30,176 Chief Marketing Officer jobs in India

Chief Marketing Officer

Thiruvananthapuram, Kerala ₹1500000 - ₹2500000 Y Wayvida

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Job Description

This is a full-time on-site role for a Chief Marketing Officer located in Thiruvananthapuram. The Chief Marketing Officer will be responsible for overseeing the marketing strategy, conducting market research, planning marketing campaigns, managing public relations, and driving sales initiatives. They will develop and implement marketing plans to increase brand awareness and achieve business objectives, collaborate with other departments to align marketing strategies, and analyze market trends to identify opportunities for growth.

Roles & Responsibilities

  • Oversee a company's overall advertising and sales strategy
  • 10 year experience in Marketing
  • Minimum 5 year experience as Chief Marketing Officer
  • Drive revenue by increasing sales through marketing activities
  • Develop the structure of the business's marketing department
  • Market research, pricing, product marketing, marketing communications, advertising and public relations.
  • Approve marketing campaign ideas
  • Coordinate marketing efforts with the company's financial and branding goals

Bachelor's degree

  • An advanced degree in marketing or business (MBA) is preferred
  • Minimum 10 years of well-rounded marketing or business development experience in positions of increasing responsibility- with a focus on marketing expansion
  • Three to five years of experience in a leadership role
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Chief Marketing Officer

Mohali, Punjab ₹800000 - ₹2500000 Y Cywarden Inc.

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Job Description

Chief Marketing Officer (CMO)

About Cywarden

Cywarden is a global cybersecurity & AI consulting firm, delivering end-to-end solutions including Secure AI products, 24×7 SOC/NOC, cloud security, VAPT, GRC advisory, and observability pipelines. We serve clients across finance, healthcare, manufacturing, retail, and more.

Role Overview

We are seeking a visionary 
Chief Marketing Officer (CMO)
 to lead our marketing strategy, strengthen brand presence, accelerate demand generation, and drive global business growth. The CMO will manage a small but capable team, working closely with sales, delivery, and leadership to achieve revenue goals.

Key Responsibilities

  • Strategy & Brand
     – Define and execute global marketing strategy, brand positioning, and messaging.
  • Demand Generation
     – Lead digital campaigns, content marketing, and lead management to fuel sales pipeline.
  • Content & Communications
     – Oversee website, blogs, PR, and social media to drive engagement and authority.
  • Vertical Marketing
     – Create sector-specific campaigns (finance, healthcare, manufacturing, etc.).
  • Events & Partnerships
     – Manage conferences, sponsorships, and alliances to expand market reach.
  • Team Leadership
     – Guide and expand the marketing team; mentor, set KPIs, and build future capabilities.
  • Analytics & Reporting
     – Track KPIs (leads, pipeline contribution, conversion, ROI) and report to leadership.

Qualifications

  • Bachelor's in Marketing/Business (MBA preferred).
  • 10+ years in B2B marketing, incl. 3–5 years in senior leadership.
  • Proven success in demand generation, brand building, and pipeline growth.
  • Strong knowledge of cybersecurity/IT services.
  • Skilled in CRM, automation, SEO/SEM, and analytics.
  • Excellent communication, leadership, and data-driven decision-making skills.

Preferred

  • Cybersecurity/IT services marketing background.
  • Experience with financial, healthcare, or manufacturing sectors.
  • Track record of scaling teams and managing agencies/vendors.

KPIs

  • Qualified leads & pipeline growth.
  • Conversion and ROI metrics.
  • Brand visibility & digital engagement.
  • Team growth & performance.

Why Join Us?

At Cywarden, you'll shape the future of cybersecurity marketing in a fast-growing, collaborative environment, with competitive compensation and global exposure.

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Chief Marketing Officer

₹900000 - ₹1200000 Y CrewBloom

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Job Description

As the Chief Marketing Officer at CrewBloom, you'll play a pivotal role in shaping our brand, driving revenue growth, and leading innovative marketing strategies to scale the company. You will take ownership of the overall marketing vision and execution, ensuring alignment with business goals while managing a lean but high-performing marketing team. This position requires a seasoned leader who thrives in a fast-paced environment, leads by getting his/her hands dirty, executes marketing initiatives, excels at digital marketing, and is passionate about building brand visibility and market influence.

Job Responsibilities

Strategic Marketing Leadership:

  • Marketing Vision: Define and execute a robust marketing strategy aligned with company objectives to drive growth and revenue. This hire will work closely with the stakeholders and sales leadership to drive the MQLs needed to support the sales team and grow CrewBloom's revenue.
  • Brand Positioning: Develop and refine CrewBloom's value proposition and ensure consistent messaging across all channels.
  • Market Expansion: Identify new market opportunities and oversee go-to-market strategies for entry and growth.
  • Innovation: Stay ahead of trends, integrating cutting-edge marketing technologies and approaches to keep CrewBloom at the forefront.
  • Budgeting and Forecasting: Identify the budget needed to run all marketing campaigns and share the target ROI.

Growth and Revenue Optimization:

  • Demand Generation: Design and oversee high-impact lead generation campaigns to attract and convert qualified leads.
  • Pipeline Management: Partner closely with sales leadership to align marketing initiatives with revenue goals and improve the sales funnel.
  • Performance Metrics: Set and track KPIs for marketing effectiveness, continuously optimizing ROI.
  • Partnerships: Identify and foster strategic partnerships to extend CrewBloom's market reach and influence.

Digital Marketing and Content Strategy:

  • Digital Excellence: Lead a comprehensive digital strategy across paid, owned, and earned media channels, including SEO, SEM, social media, and email marketing.
  • Content Leadership: Oversee the creation of high-quality, impactful content that engages target audiences and positions CrewBloom as a thought leader.
  • Analytics and Insights: Leverage data and analytics to guide decision-making and refine strategies for optimal results.

Team Leadership and Operational Excellence

  • Team Building: Recruit, mentor, and develop a high-performing marketing team, fostering a culture of collaboration and creativity.
  • Operational Efficiency: Establish streamlined systems for tracking, reporting, and optimizing marketing operations.
  • Cross-Functional Alignment: Collaborate with product, sales, and operations teams to ensure cohesive and effective marketing execution.

Requirements:

  • 5–8 years of solid marketing leadership experience, including a proven track record of driving revenue growth in B2B or staffing/outsourcing industries.
  • Experience working in startups, SaaS companies, or outsourcing companies is preferred.
  • Bachelor's degree in Marketing, Business Administration, or related field.
  • Expertise in digital marketing strategies, including SEO, SEM, social media, and email marketing.
  • Proficiency with marketing automation platforms (e.g., HubSpot), CRM systems, and analytics tools (e.g., GA4).
  • Strong analytical mindset with the ability to interpret complex data into actionable strategies.
  • Exceptional leadership, communication, and project management skills.
  • Experience scaling marketing teams in high-growth organizations.
  • Deep knowledge of organic lead generation.
  • Familiarity with marketing in the staffing or outsourcing industry is preferred.

Minimum Technical and Work Environment Requirements:

  • Internet Connection:
  • Primary internet connection with a minimum speed of 15 Mbps.
  • Backup internet connection with at least 10 Mbps.
  • Backup connection must be capable of supporting work during a power outage.
  • Primary Device:
  • Desktop or laptop equipped with at least:
  • Intel Core i5 (8th generation or newer), Intel Core i3 (10th generation or newer), AMD Ryzen 5, or an equivalent processor.
  • A minimum of 8 GB RAM.
  • Backup Device:
  • Must meet or exceed the performance of an Intel Core i3 processor.
  • Must be functional during power interruptions.
  • A functioning webcam.
  • A noise-canceling USB headset.
  • A quiet, dedicated home office space.
  • Peripherals and Workspace: A smartphone for communication and verification purposes.

Benefits:

Join Our Dynamic Team: Experience our fun, inclusive, innovative culture that values your unique contributions and supports your professional growth.

Embrace the Opportunities: Seize daily chances to learn, innovate, and excel. Make a real impact in your field.

Limitless Career Growth: Unlock a world of possibilities and resources to propel your career forward.

Fast-Paced Thrills: Thrive in a high-energy, engaging atmosphere. Embrace challenges and reap stimulating rewards.

Flexibility, Your Way: Embrace the freedom to work from home or any location of your choice. Create your ideal work environment.

Work-Life Balance at Its Best: Say goodbye to stressful commutes and hello to quality time with loved ones. Achieve a healthy work-life integration to perform at your best.

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Chief Marketing Officer

Navi Mumbai, Maharashtra ₹1500000 - ₹2500000 Y Heads Quest

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Job Description

Create marketing, branding and communication strategy across physical and digital touch points Create suitable real estate products across different asset classes and define marketing strategy,

Required Candidate profile

Provide leadership in pricing & positioning of real estate asset classes Create and implement the overall marketing strategy, standardize the brand communication and planning initiatives.

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Chief Marketing Officer

Visakhapatnam, Andhra Pradesh ₹1200000 - ₹3600000 Y Unity Growth Fund

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About Unity Growth Fund:

Unity Growth Fund is a Washington-based venture capital firm backing world-class founders in AI, robotics, semiconductors, and frontier technologies. We are looking for a Chief Marketing Officer (CMO) to lead our brand, communications, and ecosystem engagement strategy.

Role Overview:

As CMO, you will define and execute marketing that amplifies Unity Growth Fund's presence across global innovation ecosystems, strengthen LP and founder communications, and support our portfolio companies with scalable brand and growth strategies.

Key Responsibilities:

  • Design and execute sales and marketing strategies to grow Unity's LP base (HNIs, family offices, institutions).
  • Drive inbound and outbound investor engagement through targeted campaigns, events, and roadshows.
  • Prepare compelling pitch decks, newsletters, and investor communications.
  • Manage CRM systems and track investor pipeline, meetings, and follow-ups.
  • Oversee Unity's digital brand (website, LinkedIn, press, newsletters) ensuring consistent positioning.
  • Collaborate with partners and investment team on fundraising and portfolio marketing initiatives.
  • Track and report on fundraising KPIs, pipeline status, and campaign outcomes.
  • Build and lead Unity Growth Fund's global marketing and communications platform.
  • Partner with the investment and IR teams to shape narratives for LPs, founders, and media.
  • Drive thought leadership, events, and digital campaigns that elevate our profile.
  • Advise portfolio companies on marketing and growth best practices.

Qualifications:

  • Minimum 4 – 10 years of experience in sales, marketing, or investor relations within venture capital, private equity, or financial services.
  • MBA (from a top-tier school is highly valued, especially in US/EU funds).
  • Specialized Master's (e.g., Marketing Analytics, Strategic Management).
  • Strong understanding of fundraising dynamics and investor engagement.
  • Excellent communication, writing, and presentation skills.
  • Proficiency in digital marketing and CRM tools (HubSpot, Salesforce, or equivalent).
  • Ability to work independently in a fast-paced, entrepreneurial environment.

Preferred:

  • Established network of LPs and investor contacts.
  • Prior experience supporting fundraising in venture capital or startups.

What We Offer:

· Opportunity to shape the brand and influence of a growing venture capital firm

· Work alongside world-class founders and global investors

· Competitive compensation with carried interest participation

· Global exposure through partnerships, conferences, and ecosystem initiatives

· Growth path into senior investor relations and leadership roles.

How to Apply:

Please send your CV and a brief cover letter to with subject line: Chief Marketing Officer.

Job Type: Full-time

Application Question(s):

  • How do you position the firm's brand and portfolio companies to differentiate us from other VC funds when engaging with founders and LPs?

Education:

  • Master's (Required)

Language:

  • English (Required)

Location:

  • Visakhapatnam, Andhra Pradesh (Preferred)

Willingness to travel:

  • 75% (Required)
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Chief Marketing Officer

Bengaluru, Karnataka ₹104000 - ₹130878 Y Health Secure Hospital Care & Solutions Private Limited

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Job Description

The Chief Marketing Officer (CMO) will lead Secure Hospitals marketing and business development strategy across all units, driving brand visibility, patient engagement, and market growth. The role requires a strategic leader with strong healthcare marketing expertise to align branding, demographic insights, pricing strategies, and corporate partnerships with the hospitals business objectives. By overseeing campaigns, media relations, and team performance, the CMO will ensure measurable ROI and position Secure Hospital as a preferred healthcare destination.

Key Responsibilities

Strategic Planning & Execution

  • Develop and implement comprehensive marketing strategies across our hospital units.
  • Conduct competitive analysis and explore new avenues for patient acquisition and market growth.
  • Align marketing initiatives with organizational objectives to maximize ROI.

Branding & Promotion

  • Lead brand-building initiatives for Secure Hospital across specialties (Gynecology, Orthopedics, Cardiology, Gastroenterology, Urology, Neurology, etc.).
  • Design and execute integrated marketing campaigns (online & offline) to strengthen visibility.
  • Oversee promotional activities for services, specialties, and seasonal healthcare events.

Patient & Scheme Segmentation

  • Categorize patient demographics disease-wise (Cardiac, Ortho, Uro, etc.) and scheme-wise (ABRK, ESIC, Government, Private Insurance).
  • Tailor marketing campaigns based on demographic insights and patient behavior analysis.

Pricing & Budget Management

  • Collaborate with the Operations and Management teams to frame effective pricing strategies.
  • Plan and monitor marketing budgets for events, campaigns, and outreach programs.
  • Ensure efficient allocation of time and resources to maximize returns.

Media, PR & Corporate Relations

  • Handle media relations, press releases, and public relations initiatives.
  • Foster relationships with vendors, agencies, and media outlets for maximum impact.
  • Drive corporate tie-ups with major industries and companies with large employee strength.

Customer & Experience Analytics

  • Conduct patient/customer experience analysis to improve engagement and loyalty.
  • Track campaign effectiveness and service promotion outcomes through data-driven insights.

Leadership & Team Development

  • Lead, mentor, and inspire the marketing team (Marketing Manager, Digital Marketing Manager, Business Development Head).
  • Track key marketing KPIs (patient acquisition, conversion rates, campaign ROI, corporate tie-ups, etc.) on a regular basis
  • Provide regular guidance, feedback, and support to ensure excellence in execution.
  • Promote cross-functional collaboration with Operations, Finance, and Clinical teams.

Note: The above responsibilities are indicative and not exhaustive. The CMO may be required to undertake additional tasks as per organizational needs, i.e the role may evolve in line with the hospitals strategic objectives.

Skills & Competencies

  • Strong strategic thinking with the ability to convert vision into actionable marketing plans.
  • Proven expertise in healthcare/hospital marketing, business development, and branding.
  • Excellent understanding of digital marketing with hands on experience on CRM and SEO tools such as Google analytics, HubSpot & Sales force, patient acquisition funnels, and ROI measurement.
  • Stay up to date with the latest technology, and latest best practices
  • Analytical mindset with ability to interpret demographic and financial statements data for decisions.
  • Strong leadership, communication, and negotiation skills.
  • Media relations and public speaking capabilities.
  • Ability to manage multi-location responsibilities efficiently.

Qualifications & Experience

  • Master's degree in Marketing / Business Administration / Healthcare Management (preferred).
  • 12–15+ years of progressive experience in marketing, with at least 5 years in a senior leadership role, preferably in healthcare/hospital/insurance/health services industry.
  • Hands-on experience in campaign design, execution, and managing marketing budgets.
  • Exposure to corporate tie-ups and healthcare schemes will be an added advantage.

Other Requirements

  • Travel: Willingness to travel at least 1 week per month across all six units for strategic reviews, corporate tie-ups, and campaign oversight.
  • Ability to drive business remotely by effectively managing and monitoring the team across units.
  • Flexibility to work in a fast-paced healthcare environment.
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Chief Marketing Officer

Ernakulam, Kerala ₹720000 - ₹840000 Y URBX Worldwide Logistics

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Job Description

Chief Marketing Officer (CMO) - Educational Institution

Job Title: Chief Marketing Officer (CMO)

Job Summary:

The Chief Marketing Officer (CMO) is a pivotal executive leadership role responsible for shaping the institution's overall marketing vision and strategy. The CMO will lead brand development, student recruitment (admissions), digital transformation, and market expansion initiatives to drive sustainable enrollment and institutional prestige. This role requires a dynamic, data-driven leader with strong strategic, creative, and analytical abilities tailored to the unique landscape of higher education.

Key Responsibilities:

Strategic Leadership & Enrollment Growth

  • Develop and implement the overall marketing and enrollment strategy in alignment with institutional objectives, including academic growth and revenue targets.
  • Define long-term brand positioning, communication, and recruitment plans across all academic programs (undergraduate, graduate, executive education).
  • Identify growth opportunities in existing and new student demographics and geographical markets.
  • Lead prospect generation and application conversion strategies across the entire student lifecycle.
  • Oversee the entire Marketing, Admissions, and Communications Team and drive them toward institutional enrollment and reputation goals.
  • Brand Management & Institutional Communications
  • Strengthen the institution's brand identity, visibility, and reputation among prospective students, parents, alumni, and the wider academic community.
  • Oversee corporate communications, media relations, public relations (PR), and crisis communications to safeguard and enhance the institution's image.
  • Ensure consistent, compelling messaging and positioning across all platforms, aligning with academic excellence and core values.
  • Manage the design and communication of key institutional publications, including the prospectus and annual reports.

Digital Recruitment & Performance Marketing

  • Coordinate and execute data-driven campaigns to generate quality leads (prospective students) for admission.
  • Work closely with the Digital Marketing Team to optimize the institution's website, SEO, SEM, social media, and paid advertising to drive applications and engagement.
  • Oversee the implementation and utilization of the Admissions CRM and marketing automation tools.

Market Insights & Student Research

  • Analyze higher education market trends, prospective student behavior, and competitor activities to identify competitive advantages.
  • Translate market and student insights into actionable strategies for marketing campaigns and new program development.

Student Recruitment & Stakeholder Enablement

  • Collaborate closely with the Admissions Office and academic leadership to align marketing activities with enrollment and retention goals.
  • Support application pipeline building, yield strategies, and initiatives focused on student experience and alumni engagement.
  • Develop strategic partnerships and alliances (e.g., with schools, corporations, international partners) to expand the institution's market reach and profile.

Team Leadership & Management

  • Build, mentor, and lead a high-performing marketing and communications team.
  • Set Key Performance Indicators (KPIs), monitor performance (especially enrollment metrics), and ensure continuous professional development.
  • Manage marketing and admissions budgets efficiently and report outcomes and Return on Investment (ROI) to the President/CEO.

Requirements:

  • Master's degree in Marketing, Communications, or Business Administration (MBA or equivalent preferred).
  • 12+ years of progressive marketing leadership experience, with significant experience in the higher education, non-profit, or related service sector.
  • Proven track record in brand management, digital recruitment marketing, and student enrollment strategy.
  • Strong understanding of modern marketing tools, analytics, Admissions/Student Lifecycle CRM platforms, and data-driven decision-making.
  • Exceptional communication, presentation, leadership, and decision-making skills, with the ability to influence diverse stakeholders (Faculty, Board, Staff).
  • Ability to thrive in a mission-driven, fast-paced, and dynamic institutional environment.

Work Conditions:

  • Full-time, executive leadership position reporting directly to the CEO/President/Managing Director.
  • Requires travel for admissions events, business meetings, conferences, and market visits (domestic and international).

Job Types: Full-time, Permanent

Pay: ₹60, ₹70,000.00 per month

Work Location: In person

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Chief Marketing Officer

Bankura, West Bengal ₹1200000 - ₹2200000 Y Suryadaya Adventures Pvt. Ltd.

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About the Company:

Suryadaya Adventures Pvt. Ltd. is a fast-growing adventure travel and tourism company dedicated to promoting sustainable tourism across India. We offer customized travel packages, adventure experiences, and franchise-based tourism opportunities. Our goal is to inspire travel, adventure, and entrepreneurship through innovative tourism solutions.

Job Description:

We are looking for a strategic and visionary Chief Marketing Officer (CMO) to lead the companys marketing, branding, and digital growth initiatives. The ideal candidate will combine creativity with data-driven decision-making to build brand presence, drive customer engagement, and achieve business growth targets.

Key Responsibilities:

  • Develop and implement strategic marketing and branding plans aligned with company goals.
  • Lead digital marketing campaigns (SEO, SEM, Social Media, Influencer & Content Marketing).
  • Strengthen brand identity, awareness, and online reputation.
  • Manage marketing partnerships, franchise marketing, and corporate collaborations.
  • Conduct market research and competitive analysis to identify growth opportunities.
  • Work closely with sales and operations to drive customer acquisition and retention.
  • Oversee marketing budgets and analyze ROI on campaigns.
  • Build, mentor, and lead a dynamic marketing team.

Required Skills & Qualifications:

  • Bachelor's or Master's degree in Marketing, Business Administration, or related field.
  • Minimum 3 years of experience in marketing leadership roles.
  • Proven track record in digital marketing, brand management, and strategic planning.
  • Strong leadership, communication, and analytical skills.
  • Experience in travel, tourism, or hospitality industry preferred.
  • Innovative thinker with the ability to adapt to evolving market trends.

Salary:

12 – 22LPA (Based on experience and performance)

Additional incentives available for achieving business and marketing goals.

Perks & Benefits:

  • Performance-based incentives
  • Career growth and leadership opportunities
  • Creative, travel-friendly, and collaborative work environment
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Chief Marketing Officer

Mumbai, Maharashtra SNAPBEEP DIGITAL INC

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About Snapbeep Digital

Founded in 2019, Snapbeep Digital. is a full-scale digital marketing and IT powerhouse operating across 15+ countries. With over 180 professionals, we drive global growth for brands through performance marketing, media buying, data-driven advertising, AI automation, and brand acceleration .

We work with some of the world’s most recognized brands — delivering measurable ROI, creative excellence, and full-funnel digital transformation.

Position Overview

The Chief Marketing Officer (CMO) at Snapbeep Digital will be the driving force behind our marketing vision, growth strategy, and global brand positioning .

This leader will oversee all marketing verticals — from creative and communications to analytics, lead generation, and client acquisition — ensuring Snapbeep remains at the forefront of digital innovation and performance excellence.

Key Responsibilities 1. Strategic & Leadership
  • Define the global marketing roadmap and ensure alignment with overall business and revenue goals.
  • Lead and inspire a multi-disciplinary marketing team (creative, paid media, SEO, PR, automation, influencer, and performance units).
  • Work directly with the CEO to scale Snapbeep’s global footprint and B2B growth.
  • Manage marketing budgets, ROI tracking, and performance analytics.
2. Brand & Communication
  • Elevate Snapbeep’s brand image across international markets through storytelling, digital PR, and thought leadership.
  • Oversee internal and external communication — from corporate branding to public relations and investor-facing content.
  • Develop strategic collaborations, sponsorships, and influencer partnerships that align with Snapbeep’s positioning.
3. Growth & Performance Marketing
  • Drive lead generation , client acquisition, and retention strategies across all channels.
  • Scale paid media campaigns across Google, Meta, LinkedIn, and programmatic platforms.
  • Optimize data-driven funnels and campaign automation to achieve measurable growth targets.
  • Integrate AI-based tools and analytics dashboards for smarter decision-making.
4. Product & Innovation Marketing
  • Collaborate with tech and business units to position Snapbeep’s proprietary platforms and SaaS tools in global markets.
  • Launch go-to-market (GTM) strategies for new services and partnerships.
  • Ensure consistent value communication across all digital and physical touchpoints.
5. Leadership & Culture
  • Foster a performance-driven, creative, and data-oriented marketing culture.
  • Recruit, mentor, and manage a high-performing marketing team.
  • Represent Snapbeep at industry events, conferences, and media forums.
Qualifications
  • 8–15 years of experience in marketing, with at least 5 years in a senior leadership or CMO role.
  • Proven success in performance marketing, B2B/B2C digital strategy, and brand scaling .
  • Strong knowledge of Google Ads, Meta Ads, LinkedIn Campaign Manager, CRM tools, analytics platforms, and AI marketing technologies .
  • Excellent leadership, communication, and analytical skills.
  • Experience working in or with global markets is a major plus.
Compensation & Benefits
  • Competitive salary + performance-based incentives.
  • Profit-sharing and stock options (based on performance).
  • Executive-level perks including travel, health, and leadership retreats.
  • Opportunity to lead one of the fastest-scaling digital firms in the world.
Location
  • Headquarters: Mumbai / Dubai (Hybrid)
  • Global travel may be required for conferences, client meetings, and partnerships.


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Chief Marketing Officer

Delhi, Delhi ₹1200000 - ₹3600000 Y National Institute for Smart Government (NISG)

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Job Description

Department of Post (DOP)

Job Title: Chief Marketing Officer (CMO)

Location: Delhi

Role Summary

The CMO will lead all strategic marketing, branding, and public engagement efforts across India Post, driving alignment with the Departments transformation goals, digital initiatives, and customer service expansion. The position will be central to:

  • Modernizing the brand
  • Enhancing public trust
  • Expanding customer base
  • Driving digital engagement and citizen outreach
  • Coordination with all 23 Postal Circles for Marketing activities

Justification for CMO Positioning

  1. Rebranding a Legacy Institution: Showcase transformation and modernization to both urban and rural customers.
  2. Strategic Customer Engagement: Compete effectively with private players by leveraging India Posts reach, trust, and affordability.
  3. Maximizing Adoption of New Offerings: Increase usage of digital services, Mail Services, Parcels, POSB, PLI, and logistics.
  4. Leadership for Integrated Communication: Unify marketing efforts across silos and enhance coordination.
  5. Stakeholder & Media Relations: Manage high-level engagements and press/public communication.
  6. Data-Driven Decision Making: Institutionalize analytics to inform service design and campaign strategy.
  7. Revenue Growth through Positioning: Boost commercial success through well-targeted messaging.
  8. Capacity Building: Establish a strong marketing culture within DoP.

Key Responsibilities

Strategic Marketing

  • Develop and implement an integrated marketing strategy
  • Align branding efforts with the Departments mission
  • Oversee promotion of key services (logistics, banking, insurance, e-commerce)

Digital & Traditional Media Outreach

  • Lead multi-channel campaigns across print, TV, radio, social media, and digital platforms
  • Ensure culturally relevant, inclusive messaging for urban and rural audiences

Public Relations & Stakeholder Engagement

  • Represent the Department in media interactions, events, and press briefings
  • Build communication frameworks for partnerships and inter-governmental coordination

Customer Experience

  • Improve customer journey across all touchpointsphysical, web, and mobile
  • Launch feedback systems and user satisfaction programs

Data & Insights

  • Institutionalize data-backed campaign planning and evaluation
  • Monitor KPIs and reporting for ongoing optimization

Team Leadership

  • Lead and mentor the marketing team
  • Collaborate across verticals and support capacity building

Qualifications & Experience

  • Essential: Masters Degree in Marketing, Business Administration, or Public Policy
  • Experience: 1520 years in marketing, including 10+ years in a leadership role
  • Preferred: Experience in public sector, logistics, telecom, or banking; familiarity with rural marketing

Core Competencies

  • Strategic communication planning
  • Expertise in digital and traditional media
  • Strong leadership and stakeholder management
  • Data literacy and marketing analytics
  • Crisis communication and reputation management

KPIs

  • Increase in customer acquisition and product usage
  • Growth in digital metrics (website visits, app downloads, social engagement)
  • Improved public sentiment and customer satisfaction
  • Media coverage, campaign impact, and brand recall

Preferred Candidate Profile:

  • Essential: Masters Degree in Marketing, Business Administration, or Public Policy
  • Experience: 1520 years in marketing, including 10+ years in a leadership role
  • Preferred: Experience in public sector, logistics, telecom, or banking; familiarity with rural marketing
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