20,033 Influencer Marketing Manager jobs in India

Job Title: Influencer Marketing Manager

Experience: 3+ years

Location: Shivajinagar, Pune

Job Description:

We are seeking a dynamic and creative Influencer Marketing Manager to join our team. The ideal candidate will spearhead influencer marketing campaigns, build long-term partnerships with influencers, and drive brand awareness and engagement across digital platforms. This role demands a strategic thinker who is results-driven, trend-focused, and exceptional at relationship management.

Key Responsibilities

1. Campaign Strategy & Execution:

-Design and execute end-to-end influencer marketing campaigns to align with brand goals and target audiences.

-Develop innovative strategies to maximize reach and engagement.

2. Influencer Identification & Partnerships:

-Identify and onboard influencers, content creators, and brand ambassadors across relevant social media platforms.

-Build and nurture long-term relationships with influencers to ensure consistent brand representation.

3. Content Development & Coordination:

-Collaborate with influencers and internal teams to create high-quality, engaging, and brand-aligned content.

-Ensure timely and impactful delivery of influencer-driven campaigns.

4. Performance Tracking & Optimization:

-Monitor and analyze campaign performance metrics, including engagement, reach, ROI, and brand sentiment.

-Optimize campaigns based on insights and trends for continuous improvement.

5. Budget Management:

-Plan and manage the influencer marketing budget effectively, ensuring optimal utilization and ROI.

6. Trend Analysis:

-Stay updated on industry trends, emerging platforms, and influencer marketing best practices.

Provide recommendations to maintain a competitive edge.

Key Skills:

-Sales-Driven: Results-focused with a strong ability to meet and exceed campaign objectives.

-Outgoing and Extroverted: Enjoys networking, building relationships, confidently engaging with influencers and Creative thinker with a passion for storytelling and branding.

-Trend-Oriented: Proactively identifies and acts on new trends, Social media platforms (Instagram, YouTube, TikTok, etc.) and influencer ecosystems.

-Proactive with Digital Media : Actively seeks collaborations and stays hands-on with outreach tools and campaign analytics tools and platforms.

-Fluent in English and Hindi: Strong communication skills to engage with diverse influencers and teams effectively.

Qualifications:

Experience: 3-5 years of experience in influencer marketing, social media, or digital marketing.

Education: Bachelor’s degree in Marketing, Communications, or a related field.

What is TVA?

TVA is a marketing, strategy, and content production company that has worked with clients such as Flipkart, Aditya Birla Group, Bajaj, Nykaa, Cleartrip, Myntra, Cultfit, Missguided UK, DaMENSCH, Trell, Asian Paints (Beautiful Homes), WOW Skin Science & more. We are on a mission to drive human progress and advancement through more effective communication, story-telling, and human-centric design.

Role Overview

We’re on the hunt for an Influencer Marketing Strategist, someone who’s just as fluent in scouting talent as they are in crafting compelling creator-led content. This is a hybrid role for someone who thrives in both creative and campaign execution . You’ll lead influencer-led campaigns end-to-end: from sourcing and briefing creators, to co-ideating content, writing scripts, and overseeing delivery.

You’re not just a relationship manager you’re a content lover, a pop culture addict, and a hands-on campaign lead who can turn an influencer partnership into a scroll-stopping moment.

Key Responsibilities

Influencer Campaign Execution

• Identify and scout creators aligned with client goals, brand values, and campaign needs.
• Manage end-to-end execution of influencer campaigns outreach, negotiations, contracting, briefing, coordination, and timeline management.
• Build and maintain strong relationships with influencers, creators, managers, and talent networks.

Creative Strategy & Ideation

• Ideate and conceptualize influencer-led content campaigns with a strong cultural hook.
• Co-create content ideas with creators ensuring alignment with brand objectives while allowing creator authenticity.
• Write influencer briefs, concept decks, video hooks, content outlines, and scripts when needed.
• Collaborate with internal creative teams (copy, video, design) to ensure influencer content is seamlessly integrated with broader campaigns.

Trend Intelligence & Content Culture

• Stay deeply immersed in social media platforms and creator culture, Reels, Shorts, X, YouTube.
• Spot and leverage viral trends, emerging content formats, and up-and-coming creators.
• Bring fresh, culturally relevant POVs to campaign ideation and brand storytelling.

Reporting & Optimization

• Track campaign performance and content engagement across influencer deliverables.
• Provide input on what’s working and what can be improved creatively and strategically.
• Collaborate with performance teams to optimize future content based on results.

Qualifications:

• 3–5 years of experience in influencer marketing, creator partnerships, or branded content.
• Experience working in an agency or creator-led production environment.
• Strong creative instincts with experience writing content concepts, scripts, or creative briefs.
• Deep understanding of the influencer landscape from micro to mega, across various niches.
• Excellent taste in content, strong pop culture awareness, and obsession with platform-native storytelling.
• Proactive, organized, and able to manage multiple campaigns simultaneously.
• Confident in working directly with both creators and clients.
• Understanding of performance marketing and paid amplification of influencer content.
• Familiarity with influencer campaign platforms/tools.

Employment Type: Full-time

Location: Mumbai, Maharashtra

Zomunk is India’s leading travel deal discovery platform, helping users find the cheapest international round-trip flights. We track fares daily across airlines and notify our members when prices drop significantly, often 40–90% below the usual cost. Zomunk is building the go-to platform for smart travelers who want to explore the world without overspending.

Role Overview

We are looking for an Influencer Marketing Manager with 2–3+ years of proven experience in influencer marketing, who has successfully handled both Indian and international campaigns .

In this role, you’ll be responsible for building, scaling, and managing influencer partnerships that drive Zomunk’s growth and brand visibility across geographies.

Key Responsibilities

• Build and manage long-term relationships with influencers and creators in India and abroad.
• Plan and execute influencer marketing campaigns to drive user acquisition and brand awareness.
• Negotiate contracts, collaborations, and deliverables with influencers/brands.
• Develop creative campaign briefs and ensure content aligns with brand goals.
• Track campaign performance, analyze results, and optimize for ROI.
• Identify new opportunities for international creator partnerships.

Requirements

• 2–3+ years of experience in influencer marketing, with hands-on management of Indian and international campaigns.
• Strong understanding of influencer ecosystems across Instagram, YouTube, TikTok, and emerging platforms.
• Proven track record of executing influencer campaigns with measurable results.
• Excellent communication and negotiation skills.
• Ability to work in a fast-paced startup environment.
• Passion for travel and global culture is a big plus! ️

What We Offer

• Opportunity to lead influencer partnerships for a fast-growing travel startup.
• Exposure to global influencer marketing across multiple regions.
• A collaborative and growth-driven work culture.
• Competitive salary based on experience.

Position: Full-time

What is TVA?

TVA is a marketing, strategy, and content production company that has worked with clients such as Flipkart, Aditya Birla Group, Bajaj, Nykaa, Cleartrip, Myntra, Cultfit, Missguided UK, DaMENSCH, Trell, Asian Paints (Beautiful Homes), WOW Skin Science & more. We are on a mission to drive human progress and advancement through more effective communication, story-telling, and human-centric design.

Role Overview

We’re on the hunt for an Influencer Marketing Strategist, someone who’s just as fluent in scouting talent as they are in crafting compelling creator-led content. This is a hybrid role for someone who thrives in both creative and campaign execution . You’ll lead influencer-led campaigns end-to-end: from sourcing and briefing creators, to co-ideating content, writing scripts, and overseeing delivery.

You’re not just a relationship manager you’re a content lover, a pop culture addict, and a hands-on campaign lead who can turn an influencer partnership into a scroll-stopping moment.

Key Responsibilities

Influencer Campaign Execution

• Identify and scout creators aligned with client goals, brand values, and campaign needs.
• Manage end-to-end execution of influencer campaigns outreach, negotiations, contracting, briefing, coordination, and timeline management.
• Build and maintain strong relationships with influencers, creators, managers, and talent networks.

Creative Strategy & Ideation

• Ideate and conceptualize influencer-led content campaigns with a strong cultural hook.
• Co-create content ideas with creators ensuring alignment with brand objectives while allowing creator authenticity.
• Write influencer briefs, concept decks, video hooks, content outlines, and scripts when needed.
• Collaborate with internal creative teams (copy, video, design) to ensure influencer content is seamlessly integrated with broader campaigns.

Trend Intelligence & Content Culture

• Stay deeply immersed in social media platforms and creator culture, Reels, Shorts, X, YouTube.
• Spot and leverage viral trends, emerging content formats, and up-and-coming creators.
• Bring fresh, culturally relevant POVs to campaign ideation and brand storytelling.

Reporting & Optimization

• Track campaign performance and content engagement across influencer deliverables.
• Provide input on what’s working and what can be improved creatively and strategically.
• Collaborate with performance teams to optimize future content based on results.

Qualifications:

• 3–5 years of experience in influencer marketing, creator partnerships, or branded content.
• Experience working in an agency or creator-led production environment.
• Strong creative instincts with experience writing content concepts, scripts, or creative briefs.
• Deep understanding of the influencer landscape from micro to mega, across various niches.
• Excellent taste in content, strong pop culture awareness, and obsession with platform-native storytelling.
• Proactive, organized, and able to manage multiple campaigns simultaneously.
• Confident in working directly with both creators and clients.
• Understanding of performance marketing and paid amplification of influencer content.
• Familiarity with influencer campaign platforms/tools.

Employment Type: Full-time

Location: Mumbai, Maharashtra

Welcome to Unsocials, the renegades of digital marketing! We partner with big-name corporations to craft bold and imaginative campaigns that stand out. Our team of over 25 digital experts includes video editors, content creators, designers, and marketing specialists. With a stellar track record of over 500 successful projects and a 95% success rate, we deliver on our promises. Join us to elevate brands through digital branding, content strategy, niche-specific marketing, graphic design, and provocative ad campaigns.

This is a full-time on-site role located in Jaipur for an Influencer Marketing Manager. The Influencer Marketing Manager will be responsible for building and managing influencer marketing campaigns, identifying and establishing relationships with key influencers, and crafting compelling content to engage audiences. Day-to-day tasks include coordinating with influencers, analyzing campaign performance, staying updated on industry trends, and contributing to overall marketing strategies.

• Experience in Influencer Marketing, Social Media Strategy, and Content Creation
• Strong Communication and Relationship-Building Skills
• Excellent Analytical and Data Analysis Skills
• Ability to stay updated with industry trends and adapt to new platforms
• Experience in Campaign Management and Performance Analysis
• Proficiency in Social Media Platforms and Influencer Marketing Tools
• Bachelor’s degree in Marketing, Communications, or a related field
• Prior experience in a marketing or digital role is beneficial

• Design and execute influencer marketing campaigns aligned with brand goals.
  
• Identify target audiences and craft strategies to engage them effectively.
  
• Identify, vet, and onboard micro, macro, and nano influencers across social media platforms.
  
• Build and maintain relationships with influencers and agencies.
  
• Negotiate contracts and deliverables while managing budgets efficiently.
  
• Coordinate influencer content creation, ensuring alignment with brand guidelines and messaging.
  
• Manage timelines, approvals, and publishing schedules.
  
• Organize influencer events, such as workshops, launches, or meet-ups, if required.
  
• Monitor campaign performance metrics such as reach, engagement, conversions, and ROI.
  
• Provide regular reports with actionable insights and recommendations.
  
• Stay updated on industry trends, platform algorithms, and new influencer opportunities.
  
• Research competitor campaigns to identify best practices and areas for differentiation.
  

Marketing skill

Technical skill

Communication skill

PF

Health insurance

overtime allowance

• Design and execute influencer marketing campaigns aligned with brand goals.
  
• Identify target audiences and craft strategies to engage them effectively.
  
• Identify, vet, and onboard micro, macro, and nano influencers across social media platforms.
  
• Build and maintain relationships with influencers and agencies.
  
• Negotiate contracts and deliverables while managing budgets efficiently.
  
• Coordinate influencer content creation, ensuring alignment with brand guidelines and messaging.
  
• Manage timelines, approvals, and publishing schedules.
  
• Organize influencer events, such as workshops, launches, or meet-ups, if required.
  
• Monitor campaign performance metrics such as reach, engagement, conversions, and ROI.
  
• Provide regular reports with actionable insights and recommendations.
  
• Stay updated on industry trends, platform algorithms, and new influencer opportunities.
  
• Research competitor campaigns to identify best practices and areas for differentiation.
  

Marketing skill

Technical skill

Communication skill

PF

Health insurance

overtime allowance