6,632 Ppc Marketing jobs in India

Description

Title Paid Search (PPC) Assistant Marketing Manager

Department Performance Marketing, Customer Growth & Retention Marketing Team, GPS Marketing

Location Gurgaon

Reports To Performance Marketing Manager: Search Marketing

Level 4

With a global presence across more than 25 locations around the world, Fidelity International (FIL) provides investment services and retirement expertise to everyone from central banks and financial institutions to wealth managers and private individuals. We’re proud to have been helping our clients build better financial futures for over 50 years. 

About your team

With FIL’s Global Platform Solutions (GPS) our vision is to be a leading, multinational provider of investment solutions, wealth management and retirement services, offering our customers the very best of Fidelity.

The Customer Growth and Retention Marketing Team play a crucial role in developing and deploying strategies to accelerate revenue generated from Prospects, our Investors and Members. By attracting new prospects and retaining our customers to become their Pension and Investment Platform of choice. 

Because with the right trusted partner, investing becomes more than a financial decision — it's about helping our customers build the life they want and empowering them to feel engaged with their future and investments. So, join our team and be part of delivering our exciting vision.

About your role
Responsible for developing, implementing and refining our Paid Search (PPC) activity, focused on generating / cultivating prospect demand, both during always on and campaign specific periods. To deliver prospect acquisition growth across all our Personal Investing Products and Services. Also supporting the Search Marketing Manager to define an integrated search strategy, encompassing both Search Engine Optimisation (SEO) and PPC.

This role involves implementing the Paid search strategy, managing our digital agency to create and optimise campaigns whilst continually analysing PPC performance data to ensure campaigns align and meet with business goals.

Key responsibilities

Search Marketing Strategy:

Execution and Optimisation:

Collaboration:

Competitor Analysis and Benchmarking : Conduct regular detailed keyword research and analyse competitor strategies to gain market insights and maintain a competitive advantage. Integrate findings into PPC strategy and campaigns.

Performance Analysis: Monitor and report on campaign performance, making data-driven recommendations for improvement.

Key competencies and experience

Feel rewarded

For starters, we’ll offer you a comprehensive benefits package. We’ll value your wellbeing and support your development. And we’ll be as flexible as we can about where and when you work – finding a balance that works for all of us. It’s all part of our commitment to making you feel motivated by the work you do and happy to be part of our team.

JOB DETAILS

• Develop and implement digital marketing strategies across multiple channels.
• Manage social media platforms, including content creation and community engagement.
• Plan and execute paid advertising campaigns (SEM, social media ads).
• Optimize website content for search engines (SEO).
• Develop and manage email marketing campaigns.
• Analyze website traffic and user behavior using analytics tools.
• Monitor and report on campaign performance, identifying key metrics and insights.
• Conduct A/B testing and other experiments to improve marketing effectiveness.
• Stay up-to-date with digital marketing trends and best practices.
• Collaborate with internal teams to ensure brand consistency and message alignment.
• Manage digital marketing budgets and ensure efficient allocation of resources.

• Bachelor's degree in Marketing, Communications, or a related field.
• 3+ years of experience in digital marketing roles.
• Proven experience with SEO, SEM, social media marketing, and email marketing.
• Proficiency in Google Analytics and other web analytics tools.
• Experience with marketing automation platforms and social media management tools.
• Strong understanding of digital marketing principles and best practices.
• Excellent written and verbal communication skills.
• Analytical and creative thinking abilities.
• Ability to manage multiple projects and meet deadlines.
• Experience working remotely and collaborating with a virtual team.

• Develop and implement comprehensive digital marketing strategies.
• Manage and grow social media presence across various platforms.
• Create engaging and optimized content for websites, blogs, and social media.
• Plan and execute SEO and SEM campaigns to improve online visibility.
• Manage paid advertising campaigns (Google Ads, social media ads).
• Analyze website traffic and user behavior using Google Analytics.
• Track and report on marketing campaign performance, providing insights and recommendations.
• Conduct market research and competitor analysis.
• Collaborate with cross-functional teams on marketing initiatives.
• Stay abreast of the latest digital marketing trends and technologies.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum 3 years of experience in digital marketing.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and display advertising campaigns.
• Solid knowledge of website analytics tools (e.g., Google Analytics).
• Experience with CRM software is a plus.
• Strong analytical skills and data-driven thinking.
• Excellent copywriting, editing, and communication skills.
• Creativity and a passion for digital trends.

• Develop and implement digital marketing strategies to increase brand awareness and customer acquisition.
• Manage and execute SEO/SEM campaigns to improve search engine rankings and drive organic traffic.
• Create and manage social media content and advertising campaigns across various platforms.
• Develop and execute email marketing campaigns to nurture leads and engage existing customers.
• Create compelling and engaging content for website, blogs, and other digital channels.
• Analyze website traffic, campaign performance, and user behavior using analytics tools.
• Optimize digital marketing campaigns for better ROI and conversion rates.
• Conduct market research and competitor analysis to identify opportunities.
• Collaborate with design and content teams to create marketing materials.
• Stay updated with the latest digital marketing trends, tools, and best practices.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Proven experience as a Digital Marketing Specialist or in a similar role.
• Proficiency in SEO, SEM, content marketing, social media marketing, and email marketing.
• Experience with digital marketing tools (e.g., Google Analytics, Google Ads, SEMrush, social media management tools).
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving skills.
• Creative mindset with the ability to generate innovative ideas.
• Ability to manage multiple projects and meet deadlines.
• Experience with graphic design tools is a plus.

• Develop, implement, and manage comprehensive digital marketing campaigns across various channels.
• Optimize website content for search engines (SEO) to increase organic visibility.
• Create and manage engaging content for social media platforms, blogs, and websites.
• Plan and execute paid advertising campaigns (PPC) on platforms like Google Ads and social media.
• Monitor and analyze website traffic and campaign performance using tools like Google Analytics.
• Identify trends and insights to optimize marketing spend and campaign effectiveness.
• Manage email marketing campaigns, including list segmentation and automation.
• Collaborate with design and content teams to create compelling marketing materials.
• Track key performance indicators (KPIs) and prepare regular performance reports.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Manage online communities and engage with followers.
• Conduct market research and competitive analysis.
• Develop and execute strategies for lead generation and conversion.
• Manage the company's online reputation and engage with customer reviews.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 3 years of experience in digital marketing.
• Proven experience with SEO, SEM, content marketing, email marketing, and social media marketing.
• Proficiency in using digital marketing tools such as Google Analytics, Google Ads, social media management tools, and email marketing platforms.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving abilities.
• Creative thinking and a passion for digital innovation.
• Ability to work independently and manage multiple projects in a remote environment.
• Detail-oriented with strong organizational skills.
• Experience with A/B testing and conversion rate optimization is a plus.