Data Factory, Databricks, Kafka, etc.
• Design and implement composable Customer Data Platforms (CDPs) leveraging modern data platforms such as Snowflake, Databricks, and similar technologies.
• Develop and deploy AI/ML-driven customer segmentation models (behavioral, demographic, predictive — e.g., high CLV, churn-risk clusters).
• Perform advanced analytics, including:
• Customer Lifetime Value (CLV) estimation
• Churn prediction and retention modeling
• Attribution analysis to evaluate campaign ROI
• Sentiment and intent analysis using NLP on social media, chat, and survey data
• Next Best Action (NBA) models to dynamically recommend personalized offers, content, or touchpoints across channels
• Propensity model to forecast the likelihood of customer actions such as purchases, upgrades, or churn
• Build and operationalize predictive models and apply GenAI techniques for:
• Automated customer service chatbots
• Content generation and personalization
• Synthetic data generation for simulation and testing
• Implement real-time decisioning engines and API-based integrations with advertising platforms (Google Ads, Meta, etc.) for dynamic campaign execution.
• Continuously monitor and tune models and pipelines for optimal performance and data freshness.
• Collaborate with cross-functional teams including marketing, data engineering, product, and analytics.

Qualifications:

• Bachelor's or master's degree in computer science, Data Science, Marketing Analytics, or a related field.
• 5+ years of experience in CDP implementation and marketing analytics.
• Strong proficiency in Python, SQL, and ML frameworks (e.g., scikit-learn, TensorFlow, PyTorch).
• Experience with cloud platforms and tools like Azure Data Factory, Databricks, Synapse, Snowflake.
• Hands-on experience with NLP techniques and libraries (e.g., spaCy, NLTK, transformers).
• Experience deploying GenAI applications and understanding of LLM frameworks.
• Familiarity with campaign attribution models, marketing funnels, and retention strategies.
• Excellent analytical, communication, and stakeholder management skills.

Preferred Skills:

• Experience with tools like Hightouch, Segment, mParticle, Treasure Data, Amperity, Simon Data, or Salesforce CDP.
• Exposure to MLOps practices and model monitoring pipelines.
• Prior experience in B2C/D2C industries (e.g., retail, travel & hospitality, e-commerce).

Position -Customer Data Platform (CDP) Architect

Location - Mumbai/Pune

HCL Software (hcl-software.Com ) delivers software that fulfills the transformative needs of clients around the world. We build award winning software across AI, Automation, Data & Analytics, Security and Cloud.

Summary:

The CDP Architect is responsible for providing technical leadership during HCL Unica software implementations, upgrades and workshops. The Architect will facilitate solution definition, design and implementation of Unica Customer Data Platform (CDP)

The Architect will technically supervise the installation, upgrade, configuration, integration and performance tuning for Unica CDP.

This position requires the ability to work independently, take accountability for solution services and delivery, and function as a team member with both colleagues and clients.

Experience:

Qualified candidates should have 15+ years of experience and a demonstrated track record in solution design, integration, technical configuration, installation and trouble-shooting of Marketing Automation Frameworks like Unica, Adobe, Braze, Salesforce, etc. The role requires a 4-year university degree.

We are seeking a highly skilled Database Architect to design, build, integrate Databases with enterprise applications, systems and middleware. The Architect will provide Technical Leadership and Guidance to the Data and Integration team, mentor database administrators, database developers and ensuring successful client outcomes are delivered.

Responsibilities:

• Collaborate with Clients to understand requirements and deliver effective data and integration solutions.
• Translate conceptual system & business requirements into technical database and integration requirements
• Architect, Design, Build, and Implement databases and data integration frameworks HCL’s Marketing Platform (Unica) and Customer Data Platform (CDP)
• Strongly influence the Database Engineering overall strategy through collaboration with HCL technical experts and management.
• Contribute to complex cross-functional Database Engineering strategic initiatives.
• Manage and design Database architecture for scalability, capacity, performance
• Architect secured on-premise and cloud solutions through standardization, automation, optimization, availability, scalability
• Implement security related risk and compliance initiatives with the ability to guide Database Engineering in streamlining security functions.
• Lead efforts in optimizing support models for Database Engineering including optimization of security, backup/recovery, architecture, networking, and administration
• Provide operational support with the ability to guide members of Database Team for running an optimized support model
• Research and implement modern technologies to enhance/grow existing database infrastructure and performs proof-of-concept research on behalf of Database Engineering.
• Create and deliver presentations for internal stakeholders, Clients and business partners

Qualifications and Experiences

1. 15+ yrs. of Design and Development Experience in Enterprise Database Management, Administration, Integration, Performance Management
2. Strong knowledge of Domain Driven Design, Data Modelling, and Application Architectures
3. Knowledge of Database patterns and technologies and when to use each;
   RDBMS, NoSQL, Columnar,Key-Value, etc.
4. Proven expertise in the design, maintenance, and administration of one or more relational Databases like MySQL, MariaDB, MS-SQL, Oracle
5. Highly knowledgeable of Database architecture and Internals
6. Proficient with Database installation and configuration, clustering, backup, replication
7. Proficient with Database performance tuning, monitoring and alerting tools/processes
8. Proficient with ETL development and tools (IBM DataStage, Microsoft SSIS, etc)
9. Deep Experience in architecting solutions related to data ingestion (real-time and batch), transformation, enrichment, cleansing, data export using ETL and other techniques
10. Ability to work well within an agile team environment and applying the related working methods.
11. Experience working on & integrating with Cloud Platforms like: GCP, AWS, Azure and OpenShift is a plus
12. Excellent communication & interpersonal skills and ability to communicate with customers and business partners
13. Ability to mentor team members.

Education

1. Bachelor’s Degree in Computer Science, Information Technology or equivalent.
2. One or more Database Certifications from Oracle, Microsoft, MySQL
3. One or more Cloud Certifications from Amazon Web Services, Google, Azure

Job Description

As a Customer Value Data Analyst, you will play a crucial role in driving insights from customer data to enhance customer satisfaction, loyalty, and overall value. You are responsible for analyzing large datasets, identifying trends, and providing actionable recommendations to optimize customer interactions and improve business outcomes.

Skills & Requirements

Education

Competence

Job Title: CRM & Marketing Database Executive

Location: Mumbai, Santacruz (East) (Office-based)

Reports To: Business Development Team

Salary Range - up to 35,000 per month

Employment Type: Full-time

Role Overview

We are looking for a CRM & Marketing Database Executive to manage, organize, and maintain our centralized customer and marketing database. The role involves ensuring accuracy of customer/product data, enabling targeted campaigns, and supporting sales and business development teams with reports, insights, and analytics.

Key Responsibilities

• Consolidate and clean customer, industry, and product data into a master database.
• Maintain up-to-date records of ~2,500 customers across 25 industries and 100+ products.
• Standardize formats for customer contacts, industries, and product categories.
• Assign and update industry/product tags for targeted marketing activities.
• Coordinate with sales/business development teams to update customer information after calls, visits, and campaigns.
• Collect and input new leads from exhibitions, referrals, and campaigns.
• Generate weekly/monthly reports on customer engagement, coverage gaps, and campaign performance.
• Provide filtered lists for targeted marketing and highlight cross-selling opportunities.
• Manage database tools (Excel, Google Sheets, CRM) and ensure data validation for accuracy.
• Support CRM migration and integration projects when implemented.

Qualifications & Skills

• Graduate in Commerce, Science, or Business Administration.
• 2–4 years’ experience in data management, CRM handling, or sales/marketing support.
• Strong knowledge of Excel/Google Sheets (Pivot Tables, VLOOKUP/XLOOKUP, data validation).
• Familiarity with CRM tools (Zoho, HubSpot, Airtable) is an advantage.
• High attention to detail, accuracy, and organizational skills.
• Good communication skills for effective coordination with internal teams.

Salary & Benefits

• Competitive market salary based on experience.
• Opportunity to work across diverse industries and product categories.
• Career growth in sales and marketing operations.