381 Brand Awareness jobs in India

About DataWeave

DataWeave is a cutting-edge AI-powered digital commerce analytics platform that empowers retailers with competitive intelligence and equips consumer brands with digital shelf analytics on a global scale. By harnessing the power of DataWeave, retailers gain the ability to make smarter pricing and merchandising decisions, while consumer brands can optimize their digital shelf performance across key performance indicators such as share of search, content quality, price competitiveness, and stock availability.

At the heart of DataWeave's capabilities lies its state-of-the-art AI-powered proprietary technology, which aggregates and analyzes 500+ billion data points, covering over 400,000 brands, 4,000+ websites, and spanning more than 20 industry verticals.

We are a globally distributed team, composed of over 200 talented engineers, product managers, and eCommerce experts located across San Francisco, Seattle, Austin, and Toronto in North America, complemented by our technology-focused offices in Bangalore and Coimbatore.

Marketing at DataWeave

Marketing at DataWeave operates at the intersection of brand storytelling, product positioning, and performance-driven execution. We cater to global markets—including the United States, Europe, India, and the Middle East—engaging a diverse audience across retail, eCommerce, and consumer brands. Our team focuses on building a compelling brand presence, crafting impactful messaging, and driving thought leadership through content, partnerships, and market intelligence.

We are looking for a Manager – Product Marketing & Brand Awareness to lead strategic initiatives that position, launch, and scale our analytics products globally. This role sits at the intersection of marketing, product, sales, and customer success. You’ll be responsible for deeply understanding our buyers, shaping narratives that clearly convey our value proposition, and enabling go-to-market teams to drive demand, adoption, and revenue.

At the same time, you will be responsible for elevating DataWeave’s brand presence through analyst relations, media engagement, influencer partnerships, and content distribution. This is a high-impact role that will help shape how DataWeave is perceived in the market—ensuring we are seen as a trusted and recognized leader in AI-powered competitive intelligence and digital shelf analytics.

Key Responsibilities

Product Marketing and Go-to-Market

• Own product positioning and messaging to clearly articulate differentiated value to retailers and consumer brands.
• Lead go-to-market planning for product launches, including development of messaging frameworks, customer-facing collateral, and enablement content.
• Equip sales and customer success teams with narratives, decks, battle cards, objection handling material, and use cases to support the buyer journey.
• Conduct ongoing market research and competitive analysis to inform positioning, roadmap inputs, and sales strategies.
• Partner with cross-functional teams (product, demand gen, and events) to drive integrated campaigns and thought leadership initiatives.

Brand Awareness and Thought Leadership

• Develop and execute brand awareness strategies that reinforce DataWeave’s leadership in competitive intelligence and digital shelf analytics.
• Manage relationships with analysts (Gartner, Forrester, IDC, etc.) to influence positioning in key industry reports and ensure visibility in key evaluations.
• Drive media relations and industry commentary by working closely with leadership to identify and pitch thought leadership opportunities.
• Own the press release calendar and oversee strategic announcements, podcast partnerships, and influencer collaborations.
• Identify and support speaker engagements, webinars, and industry panels that enhance brand reach and executive visibility.

Website, Messaging & Partner Marketing

• Collaborate with internal teams to refine and maintain consistent brand messaging across the website, marketing materials, and external communications.
• Partner with product marketing and design teams to ensure website product and solution pages are accurate, compelling, and market-relevant.
• Support partner marketing initiatives, including co-branded campaigns, webinars, and events, ensuring alignment in messaging and brand representation.
• Oversee brand presence and visibility at key industry events

Requirements

• 8–12 years of experience in product marketing, brand marketing, content marketing, or corporate communications within a B2B SaaS environment.
• Bachelor’s or Master’s degree in Marketing, Communications, Journalism, Business, or a related field.
• Proven success in developing and executing go-to-market strategies for enterprise or mid-market software products.
• Strong background in content strategy, public relations, and media engagement, with a track record of securing industry coverage and visibility.
• Exceptional storytelling and messaging skills: able to translate complex technical concepts into compelling, business-relevant narratives.
• Hands-on experience in managing press releases, content distribution, and digital marketing campaigns.
• Familiarity with competitive intelligence, digital shelf analytics, or retail/eCommerce data platforms is a plus.
• Experience supporting partner marketing and co-marketing initiatives (events, webinars, joint content, etc.).
• Strong project management skills with the ability to collaborate cross-functionally and manage multiple priorities in a fast-paced, data-driven startup environment.
• Based in Bengaluru and willing to work from the office at least three days per week.

About us:

The global hiring revolution is shaping a future where talent can thrive everywhere, driving innovation and progress on a global scale.

Multiplier is at the forefront of this change. By removing barriers and simplifying global hiring, we're creating a level playing field where businesses and individuals – (like you) – can compete, grow, and succeed, regardless of geography.

Multiplier empowers companies to hire, onboard, manage, and pay talent in 150+ countries, quickly and compliantly. Our mission is to build a world without limits, where ambitious businesses can look beyond borders to build their global dream teams. Our unified employment platform, complete with world-class EOR, AOR and Global Payroll products, means it has never been easier to seize the global hiring opportunity.

We're backed by some of the best in the business, (Sequoia, DST, and Tiger Global),  are led by industry-leading experts, scaling fast, and seeking brilliant like-minded enthusiasts to join our team. The future is borderless. Let's build it together.

About the Role:

We are looking for an Integrated Marketing Campaigns Manager to lead the planning, execution, and optimization of high-impact, full-funnel campaigns that drive pipeline, product adoption, and brand awareness across global markets. This role sits at the intersection of marketing, product, and sales—and will be instrumental in translating customer insights and market trends into compelling, insight-led campaigns that move the needle on revenue. You'll play a key role in shaping Multiplier's go-to-market engine and delivering measurable business outcomes by combining creative storytelling with analytical rigor.

Key Responsibilities:

Strategic Media Planning & Execution

• Full-funnel campaign strategy and hands-on execution.
• Experience across platforms (LinkedIn, DV360, DCM, Meta, 3rd party vendors).
• Bonus: Paid search exposure.

Cross-functional Collaboration & Content Leadership

• Collaborating with product, content, design, GTM and website ops teams.
• Developing creative briefs and directing execution across asset types (banners, videos, emails, webinars, etc.).

Insight-Led Messaging & Research

• Leading surveys with internal and external stakeholders.
• Translating insights into relevant messaging strategies.
• Working with agencies/influencers to refine positioning.

Growth Mindset & Experimentation

• A/B testing, rapid iteration, and bias for action.
• Willingness to fail fast and optimize continually.
• Curiosity and love for learning and research.

GTM Strategy, Outcome Ownership & Measurement

• Understanding of GTM strategy, SaaS tools, buyer personas, B2B psychology.
• Strong storytelling skills—turning data into narratives.
• Taking accountability for results.
• Proficiency with reporting
• Clear linkage of campaigns to revenue or pipeline metrics.

What We're Looking For

• 6-8 years of experience in B2B marketing or sales roles with exposure to integrated campaigns and digital marketing.
• Proven experience building and optimizing campaigns across platforms like LinkedIn, DV360, Meta, and other paid social and display channels.
• Strong understanding of SaaS buyer journeys, GTM strategy, and customer psychology.
• Experience working cross-functionally with content, product, creative, and website operations teams.
• Excellent written and verbal communication skills, with the ability to craft clear creative briefs and actionable messaging.
• A self-starter who can independently drive initiatives from planning to execution without waiting for detailed instructions.
• Strong analytical problem-solving skills—you're comfortable digging into data, identifying patterns, and drawing actionable insights.
• A growth mindset—you love learning, experimenting, and solving problems creatively.
• Results-driven: You thrive on showing the business impact of your work.
• High standards and a sense of urgency—you thrive in high-expectation environments and are not comfortable with mediocrity or "good enough."
• Strong action bias and comfort with ambiguity—you're motivated to build, test, and scale.
• Experience with or exposure to working with agencies, influencers, or third-party vendors.
• A bachelor's degree or higher in any field.
• Bonus: Familiarity with reporting tools like PowerBI, or working in research/creative agency environments.

What We Offer:

• High-impact role with the chance to play a key role in a rapidly growing company.
• Full autonomy in your role, with the flexibility to work remotely.
• Work with a passionate, energetic, and diverse team.
• Competitive benefits, recognition programs, and career development opportunities.
• Attractive ESOPs, giving you a stake in the company's success.
• Comprehensive health insurance coverage for you and your family's well-being.
• Generous holiday policy.
• A company that genuinely invests in your professional success.

Equal Employment Opportunity

Multiplier is an equal opportunity employer: we value diversity. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Overview

Overview

About us:

The global hiring revolution is shaping a future where talent can thrive everywhere, driving innovation and progress on a global scale.

Multiplier is at the forefront of this change. By removing barriers and simplifying global hiring, we're creating a level playing field where businesses and individuals – (like you) – can compete, grow, and succeed, regardless of geography.

Multiplier empowers companies to hire, onboard, manage, and pay talent in 150+ countries, quickly and compliantly. Our mission is to build a world without limits, where ambitious businesses can look beyond borders to build their global dream teams. Our unified employment platform, complete with world-class EOR, AOR and Global Payroll products, means it has never been easier to seize the global hiring opportunity.

We're backed by some of the best in the business, (Sequoia, DST, and Tiger Global),  are led by industry-leading experts, scaling fast, and seeking brilliant like-minded enthusiasts to join our team. The future is borderless. Let's build it together.

About the Role:

We are looking for an Integrated Marketing Campaigns Manager to lead the planning, execution, and optimization of high-impact, full-funnel campaigns that drive pipeline, product adoption, and brand awareness across global markets. This role sits at the intersection of marketing, product, and sales—and will be instrumental in translating customer insights and market trends into compelling, insight-led campaigns that move the needle on revenue. You'll play a key role in shaping Multiplier's go-to-market engine and delivering measurable business outcomes by combining creative storytelling with analytical rigor.

Key Responsibilities:

Strategic Media Planning & Execution

• Full-funnel campaign strategy and hands-on execution.
• Experience across platforms (LinkedIn, DV360, DCM, Meta, 3rd party vendors).
• Bonus: Paid search exposure.

Cross-functional Collaboration & Content Leadership

• Collaborating with product, content, design, GTM and website ops teams.
• Developing creative briefs and directing execution across asset types (banners, videos, emails, webinars, etc.).

Insight-Led Messaging & Research

• Leading surveys with internal and external stakeholders.
• Translating insights into relevant messaging strategies.
• Working with agencies/influencers to refine positioning.

Growth Mindset & Experimentation

• A/B testing, rapid iteration, and bias for action.
• Willingness to fail fast and optimize continually.
• Curiosity and love for learning and research.

GTM Strategy, Outcome Ownership & Measurement

• Understanding of GTM strategy, SaaS tools, buyer personas, B2B psychology.
• Strong storytelling skills—turning data into narratives.
• Taking accountability for results.
• Proficiency with reporting
• Clear linkage of campaigns to revenue or pipeline metrics.

What We're Looking For

• 6-8 years of experience in B2B marketing or sales roles with exposure to integrated campaigns and digital marketing.
• Proven experience building and optimizing campaigns across platforms like LinkedIn, DV360, Meta, and other paid social and display channels.
• Strong understanding of SaaS buyer journeys, GTM strategy, and customer psychology.
• Experience working cross-functionally with content, product, creative, and website operations teams.
• Excellent written and verbal communication skills, with the ability to craft clear creative briefs and actionable messaging.
• A self-starter who can independently drive initiatives from planning to execution without waiting for detailed instructions.
• Strong analytical problem-solving skills—you're comfortable digging into data, identifying patterns, and drawing actionable insights.
• A growth mindset—you love learning, experimenting, and solving problems creatively.
• Results-driven: You thrive on showing the business impact of your work.
• High standards and a sense of urgency—you thrive in high-expectation environments and are not comfortable with mediocrity or "good enough."
• Strong action bias and comfort with ambiguity—you're motivated to build, test, and scale.
• Experience with or exposure to working with agencies, influencers, or third-party vendors.
• A bachelor's degree or higher in any field.
• Bonus: Familiarity with reporting tools like PowerBI, or working in research/creative agency environments.

What We Offer:

• High-impact role with the chance to play a key role in a rapidly growing company.
• Full autonomy in your role, with the flexibility to work remotely.
• Work with a passionate, energetic, and diverse team.
• Competitive benefits, recognition programs, and career development opportunities.
• Attractive ESOPs, giving you a stake in the company's success.
• Comprehensive health insurance coverage for you and your family's well-being.
• Generous holiday policy.
• A company that genuinely invests in your professional success.

Equal Employment Opportunity

Multiplier is an equal opportunity employer: we value diversity. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Health Strategy – Powering the Future of Healthcare

Location: Mumbai

Experience: 4–7 years

Type: Full-time

Who we are:

We are a fast-growing, impact-driven team shaping the future of healthcare strategy across India and global markets. From consumer health and pharma to life sciences and med-tech, we work at the intersection of insight, innovation, and execution—partnering with leading players to solve their most pressing strategic challenges.

What we’re looking for:

An experienced Health Strategy Consultant who thrives in high-impact environments, is passionate about healthcare, and can engage with C-suite stakeholders with confidence and clarity. We’re especially keen to bring and help diversify our leadership lens and bring in rich, qualitative perspectives critical to many healthcare domains.

Your superpowers:

• Deep understanding of the healthcare ecosystem – India & globally – across pharma, consumer health, medical devices, life sciences, and FMCG
• 2–8 years in strategy consulting, qualitative and/or quantitative research – preferably with experience in health-focused consulting firms
• Strong executive presence with the ability to drive CXO-level presentations, panels, and industry forums
• High learning agility , self-starter attitude, and a hunger for solving complex problems
• Entrepreneurial mindset with a strong sense of ownership and accountability
• Experience in qualitative research and ability to translate insights into strategic direction

Why join us?

• Be part of a high-growth team shaping the healthcare strategy narrative in India and beyond
• Work directly with senior leaders who believe in mentorship and empowerment
• Help bring a diverse and inclusive voice to decision-making in a traditionally male-dominated space
• Build something that matters—where healthcare meets innovation and impact

We are seeking for a Manager - Strategy & Planning to join our team. You would be responsible for leading the strategic planning process for the organization, as well as ensuring that the organization's goals and objectives are aligned with its mission and values. Also, will oversee the development and execution of strategic plans, including market analysis, competitive analysis, and risk assessment, and will collaborate with senior leadership to identify and prioritize key initiatives to drive growth and achieve business objectives.

Responsibilities:

• Lead the development of the strategic plans for our clients and ensure alignment with their mission and values.
• Collaborate with senior leadership to identify and prioritize strategic initiatives and define key performance indicators (KPIs) to measure progress.
• Conduct market and competitive analysis to identify opportunities and risks for our clients
• Develop and maintain relationships with key stakeholders, including clients, to support the achievement of strategic goals.
• Lead the development of business cases to support strategic initiatives and evaluate the potential impact on our clients
• Develop and implement strategic planning processes and frameworks to ensure alignment with the brand’s goals and objectives.
• Manage a team of strategy and planning professionals across India, providing guidance and mentorship to support their growth and development.
• Monitor and report on progress against strategic goals and objectives, making recommendations for adjustments as needed.
• Partner with other functional leaders to ensure the integration of strategic plans into tactical plans and business operations.
• Present strategic plans and recommendations to senior leadership and other stakeholders as needed.
• Present and articulate the strategy vision for ting and subsequently drive execution of said vision
• This will include identify the role that strategy would play - existing clients and pitches
• Identify qualitative and quantitative KRAs as success metrics for the strategy function
• Identify need-gaps that ting would need to fulfill in order achieve said vision
• Monitor and conduct monthly reviews to track progress towards fulfillment of KRAs

Requirements:

• Bachelor's degree in business administration, marketing, or a related field.
• 3-7 years of experience in strategic planning, or a related field, preferably in the advertising industry
• Strong leadership skills, with experience managing and developing teams.
• Excellent communication and interpersonal skills, with the ability to effectively communicate complex ideas to diverse audiences.
• Strong analytical and problem-solving skills, with experience conducting market and competitive analysis.
• Demonstrated ability to develop and execute strategic plans, with a track record of delivering results.
• Strong business acumen, with experience working in a complex, multi-stakeholder environment.