857 Consumer Goods jobs in India
Brand Manager - Consumer Goods
Posted today
Job Viewed
Job Description
Key Responsibilities:
- Develop and implement integrated marketing strategies and campaigns across various channels (digital, traditional, in-store) to drive brand awareness and sales.
- Conduct market research and competitive analysis to identify consumer insights, market trends, and potential growth opportunities.
- Manage the annual marketing budget for assigned brands, ensuring optimal allocation of resources and a strong return on investment.
- Oversee product lifecycle management, including new product development, launch strategies, and packaging design.
- Collaborate with internal teams (Sales, R&D, Operations) and external agencies (advertising, PR) to ensure cohesive brand messaging and execution.
- Monitor brand performance metrics, analyze sales data, and provide regular reports with actionable insights to senior management.
- Develop and maintain strong relationships with key stakeholders, including retailers and distributors.
- Champion brand vision and ensure consistency in brand representation across all touchpoints.
- Identify and evaluate new marketing initiatives and partnerships to expand brand reach and impact.
- Stay abreast of industry trends, consumer behavior, and competitor activities to maintain a competitive edge.
- Lead cross-functional teams to achieve brand objectives and deliver successful marketing outcomes.
The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, with a Master's degree (MBA) being a strong advantage. A minimum of 5-7 years of experience in brand management, preferably within the FMCG sector, is required. Proven track record of developing and executing successful marketing campaigns that have driven significant brand growth. Strong understanding of market research methodologies, consumer behavior, and marketing analytics. Excellent strategic thinking, analytical, and problem-solving skills. Exceptional communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively. Proficiency in digital marketing platforms and social media strategies. Ability to manage multiple projects simultaneously and work effectively in a fast-paced environment. Familiarity with the Indian consumer market is essential. This is an exciting opportunity to shape the future of well-loved brands and make a significant impact in the FMCG industry.
Brand Manager - Consumer Goods
Posted today
Job Viewed
Job Description
Key Responsibilities:
- Develop and implement comprehensive brand strategies to drive growth and market penetration.
- Conduct market research and consumer analysis to identify opportunities and challenges.
- Define brand positioning, messaging, and visual identity.
- Oversee the development and execution of integrated marketing campaigns across various channels (digital, traditional, social media).
- Collaborate with product development teams to drive innovation and product launches.
- Manage the brand's advertising and promotional budgets effectively.
- Monitor brand performance, sales data, and competitive landscape.
- Build and maintain strong relationships with internal stakeholders, agencies, and partners.
- Ensure consistent brand messaging and execution across all touchpoints.
- Analyze campaign effectiveness and optimize strategies for maximum ROI.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 6 years of experience in brand management, preferably within the FMCG sector.
- Proven track record of successfully building and growing consumer brands.
- Strong understanding of marketing principles, consumer behavior, and market dynamics.
- Experience with digital marketing, social media strategy, and analytics tools.
- Excellent communication, presentation, and project management skills.
- Ability to think creatively and analytically.
- Demonstrated ability to lead cross-functional teams and manage projects effectively in a remote setting.
This is a fully remote opportunity, offering the flexibility to work from anywhere while contributing to a leading FMCG company, with a primary market focus around **Chandigarh, Chandigarh, IN**. Join us and shape the future of our brands.
Brand Manager - Consumer Goods
Posted today
Job Viewed
Job Description
Key Responsibilities:
- Developing and implementing annual brand plans, including marketing objectives, strategies, and budgets.
- Conducting market research and analyzing consumer insights to identify growth opportunities and competitive threats.
- Managing all aspects of the marketing mix (product, price, place, promotion) for assigned brands.
- Leading the development and execution of integrated marketing campaigns across various channels (digital, traditional advertising, social media, point-of-sale).
- Collaborating with internal teams (sales, product development, R&D) and external agencies to ensure brand consistency and effective execution.
- Monitoring brand performance, analyzing sales data, and reporting on key metrics.
- Managing the brand's P&L and ensuring profitability targets are met.
- Overseeing product innovation and new product development processes.
- Developing strong relationships with retail partners and distributors.
- Staying abreast of industry trends and competitor activities.
Qualifications:
- MBA or equivalent postgraduate degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in brand management or marketing within the FMCG industry.
- Proven track record of developing and launching successful brand campaigns.
- Strong analytical skills with experience in market research and data analysis.
- Excellent understanding of marketing principles and the consumer goods landscape.
- Proficiency in digital marketing strategies and tools.
- Exceptional communication, presentation, and interpersonal skills.
- Creative thinking and problem-solving abilities.
- Ability to manage multiple projects and work effectively under pressure.
- Experience with budget management and P&L responsibility.
This is an exciting opportunity to shape the future of well-known consumer brands and make a significant impact in a thriving industry.
Brand Manager, Consumer Goods
Posted 1 day ago
Job Viewed
Job Description
Key responsibilities include:
- Developing and executing comprehensive brand strategies and marketing plans.
- Conducting market research and analyzing consumer behavior to identify growth opportunities.
- Managing brand P&L, ensuring profitability and market share growth.
- Overseeing advertising, promotional activities, and digital marketing campaigns.
- Collaborating with product development teams on new product innovation and launches.
- Managing relationships with advertising agencies, media partners, and other external vendors.
- Monitoring competitor activities and market trends to adapt brand strategies.
- Ensuring consistent brand messaging and positioning across all channels.
- Analyzing campaign performance and reporting on key brand metrics.
- Leading and mentoring junior brand team members.
Qualifications:
- MBA in Marketing or a related business field.
- 5-7 years of experience in brand management within the FMCG sector.
- Proven track record of successfully launching and managing consumer brands.
- Strong understanding of marketing principles, consumer insights, and market research methodologies.
- Experience in developing and executing integrated marketing campaigns across various channels.
- Excellent analytical, strategic thinking, and communication skills.
- Proficiency in marketing analytics tools and MS Office Suite.
- Experience working within the **Kochi, Kerala, IN** market is advantageous.
This hybrid role offers a dynamic work environment where you can directly influence brand success and contribute to a company known for its innovation and consumer focus. If you have a passion for building strong brands and a strategic mindset, we encourage you to apply.
Brand Manager, Consumer Goods
Posted 1 day ago
Job Viewed
Job Description
Responsibilities:
- Develop and implement annual brand plans, including marketing objectives, strategies, and tactics.
- Conduct market research and analyze consumer insights to identify growth opportunities and emerging trends.
- Develop and manage integrated marketing campaigns across various channels (digital, ATL, BTL).
- Oversee product positioning, pricing, and promotional strategies to maximize brand impact and profitability.
- Manage brand budgets effectively and ensure optimal allocation of resources.
- Collaborate with sales, product development, and R&D teams to ensure brand alignment and successful product launches.
- Monitor brand performance, track key metrics, and provide regular reports on sales, market share, and consumer engagement.
- Identify and manage relationships with advertising agencies and other external partners.
- Ensure consistency in brand messaging and visual identity across all touchpoints.
- Stay abreast of competitor activities and market dynamics to adapt brand strategies accordingly.
- Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is preferred.
- Minimum of 4 years of experience in brand management or marketing, preferably within the FMCG industry.
- Proven track record of developing and executing successful brand strategies and marketing campaigns.
- Strong understanding of consumer behavior, market research methodologies, and data analysis.
- Excellent marketing, communication, and presentation skills.
- Proficiency in digital marketing tools and social media platforms.
- Strong project management and budget management abilities.
- Ability to work collaboratively in a fast-paced environment.
- Creative thinking and a passion for building strong consumer brands.
- Adaptability to hybrid work models and effective communication in a flexible setting.
Brand Manager, Consumer Goods
Posted 1 day ago
Job Viewed
Job Description
Responsibilities:
- Develop and implement integrated marketing strategies for assigned brands, ensuring alignment with overall business objectives.
- Conduct market research and consumer insights analysis to identify new opportunities and understand evolving consumer needs.
- Manage the brand's P&L, including budgeting, forecasting, and performance tracking.
- Oversee the development and execution of advertising, promotion, and digital marketing campaigns across various channels.
- Collaborate with cross-functional teams, including sales, product development, and R&D, to ensure successful product launches and ongoing brand support.
- Monitor competitor activities and market trends, adapting strategies as necessary to maintain competitive advantage.
- Lead the development of new product concepts and line extensions, working closely with product innovation teams.
- Manage brand packaging, positioning, and messaging to ensure consistency and impact.
- Analyze sales data and market performance, providing regular reports and actionable recommendations to senior management.
- Build and maintain strong relationships with external agencies, media partners, and suppliers.
- Drive brand equity and ensure consistent brand messaging across all touchpoints.
- Identify opportunities for brand partnerships and collaborations.
- Develop and manage promotional calendars and budgets for specific campaigns.
- Ensure all marketing activities comply with legal and regulatory requirements.
- Stay abreast of the latest marketing trends and technologies, particularly in the digital space.
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
- Minimum of 5 years of experience in brand management, preferably within the FMCG industry.
- Proven track record of successfully launching and managing consumer brands, demonstrating measurable growth.
- Strong understanding of marketing principles, market research methodologies, and consumer behavior.
- Excellent analytical and strategic thinking skills, with the ability to translate data into actionable insights.
- Demonstrated experience in managing P&Ls and budgets effectively.
- Creative and innovative mindset, with a passion for building strong brands.
- Exceptional communication, presentation, and interpersonal skills.
- Experience working with cross-functional teams and external agencies.
- Proficiency in digital marketing strategies and social media management.
- Ability to work effectively in a hybrid work environment, balancing remote and in-office responsibilities.
- Strong project management skills and ability to manage multiple priorities.
- A keen eye for detail and a commitment to excellence.
Brand Manager - Consumer Goods
Posted 4 days ago
Job Viewed
Job Description
The ideal candidate will possess a deep understanding of marketing principles, brand development, and consumer behavior within the FMCG industry. You will have a proven ability to manage product launches, develop integrated marketing plans, and analyze campaign performance to drive continuous improvement. Strong analytical skills are crucial for tracking brand performance metrics, understanding ROI, and making data-driven decisions. Excellent collaboration and communication skills are essential, as you will work closely with cross-functional teams including sales, product development, R&D, and external agencies to ensure seamless execution of brand initiatives. This is a fantastic opportunity to shape the future of well-known brands and make a tangible impact in a vibrant market.
Key Responsibilities:
- Develop and implement annual brand plans and marketing strategies to achieve business objectives.
- Conduct market research, analyze consumer trends, and identify growth opportunities.
- Manage product lifecycle, including new product development and line extensions.
- Oversee the development and execution of integrated marketing campaigns across all relevant platforms.
- Monitor brand performance, track key metrics, and provide regular reports to senior management.
- Manage marketing budgets effectively and ensure positive ROI on marketing investments.
- Collaborate with sales teams to align brand strategies with sales objectives.
- Work with creative agencies and media partners to develop compelling advertising and promotional materials.
- Ensure consistent brand messaging and visual identity across all touchpoints.
- Analyze competitive activity and adapt strategies accordingly.
Qualifications:
- MBA in Marketing or a related field from a reputed institution.
- Minimum of 6 years of experience in brand management within the FMCG industry.
- Proven track record of successful brand building and market share growth.
- Strong understanding of marketing principles, consumer insights, and digital marketing strategies.
- Excellent analytical, strategic thinking, and project management skills.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to thrive in a fast-paced, results-oriented environment.
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Brand Manager, Consumer Goods
Posted 4 days ago
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Job Description
Brand Manager - Consumer Goods
Posted 5 days ago
Job Viewed
Job Description
The ideal candidate will have a Bachelor's or Master's degree in Marketing, Business Administration, or a related field, coupled with a minimum of 4-5 years of experience in brand management, preferably within the FMCG industry. Proven success in developing and implementing effective marketing strategies and launching new products is essential. Strong analytical, communication, and presentation skills are required, along with a creative mindset and a passion for consumer behavior. The ability to work independently, manage multiple projects simultaneously, and thrive in a dynamic, results-driven environment is crucial. We are looking for a highly motivated individual with a deep understanding of the FMCG market and a commitment to building strong, impactful brands. If you are a strategic thinker with a proven ability to drive growth and are excited about shaping the future of a dynamic brand in a remote setting, we invite you to apply. Your expertise will be vital in expanding our client's market presence and customer engagement.
Brand Manager - Consumer Goods
Posted 6 days ago
Job Viewed
Job Description
Key Responsibilities:
- Develop and implement comprehensive brand strategies to drive volume and value growth.
- Conduct market research and consumer analysis to identify growth opportunities.
- Manage all aspects of the marketing mix, including product, price, promotion, and place.
- Oversee the development and execution of integrated marketing campaigns.
- Manage the marketing budget effectively and ensure ROI.
- Analyze sales data and market trends to inform strategic decisions.
- Collaborate with internal teams and external agencies to ensure brand consistency and impact.
- Lead new product development initiatives from a marketing perspective.
- Build strong relationships with key stakeholders across the organization.
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
- Minimum of 6 years of experience in brand management, preferably within the FMCG sector.
- Demonstrated success in launching and growing brands.
- Strong analytical, strategic thinking, and problem-solving skills.
- Excellent communication, presentation, and interpersonal skills.
- Proficiency in market analysis tools and methodologies.
- Experience in managing marketing budgets and P&L.