1,079 Brand Strategy jobs in India

Since June 2021,

frog is part of Capgemini Invent. frog partners with customer-centric enterprises to drive sustainable growth, by building and orchestrating experiences at scale, while harnessing the power of data and technology. Were inventing the future of customer experiences by delivering market-defining business models, products, services, brand engagements and communications.

Joining frog means youll be joining the pond, a global network of studios, each with a thriving in-person and vibrant virtual culture. frogs are curious, collaborative, and courageous, united by our passion for improving the human experience across our areas of expertise, while each bringing our unique and diverse skills and experiences to the table. We draw on our global reach and local knowledge to solve complex problems and create innovative, sustainable solutions that touch hearts and move markets. frogs prize humour, positivity, and community just as highly as performance and outcomes. Our culture is open, flexible, inclusive, and engaging. Working at frog means being empowered to meet the moment, and Make Your Mark on every project, in your studio, your community and the world at large.

Your Role 

As a Brand Strategy & Communication Specialist, you will be the strategic brain behind brand storytelling translating business objectives into compelling brand narratives, positioning, and go-to-market strategies.

In this role, you will

- Craft brand positioning, architecture, and personality frameworks for new and existing brands.
- Conduct brand audits, market analysis, competitor benchmarking, and cultural trend mapping.
- Build integrated communication strategies channels.
- Develop messaging frameworks and tone of voice guidelines.

Your Profile 

- Strategic thinking with a flair for storytelling and conceptual development.
- Deep understanding of branding communication trends.
- Excellent hands-on PowerPoint creation and presentation skills
- Excellent written and verbal communication skills.

What you will love about working here 

- We recognize the significance of flexible work arrangements to provide support. Be it remote work, or flexible work hours, you will get an environment to maintain healthy work life balance.
- At the heart of our mission is your career growth. Our array of career growth programs and diverse professions are crafted to support you in exploring a world of opportunities.
- Equip yourself with valuable certifications in the latest technologies such as Generative AI.

Equal Opportunities at frog 

Frog and Capgemini Invent are Equal Opportunity Employers encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status, or any other characteristic protected by law.

Brand Insight Strategist

Job summary:

As Brand Insight Strategist Manager will serve as the strategic partner to both clients and internal teams, bridging the gap between business objectives, creative execution, and vendor collaborations. This role requires strong skills in client engagement, consumer insights, and vendor management, ensuring campaigns are not only strategically sound but also seamlessly executed.

Key responsibilities:

Client Interaction & Collaboration

•

Act as a trusted advisor to clients, understanding their brand vision, business goals, and challenges.

•

Conduct regular client meetings to present insights, strategies, and campaign progress.

•

Partner with clients to define KPIs and align marketing objectives.

Strategy Development

•

Translate market and consumer research into actionable brand strategies.

•

Develop positioning frameworks, messaging, and campaign strategies.

•

Create insight-driven briefs that guide creative and media teams.

Vendor & Partner Coordination

•

Collaborate with external vendors (production houses, media partners, event agencies, etc.) to ensure brand consistency.

•

Negotiate deliverables, timelines, and budgets with vendors while maintaining quality standards.

•

Act as the central communication point between clients, vendors, and internal teams.

Cross-Functional Alignment

•

Work closely with account managers, creatives, and media teams to ensure brand strategies translate into effective campaigns.

•

Provide direction and clarity to the creative team, backed by insights and client inputs.

•

Ensure on-ground activations and campaigns are executed flawlessly.

Page2

Performance Tracking & Reporting

•

Monitor campaign performance against set KPIs.

•

Provide data-driven recommendations for campaign optimization.

•

Share reports and insights with clients to demonstrate ROI and impact.

Specification:

Qualification: Bachelor's or Master's degree in Marketing, Business, Communications, or a related field

Experience: 5-8yr experience in brand strategy, account planning, or client servicing (agency background preferred).

Location: JP Nagar, Bangalore

Overview of the role: VP- Brand Strategy & Creative Intelligence

Experience - 15 years

About the Role:

We're seeking a
visionary strategist
who blends creative intuition, brand planning, and business acumen. You'll lead strategic thinking, drive brand growth, and ensure that creativity delivers measurable business results. This role sits at the crossroads of
strategy, creativity, and commercial impact.

Key Responsibilities:

• Lead strategic and creative planning across key client portfolios.
• Develop insight-driven brand and communication strategies.
• Partner with creative and business teams to deliver impactful, growth-oriented campaigns.
• Drive revenue mapping, account growth, and new business initiatives.
• Mentor strategists and scale strategic excellence across teams.

What You Bring:

• 15+ years in brand strategy, planning, or consulting (agency/marketing background preferred).
• Proven track record in driving business growth and client success.
• Strong storytelling, analytical, and leadership skills.
• Strategic thinker with commercial and creative acumen.

What We Offer:

• Strategic leadership role shaping the agency's growth vision.
• Work with visionary brands and leaders.
• Clear path to Chief Strategy Officer / Head of Innovation & Growth.

Develop and execute social media strategies, manage content calendars, lead influencer and digital campaigns, and analyse performance to boost engagement.

Ensure brand voice, visuals, and messaging remain consistent and impactful.

Client: Brandcrest

Brand Insight Strategist

Job summary:

As Brand Insight Strategist Manager will serve as the strategic partner to both clients and internal teams, bridging the gap between business objectives, creative execution, and vendor collaborations. This role requires strong skills in client engagement, consumer insights, and vendor management, ensuring campaigns are not only strategically sound but also seamlessly executed.

Key responsibilities:

Client Interaction & Collaboration

•

Act as a trusted advisor to clients, understanding their brand vision, business goals, and challenges.

•

Conduct regular client meetings to present insights, strategies, and campaign progress.

•

Partner with clients to define KPIs and align marketing objectives.

Strategy Development

•

Translate market and consumer research into actionable brand strategies.

•

Develop positioning frameworks, messaging, and campaign strategies.

•

Create insight-driven briefs that guide creative and media teams.

Vendor & Partner Coordination

•

Collaborate with external vendors (production houses, media partners, event agencies, etc.) to ensure brand consistency.

•

Negotiate deliverables, timelines, and budgets with vendors while maintaining quality standards.

•

Act as the central communication point between clients, vendors, and internal teams.

Cross-Functional Alignment

•

Work closely with account managers, creatives, and media teams to ensure brand strategies translate into effective campaigns.

•

Provide direction and clarity to the creative team, backed by insights and client inputs.

•

Ensure on-ground activations and campaigns are executed flawlessly.

Page2

Performance Tracking & Reporting

•

Monitor campaign performance against set KPIs.

•

Provide data-driven recommendations for campaign optimization.

•

Share reports and insights with clients to demonstrate ROI and impact.

Specification:

Qualification: Bachelor's or Master's degree in Marketing, Business, Communications, or a related field

Experience: 5-8yr experience in brand strategy, account planning, or client servicing (agency background preferred).

Location: JP Nagar, Bangalore

• Develop and implement long-term brand strategies and marketing plans.
• Conduct market research and consumer insight analysis to identify growth opportunities.
• Define brand positioning, messaging, and visual identity.
• Oversee the creation and execution of integrated marketing campaigns across various channels.
• Manage product launches and associated marketing activities.
• Monitor brand performance, market trends, and competitor activities.
• Collaborate with internal teams (product development, sales, digital) and external agencies.
• Ensure brand consistency and adherence to brand guidelines.
• Manage marketing budgets and track campaign ROI.
• Present brand strategies and performance reports to senior management.

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• 5+ years of experience in brand management, preferably within the FMCG sector.
• Proven success in developing and executing impactful marketing strategies.
• Strong understanding of consumer insights, market research, and segmentation.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Exceptional communication, presentation, and interpersonal abilities.
• Experience with digital marketing, social media, and content strategy.
• Proficiency in marketing analytics and reporting tools.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Demonstrated ability to lead and influence cross-functional teams.

• Develop and implement comprehensive brand strategies aligned with business objectives.
• Conduct in-depth market and consumer research to identify trends and opportunities.
• Translate consumer insights into compelling brand positioning and messaging frameworks.
• Oversee the development and execution of integrated marketing campaigns across various channels.
• Collaborate with product development teams to ensure new product launches align with brand strategy.
• Manage brand budgets and track campaign performance, optimizing for ROI.
• Monitor competitor activities and market dynamics, adjusting strategies as needed.
• Ensure consistent brand identity and voice across all communication platforms.
• Work closely with sales and distribution teams to drive on-the-ground brand execution.
• Measure and report on brand health metrics and key performance indicators.

• MBA or Master's degree in Marketing, Business Administration, or a related field.
• Minimum of 6 years of experience in brand management, preferably within the FMCG sector.
• Demonstrated success in developing and executing impactful brand strategies.
• Strong understanding of marketing principles, consumer behavior, and market research methodologies.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Proficiency in marketing analytics tools and campaign management platforms.
• Exceptional communication, presentation, and interpersonal skills.
• Ability to work effectively in a hybrid work model, collaborating both remotely and in-office.

• Develop and execute comprehensive brand strategies aligned with business objectives and market opportunities.
• Conduct in-depth market research, consumer insights analysis, and competitive landscape assessments to identify growth opportunities.
• Define brand positioning, value propositions, and key messaging for various product lines.
• Lead the creation of integrated marketing campaigns across digital, social media, traditional advertising, and in-store channels.
• Manage the brand's visual identity, tone of voice, and overall brand experience.
• Collaborate closely with product development, sales, and creative teams to ensure brand consistency and effective product launches.
• Monitor and analyze campaign performance, brand health metrics, and market trends, providing regular reports and recommendations.
• Manage the brand budget effectively, optimizing spend for maximum ROI.
• Identify and cultivate strategic partnerships to enhance brand visibility and reach.
• Mentor and guide junior marketing team members as needed.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field; MBA preferred.
• 5+ years of experience in brand management, marketing strategy, or a similar role within the FMCG sector.
• Proven track record of developing successful brand strategies and launching impactful marketing campaigns.
• Strong understanding of consumer behavior, market dynamics, and current marketing trends.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Proficiency in digital marketing platforms, social media strategy, and content creation.
• Exceptional communication, presentation, and interpersonal skills.
• Ability to manage multiple projects simultaneously and work effectively in a fast-paced, remote environment.
• Experience with market research tools and data analysis.
• Demonstrated ability to lead cross-functional teams and influence stakeholders.