5,612 Channel Marketing jobs in India

The Role:

We are seeking an experienced and results-driven Commercial Business Marketing Manager  to support our enterprise and government sales teams in executing high-impact marketing strategies. This role focuses on driving alignment between marketing and sales, designing and executing targeted campaigns, and fostering engagement with key accounts. The ideal candidate will have a strong strategic mindset, excellent execution skills, and the ability to work seamlessly with internal teams, external partners, and marketing agencies and most importantly develop, nurture & manage a team of highly motivated marketer's.

Essential Job Functions:

• From brand positioning to running brand awareness to support Sales with demand generation. Should understand how enterprise customers make purchase decisions, understanding the tools and tech needed for an efficient marketing process.
• Commercial marketing manager will be expected to understand and position the brand appropriately.
• Will be directly responsible for pipeline creation and growth for the commercial business segment
• Support prospect nurture and middle of the funnel marketing campaigns helping pipeline movement
• Identify opportunities for account growth and work with the account management teams to own product activation, adoption and upsell.
• Understand competition and use competitive advantage for better marketing outcomes.
• Alliance and Strategic Partnership and external stakeholders
• Plan and manage marketing budgets and set up a robust measurable ROI mechanism.
• Team management : Develop, Nurture & Manage a team of marketing professionals.
• Collaborate with cross-functional internal teams, AMD authorized marketing agencies, channel partners, to deliver & execute GTM plans to enhance marketing reach and effectiveness.
• Develop complete Social-Digital-Influencer-Mass Media-Events marketing plan for AMD s products in the commercial business segment.
• Plan new product launch campaigns
• Own inbound marketing including content marketing to generate demand
• Help the team with pitches, decks, and all of the sales enablement material they need to grow
• Work as an advocate for the Enterprise business to create playbooks to target key accounts, case studies or proof points, webinars, co-marketing and more.
• Ability to build relationships and engagement with customers and prospects.
• Work closely with the content and creative team to ensure the right and effective position, message and personality of the brand is being continuously communicated.
• Work closely with product, sales and all other teams and be responsible for making the motion of leads, opportunities to customers creation- successful, predictable and repeatable.
• Analyze campaign performance data to drive continuous improvement and hypothesis-led testing of new concepts
• Identify the latest trends and technologies affecting the industry.
• Educate marketing agencies and partners on AMD marketing programs and brand guidelines
• Develop schedules, track progress, and provide quality execution and control of projects
• Produce debriefs on campaigns including delivering regular reports and ROI calculation
• Take a proactive and positive approach in seeking ways to improve all aspects of our marketing activities

Experience and Knowledge Required:

• Professional with 15+ years relevant work experience preferably in Semi-conductor, CE, Telecom, IT, FMCG, ECommerce (either corporate or agency background)
• Demonstrable experience leading and managing digital marketing - SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• MBA from a Premier B-School
• Passion for storytelling that leads to creating and defining authentic messages for diverse audiences
• Strong analytical skills with a goal-oriented attitude
• Outstanding communication and presentation skills
• Excellent time management skills, interpersonal skills & keen eye for detail
• Confident user of Microsoft Office suite with a high level of proficiency in PowerPoint
• Project management experience working directly with cross-functional teams and multiple stakeholders
• Ability to work individually or as part of a team
• The candidate will need to demonstrate drive, ambition and be self-motivated

Job Title: Manager – Custom Solutions & Partner Channel Marketing

Function: ISB Executive Education

Reports to position: Senior Manager

Location: Hyderabad

Band: A3

Job Purpose

The Manager – Custom Solutions and Partner Programmes is responsible for the strategic planning, execution, and oversight of B2B marketing initiatives targeted at enterprise and government clients. This role combines high-level content and campaign strategy with operational execution and leadership. The manager will lead the development of B2B marketing assets and oversee the review of all content produced for partner programmes, ensuring alignment with ISB’s brand standards and strategic goals. The role also supports lead generation, performance optimisation, and partner collaboration to enhance visibility and impact across custom and partner-led engagements.

Job Outline

Campaign Management

• Plan, develop, and oversee multi-channel B2B marketing campaigns (social media, email, digital ads).
• Ensure consistent brand messaging across all channels.
• Develop and execute communication strategies that resonate with external clients, maintaining a nuanced understanding of client expectations.

Content Development

• Lead the development of high-quality content assets (brochures, landing pages, video content, social media posts) to establish ISB’s authority in the B2B space.
• Drive video content creation, ensuring alignment with brand guidelines and targeted distribution across digital channels (social media, email, website).
• Collaborate with subject matter experts (faculty, industry leaders) to develop thought leadership content.
• Develop and drive thought leadership initiatives, including industry reports, and client roundtables.

Partner Programme Oversight

• Review and ensure the quality, consistency, and brand alignment of all partner-branded marketing assets.
• Monitor digital presence and social media activities of partner programmes.
• Provide strategic feedback and support to partner marketing teams.

Lead Generation & Nurturing

• Design, execute, and optimise lead generation strategies (CRM, automation, email marketing).
• Drive account-based marketing (ABM) initiatives for high-value clients.

Performance Analysis

• Monitor and analyse campaign performance using data analytics.
• Present performance insights and recommendations to senior management.

Stakeholder Management

• Collaborate with internal teams (sales, product, programme teams) and external stakeholders (agencies, vendors) to align marketing initiatives with business goals.
• Act as a point of contact for key internal stakeholders (sales, programme leads).
• Lead negotiations and manage relationships with digital marketing agencies, creative agencies, and external vendors.
• Ensure cost-effective and high-quality deliverables.

Job Specification

Knowledge / Education : Master’s degree in Marketing, Mass Communication, Business Administration, or related field.

Specific Skills and Experience

• Expertise in content creation and a deep understanding of communication principles aligned to the marketing funnel
• A clear understanding of the STP framework (segmentation, targeting, and positioning)
• Acute understanding of marketing funnel
• Deep analytical skills for tracking content performance and efficacy
• 6 - 8 years of experience in B2B marketing, preferably in enterprise and government segments.
• Proven experience in content creation, campaign management, and lead generation.

S.N, Key Responsibilities and % Time Spent

1 Campaign Management - 25%

2 Content Development - 25%

3 Partner Programme Oversight - 20%

4 Lead Generation & Nurturing - 10%

5 Performance Analysis - 10%

6 Stakeholder Management - 10%

Job Title: Manager – Custom Solutions & Partner Channel Marketing

Function: ISB Executive Education

Reports to position: Senior Manager

Location: Hyderabad

Band: A3

Job Purpose

The Manager – Custom Solutions and Partner Programmes is responsible for the strategic planning, execution, and oversight of B2B marketing initiatives targeted at enterprise and government clients. This role combines high-level content and campaign strategy with operational execution and leadership. The manager will lead the development of B2B marketing assets and oversee the review of all content produced for partner programmes, ensuring alignment with ISB’s brand standards and strategic goals. The role also supports lead generation, performance optimisation, and partner collaboration to enhance visibility and impact across custom and partner-led engagements.

Job Outline

Campaign Management

• Plan, develop, and oversee multi-channel B2B marketing campaigns (social media, email, digital ads).
• Ensure consistent brand messaging across all channels.
• Develop and execute communication strategies that resonate with external clients, maintaining a nuanced understanding of client expectations.

Content Development

• Lead the development of high-quality content assets (brochures, landing pages, video content, social media posts) to establish ISB’s authority in the B2B space.
• Drive video content creation, ensuring alignment with brand guidelines and targeted distribution across digital channels (social media, email, website).
• Collaborate with subject matter experts (faculty, industry leaders) to develop thought leadership content.
• Develop and drive thought leadership initiatives, including industry reports, and client roundtables.

Partner Programme Oversight

• Review and ensure the quality, consistency, and brand alignment of all partner-branded marketing assets.
• Monitor digital presence and social media activities of partner programmes.
• Provide strategic feedback and support to partner marketing teams.

Lead Generation & Nurturing

• Design, execute, and optimise lead generation strategies (CRM, automation, email marketing).
• Drive account-based marketing (ABM) initiatives for high-value clients.

Performance Analysis

• Monitor and analyse campaign performance using data analytics.
• Present performance insights and recommendations to senior management.

Stakeholder Management

• Collaborate with internal teams (sales, product, programme teams) and external stakeholders (agencies, vendors) to align marketing initiatives with business goals.
• Act as a point of contact for key internal stakeholders (sales, programme leads).
• Lead negotiations and manage relationships with digital marketing agencies, creative agencies, and external vendors.
• Ensure cost-effective and high-quality deliverables.

Job Specification

Knowledge / Education : Master’s degree in Marketing, Mass Communication, Business Administration, or related field.

Specific Skills and Experience

• Expertise in content creation and a deep understanding of communication principles aligned to the marketing funnel
• A clear understanding of the STP framework (segmentation, targeting, and positioning)
• Acute understanding of marketing funnel
• Deep analytical skills for tracking content performance and efficacy
• 6 - 8 years of experience in B2B marketing, preferably in enterprise and government segments.
• Proven experience in content creation, campaign management, and lead generation.

S.N, Key Responsibilities and % Time Spent

1 Campaign Management - 25%

2 Content Development - 25%

3 Partner Programme Oversight - 20%

4 Lead Generation & Nurturing - 10%

5 Performance Analysis - 10%

6 Stakeholder Management - 10%

Job Title: Manager – Custom Solutions & Partner Channel Marketing

Function: ISB Executive Education

Reports to position: Senior Manager

Location: Hyderabad

Band: A3

Job Purpose

The Manager – Custom Solutions and Partner Programmes is responsible for the strategic planning, execution, and oversight of B2B marketing initiatives targeted at enterprise and government clients. This role combines high-level content and campaign strategy with operational execution and leadership. The manager will lead the development of B2B marketing assets and oversee the review of all content produced for partner programmes, ensuring alignment with ISB’s brand standards and strategic goals. The role also supports lead generation, performance optimisation, and partner collaboration to enhance visibility and impact across custom and partner-led engagements.

Job Outline

Campaign Management

• Plan, develop, and oversee multi-channel B2B marketing campaigns (social media, email, digital ads).
• Ensure consistent brand messaging across all channels.
• Develop and execute communication strategies that resonate with external clients, maintaining a nuanced understanding of client expectations.

Content Development

• Lead the development of high-quality content assets (brochures, landing pages, video content, social media posts) to establish ISB’s authority in the B2B space.
• Drive video content creation, ensuring alignment with brand guidelines and targeted distribution across digital channels (social media, email, website).
• Collaborate with subject matter experts (faculty, industry leaders) to develop thought leadership content.
• Develop and drive thought leadership initiatives, including industry reports, and client roundtables.

Partner Programme Oversight

• Review and ensure the quality, consistency, and brand alignment of all partner-branded marketing assets.
• Monitor digital presence and social media activities of partner programmes.
• Provide strategic feedback and support to partner marketing teams.

Lead Generation & Nurturing

• Design, execute, and optimise lead generation strategies (CRM, automation, email marketing).
• Drive account-based marketing (ABM) initiatives for high-value clients.

Performance Analysis

• Monitor and analyse campaign performance using data analytics.
• Present performance insights and recommendations to senior management.

Stakeholder Management

• Collaborate with internal teams (sales, product, programme teams) and external stakeholders (agencies, vendors) to align marketing initiatives with business goals.
• Act as a point of contact for key internal stakeholders (sales, programme leads).
• Lead negotiations and manage relationships with digital marketing agencies, creative agencies, and external vendors.
• Ensure cost-effective and high-quality deliverables.

Job Specification

Knowledge / Education : Master’s degree in Marketing, Mass Communication, Business Administration, or related field.

Specific Skills and Experience

• Expertise in content creation and a deep understanding of communication principles aligned to the marketing funnel
• A clear understanding of the STP framework (segmentation, targeting, and positioning)
• Acute understanding of marketing funnel
• Deep analytical skills for tracking content performance and efficacy
• 6 - 8 years of experience in B2B marketing, preferably in enterprise and government segments.
• Proven experience in content creation, campaign management, and lead generation.

S.N, Key Responsibilities and % Time Spent

1 Campaign Management - 25%

2 Content Development - 25%

3 Partner Programme Oversight - 20%

4 Lead Generation & Nurturing - 10%

5 Performance Analysis - 10%

6 Stakeholder Management - 10%

(HBP) – the leading destination for innovative management thinking. We reach lifelong learners to improve the practice of management in a changing world. This mission inspires each of us to unlock the leader in everyone – including you!

The opportunity

The Strategic Partnerships team at Harvard Business Publishing (HBP)is seeking a highly motivated Channel Marketing Manager to build and execute a comprehensive marketing program for Channel Partners in the corporate market. This role will reside within HBP Corporate Learning's Marketing department.

The ideal candidate will be responsible for adapting and extending existing marketing programs to support global channel partners, as well as designing and launching tailored initiatives that reflect the unique needs and opportunities of each partner. This role will also spearhead the creation of a formal, scalable channel partner marketing program that includes tiered entitlements and mechanisms for go-to-market (GTM) alignment.

What You’ll Do:

• Develop and execute a comprehensive marketing program for Channel Partners in the corporate market.
• Extend and adapt existing HBP marketing programs and assets for use by channel partners (e.g., partner-ready decks, thought leadership, announcements, and webinars).
• Design and implement custom co-marketing initiatives with key partners, including joint events, webinars, and targeted campaigns.
• Create a scalable channel partner marketing program with defined tiered entitlements based on partner status, size, and maturity.
• Establish formal GTM alignment mechanisms, such as lead scoring and qualification, referral tracking, campaign performance, and co-selling workflows.
• Serve as the marketing point of contact for channel partners, providing strategic guidance, operational support and creative problem solving.
• Collaborate closely with Strategic Partnerships, Corporate Learning Marketing, Learning Product Group, and Sales to ensure consistency in messaging and execution.
• Monitor and analyze the effectiveness of channel partner marketing programs and make data-driven recommendations for improvement.
• Design, develop and maintain a central repository of partner marketing materials, templates, and resources.
• Stay up-to-date with industry trends and best practices in channel / partner marketing.

What You’ll Bring

• 5+ years in B2B marketing, with direct experience in channel or partner marketing , ideally within a corporate learning, SaaS, or professional services environment.
• Proven ability to build programs from scratch , with a bias toward action and a knack for getting things done.
• Deep understanding of go-to-market partnerships —from lead sharing and referral workflows to co-selling and enablement.
• Experience developing tiered partner models and marketing frameworks that scale.
• Strong project management and communication skills , especially in a matrixed environment.
• Natural collaborator—comfortable working across teams and geographies to make things happen.
• Familiarity with marketing automation tools, CRM systems, and partner communications platforms.
• Passion for empowering partners and creating impact through marketing.

What we offer

As a mission-driven global company, Harvard Business Publishing is committed to fostering a culture of inclusion, trust, and engagement where everyone is welcome, valued, respected, and feels they belong. In addition to a competitive compensation and benefits package, we offer meaningful programs focused on career development and employee wellness, such as education reimbursement and early-release Summer Fridays!

HBP is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, gender identity, sexual orientation, pregnancy and pregnancy-related conditions, or any other characteristic protected by law.

(HBP) – the leading destination for innovative management thinking. We reach lifelong learners to improve the practice of management in a changing world. This mission inspires each of us to unlock the leader in everyone – including you!

The opportunity

The Strategic Partnerships team at Harvard Business Publishing (HBP)is seeking a highly motivated Channel Marketing Manager to build and execute a comprehensive marketing program for Channel Partners in the corporate market. This role will reside within HBP Corporate Learning's Marketing department.

The ideal candidate will be responsible for adapting and extending existing marketing programs to support global channel partners, as well as designing and launching tailored initiatives that reflect the unique needs and opportunities of each partner. This role will also spearhead the creation of a formal, scalable channel partner marketing program that includes tiered entitlements and mechanisms for go-to-market (GTM) alignment.

What You’ll Do:

• Develop and execute a comprehensive marketing program for Channel Partners in the corporate market.
• Extend and adapt existing HBP marketing programs and assets for use by channel partners (e.g., partner-ready decks, thought leadership, announcements, and webinars).
• Design and implement custom co-marketing initiatives with key partners, including joint events, webinars, and targeted campaigns.
• Create a scalable channel partner marketing program with defined tiered entitlements based on partner status, size, and maturity.
• Establish formal GTM alignment mechanisms, such as lead scoring and qualification, referral tracking, campaign performance, and co-selling workflows.
• Serve as the marketing point of contact for channel partners, providing strategic guidance, operational support and creative problem solving.
• Collaborate closely with Strategic Partnerships, Corporate Learning Marketing, Learning Product Group, and Sales to ensure consistency in messaging and execution.
• Monitor and analyze the effectiveness of channel partner marketing programs and make data-driven recommendations for improvement.
• Design, develop and maintain a central repository of partner marketing materials, templates, and resources.
• Stay up-to-date with industry trends and best practices in channel / partner marketing.

What You’ll Bring

• 5+ years in B2B marketing, with direct experience in channel or partner marketing , ideally within a corporate learning, SaaS, or professional services environment.
• Proven ability to build programs from scratch , with a bias toward action and a knack for getting things done.
• Deep understanding of go-to-market partnerships —from lead sharing and referral workflows to co-selling and enablement.
• Experience developing tiered partner models and marketing frameworks that scale.
• Strong project management and communication skills , especially in a matrixed environment.
• Natural collaborator—comfortable working across teams and geographies to make things happen.
• Familiarity with marketing automation tools, CRM systems, and partner communications platforms.
• Passion for empowering partners and creating impact through marketing.

What we offer

As a mission-driven global company, Harvard Business Publishing is committed to fostering a culture of inclusion, trust, and engagement where everyone is welcome, valued, respected, and feels they belong. In addition to a competitive compensation and benefits package, we offer meaningful programs focused on career development and employee wellness, such as education reimbursement and early-release Summer Fridays!

HBP is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, gender identity, sexual orientation, pregnancy and pregnancy-related conditions, or any other characteristic protected by law.

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

Prudential (UK) in partnership with the HCL group plans to set-up a standalone Indian health insurance company to address the growing healthcare needs of the Indian consumer. This joint venture will combine Prudential's global expertise in insurance and financial services with HCL Group’s experience in technology and healthcare solutions.

Prudential, with its longstanding presence in India, already operates two leading businesses in life insurance and asset management with the ICICI Group. Prudential was also the proud sponsor of the 1983 Cricket World Cup, India’s first World Cup Victory!

Prudential Health India is a Zero to One team undertaking a no-legacy, greenfield health insurance deployment in India, building journeys that truly empathize with the customer and offer a differentiated experience.

To partner with us in this mission, we are looking for a talented Channel & Product Marketing - Manager to join our Marketing team in Mumbai.

Your typical week will include the following:

Creating and executing comprehensive GTM strategies to launch new products across distribution channels, including D2C, Banca, Agents, Brokers etc. Developing clear and compelling product propositions and messaging that resonates with the target audience and differentiates our offerings from competitors. Ensuring smooth execution of marketing campaigns (ATL & BTL) across channels, along with the adherence to brand guidelines. Work closely with sales, product development, and customer service teams to ensure cohesive and effective marketing efforts.

You could be the right candidate if you have

This could be the gig for you if you…

Location: Mumbai

Title: Manager – Channel & Product Marketing