1,340 Brand Marketing jobs in India

About us:

The Souled Store is a homegrown youth casual-wear brand started in 2013. We are one of India’s largest online merchandising platforms with licenses like Disney, Warner Bros., WWE, IPL, Viacom18 to name a few. Apart from selling products with themed designs such as superheroes, movies, TV shows, and cartoons, the brand also is at the forefront of the latest youth style and fashion trends. In addition to core men and women wear apparel categories, we are also in the process of expanding to new categories and introducing new product lines in the existing categories like activewear, supima products, innerwear, personal care products like perfumes and very recently launched footwear and kidswear.

Although we are primarily an online brand, we’ve expanded in the offline retail space as well and have 60+ offline stores and further expansion in pan India.

The Souled Store was born out of the idea of loving what you do, from the soul. We believe that people do their best work when they love what they do. There are too many Monday mornings and you can’t go dreading every single one of them. Over the years, we have built a strong team of like-minded people that work smart, own their work, and think like leaders. If you identify with what we do and are interested in being a part of an aggressively growing brand, we would love to have you on board.

Influencer Marketing:

• Scope and onboard influencers who fit the brand’s tone and audience.
• Develop creative briefs and write engaging scripts.
• Coordinate operations for products for influencers.
• Ensure all content and assets go live.
• Provide accurate feedback on influencer assets.
• Co-ordinating with the performance marketing team for ad assets.
• Curating PR packages for influencers for gifting.

Retail Marketing:

• Plan and execute store photoshoots and video shoots.
• Create store content for ads.
• Manage in-store branding and visual identity.
• Co-ordinate and get influencers for retail store videos.
• Plan and execute retail events to enhance customer engagement.
• Execute ATL and BTL campaigns.

Note : Our hiring team will review your application and should we find your background to be a fit for this role, we will be in touch . If you don't get a response from our team within seven days, please know that your profile may not be a match for our current requirements. However, we appreciate your interest and encourage you to explore future opportunities with us :)

• Develop and implement integrated marketing strategies for assigned brands.
• Conduct market research and analyze consumer insights and competitor activities.
• Create and manage marketing campaigns across digital, social, and traditional media.
• Develop brand positioning, messaging, and go-to-market plans.
• Collaborate with product development and sales teams to drive product launches.
• Manage marketing budgets and track ROI of campaigns.
• Monitor brand performance and market share, identifying areas for improvement.
• Work with creative agencies to develop marketing collateral and assets.
• Analyze campaign performance data and provide actionable recommendations.
• Stay updated on industry trends and best practices in FMCG marketing.

• Bachelor's or Master's degree in Marketing, Business, or a related discipline.
• 3-5 years of experience in brand management or marketing, preferably within the FMCG industry.
• Proven ability to develop and execute successful marketing campaigns.
• Strong analytical skills and experience with market research methodologies.
• Excellent understanding of digital marketing channels and social media strategy.
• Proficiency in marketing analytics tools and CRM systems.
• Outstanding communication, presentation, and project management skills.
• Ability to work collaboratively in a hybrid team environment.
• Creative thinking and a results-oriented mindset.

• Develop and execute innovative brand strategies to enhance market presence and consumer loyalty.
• Lead and mentor the marketing team, fostering a collaborative and high-performance environment.
• Oversee the creation and execution of integrated marketing campaigns across various channels, including digital, social media, traditional advertising, and PR.
• Conduct in-depth market research and competitive analysis to identify opportunities and threats.
• Define and articulate clear brand positioning and messaging for target audiences.
• Manage the marketing budget effectively, ensuring optimal return on investment.
• Monitor and analyze campaign performance, providing actionable insights and recommendations for optimization.
• Collaborate closely with product development and sales teams to ensure brand alignment and successful product launches.
• Stay abreast of emerging marketing trends, technologies, and best practices.
• Ensure a consistent and compelling brand identity across all consumer touchpoints.

• Master's degree in Marketing, Business Administration, or a related field.
• 10+ years of progressive experience in brand management and marketing leadership, preferably within the FMCG or related consumer goods industries.
• Proven track record of developing and executing successful brand strategies that have driven significant business growth.
• Strong understanding of digital marketing, social media, content marketing, and analytics.
• Excellent leadership, communication, and interpersonal skills.
• Demonstrated ability to manage budgets and measure marketing ROI.
• Strategic thinker with strong analytical and problem-solving capabilities.
• Experience managing external agencies and vendors.

• Develop and implement integrated marketing strategies and campaigns to enhance brand visibility and consumer preference.
• Conduct market research and analysis to identify consumer trends, competitive landscape, and new market opportunities within the FMCG sector.
• Manage the brand's overall positioning, messaging, and visual identity across all platforms.
• Oversee the creation of engaging marketing content, including digital, social media, advertising, and point-of-sale materials.
• Collaborate with product development, sales, and distribution teams to ensure brand consistency and effective go-to-market strategies.
• Manage the marketing budget, ensuring optimal allocation of resources and tracking ROI for all initiatives.
• Analyze campaign performance data and provide regular reports with actionable insights to senior management.
• Lead and mentor a team of marketing professionals, fostering a collaborative and results-oriented environment.
• Build and maintain strong relationships with external agencies, media partners, and influencers.
• Identify and leverage emerging marketing trends and technologies to keep the brand at the forefront of the industry.
• Plan and execute promotional activities, including in-store activations and digital engagement programs.
• Ensure brand compliance and ethical marketing practices across all activities.

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
• Minimum of 5-7 years of progressive experience in brand management, specifically within the FMCG industry.
• Proven track record of successfully launching and growing consumer brands.
• Strong understanding of consumer insights, market dynamics, and competitive analysis.
• Expertise in developing and executing multi-channel marketing campaigns (digital, ATL, BTL).
• Excellent leadership, communication, and interpersonal skills.
• Proficiency in marketing analytics and reporting tools.
• Strategic thinker with strong analytical and problem-solving abilities.
• Experience managing budgets and external agencies.
• Ability to work effectively in a hybrid environment, balancing remote responsibilities with occasional on-site meetings and events.
• Creative and passionate about building impactful brands.

• Develop and implement comprehensive brand strategies and marketing plans.
• Conduct market research and consumer analysis to identify opportunities and challenges.
• Create compelling brand messaging and positioning.
• Oversee the development and execution of integrated marketing campaigns across digital, social media, traditional advertising, and point-of-sale.
• Manage brand budget and allocate resources effectively.
• Collaborate with creative agencies and internal teams to develop marketing collateral.
• Monitor brand performance metrics and campaign effectiveness.
• Ensure brand consistency across all touchpoints and communications.
• Identify and evaluate new marketing channels and opportunities.
• Analyze competitor activities and market trends.
• Manage product launches and promotional activities.
• Build strong relationships with internal stakeholders and external partners.
• Stay abreast of the latest marketing trends and technologies.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in brand management, preferably within the FMCG sector.
• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of consumer behavior and market dynamics in the FMCG industry.
• Excellent communication, presentation, and interpersonal skills.
• Demonstrated ability to think strategically and creatively.
• Proficiency in market research and data analysis.
• Experience with digital marketing, social media management, and content creation.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Strong leadership and team collaboration skills.
• Adaptability to work effectively in a remote, fast-paced environment.