6,439 Advertising Campaigns jobs in India

Associate, Campaign Management

Pune, Maharashtra Data Axle

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Job Description

Job Description

About Data Axle:

Data Axle Inc. has been an industry leader in data, marketing solutions, sales and research for over 50 years in the USA. Data Axle has set up a strategic global centre of excellence in Pune. This centre delivers mission critical data services to its global customers powered by its proprietary cloud-based technology platform and by leveraging proprietary business & consumer databases. Data Axle is headquartered in Dallas, TX, USA.

General Summary:

This position is responsible for managing client accounts by overseeing the daily execution, scheduling, delivery, data preparation and reporting of targeted campaigns. This position is also responsible for acting as the primary liaison between the Client and the Development staff to HTML build and QA marketing messages. This position regularly and customarily exercises discretion and independent judgment relative to matters of significance.

Responsibilities:

  • Manage client marketing campaigns including communicating with clients on campaign scheduling, targeting, mailing issues, procedures, and expectation setting. Exercise discretion in resolving client issues.
  • Troubleshoot and monitor data transfers and data integration issues as part of complex, campaigns.
  • Make recommendations on process improvement and operational execution on delivery of data, campaign execution and creative assets to support business.
  • Utilize effective customer service techniques to handle client concerns. Work with internal departments to manage client issues, assess impact, and develop solutions. Exercise discretion and independent judgment in communicating and resolving issues.
  • Lead process definition with clients on workflow to receive and manage messaging assets for campaigns. Manage creative asset delivery, coordination, and processing.
  • Produce reports and analyze program results. Perform analytics, establish regular analysis process, and create benchmarks to identify trends or issues.
  • Proof and quality check projects.
  • Maintain accurate and complete client files documenting specific requirements of each client.
  • Handle customer questions and complaints in a timely, professional manner.
  • Facilitate management of client enhancement projects. Assist in documenting, scoping, and communicating change orders.
  • Assist Sales staff in developing recommendations related to a client program.
  • Performs other miscellaneous duties as assigned by management.
  • Qualifications

    Qualifications:

  • Bachelor's degree or equivalent is required.
  • 3 to 5 years of previous relevant work experience is required.
  • 1 to 3 years' experience with Adobe Campaign Standard.
  • Must work well under pressure and be sensitive to deadlines and attentive to detail.
  • Ability to communicate with individuals at all levels in the Company and with various business contacts outside of the Company in an articulate, professional manner. Strong written and verbal communication skills required.
  • Ability to build productive relationships with clients and meet goals.
  • Detail oriented and able to successfully handle multiple priorities simultaneously.
  • Exceptional organizational and time management skills.
  • Advanced knowledge of technology, online marketing, and the Internet.
  • Basic HTML skills.
  • Enjoy delighting clients with exceptional service.
  • Expert Excel skills.
  • Ability to work as part of a close-knit team.
  • Ability to apply judgment in problem solving client situations, including whether to mail, when an issue has been resolved, and scope of communication with client.
  • This position description is intended to describe the duties most frequently performed by an individual in this position. It is not intended to be a complete list of assigned duties but to describe a position level.

    This advertiser has chosen not to accept applicants from your region.

    Senior Associate, Campaign Management

    Pune, Maharashtra Data Axle

    Posted today

    Job Viewed

    Tap Again To Close

    Job Description

    Job Description

    Data Axle Inc. has been an industry leader in data, marketing solutions, sales and research for 50 years in the USA. Data Axle has set up a strategic global centre of excellence in Pune. This centre delivers mission critical data services to its global customers powered by its proprietary cloud-based technology platform and by leveraging proprietary business & consumer databases. Data Axle is headquartered in Dallas, TX, USA.

    This position is responsible for managing client accounts by overseeing the daily execution, scheduling, delivery, data preparation and reporting of targeted campaigns. This position is also responsible for acting as the primary liaison between the Client and the Development staff to HTML build and QA marketing messages. This position regularly and customarily exercises discretion and independent judgment relative to matters of significance.

    Responsibilities:

  • Manage client marketing campaigns including communicating with clients on campaign scheduling, targeting, mailing issues, procedures, and expectation setting. Exercise discretion in resolving client issues.
  • Troubleshoot and monitor data transfers and data integration issues as part of complex, campaigns.
  • Make recommendations on process improvement and operational execution on delivery of data, campaign execution and creative assets to support business.
  • Utilize effective customer service techniques to handle client concerns. Work with internal departments to manage client issues, assess impact, and develop solutions. Exercise discretion and independent judgment in communicating and resolving issues.
  • Lead process definition with clients on workflow to receive and manage messaging assets for campaigns. Manage creative asset delivery, coordination, and processing.
  • Produce reports and analyze program results. Perform analytics, establish regular analysis process, and create benchmarks to identify trends or issues.
  • Proof and quality check projects.
  • Maintain accurate and complete client files documenting specific requirements of each client.
  • Handle customer questions and complaints in a timely, professional manner.
  • Facilitate management of client enhancement projects. Assist in documenting, scoping, and communicating change orders.
  • Assist Sales staff in developing recommendations related to a client program.
  • Performs other miscellaneous duties as assigned by management.
  • Qualifications

    Qualifications:

  • Bachelor's degree or equivalent is required.
  • 2+ years of previous relevant work experience is required.
  • 1 to 3 years' experience with Adobe Campaign Standard.
  • Must work well under pressure and be sensitive to deadlines and attentive to detail.
  • Ability to communicate with individuals at all levels in the Company and with various business contacts outside of the Company in an articulate, professional manner. Strong written and verbal communication skills required.
  • Ability to build productive relationships with clients and meet goals.
  • Detail oriented and able to successfully handle multiple priorities simultaneously.
  • Exceptional organizational and time management skills.
  • Advanced knowledge of technology, online marketing, and the Internet.
  • Basic HTML skills.
  • Enjoy delighting clients with exceptional service.
  • Expert Excel skills.
  • Ability to work as part of a close-knit team.
  • Ability to apply judgment in problem solving client situations, including whether to mail, when an issue has been resolved, and scope of communication with client.
  • This position description is intended to describe the duties most frequently performed by an individual in this position. It is not intended to be a complete list of assigned duties but to describe a position level.

    This advertiser has chosen not to accept applicants from your region.

    Campaign Management Salesforce CRM-Digital Marketing Manager

    Bengaluru, Karnataka Unisys

    Posted today

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    Job Description

    What success looks like in this role:

  • This role will focus primarily on data, reporting and analytics, and campaign operations (such as SF campaign creation and campaign related automation).
  • Develop program-specific strategies, marketing plans, and goals that align with our overall objectives. Your strategic mindset will be crucial in driving consumer engagement and achieving marketing success.
  • Manages execution across all channels / vehicles, including website, social media, paid media, email and related marketing including creating Salesforce Campaigns.
  • Utilizes analytics to assess metrics, gain insight and evaluate performance against key performance indicators (KPIs) and provide insights to stakeholders.
    • Oversees the development and production of new programs / initiatives for all channels.
    • Maintains awareness of digital, social media and related trends, developments, and best practices.
    • Recommends and drives methods and tactics to engage customers with digital channels.
    • Reports on performance by channel, strategic imperatives and campaigns, including targeting strategy, and proactively provides improvement recommendations.

    • Prepares ad hoc marketing reporting as needed.

    #LI-NM1

  • You will be successful in this role if you have:

    • BA/BS degree and 6-8 years’ relevant experience OR equivalent combination of education and experience

    • At least 2 years' experience with Salesforce

    • At least 2 years' experience in an analytical role

    Unisys is proud to be an equal opportunity employer that considers all qualified applicants without regard to age, blood type, caste, citizenship, color, disability, family medical history, family status, ethnicity, gender, gender expression, gender identity, genetic information, marital status, national origin, parental status, pregnancy, race, religion, sex, sexual orientation, transgender status, veteran status or any other category protected by law.

    This advertiser has chosen not to accept applicants from your region.

    Data Analyst - Campaign Management, SQL

    Bangalore, Karnataka UnitedHealth Group

    Posted 2 days ago

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    Job Description

    Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start **Caring. Connecting. Growing together.**
    **Primary Responsibilities:**
    + Create and execute campaign list pulls for major direct marketing efforts (direct mail, email,SMS & telemarketing) as well as smaller, trigger-based programs within the framework of the overall contact strategy.
    + Must have hands on IBM or HCL Unica EMM Suit's, Adobe Journey Optimizer(AJO) Or Adobe Marketo Or Adobe Campaign
    + This individual will use their knowledge of the customer and data to assist in providing direction and campaign executions designed to drive up engagement and enrollment into our products
    + Assess and interpret needs and requirements of our partners
    + Extract and manipulate data by performing database queries that support marketing efforts
    + Provide actionable insight by giving explanation and interpretation of data to support dept and business unit needs
    + Maintain a strategic relationship with business partners and Marketing Managers to develop deeper understanding of their business and goals, suggest new strategies
    + Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so
    **Required Qualifications:**
    + Bachelor's degree in related field or equivalent work experience
    + 3+ years of experience using campaign management tool i.e. IBM/HCL Unica and Adobe Journey Optimizer(AJO), Adobe Marketo
    + Background in the healthcare industry is preferred
    + Knowledge on Tableau/PowerBi and Salesforce / ExactTarget email deployment is preferred.
    + Solid working knowledge of using SQL to query data in relational databases
    + Advanced level of Access and Excel
    + Demonstrated ability to manage multiple projects while meeting deadlines
    **Preferred Qualifications:**
    + Hands-on experience on Adobe Campaign
    + Marketing analysis background with solid business foundation, especially in campaign generation in Health care
    _At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission._
    This advertiser has chosen not to accept applicants from your region.

    Data Analyst - Campaign Management, SQL

    Bengaluru, Karnataka UnitedHealth Group

    Posted today

    Job Viewed

    Tap Again To Close

    Job Description

    Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.

    Primary Responsibilities:

  • Create and execute campaign list pulls for major direct marketing efforts (direct mail, email,SMS & telemarketing) as well as smaller, trigger-based programs within the framework of the overall contact strategy.
  • Must have hands on IBM or HCL Unica EMM Suit’s, Adobe Journey Optimizer(AJO) Or Adobe Marketo Or Adobe Campaign
  • This individual will use their knowledge of the customer and data to assist in providing direction and campaign executions designed to drive up engagement and enrollment into our products
  • Assess and interpret needs and requirements of our partners
  • Extract and manipulate data by performing database queries that support marketing efforts
  • Provide actionable insight by giving explanation and interpretation of data to support dept and business unit needs
  • Maintain a strategic relationship with business partners and Marketing Managers to develop deeper understanding of their business and goals, suggest new strategies
  • Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so
  • Required Qualifications:

  • Bachelor’s degree in related field or equivalent work experience
  • 3+ years of experience using campaign management tool i.e. IBM/HCL Unica and Adobe Journey Optimizer(AJO), Adobe Marketo
  • Background in the healthcare industry is preferred
  • Knowledge on Tableau/PowerBi and Salesforce / ExactTarget email deployment is preferred.
  • Solid working knowledge of using SQL to query data in relational databases
  • Advanced level of Access and Excel 
  • Demonstrated ability to manage multiple projects while meeting deadlines
  • Preferred Qualifications: 

  • Hands-on experience on Adobe Campaign
  • Marketing analysis background with solid business foundation, especially in campaign generation in Health care
  • At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes — an enterprise priority reflected in our mission.

    This advertiser has chosen not to accept applicants from your region.

    Campaign Management - Deputy Manager - General Trade QR

    Noida, Uttar Pradesh Paytm

    Posted today

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    Job Description

    Campaign Operations - Deputy Manager - General Trade QR About Us: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.About the team: Paytm is experiencing significant growth across its platform, driven by increased adoption of multiple products. A key factor in our success is our ability to understand customer pain points and provide data-driven solutions. A person in this role will work on solving Merchant growth and monetisation on the Paytm for Bu app.About the role:  We are looking for a Campaign Operations Manager for accelerating the core growth metrics and user numbers for the Merchant business lines. The role specifically focuses on initiatives planned through CRM channels – Push, Whatsapp, SMS, Email, In-app. If you are passionate about mobile and web apps with a penchant towards marketing campaigns, love extreme attention to content & design detail and care about how your work impacts millions of users daily, we want you!Expectations/ Requirements : Configure and implement all planned campaigns and ensure timely go-live as per planned marketing calendarWork with a central design and marketing team to create highly engaging creative and content to optimize CTR and conversions. Designing and carry out experiments and A/B testing, to optimize conversion across the user funnelAnalyze and report campaign performance metrics using marketing analytics toolsWork closely with cross-functional teams, including design, traffic and business, to ensure alignment and effective execution Superpowers/ Skills that will help you succeed in this role: -4 to 6 years’ experience with marketing and web analytics tools like CleverTap, Moengage, Mix panel or in-house toolsAdvanced knowledge of Clevertap or similar tools and its features like Journeys, Recurring campaigns, event based triggersExperience in marketing automation and communication personalisationUnderstanding of marketing analytics and metrics of campaign performance including concepts like impression, CTR, UTM, attribution, conversion funnels and control groupsExperience working with content teams to draft effective and engaging communications.Strong communication and interpersonal skillsWhy Join us? Bragging rights to be behind the largest fintech lending play in IndiaA fun, energetic and a once-in-a-lifetime environment that enables you to achieve your best possible outcome in your careerWith enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!
    This advertiser has chosen not to accept applicants from your region.

    CBS - BMC- Brand And Marketing - Campaign Management - Campaign Coordinator-Senior Associate

    Kochi, Kerala EY

    Posted today

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    Job Description

    The opportunity

    The position is for a campaign executive within EY Global Delivery Services (GDS) Brand & Marketing pillar. We work hand in hand with the business to take services and solutions to market; bring our purpose, building a better working world, to life for our people, clients and communities; engage our people and build a high performing culture; and to build the commercial value and emotional resonance of the EY brand.

    Through the collective power of BMC, and the other teams and specialists we work with, we aim to build a better working world by driving commercial value through distinctive marketing and communications that deliver measurable market impact.

    The Campaign Coordinator supports several BMC Programs within a BMC function. This role serves the objective of assisting BMC program and project leaders across both the external digital platforms including the website, social media, alumni portal, etc. and the internal communications platforms including the intranet, newsletters and other various engagement platforms.

    Your key responsibilities

  • Under limited supervision from the digital leader, generating written promotional posts (, social media posts, go-to-market and recruiting, web posts, internal comms, etc.), based on pre-existing content (, events, bios, news, thought leadership, etc.) and gaining appropriate reviews and approvals.
  • Support posting of content on all marketing platforms, including social media (LinkedIn, Twitter, Facebook, YouTube, Instagram), website, intranet and Discover.
  • Support coordination with BMC teams on above content dissemination to align with and leverage the different programs
  • Support coordination with service line, regional, sector BMC teams on content dissemination
  • Create reporting and overall status overview on the performance of the BMC digital campaigns for BMC leaders and other stakeholders
  • Support other day-to-day activities and monitoring around digital program, including the information mailbox, media tracking tools, social feeds, and addressing needs as appropriate
  • Maintain reports to monitor progress of projects and placement of postings
  • Continuous focus on process improvement, impact, ROI, effectiveness, and efficiency
  • Skills and attributes for success

  • Project Management experience – ideally professionally qualified
  • Affinity for digital properties including websites and social media, and preferably experience writing exclusively for these platforms
  • Digital campaign execution experience with focus on multi-channel analytics
  • Technology savvy to quickly come up to speed in various marketing tools and platforms ( social media scheduling platforms, SharePoint, web content management systems, data analytics, etc.)
  • A strong organizational, detail, and process-oriented skillset is a must, in order to manage the volume and detail needed to promote world-class content in a fast-paced environment
  • Be a real team player, work closely in an agile, fast paced environment and demonstrate impact
  • Quickly build knowledge of the EY business, particularly the key priorities, structure, internal audience, core offerings and our clients’ issues and agendas across sectors, service lines and geographies, globally
  • Help drive change, innovation, process automation and continuous improvements across the organization
  • To qualify for the role, you must have

  • A bachelor's degree
  • Four years’ experience in campaign coordination
  • Excellent communication skills - written, oral, presentation and engagement
  • Proven ability to manage complex processes and projects at a global level
  • High level of networking, team building and stakeholder management skills
  • Good analytical and critical thinking skills
  • Technical skills: advanced knowledge of MS Office
  • Strong knowledge of technology and various platforms including social media platforms, web content management platforms, data analytics, etc.
  • Ideally, you’ll also have

  • B2B marketing skills, with experience in professional services or similar industries
  • Marketing measurement and analytics knowledge
  • Technologies and tools

  • MS Office
  • Data analytics (Google Analytics, Adobe Analytics)
  • Social media aggregator tools (Sprinkler, Hootsuite)
  • Data visualization
  • Search Marketing (SEO, Google AdWords)
  • Email marketing
  • What we offer

    EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland and the UK – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career.

  • Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
  • Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
  • Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
  • Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs
  • EY | Building a better working world 

    This advertiser has chosen not to accept applicants from your region.
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