333 b2b Marketing jobs in India
B2B Marketing Manager
Worli, Maharashtra
Work Store Limited
Posted 5 days ago
Job Viewed
Job Description
Company Profile:
WORKSTORE LIMITED is a leading distributor of premium commercial and industrial solutions in India. We are the exclusive partner for globally renowned brands including Dyson Hand Dryers , Lindhaus & Fimap Cleaning Machines , RLT Lighting Products , and more. Our mission is to bring innovative, high-performance products to businesses across India through a strong dealer and distribution network.
About the Role:
As the B2B Marketing Manager at Workstore Pvt Limited, you will drive lead generation and brand growth across our key verticals: Dyson hand dryers, cleaning equipment, lighting, office supplies, and gifting solutions. You will own and execute multi-channel campaigns, leveraging platforms like Meta, Google, and LinkedIn to attract high-quality B2B leads.
Key Responsibilities:
- Develop and implement data-driven digital marketing strategies tailored for B2B audiences.
- Manage and optimize campaigns on Meta, Google Ads, and LinkedIn, ensuring maximum ROI.
- Collaborate with the sales team to align lead generation efforts and nurture prospects through the funnel.
- Utilize marketing automation tools and CRM systems to streamline lead management and reporting.
- Monitor and analyze campaign performance, using insights to refine strategies and drive continuous improvement.
Qualifications:
- 5+ years of B2B marketing experience, with a strong focus on lead generation.
- Proven expertise in Meta, Google Ads, LinkedIn campaign management.
- Experience with marketing automation tools and CRMs (e.g., Salesforce).
- Strong analytical skills with a track record of data-driven decision-making.
- Excellent communication, project management, and collaboration skills.
This role offers an exciting opportunity to shape the growth of our B2B brands and make a significant
** Candidates willing to travel to Worli & Work from Office should only apply
This advertiser has chosen not to accept applicants from your region.
0
B2B Marketing Communications Specialist
400056 Mumbai, Maharashtra
LexiConn
Posted 431 days ago
Job Viewed
Job Description
LexiConn Content is a Mumbai-based content agency with over 14 years of experience creating targeted, high-quality content for businesses.
Our consultative approach to content ensures that we deeply understand our clients' brands, goals, and audiences. This allows us to create customized content that drives business outcomes.
Our team of subject matter experts, writers, designers, and marketers works closely with clients to develop content marketing plans and content assets that align with their business objectives.
RequirementsRole Description
This is a full-time on-site role for a B2B Marketing Communications Specialist.
We are looking for a team member with a deep understanding of the B2B content space and familiarity with domains like financial services, technology, media, and other emerging segments.
Your role will be to create industry-specific and service-specific communications for these sectors. Hence, a solid understanding of these domains' marketing challenges and opportunities is required.
In this role, you will develop content for marketing communication formats, such as:
videoswebinarscase studiesexpert blogseBookscampaign landing pagessocial media assetspresentationsbrochures, andmore (we are open to ideas).Please do not apply if you have not created content for some or most of these formats.
In this role, you will collaborate with business heads, creative agencies, graphic designers, and external partners to create engaging and informative content for various platforms and assist in developing and implementing marketing strategies.
Qualifications
A Masters Degree in Business Administration is highly desirableMinimum 5 years of work experience in content, out of which at least 2 years experience in B2B content marketing, preferably at a consulting or agency setupUnderstanding of sales and marketing strategiesAbility to work collaboratively in a teamProficiency in using marketing tools and platforms
This advertiser has chosen not to accept applicants from your region.
1
B2B Marketing Ops & Digital Mgr
Bangalore, Karnataka
Shell
Posted 1 day ago
Job Viewed
Job Description
, India
**Job Family Group:**
Commercial and Retail
**Worker Type:**
Regular
**Posting Start Date:**
October 15, 2025
**Business unit:**
Downstream and Renewables
**Experience Level:**
Experienced Professionals
**Job Description:**
**What's the role**
As Marketing & Operations Lead, you drive the strategy, development, and execution of Shell Fleet Solutions' marketing agenda while managing operational delivery to achieve ambitious commercial targets. This role will directly influence business growth through data-driven marketing initiatives, differentiated customer value propositions (CVP), and execution excellence.
**What you will be doing**
**B2B & Fleet Marketing Excellence**
+ Design and implement a segment-led marketing strategy for Fleet customers, including precise route-to-market (RTM) models for each segment/sub-segment.
+ Translate customer and market insights into strategic and tactical marketing campaigns to accelerate acquisition and retention.
+ Identify and execute monetization opportunities, competitive positioning strategies, and differentiated communications to strengthen market leadership.
**CVP Development - Shell Fleet Solutions**
+ Lead the creation and enhancement of innovative CVP for the Shell Fleet Solutions platform, ensuring long-term differentiation.
+ Collaborate cross-functionally with internal stakeholders and external partners to define product roadmaps, oversee platform enhancements, and optimize the end-to-end customer experience.
**Project Management - Site System Launches (≈30% of Role)**
+ Plan, coordinate, and lead the rollout of new site systems at Shell Fuel Stations across India.
+ Drive project governance, execution timelines, and stakeholder alignment to ensure successful and scalable implementations.
**Position Description**
+ Spearhead high-value B2B fleet growth initiatives, defining target markets and winning strategies to outpace competitors.
+ Transform market intelligence into actionable plans that maximize ROI and accelerate business expansion.
+ Position Shell Fleet Solutions as India's undisputed market leader through compelling value propositions and precision-targeted campaigns.
+ Drive powerful demand generation and lead acquisition by leveraging competitor insights and data-driven outreach.
+ Own the full customer lifecycle, eliminating friction points and engineering loyalty through continuous improvement.
+ Orchestrate flawless, large-scale rollouts of new site systems via decisive, cross-functional leadership.
+ Deploy segment-specific RTM strategies and equip sales teams for execution excellence.
+ Launch and optimize adoption programs to onboard, engage, and retain high-value customers.
+ Architect data-driven lead nurturing with digital, email, and performance marketing teams.
+ Forge critical partnerships and act as the primary interface between local and global business units.
+ Capture new mobility revenue streams beyond fuel, expanding Shell's market footprint.
+ Command impactful product launches, delivering compelling collateral and strategic messaging.
+ Drive cost optimization through disciplined contract management and expense control.
+ Champion process simplification to unlock speed, efficiency, and high-performance culture.
**What you bring**
+ Minimum of 5 years of progressive professional experience, including essential on-ground roles as a Territory Manager or B2B sales engagement. Should have executed Local Area Marketing at scale.
+ Mobility Operations Expertise: Well-versed in end-to-end management of mobility site operations.
+ Commercial & Strategic Acumen: Proven track record of delivering integrated value creation, exceptional execution, and measurable business results.
+ Go-to-Market Execution: Hands-on experience in one or more of the following - new product launches, market positioning, demand generation, or route-to-market strategies (preferred).
+ Relationship & Stakeholder Management: Demonstrated ability to build and influence relationships across all organizational levels and functions. Team player - We before me.
+ Domain Advantage: Familiarity with payment products or fintech solutions will be an added advantage.
+ Leadership & Mindset: Commercially astute, pragmatic, self-driven, and highly communicative with a continuous learning mindset. Skilled at managing multiple initiatives in a fast-paced, global, cross-functional environment.
+ Resilience & Adaptability: Strong ownership mentality with high tolerance for ambiguity, patience, and resilience in dynamic market conditions.
+ Analytical Rigor: Strong analytical and problem-solving skills to navigate and interpret complex datasets for decision-making.
+ Customer-Centric Focus: Deep commitment to understanding and anticipating customer needs, delivering differentiated solutions ahead of competition.
+ Strategic to Tactical Execution: Proven ability to operate effectively at strategic, operational, and tactical levels.
**After you submit your application, you will receive an email providing a link to an online assessment that is a mandatory part of the process. The email will come from HireVue - please check your spam/junk mailbox if you do not see the email. Once completed, your application will be reviewed to determine next steps. Thank you for your interest in Shell.**
We'd like you to know that Shell has a bold goal: to become one of the world's most diverse and inclusive companies. You can get to know more about how we're working towards that goal, click here ( .
Who We Are
Shell is a global group of energy and petrochemical companies, employing 103,000 people and with operations in more than 70 countries. We use advanced technologies and take an innovative approach as we seek to help the world build a sustainable energy future.
Shell is a customer-focused organisation, serving more than 1 million commercial and industrial customers, and around 33 million customers daily at more than 47,000 Shell-branded retail service stations.
Our approach
Powering Progress sets our strategy to become a net-zero emissions energy business by 2050, generating value for our shareholders, our customers and wider society. As we move forward on this journey, we will power lives and respect nature while maintaining our core values of honesty, integrity, and respect for people.
Our values
At Shell, we share a set of core values - honesty, integrity and respect for people - which underpin all the work we do. The Shell General Business Principles, Code of Conduct and Ethics and Compliance Manual help everyone at Shell act in line with these values and comply with relevant laws and regulations.
-
**DISCLAIMER:**
Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date. Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Shell/Shell Group companies around the world. The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand. Shell is an Equal Opportunity Employer.
**Set Up Your Job Alerts ( can be a part of the future of energy. Together at Shell, we are transitioning to become a net-zero emissions business while providing the energy that people around the world need today. Working with experienced colleagues , you'll have the opportunity to develop your skills, in an environment where we value honesty, integrity and respect for one another. At Shell, you progress as we tackle the energy challenge together.
#PowerYourProgress
Visit our careers site ( has a bold goal: to become one of the world's most diverse and inclusive companies, a place where everyone - from our employees to our customers, partners and suppliers - feels valued, respected, and has a strong sense of belonging.
Find out more about DE&I at Shell ( is a global group of energy and petrochemical companies, employing 96,000 people across more than 70 countries.
Whether they work on our platforms and pipelines, or in our offices and research labs, people are key to our success. They collectively determine our culture and we expect them to behave according to our values: honesty, integrity, and respect for people.
Learn more about our purpose and strategy ( **_If you need any assistance or support while applying for a job, please contact us at_** ** ** _"_
**Job Family Group:**
Commercial and Retail
**Worker Type:**
Regular
**Posting Start Date:**
October 15, 2025
**Business unit:**
Downstream and Renewables
**Experience Level:**
Experienced Professionals
**Job Description:**
**What's the role**
As Marketing & Operations Lead, you drive the strategy, development, and execution of Shell Fleet Solutions' marketing agenda while managing operational delivery to achieve ambitious commercial targets. This role will directly influence business growth through data-driven marketing initiatives, differentiated customer value propositions (CVP), and execution excellence.
**What you will be doing**
**B2B & Fleet Marketing Excellence**
+ Design and implement a segment-led marketing strategy for Fleet customers, including precise route-to-market (RTM) models for each segment/sub-segment.
+ Translate customer and market insights into strategic and tactical marketing campaigns to accelerate acquisition and retention.
+ Identify and execute monetization opportunities, competitive positioning strategies, and differentiated communications to strengthen market leadership.
**CVP Development - Shell Fleet Solutions**
+ Lead the creation and enhancement of innovative CVP for the Shell Fleet Solutions platform, ensuring long-term differentiation.
+ Collaborate cross-functionally with internal stakeholders and external partners to define product roadmaps, oversee platform enhancements, and optimize the end-to-end customer experience.
**Project Management - Site System Launches (≈30% of Role)**
+ Plan, coordinate, and lead the rollout of new site systems at Shell Fuel Stations across India.
+ Drive project governance, execution timelines, and stakeholder alignment to ensure successful and scalable implementations.
**Position Description**
+ Spearhead high-value B2B fleet growth initiatives, defining target markets and winning strategies to outpace competitors.
+ Transform market intelligence into actionable plans that maximize ROI and accelerate business expansion.
+ Position Shell Fleet Solutions as India's undisputed market leader through compelling value propositions and precision-targeted campaigns.
+ Drive powerful demand generation and lead acquisition by leveraging competitor insights and data-driven outreach.
+ Own the full customer lifecycle, eliminating friction points and engineering loyalty through continuous improvement.
+ Orchestrate flawless, large-scale rollouts of new site systems via decisive, cross-functional leadership.
+ Deploy segment-specific RTM strategies and equip sales teams for execution excellence.
+ Launch and optimize adoption programs to onboard, engage, and retain high-value customers.
+ Architect data-driven lead nurturing with digital, email, and performance marketing teams.
+ Forge critical partnerships and act as the primary interface between local and global business units.
+ Capture new mobility revenue streams beyond fuel, expanding Shell's market footprint.
+ Command impactful product launches, delivering compelling collateral and strategic messaging.
+ Drive cost optimization through disciplined contract management and expense control.
+ Champion process simplification to unlock speed, efficiency, and high-performance culture.
**What you bring**
+ Minimum of 5 years of progressive professional experience, including essential on-ground roles as a Territory Manager or B2B sales engagement. Should have executed Local Area Marketing at scale.
+ Mobility Operations Expertise: Well-versed in end-to-end management of mobility site operations.
+ Commercial & Strategic Acumen: Proven track record of delivering integrated value creation, exceptional execution, and measurable business results.
+ Go-to-Market Execution: Hands-on experience in one or more of the following - new product launches, market positioning, demand generation, or route-to-market strategies (preferred).
+ Relationship & Stakeholder Management: Demonstrated ability to build and influence relationships across all organizational levels and functions. Team player - We before me.
+ Domain Advantage: Familiarity with payment products or fintech solutions will be an added advantage.
+ Leadership & Mindset: Commercially astute, pragmatic, self-driven, and highly communicative with a continuous learning mindset. Skilled at managing multiple initiatives in a fast-paced, global, cross-functional environment.
+ Resilience & Adaptability: Strong ownership mentality with high tolerance for ambiguity, patience, and resilience in dynamic market conditions.
+ Analytical Rigor: Strong analytical and problem-solving skills to navigate and interpret complex datasets for decision-making.
+ Customer-Centric Focus: Deep commitment to understanding and anticipating customer needs, delivering differentiated solutions ahead of competition.
+ Strategic to Tactical Execution: Proven ability to operate effectively at strategic, operational, and tactical levels.
**After you submit your application, you will receive an email providing a link to an online assessment that is a mandatory part of the process. The email will come from HireVue - please check your spam/junk mailbox if you do not see the email. Once completed, your application will be reviewed to determine next steps. Thank you for your interest in Shell.**
We'd like you to know that Shell has a bold goal: to become one of the world's most diverse and inclusive companies. You can get to know more about how we're working towards that goal, click here ( .
Who We Are
Shell is a global group of energy and petrochemical companies, employing 103,000 people and with operations in more than 70 countries. We use advanced technologies and take an innovative approach as we seek to help the world build a sustainable energy future.
Shell is a customer-focused organisation, serving more than 1 million commercial and industrial customers, and around 33 million customers daily at more than 47,000 Shell-branded retail service stations.
Our approach
Powering Progress sets our strategy to become a net-zero emissions energy business by 2050, generating value for our shareholders, our customers and wider society. As we move forward on this journey, we will power lives and respect nature while maintaining our core values of honesty, integrity, and respect for people.
Our values
At Shell, we share a set of core values - honesty, integrity and respect for people - which underpin all the work we do. The Shell General Business Principles, Code of Conduct and Ethics and Compliance Manual help everyone at Shell act in line with these values and comply with relevant laws and regulations.
-
**DISCLAIMER:**
Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date. Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Shell/Shell Group companies around the world. The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand. Shell is an Equal Opportunity Employer.
**Set Up Your Job Alerts ( can be a part of the future of energy. Together at Shell, we are transitioning to become a net-zero emissions business while providing the energy that people around the world need today. Working with experienced colleagues , you'll have the opportunity to develop your skills, in an environment where we value honesty, integrity and respect for one another. At Shell, you progress as we tackle the energy challenge together.
#PowerYourProgress
Visit our careers site ( has a bold goal: to become one of the world's most diverse and inclusive companies, a place where everyone - from our employees to our customers, partners and suppliers - feels valued, respected, and has a strong sense of belonging.
Find out more about DE&I at Shell ( is a global group of energy and petrochemical companies, employing 96,000 people across more than 70 countries.
Whether they work on our platforms and pipelines, or in our offices and research labs, people are key to our success. They collectively determine our culture and we expect them to behave according to our values: honesty, integrity, and respect for people.
Learn more about our purpose and strategy ( **_If you need any assistance or support while applying for a job, please contact us at_** ** ** _"_
This advertiser has chosen not to accept applicants from your region.
2
Senior Account Manager - B2B Marketing
Bengaluru, Karnataka
Zensciences
Posted 5 days ago
Job Viewed
Job Description
Role Summary:
Account manager with a minimum of 7-9 years of relevant experience working in or with enterprise brands. Must have a knack and love for business strategy, business models, market sizing, positioning, competitive analysis etc. This role requires a high level of understanding of business drivers and an ability or willingness to translate knowledge into outcomes.
Requirements:
- Proven experience in handling communication strategies and execution for B2B brands
- Ability to work with and work on clients’ strategic positioning and planning in an enterprise landscape
- Scope project requirements and prepare budget
- Collaborate with internal teams to design, develop and handle delivery
- Communicate with the team and ensure all members are on board with delegated tasks
- Highlight potential risks or malfunctions and act proactively to resolve issues
- Guide clients in branding, positioning and marketing implementation
- Research industries and markets to identify growth opportunities for clients
- Good experience or knowledge in digital campaigns
- Ability to appreciate technology and its role in building brands
- Excellent communicator, especially with senior client members
- Excellent people skills and ability to interact with different teams
Qualifications:
- 4 years of minimum marketing experience with B2B brands
- An MBA could be a bonus
- Digital marketing agency experience preferred
- Content creation skills
- Excellent communication and organizational skills
Location : Bangalore
This advertiser has chosen not to accept applicants from your region.
3
Junior Program/Project Manager - B2B Marketing
HSV Digital
Posted 2 days ago
Job Viewed
Job Description
Location : Remote (Global / Flexible Time Zones)
Salary Range : ₹25,000 - ₹30,000 per month
Company : HSV.digital
About Us
HSV Digital is a full-service, 100% B2B marketing firm that focuses on the global tech industry. We specialize in understanding complex value propositions, enterprise ecosystems, and C-level stakeholders. We help some of the largest and fastest-growing technology companies build brand awareness, grow revenue, and maximize ROI within their channel ecosystem.
We are a remote-first organization that values flexibility, communication, collaboration, and results. Our goal is to empower employees to work in a way that suits their individual needs while still contributing to the team's overall success.
Role Overview
We are seeking a dynamic, detail-oriented, and results-driven Junior Program Manager to support the planning, execution, and delivery of complex projects and partner initiatives.
This role blends technical proficiency, project management discipline, and strong relationship-building skills - ideal for someone eager to grow within the B2B marketing and technology ecosystem.
Responsibilities
- Program Management & Delivery : Define program objectives, create detailed specifications and project plans, and maintain project trackers. Assist cross-functional teams and manage resources to ensure the timely delivery of high-quality programs.
- Performance Analysis : Assist in defining, tracking, and reporting on key performance indicators (KPIs) to measure the success of campaigns, including ROI analysis.
- Partner and Customer Collaboration : Create and manage partner programs, including training, resources, and support to maximize partner success. Monitor and analyze partner performance metrics and assist in gathering and organizing feedback from partners and customers.
- Marketing & Industry Knowledge : Contribute to the maintenance and updating of marketing tools and platforms (e.g., CRM, marketing automation). Maintain and build databases and stay informed about industry trends and competitor activities to identify new partnership opportunities. Prepare competitor battle cards and partner summaries when required.
Requirements
Education: Bachelor’s degree in business, Marketing, or a related field.
Experience: 1-2 years in project or program management, ideally within a B2B or tech-driven environment.
Skills:
Strong written and verbal communication skills.
Experience in B2B marketing or technology sectors.
Analytical mindset with proficiency in interpreting data and driving insights.
Excellent interpersonal skills with the ability to build trust across diverse stakeholders.
Highly organized, proactive, and adaptable in a fast-paced remote environment
This advertiser has chosen not to accept applicants from your region.
4
Sr. Analyst, B2B Marketing - Services Marketing Operations
Pune, Maharashtra
Mastercard
Posted 2 days ago
Job Viewed
Job Description
**Our Purpose**
_Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential._
**Title and Summary**
Sr. Analyst, B2B Marketing - Services Marketing Operations
Mastercard powers economies and connects people in over 200 countries and territories, helping build a more inclusive and sustainable future. We make digital payments secure, seamless, and accessible, leveraging technology, innovation, and partnerships to create products and services that unlock potential for businesses, governments, and individuals alike. Our Decency Quotient (DQ) is at the heart of everything we do-driving a culture that values doing well by doing good.
The Services Marketing Operations is the core enabler for the entire Services Marketing team. Our focus? Driving scalable campaign execution, operational excellence, and continuous improvement.
As we expand, we're looking for a data-driven and detail-oriented Senior Analyst, B2B Marketing to join our global team. This role is critical in ensuring seamless execution of marketing campaigns, accurate and timely lead data management, and actionable performance reporting. You will play a hands-on role working across systems like marketing automation platforms, CRM, and other MarTech tools to support campaign operations and improve marketing efficiency. If you love B2B marketing, thrive in a fast-paced, collaborative environment, AND are obsessed with marketing data, this role is for you.
Role Overview
This role is at the intersection of strategy, execution and measurement, blending campaign execution and performance management to provide data driven marketing insights. Reporting to the Director of Marketing Operations within the Services Marketing Operations & Digital team, you'll be part of a growing team of savvy B2B marketers and work closely with cross-functional teams across the business.
The Role:
CAMPAIGN EXECUTION & SUPPORT
- Collaborate with global demand generation, field marketing, and product marketing, partner marketing, customer marketing, and digital teams to support cross-channel campaign setup and execution in various marketing automation platforms.
- Build, test, and deploy emails, landing pages, forms, and trigger-based workflows according to campaign briefs and timelines.
- Ensure campaign assets are QA'd and comply with brand, meet Mastercard's high quality standards and meet data privacy requirements.
- Enhance collaboration with Asia Pacific marketing teams to simplify and unify global marketing campaign operations
- Keep Mastercard Services on the cutting edge of B2B marketing, bringing fresh ideas and innovative approaches to the table.
LEAD MANAGEMENT & DATA OPERATIONS
- Perform lead list uploads and data imports into marketing automation and CRM platforms with a strong focus on data cleanliness, deduplication, and segmentation.
- Monitor lead flow between marketing systems and CRM (e.g., Salesforce), ensuring proper attribution, link tracking, lead source tracking, and funnel progression.
- Assist in managing lead scoring, routing logic, and lifecycle status updates.
REPORTING & ANALYTICS
- Develop and maintain campaign performance dashboards and reports (e.g., email performance, lead generation, MQL pipeline contribution).
- Analyze and share insights on campaign ROI, conversion rates, and funnel performance to inform marketing strategy.
- Support A/B testing and performance optimization initiatives.
MARTECH TOOLS & PROCESS OPTIMIZATION
- Act as a power user of key MarTech platforms (e.g., Salesforce Marketing Cloud, Marketo, Salesforce, Tableau, or similar)
- Maintain documentation of marketing operations processes and system configurations.
- Identify and implement improvements to workflows, integrations, and governance to increase marketing efficiency and scalability.
All About You:
- Several years of work experience in B2B marketing performing campaign execution. Experience in B2B, SaaS, and/or Professional Services industries is preferred.
- Bachelor's or master's degree (or equivalent experience) in marketing, business, analytics, engineering or a related field.
- 2+ years hands on experience with Marketing Automation Platforms (Salesforce Marketing Cloud preferred or Marketo/HubSpot) and CRM Systems (Salesforce preferred).
- Strong understanding of B2B lead management processes and funnel metrics.
- Proficient in Microsoft Office including Excel, PowerPoint and data visualization tools (Tableau, PowerBI)
- Comfort with technical marketing skills in SQL, HTML, CSS, and AMP script are highly preferred.
- Detail oriented with excellent organizational, project management, and time management skills.
- Familiarity with global privacy regulations (GDPR, CAN-SPAM, CCPA).
- You are a natural collaborator who thrives in fast-paced, multi-product environments. You can work independently and as part of a team.
- You can navigate different time zones, juggle multiple projects, and deliver on deadlines without missing a beat.
- Willingness to work EMEA hours (12:00 PM - 9:00 PM IST).
**Corporate Security Responsibility**
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
+ Abide by Mastercard's security policies and practices;
+ Ensure the confidentiality and integrity of the information being accessed;
+ Report any suspected information security violation or breach, and
+ Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
_Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential._
**Title and Summary**
Sr. Analyst, B2B Marketing - Services Marketing Operations
Mastercard powers economies and connects people in over 200 countries and territories, helping build a more inclusive and sustainable future. We make digital payments secure, seamless, and accessible, leveraging technology, innovation, and partnerships to create products and services that unlock potential for businesses, governments, and individuals alike. Our Decency Quotient (DQ) is at the heart of everything we do-driving a culture that values doing well by doing good.
The Services Marketing Operations is the core enabler for the entire Services Marketing team. Our focus? Driving scalable campaign execution, operational excellence, and continuous improvement.
As we expand, we're looking for a data-driven and detail-oriented Senior Analyst, B2B Marketing to join our global team. This role is critical in ensuring seamless execution of marketing campaigns, accurate and timely lead data management, and actionable performance reporting. You will play a hands-on role working across systems like marketing automation platforms, CRM, and other MarTech tools to support campaign operations and improve marketing efficiency. If you love B2B marketing, thrive in a fast-paced, collaborative environment, AND are obsessed with marketing data, this role is for you.
Role Overview
This role is at the intersection of strategy, execution and measurement, blending campaign execution and performance management to provide data driven marketing insights. Reporting to the Director of Marketing Operations within the Services Marketing Operations & Digital team, you'll be part of a growing team of savvy B2B marketers and work closely with cross-functional teams across the business.
The Role:
CAMPAIGN EXECUTION & SUPPORT
- Collaborate with global demand generation, field marketing, and product marketing, partner marketing, customer marketing, and digital teams to support cross-channel campaign setup and execution in various marketing automation platforms.
- Build, test, and deploy emails, landing pages, forms, and trigger-based workflows according to campaign briefs and timelines.
- Ensure campaign assets are QA'd and comply with brand, meet Mastercard's high quality standards and meet data privacy requirements.
- Enhance collaboration with Asia Pacific marketing teams to simplify and unify global marketing campaign operations
- Keep Mastercard Services on the cutting edge of B2B marketing, bringing fresh ideas and innovative approaches to the table.
LEAD MANAGEMENT & DATA OPERATIONS
- Perform lead list uploads and data imports into marketing automation and CRM platforms with a strong focus on data cleanliness, deduplication, and segmentation.
- Monitor lead flow between marketing systems and CRM (e.g., Salesforce), ensuring proper attribution, link tracking, lead source tracking, and funnel progression.
- Assist in managing lead scoring, routing logic, and lifecycle status updates.
REPORTING & ANALYTICS
- Develop and maintain campaign performance dashboards and reports (e.g., email performance, lead generation, MQL pipeline contribution).
- Analyze and share insights on campaign ROI, conversion rates, and funnel performance to inform marketing strategy.
- Support A/B testing and performance optimization initiatives.
MARTECH TOOLS & PROCESS OPTIMIZATION
- Act as a power user of key MarTech platforms (e.g., Salesforce Marketing Cloud, Marketo, Salesforce, Tableau, or similar)
- Maintain documentation of marketing operations processes and system configurations.
- Identify and implement improvements to workflows, integrations, and governance to increase marketing efficiency and scalability.
All About You:
- Several years of work experience in B2B marketing performing campaign execution. Experience in B2B, SaaS, and/or Professional Services industries is preferred.
- Bachelor's or master's degree (or equivalent experience) in marketing, business, analytics, engineering or a related field.
- 2+ years hands on experience with Marketing Automation Platforms (Salesforce Marketing Cloud preferred or Marketo/HubSpot) and CRM Systems (Salesforce preferred).
- Strong understanding of B2B lead management processes and funnel metrics.
- Proficient in Microsoft Office including Excel, PowerPoint and data visualization tools (Tableau, PowerBI)
- Comfort with technical marketing skills in SQL, HTML, CSS, and AMP script are highly preferred.
- Detail oriented with excellent organizational, project management, and time management skills.
- Familiarity with global privacy regulations (GDPR, CAN-SPAM, CCPA).
- You are a natural collaborator who thrives in fast-paced, multi-product environments. You can work independently and as part of a team.
- You can navigate different time zones, juggle multiple projects, and deliver on deadlines without missing a beat.
- Willingness to work EMEA hours (12:00 PM - 9:00 PM IST).
**Corporate Security Responsibility**
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
+ Abide by Mastercard's security policies and practices;
+ Ensure the confidentiality and integrity of the information being accessed;
+ Report any suspected information security violation or breach, and
+ Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
This advertiser has chosen not to accept applicants from your region.
5
Digital Marketing Strategy Lead
160036 Chandigarh, Chandigarh
₹1000000 Annually
WhatJobs
Posted 4 days ago
Job Viewed
Job Description
Our client is seeking an experienced and results-driven Digital Marketing Strategy Lead to join their fully remote team. This is an exceptional opportunity for a seasoned marketing professional to shape and execute comprehensive digital strategies that drive brand growth and customer engagement. You will be responsible for developing and implementing innovative campaigns across various digital channels, including SEO, SEM, social media marketing, content marketing, email marketing, and affiliate marketing. The ideal candidate will possess a deep understanding of the digital marketing landscape, a proven ability to analyze campaign performance, and the skills to optimize strategies for maximum ROI. You will work closely with cross-functional teams, including sales, product, and creative, to ensure alignment and effective execution of marketing initiatives. As a remote-first role, strong self-discipline, excellent communication skills, and proficiency in remote collaboration tools are essential. We are looking for a strategic thinker with a passion for data-driven decision-making and a track record of successful digital campaign management. This role offers the flexibility to work from anywhere, contributing to a dynamic and forward-thinking marketing department.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies aligned with business goals.
- Manage and optimize all paid digital advertising campaigns (SEM, Social Media Ads).
- Oversee SEO initiatives to improve organic search rankings.
- Develop and manage content marketing strategies to drive engagement and lead generation.
- Plan and execute email marketing campaigns.
- Monitor, analyze, and report on campaign performance using analytics tools.
- Identify new digital marketing trends and opportunities.
- Collaborate with creative teams to develop compelling marketing assets.
- Manage the digital marketing budget effectively.
- Stay current with industry best practices and emerging technologies in digital marketing.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 5+ years of experience in digital marketing, with a focus on strategy development and execution.
- Proven experience with SEO, SEM, social media marketing, content marketing, and email marketing.
- Proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
- Strong understanding of digital marketing platforms and technologies.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional written and verbal communication skills.
- Experience managing marketing budgets.
- Ability to work independently and manage multiple projects effectively in a remote environment.
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Digital Marketing Strategy Manager
600001 Chennai, Tamil Nadu
₹1000000 Annually
WhatJobs
Posted 4 days ago
Job Viewed
Job Description
Our client is seeking an innovative and data-driven Digital Marketing Strategy Manager to join their dynamic team in Chennai, Tamil Nadu, IN . This role is crucial for developing and executing comprehensive digital marketing strategies that enhance brand visibility, drive customer acquisition, and achieve business objectives. The ideal candidate will have a deep understanding of the digital marketing ecosystem, including SEO, SEM, social media marketing, content marketing, email marketing, and performance analytics. You will be responsible for setting strategic direction, managing campaign execution, and optimizing digital marketing efforts across various channels. This position requires strong analytical skills to measure campaign performance, derive actionable insights, and inform future strategies. You will collaborate closely with cross-functional teams, including sales, product development, and creative services, to ensure cohesive brand messaging and effective campaign integration. Responsibilities include managing the digital marketing budget, staying abreast of emerging digital trends and technologies, and identifying new opportunities for growth. The ability to lead and mentor a team of digital marketing specialists is essential. We are looking for a strategic thinker with a proven track record of developing and implementing successful digital marketing campaigns that deliver measurable results. A passion for innovation, a data-centric approach, and excellent communication skills are paramount. This role offers an exciting opportunity to shape the digital presence of a growing organization and make a significant impact on its market position. The hybrid work model facilitates both in-office collaboration and focused remote work.
Key Responsibilities:
Key Responsibilities:
- Develop and implement integrated digital marketing strategies across various online channels.
- Manage and optimize SEO, SEM, social media, content marketing, and email marketing campaigns.
- Analyze campaign performance data, track KPIs, and provide regular reports with actionable insights.
- Oversee the digital marketing budget, ensuring efficient allocation of resources.
- Identify new digital marketing opportunities and emerging trends to drive innovation.
- Collaborate with internal teams to ensure brand consistency and effective campaign integration.
- Manage and mentor a team of digital marketing specialists.
- Conduct market research and competitor analysis to inform strategic decisions.
- Optimize website performance and user experience for lead generation and conversion.
- Manage relationships with third-party digital marketing agencies and vendors.
- Bachelor's degree in Marketing, Communications, Business, or a related field. Master's degree is a plus.
- Minimum of 6 years of experience in digital marketing, with a proven track record of developing and executing successful strategies.
- Expertise in SEO, SEM, social media platforms, content marketing, and email marketing automation.
- Strong analytical skills with proficiency in web analytics tools (e.g., Google Analytics).
- Experience with marketing automation platforms and CRM systems.
- Excellent leadership, communication, and project management skills.
- Ability to manage budgets and measure ROI effectively.
- Creative thinking and problem-solving abilities.
- Familiarity with current digital marketing best practices and technologies.
This advertiser has chosen not to accept applicants from your region.
7
Digital Marketing Strategy Lead
440001 Nagpur, Maharashtra
₹90000 Annually
WhatJobs
Posted 5 days ago
Job Viewed
Job Description
Our client, a leading consumer goods company, is seeking an innovative and results-driven Digital Marketing Strategy Lead to spearhead their online presence in Nagpur, Maharashtra, IN . This role is central to developing and executing comprehensive digital marketing strategies that enhance brand awareness, drive customer acquisition, and foster engagement. The successful candidate will be responsible for managing all aspects of digital marketing, including SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising campaigns. You will analyze campaign performance data, identify key trends, and optimize strategies for maximum ROI. Key responsibilities include setting digital marketing goals, managing budgets, and collaborating with internal teams (sales, product development, creative) and external agencies. A deep understanding of current digital marketing tools, platforms, and best practices is essential, along with proficiency in analytics tools (e.g., Google Analytics). The ideal candidate will possess strong strategic thinking, exceptional analytical and problem-solving skills, and a creative flair for developing compelling online content and campaigns. Excellent communication and leadership skills are required to guide the digital marketing efforts and present strategies to stakeholders. This is a fantastic opportunity to shape the digital footprint of a respected brand and drive significant business growth. The role adopts a hybrid model, combining strategic planning and team collaboration on-site with remote execution and data analysis.
This advertiser has chosen not to accept applicants from your region.
8
Digital Marketing Strategy Lead
201301 Noida, Uttar Pradesh
₹90000 Annually
WhatJobs
Posted 8 days ago
Job Viewed
Job Description
Our client is seeking an innovative and experienced Digital Marketing Strategy Lead to orchestrate and execute comprehensive digital marketing campaigns. This role will be based in Noida, Uttar Pradesh, IN , and will require a strategic thinker with a deep understanding of the digital landscape. You will be responsible for developing and implementing cutting-edge digital marketing strategies across various channels, including SEO, SEM, social media, content marketing, email marketing, and paid advertising. The ideal candidate will have a proven track record of driving traffic, generating leads, and increasing brand awareness through successful digital initiatives. Responsibilities include conducting market research, analyzing competitor activities, and identifying emerging trends to inform strategy. You will manage the digital marketing budget, ensuring optimal allocation of resources for maximum ROI. This role requires strong analytical skills to track campaign performance, measure key metrics (KPIs), and provide actionable insights for continuous improvement. Collaboration with cross-functional teams, including creative, sales, and product development, is essential to ensure cohesive messaging and campaign alignment. You will also be responsible for managing external agencies and vendors when necessary. The ability to develop compelling content strategies and oversee their creation and distribution is crucial. Expertise in A/B testing, conversion rate optimization (CRO), and marketing automation platforms is highly desirable. We are looking for a data-driven leader with excellent communication and presentation skills, capable of articulating complex strategies to stakeholders at all levels. A Bachelor's degree in Marketing, Communications, or a related field is required, with a Master's degree and relevant certifications (e.g., Google Ads, HubSpot) being a significant plus. This is an opportunity to lead our digital marketing efforts and significantly impact our client's online presence and business growth. Experience with e-commerce platforms and a strong understanding of customer journey mapping are also valuable.
This advertiser has chosen not to accept applicants from your region.
9