658 Concept Development jobs in India
Head of Brand & Innovation (FMCG)
Posted 23 days ago
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Job Description
Key responsibilities include:
- Developing and executing overarching brand strategies that drive market share, consumer engagement, and brand equity across all FMCG product lines.
- Leading the identification, ideation, development, and launch of new products and line extensions, from concept to market.
- Conducting thorough market research, consumer insights analysis, and competitive landscape assessments to inform brand and innovation strategies.
- Managing the brand P&L, setting marketing objectives, and overseeing budget allocation for brand activities and new product development.
- Building and leading a high-performing brand and innovation team, fostering a culture of creativity, collaboration, and results-orientation.
- Collaborating closely with cross-functional teams, including R&D, sales, operations, and supply chain, to ensure successful product development and commercialization.
- Developing and implementing integrated marketing communication plans across various channels to build brand awareness and drive demand.
- Monitoring brand performance metrics, market trends, and consumer feedback, adapting strategies as needed to maintain competitive advantage.
- Identifying new business opportunities and strategic partnerships to expand the brand portfolio and market reach.
- Ensuring brand consistency and messaging across all touchpoints.
- Mentoring and developing talent within the brand and innovation functions.
- Driving a culture of continuous learning and staying at the forefront of FMCG marketing and innovation trends.
The ideal candidate will possess a Master's degree in Business Administration, Marketing, or a related field, with a strong emphasis on FMCG marketing and brand management. A minimum of 10-12 years of progressive leadership experience in brand management and new product innovation within the FMCG industry is essential. Proven success in launching and scaling successful consumer brands and innovative products is required. Exceptional strategic thinking, creative problem-solving, and strong analytical skills are critical. Outstanding leadership, communication, and stakeholder management abilities are paramount. This fully remote role offers unparalleled flexibility and the opportunity to shape the future of a leading FMCG company on a global scale.
Brand Manager - Innovation
Posted 1 day ago
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Job Description
Key Responsibilities:
- Identify new product opportunities through market research, consumer insights, and competitive analysis.
- Develop and execute innovation strategies aligned with brand objectives and market trends.
- Lead cross-functional teams (R&D, Marketing, Sales, Supply Chain) in the development and launch of new products.
- Define product positioning, messaging, and go-to-market plans.
- Manage the new product development process from concept to commercialization, including stage-gate reviews.
- Develop business cases, including financial projections and P&L analysis, for new initiatives.
- Monitor product performance post-launch and identify opportunities for optimization.
- Collaborate with the marketing team on integrated communication campaigns for new products.
- Stay abreast of industry trends, emerging technologies, and evolving consumer behaviors.
- Present innovation pipeline and project updates to senior leadership.
Qualifications:
- MBA or Master's degree in Marketing, Business Administration, or a related field.
- Minimum of 5-7 years of experience in brand management, product management, or marketing within the FMCG industry.
- Proven track record of successfully launching new products and driving brand growth.
- Strong understanding of market research, consumer insights, and data analysis.
- Excellent project management and cross-functional team leadership skills.
- Proficiency in strategic brand planning and marketing communications.
- Creative thinker with a passion for innovation and consumer-centric approaches.
- Strong analytical and problem-solving abilities.
- Excellent written and verbal communication and presentation skills.
- Ability to thrive in a dynamic and fast-paced environment.
Brand Manager - Innovation
Posted 4 days ago
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Job Description
Key Responsibilities:
- Develop and implement integrated brand strategies to drive brand awareness, equity, and market share.
- Conduct market research and analyze consumer insights to identify trends and opportunities for innovation.
- Oversee product development from concept to launch, working closely with R&D and marketing teams.
- Manage the brand's advertising, promotional, and digital marketing campaigns.
- Monitor competitor activities and market dynamics to adapt strategies accordingly.
- Manage the brand's P&L, ensuring profitability and efficient resource allocation.
- Collaborate with sales teams to ensure effective in-market execution of brand plans.
- Develop compelling brand narratives and ensure consistent brand messaging across all touchpoints.
- Lead cross-functional teams to achieve brand objectives.
- Analyze campaign performance and provide regular reports on brand health and market performance.
- Identify and evaluate potential partnerships and collaborations.
- MBA in Marketing or a related field from a reputed institution.
- Minimum of 4-5 years of experience in brand management within the FMCG sector.
- Proven track record of developing successful brand strategies and launching new products.
- Strong understanding of consumer behavior, market dynamics, and competitive analysis.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Demonstrated ability to lead and influence cross-functional teams.
- Exceptional communication, presentation, and interpersonal skills.
- Proficiency in marketing analytics tools and project management.
- Creative thinking and a passion for innovation.
- Experience with digital marketing and social media platforms.
Brand Manager - Innovation
Posted 5 days ago
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Job Description
Key responsibilities include managing the entire product lifecycle, from ideation and market research to launch and post-launch analysis. You will collaborate closely with R&D, sales, and cross-functional teams to ensure successful product development and go-to-market strategies. The ideal candidate will possess a strong understanding of consumer insights, market dynamics, and the competitive landscape within the FMCG industry. You should have a proven ability to develop compelling brand narratives and execute multi-channel marketing plans. Excellent analytical, project management, and interpersonal skills are essential.
We are looking for a candidate with a Bachelor's or Master's degree in Marketing, Business Administration, or a related field, coupled with significant experience in brand management within the FMCG sector. Experience with digital marketing, social media engagement, and market research tools is highly desirable. You will be expected to present brand plans and performance reports to senior management. This is a fantastic opportunity to shape the future of leading consumer brands and drive significant business impact within a dynamic and fast-paced environment.
Brand Manager, Innovation
Posted 5 days ago
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Job Description
Responsibilities:
- Develop and execute innovative brand strategies to drive market growth and consumer engagement.
- Conduct market research, competitor analysis, and consumer trend identification to inform product development and marketing initiatives.
- Lead the cross-functional team through the new product development process, from concept to commercialization.
- Develop comprehensive marketing plans, including positioning, pricing, promotion, and distribution strategies.
- Manage brand budgets and ensure profitable product launches and ongoing brand performance.
- Collaborate with R&D, sales, creative agencies, and other stakeholders to ensure successful execution of marketing programs.
- Analyze brand performance metrics, market data, and consumer feedback to optimize strategies and identify areas for improvement.
- Present brand plans and performance updates to senior management.
- Ensure brand consistency across all consumer touchpoints.
- Stay abreast of industry trends and best practices in brand management and marketing.
- Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
- Minimum of 7 years of progressive experience in brand management, preferably within the FMCG sector.
- Proven track record of successfully launching and managing consumer brands.
- Strong understanding of marketing principles, consumer insights, and market analysis.
- Excellent strategic thinking, analytical, and problem-solving skills.
- Demonstrated project management capabilities and experience leading cross-functional teams.
- Exceptional communication, presentation, and interpersonal skills.
- Proficiency in market research tools and data analysis.
- Experience in a fast-paced, dynamic work environment.
Brand Manager, Innovation
Posted 12 days ago
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Job Description
Key Responsibilities:
- Conducting market research and consumer analysis to identify unmet needs and growth opportunities.
- Developing and presenting innovative product strategies and roadmaps.
- Collaborating closely with R&D, sales, marketing, and supply chain teams to bring new products to market.
- Managing the product development process from ideation to commercialization.
- Defining product positioning, messaging, and go-to-market strategies.
- Developing and executing integrated marketing plans to support new product launches.
- Monitoring product performance, analyzing sales data, and making recommendations for optimization.
- Managing product budgets and P&L responsibility for innovation projects.
- Staying ahead of industry trends, competitive landscape, and technological advancements.
- Presenting business cases and proposals to senior leadership.
Qualifications:
- Bachelor's or Master's degree in Business Administration, Marketing, or a related field.
- Minimum of 5-7 years of experience in brand management or product marketing within the FMCG industry.
- Proven track record of successfully launching new products and driving market share growth.
- Strong understanding of consumer insights, market research methodologies, and competitive analysis.
- Excellent strategic thinking, analytical, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills.
- Experience in cross-functional team leadership and project management.
- Demonstrated ability to manage budgets and P&Ls.
- Proficiency in MS Office and experience with relevant marketing analytics tools.
- A passion for innovation and a creative mindset.
Our client is committed to fostering a collaborative and dynamic work environment where innovation thrives.
The successful candidate will be a motivated self-starter, adept at navigating complex projects and influencing stakeholders at all levels.
We are seeking a leader who can inspire teams and deliver exceptional results.
The role offers significant exposure to senior management and strategic decision-making processes.
Your ability to translate consumer desires into tangible, market-leading products will be key to success.
We look for individuals with a relentless drive to push boundaries and deliver consumer delight.
This is an exciting opportunity for a seasoned brand professional to make a substantial impact.
The position requires a deep understanding of the Indian FMCG market dynamics and consumer behavior.
Collaboration with global teams may be a component of this role, depending on project scope.
A keen understanding of market trends and emerging consumer preferences is essential.
The ultimate goal is to deliver superior product experiences and build lasting brand loyalty.
This role offers a unique chance to influence product strategy at a senior level.
The candidate must be adept at navigating the complexities of product development and launch.
Brand Manager - Innovation
Posted 23 days ago
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Brand Manager - Innovation & Product Development (FMCG)
Posted 1 day ago
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Job Description
Key Responsibilities:
- Develop and execute comprehensive brand strategies aligned with business objectives for new and existing FMCG product lines.
- Conduct in-depth market research and consumer analysis to identify emerging trends, unmet needs, and competitive landscapes.
- Lead the ideation, development, and launch of new products from concept to commercialization, collaborating closely with R&D, sales, and marketing teams.
- Manage the entire product lifecycle, including positioning, pricing, promotion, and distribution strategies.
- Craft compelling brand messaging and marketing campaigns that resonate with target audiences across various channels.
- Monitor brand performance, analyze sales data, and track key marketing metrics to optimize strategies and ensure ROI.
- Manage P&L for assigned brands, working within budget constraints and driving profitability.
- Build and maintain strong relationships with internal stakeholders and external agencies.
- Stay abreast of industry best practices and competitor activities to maintain a competitive edge.
- Present strategic recommendations and performance updates to senior management.
- Champion consumer-centricity throughout the product development and marketing processes.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 7 years of progressive experience in brand management, specifically within the FMCG industry.
- Demonstrated success in launching and managing high-growth consumer brands.
- Strong analytical skills with the ability to translate complex data into actionable insights.
- Exceptional strategic thinking, marketing planning, and execution capabilities.
- Excellent communication, presentation, and interpersonal skills.
- Experience with market research methodologies and consumer insights generation.
- Proven ability to manage cross-functional teams and lead projects effectively.
- Proficiency in digital marketing and e-commerce strategies is a significant advantage.
- A passion for understanding consumer behavior and market dynamics.
Brand Manager - Innovation & New Product Development
Posted 18 days ago
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Job Description
Key responsibilities include: conducting market research and consumer insights analysis to identify unmet needs and emerging trends, developing product concepts and business cases for new launches, collaborating with R&D, marketing, sales, and supply chain teams to ensure seamless product development and execution, defining product positioning, messaging, and go-to-market strategies, managing product P&Ls, and overseeing the entire product lifecycle from ideation to commercialization. You will be responsible for ensuring that new products align with the company's brand strategy and meet financial objectives. The role requires strong project management skills, excellent communication abilities, and the capacity to influence cross-functional teams. A passion for innovation and a proven track record in bringing successful new products to market within the FMCG sector are essential. This position offers a significant opportunity to shape the future of our client's product offerings and contribute to their continued success in a dynamic consumer market.
Qualifications:
- Master's degree in Business Administration (MBA), Marketing, or a related field.
- Minimum of 5 years of experience in brand management or product marketing, preferably within the FMCG industry.
- Demonstrated success in new product development and launch management.
- Strong understanding of market research, consumer insights, and category management.
- Proven ability to develop and execute comprehensive marketing strategies.
- Excellent project management and organizational skills.
- Strong financial acumen and experience managing P&Ls.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to lead and influence cross-functional teams effectively.
Senior Concept Artist - Game Development
Posted 1 day ago
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Job Description
Key Responsibilities:
- Create high-quality concept art for characters, environments, props, vehicles, and UI elements.
- Collaborate with Art Directors and Game Directors to establish and maintain the visual style of game projects.
- Develop mood boards, colour palettes, and lighting studies to define the game's atmosphere.
- Sketch and illustrate detailed designs, providing clear visual direction for 3D modelers and texture artists.
- Iterate on concepts based on feedback from the development team.
- Research and stay informed about current trends in game art and visual design.
- Contribute to art team meetings and provide creative input.
- Mentor and guide junior concept artists.
- Ensure consistency and quality across all visual assets.
- Bachelor's degree in Fine Arts, Digital Art, or a related field, or equivalent professional experience.
- Minimum of 5 years of experience as a Concept Artist in the game development industry.
- An exceptional portfolio showcasing a wide range of artistic skills and styles.
- Proficiency in Adobe Photoshop, Procreate, and other relevant digital art software.
- Strong understanding of anatomy, perspective, composition, colour theory, and lighting.
- Experience with 3D concepting tools (e.g., ZBrush, Blender) is a plus.
- Excellent communication, collaboration, and problem-solving skills.
- Ability to work effectively in a hybrid team environment and meet deadlines.
- Passion for video games and a deep understanding of game art pipelines.