Senior Digital Marketing
Posted 26 days ago
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Company Overview
IndiWork Software Solutions Pvt. Limited is a full-service provider for web design, development, and online marketing, serving various industries globally. Located in Mohali, we enable businesses to enhance their web presence, achieve better search rankings, and convert leads. Focusing on scalable business solutions, our mission is to allow clients to concentrate on marketing and sales, while we manage seamless back-end operations. We value passion, commitment, integrity, innovation, teamwork, and trust.
Job Overview
IndiWork Software Solutions Pvt. Limited is seeking a passionate and committed Mid-Level Senior Digital Marketing professional to join our team on a full-time, hybrid basis. The position is based out of Mohali, with work extending to Chandigarh, Ambala, and Patiala. The ideal candidate will possess proven expertise in digital marketing strategies and tools, contributing significantly to our mission of delivering scalable solutions.
Qualifications and Skills
- Proven expertise in SEO/SEM to drive site traffic and improve search rankings (Mandatory skill).
- In-depth knowledge of Google Analytics for monitoring web traffic and generating insights (Mandatory skill).
- Proficiency with Email Marketing Platforms to create, send, and evaluate email campaigns (Mandatory skill).
- Experience using Content Management Systems for updating and managing site content effectively.
- Strong capability in Social Media Marketing to increase brand awareness and engage with customers.
- Ability to conduct thorough Data Analysis to assess campaign performance and optimize marketing strategies.
- Expertise in setting up and managing Pay-Per-Click Advertising to maximize reach and investment return.
- Familiarity with Marketing Automation Tools to streamline marketing processes and campaigns.
Roles and Responsibilities
- Develop and execute comprehensive digital marketing strategies to enhance online presence and lead generation.
- Manage and optimize marketing campaigns across SEO, SEM, email, and social media platforms.
- Utilize Google Analytics to track performance metrics, identify trends, and report on key marketing KPIs.
- Oversee content management processes to ensure consistent and impactful messaging across all channels.
- Collaborate with cross-functional teams to align marketing goals with business objectives.
- Perform data-driven analysis to optimize marketing efforts and improve conversion rates.
- Implement pay-per-click advertising strategies that align with business goals and budget considerations.
- Enhance marketing automation processes to increase efficiency and scalability of campaigns.
Digital Marketing
Posted 26 days ago
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Job Description
Location: Chandigarh (On-site)
Experience Required: Minimum 3 years
Qualification: Graduate + Certified Course in Digital Marketing (Mandatory)
- Social Media Strategy & Execution:
- Build and implement performance-focused strategies across Meta, LinkedIn, Twitter, Instagram, and YouTube.
- Paid Campaign Expertise:
- Manage full-funnel ad campaigns on Meta (Facebook & Instagram) and Google Ads. Should know targeting, optimization, retargeting, A/B testing, and budgeting inside out.
- Analytics & Performance Tracking:
- Use Meta Business Suite, Google Ads Dashboard, GA4, and other tools to track KPIs. Share detailed monthly and campaign-wise performance reports.
- Algorithm Mastery:
- Deep understanding of how algorithms work across platforms. Ability to adjust strategy to maximize organic reach, engagement, and conversions.
- Creative Supervision:
- Collaborate with writers, designers, and video teams to create high-performing content (posts, stories, reels, shorts).
- Community Engagement:
- Own the voice of the brand. Manage DMs, comments, queries, and online reputation.
- Content Calendar & Coordination:
- Build monthly calendars, get client approvals, and ensure timely execution.
- Industry Trend Watcher:
- Stay updated on latest platform changes, ad formats, tools, trends, and best practices.
Certified course in Digital Marketing from a reputed platform (Google, Meta, HubSpot, Coursera, etc.)
In-depth working knowledge of Meta Ads Manager and Google Ads
Hands-on experience with social media tools like Hootsuite, Buffer, Canva, ChatGPT, etc.
Strong command over algorithm behavior and content ranking logic
Excellent English communication (written + spoken)
Ability to manage 610 brands simultaneously
Creative freedom & exciting brands
Learning sessions & skill workshops
A growth-focused environment
Bonus, Coffee, campaigns & collaboration
Marketing Intern
Posted 201 days ago
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Job Title : Marketing InternLocation : MohaliJob Type: Internship
Jungleworks is a dynamic, fast-growing organization that believes in the power of creativity, innovation, and data-driven strategies. We are looking for a passionate and motivated Marketing Fresher to join our team, where you'll have the opportunity to gain hands-on experience and grow your career in the exciting field of marketing. Your Role & Responsibilities :As a Marketing Fresher, you will support the marketing team in developing and executing strategies that drive brand awareness, customer engagement, and business growth. Your responsibilities will include:Assisting in the planning and execution of marketing campaigns (digital and traditional)
Supporting social media management (content creation, scheduling, analytics)
Conducting market research to identify industry trends, competitor analysis, and customer insights
Collaborating with the design and content teams to create engaging marketing materials
Helping manage email marketing campaigns, including segmentation and tracking
Monitoring website analytics and reporting on performance metrics
Participating in brainstorming sessions for new marketing initiatives
Providing administrative support for marketing activities and events
You Should Have: We are looking for someone who is eager to learn and contribute to the team. The ideal candidate will have:
A Bachelor’s degree in Marketing, Business, Communications, or a related field
Strong written and verbal communication skills
Creative thinking and problem-solving abilities
You’re smart, creative, and maybe just a little bit rebellious.
Familiarity with Microsoft Office (Word, Excel, PowerPoint) and basic design tools (Canva, Adobe Spark)
Ability to work independently and as part of a team
Enthusiasm for marketing and eagerness to develop new skills
Attention to detail and ability to meet deadlines
SEO & Content Marketing Specialist
Posted today
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Key Responsibilities:
Develop and implement SEO strategies aimed at increasing organic traffic and visibility (website, treatment pages, blogs).
Create SEO-optimised website copy, blog posts and treatment-specific pages that speak to patients in a clear, approachable tone.
Conduct keyword research, on-page optimisation (meta tags, headings, content structure) and link-building efforts.
Manage local SEO platforms (Google Business Profile, Doctify, etc.) and ensure consistency of brand voice.
Collaborate with design and creative teams to ensure content aligns with brand guidelines.
Use tools like SEMrush, Ahrefs, WordPress, SurferSEO, Google Search Console for analysis, tracking and reporting.
Monitor SEO performance, analyse traffic data and adjust strategies for continuous improvement.
Requirements3+ years of experience as a designer/video producer, preferably in a healthcare or premium brand scenario.
Strong portfolio showing both static design and video content.
Comfortable working end-to-end: concept, production, editing, delivery.
Proficiency with Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) plus CapCut, Figma or similar tools.
Excellent visual storytelling skills, and ability to work with tight deadlines and changing briefs.
Bachelor’s degree in Design, Multimedia, Film or similar field.
BenefitsCompetitive salary + creative autonomy.
Join a brand focused on patient experience and premium visuals.
Opportunity to build video content with real impact in healthcare.
Support for continuous creative learning and growth.
Marketing Operations & CRM Automation Specialist
Posted today
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Key Responsibilities:
Manage our CRM system (e.g., HubSpot / Zoho / Salesforce) to ensure accurate lead tracking, segmentation and lifecycle management.
Build and maintain automated workflows (email, SMS, WhatsApp follow-ups) to nurture leads and convert them into bookings.
Implement tracking (UTM parameters), dashboards and campaign reporting; link ad campaigns → CRM → booking → follow-up to provide a full-funnel view.
Integrate marketing systems: ads platforms, CRM, analytics, booking tools to ensure smooth operations.
Provide performance analytics and insights to management: conversion tracking, funnel metrics, reporting on lead-to-patient journey.
Work with tools like HubSpot, Zapier, Google Data Studio, Power BI, Twilio API for automation and reporting.
Requirements2-4 years of experience in marketing operations / CRM / automation, preferably within healthcare or lead-gen environment.
Hands-on experience with a major CRM (HubSpot, Zoho, Salesforce) and automation tools such as Zapier.
Good understanding of UTM tracking, data dashboards, funnel metrics and analytics.
Proficiency in reporting tools: Google Data Studio, Power BI or similar.
Strong technical aptitude and ability to collaborate with marketing, ops, IT teams.
Bachelor’s degree in Marketing, Business, Data Analytics or similar. Certification in marketing automation or CRM is a plus.
BenefitsCompetitive pay and benefits.
Opportunity to build and shape our marketing systems and processes in a high-performing environment.
Exposure to full funnel marketing in a patient-centric healthcare business.
Learning opportunities in automation, analytics and technology.
Performance Marketing Specialist (Meta & Google Ads Expert)
Posted today
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Key Responsibilities:
Manage, optimise and scale paid campaigns across Google Ads and Meta (Facebook & Instagram).
Conduct keyword research, audience targeting, bidding strategies and remarketing to maximise ROI.
Ensure all advertising complies with UK healthcare advertising regulations (e.g., Advertising Standards Authority [ASA], General Medical Council [GMC]).
Focus on conversion rate optimisation (CRO) – turning ad clicks into meaningful healthcare leads/bookings.
Track and report key metrics: cost per lead, conversion rate, ROI, campaign performance and insights.
Collaborate with creative, content and marketing ops teams to A/B test creatives, landing pages and offers.
Use tools such as Google Ads, Meta Ads Manager, GA4, SEMrush, Hotjar to monitor and optimise campaigns.
RequirementsProven experience (3-5 years+) running Google Ads + Meta Ads campaigns, ideally in healthcare or lead-gen industries.
Deep understanding of UK healthcare advertising compliance (ASA, GMC) or equivalent global standards.
Strong analytical skills, ability to interpret data and act quickly.
Hands-on experience with Google Ads, Meta Ads Manager, GA4, SEMrush, Hotjar.
Excellent communication skills, comfortable working cross-functionally.
Bachelor’s degree in Marketing, Digital Media or equivalent.
Desirable: Certification in Google Ads / Meta Blueprint.
BenefitsCompetitive salary + performance bonus.
Opportunity to work in a rapidly-growing/private healthcare setting.
Modern tools and data-driven environment.
Learning & development opportunities in digital marketing & healthcare.
Search Engine Optimization (SEO)
Posted 26 days ago
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Job Title: Senior SEO Specialist
Location: Chandigarh (On-site at Antraajaal HQ)
Job Type: Full-time
Experience Required: Minimum 4 years in SEO
Qualification: Graduate (Minimum)
Relocation: Mandatory Only apply if willing to relocate to Chandigarh
Role Summary
We are looking for a Senior SEO Specialist to lead our search engine optimization efforts across multiple client portfolios. The ideal candidate will be responsible for developing and executing SEO strategies to improve website rankings, drive organic traffic, and increase conversions.
Key Responsibilities
- Develop and implement comprehensive SEO strategies (On-page, Off-page, and Technical).
- Conduct thorough keyword research , competitor analysis, and backlink audits.
- Optimize websites for core web vitals, page speed , and mobile-first indexing .
- Work with developers and content teams to implement SEO best practices.
- Monitor, analyze, and report on website performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs , etc.
- Build high-quality backlinks and develop link-building strategies aligned with Googles guidelines.
- Keep up-to-date with the latest trends, algorithm updates, and best practices in SEO.
- Manage local SEO, schema markup, and featured snippet targeting strategies.
- Generate monthly SEO performance reports and present strategic insights.
Required Skills
- Proven experience (4+ years) in managing SEO campaigns with measurable results.
- Deep understanding of Google ranking algorithms , E-E-A-T, and technical SEO .
- Hands-on expertise with tools like:
- SEMrush, Ahrefs, Moz, Screaming Frog, Google Search Console, Google Analytics
- Familiarity with CMS platforms (especially WordPress , Shopify, Wix, etc.).
- Knowledge of HTML, CSS, JavaScript as it relates to SEO.
- Experience working with content teams and providing SEO briefs.
- Strong analytical skills and the ability to translate data into strategy.
Preferred Skills
- Experience with international SEO , YouTube SEO , or App Store Optimization (ASO) .
- Previous experience in an agency environment handling multiple clients.
- Understanding of paid search integration (PPC + SEO) is a plus.
Eligibility Criteria
Please do not apply if:
- You have less than 4 years of hands-on SEO experience.
- You are not a graduate .
- You are not ready to relocate to Chandigarh for an on-site role.
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SEO Executive
Posted 4 days ago
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PPC Executive
Posted today
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PPC Executive Job Description
As a PPC Executive, you will be responsible for managing our PPC marketing campaigns to ensure successful performance. You will work closely with other members of the marketing team to develop strategies, execute campaigns, and constantly optimize for better results. This role is crucial for driving targeted traffic and achieving marketing goals.
- Develop, implement, and manage PPC campaigns across various platforms.
- Conduct keyword research to identify new opportunities.
- Monitor and analyze campaign performance to optimize ROI.
- Collaborate with the marketing team to align PPC strategies with overall marketing goals.
- Generate regular reports on campaign performance and suggest improvements.
- Stay updated with PPC trends and best practices.
- Manage ad budgets and adjust bids to gain better ROI.
- Create engaging ad copy and work with designers to produce creative assets.
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in managing PPC campaigns.
- Strong analytical skills and data-driven thinking.
- Experience with various PPC platforms, including Google Ads and Bing Ads.
- Good understanding of web analytics tools such as Google Analytics.
- Excellent communication and teamwork skills.
- Certifications in Google Ads or other PPC platforms are a plus.
- Google Ads
- Bing Ads
- Keyword research
- Data analysis
- Google Analytics
- Campaign management
- Budget management
- Ad copywriting
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