1,751 Advertising Specialist jobs in India

We are seeking a results-driven Digital Advertising Specialist to manage and optimize our paid media campaigns across multiple platforms, including Google Ads, Bing, Yahoo, Meta (Facebook/Instagram), and YouTube. The ideal candidate should have a proven track record of delivering measurable results, strong analytical skills, and the ability to craft compelling ad strategies that align with business objectives.

Key Responsibilities

Plan, execute, and optimize paid advertising campaigns across Google, Bing, Yahoo, Meta, and YouTube.

Conduct keyword research, audience targeting, and competitor analysis to maximize ROI.

Create, test, and optimize ad creatives, copy, and formats for better engagement and conversion.

Monitor and analyze campaign performance using platform analytics and reporting tools.

Develop strategies for budget allocation, bidding, and scaling campaigns effectively.

Stay updated on industry trends, platform updates, and new ad features.

Collaborate with the marketing and content teams to ensure campaign consistency and brand alignment.

Prepare weekly and monthly reports highlighting KPIs, insights, and recommendations for improvement.

Requirements

Bachelor's degree in Marketing, Business, or related field (preferred).

Minimum 2 years of hands-on experience in managing paid campaigns across Google, Bing, Yahoo, Meta, and YouTube.

Strong understanding of PPC, display, remarketing, video ads, and performance marketing.

Proficiency in Google Ads Manager, Meta Business Suite, Bing Ads, and YouTube Ads Manager.

Analytical mindset with experience in Google Analytics, Tag Manager, and conversion tracking.

Ability to manage multiple campaigns with attention to detail and performance-driven focus.

Strong communication and reporting skills.

Preferred Skills

Google Ads / Meta Ads certification(s).

Experience with SEO and landing page optimization.

Familiarity with marketing automation tools and CRM systems.

Creative mindset with ability to collaborate with designers and content creators.

What We Offer

Competitive salary and performance incentives.

Opportunity to work on diverse campaigns across industries.

A growth-driven environment with exposure to the latest digital marketing tools and trends.

Career advancement opportunities in a rapidly growing organization.

Job Types: Full-time, Permanent

Pay: ₹25, ₹30,000.00 per month

Benefits:

• Health insurance
• Internet reimbursement
• Provident Fund

Work Location: In person

About Us:

Josisoft Technologies is a leading Web Development and Digital Marketing service provider, dedicated to helping businesses thrive online. We are looking for a talented Digital Advertising Specialist to join our team and drive impactful results through Facebook and Google Ads. Minimum 2 Years of Working Experiance required.

Key Responsibilities:

• Plan, execute, and optimize digital ad campaigns on Facebook and Google Ads to maximize ROI.
• Conduct keyword research, audience targeting, and competitor analysis to improve campaign performance.
• Create and manage ad creatives, copy, and landing pages to increase click-through rates (CTR) and conversions.
• Monitor and analyze ad performance, providing insights and recommendations for continuous improvement.
• Stay up-to-date with platform updates, trends, and best practices in digital advertising.
• Collaborate with the design and content teams to align ad strategies with overall marketing goals.
• Prepare detailed reports on campaign performance and ROI.

Requirements:

• Proven experience with Facebook Ads Manager and Google Ads (certification is a plus).
• Strong understanding of PPC, CPC, CPM, and other key ad metrics.
• Analytical mindset with a focus on data-driven results.
• Ability to work independently and handle multiple campaigns simultaneously.
• Excellent communication and teamwork skills.

Roles and Responsibilities:

• Campaign Strategy & Execution:
• Plan, develop, and implement paid ad campaigns on Facebook and Google Ads.
• Conduct audience research, keyword analysis, and competitor benchmarking.
• Design and optimize ad creatives, landing pages, and ad copies for higher click-through rates (CTR) and conversions.
• Set up and manage conversion tracking for accurate performance measurement.
• Budget Management:
• Efficiently allocate and optimize advertising budgets to maximize ROI.
• Reduce cost-per-click (CPC) and cost-per-acquisition (CPA) while maintaining ad quality.
• Performance Analysis & Optimization:
• Regularly monitor campaign performance and adjust strategies accordingly.
• Conduct A/B testing to identify the best-performing ad variations.
• Use tools like Google Analytics, Meta Pixel, and UTM tracking for precise data insights.
• Identify and eliminate underperforming ads to improve overall campaign efficiency.
• Reporting & Analytics:
• Prepare weekly and monthly performance reports for management review.
• Provide insights on key performance indicators (KPIs) like CTR, CPA, ROAS (Return on Ad Spend), and conversion rates.
• Forecast ad spend and expected ROI for upcoming campaigns.
• Collaboration & Communication:
• Work closely with the design, content, and development teams to ensure cohesive ad messaging.
• Stay updated with the latest platform updates, advertising trends, and industry best practices.
• Provide input on landing page design and user experience to improve conversions.
• Continuous Learning:
• Stay ahead of algorithm changes, ad policies, and digital marketing innovations.
• Attend webinars, complete certifications, and participate in workshops as needed.

Targets for Improved Productivity and Company Growth:

• Revenue Growth:
• Achieve a 20-30% increase in revenue from paid ads within the first 6 months.
• Drive a minimum of 100 qualified leads per month, depending on the ad spend.
• Cost Efficiency:
• Reduce CPA by at least 15% within the first quarter.
• Maintain a minimum ROAS of 3x (return of $3 for every $1 spent) consistently.
• Campaign Optimization:
• Maintain an average CTR of at least 3-5% across all campaigns.
• Implement at least 2 successful A/B tests per month for continuous improvement.
• Brand Visibility:
• Increase ad impressions by 30% within the first 3 months.
• Boost website traffic through ads by 40% within 6 months.

Benefits:

• Competitive salary with performance-based incentives.
• Flexible work environment.
• Opportunity for career growth in a rapidly expanding company.
• Supportive team culture and learning opportunities.

Job Types: Full-time, Permanent

Pay: ₹15, ₹25,000.00 per month

Benefits:

• Work from home

Work Location: Remote

JOB SUMMARY:

Dream Group of Companies is seeking a skilled and performance-driven Digital Advertising Specialist to lead the execution and optimization of paid campaigns across Google Ads and Meta Ads (Facebook & Instagram). The primary focus of this role is to drive high-quality lead generation in the real estate sector through data-led strategies and continuous performance analysis. The ideal candidate will have hands-on experience in managing ad budgets, analysing campaign effectiveness, and consistently improving ROI through targeted digital initiatives.

KEY RESPONSIBILITIES:

• Strategize, execute, and optimize lead generation campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram).
• Target high-intent users and relevant audience segments to drive quality lead acquisition.
• Conduct deep keyword research, audience segmentation, and competitive analysis.
• Develop high-converting ad copies and work with designers on impactful visuals and videos.
• Monitor and improve performance metrics including CPL (Cost per Lead), conversion rates, and ROAS.
• Run A/B tests on ad creatives, landing pages, and targeting strategies to improve lead outcomes.
• Implement retargeting and lookalike strategies to expand reach and improve lead quality. 8. Track and analyse user behaviour and campaign results using GA4, GTM, and Facebook Pixel.
• Create weekly/monthly reports with actionable insights focused on lead performance and optimization.
• Ensure campaigns stay within budget while delivering the best cost-to-lead efficiency.
• Stay updated with platform changes, advertising trends, and policy updates.

REQUIRED SKILLS:

Proven ability to generate quality leads through paid media on Google and Meta platforms. Deep understanding of ad metrics such as CPL, CTR, CPA, ROAS, and conversion tracking. Strong analytical skills to evaluate lead sources and optimize for performance. Hands-on experience with tools like Google Ads Editor, Meta Business Suite, GA4, GTM, and Facebook Pixel. Proficient in Excel/Google Sheets for tracking budgets and performance reports. Detail-oriented with strong time management and execution capability.

QUALIFICATIONS:

Bachelor's degree in Marketing, Digital Media, Communications, or a related field. 2–3 years of relevant experience in digital advertising for lead generation, preferably in real estate. Google Ads and Meta Blueprint certifications are a plus.

PREFERRED SKILLS:

Experience in agency or multi-project environments. Strong copywriting and visual content sensibility. Ability to work collaboratively with creative, design, and sales teams. Comfortable working in a fast-paced, performance-driven environment.

COMPANY OVERVIEW:

We have an approach where we work for utmost customer satisfaction & thus, we have been able to create our niche in the market as one of the premier construction companies. Our constructions at different locations have been the address for more than 1 00 happy families and we assure to our customers a perfect living solution with continuing our journey.

APPLICATION INSTRUCTIONS:

Interested candidates are invited to submit their updated resume along with a cover letter highlighting their relevant experience and skills to . Please mention the job title in the subject line of your email. Only shortlisted candidates will be contacted for further steps in the recruitment process.

Job Types: Full-time, Permanent

Pay: ₹35, ₹50,000.00 per month

Benefits:

• Cell phone reimbursement
• Paid sick time

Work Location: In person

Join Our Google Ads Project for a Leading EV Brand

DigiDarts is collaborating with BYD – a global smart EV pioneer – on a high-performance digital growth initiative across multiple markets.

We’re seeking a freelancer or performance agency to manage and optimize Google Ads campaigns focused on lead generation, test drive signups, and pre-orders.

Role: Google Ads Specialist / Performance Marketing Partner

Location: Remote

Engagement: Project-Based or Monthly Retainer

Industry: Electric Vehicles / Smart Mobility / Automotive

What You'll Work On

Launch and manage Google Ads (Search, PMax, Display, YouTube)

Conduct research on keywords and audiences specific to EV buyers

Optimize campaigns for ROAS, CPA, and conversions

Collaborate on ad copy, landing pages, and creatives

Deliver performance insights and suggest ongoing improvements

Target regions: India, UAE, France, Singapore, Germany, USA

What We’re Looking For

Solid experience handling $5,000+ monthly ad budgets

Strong portfolio in e-commerce or mobility campaigns

Confident with Performance Max, attribution, smart bidding

Bonus: background in EV, clean tech, or automotive

English fluency required (other languages are a plus)

Compensation

Flexible and negotiable (fixed fee or % of ad spend)

Performance bonus tied to KPIs (ROAS, lead quality)

Interested?

Join Our Google Ads Project for a Leading EV Brand

DigiDarts is collaborating with BYD – a global smart EV pioneer – on a high-performance digital growth initiative across multiple markets.

We’re seeking a freelancer or performance agency to manage and optimize Google Ads campaigns focused on lead generation, test drive signups, and pre-orders.

Role: Google Ads Specialist / Performance Marketing Partner

Location: Remote

Engagement: Project-Based or Monthly Retainer

Industry: Electric Vehicles / Smart Mobility / Automotive

What You'll Work On

Launch and manage Google Ads (Search, PMax, Display, YouTube)

Conduct research on keywords and audiences specific to EV buyers

Optimize campaigns for ROAS, CPA, and conversions

Collaborate on ad copy, landing pages, and creatives

Deliver performance insights and suggest ongoing improvements

Target regions: India, UAE, France, Singapore, Germany, USA

What We’re Looking For

Solid experience handling $5,000+ monthly ad budgets

Strong portfolio in e-commerce or mobility campaigns

Confident with Performance Max, attribution, smart bidding

Bonus: background in EV, clean tech, or automotive

English fluency required (other languages are a plus)

Compensation

Flexible and negotiable (fixed fee or % of ad spend)

Performance bonus tied to KPIs (ROAS, lead quality)

Interested?

Join Our Google Ads Project for a Leading EV Brand

DigiDarts is collaborating with BYD – a global smart EV pioneer – on a high-performance digital growth initiative across multiple markets.

We’re seeking a freelancer or performance agency to manage and optimize Google Ads campaigns focused on lead generation, test drive signups, and pre-orders.

Role: Google Ads Specialist / Performance Marketing Partner

Location: Remote

Engagement: Project-Based or Monthly Retainer

Industry: Electric Vehicles / Smart Mobility / Automotive

What You'll Work On

Launch and manage Google Ads (Search, PMax, Display, YouTube)

Conduct research on keywords and audiences specific to EV buyers

Optimize campaigns for ROAS, CPA, and conversions

Collaborate on ad copy, landing pages, and creatives

Deliver performance insights and suggest ongoing improvements

Target regions: India, UAE, France, Singapore, Germany, USA

What We’re Looking For

Solid experience handling $5,000+ monthly ad budgets

Strong portfolio in e-commerce or mobility campaigns

Confident with Performance Max, attribution, smart bidding

Bonus: background in EV, clean tech, or automotive

English fluency required (other languages are a plus)

Compensation

Flexible and negotiable (fixed fee or % of ad spend)

Performance bonus tied to KPIs (ROAS, lead quality)

Interested?

Join Our Google Ads Project for a Leading EV Brand

DigiDarts is collaborating with BYD – a global smart EV pioneer – on a high-performance digital growth initiative across multiple markets.

We’re seeking a freelancer or performance agency to manage and optimize Google Ads campaigns focused on lead generation, test drive signups, and pre-orders.

Role: Google Ads Specialist / Performance Marketing Partner

Location: Remote

Engagement: Project-Based or Monthly Retainer

Industry: Electric Vehicles / Smart Mobility / Automotive

What You'll Work On

Launch and manage Google Ads (Search, PMax, Display, YouTube)

Conduct research on keywords and audiences specific to EV buyers

Optimize campaigns for ROAS, CPA, and conversions

Collaborate on ad copy, landing pages, and creatives

Deliver performance insights and suggest ongoing improvements

Target regions: India, UAE, France, Singapore, Germany, USA

What We’re Looking For

Solid experience handling $5,000+ monthly ad budgets

Strong portfolio in e-commerce or mobility campaigns

Confident with Performance Max, attribution, smart bidding

Bonus: background in EV, clean tech, or automotive

English fluency required (other languages are a plus)

Compensation

Flexible and negotiable (fixed fee or % of ad spend)

Performance bonus tied to KPIs (ROAS, lead quality)

Interested?