594 Consumer Goods jobs in India
Brand Manager - Consumer Goods
Posted today
Job Viewed
Job Description
Responsibilities:
- Develop and implement comprehensive brand strategies, marketing plans, and promotional campaigns to drive brand awareness, engagement, and sales.
- Conduct market research and consumer insights analysis to identify trends, opportunities, and competitive landscapes.
- Manage the brand's positioning, messaging, and visual identity across all marketing channels.
- Collaborate with product development teams to launch new products and refresh existing ones based on market feedback and consumer needs.
- Oversee advertising, digital marketing, social media, PR, and in-store marketing initiatives.
- Manage the brand budget effectively, ensuring optimal allocation of resources and maximum return on investment.
- Analyze sales data, market share, and campaign performance, providing actionable recommendations for improvement.
- Build strong relationships with advertising agencies, media partners, and other external stakeholders.
- Ensure brand consistency across all touchpoints and maintain brand integrity.
- Monitor consumer feedback and market trends, adapting strategies as necessary.
- Lead and inspire cross-functional teams to achieve brand objectives.
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a plus.
- Minimum of 5 years of experience in brand management, preferably within the FMCG sector.
- Proven track record of developing and executing successful brand strategies and marketing campaigns.
- Strong understanding of consumer behavior, market dynamics, and the FMCG landscape.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Proficiency in market research methodologies and data analysis tools.
- Exceptional communication, presentation, and interpersonal skills.
- Experience with digital marketing, social media management, and content creation.
- Ability to manage multiple projects simultaneously and thrive in a fast-paced environment.
- Creative mindset with a passion for building strong, compelling brands.
Brand Manager - Consumer Goods
Posted today
Job Viewed
Job Description
Responsibilities:
- Develop and implement innovative brand strategies to drive growth and market share.
- Conduct market research and analyze consumer insights to inform brand positioning.
- Manage the brand's annual marketing plan and budget.
- Oversee the execution of integrated marketing campaigns across all relevant channels.
- Collaborate with product development teams on new product launches and line extensions.
- Analyze sales data and marketing campaign performance to optimize strategies.
- Manage relationships with advertising agencies and other marketing partners.
- Ensure consistent brand messaging and visual identity across all touchpoints.
- Monitor competitor activities and market trends to identify opportunities and threats.
- Lead and mentor a team of marketing professionals.
- Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in brand management, preferably within the FMCG sector.
- Proven track record of developing and executing successful brand strategies.
- Strong analytical skills with experience in market research and data analysis.
- Excellent understanding of digital marketing, social media, and traditional advertising.
- Exceptional leadership, communication, and presentation skills.
- Experience managing P&Ls and marketing budgets.
- Ability to work effectively in a hybrid remote and on-site environment.
- Creative thinking and problem-solving abilities.
Brand Manager - Consumer Goods
Posted today
Job Viewed
Job Description
Responsibilities:
- Develop and implement comprehensive brand strategies to drive awareness, preference, and loyalty.
- Conduct market research and analysis to identify consumer insights, market trends, and competitive landscape.
- Manage all aspects of the marketing mix, including product, price, place, and promotion, for assigned brands.
- Develop and execute integrated marketing campaigns across various channels, including digital, social media, traditional advertising, and in-store promotions.
- Collaborate with internal teams (Sales, R&D, Operations) and external agencies to ensure brand consistency and effective execution of marketing plans.
- Monitor and analyze brand performance metrics, sales data, and consumer feedback to optimize strategies and identify growth opportunities.
- Manage brand budgets, ensuring efficient allocation of resources and maximum ROI.
- Develop new product concepts and guide their launch from ideation to market.
- Ensure strong brand positioning and clear communication of value propositions to target audiences.
- Stay abreast of industry best practices and emerging marketing trends.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
- 5+ years of experience in brand management or product marketing within the FMCG industry.
- Proven track record of successfully launching and managing consumer brands.
- Strong understanding of consumer behavior, market dynamics, and marketing principles.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Proficiency in digital marketing, social media marketing, and traditional advertising channels.
- Strong project management and organizational abilities.
- Excellent communication, presentation, and interpersonal skills.
- Experience working with cross-functional teams and external agencies.
- Creative thinker with a passion for building strong brands.
Brand Manager - Consumer Goods
Posted today
Job Viewed
Job Description
Responsibilities:
- Develop and implement integrated brand strategies and marketing plans to achieve business objectives, including market share, revenue, and profitability targets.
- Conduct market research, consumer insights analysis, and competitive landscape assessments to identify growth opportunities and emerging trends.
- Manage the full lifecycle of assigned brands, from concept development to product launch and post-launch analysis.
- Oversee the development and execution of advertising, promotional, and digital marketing campaigns across various channels.
- Collaborate with cross-functional teams, including Sales, R&D, Supply Chain, and Agency Partners, to ensure seamless brand execution.
- Manage the brand's budget effectively, optimizing spend for maximum ROI.
- Monitor brand performance metrics, analyze results, and provide regular reports and recommendations to senior management.
- Develop and maintain strong relationships with key stakeholders, including retailers and distribution partners.
- Lead the innovation pipeline for the brand, identifying new product opportunities and driving their development.
- Ensure brand consistency across all touchpoints and communications.
- Champion brand vision and strategy within the organization.
- MBA or equivalent degree in Marketing, Business Administration, or a related field.
- Minimum of 6 years of experience in brand management within the FMCG industry.
- Proven track record of successfully launching and growing consumer brands.
- Strong understanding of marketing principles, consumer behavior, and market dynamics.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Demonstrated ability to develop and execute effective marketing campaigns.
- Proficiency in market analysis and financial modeling.
- Strong project management and organizational skills.
- Excellent communication, presentation, and interpersonal skills.
- Experience working with agencies and managing external partners.
- Adaptability and ability to thrive in a fast-paced environment.
Brand Manager, Consumer Goods
Posted today
Job Viewed
Job Description
Responsibilities:
- Develop and execute innovative brand strategies to drive market share, revenue growth, and brand equity.
- Oversee the creation and implementation of integrated marketing campaigns across various channels, including digital, social media, advertising, and in-store promotions.
- Conduct market research and competitive analysis to identify consumer insights, market trends, and emerging opportunities.
- Manage brand budgets, ensuring optimal allocation of resources to achieve marketing objectives.
- Collaborate with cross-functional teams, including sales, product development, and creative agencies, to ensure cohesive brand messaging and execution.
- Monitor and analyze brand performance metrics, providing regular reports and recommendations for optimization.
- Develop new product concepts and go-to-market strategies in collaboration with the product development team.
- Build and maintain strong relationships with key stakeholders, including retailers and distribution partners.
- Ensure consistent brand representation across all touchpoints and maintain brand guidelines.
- Identify opportunities for brand extension and innovation.
- Lead and mentor junior marketing team members.
- Manage agency partners to ensure effective delivery of marketing initiatives.
- Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is preferred.
- Minimum of 5-7 years of experience in brand management, preferably within the FMCG sector.
- Proven track record of successfully launching and managing brands, driving significant market share growth.
- Strong understanding of marketing principles, consumer behavior, and market dynamics.
- Experience with digital marketing, social media management, and content strategy.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills.
- Proficiency in market research tools and data analysis software.
- Ability to manage multiple projects simultaneously and work effectively under pressure.
- Creative and innovative mindset.
- Demonstrated leadership capabilities.
Brand Manager - Consumer Goods
Posted today
Job Viewed
Job Description
Brand Manager - Consumer Goods
Posted 2 days ago
Job Viewed
Job Description
Be The First To Know
About the latest Consumer goods Jobs in India !
Brand Manager - Consumer Goods
Posted 2 days ago
Job Viewed
Job Description
The ideal candidate will possess a strong understanding of consumer behavior, market dynamics, and the competitive landscape within the FMCG industry. You will translate consumer insights into actionable brand strategies and initiatives. Key responsibilities include managing marketing budgets, monitoring brand performance through key metrics, and providing regular reports to senior management. The ability to develop compelling brand narratives and execute creative marketing campaigns is essential. Experience with new product launches, market research, and digital marketing platforms is highly valued. This role requires strong analytical skills, excellent communication and presentation abilities, and a strategic mindset to navigate the fast-paced consumer goods market. A passion for building strong brands and connecting with consumers is crucial.
Key Responsibilities:
- Develop and execute integrated marketing strategies for assigned brands to drive growth and market share.
- Conduct market research and competitive analysis to identify trends, opportunities, and threats.
- Translate consumer insights into actionable brand plans and marketing initiatives.
- Manage the brand's marketing budget, ensuring optimal allocation of resources.
- Oversee the development and execution of advertising, promotional, and digital campaigns.
- Collaborate with product development teams on new product introductions and line extensions.
- Monitor brand performance metrics (sales, market share, brand awareness) and provide regular reports.
- Work closely with sales teams to ensure effective in-market execution of brand strategies.
- Manage relationships with external agencies (advertising, PR, digital).
- Develop compelling brand messaging and ensure consistent brand identity across all touchpoints.
- Analyze campaign effectiveness and make data-driven recommendations for optimization.
- Stay abreast of industry best practices and emerging marketing trends.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 5 years of experience in brand management, preferably within the FMCG sector.
- Proven track record of developing and executing successful marketing strategies and campaigns.
- Strong understanding of consumer behavior, market dynamics, and the FMCG landscape.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Proficiency in digital marketing tools and analytics platforms.
- Strong project management and budget management abilities.
- Excellent written and verbal communication, and presentation skills.
- Ability to work effectively in a cross-functional team environment.
- Creative and innovative mindset with a passion for brand building.
Brand Manager - Consumer Goods
Posted 7 days ago
Job Viewed
Job Description
Qualifications:
- MBA in Marketing or a related field.
- Minimum of 6-8 years of experience in brand management, preferably within the FMCG sector.
- Proven track record of developing and launching successful brands and marketing campaigns.
- Strong analytical skills and experience with market research and consumer insights.
- Excellent understanding of marketing principles, advertising, and digital marketing.
- Strong project management and cross-functional collaboration skills.
- Excellent written and verbal communication abilities.
- Proficiency in financial analysis and P&L management.
Brand Manager - Consumer Goods
Posted 8 days ago
Job Viewed
Job Description
Key Responsibilities:
- Developing and implementing integrated brand strategies to achieve business objectives.
- Conducting market research and competitor analysis to identify growth opportunities.
- Managing the product lifecycle, including new product development and launches.
- Creating and executing marketing campaigns across various channels (advertising, digital, PR, trade marketing).
- Monitoring brand performance metrics and analyzing sales data to optimize strategies.
- Managing the brand budget and ensuring efficient allocation of resources.
- Collaborating with cross-functional teams (sales, R&D, supply chain) to ensure successful product execution.
- Developing and maintaining strong relationships with advertising agencies and external partners.
- Ensuring brand consistency and adherence to brand guidelines across all marketing materials.
- Identifying consumer insights and translating them into actionable marketing initiatives.
- Leading product positioning and messaging development.
- Analyzing market trends and adapting brand strategies accordingly.
- Managing promotional activities and trade marketing initiatives.
- Reporting on brand performance to senior management.
A Bachelor's degree in Marketing, Business Administration, or a related field is required; an MBA or equivalent is preferred. A minimum of 5 years of experience in brand management within the FMCG industry is essential. Proven track record of developing and executing successful brand strategies and marketing campaigns. Strong analytical skills, understanding of consumer behavior, and proficiency in market research techniques are required. Excellent communication, presentation, and interpersonal skills are a must. Experience with digital marketing and e-commerce platforms is advantageous. The ability to manage multiple projects in a fast-paced environment is crucial. This is an exciting opportunity to shape and grow a prominent brand in the consumer goods market.