6,617 Consumer Behavior jobs in India

• Design and execute market research studies, including surveys, focus groups, and interviews.
• Analyze sales data, market share reports, and competitor activity to identify key trends and opportunities.
• Utilize statistical software and data analysis tools to interpret complex datasets.
• Translate data into compelling insights and actionable recommendations for marketing, product, and sales teams.
• Monitor and analyze social media conversations and online sentiment to gauge brand perception and consumer sentiment.
• Develop consumer personas and journey maps to deepen understanding of target audiences.
• Present research findings and insights to stakeholders at various levels of the organization.
• Collaborate with cross-functional teams to integrate consumer insights into strategic planning and campaign development.
• Stay abreast of the latest methodologies in consumer research and data analytics.
• Contribute to the development of a strong data-driven culture within the organization.

• Bachelor's degree in Marketing, Business, Statistics, Psychology, or a related field. A Master's degree is preferred.
• 3+ years of experience in consumer insights, market research, or analytics roles, preferably within the FMCG sector.
• Proficiency in quantitative and qualitative research methodologies.
• Strong analytical skills with experience using statistical analysis software (e.g., SPSS, R, Python).
• Excellent data visualization skills using tools like Tableau, Power BI, or similar.
• Exceptional ability to synthesize complex information and communicate findings clearly and concisely.
• Experience with survey platforms (e.g., SurveyMonkey, Qualtrics) and social listening tools.
• Strong understanding of consumer behavior and market dynamics.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
• A proactive, curious, and business-oriented mindset.

Market Research Analyst – Quantitative_Contract_Hyderabad_Hybrid_(with top fortune 40 captive FMCG)

Job Title: Market Research Analyst – Quantitative

Job Type: Full-Time

Duration: Contract

Experience: 7-10 Years

Location: Hyderabad

Mode of work: Hybrid

Job Description:

Key Requirements -

• Market research/consumer insights background with experience into Quantitative Research.
• Well versed with market research life cycle starting from research methodology, questionnaire designing, data analysis and insights generation
• Good understanding of consumer survey research data . Experience into analysing large voluminous of data and generating insights
• Should be proficient in Advanced Excel and IBM SPSS . Experience into other analytical tools like RFS/survey reporter is good to have
• Good exposure to market research methodologies or reporting types like Consumer Segmentation, brand health tracking studies, Usage and attitude studies
• Agency background mainly from Kantar, Nielsen, IPSOS is beneficial

Key Skills - Quantitative Research, Consumer Survey Data Analysis, Statistical Analysis, Consumer Segmentation, Questionnaire Designing, Advanced Excel, SPSS, U&A Research.

Position Title

CPW Analyst I, Consumer Insights

Function/Group

Consumer & Market Insights (CMI)

Location

Mumbai

Shift Timing

11 am to 8 pm

Role Reports to

Manager

Remote/Hybrid/in-Office

Hybrid

ABOUT GENERAL MILLS 

We make food the world loves: 100 brands. In 100 countries. Across six continents. With iconic brands like Cheerios, Pillsbury, Betty Crocker, Nature Valley, and Häagen-Dazs, we’ve been serving up food the world loves for 155 years (and counting). Each of our brands has a unique story to tell.

How we make our food is as important as the food we make. Our values are baked into our legacy and continue to accelerate

us into the future as an innovative force for good. General Mills was founded in 1866 when Cadwallader Washburn boldly bought the largest flour mill west of the Mississippi. That pioneering spirit lives on today through our leadership team who upholds a vision of relentless innovation while being a force for good. For more details check out

General Mills India Center (GIC) is our global capability center in Mumbai that works as an extension of our global organization delivering business value, service excellence and growth, while standing for good for our planet and people.

With our team of 1800+ professionals, we deliver superior value across the areas of Supply chain (SC) , Digital & Technology (D&T) Innovation, Technology & Quality (ITQ), Consumer and Market Intelligence (CMI), Sales Strategy & Intelligence (SSI) , Global Shared Services (GSS) , Finance Shared Services (FSS) and Human Resources Shared Services (HRSS).For more details check out

We advocate for advancing equity and inclusion to create more equitable workplaces and a better tomorrow.

JOB OVERVIEW  

Function Overview

The future of food will be created by those who best anticipate evolving consumer behavior. Consumer & Market Insights (CMI) collects,

curates, and combines data, human behavior understanding, and empathy to achieve competitive advantage for General Mills.

Our mission in CMI ‘globally’ is to be the spark that ignites growth acceleration, connecting insights and analytics to drive action.

We drive business growth through a deep understanding of our consumers and our markets. Our goal is to illuminate growth opportunities and guide teams to activate behind them through consumer-led strategies and ideas.

CMI Mumbai is an extension of General Mills CMI global organization, working closely with Growth Analytics & Foresights central teams,

and all our GMI business segments i.e. North America Retail, Pet, International and North America Food Service, along with the CPW business (GMI’s JV with Nestle). We are a young and dynamic team of ~100 and growing, with research, data, and analytical skills, with the unique opportunity to shape and scale capabilities across our global organization.

For more details about General Mills please visit this Link

Key Accountabilities

Project management and execution

· Accountable for end-to-end project management

o Develop proficiency in using DIY research platforms like Qualtrics, Dynata, QualSights, Synthesio etc.

o Responsible for questionnaire designing and survey programming on DIY platform

o Synthesize data and analysis into impactful, action-orientated reports for internal stakeholders

o Ensuring each project is delivered on time with high accuracy

· Creating a story out of the insights using compelling narratives, visuals, and data-driven evidence

Vendor management

· Partner with external research agencies to drive high quality and actionable deliverables

Stakeholder management

· Understanding stakeholder requirements and suggesting appropriate research methods based on business requirement

· Effectively managing conversations with stakeholders with minimum supervision

· Communicate key findings and present actionable recommendations to stakeholders and leadership team

Minimum Qualifications

Preferred Qualifications  

We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.

About GRG Health: 

GRG Health (A Growman Group Company) is an awarded, global healthcare knowledge services and market research company head quartered in Pune (India) with offices in Gurgaon, Bangalore, Boston (USA) and Singapore. 

GRG Health is working on developing machine learning models that can be implemented in traditional insights gathering and analytics approach. Our dedicated teams of data scientists are working with a few clients on pilot run of our AI engine. 

Job Specification: 

• Qualifications: BSc/BTech/MSc MTech (Biotech, Microbiology, Pharmacy and any life 

science or healthcare stream 

• Experience: Fresher 

• Probation: 4 Months 

• Location: Pune/Gurgaon 

• Bond: 1 Year 

• Shifts: Rotational Shifts (Including night shifts) 

• Hybrid: (After Probation Confirmation) 

Roles & Responsibilities: 

• You will be responsible for conducting online market/business. 

• Support in research and analysis of market topics. 

• Generate market reports/information database. 

• Create lead across EU and APAC countries and recruit them for interviews via email and phone. 

• Assisting moderate qualitative and quantitative interviews with professionals across the globe via phone. 

• Candidates are expected to conduct in-depth interviews (both face-to-face and telephonic) of target respondents. 

• The candidate is expected to interpret the data and liaise with the team to generate insights and develop reports. 

Skill set required: 

• Strong communication and presentation skills 

• Ability to interpret data and do multitask 

• Knowledge of Market Research 

• Strong analytical and critical skills 

About GRG Health: GRG Health (A Growman Group Company) is an awarded, global healthcare knowledge services and market research company headquartered in Pune (India) with offices in Gurgaon, Bangalore, Boston (USA), and Singapore.

GRG Health is working on developing machine learning models that can be implemented in traditional insights gathering and analytics approaches. Our dedicated team of data scientists is working with a few clients on a pilot run of our AI engine.

Job type: Full Time

Location: Gurgaon/ Pune

Website:

Probation – 4 Months

Bond – 1 Year

Experience: Fresher

Work Mode : Hybrid (After Probation Confirmation)

Shifts: Rotational Shifts (Including Night Shift)

Qualifications:

• MBA/BSc/BTech/MSc/MTech (Biotech, Microbiology, Pharmacy and any life science or healthcare stream 

Roles & Responsibilities:

• You will be responsible for conducting online market/business.
• Support in research and analysis of market topics.
• Generate market reports/information database.
• Create lead across EU and APAC countries and recruit them for interviews via email and phone.
• Assisting moderate qualitative and quantitative interviews with professionals across the globe via phone.
• Candidate is expected to conduct in-depth interviews (both face-to-face and telephonic) of target respondents. Candidate is expected to interpret the data and liaise with the team to generate insights and develop reports.

Skill set required:

• Strong communication and presentation skills

• Ability to interpret data and do multitask

• Knowledge of Market Research

Selection process:

There will be two rounds for the selection process -

• PI - 1st Round – HR Interview

• PI - 2nd Round – Assessment Test

• PI - 3rd Round – Management Interview  

Hiring For USA based Multinational Company

We are seeking a detail-oriented and analytical Market Research Analyst to support data-driven decision-making by collecting, analyzing, and interpreting market data. The ideal candidate will help the organization understand current market conditions, customer preferences, and competitive landscapes to guide strategic planning, product development, and marketing initiatives.

• Conduct primary and secondary research to gather market intelligence on industry trends, customer behavior, and competitor performance.
• Design and execute surveys, focus groups, interviews, and observational studies to collect data.
• Analyze customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
• Compile and analyze statistical data using modern tools and software (e.g., Excel, SPSS, R, Python, Tableau).
• Interpret data trends and patterns to provide actionable insights and strategic recommendations.
• Monitor and forecast marketing and sales trends based on research findings.
• Prepare clear and compelling reports, dashboards, charts, and presentations for internal stakeholders.
• Present research findings to senior leadership and cross-functional teams.
• Translate complex data into understandable insights for business strategy, product development, and marketing.
• Track competitor products, pricing, sales, and marketing strategies.
• Benchmark performance against key competitors and industry standards.
• Work closely with marketing, product, sales, and executive teams to align research goals with business objectives.
• Provide insights to support campaign development, go-to-market strategy, and customer segmentation.

Project Role: Market Research Analyst

Work location: Bangalore

Industry Experience: Pharma

Work Timing: 6:30pm to 3:30 am (US Shift)

Overview:

Manages and creates contracted deliverables and revenue generating requests for clients. Builds, establishes and maintains effective business relationships with clients to support their questions and requests as their day-to-day contact. Partners with clients to derive optimum value from IQVIA Global products and services by explaining and expanding the usage of current IQVIA deliverables while identifying revenue opportunities within existing clients. Researches, analyses and responds to client inquiries that are complex and non-routine. Conducts product/services and process training for clients and other employees. Facilitate service meetings established by contract and client. Partners with the account manager to identify client business issues and provide solutions. Represent IQVIA on external client projects.

The role of a Market Research analyst:

• Manage Pharma accounts purchasing GMI offerings
• Ensures fulfilment of contract specifications or possibly ad-hoc requests for assigned pharma accounts
• Partners with clients to derive optimum value from IQVIA products and services while identifying revenue opportunities
• Research, analyze and respond to client inquiries that may be very complex and non-routine
• Partners with account manager to identify client business issues and provide solutions
• Conducts product, service and process training for clients and IQVIA employees
• Active participant within recurring client facing service meetings
• Client focused, flexible, able to multitask, excellent time management skills and a team player who is also able to work independently
• Day-to-day contact builds, establishes & maintains effective business relationships with client to support their questions & requests.

Qualifications

• Bachelor's Degree Preferred
• Five (5) years of related work experience Preferred
• Knowledge of the concepts, practices and procedures of the client service representative field - Required
• Knowledge of IQVIA products Preferred
• Pharmaceutical experience Preferred
• Meeting facilitation, presentation and training experience
• Proficiency in PC applications, such as Excel
• Ability to communicate effectively with various levels in the organization (written and oral) and to manipulate large transactional databases
• Good business acumen
• Demonstrates problem solving, analytical and expert customer service skills
• Demonstrates ability to develop and maintain relationships in a diverse business environment and to understand complex concepts and processes quickly

Market Research Analyst – Quantitative_Contract_Hyderabad_Hybrid_(with top fortune 40 captive FMCG)

Job Title: Market Research Analyst – Quantitative

Job Type: Full-Time

Duration: Contract

Experience: 7-10 Years

Location: Hyderabad

Mode of work: Hybrid

Job Description:

Key Requirements -

• Market research/consumer insights background with experience into Quantitative Research.
• Well versed with market research life cycle starting from research methodology, questionnaire designing, data analysis and insights generation
• Good understanding of consumer survey research data . Experience into analysing large voluminous of data and generating insights
• Should be proficient in Advanced Excel and IBM SPSS . Experience into other analytical tools like RFS/survey reporter is good to have
• Good exposure to market research methodologies or reporting types like Consumer Segmentation, brand health tracking studies, Usage and attitude studies
• Agency background mainly from Kantar, Nielsen, IPSOS is beneficial

Key Skills - Quantitative Research, Consumer Survey Data Analysis, Statistical Analysis, Consumer Segmentation, Questionnaire Designing, Advanced Excel, SPSS, U&A Research.