312 Adult Care jobs in India

• Develop and implement annual brand plans, including marketing objectives, strategies, and tactical plans.
• Conduct market research and consumer analysis to identify trends, opportunities, and challenges.
• Manage product lifecycle, from concept and development to launch and post-launch analysis.
• Oversee the creation and execution of integrated marketing communications campaigns across ATL and BTL channels.
• Manage advertising and promotional budgets, ensuring optimal return on investment.
• Collaborate with the sales team to ensure effective in-store execution and distribution.
• Monitor brand performance, sales data, and market share, providing regular reports and insights.
• Work with R&D to drive product innovation and pipeline development.
• Manage relationships with external agencies, including advertising, media, and research firms.
• Ensure brand consistency across all touchpoints and communications.
• Analyze competitive landscape and develop strategies to maintain a competitive edge.
• Develop pricing strategies and promotional plans to achieve sales targets.

Objectives of the Position

Main Tasks

Strategic:

Planning & Operational:

Leadership:

Minimum Education and Qualification Required for the Position

About Us

We are building a next-generation global brand franchise business designed to help high-potential brands expand into key international markets. Our mission is to empower brands to achieve sustainable growth through end-to-end solutions — including market entry strategy, brand and marketing management, compliance oversight, channel optimization, logistics, fulfillment, and advanced store management technology.

Personal Care Appliances (PCA) category, bringing leading global brands into high-growth markets across India, GCC, and South East Asia.

Role Overview

As Category Manager – Personal Care Appliances , you will lead and scale our PCA category, owning the complete brand lifecycle from onboarding promising global brands to achieving sustained growth in international markets. You will be responsible for building a high-performing portfolio, driving assortment expansion, optimizing product performance, and ensuring profitability, while collaborating closely with sales, marketing, analytics, and supply chain teams.

Key Responsibilities

Category Strategy & Brand Partnerships

• Act as the go-to partner for global PCA brands seeking expansion in India, GCC, and SEA.
• Build and manage a curated, high-growth brand portfolio in the PCA category.

Brand Performance & Growth

• Drive post-launch scaling through:
• Expanding SKU assortment based on market performance and customer insights.
• Phasing out underperforming SKUs and refining pricing, positioning, and packaging.
• Collaborating with brands to enhance product content, marketing visibility, and supply chain efficiency.
• Implement cross-functional initiatives with sales, marketing, and analytics teams to maximize growth.

Market Presence & Profitability

• Deliver strong eCommerce performance and explore offline retail opportunities where relevant.
• Manage margins, GMV contribution, and long-term sustainability of the category.

Experience & Skills Required

• 4-6 years of work experience, including 5+ years in eCommerce.
• Minimum 2 years of experience in the Personal Care Appliances category (preferred).
• Proven success in category strategy, SKU lifecycle management, and scaling assortments.
• Deep understanding of PCA consumer behavior and category-specific safety regulations.
• Expertise in marketplace selling — pricing, visibility, promotional levers, and marketing strategies.
• Strong cross-functional collaboration skills with brand, operations, tech, and analytics teams.

Who You Are

• Strategic thinker with a strong commercial mindset.
• Passionate about building high-impact consumer brands in fast-growing markets.
• Comfortable working in a fast-paced, entrepreneurial environment.
• Data-driven decision-maker with an eye for operational excellence.

• About Us

We are building a next-generation global brand franchise business designed to help high-potential brands expand into key international markets. Our mission is to empower brands to achieve sustainable growth through end-to-end solutions — including market entry strategy, brand and marketing management, compliance oversight, channel optimization, logistics, fulfillment, and advanced store management technology. Our Personal Care Appliances (PCA) portfolio features global beauty and grooming brands with a footprint in India and GCC, and plans to expand into South East Asia.

• Role Overview

As Product Manager – Personal Care Appliances , you will lead the development, lifecycle management, and market readiness of the Elle personal care appliances portfolio. You will work cross-functionally with sourcing teams in China, category managers, marketing, and quality control to ensure competitive, high-quality, and timely product launches across multiple geographies.This is a high-impact role for a product leader with strong category knowledge, supplier management expertise, and the ability to navigate multi-market product launches.

• Key Responsibilities
• Product Strategy & Roadmap:
• Define and manage the PCA product roadmap for India, GCC, and upcoming SEA markets.
• Drive portfolio planning — structure SKUs by pricing tiers, features, and market gaps.
• Product Development & Lifecycle Management
• Own the product lifecycle from concept → development → certification → launch → post-launch review.
• Oversee new product development (NPD), phasing out EOL products, and tracking market innovations.
• Quality & Compliance
• Lead quality assurance processes, sample reviews, and approval cycles.
• Ensure compliance with certifications — BIS (India), G-Mark/SASO (GCC), and local SEA requirements.
• Supplier & Sourcing Management
• Build and manage a network of local and international PCA manufacturers.
• Negotiate FOB/sourcing prices with factories; review BOMs and plan CM2 margins.
• Performance Tracking & Optimisation
• Conduct post-launch performance reviews and recommend portfolio improvements.
• Collaborate with marketing teams to support visibility and marketplace presence.
• Experience & Skills Required
• 4-6 years total experience, with 3-5 years in Product Management/NPD for Personal Care Appliances.
• Proven experience in multi-market product launches (India mandatory).
• 3–4 years managing suppliers and quality control processes.
• Knowledge of BIS , G-Mark , SASO certifications.
• Strong costing and margin planning skills (BOM, FOB).