3,679 Consumer Behavior jobs in India

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

Market Research Analyst/ Senior Market Research Analyst
Roche India – Roche Services & Solutions
Chennai/ Hyderabad
A healthier future. It's what drives us to innovate. To continuously advance science and ensure everyone has access to the healthcare they need today and for generations to come. Creating a world where we all have more time with the people we love.

That's what makes us Roche.

Roche has established Global Analytics and Technology Center of Excellence (GATE) in India to drive analytics & technology driven solutions by partnering with Roche affiliates across the globe.

As a
Market Research Analyst/ Senior Market Research Analyst,
you will work closely with stakeholders in the business teams across Roche's global affiliates, conduct research on internal & external data sources, generate qualitative and quantitative insights, and deliver high quality research and analytics solutions to business problems. You will be required to conceptualize unstructured business problems and apply research and analytical skills to address business questions.

Your Opportunity

• Be the subject matter expert on healthcare industry trends, and secondary research
• Develop a deep understanding of patients, other customers (such as HCPs, Payers), and market dynamics (healthcare industry)
• Proactively mine internal information, reports maintained by vendors and other external sources to spot trends, patterns, areas of opportunities and threats for the business, synthesis insights and build the initial foundational insights and story
• Gather insights from various sources, including public & proprietary databases, and translate the information into insightful stories that help in developing strategies
• Design and execute primary and secondary market research, synthesizing the results and insights from the research into actionable recommendations for business
• Generate qualitative / quantitative reports that communicate the key takeaways in an easy-to-understand manner
• Proficiency in understanding market landscape and surfacing insights across multiple primary data sources
• Present the findings from the analyses to the stakeholders in an effective and structured fashion
• Experience in synthesizing concise summaries focused on the key insights that inform business decisions in a holistic point of view; effectively weigh and communicate trade-off considerations
• Ability & working experience of leveraging various Gen AI tools to automate the initial analysis of customer feedback, transcripts, multiple qualitative research studies reducing analysis time while ensuring accuracy of the findings
• Exposure of product development teams involved in building enterprise level HC Analytics tools encompassing data & insight from primary market intelligence - highly desirable
• Take complete ownership and work with minimal guidance to add value in a dynamic environment
• Experience in designing and conducting surveys – desirable
• Knowledge of data visualization techniques and tools such as Tableau or Power BI to create visual representations of research findings – highly recommended

Specific Requirements W.r.t. Quantitative Market Research
Strong understanding of basic statistical concepts and ability to apply them to analyze data from primary and secondary research studies

Ability to work with statistical software packages such as SPSS, R, or SAS to clean, analyze, and interpret data – highly preferred Utilize and be comfortable working with raw data from quant studies - cleaning data, analyzing data and charting data into a meaningful story (ATUs, Trackers) Comfort running MaxDiff survey analysis / Conjoint studies/ cluster analysis/ factor analysis and similar studies

Specific Requirements W.r.t. Qualitative Market Research
Comfortable in synthesizing qualitative insights into a meaningful / impactful and motivating story

Desk research to provide background insights on the topic

Ability to create landscape reports / topical reports utilizing information available in public domain

Synthesizing insights from multiple channels into business relevant meaningful story

Who You Are

• You hold a bachelor's degree and 4-7 years of experience in the market and business research space in the Pharma, Healthcare and Biotechnology domain
• Experience of working with US customers
• Strong understanding of the drug development process from clinical phases to launch and commercialization
• Knowledge of qualitative and quantitative MR techniques and experience in qualitative and quantitative analysis
• Hands on experience with SQL, MS-Excel & MS-PowerPoint is must and SAS/ Python/ AWS/ R/ SPSS are nice to have
• Strong verbal and written communication skills with ability to develop compelling stories, present to the stakeholders and influence decision-making
• Self-starter with innovative mindset and passionate about solving complex problems
• Highly motivated, learning oriented and quality-focused individuals would be preferred

Who we are

A healthier future drives us to innovate. Together, more than 100'000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let's build a healthier future, together.

Roche is an Equal Opportunity Employer.

What you will do:

• Analyze market and competitor research to identify industry trends, assess market opportunities and size, and provide actionable business insights.
• Conduct market research and financial analysis on Ecolabs industries, customers, competitors, and products to support strategy development
• Manage primary and secondary market research projects
• Conduct studies to determine industry trends, customer needs, and identify growth opportunities
• Deliver comprehensive business intelligence reports on financial, commercial, technological, and operational trends.
• Ensure high-quality output as an individual contributor.

Qualifications:

• Master's degree, preferably an MBA with 5 years of experience in consulting, market research, market intelligence, corporate strategy, or corporate development.

Skills:

• Ability understand and analyze industry and financial data
• Ability to simplify complex data and determine strategic action items
• Strong attention to detail, ensuring accuracy of deliverables
• Experience in primary/secondary research and market assessment
• Ability to articulate insights concisely, both written and verbal
• Well-read on various subjects, with the ability to interpret macro-economic factors
• Proficient in English communication, report writing, and presentation skills
• Advanced skills in Microsoft Excel, PowerPoint, and Word
• Experience with market industry data tools like Euromonitor, IBIS World, Circana/NPD, AlphaSense

Job Responsibility :-

Experience Canidates Are Applicable For This Post

Sales Tracking & Analysis

• Track sales performance product-wise and sales representative–wise.
• Prepare inquiry vs. conversion ratio analysis.
• Conduct lost order analysis .
• Review forecast vs. target achieved report for each product.
• Submit a weekly planned vs. achieved sales report to the MD
• Analyze the maximum potential of existing parties using Gemini.
• Identify new high-potential ("golden") clients based on distributor capacity.
• Review GAP analysis sheet.
• Conduct export data analysis.

Competitor Analysis

• Create a comprehensive list of industry-related competitors.
• Conduct competitor analysis covering:
• Marketing campaign strategies (online and offline).
• Sales strategies (open market, direct sales, or via distributors).
• Export performance and strategies.
• List of government-approved competitors and pathways for our approval.
• CSR initiatives of competitors.
• Promotional activities of competitors' CEOs/products (magazines, Forbes, etc.).
• Competitors that are publicly listed.
• Competitors' corporate gifting / incentive & relationship offers (e.g., trips, lifting offers, etc.).

Skill :-

• Education :- Any Bechelor Degree
• Experience :- 1 to 4 year
• Salary :- Negotiable
• Contact Person :- HR Sitesh Verma
• Contact No. :

Job Types: Full-time, Permanent

Pay: ₹17, ₹20,000.00 per month

Work Location: In person

We are looking for a highly skilled and experienced Market Research Analyst / Lead Generation professional to join our team in Silicon IT Hub. The ideal candidate will have 2-5 years of experience in market research, lead generation, or a related field.

Roles and Responsibility

• Conduct thorough market research to identify new business opportunities and stay updated with industry trends.
• Generate high-quality leads through various channels, including social media, email campaigns, and cold calling.
• Analyze market data to inform sales strategies and optimize lead generation efforts.
• Collaborate with cross-functional teams to develop and implement effective sales plans.
• Develop and maintain relationships with key stakeholders, including clients, partners, and industry experts.
• Identify and pursue new business opportunities through networking and relationship building.

Job Requirements

• Proven experience in market research, lead generation, or a related field.
• Strong understanding of the IT Services & Consulting industry.
• Excellent communication, interpersonal, and problem-solving skills.
• Ability to work independently and as part of a team.
• Strong analytical and organizational skills.
• Experience working in an international sales environment is preferred.

Job Purpose –  Market & Research Analyst

The
Market Research & Data Analyst

will play a key role in helping our team deliver strategic data insights aligned with company objectives. This individual will focus on understanding core client industries, researching target markets, and identifying new opportunities to support Furation's growth in IT services such as app development, software development, and staff augmentation.

This role is ideal for ambitious professionals who want to accelerate their career in a fast-growing IT company. The Analyst will work closely with the Director, gaining hands-on guidance on identifying and approaching high-potential markets and clients.

Key Responsibilities

• Collect and organize relevant data for calling teams and email campaign teams.
• Research IT and technology industry trends, target markets, competitors, and client segments.
• Conduct in-depth market research to identify potential clients and partnerships in domestic and international markets.
• Build and manage data dashboards (Excel/Google Sheets) to track and analyze findings.
• Generate reports, dashboards, and presentations to effectively communicate insights to leadership.
• Support go-to-market strategies with data-driven insights to strengthen business development and sales efforts.
• Work directly with the Director to define research objectives, methodologies, and strategic recommendations.

Required Skills, Experience & Qualifications

• 0-1  year of experience  in a similar role within an IT company.
• Strong understanding of market targeting and research methods.
• Graduate degree in Business, Marketing, IT, or related field.
• Proficiency in Excel and Google Sheets; experience in managing dashboards.
• Excellent analytical, research, and reporting skills  with strong attention to detail.
• Ability to work independently and collaborate across teams.

Company Description

Option Matrix InfoTech is an innovative technology company dedicated to providing Custom IT Services that empower businesses in the Logistics, Infrastructure, and Healthcare industries. Our solutions include Supply Chain Automation, Field to Office Collaboration, Project Management, Enterprise Planning, Audit Automation, Clinical Scheduling, and Customer Relationship Management. Since 2002, we've successfully completed over 210 projects for more than 100 businesses across 9 countries. Based in India, our off-shore development center enables us to maintain a competitive edge. We value honesty, discipline, and strong partnerships with our employees and clients.

Role Description

This is a full-time, on-site role located in Hyderabad for a Market Research Analyst. The Market Research Analyst will be responsible for conducting comprehensive market research, analyzing market trends, gathering and interpreting data, and creating detailed reports. The role involves working closely with various departments to support business strategy and decision-making processes, and communicating findings effectively to stakeholders.

Qualifications

• Proficiency in Market Analysis, Market Research, and Analytical Skills
• Strong Research capabilities
• Excellent Communication skills, both written and verbal
• Ability to work independently as well as collaboratively with a team
• Bachelor's degree in Market Research, Statistics, Business, or a related field
• Experience in the technology, logistics, infrastructure, or healthcare industries is a plus
• Advanced proficiency in Microsoft Office Suite, especially Excel and PowerPoint
• Experience with statistical software and data analysis tools is an advantage

• Data Collection: Devise and implement methods to collect data on consumers, competitors, and market conditions, including surveys, interviews, and focus groups.
• Data Analysis: Analyze collected data using statistical software to identify patterns, trends, and consumer behavior.
• Trend Monitoring: Monitor and forecast marketing and sales trends to predict future market conditions.
• Reporting & Communication: Convert findings into clear reports, tables, and graphs, and present these results to clients and management to guide decision-making.
• Strategic Input: Provide advice on product design, packaging, pricing, and promotional strategies based on consumer preferences and market research.
• Performance Measurement: Evaluate the effectiveness of existing marketing campaigns and strategies.
• CHAT GPT, AI tools knowledge is must.
• Fresher are welcome
• Minimum graduation is required
• Excellent communication skill is required.

Job Types: Full-time, Permanent, Fresher

Pay: ₹10, ₹20,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Provident Fund

Work Location: In person

About SAIGroup
:

SAIGroup is a private investment firm that has committed $1 billion to incubate and scale revolutionary AI-powered enterprise software application companies. Our portfolio, a testament to our success, comprises rapidly growing AI companies that collectively cater to over 2,000+ major global customers, approaching $750 million in annual revenue, and employing a global workforce of over 4,000 individuals.

Job Summary:
Our firm is seeking a Market Research Analyst who will be responsible for researching industry trends, conducting market analysis, and identifying growth opportunities for our portfolio companies. The ideal candidate will have a strong background in market research methodologies, competitive intelligence, and possess excellent analytical and data visualization skills.

Key Responsibilities:

• Conduct comprehensive market research to identify emerging industry and technology trends
• Analyse market dynamics, competitive landscapes, and consumer behaviour patterns
• Track and report on market size, growth rates, and potential opportunities in AI related sectors
• Develop and maintain market intelligence databases to support investment decisions
• Create detailed market segmentation analyses and identify target market opportunities
• Design and execute both qualitative and quantitative research projects
• Prepare insightful market research reports with actionable recommendations
• Stay abreast of market developments and provide regular updates to the team
• Develop compelling data visualizations and PowerPoint presentations to communicate research findings to senior executives

Qualifications:

• 1–3 years of experience in market research. Demonstrated Interest in technology, innovation, and emerging markets; experience in AI-related projects is a plus.
• Working knowledge of latest AI related developments including but not limited to Generative AI, LLM models, companies/startups working on developing service offerings in the AI industry.
• Experience using market research tools and databases (e.g., Gartner, Forrester, CB Insights).
• Bachelor's degree in Market Research, Marketing, Economics, Business Administration, or related field; Candidates with an MBA are preferred.
• Proficiency in data analysis (Excel, Python) and presentation skills (PPT).
• Familiarity with Python and SQL is not required but would be a plus.
• Excellent critical thinking and problem-solving abilities.
• Outstanding written and verbal communication skills.
• Ability to work independently and collaboratively in a fast-paced environment.

Responsibilities

Conduct market and product research to identify emerging trends and growth

opportunities.

Support the planning and execution of marketing campaigns, lead generation

activities, and strategic initiatives.

Analyze competitor activities and deliver actionable insights to strengthen

market positioning.

Assist in social media and influencer marketing efforts to enhance brand

visibility.

Prepare research reports, strategy documents, and presentations to support

business growth.

Requirements

Excellent communication, research, and presentation skills.

Familiarity with AI tools (ChatGPT, Gemini, Perplexity) for research and

content support.

Understanding of e-commerce dynamics and evolving market trends.

Awareness of digital marketing and influencer-driven strategies.

Strong analytical mindset with problem-solving abilities.

Eligibility

Education: BBA / BBM / BMS / B.Com (or related fields).

Experience: 0–2 years (internship or relevant exposure preferred).