179 Category Management jobs in India

About the Company

Myntra is India’s leading fashion and lifestyle platform, where technology meets creativity. As pioneers in fashion e-commerce, we’ve always believed in disrupting the ordinary. We thrive on a shared passion for fashion, a drive to innovate to lead, and an environment that empowers each one of us to pave our own way. We’re bold in our thinking, agile in our execution, and collaborative in spirit. Here, we create MAGIC by inspiring vibrant and joyous self-expression and expanding fashion possibilities for India, while staying true to what we believe in. We believe in taking bold bets and changing the fashion landscape of India. We are a company that is constantly evolving into newer and better forms and we look for people who are ready to evolve with us. From our humble beginnings as a customization company in 2007 to being technology and fashion pioneers today, Myntra is going places and we want you to take part in this journey with us. Working at Myntra is challenging but fun - we are a young and dynamic team, firm believers in meritocracy, believe in equal opportunity, encourage intellectual curiosity and empower our teams with the right tools, space, and opportunities . Myntra is committed to diversity and inclusivity in the workplace.

About the Role

Complete ownership of the PnL of the category including key metrics & targets such as GMV, GM, Inventory Provisioning, Marketing/Monetization, CM etc panning across all portfolios such as OR/SOR/PPMP/FBM etc.

Responsibilities

• Handle/Manage complete day to day operations across the category and ensure setting up of streamlined processes to maximize brand potential on the app, including, work with the category planning team to develop monthly brand level plans in accordance with the monthly targets per the annual plan including inward quantities for OR/SOR Portfolio.
• Coordination with Outright/SOR brands to ensure right supply and replenishments as per the targets including building SMU/MTO lines wherever required.
• Coordination with Ops teams on inward slotting, timely deliveries to ensure the monthly inward targets are met.
• Coordination with marketplace brands to ensure correct supply, discounting, marketing investments, fulfillments as per Myntra TATs, assortment building etc in order to achieve the monthly revenue targets.
• Business development through leveraging the marketplace models to launch brands aiming for selection/assortment solves.
• Coordination with multiple teams on financial reconciliation closures for key brands, wherever applicable.
• Drive the catalog building for the category through brand and relationship management across all brands both national and International.
• Work closely with the Demand team to ensure optimum pricing, visibility on the app as well as track key metrics such as LCs, clicks, conversions etc.
• Build and maintain robust brand relationships and partner on a consistent basis to ensure alignment & execution of Annual plans and also relevant brand campaigns are driven on Myntra.
• Understand current trends, opportunities, assortment, competition and buyers vision by category of business and use this knowledge to properly assort, merchandise and market the selection.
• Execute on-going competitive analysis as well as recommended strategies and tactics to improve our value equation to the customer.

Qualifications

• 4-5 years of E-comm business management experience - Managing the e-comm portfolio from the brand's side or category management for an e-comm company.
• MBA from Tier 1/Tier 2 institutes.
• Demonstrated ability to work autonomously in a highly demanding and ambiguous environment.
• Strong attention to detail and exceptional organizational skills.
• Strong analytical numbers acumen and be comfortable generating and evaluating forecasts, metrics.
• Strong MS Excel & power-point skills is a must.
• Work closely with various departments within the company to ensure that all consume.
• Strong analytical numbers acumen and be comfortable generating and evaluating forecasts, metrics. Strong MS Excel & power-point skills is a must.

About Licious

We are Licious and we are a Bengaluru-based meat and seafood company founded in 2015 by Abhay Hanjura and Vivek Gupta, our founders, foodies, and friends. We pride ourselves on being India’s most successful D2C food-tech brand operating in 20 cities across the country, delighting over 32 lac customers with our de-licious fresh meat and seafood!

Think you have what it takes to be the magic ingredient in the recipe that is Licious? Read on.

About the role

Bring the voice of the meat-loving Indian consumer to the heart of every decision. This is far from a traditional “research ops” role - you will be a strategic thinking partner to Brand, Category, Product, and Leadership. You’ll help Licious stay ahead of cultural trends, uncover real consumer triggers and barriers, and shape habit-changing, cohort-winning propositions that drive growth and loyalty.

At Licious, we believe consumer love is built on deep understanding - of her needs, her aspirations, and the culture that shapes her choices. You will be at the center of decoding India’s food and meat consumption journeys, turning sharp insights into powerful growth strategies.

What makes the role meaty?

• Lead end-to-end insight generation across categories, consumer cohorts, and consumption moments that define the Licious experience.
• Design and own research frameworks - from brand health tracks, U&As, and NPS studies to concept tests and market maps - ensuring insight translates into business advantage.
• Move beyond reports: shape strategy and decision-making across Brand, Marketing, CRM, Product, CX, and Growth by turning findings into actionable narratives.
• Drive continuous learning loops - quick-turn sprints, dipsticks, and test & learn initiatives to optimize campaigns, improve performance, and unlock consumer traction.
• Champion a consumer-first culture by building rituals, forums, and toolkits that democratize insights across Brand, Category, Product, and Growth teams.

We hope that you have.

• 8–10 years of experience in consumer insights, market research, or strategy - ideally across brand-led FMCG, D2C, or digital-first environments.
• A storyteller’s mindset - someone who can connect data to culture, tension, and opportunity, making insights impossible to ignore.
• Strong command of both quantitative and qualitative methods - from survey design and data analytics to ethnography and in-depth conversations.
• A curious, restless thinker - deeply interested in food, decision-making, and the evolving culture of eating meat in India .
• Passionate about consumers beyond category needs: tuned into their lifestyles, aspirations, and cultural codes .

This role is more than research - it’s about shaping how India experiences meat. If you thrive at the intersection of data, culture, and brand growth, Licious is where you can make a real impact.

• Design and execute market research studies, including surveys, focus groups, and interviews.
• Analyze sales data, market share reports, and competitor activity to identify key trends and opportunities.
• Utilize statistical software and data analysis tools to interpret complex datasets.
• Translate data into compelling insights and actionable recommendations for marketing, product, and sales teams.
• Monitor and analyze social media conversations and online sentiment to gauge brand perception and consumer sentiment.
• Develop consumer personas and journey maps to deepen understanding of target audiences.
• Present research findings and insights to stakeholders at various levels of the organization.
• Collaborate with cross-functional teams to integrate consumer insights into strategic planning and campaign development.
• Stay abreast of the latest methodologies in consumer research and data analytics.
• Contribute to the development of a strong data-driven culture within the organization.

• Bachelor's degree in Marketing, Business, Statistics, Psychology, or a related field. A Master's degree is preferred.
• 3+ years of experience in consumer insights, market research, or analytics roles, preferably within the FMCG sector.
• Proficiency in quantitative and qualitative research methodologies.
• Strong analytical skills with experience using statistical analysis software (e.g., SPSS, R, Python).
• Excellent data visualization skills using tools like Tableau, Power BI, or similar.
• Exceptional ability to synthesize complex information and communicate findings clearly and concisely.
• Experience with survey platforms (e.g., SurveyMonkey, Qualtrics) and social listening tools.
• Strong understanding of consumer behavior and market dynamics.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
• A proactive, curious, and business-oriented mindset.

• Conduct in-depth market research and consumer insight analysis to identify emerging trends, unmet needs, and competitive landscapes.
• Develop and execute comprehensive brand marketing plans, encompassing product positioning, pricing strategies, promotional activities, and go-to-market plans.
• Collaborate closely with cross-functional teams, including Sales, Product Development, and Digital Marketing, to ensure seamless execution of brand initiatives.
• Manage brand P&L, monitor key performance indicators (KPIs), and provide regular reports on brand health and market performance.
• Lead the development of compelling brand messaging and creative assets that align with brand identity and marketing objectives.
• Identify and leverage new business opportunities to expand market share and drive revenue growth.
• Mentor and guide junior brand management team members, fostering a culture of high performance and continuous learning.
• Oversee the budget for brand activities, ensuring efficient allocation of resources and maximum ROI.
• Stay abreast of industry developments, consumer behavior shifts, and technological advancements to maintain a competitive edge.
• Actively participate in virtual team meetings, brainstorming sessions, and strategic planning workshops, contributing valuable insights and perspectives.

• Master's degree in Marketing, Business Administration, or a related field.
• Minimum of 7-10 years of progressive experience in brand management, preferably within the FMCG industry.
• Proven track record of developing and successfully launching impactful brand strategies and marketing campaigns.
• Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
• Excellent communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels.
• Demonstrated experience in P&L management and budget control.
• Proficiency in market research tools and methodologies.
• Self-motivated, results-oriented, and able to thrive in a remote, fast-paced environment.
• Experience with digital marketing and social media platforms is a plus.

• Develop and implement innovative consumer insight strategies aligned with business objectives.
• Lead the design, execution, and analysis of primary and secondary market research (qualitative and quantitative).
• Identify key consumer trends, unmet needs, and emerging opportunities within the FMCG landscape.
• Translate complex data into compelling narratives and actionable recommendations for product innovation and marketing campaigns.
• Collaborate closely with Marketing, R&D, Sales, and Brand Management teams to embed consumer insights into decision-making processes.
• Manage relationships with external research agencies and ensure the delivery of high-quality research outputs.
• Develop robust reporting frameworks and dashboards to track consumer behavior and market dynamics.
• Mentor and guide junior members of the insights team.
• Present findings and strategic recommendations to senior management.
• Champion a consumer-centric approach throughout the organization.

• Master's degree in Marketing, Business Administration, Psychology, Sociology, or a related field.
• Minimum of 8 years of experience in consumer insights, market research, or brand management, preferably within the FMCG industry.
• Proven expertise in both qualitative (e.g., focus groups, in-depth interviews) and quantitative (e.g., surveys, segmentation) research methodologies.
• Strong analytical skills with the ability to synthesize large datasets and identify meaningful patterns.
• Excellent understanding of statistical analysis techniques and software (e.g., SPSS, R).
• Exceptional communication, storytelling, and presentation skills, with a knack for translating data into strategic recommendations.
• Demonstrated ability to influence stakeholders at all levels of an organization.
• Experience in managing external research vendors and budgets.
• Self-starter with a strong ability to work independently and proactively in a remote setting.
• Passion for understanding consumer behavior and driving business impact.

• Design, develop, and implement advanced statistical models and machine learning algorithms to extract actionable consumer insights.
• Analyze large and complex datasets related to consumer behavior, sales, marketing campaigns, and market trends.
• Develop predictive models for customer lifetime value, churn prediction, and purchasing behavior.
• Perform customer segmentation and profiling to inform targeted marketing strategies.
• Collaborate with cross-functional teams (Marketing, Product, Sales) to translate data insights into business strategies.
• Create compelling data visualizations and dashboards to communicate findings effectively to stakeholders.
• Identify key performance indicators (KPIs) and track the impact of data-driven initiatives.
• Stay abreast of the latest advancements in data science, machine learning, and big data technologies.
• Ensure data quality, integrity, and adherence to privacy standards.
• Mentor junior data scientists and contribute to the overall growth of the data science practice.
• Effectively communicate technical findings and recommendations to both technical and non-technical audiences in a remote setting.

• Master's or Ph.D. in Data Science, Statistics, Computer Science, Mathematics, or a related quantitative field.
• 5+ years of experience as a Data Scientist, with a proven track record in leveraging data for business insights, preferably within the FMCG sector.
• Proficiency in programming languages such as Python or R, and experience with relevant data science libraries (e.g., scikit-learn, TensorFlow, PyTorch).
• Strong experience with SQL and working with large databases.
• Expertise in various machine learning techniques (regression, classification, clustering, deep learning).
• Experience with data visualization tools (e.g., Tableau, Power BI, Matplotlib).
• Excellent analytical, problem-solving, and critical thinking skills.
• Strong communication and presentation skills, with the ability to explain complex concepts clearly.
• Proven ability to work independently and manage projects effectively in a remote environment.