259 Advertising Technology jobs in India

Online Advertising Package Closer

Ghaziabad, Uttar Pradesh Web5G Technology Pvt Ltd

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**Position Overview**:
We’re hiring a skilled **Telecalling Closer** to convert warm leads into paying clients for our **Google Ads service packages**. This role requires strong sales closing abilities and a clear understanding of paid advertising benefits.

**Key Responsibilities**:

- Call potential clients to pitch Google Ads packages
- Handle objections and guide leads to decision-making
- Finalize and close sales over the phone
- Update CRM records and maintain follow-up schedules
- Meet weekly/monthly closing targets

**Requirements**:

- Proven experience in telesales or closing roles
- Knowledge of Google Ads or PPC services
- Excellent negotiation and closing skills
- CRM software experience (e.g., HubSpot, Salesforce)
- Strong communication and persuasion

**Benefits**:

- Paid leave and company-observed holidays
- Commission-based incentives for every sale closed
- Product training and sales support

**Job Types**: Full-time, Permanent

Pay: From ₹180,000.00 per year

**Benefits**:

- Leave encashment
- Paid time off

Schedule:

- Day shift

Supplemental Pay:

- Performance bonus
- Yearly bonus

Work Location: In person
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Online Advertising Sales Telecaller

Ghaziabad, Uttar Pradesh Web5G Technology Pvt Ltd

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**Position Overview**:
We’re seeking a confident **Sales Telecaller** to promote and sell **Google Ads services** to businesses. This role involves outbound calling, educating clients on paid advertising, and closing sales or qualifying leads for further follow-up.

**Key Responsibilities**:

- Call potential clients and pitch Google Ads services.
- Explain the benefits of paid advertising and digital growth.
- Identify business needs and recommend tailored SEM solutions.
- Update CRM records and manage the sales follow-up process.
- Consistently achieve call and conversion targets.

**Requirements**:

- Experience in telesales, telemarketing, or outbound calling.
- Knowledge of Google Ads or online advertising concepts.
- Excellent verbal communication and persuasion skills.
- Familiarity with CRM tools (HubSpot, Salesforce, etc.).
- Target-driven, self-motivated approach.

**Benefits**:

- Paid leave and company-observed holidays.
- Sales-based performance incentives.
- Google Ads sales training provided.

**Job Types**: Full-time, Permanent

Pay: From ₹180,000.00 per year

**Benefits**:

- Leave encashment
- Paid sick time

Schedule:

- Day shift

Supplemental Pay:

- Performance bonus
- Yearly bonus

Work Location: In person
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Expert Freelancer for Marketing Services & Online Advertising

Workana

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About this project

Category Sales & Marketing
Subcategory Other
Project size Large

Project duration Not specified

Skills needed
- Social Media Marketing
- Internet Marketing
- Advertising
- Google AdWords
- Facebook Ads
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Jobs For Online Advertising Manager-Reputed Digital Marketing Industry-Bangalore, Bengaluru, Karn...

Bengaluru, Karnataka Seven Consultancy

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JOB DETAILS


1. Proven Lead Generation Experience in digital marketing
2. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
3. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
4. Experience in optimizing landing pages and user funnels
5. Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
6. Working knowledge of ad serving tools
7. Experience in setting up and optimizing Google Adwords campaigns
8. Strong analytical skills and data-driven thinking
9. Up-to-date with the latest trends and best practices in online marketing and measurement
FUNCTIONAL AREA
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Engineering Director - Marketing Technology

Tamil Nadu, Tamil Nadu American Express

Posted 2 days ago

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**Description**
**You Lead the Way. We've Got Your Back.**
With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you'll learn and grow as we help you create a career journey that's unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you'll be recognized for your contributions, leadership, and impact-every colleague has the opportunity to share in the company's success. Together, we'll win as a team, striving to uphold our  company values  and powerful backing promise to provide the world's best customer experience every day. And we'll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
Join Team Amex and let's lead the way together.
**Overview of The Department** :
Be part of the exciting transformation world and join a team of creative, curious, and passionate professionals whose mission is to become the future of American Express by staying on the cutting edge and bringing innovation to life! The Marketing Platforms Management team leads the technology strategy and engineering delivery of marketing campaigns and centralizing of marketing assets. 
This position works closely with Enterprise Marketing Platform Solutions Product teams to craft, develop and support critical components and platforms for majority of American Express products and services, that drive current and prospective customer acquisition and loyalty via multitude of channels. We are looking for a dynamic, innovative, action-and-results oriented leader to lead this fast-evolving eco system.
The ideal candidate is required to be accomplished in the development and deployment of complex software solutions, with a strong focus on, Cloud based engineering, various Java technologies including Spring, API design and user experience. The candidate should be able to come up with innovative solutions, have a pragmatic approach to application architecture, and be excited to work on a varied tech stack. You will be expected to have a deep understanding of the functional platforms, plan, manage, and execute the tech advancement roadmap. You are required to have a futuristic mindset, ability to question status quo and technologically advance the platforms.
This is an opportunity to work in a fast-paced, Scaled Agile environment and work with a team of engineers, product owners and several technology stakeholders. You should be familiar with modern software development methodologies and be able to dive deep and rapidly iterate on ideas despite ambiguity.
**Job Responsibilities** :
+ Bring a strong technical foundation; able to engage the team on coding practices, architecture, design, get under the hood of complex integrated architectures, coding systems, and interface design
+ Collaborate successfully with product owners, designers, and a broad set of internal Technical partners (across multiple internal groups)
+ Ensure product releases are high quality, deliver excellent user experiences, perform seamlessly at scale, and comply with regulatory requirements.
+ Partner with peers in technologies to identify opportunities for code sharing, common services, joint development, etc.
+ Keep up with the latest industry research and emerging technologies to ensure we are appropriately leveraging new techniques and capabilities.
+ Demonstrate accountability while leading people with passion, enthusiasm, loyalty and integrity. Own and lead HR processes such as performance reviews, talent development, etc.
+ Flawless interpersonal skills and ability to partner with executive leadership to push Technical solutions forward.
+ Recruit top talent with technical skills, growth potential, design sensibility, and emotional intelligence.
+ Lead teams in iterative product development using lean principles.
+ Build and lead a high-performing, self-managing team of Software Engineers.
+ Passion, energy, personal accountability, and a desire to lead others to excellence.
+ Build and leverage strong relationships with business and Technology partners.
+ Drive strategic change in tools and process.
+ Deep appreciation for the importance of elegant solutions to Technical challenges.
+ Consistently question assumptions, challenge the status quo, and strive for improvement.
+ Never settle for being "good enough".
**Qualifications** :
+ Engineering experience using the following Adobe products - CDP, AJO, CJA & Analytics
+ Google Cloud application development experience using data services such as BigQuery and BigTable
+ Marketing Technology engineering experience
+ Extensive background in Software Engineering and Computer Science.
+ 10 years of demonstrable experience building and deploying large scale software products.
+ Strong Experience in Agile development, code review, Big Data - Hive, Spark, Python, Google Big Query, Rest API, Performance optimization in Big Data, CSS, HTML, Java, Javascript, React, Spring framework, Redis, Relational database, Cloud computing, UNIX and Web Services.
+ Experience with SQL, Adobe (AEP, CDP & AJO)
+ Moderate or higher skill in SOA, Restful, Asynchronous and Microservices technologies for large scale environments.
+ Strong understanding and experienced in CICD and DevOps
+ In depth knowledge of Customer Marketing technology ecosystem and related programs is preferred
+ Knowledge of American Express Marketing & Data platforms a plus
+ The ability to communicate complex technical concepts clearly and concisely to non-technical individuals
+ Excellent verbal and written communications skills required, with ability to create and deliver effective presentations to executive leadership and technical architects across the organization is a plus.
+ Hands on experience with technology planning and road mapping
+ Proven track record to lead problem analysis and resolution
+ Master's Degree in Computer Science, Computer Engineering or Information Systems degree or equivalent work experience; Advanced Degree preferred
**Qualifications**
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
+ Competitive base salaries
+ Bonus incentives
+ Support for financial-well-being and retirement
+ Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
+ Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
+ Generous paid parental leave policies (depending on your location)
+ Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
+ Free and confidential counseling support through our Healthy Minds program
+ Career development and training opportunities
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
**Job:** Technology
**Primary Location:** India-Tamil Nadu-CHENNAI
**Schedule** Full-time
**Req ID:** 25007310
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Manager, Content- Marketing Technology

Hyderabad, Andhra Pradesh Amgen

Posted 2 days ago

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Job Description

Our Content Technology group sits at the intersection of innovation and efficiency, driving a seamless web experience for our users. We leverage cutting-edge tools and best practices to build a scalable, flexible, and performant web presence that aligns with our business goals. Join a passionate team of technologists and strategists who thrive on problem-solving, collaboration, and making a significant impact.
**About the Role:**
Join a dynamic team at the forefront of digital transformation in healthcare. As a Manager in our Content Technology group, you'll work with cross-functional teams of product managers and developers focused on Adobe Suite capabilities-including Adobe Assets, Adobe Sites, Creative Suite, Content Analytics, and Workfront. You will have the opportunity to lead a technical team, providing direction and guidance to ensure the successful delivery of scalable, high-impact solutions that drive business value. This high-impact role is central to shaping our digital content strategy, enhancing operational efficiency, and delivering seamless, scalable, and compliant digital experiences.
**Key Responsibilities:**
**Strategic & Technical Leadership:**
+ Lead the design, development, and deployment of digital experiences using Adobe Experience Cloud tools.
+ Define and execute scalable web strategies that align with enterprise marketing and digital goals.
+ Guide roadmap development for Adobe-based content solutions, ensuring regulatory compliance, scalability, and measurable performance outcomes.
+ Analyze data from Adobe Content Analytics and other tools to inform strategic decisions and improve digital effectiveness.
**Operational Excellence:**
+ Own the governance of content workflows, taxonomy, and digital asset management using Adobe Assets and Workfront.
+ Implement robust operational processes for development, testing, deployment, and performance monitoring.
+ Champion web performance, SEO, accessibility, and compliance with regulatory and brand standards.
**Team & Project Delivery:**
+ Manage and mentor a team of developers, content technologists, and offshore contributors.
+ Oversee day-to-day execution of content technology workstreams, including sprint planning, task prioritization, and vendor coordination.
+ Promote a collaborative team culture, encouraging continuous improvement and cross-functional learning.
**Collaboration & Communication:**
+ Serve as a point of contact for global stakeholders including marketing, product, and digital technology teams.
+ Facilitate effective communication across time zones, ensuring alignment on priorities, project status, and delivery timelines.
+ Collaborate with offshore/onshore development teams, ensuring smooth and effective execution.
**Qualifications:**
+ 5+ years of experience in web development, content management, or digital product leadership, with at least 3 years in a managerial role.
+ Deep expertise with Adobe Experience Cloud, especially AEM Sites & Assets, Workfront, Creative Suite, and Adobe Content Analytics.
+ Proven track record of leading digital content initiatives with cross-functional teams.
+ Strong understanding of web content lifecycle, content governance, and metadata strategy.
+ Technical proficiency in HTML5, CSS3, ReactJS, Angular, Bootstrap, or related front-end frameworks.
+ Strong knowledge of web compliance standards, including accessibility (WCAG), privacy, and industry regulations.
+ Effective stakeholder management, communication, and team leadership skills.
**Preferred Experience:**
+ Pharmaceutical or healthcare sector experience.
+ Familiarity with Agile methodologies and sprint-based delivery.
+ Working knowledge of Salesforce Marketing Cloud or other CRM platforms.
+ Technical understanding of web architectures, APIs, and performance optimization.
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Marketing Technology Solution Consultant

Noida, Uttar Pradesh VML Enterprise Solutions

Posted 4 days ago

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Job Description

Job Title : Marketing Technology Solution Consultant

Location: Noida (On-site)

Shift: Night Shift

Type of position: Fulltime

Experience: 8+ Years


Job Description:

We are seeking a dynamic Marketing Technology Solution Consultant to design and implement comprehensive marketing automation solutions across multiple platforms. You will serve as a trusted advisor, leveraging expertise in Salesforce Marketing Cloud, MoEngage, WebEngage (Optional), and Insider (Optional) to drive customer engagement and business growth.


Key Responsibilities:


Solution Design & Implementation:

  • Act as technical consultant for marketing automation projects, translating client requirements into actionable solutions
  • Conduct platform assessments and recommend optimal marketing technology stacks
  • Create technical documentation, solution architecture diagrams, and implementation roadmaps
  • Develop integrated solutions using Salesforce Marketing Cloud (Email Studio, Journey Builder, Mobile Studio, Advertising Studio)
  • Configure and optimize MoEngage campaigns, segmentation, and customer journey orchestration
  • Build responsive, personalized email templates, landing pages, and mobile campaigns


Technical Integration & Analytics:

  • Develop and maintain integrations between marketing platforms and external systems via APIs
  • Design data integration strategies ensuring seamless data flow across marketing technology stack
  • Build and manage audience segments, data extensions, and customer profiles
  • Analyze campaign performance metrics and provide actionable optimization insights
  • Conduct A/B testing strategies to improve engagement rates and ROI


Client Management:

  • Serve as primary technical point of contact for marketing technology initiatives
  • Stay current with platform updates, new features, and industry best practices

Experience:

  • 3-5 years in marketing technology consulting or solution implementation
  • Strong hands-on experience with Salesforce Marketing Cloud and MoEngage
  • Experience in marketing automation strategy and multi-channel campaign orchestration


Technical Skills:

  • Proficiency in JavaScript, HTML, CSS and web development concepts
  • Experience with Salesforce Marketing Cloud AMPscript, SSJS, and SQL
  • Strong understanding of API integrations and data management
  • Knowledge of marketing automation best practices and data privacy regulations (GDPR, CAN-SPAM)


Soft Skills:

  • Excellent problem-solving and analytical abilities
  • Strong communication skills for technical and non-technical audiences


Certifications (Optional):

  • Salesforce Marketing Cloud certifications (Email Specialist, Admin, Consultant, Developer)
  • MoEngage Implementation Expert certification
  • Experience with WebEngage, Insider, Adobe Campaign, Marketo, or HubSpot
  • Understanding of customer data platforms (CDP) and data management platforms (DMP)


About VML

VML is a leading creative company that combines brand experience, customer experience, and commerce to create connected brands and drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. As the world’s most advanced and largest creative company, VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

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Marketing Technology Solution Consultant

Noida, Uttar Pradesh VML Enterprise Solutions

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Job Description

Job Title : Marketing Technology Solution Consultant

Location: Noida (On-site)

Shift: Night Shift

Type of position: Fulltime

Experience: 8+ Years

Job Description:

We are seeking a dynamic Marketing Technology Solution Consultant to design and implement comprehensive marketing automation solutions across multiple platforms. You will serve as a trusted advisor, leveraging expertise in Salesforce Marketing Cloud, MoEngage, WebEngage (Optional), and Insider (Optional) to drive customer engagement and business growth.

Key Responsibilities:

Solution Design & Implementation:

  • Act as technical consultant for marketing automation projects, translating client requirements into actionable solutions
  • Conduct platform assessments and recommend optimal marketing technology stacks
  • Create technical documentation, solution architecture diagrams, and implementation roadmaps
  • Develop integrated solutions using Salesforce Marketing Cloud (Email Studio, Journey Builder, Mobile Studio, Advertising Studio)
  • Configure and optimize MoEngage campaigns, segmentation, and customer journey orchestration
  • Build responsive, personalized email templates, landing pages, and mobile campaigns

Technical Integration & Analytics:

  • Develop and maintain integrations between marketing platforms and external systems via APIs
  • Design data integration strategies ensuring seamless data flow across marketing technology stack
  • Build and manage audience segments, data extensions, and customer profiles
  • Analyze campaign performance metrics and provide actionable optimization insights
  • Conduct A/B testing strategies to improve engagement rates and ROI

Client Management:

  • Serve as primary technical point of contact for marketing technology initiatives
  • Stay current with platform updates, new features, and industry best practices

Experience:

  • 3-5 years in marketing technology consulting or solution implementation
  • Strong hands-on experience with Salesforce Marketing Cloud and MoEngage
  • Experience in marketing automation strategy and multi-channel campaign orchestration

Technical Skills:

  • Proficiency in JavaScript, HTML, CSS and web development concepts
  • Experience with Salesforce Marketing Cloud AMPscript, SSJS, and SQL
  • Strong understanding of API integrations and data management
  • Knowledge of marketing automation best practices and data privacy regulations (GDPR, CAN-SPAM)

Soft Skills:

  • Excellent problem-solving and analytical abilities
  • Strong communication skills for technical and non-technical audiences

Certifications (Optional):

  • Salesforce Marketing Cloud certifications (Email Specialist, Admin, Consultant, Developer)
  • MoEngage Implementation Expert certification
  • Experience with WebEngage, Insider, Adobe Campaign, Marketo, or HubSpot
  • Understanding of customer data platforms (CDP) and data management platforms (DMP)

About VML

VML is a leading creative company that combines brand experience, customer experience, and commerce to create connected brands and drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester WaveTM Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. As the world’s most advanced and largest creative company, VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

This advertiser has chosen not to accept applicants from your region.

Marketing Technology Solution Consultant

Noida, Uttar Pradesh VML Enterprise Solutions

Posted 3 days ago

Job Viewed

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Job Description

Job Title : Marketing Technology Solution Consultant
Location: Noida (On-site)
Shift: Night Shift
Type of position: Fulltime
Experience: 8+ Years

Job Description:
We are seeking a dynamic Marketing Technology Solution Consultant to design and implement comprehensive marketing automation solutions across multiple platforms. You will serve as a trusted advisor, leveraging expertise in Salesforce Marketing Cloud, MoEngage, WebEngage (Optional), and Insider (Optional) to drive customer engagement and business growth.

Key Responsibilities:

Solution Design & Implementation:
Act as technical consultant for marketing automation projects, translating client requirements into actionable solutions
Conduct platform assessments and recommend optimal marketing technology stacks
Create technical documentation, solution architecture diagrams, and implementation roadmaps
Develop integrated solutions using Salesforce Marketing Cloud (Email Studio, Journey Builder, Mobile Studio, Advertising Studio)
Configure and optimize MoEngage campaigns, segmentation, and customer journey orchestration
Build responsive, personalized email templates, landing pages, and mobile campaigns

Technical Integration & Analytics:
Develop and maintain integrations between marketing platforms and external systems via APIs
Design data integration strategies ensuring seamless data flow across marketing technology stack
Build and manage audience segments, data extensions, and customer profiles
Analyze campaign performance metrics and provide actionable optimization insights
Conduct A/B testing strategies to improve engagement rates and ROI

Client Management:
Serve as primary technical point of contact for marketing technology initiatives
Stay current with platform updates, new features, and industry best practices

Experience:
3-5 years in marketing technology consulting or solution implementation
Strong hands-on experience with Salesforce Marketing Cloud and MoEngage
Experience in marketing automation strategy and multi-channel campaign orchestration

Technical Skills:
Proficiency in JavaScript, HTML, CSS and web development concepts
Experience with Salesforce Marketing Cloud AMPscript, SSJS, and SQL
Strong understanding of API integrations and data management
Knowledge of marketing automation best practices and data privacy regulations (GDPR, CAN-SPAM )

Soft Skills:
Excellent problem-solving and analytical abilities
Strong communication skills for technical and non-technical audiences

Certifications (Optional):
Salesforce Marketing Cloud certifications (Email Specialist, Admin, Consultant, Developer)
MoEngage Implementation Expert certification
Experience with WebEngage, Insider, Adobe Campaign, Marketo, or HubSpot
Understanding of customer data platforms (CDP) and data management platforms (DMP)

About VML
VML is a leading creative company that combines brand experience, customer experience, and commerce to create connected brands and drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. As the world’s most advanced and largest creative company, VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
This advertiser has chosen not to accept applicants from your region.

Senior Analyst, Marketing Technology

Bengaluru, Karnataka Hudson's Bay Company

Posted today

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Job Description

Job Description

Role Summary:

In this role, you will be responsible for digital marketing analytics, particularly ownership of Adobe Analytics platform and the use of adobe analytics to analyze website and app performance, feature benefits analyses, track and monitor campaign KPIs and enable self-serve consumption across marketing and merchandising teams. The candidate will own communications with internal stakeholders (growth, category growth, retention, product, content, analytics and data) to support reporting needs, including defect identification and resolution, clickstream data analysis, setting up and automating dashboards and vendor feeds, and establishing KPIs. This person will showcase a product mindset and also manage on-site data flows to media vendors via Tealium (both client side and server side) and will work with vendors through enhancements, testing, and defect resolution.

Qualifications:

? Bachelor’s degree, preferably in Business, Marketing or a quantitative field like Economics, Mathematics or Statistics
? 1-2 years hands-on experience with Adobe Analytics and related products (Adobe Launch, Adobe Target,
Tealium etc.)

? Strong understanding of web analytics concepts, including data capture methodologies, segmentation, conversion tracking, and data governance
? Pro Adobe Analytics user who is an expert in creating Analytics dashboards & metrics, providing insights based on Analytics data, and familiar with data warehouse and data feed jobs, data integrations etc.
? Experience in creating spec documents for tracking implementation and testing for development teams
? Experience to scope and implement technical tracking requirements (pixels, URL tracking, etc) by self or in partnership with technology teams.
? Experience in Adobe Target and Adobe Experience Platform
? Knowledge of tag management systems (such as Google Tag Manager or Tealium), as well as the ability to troubleshoot issues related to tag implementation and data quality.
? Experience with command-line statistical analysis software (e.g. Python or R), SQL (analytic functions, subqueries, window functions, etc), Snowflake, DBT
? Strong communication and collaboration skills, with proven ability to establish trusting relationships with internal and external partners
? (Bonus) experience in SQL, JavaScript, Jquery and QA tools like Charles, tag management like Tealium
? (Bonus) experience in Analytics Raw data (click stream data), user Analytics data in creating dashboards in Looker or similar BI tools

Role Description:

? In this role, you will be responsible for digital marketing analytics, particularly Adobe Analytics and the use of adobe analytics to analyze website and app performance, feature benefits analyses, track and monitor
campaign KPIs and enable self serve consumption across marketing and merchandising teams
? Provide leadership for digital transformation across the organization by leveraging new cloud technologies and existing enterprise technologies
? Collaborate with internal stakeholders to independently identify defects, develop tracking requirements, conduct analyses, create dashboards reports, and establish KPIs and related metrics for site features, enhancements, and redesigns.
? Manage and execute end-to-end vendor tag and API planning, implementation, and enhancements for media vendors, while adhering to tag management best practices and staying up-to-date with media measurement trends and privacy / governance requirements
? Own bot identification and suppression for Adobe Analytics to maintain the validity of site metrics. Act as point person for collaboration with the Fraud and Information Security teams to suppress and prevent future bot attacks on our site.
? Answer key business questions through statistical analyses, reporting and dashboards using analytics tools available to the teams (SQL, R, Python, Excel, Adobe Analytics) & Prepare executive-ready presentations summarizing findings and recommendations, and automate reports and dashboards that the organization finds valuable
? Demonstrate product mindset to understand business needs and come up with scalable engineering solutions
? Use Charles Debugger and Tealium Event Stream to QA and debug the website and mobile app, and use these tools to assist with QA for regular code releases with Tech.
? Lead as-needed training to the wider organization on the tools we manage, keep up-to-date with Web Analytics, Digital Measurement, and Ad tech best practices, announcements, and industry research.

? Run all business and technical aspects of Adobe Analytics including documentation, maintenance, and management of administrative functions re: Adobe, and stay informed of all external changes that affect measurement like privacy laws, browser changes, etc

Job Qualifications

Thank you for your interest with HBC. We look forward to reviewing your application. HBC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, HBC complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. HBC welcomes all applicants for this position. Should you be individually selected to participate in an assessment or selection process, accommodations are available upon request in relation to the materials or processes to be used.
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