2,243 b2b Marketing jobs in India

Director, B2B Marketing

Gurugram, Uttar Pradesh Mastercard

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Job Description

**Our Purpose**
_Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential._
**Title and Summary**
Director, B2B Marketing
Job Description Summary
Who is Mastercard?
We are the global technology company behind the world's fastest payments processing network. We are a vehicle for commerce, a connection to financial systems for the previously excluded, a technology innovation lab, and the home of Priceless®. We ensure every employee has the opportunity to be a part of something bigger and to change lives. We believe as our company grows, so should you. We believe in connecting everyone to endless, priceless possibilities.
Overview
The Director of Marketing, South Asia is a key enabler of business growth. The individual will develop a comprehensive Business unit marketing strategy to increase preference among cardholders and prospects and build programs & assets that establish Mastercard as the undisputable brand of choice with issuing and merchant partners.
Specifically, the individual would be responsible for helping to grow Mastercard's footprint in the region by staying on top of changing market, customer and consumer dynamics and trends and creating marketing strategies that deliver direct revenue to the business either via new card acquisition or spend increases. This candidate will also look at how we increase our relevance in across several demographics and build a segmented marketing strategy & plan.
The individual will employ innovative thinking and thought leadership to develop scalable sponsorships and campaigns that link to cardholder passions. Through the creation and delivery of a comprehensive marketing strategy, the individual will own branding, positioning, social and digital marketing initiatives.
Role
In partnership with the VP of Marketing, the Director of Marketing will define the local marketing strategy, including advertising, promotions, sponsorships, market research, etc., to align with business priorities and deliver against company objectives
The right candidate will
Lead the development of a localized marketing strategy to enhance Mastercard's relevance and resonance across India's diverse consumer segments and partner landscape.
Define and implement a compelling market positioning framework that aligns with Mastercard's global brand while tailoring messaging to India's cultural and business dynamics.
Collaborate with regional marketing, product, and government relations teams to drive visibility, advocacy, and strategic outreach across priority verticals.
Identify scalable monetization opportunities including local and global sponsorships and drive tangible results for banks/issuing partners & the Mastercard brand in the market
Provide direction to Mastercard marketing staff or agency staff on the design/development of promotional marketing materials, including all ATL and BTL activity. Make decisions and adjustments based on results of program performance measurement and evaluation
All About You
You are a creative marketer, excited by innovation and a fantastic communicator  
You have a proven track record of establishing integrated marketing plans across India that that leverage synergies between marketing channels and deliver measurable impact
You have 13+years of marketing experience and at least 3 years of people management experience
You thrive in matrixed environments and can navigate ambiguity
**Corporate Security Responsibility**
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
+ Abide by Mastercard's security policies and practices;
+ Ensure the confidentiality and integrity of the information being accessed;
+ Report any suspected information security violation or breach, and
+ Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
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B2B Marketing Lead

Chennai, Tamil Nadu Saaki, Argus & Averil Consulting

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Role:B2B Marketing Lead

Location: Bangalore

Experience: 2 - 5 years

Key Responsibilities

  • Develop and execute B2B marketing strategies focused on lead generation, pipeline growth, and brand awareness.
  • Create and manage multi-channel campaigns (LinkedIn, email, SEO, paid search, webinars, etc.).
  • Collaborate with sales to align messaging, target segments, and drive qualified leads.
  • Own the creation of marketing content such as whitepapers, case studies, blog posts, and email nurtures.
  • Manage marketing automation and CRM tools (e.g., HubSpot, Zoho, Salesforce) to track lead lifecycle and campaign performance.
  • Conduct market research and competitor analysis to refine positioning and value propositions.
  • Optimize website and landing pages for lead capture and SEO.
  • Track and report on key performance metrics (MQLs, CPL, CTR, CAC, etc.).
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    B2B Marketing Lead

    Karnataka, Karnataka Saaki Argus & Averil Consulting

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    Job Description

    Role:B2B Marketing Lead

    Location: Bangalore

    Experience: 2 - 5 years


    Key Responsibilities

    • Develop and execute B2B marketing strategies focused on lead generation, pipeline growth, and brand awareness.
    • Create and manage multi-channel campaigns (LinkedIn, email, SEO, paid search, webinars, etc.).
    • Collaborate with sales to align messaging, target segments, and drive qualified leads.
    • Own the creation of marketing content such as whitepapers, case studies, blog posts, and email nurtures.
    • Manage marketing automation and CRM tools (e.g., HubSpot, Zoho, Salesforce) to track lead lifecycle and campaign performance.
    • Conduct market research and competitor analysis to refine positioning and value propositions.
    • Optimize website and landing pages for lead capture and SEO.
    • Track and report on key performance metrics (MQLs, CPL, CTR, CAC, etc.).

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    B2B Marketing Specialist

    Gurugram, Uttar Pradesh The Knot Worldwide

    Posted today

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    Job Description

    B2B Marketing Specialist

    Gurgaon, Haryana, India

    WHAT WE DO MATTERS:

    Here at The Knot Worldwide, we believe in doing work that matters. In more than 16 countries around the world, The Knot Worldwide’s leading family of brands—including The Knot, WeddingWire, Bodas, The Bash, The Bump, and more—help people take celebration planning from inspiration to action. When you join our global team, you’ll be a part of a diverse group of individuals passionate about serving and enabling our communities to celebrate the moments that make us.

    ABOUT THE ROLE AND OUR ROLE

    The B2B Marketing Specialist will join a high-growth Marketing team in our Gurgaon office to help develop and oversee our B2B marketing campaigns to promote our brands and platform to our vendors. We are looking for a highly driven professional to join us as we continue growing and doing a lot of exciting campaigns and work ahead. 

    The B2B Marketing Specialist will drive demand generation across 13 different markets and support local campaigns in India. This role is crucial to fueling our sales pipeline and expanding our footprint in one of the world's most vibrant business landscapes. The individual will be a highly organized and analytical marketer, able to manage multiple internal stakeholders and competing priorities, whilst also having fun! 

    RESPONSIBILITIES

  • Demand Generation:  Develop and execute a comprehensive B2B demand generation strategy that spans across 13 different international markets, tailoring approaches to each market's unique needs and preferences.
  • Market Expertise : Become an expert in the Indian market, understanding its dynamics, trends, competitive landscape, and customer behaviors. Utilize this knowledge to create targeted marketing campaigns that resonate with the Indian audience and support the local sales team.
  • Campaign Management: Lead the planning, execution, and optimization of integrated marketing campaigns to generate qualified leads, nurture prospects, and convert them into customers. Leverage various channels, including email, social media, webinars, events, and content marketing, to achieve demand generation objectives.
  • Content Creation: Develop compelling and persuasive marketing content, including emails, whitepapers, case studies, blogs, social media posts, and more. Tailor the content to address the specific pain points and preferences.
  • Lead Generation: Implement effective lead generation programs to attract potential customers and manage lead nurturing efforts to move prospects through the sales funnel. Monitor lead quality and conversion rates to ensure the sales pipeline is consistently filled with high-quality leads.
  • Local Campaigns: Collaborate closely with regional marketing teams in India to provide guidance, best practices, and support for local campaigns. Help ensure that the local efforts align with the global marketing strategy while catering to India's unique market characteristics.
  • Performance Analysis: Regularly analyze marketing campaign performance and key metrics, leveraging data-driven insights to make informed decisions and optimize marketing strategies.
  • SUCCESSFUL CANDIDATES HAVE:

  • Experience in marketing specialist and demand generation roles
  • Minimum 2.5-3 years of experience in marketing & sales, events, or PR agency 
  • Excellent communication & relationship building skills to be able to to engage with your target audience and design new strategies to grow the brand awareness 
  • Excellent written and oral communications skills
  • Strong project management skills: No one can keep track of details like you can. You love bringing a project to life, but even more so, you love making sure all the puzzle pieces fit together perfectly (and at the right time!)
  • Accountability focused with attention to detail: You are data-obsessed and love to constantly optimise performance and find ways to measure the impact
  • Team player #wewintogether
  • Positive, proactive, and ‘can do’ pragmatic attitude with a strong personal drive to achieve success
  • At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job if it sparks your passion to join TKWW and make a difference!

    Job Info

  • Job Identification1639
  • Job CategoryBusiness Marketing
  • Posting Date08/14/2023, 01:40 AM
  • Job ScheduleFull time
  • Locations Mehrauli-Gurgaon Rd, Sikanderpur, Sector 26, Gurugram, , IN
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    B2B Marketing Intern

    Bengaluru, Karnataka Astrome Technologies

    Posted today

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    About Astrome Technologies

    Astrome Technologies is at the forefront of innovation in wireless and satellite communication technologies. Our mission is to bridge connectivity gaps across the globe and empower communities with high-speed internet access. We pride ourselves on developing cutting-edge solutions that redefine possibilities for businesses and individuals alike.

    Job Description

    We are seeking a motivated B2B Marketing Intern to join our dynamic marketing team. In this role, you will play a crucial part in supporting our B2B marketing strategies and initiatives. You will have the opportunity to gain hands-on experience in market research, content creation, lead generation, and digital marketing.

    Key Responsibilities:
    • Assist in the development and execution of B2B marketing campaigns.
    • Conduct market research to identify industry trends, customer needs, and competitive landscape.
    • Generate content for marketing materials, such as brochures, case studies, and emails.
    • Support the management of social media channels and website updates.
    • Collaborate with the sales team to generate leads and nurture relationships with potential clients.
    • Analyze the performance of marketing campaigns and prepare reports on metrics.
    • Participate in brainstorming sessions to develop fresh marketing ideas and strategies.

    Requirements

    Qualifications:
    • Currently pursuing or completed a degree in Marketing, Business Administration, Communications, or a related field.
    • Strong written and verbal communication skills.
    • Basic understanding of digital marketing concepts, including SEO, social media, and email marketing.
    • Proficiency in Microsoft Office Suite, Google Suite; familiarity with marketing software is a plus.
    • Ability to work collaboratively in a team environment.
    • Knowledge about AI
    • Experience with Canva
    • Detail-oriented with strong organizational skills and the ability to manage multiple tasks.
    • Passion for technology and interest in the telecommunications or satellite industries is a plus.

    If you are excited about the opportunity to contribute to impactful marketing initiatives in a fast-paced tech environment, we would love to hear from you!

    Benefits

    Get mentored by industry experts in space and wireless technology

    Contribute to live proposals and strategic documents used in global markets

    Gain practical experience that blends technical depth with business insight

    Internship is paid and may lead to full-time offers for outstanding performers

    Be part of a company that's building the future of communication infrastructure

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    B2B Marketing &Business Development

    New Delhi, Delhi Bestsuppliers

    Posted today

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    Job Description

    Hangzhou Bestsuppliers Foreign Trade Group Co., Ltd. is a leading international trade company with 28 years of experience  in global commerce. Since our establishment, we have expanded to over 40 offices across China, with plans to reach 70 offices by the end of the year. Our mission is to bridge high-quality Chinese suppliers with global importers through our innovative platform BestSupplier. com

    The Role

    You will be responsible for :

    •  Market Research & Expansion: Research and analyze local market trends, and customer needs. Identify potential importers and facilitate trade partnerships.
    •  Customer & Supplier Management: Introduce supplier products to buyers and build trust quickly. Handle collections, after-sales support, and client retention.
    • Sales & Business Development: Conduct offline market visits to B2B clients, cold calls, and negotiations to promote products and secure deals.
    • Coordination & Reporting:Collaborate with the China HQ team to align sales strategies and customer requirements.
    • Assist in establishing local operations (offices, showrooms, warehouses) if required.

    Ideal Profile

    •  At least 1 year of offline sales experience (face-to-face negotiations, market visits). Minimum 3+ years in B2B sales, preferably in tires, hardware, building materials, wallpaper, or small household appliances.
    • Bachelor's degree (any major). Fluent in English (written & spoken).
    • Strong negotiation, networking, and relationship-building skills. Proficiency in Excel and CRM software for data tracking.
    • Self-driven, adaptable, and able to thrive in a fast-paced, target-oriented environment.

    What's on Offer?

    • A role that offers a breadth of learning opportunities
    • Leadership Role
    • Work in a company with a solid track record of performance
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    B2B Marketing &Business Development

    New Delhi, Delhi Snaphunt

    Posted today

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    Job Description

    The Offer

    • A role that offers a breadth of learning opportunities
    • Leadership Role
    • Work in a company with a solid track record of performance

    The Job

    You will be responsible for :

    •  Market Research & Expansion: Research and analyze local market trends, and customer needs. Identify potential importers and facilitate trade partnerships.
    •  Customer & Supplier Management: Introduce supplier products to buyers and build trust quickly. Handle collections, after-sales support, and client retention.
    • Sales & Business Development: Conduct offline market visits to B2B clients, cold calls, and negotiations to promote products and secure deals.
    • Coordination & Reporting:Collaborate with the China HQ team to align sales strategies and customer requirements.
    • Assist in establishing local operations (offices, showrooms, warehouses) if required.

    The Profile

    •  At least 1 year of offline sales experience (face-to-face negotiations, market visits). Minimum 3+ years in B2B sales, preferably in tires, hardware, building materials, wallpaper, or small household appliances.
    • Bachelor's degree (any major). Fluent in English (written & spoken).
    • Strong negotiation, networking, and relationship-building skills. Proficiency in Excel and CRM software for data tracking.
    • Self-driven, adaptable, and able to thrive in a fast-paced, target-oriented environment.

    The Employer

    Our client is a leading international trade company with 28 years of experience  in global commerce.

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    Content Writer - B2B Marketing

    Bengaluru, Karnataka Unifize

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    Content Writer - B2B Marketing

    Job Location: Bangalore, India

    About Unifize:

    At Unifize , we are revolutionizing the way life science and manufacturing companies manage processes and communication to innovate. Our eQMS SaaS platform accelerates product development and process innovation.

    In a world where changing regulatory environments, market competition, customer demands, and technological advancements are constants, Unifize provides the solution to overcome both internal and external constraints that hinder progress.

    Please review our extensive case studies and testimonials from customers, who talk about how Unifize is differentiated in the following four key areas:

    1. No code process builder
    2. Intuitive, chat-based collaboration
    3. Low-code automation
    4. Artificial Intelligence

    You should also check out our medical device landing page as well, including the overview video, to get a sense of what we do.

    The Role:

    We’re looking for a creative, detail-oriented Content Writer with at least 2 years of experience creating content that supported marketing strategies and campaigns, ideally within a B2B SaaS or regulated industry environment. You’ll craft compelling stories and resources that attract, educate, and convert our target audience—from quality leaders to manufacturing executives.

    This role goes beyond writing; you’ll collaborate closely with marketing, sales, design, and product teams to produce content that drives pipeline growth, strengthens brand authority, and reflects our innovative positioning.

    Responsibilities: 
    • Content Creation: Create high-quality, multi-format content including website copy, case studies, whitepapers, blog posts, product guides, email campaigns, videos, webinars, landing pages, and thought-leadership articles.
    • Team Coordination: Collaborate with marketing, sales, video production, website design, and other teams to plan, prioritise, and create content that supports marketing and sales efforts.
    • Time Management: Manage timelines and priorities to ensure content is delivered on schedule, meeting both internal and customer requirements.
    • Content Delivery: Ensure that content is delivered on time and according to schedule, meeting customer requirements and aligning with relevant social media platforms.
    • Content Distribution: Develop and execute distribution strategies that expand content visibility across relevant platforms, including organic and paid channels.
    • Market Research: Stay ahead of market trends by researching industry developments, competitor activity, and emerging content formats to identify opportunities for differentiation and innovation.
    Qualifications:
    • Have 2+ experience in content marketing and strategy, particularly within the SaaS industry.
    • Exceptional time and project management skills and the ability to coordinate efforts across multiple teams.
    • Strong communication and leadership skills.
    • A track record of consistently delivering high-quality content on schedule.
    • Strong portfolio showcasing engaging, results-driven marketing content
    • Excellent command of English—clear, concise, and persuasive writing.
    • Ability to balance creativity with technical accuracy.
    • Comfortable managing multiple projects and deadlines in a fast-paced environment.
    • Familiarity with SEO best practices and content performance tracking will be an added bonus
    What We Offer:
    • Competitive salary 
    • A collaborative and innovative work environment.
    • Opportunities for career growth and professional development.
    • The chance to make a significant impact on a growing company and industry.
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    B2B Marketing Communications Specialist

    400056 Mumbai, Maharashtra LexiConn

    Posted 390 days ago

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    Job Description

    Permanent

    LexiConn Content is a Mumbai-based content agency with over 14 years of experience creating targeted, high-quality content for businesses.

    Our consultative approach to content ensures that we deeply understand our clients' brands, goals, and audiences. This allows us to create customized content that drives business outcomes.

    Our team of subject matter experts, writers, designers, and marketers works closely with clients to develop content marketing plans and content assets that align with their business objectives.

    Requirements

    Role Description

    This is a full-time on-site role for a B2B Marketing Communications Specialist.

    We are looking for a team member with a deep understanding of the B2B content space and familiarity with domains like financial services, technology, media, and other emerging segments.

    Your role will be to create industry-specific and service-specific communications for these sectors. Hence, a solid understanding of these domains' marketing challenges and opportunities is required.

    In this role, you will develop content for marketing communication formats, such as:

    videoswebinarscase studiesexpert blogseBookscampaign landing pagessocial media assetspresentationsbrochures, andmore (we are open to ideas).

    Please do not apply if you have not created content for some or most of these formats.

    In this role, you will collaborate with business heads, creative agencies, graphic designers, and external partners to create engaging and informative content for various platforms and assist in developing and implementing marketing strategies.

    Qualifications

    A Masters Degree in Business Administration is highly desirableMinimum 5 years of work experience in content, out of which at least 2 years experience in B2B content marketing, preferably at a consulting or agency setupUnderstanding of sales and marketing strategiesAbility to work collaboratively in a teamProficiency in using marketing tools and platforms
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