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Job Description

Data Axle Inc. has been an industry leader in data, marketing solutions, sales and research for 50 years in the USA. Data Axle has set up a strategic global centre of excellence in Pune. This centre delivers mission critical data services to its global customers powered by its proprietary cloud-based technology platform and by leveraging proprietary business & consumer databases. Data Axle is headquartered in Dallas, TX, USA.

This position is responsible for managing client accounts by overseeing the daily execution, scheduling, delivery, data preparation and reporting of targeted campaigns. This position is also responsible for acting as the primary liaison between the Client and the Development staff to HTML build and QA marketing messages. This position regularly and customarily exercises discretion and independent judgment relative to matters of significance.

Responsibilities:

Qualifications

Qualifications:

This position description is intended to describe the duties most frequently performed by an individual in this position. It is not intended to be a complete list of assigned duties but to describe a position level.

Campaign Planning and Requirements Gathering:

• Collaborate with Project Manager and/or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build along with highlighting risks (if any)
• Assist in the execution of campaign strategies, including audience segmentation, journey mapping, and content creation
• Provide guidance on leveraging SFMC capabilities to achieve campaign goals effectively

SFMC Configuration and Development:

• Configure and customize SFMC components, including data extensions, email templates, landing pages, and automations, to support campaign execution
• Build and maintain various standard data extensions/customer master within SFMC for accurate segmentation and personalization
• Create and manage automated journeys, including welcome series, nurture campaigns, and triggered communications

Campaign Execution and Management:

• Set up and execute email, SMS, direct mail, social/paid and other marketing broadcast or journey-based campaigns using SFMC tools
• Create Cloud pages within SFMC tool as per brief provided
• Ensure accurate targeting and segmentation of campaign audiences
• Monitor campaign performance and engagement metrics, providing regular reporting and analysis to stakeholders
• Conduct A/B testing and optimization to improve campaign effectiveness and customer experience
• Troubleshoot and resolve any technical issues related to campaign execution

Work Orchestration and Data hygiene:

• Fully understand ticketing/request management tool and accurately record updates, data points, timestamps etc. to provide seamless campaign experience to both internal and external stakeholders
• Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process documents to carry out all required tasks
• Complete all required reports so that accurate numbers are reported to both client and leadership

Must Have Skills:

• Salesforce Marketing Cloud Expertise : In-depth knowledge of SFMC functionalities, including Email Studio, Mobile Studio, Automation Studio, and Journey Builder. Knowledge of SQL and AMPscript for data segmentation and dynamic content creation within SFMC
• Campaign Management : Proficiency in configuring and customizing SFMC components, including data extensions, email templates, and automations
• Best Practices : Strong understanding of email marketing best practices, including deliverability, segmentation, personalization, and A/B testing
• Problem Solving : Strong problem-solving skills and the ability to troubleshoot and resolve technical issues related to SFMC and campaign execution
• Collaboration : Excellent communication and collaboration skills to work effectively with cross-functional teams and stakeholders
• Attention to Detail : A keen eye for detail and ability to manage multiple campaigns simultaneously in a fast-paced environment

We are seeking an experienced Salesforce Marketing Cloud (SFMC) Campaign Specialist to manage end-to-end execution of marketing campaigns across email, SMS, and digital channels using SFMC. This role involves close collaboration with marketing teams, project managers, and technical teams to ensure timely, accurate, and effective campaign delivery.

The ideal candidate brings hands-on experience in SFMC configuration, journey building, data segmentation, and campaign optimization, with strong problem-solving abilities and attention to detail.

Campaign Planning and Requirements Gathering

• Work with project managers and marketing stakeholders to understand campaign briefs and objectives.
• Identify risks or ambiguities and propose clarifications before campaign build.
• Provide guidance on leveraging SFMC tools to meet campaign goals efficiently.
• Support segmentation planning, journey mapping, and content strategy.

SFMC Configuration and Development

• Configure SFMC components including data extensions, email templates, automations, and CloudPages.
• Build and maintain customer master data extensions to support personalization.
• Create and manage automated journeys, including welcome and nurture campaigns.
• Develop dynamic content and data queries using AMPscript and SQL.

Campaign Execution and Management

• Set up and deploy campaigns across multiple channels (email, SMS, social, direct mail).
• Monitor campaign performance and track key metrics such as open rates, CTRs, and conversions.
• Conduct A/B testing and implement insights to enhance performance and engagement.
• Troubleshoot and resolve issues related to targeting, automation, or delivery.

Work Orchestration and Data Hygiene

• Record updates and track all campaign activities in ticket/request management tools.
• Ensure complete documentation of steps taken, timestamps, and campaign data.
• Follow all Desktop Procedures (DTPs), Standard Operating Procedures (SOPs), and checklists.
• Submit accurate reports and updates for internal tracking and client reporting.

• Deep expertise in Salesforce Marketing Cloud tools such as Email Studio, Automation Studio, Journey Builder, Mobile Studio, and CloudPages.
• Strong hands-on experience with AMPscript and SQL for dynamic personalization and segmentation.
• Solid understanding of campaign setup, including configuration of templates, journeys, and automations.
• Knowledge of email marketing best practices, including deliverability, personalization, and testing.
• Strong troubleshooting and problem-solving skills related to SFMC and campaign execution.
• Excellent communication skills and ability to collaborate with cross-functional teams.
• High attention to detail and ability to manage multiple campaigns simultaneously.

• Experience with API integrations between SFMC and external platforms (e.g., CRM, CDPs).
• Familiarity with data visualization tools such as Power BI or Tableau.
• Salesforce Marketing Cloud certifications (e.g., Email Specialist, Marketing Cloud Consultant).
• Working knowledge of marketing compliance frameworks (GDPR, CAN-SPAM).

• Develop and execute digital marketing strategies.
• Manage and optimize paid search (PPC) and social media advertising campaigns.
• Create and curate engaging content for various digital platforms.
• Monitor and analyze website traffic and campaign performance metrics.
• Implement SEO best practices to improve organic search rankings.
• Manage email marketing campaigns and lead nurturing processes.
• Collaborate with cross-functional teams on marketing initiatives.

• Bachelor's degree in Marketing, Communications, or a related field.
• 3+ years of experience in digital marketing.
• Proficiency in Google Analytics, Google Ads, and social media advertising platforms.
• Strong understanding of SEO, SEM, and content marketing principles.
• Excellent analytical and problem-solving skills.

• Develop and implement comprehensive digital marketing strategies, including SEO, SEM, social media marketing, email marketing, and content marketing.
• Manage and execute paid advertising campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
• Monitor campaign performance, analyze data, and provide regular reports with actionable insights.
• Optimize campaigns for better ROI, conversion rates, and customer acquisition cost (CAC).
• Conduct market research and competitor analysis to identify new opportunities.
• Create engaging and relevant content for various digital channels, including website copy, blog posts, social media updates, and email newsletters.
• Manage social media presence and engage with the online community.
• Collaborate with the design and content teams to create compelling marketing materials.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Track website traffic, user behavior, and campaign performance using analytics tools like Google Analytics.
• Manage the digital marketing budget effectively.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Proven experience (3+ years) in digital marketing, with a strong portfolio of successful campaigns.
• In-depth knowledge of SEO, SEM, social media marketing, email marketing, and content marketing strategies.
• Hands-on experience with digital advertising platforms (Google Ads, Facebook Ads Manager, etc.).
• Proficiency in Google Analytics and other web analytics tools.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving abilities with a focus on data-driven decision-making.
• Creative thinking and a passion for innovative marketing approaches.
• Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
• Experience with marketing automation tools and CRM software is a plus.