1147 Saas Product jobs in Bangalore

• Develop and execute go-to-market strategies for new and existing products.
• Define product positioning, messaging, and value propositions.
• Create compelling marketing collateral and sales enablement materials.
• Conduct market research, competitive analysis, and customer insights gathering.
• Collaborate with product management on product strategy and roadmap.
• Enable the sales team with training, tools, and resources.
• Launch new products and features successfully into the market.
• Track and analyze marketing campaign performance.
• Serve as a subject matter expert on target markets and customer needs.

• Proven experience as a Product Marketing Manager in the SaaS industry.
• Strong understanding of B2B technology markets.
• Excellent written and verbal communication skills.
• Demonstrated ability to develop effective marketing strategies.
• Experience with market research and competitive analysis.
• Proficiency in marketing automation and CRM tools.
• Bachelor's degree in Marketing, Business, or related field.

• Develop and execute comprehensive go-to-market strategies for new and existing products.
• Craft clear and compelling product positioning and messaging that differentiates our offerings.
• Create high-impact marketing collateral, including datasheets, white papers, case studies, and presentations.
• Develop and deliver effective sales enablement programs and tools.
• Conduct market research, competitive analysis, and customer segmentation.
• Collaborate with product management on product roadmap development and feature prioritization.
• Partner with demand generation teams to create integrated marketing campaigns.
• Analyze market trends and customer feedback to identify new opportunities.
• Measure and report on the effectiveness of product marketing initiatives.
• Act as a subject matter expert on our products and target markets.

• Bachelor's degree in Marketing, Business, or a related field. MBA a plus.
• Minimum 6 years of experience in product marketing, preferably in B2B SaaS.
• Proven track record of developing and launching successful SaaS products.
• Excellent understanding of market segmentation, competitive analysis, and buyer personas.
• Strong messaging and copywriting skills.
• Experience creating sales enablement materials and training programs.
• Proficiency in marketing analytics tools and CRM systems.
• Exceptional communication, presentation, and collaboration skills.
• Ability to thrive in a fast-paced, remote work environment.

About RISA Labs

Cancer patients face not just a disease, but a broken system where delays in treatment are common due to outdated, error-prone workflows. RISA Labs is changing that with our Business Operating System as a Service (BOSS) - a powerful platform built for the vertical complexity of healthcare, that transforms healthcare operations. Unlike simple automation tools, BOSS breaks down complex workflows into small tasks, managed by smart AI agents like LLMs, digital twins, and reinforcement learners. This creates a digital workforce that doubles the efficiency of healthcare teams, letting a 1,000-person institution operate like it has 2,000 staff overnight.

Founders

RISA was founded by Kshitij Jaggi and Kumar Shivang, IIT Kanpur alumni with a proven track record from their previous healthcare startup, Urban Health. Their vision is to streamline oncology care through cutting-edge technology.

Funding

RISA Labs is backed by $3.5 million in seed funding, led by Flipkart co-founder Binny Bansal, with support from Oncology Ventures, General Catalyst, z21 Ventures, Odd Bird VC, and angel investor Ashish Gupta.

Role Overview

The Product Marketing Manager will lead the development of clear messaging, integrated marketing campaigns and GTM strategies for RISA's AI-powered solutions, driving awareness, adoption, and engagement across multiple channels. This role will focus on optimizing lead capture, sales enablement, and performance analysis, ensuring alignment with growth objectives and customer outcomes.

Roles & Responsibilities

• Track competitive landscape, conduct research, and synthesize customer/market insights for refining messaging and identifying opportunities for differentiation. Leverage these insights to optimize marketing campaigns and drive product adoption
• Develop clear messaging and value propositions for RISA’s products by persona and segment, translating technical capabilities into real-world outcomes (e.g., faster time-to-therapy, fewer denials, improved utilization)
• Execute integrated campaigns across webinars, digital channels, and emails to drive awareness and generate high-quality leads. Develop content to effectively communicate product benefits and value
• Build high-impact GTM assets (one-pagers, battlecards, ROI calculators, landing pages, case studies) and aid sales enablement to support deal closure and customer engagement.
• Partner cross-functionally with Sales, Product, and Design teams to align GTM strategies and amplify customer outcomes
• Optimize lead capture workflows through CRM tools (Salesforce, HubSpot) and marketing automation. Streamline lead qualification and improve response speed, resulting in higher engagement and conversion rates
• Use tools to track and analyze campaign performance and leverage data to continuously refine marketing strategies, ensuring alignment with growth objectives
• Define and monitor PMM KPIs to measure and refine messaging, adoption, and overall impact

Qualifications

• 2 to 4 years in B2B product marketing (software, AI, or data), with strong writing and communication skills
• Skilled at turning complex products into clear, differentiated messaging and collateral
• Experience driving campaigns across channels (web, email, events, in-product)
• Data-informed mindset with ability to define KPIs and act on insights
• Collaborative partner to Product, Sales, Design, and Customer Success; Bachelor’s degree or equivalent experience

Bonus Points

• Familiarity with oncology operations (e.g., prior auth, pathway management, infusion scheduling, oral oncolytics, revenue cycle)
• Experience with enterprise AI or workflow platforms; ability to explain technical concepts clearly

HCL AppScan, AI-powered Application Security Platform for Modern Development, is seeking an experienced and strategic Director of Product Marketing to lead our product marketing efforts. This role is crucial for driving the market success and growth of our AppScan portfolio. The ideal candidate will possess a deep understanding of application security, software development lifecycles, and the competitive landscape.

As a senior leader, you will manage and mentor a team of product marketers , provide strategic direction , and foster a culture of collaboration and innovation. You will be responsible for defining our go-to-market strategies, positioning, messaging, and sales enablement, ensuring that our products resonate with target audiences and drive significant business impact.

Responsibilities

• Develop and Execute Go-to-Market Strategies: Lead the planning and execution of comprehensive go-to-market strategies for new product launches and existing product enhancements. This includes defining target markets, buyer personas, and competitive differentiation.
• New Version Launches - Planning and Execution: Orchestrate the end-to-end launch plan for new product versions, major features, and significant updates, ensuring maximum market impact and adoption.
• Product Positioning and Messaging: Craft compelling and differentiated product positioning and messaging that highlights the unique value proposition of HCL AppScan solutions. Ensure consistent messaging across all internal and external communications.
• Content Creation and Thought Leadership: Develop high-quality marketing content, including datasheets, whitepapers, presentations, videos, solution briefs, case studies, website copy, and blog posts. Provide strategic thought leadership in the application security domain, representing HCL AppScan at key industry forums and influencing market direction.
• Sales Enablement: Collaborate closely with the sales team to create effective sales tools, training materials, and competitive intelligence to empower them to effectively articulate the value of HCL AppScan products.
• Cross-Functional Collaboration: Work closely with product management, engineering, sales, and corporate marketing teams to ensure alignment on product roadmap, launch plans, and overall business objectives.
• Demand Generation Support: Partner with demand generation teams to develop and execute integrated marketing campaigns that drive leads and pipeline for HCL AppScan.
• Team Management: Build, mentor, and lead a high-performing product marketing team. Foster professional growth, provide coaching and feedback, and ensure operational excellence across all product marketing initiatives.
• Analyst Relations: Support engagement with leading industry analysts to ensure favorable positioning and comprehensive coverage of HCL AppScan solutions.

Qualifications

• 15+ years of experience in product marketing, with at least 5+ years in a leadership role, preferably within the application security or cybersecurity software industry.
• Proven track record of successfully launching and growing enterprise software products.
• Domain Expertise:
• Strong understanding of application security concepts, including SAST, DAST, IAST, and SCA.
• Familiarity with the DevSecOps and SDLC processes.
• Knowledge of the competitive landscape in application security.
• Marketing Skills:
• Exceptional written and verbal communication skills, with the ability to translate complex technical concepts into clear, concise, and compelling marketing messages.
• Strong analytical skills to interpret market data and make data-driven decisions.
• Proficiency in creating sales enablement tools and training materials.
• Leadership & Collaboration:
• Demonstrated ability to lead cross-functional initiatives and influence stakeholders at all levels.
• Excellent interpersonal skills and a collaborative approach.
• Education: Bachelor's degree in Marketing, Business, Computer Science, or a related field. MBA is a plus.

What We Offer

• Opportunity to lead product marketing for a leading application security solution.
• Collaborative and innovative work environment.
• Competitive salary and benefits package.
• Opportunities for professional growth and development.

About Livspace

Livspace is Asia’s leading omni-channel home interiors and renovation platform. We are

reimagining the future of Home Tech and Tech-enabled Interiors, combining design,

technology, and e-commerce to transform how people create their dream homes. With

exciting opportunities ahead in the Home Tech domain, we are looking for passionate and

driven professionals to join us in shaping this journey.

About the Role

We are seeking a Product Marketing Manager (PMM) who will play a dual role as a Program

Manager to ensure smooth, end-to-end go-to-market (GTM) execution. This role requires a

unique mix of strategic thinking, customer-centric positioning, and strong program

management to align stakeholders across business, creative, and marketing teams. As the

PMM, you will define the product narrative, craft compelling GTM strategies, and ensure

flawless execution—bridging the gap between product vision and customer adoption.

Key Responsibilities

• Go-to-Market Strategy: Develop and own GTM plans for new product launches and feature rollouts.
• Positioning & Messaging: Create compelling product positioning, value propositions, and narratives tailored to different customer segments.
• Cross-functional Collaboration: Partner with Product, Business, Creative, Sales, and Marketing teams to ensure seamless alignment and execution.
• Program Management: Drive timelines, deliverables, and stakeholder coordination to ensure smooth GTM execution.
• Sales & Business Enablement: Develop collateral, playbooks, and training material to enable business and sales teams.
• Market Insights: Conduct competitive analysis, gather customer insights, and translate them into actionable product and marketing strategies.
• Performance Tracking: Define GTM success metrics, track performance, and optimize Campaigns based on data.

Requirements

• 3-5 years of experience in Product Marketing, Program Management, or related roles (experience in e-commerce, consumer tech, or home/interiors domain is a plus).
• Strong background in go-to-market planning and execution.
• Proven ability to work cross-functionally with business, product, creative, and marketing teams.
• Excellent program management and stakeholder management skills.
• Strong storytelling, positioning, and content creation capabilities.
• Data-driven approach with experience in tracking KPIs and measuring impact.
• Exceptional communication and presentation skills.
• MBA or equivalent degree preferred.

Job Description

As a Product Marketing Manager at DeltaX, you will play a pivotal role in shaping the go-to-market strategy for our products. You will collaborate closely with cross-functional teams including product development, sales, and customer success to effectively position our solutions in the market. Your mission will be to ensure our products resonate with customers, drive engagement, and ultimately lead to increased adoption and revenue.

Key Responsibilities:

• Market Research: Conduct thorough market analysis to understand customer needs, competitive landscape, and industry trends.
• Positioning & Messaging: Develop clear and compelling product positioning and messaging that differentiates DeltaX from competitors.
• Go-to-Market Strategy: Create and execute comprehensive go-to-market plans for product launches, including pricing, promotional strategies, and sales enablement tools.
• Content Development: Collaborate with the content team to produce high-quality marketing materials, including product brochures, case studies, webinars, and blog posts.
• Sales Enablement: Equip the sales team with the necessary tools and training to effectively communicate product benefits and drive sales.
• Customer Engagement: Work closely with customer success teams to gather feedback and insights from users, ensuring our products continuously meet their needs.
• Performance Tracking: Analyze and report on marketing performance metrics to assess the effectiveness of campaigns and strategies, making data-driven recommendations for improvement.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
• 2 - 4 years of product marketing experience, preferably in a SaaS environment.
• Strong understanding of marketing principles, product lifecycle management, and customer-centric strategies.
• Excellent written and verbal communication skills with a talent for storytelling.
• Ability to analyze data and derive actionable insights.
• Proficient in marketing tools and analytics platforms (e.g., Google Analytics, HubSpot).
• Strong project management skills with the ability to manage multiple priorities and deadlines.

Why Join Us?

At DeltaX, we foster a culture of innovation, collaboration, and continuous learning. You’ll have the opportunity to work with a talented team, contribute to exciting projects, and make a tangible impact on our products and customers. We offer competitive compensation, comprehensive benefits, and opportunities for professional growth.

How to Apply: If you’re ready to take on a new challenge and help shape the future of product marketing at DeltaX, please submit your resume and a cover letter outlining your relevant experience and why you’re excited about this opportunity to

Position :- Dy Manager- Product Marketing & Global FAE, BU PFC (TDK India Pvt Ltd)

Mission:

To help End customers achieve “Safe, Reliable & Efficient” Electrical System through Power Factor Improvement and Harmonic Mitigation within Electrical Distribution System.

Key responsibilities include:

• Lead Global Field Application Function for Power Factor Correction & Harmonic Mitigation Solutions (AHF/SVG, Hybrid APFC panels, PF Capacitors LV/MV, Key Components LV/MV) (Across India, Middle East, Europe, Turkey)
• Support Product Marketing Function for Power Factor Correction & Harmonic Mitigation Solutions (LV PF Capacitors & Key Components, AHF/SVG) for India
• Global FAE: To address customer technical queries, competency building of Technology partners, remote installation, commissioning support and Trouble shooting
• Market communication: Technical Datasheets, FAQ, Coordination for Exhibition & Seminars
• Provide feedback to Global Product Marketing, R&D on developing new features, functionality, and processes to improve the product offering
• Market Research & Intelligence: Benchmarking reports with Competition, FAB Matrix, Battle Cards, Promote & Sell, Design & Quote, Install & Commission Tools/PPT, Technical Specifications/Tender Documents
• Submit Techno-Commercial offers for Products Managed and Track the pipeline of opportunities to support and ensure proper customer project process is followed. PTN/PCN/NPI/Data Sheets documentation
• Training & Competency enhancement of Technology/Value Added Partners, After Sales Services team for Commissioning and Programming of AHF/SVG HMI & AMC, PF Controllers.

• Pre-Sales support & Post Sales support to TDK Sales/BD teams, Technology Partners & Value Added Partners
• Drive innovation
• Build the Application Notes, Success Stories, Use cases
• Build customer specific POC and architectures
• Support BD & Sales teams for targeted Customer conversion (EU, PB, Design & Consulting Institutes, OEMs)
• Drive Prescription and Consultative selling approach with specifier community for connected offers
• Development & Refinement of AHF/SVG, Hybrid Design & Selection Tools
• Location: Nashik, Mumbai, Bangalore

Requirements:

• Education: Bachelor’s in Electrical/ Electronics & Communications engineering
• Proven Sales / Service / Business development / Product Marketing experience of 5-12 years preferably with a knowledge of Power Factor Correction or Harmonics, Power Electronics
• Knowledge of LV, MV Electrical Distribution system
• Strong business acumen and analytical skills
• Excellent listening & communication skills with the ability to influence others and to build strong business networks at different levels of the organization. Fluent in English
• Good judgement, autonomously working style and good interpersonal skills
• Proactive and open-minded personality with passion to work with Local & Global teams

Location :-

We are open to have location: Nashik, Mumbai, Bangalore

About Open:

OPEN is a leading connected finance platform that empowers finance teams to manage their cashflow better by managing all their business finance systems, right from banking to accounting ERP, payments,CRM, HRMS etc. - in one place. OPEN, India's 100th Unicorn, has been awarded the ‘Best Workplace 2024’ by IEEE in 2024. And was recognised by Forbes India and D Globalist’s as 'Top 10 companies among 200 Companies' and was featured in IDFC FIRST Private Hurun India's Top 200 Self-made Entrepreneurs of the Millennia 2023. OPEN was also the recipient of 'Best Digital Banking Solution' from the Global Fintech Fest in 2022 and had won the 'Most Innovative Neo Bank' & the 'Most Innovative Digital Bank' at the Indian Fintech Awards in 2021 & Internet and Mobile Association of India (IAMAI) respectively.

We are currently home to some of the smartest & brightest 300+ minds in the fintech space. OPEN is a Series D funded startup backed by leading international funds like Temasek, Google, Tiger Global, IIFL Finance Ltd.,SBI Holdings Japan, 3one4 Capital, Speed Invest, Beenext, Tanglin Venture Partner Advisors & Angellist to name a few. And to build and strengthen this superpower, we’re on the lookout for an amazing Product Marketing Manager

Experience:- 5-8

Location:- Bangalore

Responsibilities:

●Product Positioning & Messaging

○ Craft differentiated positioning for Open’s products (AP, AR, Compliance, PG, Open Capital).

○ Build narratives that resonate with key customer segments (Enterprises, Startups, CFOs,

finance teams).

● Go-to-Market (GTM) Strategy

○ Develop GTM playbooks for product launches and feature rollouts.

○ Partner with Product and Growth teams to experiment and define pricing plans and launch

timelines for features/modules

● Demand Generation

○ Partner with Performance Marketing, SEO, and Content teams to design campaigns that

generate pipeline.

○ Ensure campaigns map to the right buyer personas and business use cases.

● Customer Engagement & Retention

○ Partner with the Product team to design onboarding journeys, adoption campaigns, and loyalty

programs.

○ Drive product engagement, email nurture, and lifecycle marketing to boost retention.

○ Build customer feedback loops to influence product roadmap

○ Improve product usage and retention

● Sales Enablement

○ Create sales collateral (pitch decks, one-pagers, battlecards, ROI calculators).

○ Train sales teams on product positioning, buyer personas, and objection handling.

● Market Research & Competitive Intelligence

○ Conduct customer, market, and competitor research to guide product strategy.

○ Build competitive battlecards and update stakeholders regularly.

● Customer Voice & Advocacy

○ Gather customer insights, case studies, and testimonials.

○ Work with Customer Success to drive adoption, retention, and cross-sell opportunities.

● Analytics & Reporting

○ Define KPIs for product marketing success (adoption, pipeline influence, win rates).

○ Track and report impact of marketing initiatives on product growth.

● Thought Leadership & Content

○ Collaborate with founders, PR, and content writers to establish Open as a fintech thought leader.

○ Drive product-led storytelling (blogs, webinars, industry reports)

Requirements

● 5–7 years of experience in Product Marketing (preferably B2B SaaS/Fintech).

● MBA Graduate or equivalent

● Strong background in GTM strategy, positioning, and messaging.

● Experience working closely with Product, Sales, and Marketing teams.

● Excellent communication & storytelling skills (written + verbal)

● Analytical mindset - ability to measure and communicate product marketing ROI.

● Familiarity with fintech or financial SaaS markets is a plus.

Why work at Open?

• You will be part of the early tribe that is changing the way business banking rolls.
• Every atom of your work will impact the way millions of businesses are run.
• You will work with some of the brightest minds who will celebrate your quirks.
• You will find growth & fun to be two-way streets - how you thrive and the way you jive, in turn drives Open.

We’re looking for a results-driven Product Marketing Manager to take ownership of our lead generation, outbound campaigns, and CRM operations. The ideal candidate is hands-on with tools like LinkedIn Sales Navigator, Apollo, and Zoho CRM — and has a passion for crafting campaigns that generate qualified leads and drive business growth.

• Find and enrich leads using LinkedIn Sales Navigator, Apollo, and company websites.
• Identify high-potential companies and decision-makers for targeted cold calling and outreach campaigns.
• Plan and execute email campaigns end-to-end — from writing copy and building sequences to booking qualified meetings.
• Monitor email deliverability and inbox placement to ensure high sender reputation and engagement.
• Manage and optimize campaign volumes and performance.
• Write and test personalized outreach emails that get real replies.
• Run and optimize LinkedIn campaigns to generate engagement and leads.
• Manage and maintain Zoho CRM, ensuring accurate data, lead tracking, and reporting.
• Build and maintain a LinkedIn engagement tracker to track outreach and engagement tasks.
• Develop and execute creative newsletter ideas to nurture and grow our audience.
• Analyze campaign metrics — open rates, replies, and conversions — and use insights to drive continuous improvement.
• Run A/B tests and experiments to improve campaign performance and messaging.

• 2–5 years of experience in product marketing, outbound campaigns, or lead generation.
• Strong experience with Sales Navigator, Apollo, and Zoho CRM.
• Solid understanding of email deliverability and outbound best practices.
• Excellent writing skills — able to make outreach feel genuine, not automated.
• Analytical, curious, and always looking to optimize for better results.
• Bonus points if you’ve worked with Lemlist, or similar outbound tools.

At Relific, we move fast, stay creative, and focus on results. You’ll have the freedom to own your campaigns end-to-end, test bold ideas, and directly impact company growth.