18,360 Campaign Optimization jobs in India

Company Description

Pear Media LLC is a leading marketing agency specializing in performance marketing, lead generation, media buying, e-commerce, and content marketing. Over the past decade, we have driven over $20M+ in annual revenue for brands in niches such as insurance, home improvement, and lead generation. Our focus is on high-impact media buying, optimized lead generation, and conversion-driven campaigns to achieve exceptional results for our clients. At Pear Media, we believe in delivering tangible results for our clients' success.

Role Description

The Objective Of This Role

The objective of this role is to manage and execute Facebook ad campaigns, focusing on generating profitable results. The media buyer will leverage their analytical skills to test, optimize, and scale campaigns while producing engaging ad creatives.

Key Responsibilities

• Create and test ad creatives for Facebook and other social platforms.
• Scale successful campaigns, with the goal of driving 5-6 figure ad spend per day.
• Analyze campaign performance and make data-driven decisions to optimize results.

Ensure campaigns are delivering profitable returns.

Requirements And Skills

• Previous experience in running Facebook ads or similar platforms (e.G., TikTok).
• Strong analytical and decision-making skills.
• Excellent communication skills and ability to work autonomously.
• Highly creative, proactive, and results-driven.
• Confident in scaling high-budget campaigns.

Preferred Skills And Knowledge

• Experience in copywriting and creating short-form ads.
• Familiarity with performance marketing in the financial sector.
• Knowledge of social media trends and staying up to date with platform developments.
• Proficiency with Facebook Ads Manager and other campaign management tools.

About Rysysth Technologies:

Rysysth Technologies is a growing IT company specializing in Microsoft technologies and digital solutions. We provide SharePoint SPFx development, Power Automate solutions, Azure cloud services, Copilot Studio implementations, and custom web development. As a new company, we're building our reputation as the preferred technology partner for digital transformation.

Role Overview:

• The Performance Marketing Manager will be responsible for strategizing, executing, and analyzing paid digital campaigns across multiple platforms, with a strong emphasis on LinkedIn Ads, Meta (Facebook & Instagram), and Google Ads.
• This role requires a data-driven professional who understands B2B marketing funnels, audience segmentation, ad creatives, and conversion optimization.

Key Responsibilities:

• Develop, execute, and optimize paid marketing campaigns across LinkedIn Ads, Meta, and Google Ads.
• Plan and implement lead generation strategies targeting B2B audiences in the technology and IT services space.
• Create campaign structures, audience segmentation, and budget allocation strategies to maximize ROI.
• Build, test, and scale LinkedIn ad campaigns (Sponsored Content, InMail, Lead Gen Forms, Conversation Ads, etc.).
• Manage Meta Ads campaigns for awareness and engagement across relevant audiences.
• Collaborate with the design and content team to develop high-converting ad creatives and landing pages.
• Track KPIs such as CPL, CTR, CPC, CAC, and ROI and present insights with actionable recommendations.
• Conduct A/B testing across creatives, audiences, and landing pages to improve campaign performance.
• Stay updated with the latest ad platform trends, bidding strategies, and algorithm changes.
• Manage campaign budgets, monthly reports, and marketing analytics dashboards.

Required Skills & Experience:

• 4–5 years of hands-on experience in Performance Marketing.
• Proven track record managing and scaling LinkedIn Ads campaigns (mandatory).
• Strong experience with Meta Ads Manager, Google Ads, and retargeting strategies.
• Deep understanding of B2B marketing, sales funnels, and conversion tracking.
• Proficiency in tools such as Google Analytics, Tag Manager, and LinkedIn Campaign Manager.
• Data-driven mindset with strong analytical and problem-solving skills.
• Ability to plan and manage end-to-end campaign cycles from ideation to reporting.
• Excellent written and verbal communication skills.

What You Will Do

* Build, launch and manage campaigns in Demand-Side Platforms

* Monitor pacing and delivery to ensure campaigns are on track to deliver the allocated budget

* Perform account maintenance responsibilities and escalate campaign issues to team members and clients

* Build campaign infrastructure to track and report on an audience’s response to marketing, employing an understanding of tag management solutions, website data and events

* Focus campaign optimization efforts on direct response, utilizing our suite of customized conversion tracking and analytics tools to increase advertiser ROI, setting and beating benchmark returns month over month

* Work within a collaborative team of highly experienced programmatic media buyers, sharing ideas and best practices

What You Will Bring

* 1-2 years hands-on experience trafficking and managing campaigns through one or more demand-side platforms

* Bachelor’s degree in Advertising, Marketing, Business, Statistics, or Economics preferred

* Expertise in Microsoft Office (Excel and PowerPoint), Google Analytics, and Google Ads

* Proven analytical and critical thinking skills while working with large data sets

* Proactive self-starter who can prioritize efficiently and work independently

* Capability to thrive in an entrepreneurial environment and start-up atmosphere

* Experience with The Trade Desk or comparable DSPs

* Agency Experience

Experience: 7 - 9 years

Location: Gachibowli

Job Summary:

We are looking for a Performance Marketing Lead who is an expert in Google Ads, Meta (Facebook & Instagram), and other digital advertising platforms. The ideal candidate will have a strong analytical mindset, a data-driven approach, and a heavy focus on ROI optimization. This role requires continuous tracking, improvement of key performance metrics, and innovative strategies to scale campaigns efficiently.

Key Responsibilities:

1. Digital Advertising & Campaign Management:

• Develop, execute, and optimize performance marketing campaigns across Google Ads, Meta, and other paid media platforms.
• Continuously test and refine ad creatives, audience targeting, and bidding strategies.
• Manage campaign budgets with a focus on maximizing ROI and reducing cost per acquisition (CPA).

2. Performance Analysis & Optimization:

• Track, analyze, and report on key marketing KPIs such as CTR, CPC, ROAS, conversion rates, and customer acquisition costs.
• Utilize A/B testing, attribution modeling, and funnel analysis to improve campaign performance.
• Identify new opportunities for growth and implement best practices to enhance campaign efficiency.

3. Audience Targeting & Segmentation:

• Develop data-driven audience segmentation strategies for better targeting and personalization.
• Leverage first-party and third-party data to improve audience reach and engagement.
• Stay updated with the latest trends in audience behavior, ad algorithms, and platform updates.

4. Continuous Improvement & Strategy Development:

• Implement automation, AI-driven optimization , and other cutting-edge strategies to enhance efficiency.
• Work closely with the creative team to ensure ad creatives and messaging align with campaign objectives.
• Explore new advertising platforms and opportunities beyond Google and Meta, such as LinkedIn, TikTok, and programmatic advertising.

5. Cross-functional Collaboration & Leadership:

• Work with internal teams, including content, product, and analytics, to align marketing efforts with business goals.
• Manage relationships with external agencies, vendors, and partners when needed.
• Keep up-to-date with industry trends, competitor strategies, and emerging technologies in performance marketing.

Key Qualifications & Skills:

7-9 years of hands-on experience in performance marketing, preferably in e-commerce, fintech, SaaS, or consumer tech industries.

Expertise in Google Ads (Search, Display, YouTube), Meta Ads (Facebook & Instagram), and retargeting strategies.

Strong understanding of performance analytics, conversion tracking, attribution models, and marketing automation.

Proficiency in tools like Google Analytics, Google Tag Manager, Facebook Business Manager, Google Data Studio, and third-party ad management platforms.

Experience in budget management, bid strategies, and optimizing campaigns for revenue growth.

Excellent problem-solving skills with a data-driven, ROI-focused approach.

Preferred Qualifications:

• MBA/PGDM in Marketing, Digital Marketing, or a related field.
• Experience in managing high-budget ad spends and large-scale campaigns.
• Familiarity with SEO, CRM marketing, and omnichannel strategies is a plus.

Note : The selected candidate will be required to work on-site at the client's location, 6 days a week.

About Kapable

At Kapable , we’re on a mission to transform leadership. We believe that every leader has untapped potential, and we’re here to unlock it. We empower mid and senior-level professionals by enhancing their behavioural and soft skills through tailored learning experiences which helps them think fast and fluently;
communicate with confidence and charisma, and navigate workplace challenges with ease.

We’re looking for a detail-oriented Performance Marketing specialist who can execute high-performing ad campaigns and fuel our customer acquisition engine. This position centers on driving flawless campaign execution and performance optimization across Google Ads, Meta Ads, and Linkedin Ads.

The Role

You will be responsible for managing day-to-day ad campaign execution across channels, ensuring efficient budget allocation, and supporting the growth team in driving measurable results.

If you love working with ad dashboards, setting up campaigns, testing creatives, and optimizing performance, this role is for you.

Responsibilities

• Execute and manage Ad campaigns across Google Ads, Meta, and Linkedin Ads .
• Handle campaign creation, targeting setup, budgeting, and reporting.
• Monitor campaigns daily to ensure optimal performance (CTR, ROAS, conversions) .
• Support the growth team with A/B testing and creative experiments.
• Use Hubspot CRM and marketing automation tools to integrate campaigns with lead funnels.
• Ensure accurate tracking & reporting with dashboards and analytics tools.
• Collaborate with marketing, content, and design teams for campaign assets.

Requirements

• Desired experience of 2 - 3 years in Ad operations or paid campaign execution.
• Proven expertise in Google Ads, Meta Ads, and Linkedin Ads .
• Background in B2C businesses (edtech, healthcare, or service-driven industries preferred where ).
• Knowledge of Hubspot or other marketing automation/CRM platforms.
• Understanding of appointment booking funnels and customer acquisition flows.
• Strong attention to detail and ability to manage multiple campaigns simultaneously.

Logistics

Location: Saket, Delhi

Working Days: 6 (Tuesday to Sunday, Mondays are weekly offs)

Timings : 10:30 am to 7:30 pm

Full time | Onsite

Nice-to-Haves

• Prior experience in edtech marketing .
• Certifications from programs such as GrowthX, Kraftshala Marketing Launchpad, or MICA will be considered a strong plus.
• Exposure to lead generation funnels and lifecycle marketing.

We are seeking a media buyer with expertise in Ads Manager and Business Manager. The role involves setting up and managing Google Ads and Meta campaigns, building targeted funnels, creating engaging copy, monitoring performance metrics, and optimizing ads for maximum results.

The ideal candidate will be proficient in Ads Manager and have experience navigating the complexities of Business Manager. Key responsibilities include:

• Establishing and maintaining Google Ads and Meta campaigns
• Designing and implementing effective funnel strategies across cold, warm, and retargeting audiences
• Crafting compelling copy that resonates with target audiences
• Monitoring performance metrics, conducting regular testing, and refining ad optimizations

This is a part-time, flexible opportunity with 100% remote work option. Clear direction, minimal bureaucracy, and competitive compensation.