4,726 Ad Tech Consultant jobs in India
Manager, Content- Marketing Technology
Posted 2 days ago
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Job Description
**About the Role:**
Join a dynamic team at the forefront of digital transformation in healthcare. As a Manager in our Content Technology group, you'll work with cross-functional teams of product managers and developers focused on Adobe Suite capabilities-including Adobe Assets, Adobe Sites, Creative Suite, Content Analytics, and Workfront. You will have the opportunity to lead a technical team, providing direction and guidance to ensure the successful delivery of scalable, high-impact solutions that drive business value. This high-impact role is central to shaping our digital content strategy, enhancing operational efficiency, and delivering seamless, scalable, and compliant digital experiences.
**Key Responsibilities:**
**Strategic & Technical Leadership:**
+ Lead the design, development, and deployment of digital experiences using Adobe Experience Cloud tools.
+ Define and execute scalable web strategies that align with enterprise marketing and digital goals.
+ Guide roadmap development for Adobe-based content solutions, ensuring regulatory compliance, scalability, and measurable performance outcomes.
+ Analyze data from Adobe Content Analytics and other tools to inform strategic decisions and improve digital effectiveness.
**Operational Excellence:**
+ Own the governance of content workflows, taxonomy, and digital asset management using Adobe Assets and Workfront.
+ Implement robust operational processes for development, testing, deployment, and performance monitoring.
+ Champion web performance, SEO, accessibility, and compliance with regulatory and brand standards.
**Team & Project Delivery:**
+ Manage and mentor a team of developers, content technologists, and offshore contributors.
+ Oversee day-to-day execution of content technology workstreams, including sprint planning, task prioritization, and vendor coordination.
+ Promote a collaborative team culture, encouraging continuous improvement and cross-functional learning.
**Collaboration & Communication:**
+ Serve as a point of contact for global stakeholders including marketing, product, and digital technology teams.
+ Facilitate effective communication across time zones, ensuring alignment on priorities, project status, and delivery timelines.
+ Collaborate with offshore/onshore development teams, ensuring smooth and effective execution.
**Qualifications:**
+ 5+ years of experience in web development, content management, or digital product leadership, with at least 3 years in a managerial role.
+ Deep expertise with Adobe Experience Cloud, especially AEM Sites & Assets, Workfront, Creative Suite, and Adobe Content Analytics.
+ Proven track record of leading digital content initiatives with cross-functional teams.
+ Strong understanding of web content lifecycle, content governance, and metadata strategy.
+ Technical proficiency in HTML5, CSS3, ReactJS, Angular, Bootstrap, or related front-end frameworks.
+ Strong knowledge of web compliance standards, including accessibility (WCAG), privacy, and industry regulations.
+ Effective stakeholder management, communication, and team leadership skills.
**Preferred Experience:**
+ Pharmaceutical or healthcare sector experience.
+ Familiarity with Agile methodologies and sprint-based delivery.
+ Working knowledge of Salesforce Marketing Cloud or other CRM platforms.
+ Technical understanding of web architectures, APIs, and performance optimization.
Marketing Technology Solution Consultant
Posted 4 days ago
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Job Description
Job Title : Marketing Technology Solution Consultant
Location: Noida
Shift: Night Shift
Type of position: Fulltime
Experience: 8+ Years
Job Description:
We are seeking a dynamic Marketing Technology Solution Consultant to design and implement comprehensive marketing automation solutions across multiple platforms. You will serve as a trusted advisor, leveraging expertise in Salesforce Marketing Cloud, MoEngage, WebEngage (Optional), and Insider (Optional) to drive customer engagement and business growth.
Key Responsibilities:
Solution Design & Implementation:
- Act as technical consultant for marketing automation projects, translating client requirements into actionable solutions
- Conduct platform assessments and recommend optimal marketing technology stacks
- Create technical documentation, solution architecture diagrams, and implementation roadmaps
- Develop integrated solutions using Salesforce Marketing Cloud (Email Studio, Journey Builder, Mobile Studio, Advertising Studio)
- Configure and optimize MoEngage campaigns, segmentation, and customer journey orchestration
- Build responsive, personalized email templates, landing pages, and mobile campaigns
Technical Integration & Analytics:
- Develop and maintain integrations between marketing platforms and external systems via APIs
- Design data integration strategies ensuring seamless data flow across marketing technology stack
- Build and manage audience segments, data extensions, and customer profiles
- Analyze campaign performance metrics and provide actionable optimization insights
- Conduct A/B testing strategies to improve engagement rates and ROI
Client Management:
- Serve as primary technical point of contact for marketing technology initiatives
- Stay current with platform updates, new features, and industry best practices
Experience:
- 3-5 years in marketing technology consulting or solution implementation
- Strong hands-on experience with Salesforce Marketing Cloud and MoEngage
- Experience in marketing automation strategy and multi-channel campaign orchestration
Technical Skills:
- Proficiency in JavaScript, HTML, CSS and web development concepts
- Experience with Salesforce Marketing Cloud AMPscript, SSJS, and SQL
- Strong understanding of API integrations and data management
- Knowledge of marketing automation best practices and data privacy regulations (GDPR, CAN-SPAM)
Soft Skills:
- Excellent problem-solving and analytical abilities
- Strong communication skills for technical and non-technical audiences
Certifications (Optional):
- Salesforce Marketing Cloud certifications (Email Specialist, Admin, Consultant, Developer)
- MoEngage Implementation Expert certification
- Experience with WebEngage, Insider, Adobe Campaign, Marketo, or HubSpot
- Understanding of customer data platforms (CDP) and data management platforms (DMP)
About VML
VML is a leading creative company that combines brand experience, customer experience, and commerce to create connected brands and drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. As the world’s most advanced and largest creative company, VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
Manager, Product Management-Technical - Marketing Technology Solutions
Posted 2 days ago
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Job Description
_Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential._
**Title and Summary**
Manager, Product Management-Technical - Marketing Technology Solutions
Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential.Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.
Marketing Technology Solutions (MarTS) is building cutting-edge, intuitive, intent-driven marketing products to empower our customers, generate high-value leads and fuel the Mastercard brand. We are a part of the Corporate Technology Solutions program that powers the customer technology backbone of Mastercard. MarTS operates at the center of marketing, business, product, and technology, and brings to life marketing strategies and helps to pave the way for new ones that power our growth. This product manager would be focused on enabling our global and regional marketing teams and leading a team of technical product managers to deliver scalable and reliable products.
Responsibilities
- Sets the vision and direction for sets of products
- Leads individual contributors who are conceptualizing the one-to-two year view of how the platform product portfolio solves business and customer needs
- Exhibits expertise across multiple platform products and builds tight connections to resources to drive overall strategy and teams inside your organization while influencing those outside your organization to deliver the expected results
- Dives deep into the work of you team and identify short-and-medium-term risks to platform product development while proposing solutions to address them
- Continuously monitors feature development and associated defects at the platform product level as well as runtime operational metrics for in market capabilities
- Develops and communicates team vision that supports the broader organizational vision
- Makes trade-off decisions as required
- Contributes to organizational planning
- Manage escalations, assess the alternative to resolve (path to green) and builds a plan for resolution
- Own and deliver on post-launch reviews and customer feedback, drives the associated actions, and incorporates feedback into the future launch plans
- Shares best practice with other Mastercard teams
- Engages with business customers to identify key platform product issues; solicits feedback on platform product roadmap
- Leverages data analysis skills to research difficult or ambiguous problems, leading cross-disciplinary teams where necessary and communicating recommendations to senior leadership
- Oversees team-wide product operations, leads junior PM-Ts who may own individual components, and coordinates team-wide improvement goals
- Drives adoption of existing platform products into multiple marketplaces (in some cases simultaneously) with help from leadership
- Provides regular coaching and feedback to direct reports to help grow individual functional skills and leadership capabilities, with support from senior managers
- Sets goals for individuals to achieve department or function level goals
All About You
- Passion for marketing and driving customer impact
- A curious problem-solver, who uses both quantitative and qualitative methods to inform decision making
- Ability to collaborate with cross functional teams such as engineering, design, and internal business stakeholders
- Ability to articulate requirements to engineering teams
- Influence skills to drive results
- Experience in product management and creating features that make an impact
**Corporate Security Responsibility**
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
+ Abide by Mastercard's security policies and practices;
+ Ensure the confidentiality and integrity of the information being accessed;
+ Report any suspected information security violation or breach, and
+ Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
Digital Marketing
Posted 30 days ago
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Job Description
We're Hiring: Digital Marketing Executive at GenAI99
Location: Hyderabad, India
Type: Full-time | Entry-level
Eligibility: Fresh graduates are welcome to apply
Are you a passionate individual looking to kickstart your career in digital marketing? Join GenAI99, one of Indias fastest-growing platforms in the Generative AI space, and grow with us!
Your responsibilities will include:
- Managing social media platforms (Instagram, LinkedIn, YouTube)
- Assisting with basic SEO tasks
- Creating content using Canva (posters, reels, graphics)
We're looking for someone who is:
- Creative and curious
- Willing to learn and grow
- Comfortable working in a collaborative office setup (Hyderabad)
- Passionate about the digital space
Why join us?
No prior experience? No problem!
We'll guide you at every step!
Interested?
Apply directly here on LinkedIn. Were excited to hear from you!
Digital Marketing
Posted 23 days ago
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Job Description
Company Overview
Gamut HR Solutions, headquartered in Hyderabad, specializes in connecting talent with the right job opportunities. As a company with 2-10 employees, we focus on personalized and effective staffing solutions. Explore our offerings at our website .
Job Overview
We are seeking a dedicated Digital Marketing professional for a full-time, mid-level position in Hyderabad. The ideal candidate will possess 4 to 6 years of relevant experience. This role involves driving performance through targeted campaigns and leveraging key digital marketing strategies.
Qualifications and Skills
- Minimum 4 years of experience in digital marketing with a demonstrated ability to develop and execute performance marketing strategies.
- Expertise in Meta ads (Mandatory skill) to effectively engage with the target audience and increase brand visibility.
- Hands-on experience in Google Ads (Mandatory skill) for creating impactful PPC campaigns.
- Proficient in conversion rate optimization techniques to improve user engagement and drive sales growth.
- Understanding of PPC campaigns, including keyword research, budget management, and ROI analysis.
- Familiarity with using e-commerce platforms to drive online sales and enhance user experience.
- Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
- Strong communication skills to collaborate with cross-functional teams and present campaign results.
Roles and Responsibilities
- Develop and implement comprehensive digital marketing strategies to enhance brand awareness and lead generation.
- Manage and optimize performance marketing campaigns across various digital channels to maximize ROI.
- Collaborate with creative teams to develop engaging campaign content that resonates with the target audience.
- Conduct research and stay updated on the latest digital marketing trends and best practices.
- Monitor and analyze campaign performance, providing insights and recommendations for optimization.
- Utilize data-driven approaches to improve conversion rates and enhance customer engagement.
- Oversee budget allocation for digital campaigns ensuring cost-effectiveness and strategic spend.
- Work closely with the sales team to align marketing efforts with business objectives and drive revenue growth.
Digital Marketing
Posted 7 days ago
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Job Description
We are looking for a creative and results-driven Digital Marketing Executive to join our growing team. The ideal candidate will be responsible for developing and implementing digital marketing strategies to drive online traffic, improve brand awareness, and generate leads.
Key Responsibilities:- Plan and execute digital marketing campaigns across Google, Meta (Facebook & Instagram), and LinkedIn Ads.
- Manage and optimize SEO & SEM campaigns to increase website traffic.
- Design and update landing pages and basic websites (WordPress/Wix/Shopify knowledge preferred).
- Conduct keyword research and use SEO guidelines to optimize content.
- Write compelling ad copy, social media posts, and blog content.
- Design graphics and creatives for online campaigns (using Canva, Photoshop, or Illustrator).
- Monitor performance using tools like Google Analytics, Search Console, and Meta Ads Manager.
- Manage and grow social media channels (Instagram, Facebook, LinkedIn, etc.).
- Collaborate with sales and design teams to ensure brand consistency.
- Report on performance and ROI of campaigns and suggest improvements.
- Proven experience in Google Ads, Meta Ads (Facebook/Instagram), SEO & SEM.
- Knowledge of website design tools (WordPress, basic HTML/CSS a plus).
- Content writing & basic graphic design (Canva, Adobe Creative Suite).
- Familiarity with analytics tools (Google Analytics, Search Console).
- Strong communication and analytical skills.
- Up-to-date with the latest trends and best practices in digital marketing.
- Bachelors degree in Marketing, Digital Media, Communications, or a related field.
- 13 years of hands-on experience in digital marketing.
- Certification in Google Ads, Meta Blueprint, or HubSpot (preferred but not mandatory).
- Performance bonuses
- Professional development support
- Flexible work culture
- Exposure to live campaigns and real-time analytics
Digital Marketing
Posted 9 days ago
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Job Description
Company Overview
Brainhunter Recruiting Pvt Ltd is a premier recruitment agency specializing in high-growth industries such as IT and non-IT sectors, with a focus on pre-screened, top-tier talent for roles in AI, Machine Learning, Data Science, and Digital Transformation. With over 17 years in the industry and trusted partnerships with over 100 prestigious firms, Brainhunter excels in connecting businesses with high-performance consultants. Headquartered in Mumbai, the company is renowned for its technical recruitment prowess in staffing and HR solutions.
Job Overview
Brainhunter Recruiting Pvt Ltd is seeking a Junior Digital Marketing professional to join our vibrant team in Mumbai. This is a full-time position requiring a minimum of one year of work experience in the field. The ideal candidate will be responsible for advancing our company's online presence, enhancing digital marketing strategies, and boosting brand awareness in the competitive staffing and recruiting industry.
Qualifications and Skills
- Proficiency in Google Ads is mandatory, showcasing your ability to create, manage, and optimize ad campaigns for diverse goals.
- Digital Marketing expertise is a must-have, demonstrating a strong understanding of current marketing trends and strategies.
- SEO skills are mandatory, ensuring that company websites achieve high rankings on search engine results pages.
- Experience in social media management to enhance brand presence and engage effectively with target audiences online.
- Proven ability to design and execute marketing campaigns that align with business objectives and reach target demographics.
- Knowledge in SEM strategies to improve website visibility and increase customer engagement through paid search.
- Proficiency in email marketing to execute effective campaigns that drive customer engagement and conversion rates.
- Experience with Google Analytics to monitor, analyze, and report on digital marketing campaign performance.
Roles and Responsibilities
- Develop and implement comprehensive digital marketing strategies to enhance brand awareness and drive traffic.
- Create and manage Google Ads campaigns to increase brand visibility and generate leads aligned with company goals.
- Execute effective SEO practices to optimize website content and improve search engine rankings.
- Leverage social media platforms to promote services and interact with the audience to build community and engagement.
- Analyze and report on the performance of digital marketing efforts, using data to inform strategy and optimize results.
- Collaborate with cross-functional teams to ensure cohesive branding and messaging across all digital platforms.
- Oversee email marketing initiatives to nurture leads and maintain customer engagement through targeted communication.
- Utilize Google Analytics to track online behavior, refine strategies, and report on campaign performance and ROI.
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Digital Marketing
Posted 9 days ago
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Job Description
Company Overview
Satvam Nutrifoods Limited, headquartered in Ahmedabad, exemplifies purity and authenticity in the food production industry. Specializing in creating quality spices and associated products, Satvam adheres to the highest standards of hygiene and quality, maintaining the inherent power of nature in every product. With a dedicated team of 201-500 employees, we are committed to delivering excellence.
Job Overview
We are seeking a dedicated Digital Marketing Executive to join our team in Ahmedabad. This full-time position involves developing and implementing effective digital marketing strategies to enhance our brand presence online. The ideal candidate will be well-versed in managing marketing campaigns, optimizing our web presence through content, and analyzing data to drive improvements.
Qualifications and Skills
- Proficient in search engine optimization to enhance the visibility of our brand in search engines by implementing the best practices. (Mandatory skill)
- Skilled in content marketing, capable of creating and promoting engaging content that resonates with our target audience. (Mandatory skill)
- Experienced in using Google Analytics to track, report, and analyze website traffic and optimize marketing strategies accordingly. (Mandatory skill)
- Knowledgeable in email marketing, designing, and executing email campaigns to boost engagement and foster customer relationships.
- Proficiency in using Facebook Ads to develop and manage campaigns that reach and engage with our audience effectively.
- Competent in web analytics to analyze website data, understanding user behavior, and applying insights to improve website performance.
- Experience in campaign management, planning, executing, and measuring marketing campaigns to meet business objectives.
- Strong analytical thinking and problem-solving skills with the ability to interpret data and provide actionable insights to improve marketing performance.
Roles and Responsibilities
- Develop, implement, and manage marketing strategies to promote our products and services online.
- Conduct market research to identify new opportunities and evaluate market trends to inform marketing strategies.
- Create compelling content for various digital platforms that effectively communicate our brand message and engage our audience.
- Monitor and evaluate the performance of digital marketing campaigns using analytics tools and fine-tune strategies to improve results.
- Collaborate with internal teams to align digital marketing efforts with overall business goals and objectives.
- Manage and optimize the companys presence on social media platforms, focusing on customer engagement and brand visibility.
- Stay updated with industry trends and best practices in digital marketing to maintain a competitive edge.
- Prepare and present reports on marketing campaign performance and provide recommendations for improvement.
Digital Marketing
Posted 9 days ago
Job Viewed
Job Description
Company Overview
Satvam Nutrifoods Limited, headquartered in Ahmedabad, exemplifies purity and authenticity in the food production industry. Specializing in creating quality spices and associated products, Satvam adheres to the highest standards of hygiene and quality, maintaining the inherent power of nature in every product. With a dedicated team of 201-500 employees, we are committed to delivering excellence.
Job Overview
We are seeking a dedicated Digital Marketing Executive to join our team in Ahmedabad. This full-time position involves developing and implementing effective digital marketing strategies to enhance our brand presence online. The ideal candidate will be well-versed in managing marketing campaigns, optimizing our web presence through content, and analyzing data to drive improvements.
Qualifications and Skills
- Proficient in search engine optimization to enhance the visibility of our brand in search engines by implementing the best practices. (Mandatory skill)
- Skilled in content marketing, capable of creating and promoting engaging content that resonates with our target audience. (Mandatory skill)
- Experienced in using Google Analytics to track, report, and analyze website traffic and optimize marketing strategies accordingly. (Mandatory skill)
- Knowledgeable in email marketing, designing, and executing email campaigns to boost engagement and foster customer relationships.
- Proficiency in using Facebook Ads to develop and manage campaigns that reach and engage with our audience effectively.
- Competent in web analytics to analyze website data, understanding user behavior, and applying insights to improve website performance.
- Experience in campaign management, planning, executing, and measuring marketing campaigns to meet business objectives.
- Strong analytical thinking and problem-solving skills with the ability to interpret data and provide actionable insights to improve marketing performance.
Roles and Responsibilities
- Develop, implement, and manage marketing strategies to promote our products and services online.
- Conduct market research to identify new opportunities and evaluate market trends to inform marketing strategies.
- Create compelling content for various digital platforms that effectively communicate our brand message and engage our audience.
- Monitor and evaluate the performance of digital marketing campaigns using analytics tools and fine-tune strategies to improve results.
- Collaborate with internal teams to align digital marketing efforts with overall business goals and objectives.
- Manage and optimize the companys presence on social media platforms, focusing on customer engagement and brand visibility.
- Stay updated with industry trends and best practices in digital marketing to maintain a competitive edge.
- Prepare and present reports on marketing campaign performance and provide recommendations for improvement.
Digital Marketing
Posted 24 days ago
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Job Description
Analyze digital marketing campaigns and channels (including SEO, PPC, social media, email marketing, etc.) to track performance and ROI.
Identify key trends, insights, and opportunities to optimize marketing efforts and improve conversion rates.
Develop and maintain dashboards and reports to present actionable insights to key stakeholders.
Monitor website traffic, user behavior, and key metrics to identify areas for improvement and growth.
Collaborate with marketing, design, and content teams to ensure alignment of data and insights across campaigns.
Conduct competitor and market research to stay ahead of trends and industry best practices.
Use tools like Google Analytics, SEMrush, HubSpot, or similar platforms to gather, analyze, and report data.
Assist in the development and execution of A/B testing and optimization strategies.
Provide recommendations for improvements in digital marketing strategies based on data insights.
Track and report on the performance of marketing campaigns, offering actionable recommendations for optimization.