40 Activation Specialist jobs in India

Project Role : Programmatic Activation Specialist

Work location: Remote, India (May have to visit the Bangalore office 2-3 days once in 2-3 months)

Industry Experience: Pharma

Work Timing: 4:30 pm to 1:30 am

Job Overview:

Programmatic Traders are executional experts responsible for the setup, optimization, and performance management of programmatic advertiser campaigns. They ensure that campaigns deliver against client KPIs by continuously adjusting bidding strategies, optimizing budgets, refining targeting, and troubleshooting technical issues. By leveraging data-driven insights, automation tools, and deep platform expertise, the team maximizes the efficiency and effectiveness of media investments.

Key Responsibilities:

• Campaign Setup & Execution: Own the end-to-end technical setup, pacing, and launch of programmatic campaigns. Work closely with Account Managers to ensure campaigns align with strategic objectives and client goals.

• Real-Time Optimization & Performance Management: Actively monitor campaign performance and make real-time adjustments to bids, budgets, audience segmentation, creative rotation, and DSP settings to maximize outcomes. Implement data-driven optimizations to improve campaign efficiency and increase the value of media investment.

• Reporting, Analytics & Insights: Develop and execute advanced bidding strategies to ensure cost efficiency and scale while maintaining performance benchmarks. Optimize budget allocation across channels, audiences, and creative variations based on insights.

• Technical Troubleshooting & Platform Support: Identify and resolve technical issues related to ad serving, data discrepancies, pixel implementation, and delivery errors. Ensure seamless operations by proactively addressing campaign setup or platform challenges.

• Collaboration & Innovation: Partner with internal teams to test new features, implement automation strategies, and enhance workflow efficiencies. Stay ahead of industry trends, testing emerging technologies, targeting ca

• Develop and execute comprehensive event marketing strategies aligned with brand objectives and target audience engagement.
• Manage all aspects of event planning and execution, including venue selection, vendor management, logistics, budgeting, and staffing.
• Create compelling event concepts and themes that resonate with the brand and drive attendance and participation.
• Oversee the creation of event marketing materials, including invitations, promotional content, signage, and digital assets.
• Collaborate with sales, marketing, and product teams to ensure event goals are met and integrated into broader campaigns.
• Coordinate on-site event logistics, manage event staff, and troubleshoot any issues that arise.
• Conduct post-event evaluations, analyze key performance indicators (KPIs), and generate reports on event success and ROI.
• Manage event budgets meticulously, ensuring cost-effectiveness and adherence to financial targets.
• Build and maintain strong relationships with vendors, venues, and other external partners.
• Stay abreast of industry trends and innovations in event marketing and experience design.

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• At least 5 years of experience in event planning, event marketing, or a similar role.
• Demonstrated success in planning and executing a variety of events, from small-scale workshops to large conferences.
• Strong understanding of marketing principles and their application to event strategy.
• Excellent project management, organizational, and multitasking skills.
• Proficiency in event management software and virtual event platforms.
• Creative thinking and problem-solving abilities.
• Excellent interpersonal and communication skills, with the ability to build rapport with diverse stakeholders.
• Budget management experience, with a track record of delivering within financial constraints.
• Willingness to travel as needed for event execution and some in-office presence in Gurugram.

• Bachelor's degree in Marketing, Event Management, Communications, or a related field.
• Minimum of 3 years of experience in event planning and coordination.
• Proven experience in managing various types of events (e.g., conferences, trade shows, product launches, promotional events).
• Strong project management and organizational skills.
• Excellent budgeting and vendor management abilities.
• Proficiency in event management software and tools.
• Outstanding communication, interpersonal, and negotiation skills.
• Ability to multitask and work effectively under pressure.
• Creative thinking and problem-solving skills.

• Develop and implement comprehensive marketing plans for various leisure and sports events.
• Manage all aspects of event promotion, including digital marketing, social media, public relations, and advertising.
• Create compelling marketing collateral, including brochures, flyers, website content, and social media posts.
• Collaborate with event organizers, sponsors, and stakeholders to ensure marketing efforts align with event goals.
• Analyze market trends and competitor activities to identify opportunities for audience engagement.
• Manage event ticketing platforms and promotional codes.
• Monitor and report on the effectiveness of marketing campaigns, making data-driven adjustments.
• Build and maintain relationships with media outlets and influencers.
• Oversee the event's brand presence across all marketing channels.
• Contribute creative ideas for new event marketing initiatives.

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of 4 years of experience in event marketing or a related role.
• Proven track record of successfully marketing leisure and sports events.
• Strong understanding of digital marketing channels, social media platforms, and content creation.
• Excellent written and verbal communication skills.
• Creative thinking and strong organizational skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Experience with event management software and CRM systems is a plus.
• Passion for sports and leisure activities is desirable.

• Developing and executing a comprehensive global event marketing strategy.
• Managing all aspects of event planning, including venue selection, logistics, and vendor management.
• Overseeing event budgets and ensuring cost-effective execution.
• Creating engaging event content and marketing collateral.
• Developing and implementing pre- and post-event marketing campaigns to maximize attendance and engagement.
• Analyzing event performance data to measure ROI and identify areas for optimization.
• Collaborating with internal stakeholders to ensure seamless event execution.
• Staying updated on event marketing trends and best practices.
• Managing virtual and hybrid event components.
• Building and maintaining strong relationships with external partners and suppliers.

• Developing overarching event marketing strategies and plans.
• Managing all logistical aspects of events, including venue selection, catering, AV, and staffing.
• Negotiating contracts with vendors and suppliers to ensure favorable terms.
• Developing and managing event budgets, ensuring cost-effectiveness and ROI.
• Creating compelling event content and coordinating speaker engagements.
• Implementing marketing campaigns to drive event registration and attendance.
• Overseeing on-site event execution, ensuring smooth operations and a positive attendee experience.
• Conducting post-event analysis and reporting on key metrics, such as attendance, leads generated, and ROI.
• Collaborating with sales and marketing teams to align event objectives with business goals.
• Managing relationships with external agencies and partners.

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• 5+ years of experience in event planning and marketing, with a focus on corporate events.
• Demonstrated success in managing multiple events simultaneously.
• Strong understanding of marketing principles and event promotion tactics.
• Excellent project management, organizational, and time management skills.
• Exceptional communication, interpersonal, and negotiation skills.
• Proficiency in event management software and tools.
• Ability to work flexible hours and travel as required for event execution.

• Develop and execute innovative brand activation plans and events to enhance brand visibility and consumer interaction.
• Coordinate all aspects of event logistics, including venue selection, vendor management, staffing, and on-site execution.
• Collaborate with the marketing team to ensure brand messaging and positioning are consistently represented in all activation activities.
• Manage budgets for activation campaigns, ensuring cost-effectiveness and optimal resource allocation.
• Engage directly with consumers at events, providing information and fostering positive brand experiences.
• Gather consumer feedback and market insights from activation events to inform future strategies.
• Recruit, train, and manage field staff and brand ambassadors for promotional activities.
• Ensure compliance with all relevant regulations and company policies during activations.
• Prepare post-event reports detailing campaign performance, key learnings, and ROI.
• Maintain strong relationships with external partners, agencies, and suppliers.
• Identify opportunities for new brand activations and partnerships.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Proven experience in event management, brand activation, or experiential marketing.
• Strong understanding of consumer marketing principles and brand building.
• Excellent organizational, planning, and project management skills.
• Exceptional interpersonal and communication skills, with the ability to engage effectively with diverse audiences.
• Proficiency in Microsoft Office Suite.
• Ability to work independently and as part of a team, with a proactive and adaptable approach.
• Must be willing to travel and work flexible hours, including evenings and weekends, as required by event schedules.
• Must be based in or able to work on-site regularly in the Gurugram, Haryana, IN area.

• Develop and implement comprehensive sports marketing strategies and campaigns.
• Manage brand activation initiatives at key sporting events and properties.
• Oversee the creation of engaging marketing content across digital and traditional channels.
• Build and maintain strong relationships with athletes, sports leagues, and influencers.
• Manage social media platforms to drive fan engagement and brand awareness.
• Develop and execute promotional programs and partnerships.
• Analyze marketing campaign performance and provide regular reports.
• Collaborate with internal teams to ensure brand consistency and message alignment.
• Stay abreast of industry trends, competitor activities, and emerging marketing technologies.

• Bachelor's degree in Marketing, Sports Management, Communications, or a related field.
• Minimum of 5-7 years of experience in sports marketing or brand management, with a focus on activation.
• Proven track record of developing and executing successful marketing campaigns.
• In-depth knowledge of the sports landscape, including major leagues, athletes, and trends.
• Experience with digital marketing, social media management, and content creation.
• Strong understanding of partnership management and negotiation.
• Excellent communication, presentation, and interpersonal skills.
• Creative thinker with strong analytical and problem-solving abilities.
• Ability to manage budgets and track campaign ROI.