701 Advertising Operations Specialist jobs in India

Company Overview

Tapcrunch is an intelligence-driven recommendation platform specializing in delivering user engagements across various touchpoints on mobile devices. Our data-led algorithms help recommend relevant brands to potential consumers during their online journey. For more information, visit us at .

Job Overview

We are seeking a Deputy Manager for Media Buying to join our vibrant team located in Noida. This is a full-time position ideally suited for candidates with a maximum of 3 years of work experience. The role involves managing media buying strategies and collaborating closely with our team to deliver CPL, CPS based campaigns across the globe.

Qualifications and Skills

• Proficiency in Google Ads (Mandatory skill) to manage and optimize online advertisement campaigns effectively.
• Experience in deploying Facebook Ads (Mandatory skill) for diversified audience engagement strategies.
• Expertise in Programmatic Buying (Mandatory skill) to ensure targeted and automated ad purchase systems.
• Strong skills in delivering CPS, CPL campaigns in India and international geos.
• Proven track record of delivering ROI from campaigns and will take care of overall campaign planning.
• Competency in using data analysis tools for evaluating the performance metrics and deriving actionable insights.
• Proven negotiation skills to achieve beneficial terms and cost-effective media buys with vendors and partners.
• Ability to optimize campaign performance to improve engagement, conversion rates, and ROI for our clients.

Roles and Responsibilities

• Strategize and execute media buying plans across diverse digital platforms to meet campaign objectives.
• Collaborate with cross-functional teams to align media strategies with business goals for improved brand visibility.
• Manage and adjust digital campaigns by analyzing performance data to maximize effectiveness and efficiency.
• Research and identify the latest market trends to keep advertising approaches relevant and innovative.
• Maintain strong relationships with vendors and negotiate optimal rates for advertisement placements.
• Continuously monitor and assess the results of media strategies, providing recommendations for improvement.
• Prepare and present detailed reports on media strategy outcomes to stakeholders for review and feedback.
• Foster a culture of learning and development within the media buying team through knowledge sharing and training.

Media Buyer

Location: Mumbai – Lower Parel

Experience Required: 6 months – 1 year

About the Role

We are looking for a detail-oriented and analytical Media Buyer to join our team. The ideal candidate will be responsible for setting up, monitoring, and optimizing paid media campaigns across digital and e-commerce platforms. You will collaborate with planners to ensure delivery against KPIs, provide insights, and contribute to campaign performance improvements.

Key Responsibilities

• Create and manage ad accounts, audiences, and campaign setups .
• Monitor and audit campaign performance, highlighting discrepancies in rates or expected KPIs.
• Conduct weekly analysis and suggest optimizations for improved ROI.
• Contribute insights for monthly performance reports to support planners.
• Manage pixel firing and placements for accurate campaign tracking.
• Ensure timely submission of proof of service to planners.
• Use analytics tools such as Google Analytics, SimilarWeb, SEMRush for benchmarking.
• Execute campaigns on Amazon Ads, Flipkart Ads, and other e-commerce platforms .

Skills & Qualifications

• 6 months – 1 year of experience in media buying or digital campaign execution .
• Knowledge of Google Analytics, SimilarWeb, SEMRush .
• Familiarity with Amazon Ads and Flipkart Ads is preferred.
• Strong communication, time management, and organizational skills.
• High attention to detail, with a problem-solving and analytical mindset.

Why Join Us?

An opportunity to work with dynamic brands, gain hands-on experience across platforms, and build expertise in performance marketing and e-commerce advertising.

Location: 100% Remote

Department: Operations / Ad Tech

Product: AdExchange connecting premium supply and demand across In-App, Connected TV, Display, Video and Native formats — built primarily on OpenRTB and Prebid integrations.

Role Overview:

You’ll oversee the technical and operational performance of our programmatic stack — managing SSP/DSP connections, resolving issues, and optimizing delivery and revenue. This hands-on role requires strong analytical skills and deep technical understanding of the programmatic ecosystem.

Key Responsibilities:

• Manage and optimize OpenRTB , Prebid , and Server-to-Server integrations.
• Configure endpoints, macros, and bidstreams; monitor fill rate, latency, and discrepancies.
• Detect and resolve Invalid Traffic (IVT) using HUMAN , Protected Media , Pixalate , IAS , and MOAT .
• Build dashboards in Looker , Data Studio , or Excel/Sheets to track eCPM, fill rate, and delivery trends.
• Collaborate with demand and supply partners for QA, format validation, and compliance (ads.txt , sellers.json , VAST/VMAP ).
• Document technical setups and coordinate with Product, Sales, and Engineering.

Requirements:

• 3+ years of experience in Ad Operations or Programmatic Tech Support .
• Expertise in SSP/DSP architecture , RTB , and bidstream analysis .
• Experience with IVT/fraud tools (HUMAN, Protected Media, Pixalate, IAS, MOAT).
• Strong analytical mindset; proficiency in Looker , Data Studio , Excel .
• Fluent English; detail-oriented and proactive in fast-paced environments.

Must-haves:

• Knowledge of OpenRTB , Prebid.js, Prebid Server, or hybrid ad-tech architectures .
• Experience with CTV, In-App, Display, Video, and Native formats.
• Experience working directly with SSPs and DSPs for integration, troubleshooting, and optimization.
• Experience using IVT and ad fraud detection tools such as HUMAN, Protected Media, Pixalate, IAS, or MOAT .
• Familiarity with PMPs , Open Exchange , and yield optimization strategies.

What We Offer:

• 100% remote position with flexible hours.
• Exposure to global partners and cutting-edge programmatic technology .
• Fast-growing, international environment with real impact.
• Continuous learning and a collaborative, agile culture.

If you’re passionate about programmatic tech and love solving complex operational challenges, we’d love to meet you.

Business Growth Manager – Media Planning & Buying

Location: Mumbai

Experience: 3-4 years

Department: Media Planning & Buying

Reporting To: Head of New Business - Media

Company: Schbang (

About the Role

We are looking for a dynamic Business Growth Manager to drive new client acquisition

and revenue growth for the Media Planning & Buying vertical at Schbang. This role is

pivotal in helping us achieve our 2x media growth target by identifying opportunities,

leading client pitches, and closing high-value accounts.

The ideal candidate will have a strong sales and business development background with

experience in selling media solutions to brands across industries like D2C, FMCG,

Fintech, E-commerce, and Retail. They should be adept at outbound sales, client

relationship management, and consultative pitching for large-scale digital media

campaigns.

This is a pure-play business development role, with a primary focus on winning pitches

and securing new accounts rather than media execution.

Key Responsibilities

1. New Business Acquisition & Revenue Growth

● Identify, prospect, and generate leads for potential clients in sectors like D2C,

E-commerce, FMCG, Fintech, and Retail.

● Develop and execute a targeted outbound sales strategy to secure high-value

media planning and buying mandates.

● Create compelling media proposals, tailored pitch decks, and business growth

strategies to win new accounts.

● Lead negotiations and close deals with high-growth brands looking for media

solutions on Meta, Google, OTT, and third-party ad platforms.

● Develop and maintain a robust pipeline of potential clients to drive continuous

business growth.

2. Client Engagement & Relationship Building

● Act as the face of Schbang’s media business in high-stakes client meetings and

industry networking events.

● Develop long-term, consultative relationships with CMOs, Marketing Heads, and Brand Managers of potential clients.

● Stay updated on industry trends and competitors to position Schbang as a leading media partner.

● Maintain strong relationships with media publishers, ad networks, and OTT

platforms to unlock exclusive inventory and collaboration opportunities.

3. Sales Strategy & Market Expansion

● Analyze market trends, competition, and client needs to refine Schbang’s media

sales and pricing strategy.

● Work closely with internal media teams to align sales efforts with execution

capabilities and ensure a smooth client onboarding process.

● Identify opportunities for cross-selling and upselling additional Schbang services,

including creative and influencer marketing.

● Track and report key business growth metrics, including lead conversion rates, deal

closures, and revenue targets.

Qualifications & Skills Required

3-4 years of experience in business development, media sales, or agency

growth roles with a focus on media planning and buying solutions.

Strong understanding of digital media ecosystems, including Meta, Google,

OTT platforms, and third-party ad networks.

Proven track record of winning large-scale media pitches and securing

high-value client accounts.

Ability to craft compelling sales decks, media strategies, and ROI-driven

proposals tailored to different brand needs.

Exceptional negotiation and persuasion skills, with experience closing deals in

the ₹50L-₹5Cr range.

Established network of brand decision-makers (CMOs, Marketing Heads, and

Media Buyers) is a plus.

Strong presentation, communication, and stakeholder management skills.

Ability to work in a fast-paced, target-driven environment with a passion for scaling

media businesses.

Why Join Schbang?

High-Growth Role: Be a key driver of 2x media business expansion. Strategic

Position: Work directly with leadership to shape the future of Schbang’s media vertical.

Industry Exposure: Engage with top brands, media partners, and decision-makers

in high-value deals.

Lucrative Earnings: Competitive salary + performance-based incentives.

Innovative Culture: Join one of India’s largest independent digital agencies, redefining marketing.

How to Apply?

Send your resume and a brief note on your biggest client wins to (your

email/contact details) with the subject “Application – Business Growth Manager

(Media)”.

Email :

WhatsApp :

Please note: This role would demand you to work under EST (Eastern Standard Time) as it's a US based project.

Media responsibilities:

1. Lead media strategy and planning, design campaign architectures, channel mix and measurement frameworks to deliver ROAS- and KPI-driven performance.

2. Create scalable ways of working, processes, tools and reporting standards to ensure consistent execution and optimization.

3. Hire, mentor and grow a high-performing team of planners, buyers and analysts; enable strong collaboration with creative, analytics and client servicing.

4. Act as the client-facing leader: translate business goals into media plans, present results and roadmaps, and drive continual improvement against targets.

5. Champion best-in-class, innovative media practices - drive experimentation, adopt new ad tech, develop proprietary playbooks and partnerships to keep the practice ahead of market trends.

Project management responsibilities

1. Efficiently create and manage project workflows from start to finish, ensuring all tasks are completed within specified timelines and budgets.

2. Conduct daily/weekly team meetings to track progress, and provide feedback for proactive problem-solving.

3. Support the implementation of a robust system to track assignments and monitor their progress, facilitating transparency and accountability within the team.

4. Study and apply learnings from analysis & research available with client and strategy teams to improve product/industry knowledge and optimize the delivery process.

Media

1. Certification in Google & Meta are must.

2. Hands-on expertise with tools such as Google Ads, Meta Ads Manager, DV360, Campaign Manager, SA360 platform and analytics dashboards.

3. Strong analytical skills with the ability to derive insights from complex data sets.

4. Excellent communication and client management abilities.

5. Proven experience leading teams and cross-functional projects.

PM

1. 6-7.5 years of industry experience and prior experience in managing a team will be preferred.

2. Previous experience in traffic management, project coordination, or a similar role in a digital agency is a plus.

3. Strong understanding of the digital industry. Required knowledge of social media and media amplification platforms. Understanding of the technicality of production processes involved is a plus.

4. Familiarity with project management software and digital platforms with exceptional organizational and multitasking skills.

5. Ability to work well under pressure in a fast-paced environment and Problem-solving abilities to make informed decisions.

Job Title: Marketing Operations Manager

Location: Bengaluru / Hyderabad preferably

Department: Growth Marketing

Reports To: Head of Growth Marketing

Job Type: Full-Time

About Sonata Software:

Sonata Software is a global IT services and solutions company, enabling digital transformation for enterprises through platform-based solutions, deep domain expertise, and a strong focus on customer success. We serve clients across industries including healthcare, life sciences, banking and financial services, retail, travel, manufacturing, and software product companies.

Role Summary:

We are seeking a highly analytical and process-driven Marketing Operations Manager to join our Growth Marketing team. This role is essential in driving operational excellence, optimizing marketing technology, and enabling data-driven decision-making to accelerate pipeline growth and customer acquisition.

Key Responsibilities:

Marketing Technology & Automation

• Manage and optimize marketing automation platforms (e.g., HubSpot) and ensure seamless integration with CRM systems like Microsoft Dynamics.
• Manage existing MarTech stack, evaluate and implement new tools to improve marketing performance, scalability, and personalization.
• Ensure data integrity and compliance with global data privacy regulations (e.g., GDPR, CCPA).

Campaign & Lead Operations

• Support the execution of global, vertical and regional growth campaigns by building scalable workflows and lead nurturing programs.
• Collaborate with digital, content, and field marketing teams to ensure timely and effective campaign delivery.
• Monitor lead flow, lead scoring, and routing to ensure alignment with sales processes.

Analytics, Reporting & Insights

• Build and maintain dashboards to track KPIs such as MQLs, pipeline contribution, CAC, and campaign ROI.
• Provide actionable insights to optimize campaign performance and marketing spend.
• Use advanced Excel skills (e.g., pivot tables, Power Query, macros, data modeling) to analyze large datasets and support decision-making.

Project & Process Management

• Drive operational efficiency by standardizing marketing processes and documentation.
• Manage cross-functional marketing projects, ensuring alignment with business goals and timelines.
• Maintain the global marketing calendar and coordinate key initiatives like product launches, webinars, and events.

Budget & Vendor Oversight

• Assist in managing the global marketing budget, including tracking spend and ROI.
• Manage vendor relationships for marketing tools, platforms, and services.

Qualifications:

• Bachelor’s or master’s degree in marketing, Business, or a related field (MBA preferred).
• 7+ years of experience in marketing operations, preferably in a B2B IT services or SaaS environment.
• Hands-on experience with marketing automation and CRM platforms.
• Strong analytical skills and proficiency in tools like Power BI, Google Analytics, or Tableau.
• Advanced Excel skills required (e.g., formulas, pivot tables, Power Query, VBA/macros).
• Excellent communication, collaboration, and project management skills.
• Familiarity with global marketing practices and compliance standards.

Preferred Skills:

• Experience with ABM (Account-Based Marketing) strategies.
• Understanding of digital marketing channels and performance metrics.
• Knowledge of the IT services and enterprise technology landscape.