4,812 Business Marketing jobs in India

**Job title: Team Lead - MR**
· **Location:** Hyderabad
· **% of travel expected** : Travel required as per business need, if any
· **Job type** : Permanent and Full time
**About the job**
As part of GTMC, Insights & Analytics Capabilities delivers best-in-class and transformative insights and innovative tools and methods that actionably fuel Sanofis strategic business decisions, processes and deliverables. In doing so, our Hubs are a crucial part of how we innovate, improving performance across every Sanofi department and providing a springboard for the amazing work we do. Build a career and you can be part of transforming our business while helping to change millions of lives. Ready?
**Overall Purpose** At Sanofi, we leverage analytics and technology to benefit patients worldwide. We seek individuals passionate about using data, analytics, and insights to drive decision-making and tackle global health threats. Our mission is to transform decision-making across our end-to-end commercialization process, from business development to late lifecycle management. The Specialist in Market Research and Competitive Intelligence will provide deliverables that support planning and decision-making across multiple functional areas, such as finance, manufacturing, product development, and commercial. This role ensures high-quality deliverables, drives synergies across franchises, fosters innovation, and creates scalable, shareable solutions.
**Key Responsibilities**
Team Lead -MR drives operational impact by effectively leading team initiatives within the Business Unit. Through hands-on leadership and technical expertise, this role optimizes market research (primary and secondary) workflows to enhance team productivity. The Team Lead manages a dedicated team, providing direct supervision, mentoring, and technical guidance while ensuring alignment with departmental objectives.
Key responsibilities include coordinating daily operations, implementing process improvements, and maintaining quality standards within the team's scope. They collaborate with stakeholders to understand requirements, allocate team resources effectively, and ensure timely delivery of market research solutions. The Team Lead also supports team development, provides technical mentorship, and ensures adherence to MR activities, governance practices while reporting progress to senior managemen
**People**
+ Supports analytical operations within the Business Unit, providing insights that inform departmental decisions and contribute to team objectives.
+ Stays current on governance practices and shares relevant updates with team members to support MR project planning and activities.
+ Ensures team delivers quality analytical deliverables on schedule, maintaining stakeholder confidence through consistent performance and reliable execution.
+ Identifies process improvement opportunities and collaborates with internal teams to implement solutions that enhance team efficiency and quality.
+ Manages and develops team members, fostering a collaborative learning environment that supports individual growth and team performance.
+ Balances project priorities with operational needs, ensuring practical implementation while supporting broader departmental goals.
+ Mentors junior team members and coordinates with peer leads to strengthen team capabilities and knowledge sharing.
+ Maintains working relationships with internal stakeholders and team members, ensuring data solutions meet current business requirements and project needs, across the product/brand lifecycle.
+ Support the contracting process within defined timelines and collaborate with global stakeholders for project planning and budgeting.
+ **Performance Indicators** : Feedback from (end stakeholders) on overall satisfaction
+ **Weightage** : 20%
**Performance**
+ Coordinates a team of specialists to address business challenges, ensuring team members are effectively assigned to meet project requirements.
+ Collaborates with departmental teams to deliver insights and support data-driven solutions within the team's scope of work.
+ Reviews MR workfolws and processes within the team, tracking progress and sharing results with immediate stakeholders.
+ Contributes to implementing solutions that align with specific business objectives and team deliverables.
+ Establishes effective workflows within the team and coordinates with other teams when needed for project completion.
+ Tracks team deliverables, identifying potential issues early and working with team members to resolve challenges and address stakeholder questions.
+ Implements best practices within the team, encouraging data-driven approaches in daily work.
+ Supports operational efficiency by following established standards and helping team members collaborate effectively.
+ Develops stakeholder relationships through reliable delivery of quality data products that contribute to business objectives.
+ Translate understanding of brand and business needs into potential hypotheses and effective analytical approaches for both market research and competitive intelligence projects.
+ Partner with therapy area/brand/Medical team across Sanofi based Globally, for high quality execution and on time delivery of the insights projects and initiatives. This includes development, refinement, and comprehensive quality control for standard deliverables (real-time alerts, competitor benchmarking, Insights & SML Report, conference activities, Listening Priorities, PV reporting, Expert encounters, etc), slide preparation for various internal meetings, and strategic and tactical ad hoc support
+ Support planning for key conferences with guidance/input from the Sanofi teams. Support cross-functional team preparedness and proactive planning
+ Support competitive simulation workshops, including development of briefing books, gap analysis, SWOT, scenario planning
+ Collaborate with vendor and Sanofi team to develop and refine deliverables
+ Leverage a wealth of in-house secondary resources to develop a comprehensive, synthesized narrative for key competitive topics and questions on an ad hoc basis
+ Development and refinement of key in-house MR & CI resources including clinical trial trackers, clinical data comparisons, internal portals, launch timings
+ Participate in global, regional, and local meetings as relevant to better understand the business context and appropriately translate into deliverables
+ Analyze primary market research/survey data to address key business objectives and develop impactful presentations to report insights and recommendations.
+ Support planning for key conferences and develop resources for competitive simulation workshops.
+ Communicate effectively with internal stakeholders and present key insights and recommendations.
+ Provide evidence-based recommendations to support decision-making
+ Proactively troubleshoot and offer solutions/options before escalating and reaching out for help
+ Support logistics of scheduling meetings with a large number of people and PO processing, as needed
+ **Performance indicator** s: Adherence to timeline, quality target
+ **Weightage** : 50%
**Process**
+ Ensure the team delivers projects effectively, focusing on resourcing, quality, timeliness, efficiency, and maintaining high standards.
+ Contribute to overall quality enhancement by ensuring the team meets the defined/agreed quality parameters for their outputs.
+ Managing the process or team expansion initiatives, involved in hiring and people management responsibilities
+ Ensure adherence to compliance procedures and internal/operational risk controls in accordance with all applicable regulatory standards.
+ Implements resource and back-up planning for analytics teams to ensure business continuity and consistent delivery of insights to stakeholders.
+ Ensuring right demand planning and optimizing resources
+ Lead and implement operational excellence projects within the team, aligning with the overall direction from senior leadership.
+ Develop and implement tools, technology, and processes to continuously improve quality and productivity.
+ Identify synergies and redundancies across brands and global business units (GBUs) for common customers/business models, prioritizing information gaps and business challenges from global teams.
+ Work cross-functionally to gather requirements, analyze data, and generate actionable insights and reports.
+ Contribute to overall quality enhancement by ensuring high scientific standards for the output produced by the medical/ field writing group; and
+ Secure adherence to compliance procedures and internal/operational risk controls in accordance with all applicable standards
+ Refresh report on frequency/cycle basis (weekly/monthly/quarterly/annually), along with QC checks for each refresh
+ **Performance indicators** : Feedback from stakeholders on satisfaction with deliverables Adherence to plan/calendar
+ **Weightage** : 20%
**Stakeholder**
+ Develop working relationships with immediate business partners to understand their data requirements and ensure team deliverables support departmental goals.
+ Present analytical findings to stakeholders in clear, understandable formats that support team and project decision-making.
+ Work with internal teams (such as Brand Teams, Competitive Intelligence, Customer Facing teams etc.) to ensure analytics outputs meet their project needs and provide practical value.
+ Coordinate project timelines by setting realistic expectations for deliverables and communicating resource needs to immediate supervisors.
+ Share knowledge between team members and business partners to improve understanding of data insights and encourage their practical application.
+ Participate in departmental meetings to provide updates on analytics work and communicate team needs for project success.
+ Address day-to-day concerns related to data quality, methods, or implementation of team analytics solutions.
+ Maintain regular communication with key stakeholders, focusing on those directly involved in current projects and team objectives.
+ Supporting Role: This position contributes to analytics and insights generation within the commercial function, helping deliver data-driven solutions that support business objectives and informed decision-making at the departmental level.
+ Collaborate with global teams and external vendors to ensure effective project delivery of market research and competitive intelligence initiatives.
+ **Performance indicator** s: Adherence to timeline, quality target
+ **Weightage** : 10%
This role is essential for driving robust analytics and insights generation across different franchises, supporting Sanofi's mission to tackle some of the world's greatest health threats through informed decision-making and strategic planning.
**About you**
**Experience:**
+ 8+ years of experience in pharmaceutical product Competitive Intelligence or **Market Research (Primary/Secondary)** or Medical Insights and analytics.
+ Experience in the pharmaceutical industry is preferred. Experience in General Medicine/Specialty care/Vaccines Therapy Area is preferred.
+ Extensive understanding of commercial operations and operating model.
+ People Management experience for managing a team or function
+ Familiarity with major business KPIs and processes, and up to date knowledge of CI, MR, Forecasting, SFE, and Medical Insights methodologies.
+ Familiarity with common databases like Citeline, Evaluate, Cortellis, IQVIA, etc.
**Soft Skills:**
+ Strong learning agility and ability to manage ambiguous environments.
+ Ability to mentor and guide the team
+ Excellent interpersonal and communication skills with strong presentation skills.
+ Team player who is curious, dynamic, result-oriented, and collaborative.
+ Strategic thinking in an ambiguous environment.
+ Ability to operate effectively in an international matrix environment and work across time zones.
**Technical Skills:**
+ Strong qualitative and quantitative market research, and data analytics capabilities.
+ Knowledge of CI, statistical and programming tools (SPSS, Q, or similar) a plus
+ Experience with statistical approaches such as conjoint, MaxDiff, linear regression, correlation, factor, and cluster analyses a plus
+ Advanced MS Office skills (Excel and PowerPoint) a must.
+ Slide creation skills to develop creative and impactful presentations.
+ Preferred experience using analytical tools like Power BI, QlikSense, Tableau, Smartsheet, and Alteryx.
+ Expert knowledge of Excel and/or proficiency in VBA, is a plus.
+ Experience in developing and managing dashboards.
+ Project management abilities to prioritize and handle multiple projects simultaneously.
+ Aptitude for problem-solving and strategic thinking.
+ Ability to synthesize complex information into clear and actionable insights.
+ Proven ability to work effectively across all levels of stakeholders and diverse functions.
+ Solid understanding of pharmaceutical development, manufacturing, supply chain, and marketing functions.
**Education:**
+ Advanced degree in Pharma, Management, Statistics, Decision Sciences, Engineering, Life Sciences, Business Analytics, or related fields (PhD, MBA, or Master's preferred).
**Languages:**
+ Excellent knowledge of English with strong written and spoken communication skills.
**Why chose us?**
+ Bring the miracles of science to life alongside a supportive, future-focused team.
+ Discover endless opportunities to grow your talent and drive your career, whether it's through a promotion or lateral move, at home or internationally.
+ Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
+ Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks' gender-neutral parental leave.
+ Play an instrumental part in creating best practice within our Go-to-Market Capabilities.
**Pursue** **_progress_** **, discover** **_extraordinary_**
Better is out there. Better medications, better outcomes, better science. But progress doesn't happen without people - people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let's be those people.
At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.
Watch our ALL IN video ( and check out our Diversity Equity and Inclusion actions at sanofi.com ( !
Global Terms & Conditions and Data Privacy Statement ( is dedicated to supporting people through their health challenges. We are a global biopharmaceutical company focused on human health. We prevent illness with vaccines, provide innovative treatments to fight pain and ease suffering. We stand by the few who suffer from rare diseases and the millions with long-term chronic conditions.
With more than 100,000 people in 100 countries, Sanofi is transforming scientific innovation into healthcare solutions around the globe. Discover more about us visiting or via our movie We are Sanofi ( an organization, we change the practice of medicine; reinvent the way we work; and enable people to be their best versions in career and life. We are constantly moving and growing, making sure our people grow with us. Our working environment helps us build a dynamic and inclusive workplace operating on trust and respect and allows employees to live the life they want to live.
All in for Diversity, Equity and Inclusion at Sanofi - YouTube (

Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas - immunology, oncology, neuroscience, and eye care - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok ( .
Job Description
Key Responsibilities:
+ Summarize and analyse syndicated data to extract meaningful insights, trends, and translate findings into actionable updates.
+ Manage and enhance market research dashboards to enable ongoing insights and performance tracking.
+ Develop and implement comprehensive market research strategies aligned to business goals.
+ Collaborate with cross-functional teams to drive integrated market insights supporting marketing campaigns and business strategies.
+ Monitor industry trends, competitor activities, and market dynamics to identify opportunities and threats.
+ Design and conduct primary and secondary market research (PMR & SMR) studies, including collaboration with consulting partners as needed.
+ Synthesize and connect internal and external data points to build holistic, data-driven analyses to support decision-making.
+ Conduct digital marketing analytics, providing insights to guide digital marketing efforts.
Skills:
+ Analytical skills, strategic thinking, and strong project management capabilities.
+ In-depth knowledge and hands-on experience with market research tools.
+ Experience with platforms such as Hootsuite and Brandwatch. Mandatory technical skills: PowerBI, QlikSense, Google Analytics, MS Excel, and SQL.
Qualifications
Qualifications:
+ Bachelor's degree in Marketing, Business Administration, or a related field; master's degree preferred.
+ At least 5 years of experience in market research within the pharmaceutical industry, with a proven track record of delivering actionable insights.
+ Proficiency with market research methodologies, data analysis tools, and statistical techniques.
+ Strong analytical and problem-solving skills to interpret complex data sets and translate findings into actionable recommendations.
+ Excellent communication and presentation skills with the ability to convey insights to diverse stakeholders.
+ Demonstrated ability to manage multiple projects simultaneously and drive results in a fast-paced environment.
Additional Information
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

**Job Title:**
Market Research & Insights Manager
**Business Unit:**
Emerging Markets
**Job Grade**
G9 A/B
**Location :**
Sun House, Mumbai
At Sun Pharma, we commit to helping you Create your own sunshine by fostering an environment where you grow at every step, take charge of your journey and thrive in a supportive community.
Are You Ready to Create Your Own Sunshine?
As you enter the Sun Pharma world, youll find yourself becoming Better every day through continuous progress. Exhibit self-drive as you Take charge and lead with confidence. Additionally, demonstrate a collaborative spirit, knowing that we Thrive together and support each others journeys.
**Key responsibilities**
**Branded Formulations for Emerging Markets**
1. Responsible for comprehensive market research for patient journey mapping, competition mapping and customer insights to support pre-launch Go-To-Market planning for Emerging markets
2. Candidate needs to have prior experience working with Market Research agencies to initiate, research, co-develop questionnaire and discussion guide, review data, modulate pre-read, develop read-outs and findings/recommendations to create meaningful study reports and conclusions.
3. Patient Journey Map- Detailed understanding of patient path from presenting to a with initial symptoms to post-treatment follow-up. Identify key touchpoints, interactions throughout their healthcare journey which can be leveraged in the product launch.
4. Competition Insight Analysis- Analyse competitive landscape and market dynamics to help develop sound strategic decision making. Provide actionable insights to support market entry/expansion strategies
5. Customer Insight Analyses: Prepare best-in-class customer insight analyses to enable strategy formulation pre-launch and post launch operations and actions to improve in the country
6. Pricing Studies- Understanding of pricing and volume analysis on models which can help develop right pricing for assets across emerging markets
7. Data Management and Analytics- Collect, manage, and analyse large datasets from various sources, including sales data and market research. Utilize advanced analytics tools and techniques to derive meaningful insights from data.
8. Strategic Decision and Decision making- Collaborate with cross-functional teams to develop and implement business strategies. Provide data-driven recommendations to support product launches, marketing campaigns, and sales strategies.
Travel Estimate
**Job Requirements**
**Educational Qualification**
B. Pharm, MBA (Marketing)
**Experience**
Tenure: 7 to 10 years
Behavioural skills:
Strong leadership and interpersonal skills
Excellent communication and relationship-building abilities
Ability to manage multiple tasks and priorities in a fast-paced environment
Problem-solving skills with a proactive approach to addressing challenges
**Your Success Matters to Us**
At Sun Pharma, your success and well-being are our top priorities! We provide robust benefits and opportunities to foster personal and professional growth. _Join us at Sun Pharma, where every day is an opportunity to grow, collaborate, and make a lasting impact. Lets create a brighter future together!_
**_Disclaimer:_** _The preceding job description has been designed to indicate the general nature and level of work performed by employee within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees as assigned to this job. Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of incumbent(s)._
We provide equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, color, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, affectional or sexual orientation, military or veteran status, generic predisposing characteristics or any other basis prohibited by law.

Our client is seeking a highly analytical and insightful Senior Market Research Analyst to join their thriving marketing department in **Bhopal, Madhya Pradesh, IN**. This pivotal role involves conducting in-depth market research, analyzing industry trends, and providing actionable insights to inform strategic marketing decisions and product development. The ideal candidate will possess a strong understanding of various research methodologies, including quantitative and qualitative analysis, surveys, focus groups, and competitive intelligence. You will be responsible for designing research projects, collecting and interpreting data, and presenting findings to key stakeholders in a clear and compelling manner. Key responsibilities include identifying market opportunities, assessing competitive landscapes, and forecasting market growth. The Senior Market Research Analyst will play a crucial role in shaping marketing strategies, identifying target audiences, and measuring the effectiveness of marketing campaigns. This position requires excellent analytical, critical thinking, and problem-solving skills, as well as proficiency in statistical software and data visualization tools. Strong written and verbal communication skills are essential for creating comprehensive reports and presenting complex information effectively. We are looking for a proactive individual who is passionate about understanding consumer behavior and market dynamics. The ability to translate data into strategic recommendations that drive business growth will be highly valued. This role offers a fantastic opportunity to contribute to a forward-thinking organization and make a significant impact on its success.

Our client is seeking a highly analytical and strategic Senior Market Research Analyst for a fully remote position. This role is crucial for providing in-depth market insights, competitive intelligence, and data-driven recommendations to guide business strategy and product development. The ideal candidate will have a proven track record in designing and conducting comprehensive market research studies, analyzing complex data sets, and presenting findings to senior leadership. You will be responsible for identifying market trends, understanding customer needs and behaviors, assessing competitive landscapes, and forecasting market growth opportunities. Key responsibilities include defining research objectives, selecting appropriate methodologies (qualitative and quantitative), developing survey instruments, managing data collection, and performing advanced statistical analysis. You will translate raw data into actionable insights and compelling narratives that influence decision-making. This position requires strong expertise in market research techniques, statistical software (e.g., SPSS, R, Python), and data visualization tools. Excellent written and verbal communication skills are essential for preparing clear and concise reports and presenting findings effectively to diverse audiences. This is a remote-first opportunity, demanding exceptional self-discipline, proactive problem-solving, and the ability to collaborate effectively with geographically dispersed teams. You will play a vital role in shaping our client's market approach and competitive positioning. The successful candidate will possess a keen intellectual curiosity and a passion for uncovering hidden market dynamics. The ability to work autonomously and manage multiple research projects simultaneously is paramount.

Key Responsibilities:

• Design and implement comprehensive market research studies (qualitative and quantitative).
• Analyze market trends, customer behavior, and competitive landscapes.
• Develop survey instruments, interview guides, and focus group protocols.
• Manage data collection processes and ensure data quality.
• Perform advanced statistical analysis and data modeling.
• Interpret research findings and translate them into actionable business insights.
• Prepare detailed reports and presentations for senior management.
• Monitor industry developments and provide competitive intelligence.
• Identify new market opportunities and potential growth areas.
• Collaborate with internal stakeholders to understand research needs.

Qualifications:

• Master's degree in Marketing, Business Administration, Economics, Statistics, or a related field.
• 5+ years of experience in market research or a related analytical role.
• Strong expertise in market research methodologies and best practices.
• Proficiency in statistical analysis software (e.g., SPSS, SAS, R, Python) and data visualization tools.
• Excellent analytical, critical thinking, and problem-solving skills.
• Outstanding written and verbal communication and presentation skills.
• Demonstrated ability to manage multiple research projects simultaneously.
• Experience working effectively in a remote team environment.
• Ability to work independently with minimal supervision.
• Experience in B2B or B2C market research depending on industry focus.

Our client is looking for an enthusiastic and detail-oriented Junior Analyst to join their growing market research team. This is an excellent opportunity for a recent graduate or an individual looking to kick-start their career in a dynamic field. You will be involved in various stages of market research projects, from data collection and analysis to report generation. This role offers a hybrid work model, combining the benefits of in-office collaboration with the flexibility of remote work.

Responsibilities:

• Assist in designing and executing market research surveys and questionnaires.
• Collect and organize primary and secondary market data from various sources.
• Perform quantitative and qualitative data analysis using statistical software and tools.
• Identify market trends, customer insights, and competitive landscapes.
• Contribute to the preparation of comprehensive research reports and presentations.
• Collaborate with senior analysts and project managers on ongoing research initiatives.
• Support the team in client interactions and data validation processes.
• Maintain accurate and organized research documentation.
• Stay updated on industry best practices and emerging research methodologies.

Qualifications:

• Bachelor's degree in Business, Economics, Statistics, Marketing, or a related field.
• Strong analytical and quantitative skills.
• Proficiency in Microsoft Excel; experience with statistical software (e.g., SPSS, R) is a plus.
• Excellent written and verbal communication skills.
• Ability to work effectively both independently and as part of a team.
• High level of attention to detail and accuracy.
• Eagerness to learn and a proactive attitude towards tasks.
• Familiarity with market research principles and techniques is advantageous.

This role is based in Lucknow, Uttar Pradesh, IN , and requires attendance in the office on specified days for collaborative activities, with remote work available for other days.

Our client is offering an exciting internship opportunity for a motivated and detail-oriented Junior Analyst to join their dynamic Market Research department. This role provides invaluable hands-on experience in data collection, analysis, and reporting within a fast-paced business environment. You will be based in **Noida, Uttar Pradesh, IN**, working closely with experienced market research professionals.

Your primary responsibilities will include assisting in the design and execution of market research studies, which may involve surveys, focus groups, and secondary data analysis. You will be involved in collecting and organizing data from various sources, ensuring accuracy and completeness. A significant part of your role will be to support the analysis of collected data, identifying trends, patterns, and insights that can inform business strategies.

The ideal candidate is a recent graduate or an undergraduate student pursuing a degree in Business, Economics, Marketing, Statistics, or a related field. You should possess strong analytical skills, a keen eye for detail, and a proactive attitude towards learning. Proficiency in Microsoft Office Suite, particularly Excel, is essential, and experience with statistical software is a plus.

You will contribute to the preparation of research reports and presentations, summarizing findings and providing data-driven recommendations. Excellent written and verbal communication skills are necessary to articulate research results clearly and concisely. This internship is designed to provide a comprehensive understanding of market research methodologies and their application in business decision-making.

This is a fantastic opportunity for an ambitious individual to gain practical experience, develop essential analytical and research skills, and build a strong foundation for a career in market research or business analysis. You will work in a supportive team environment where continuous learning and professional development are encouraged.

Qualifications:

• Currently pursuing or recently completed a Bachelor's degree in Business, Economics, Marketing, Statistics, or a related field.
• Strong analytical and quantitative skills.
• Proficiency in Microsoft Excel (pivot tables, VLOOKUP, data analysis functions).
• Excellent written and verbal communication skills.
• Detail-oriented with strong organizational abilities.
• Ability to work effectively both independently and as part of a team.
• Enthusiasm to learn about market research methodologies and business strategy.

This internship offers a unique chance to contribute to real-world projects and gain practical insights into the world of market intelligence.