84 Branding Manager jobs in India

Job Summary:

The Branding Manager is responsible for developing, implementing, and managing brand strategies that position the hospital as a trusted, patient-focused, and innovative healthcare provider. This role involves creating consistent brand messaging across all channels, improving brand visibility, and strengthening the hospital’s reputation among patients, healthcare professionals, and the public.

Key Responsibilities:

• Brand Strategy Development:
• Develop and execute long-term branding strategies aligned with the hospital’s mission and goals.
• Build brand guidelines and ensure consistency across all internal and external communications.
• Brand Communication & Promotion:
• Plan and manage marketing campaigns to promote hospital services, specialties, events, and health awareness initiatives.
• Work closely with creative teams, agencies, and internal departments to produce high-quality marketing materials.
• Digital Branding:
• Manage the hospital’s online presence including website, social media platforms, and digital advertising.
• Collaborate with the digital team to drive engagement, patient acquisition, and community building.
• Reputation & PR Management:
• Oversee public relations efforts to ensure positive media coverage and timely responses to issues.
• Monitor online reviews, patient feedback, and brand perception and take corrective actions as needed.
• Patient Engagement:
• Develop initiatives that enhance patient experience and create emotional connections with the brand.
• Implement storytelling strategies (patient testimonials, doctor stories, etc.) to humanize the brand.
• Event & CSR Branding:
• Support branding of hospital-led events, community outreach programs, and CSR activities.
• Market Research & Competitor Analysis:
• Conduct regular brand audits, competitive benchmarking, and patient perception studies.
• Use data insights to refine brand positioning and marketing strategies.

Key Skills and Qualifications:

• Bachelor’s/Master’s degree in Marketing, Branding, Mass Communication, or related field.
• 5+ years of relevant experience in branding/marketing, preferably in healthcare/hospitality/FMCG.
• Strong understanding of hospital operations, patient engagement, and healthcare market trends.
• Excellent communication, storytelling, and content creation skills.
• Proficiency in digital marketing tools, branding software, and social media management.
• Ability to manage cross-functional teams and external agencies.
• Creative, analytical, and patient-centric mindset.

Job Summary:

The Branding Manager is responsible for developing, implementing, and managing brand strategies that position the hospital as a trusted, patient-focused, and innovative healthcare provider. This role involves creating consistent brand messaging across all channels, improving brand visibility, and strengthening the hospital’s reputation among patients, healthcare professionals, and the public.

Key Responsibilities:

• Brand Strategy Development:
• Develop and execute long-term branding strategies aligned with the hospital’s mission and goals.
• Build brand guidelines and ensure consistency across all internal and external communications.
• Brand Communication & Promotion:
• Plan and manage marketing campaigns to promote hospital services, specialties, events, and health awareness initiatives.
• Work closely with creative teams, agencies, and internal departments to produce high-quality marketing materials.
• Digital Branding:
• Manage the hospital’s online presence including website, social media platforms, and digital advertising.
• Collaborate with the digital team to drive engagement, patient acquisition, and community building.
• Reputation & PR Management:
• Oversee public relations efforts to ensure positive media coverage and timely responses to issues.
• Monitor online reviews, patient feedback, and brand perception and take corrective actions as needed.
• Patient Engagement:
• Develop initiatives that enhance patient experience and create emotional connections with the brand.
• Implement storytelling strategies (patient testimonials, doctor stories, etc.) to humanize the brand.
• Event & CSR Branding:
• Support branding of hospital-led events, community outreach programs, and CSR activities.
• Market Research & Competitor Analysis:
• Conduct regular brand audits, competitive benchmarking, and patient perception studies.
• Use data insights to refine brand positioning and marketing strategies.

Key Skills and Qualifications:

• Bachelor’s/Master’s degree in Marketing, Branding, Mass Communication, or related field.
• 5+ years of relevant experience in branding/marketing, preferably in healthcare/hospitality/FMCG.
• Strong understanding of hospital operations, patient engagement, and healthcare market trends.
• Excellent communication, storytelling, and content creation skills.
• Proficiency in digital marketing tools, branding software, and social media management.
• Ability to manage cross-functional teams and external agencies.
• Creative, analytical, and patient-centric mindset.

Job Summary:

The Branding Manager is responsible for developing, implementing, and managing brand strategies that position the hospital as a trusted, patient-focused, and innovative healthcare provider. This role involves creating consistent brand messaging across all channels, improving brand visibility, and strengthening the hospital’s reputation among patients, healthcare professionals, and the public.

Key Responsibilities:

• Brand Strategy Development:
• Develop and execute long-term branding strategies aligned with the hospital’s mission and goals.
• Build brand guidelines and ensure consistency across all internal and external communications.
• Brand Communication & Promotion:
• Plan and manage marketing campaigns to promote hospital services, specialties, events, and health awareness initiatives.
• Work closely with creative teams, agencies, and internal departments to produce high-quality marketing materials.
• Digital Branding:
• Manage the hospital’s online presence including website, social media platforms, and digital advertising.
• Collaborate with the digital team to drive engagement, patient acquisition, and community building.
• Reputation & PR Management:
• Oversee public relations efforts to ensure positive media coverage and timely responses to issues.
• Monitor online reviews, patient feedback, and brand perception and take corrective actions as needed.
• Patient Engagement:
• Develop initiatives that enhance patient experience and create emotional connections with the brand.
• Implement storytelling strategies (patient testimonials, doctor stories, etc.) to humanize the brand.
• Event & CSR Branding:
• Support branding of hospital-led events, community outreach programs, and CSR activities.
• Market Research & Competitor Analysis:
• Conduct regular brand audits, competitive benchmarking, and patient perception studies.
• Use data insights to refine brand positioning and marketing strategies.

Key Skills and Qualifications:

• Bachelor’s/Master’s degree in Marketing, Branding, Mass Communication, or related field.
• 5+ years of relevant experience in branding/marketing, preferably in healthcare/hospitality/FMCG.
• Strong understanding of hospital operations, patient engagement, and healthcare market trends.
• Excellent communication, storytelling, and content creation skills.
• Proficiency in digital marketing tools, branding software, and social media management.
• Ability to manage cross-functional teams and external agencies.
• Creative, analytical, and patient-centric mindset.

JOB OVERVIEW: Strategize, develop and execute an integrated communications, employer branding and social media plan for PPL and position the company as an employer of choice and the key player in the industry to both, internal and external stakeholders

KEY STAKEHOLDERS: INTERNAL Global business leaders, Site & Business / Functional Heads, HR Leaders

KEY STAKEHOLDERS: EXTERNAL Communication Consultants and Vendor Partners

REPORTING STRUCTURE:

Will report to – Lead – Branding & Communications

Team size – Individual Contributor role

QUALIFICATION:

Postgraduate in Mass Communications / Full time MBA in Marketing / Business Media Management (BMM) / MARCOM Courses / Certifications

EXPERIENCE: + years relevant experience in Communications, Social Media & Employer Branding

CRITICAL QUALITIES:

Employer Branding:

Internet & Social Media:

Internal Communication:

PPL Brand Guidelines:

Monitoring Effectiveness of Communication Campaign:

Job Description

Overall scope of work-

1. Manage daily brand operations tasks, including creative adaptions and deliverables for B2B, center team, and regional marketing.

2. Gradually assume responsibilities for overseeing in-house designers, including task assignments and supervision of their work.

Work ex - 1 to 2 years

Industry background - Client servicing executive from creative agencies

Requirement & Skills-

Role : Manager - Branding & Communication

Location : Chennai

About Client:

A leading NBFC Company

Responsibilities:

• Develop and implement a comprehensive corporate branding strategy that supports the organization's mission and objectives.
• Manage and direct the branding and communication team to ensure consistent messaging across all internal and external communications, including public relations/media communications and social media.
• Work closely with the PR team to build messaging strategies to develop PR plan, generate storylines, local media contact in supporting to marketing campaigns.
• Collaborate with cross-functional teams, including Marketing, HR, and Legal and all SBUs to ensure consistent communication across the organization.
• Stay up to date on industry trends and emerging technologies to continuously improve branding strategies.
• Partner with the D&I Team on all matters related to diversity and inclusion.
• Develop and manage budgets, timelines, and performance metrics.
• Corporate Social Responsibility (CSR/Bespoke properties)
• Manage and direct CSR programs, including philanthropy, community outreach, and sustainability initiatives.
• Raise awareness of the company s social responsibility commitments through marketing and communication

Brand Strategy:

• Develop and implement a branding strategy that aligns with the organization's mission and values.
• Manage and direct brand development and deployment across all communication channels, including social media.
• Develop a strong brand voice and maintain brand integrity across all platforms of communication.
• Planning & executing various activities and campaigns to increase awareness & salience of the organization

Track and evaluate brand health and assist in carrying out brand management initiatives:

• Overseeing and evaluating the company's brand architecture; launching projects and initiatives based on Brand Tracks data; and promoting improvements in important metrics.
• Formation of the brand key and other important brand assets.

Events:

• Manage and direct external events, including conferences, tradeshows, and other industry events and internal communication efforts, including employee newsletters, town hall meetings, and other internal events.

Employer Branding:

• Should be skilled in crafting compelling brand narratives and implementing cohesive visual identities.
• Experience in driving employee satisfaction, attracting top talent, and delivering impactful campaigns.
• Communicate and work closely with business leaders, employees, and talent acquisition to ensure true understanding of corporate culture and what it means to their business, the overall organization, and our audience.
• Partner with all areas of Human Resources including Organizational Effectiveness HR Programs, Talent Acquisition and Employee Events in the spirit of fostering a best-in-class culture in line with mission, vision and values.

Experience & Competencies:

• MBA in Marketingfrom Tier I or II B-School
• 8+ years of experience in corporate branding.
• Experience in handling team of Branding, Marketing and Communications professionals.
• Strong written and verbal communication skills with the ability to communicate complex concepts to a variety of audiences.
• Experience in crisis management and issue resolution.
• Well experienced in vendor management and media planning.
• Excellent organizational and project management skills with the ability to handle multiple projects and meet tight deadlines.
• Proven track record in building and managing high-performing teams.
• Strong interpersonal skills with the ability to build relationships and work collaboratively with cross-functional teams.
• Experience working in a fast-paced, dynamic environment.

Job Description

Overall scope of work-

1. Manage daily brand operations tasks, including creative adaptions and deliverables for B2B, center team, and regional marketing.

2. Gradually assume responsibilities for overseeing in-house designers, including task assignments and supervision of their work.

Work ex - 1 to 2 years

Industry background - Client servicing executive from creative agencies

Requirement & Skills-