13,462 Social Media Marketer Polaris School Of Technology jobs in India

JOB DETAILS

• Develop and implement cutting-edge digital marketing strategies aligned with business objectives.
• Manage and optimize all digital advertising campaigns (Google Ads, social media ads, etc.).
• Oversee search engine optimization (SEO) efforts to improve organic search rankings.
• Develop and execute content marketing strategies, including blog posts, articles, videos, and infographics.
• Manage social media presence and engagement across various platforms.
• Plan and execute email marketing campaigns to nurture leads and engage existing customers.
• Analyze website traffic and campaign performance using tools like Google Analytics.
• Generate regular reports on digital marketing performance, providing insights and recommendations for improvement.
• Collaborate with cross-functional teams (e.g., sales, product development) to ensure cohesive marketing efforts.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Manage the digital marketing budget effectively.
• Identify and test new digital marketing channels and strategies.
• Optimize user experience (UX) on the website and landing pages for conversion.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in digital marketing, with a proven track record of success.
• In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency in digital marketing tools such as Google Analytics, Google Ads, SEMrush, HubSpot, Mailchimp, etc.
• Strong analytical and data interpretation skills.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Experience with A/B testing and conversion rate optimization (CRO).
• Ability to manage multiple projects simultaneously and meet deadlines.
• Experience in a hybrid work environment, balancing remote and in-office responsibilities.

• Develop and implement overarching digital marketing strategies.
• Manage and optimize SEO, SEM, social media, content, and email marketing campaigns.
• Oversee paid advertising initiatives across platforms like Google Ads and social media.
• Conduct market research, competitor analysis, and identify new growth opportunities.
• Define KPIs and track campaign performance using analytics tools.
• Manage digital marketing budgets and ensure optimal resource allocation.
• Lead and mentor a team of digital marketing professionals.
• Analyze campaign data to derive actionable insights and recommendations.
• Collaborate with content creators and designers to produce engaging marketing materials.
• Stay updated with the latest digital marketing trends, tools, and best practices.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 6 years of experience in digital marketing, with a strong focus on strategy development.
• Proven track record of successful digital campaign management and ROI generation.
• Expertise in SEO/SEM, social media marketing, content marketing, and email automation.
• Proficiency with Google Analytics, Google Ads, social media management tools, and CRM platforms.
• Strong analytical and data interpretation skills.
• Excellent leadership, communication, and presentation abilities.
• Experience managing marketing budgets and teams.
• Creative thinking and problem-solving capabilities.
• Adaptable to remote work environments and self-motivated.

• Develop and implement comprehensive digital marketing strategies across SEO, SEM, social media, email marketing, content marketing, and affiliate programs.
• Define key performance indicators (KPIs) for all digital marketing campaigns and track performance against these goals.
• Manage and mentor a team of digital marketing specialists, fostering a culture of creativity and continuous improvement.
• Conduct market research and competitive analysis to identify opportunities and stay ahead of industry trends.
• Oversee the creation of engaging and relevant content tailored to different audience segments and platforms.
• Manage the digital marketing budget, ensuring efficient allocation of resources and maximizing ROI.
• Utilize analytics tools to monitor campaign performance, generate reports, and provide actionable recommendations for optimization.
• Collaborate with cross-functional teams, including sales, product development, and creative, to ensure cohesive brand messaging and campaign execution.
• Stay current with the latest digital marketing technologies, platforms, and best practices.
• Drive customer journey mapping and personalization efforts across digital touchpoints.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field. MBA preferred.
• Minimum of 6 years of progressive experience in digital marketing, with a proven track record of success in developing and executing impactful campaigns.
• Demonstrated experience in leading and managing marketing teams.
• Expertise in various digital marketing channels, including SEO/SEM, PPC advertising (Google Ads, Bing Ads), social media marketing (Facebook, Instagram, LinkedIn, Twitter), email marketing platforms (e.g., Mailchimp, HubSpot), and content management systems (CMS).
• Proficiency in web analytics tools such as Google Analytics, Adobe Analytics, or similar.
• Strong understanding of A/B testing, conversion rate optimization (CRO), and campaign attribution models.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Outstanding written and verbal communication skills, with the ability to articulate complex ideas clearly.
• Experience with marketing automation platforms and CRM systems is a plus.
• Ability to thrive in a fast-paced, collaborative hybrid work environment.

Company Overview:
CashKaro is India’s #1 cashback platform, trusted by over 25 million users. We drive more sales for Amazon, Flipkart, Myntra, and Ajio than any other paid channel, including Google and Meta. Backed by Ratan Tata and a recent $16 million funding from Affle, we’re rapidly scaling past ₹300 crore in revenue toward ₹500 crore.

Our influencer referral platform, EarnKaro, is trusted by over 500,000 influencers, sending unmatched traffic to top online retailers. BankKaro, our latest venture, is fast becoming India’s go-to FinTech aggregator.

Join our dynamic team and shape the future of online shopping, influencer marketing, and financial technology in India!

About BankKaro

BankKaro is India’s fastest-growing platform for saving smartly on banking and finance products. We help users get the best deals on credit cards, loans, and more — while earning rewards. If you're passionate about marketing, love digging into data, and want to work on real-world strategy in the fintech space, we’d love to hear from you!

Role Overview

We’re looking for a motivated and detail-oriented Marketing & Strategy Intern to support our growth efforts. The ideal candidate is someone who can think both creatively and analytically — crafting crisp marketing messages while uncovering insights from data.

Key Responsibilities

• Content & Messaging: Write clear and engaging marketing copy for product listings, website banners, campaign messages, and more.
• Data Analysis: Work on performance tracking of campaigns, user funnel analysis, and generate actionable insights using Excel or dashboards.
• Competitive Research: Assist in analyzing competitor offers, user journeys, and marketing strategies.
• Campaign Support: Collaborate on campaign planning and execution across email, push, WhatsApp, and social channels.
• Reporting: Prepare weekly reports on campaign performance and suggest optimizations.

What We’re Looking For

• Excellent written communication skills – must be able to write compelling, user-focused messaging.
• Strong analytical ability – comfort with numbers, Excel/Google Sheets, and interpreting basic campaign metrics.
• A proactive mindset – ready to learn, take ownership, and bring ideas to the table.
• Bonus: Familiarity with marketing tools (like Canva, Mailchimp, or Google Analytics) is a plus.

Why Join Us?

1. Startup Culture: Join a passionate and energetic team driven by hustle and camaraderie.

2. Compensation & Benefits: Best-in-class salaries, ESOPs, and ample growth opportunities.

3. Innovation-Driven Environment: Work on creative and high-impact projects.

4. Employee Well-Being: Medical insurance, flexible WFH options, and learning & development sessions.

5. Cool Perks: Team outings, in-house events, and much more!

We believe in a diverse and inclusive workplace where we learn from each other. CashKaro and EarnKaro are Equal Employment Opportunity and Affirmative Action employers. Qualified applicants will be considered regardless of race, gender, religion, age, marital status, disability, or veteran status.

• Develop and execute comprehensive digital marketing strategies.
• Lead and mentor a team of digital marketing professionals.
• Oversee SEO, SEM, social media, email, content, and paid advertising campaigns.
• Define digital marketing KPIs and track campaign performance.
• Manage the digital marketing budget and optimize spend for maximum ROI.
• Analyze market trends and competitor activities to identify opportunities.
• Collaborate with cross-functional teams to ensure brand consistency.
• Drive website traffic, lead generation, and customer acquisition.
• Stay current with digital marketing technologies and best practices.

• Master's degree in Marketing, Business Administration, or a related field.
• Minimum of 8-10 years of experience in digital marketing, with a significant focus on strategy development and team leadership.
• Proven track record of successfully developing and executing multi-channel digital marketing campaigns.
• Extensive knowledge of SEO, SEM, social media marketing, content marketing, and email automation.
• Proficiency with marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and marketing automation platforms.
• Strong understanding of customer journey mapping and conversion rate optimization.
• Excellent leadership, strategic thinking, and communication skills.
• Experience managing remote teams is a plus.