896 Consumer Insights jobs in India

FleishmanHillard's award-winning global research and analytics practice is hiring for Research Director - Consultant

Location: Mumbai

Experience: 8+ years

Position Summary

We are seeking a seasoned and strategic Research Director to lead the design, execution, and delivery of insight-driven research across our global and regional client portfolio. You will be a senior leader within the organization, responsible for overseeing a diverse range of research engagements—quantitative, qualitative, and mixed-methods—spanning communications, reputation, brand, ESG, employee engagement, public affairs, and media performance.

In addition to leading primary research, you will play a key role in overseeing media monitoring and analysis, turning media outputs into reputational insights that drive communications and campaign strategy. You’ll work closely with account teams, data specialists, and clients to ensure that our media intelligence capabilities are robust, timely, and aligned with business priorities. You may bring either hands-on experience with media and data analysis tools or a proven track record of leading teams that deliver these capabilities. Either way, you will need to demonstrate an ability to interpret and apply media and research insights to drive strategy.

Key Responsibilities

Research Strategy & Leadership

• Lead the end-to-end management of multi-market research projects across diverse industries.
• Design bespoke research methodologies using qualitative and quantitative approaches, including integration of media monitoring and social listening data.
• Collaborate with internal and external stakeholders to align insights with broader communications and business strategy.
• Ensure analytical rigour, relevance, and insightfulness in all research outputs.

Media Intelligence & Monitoring

• Oversee and evolve organization’s media monitoring offer, ensuring we deliver high-quality, real-time insights across traditional, digital, and social media platforms.
• Work with monitoring tools and teams to design custom dashboards, reporting frameworks, and campaign evaluation metrics.
• Interpret media coverage and sentiment to uncover reputational risks, narrative shifts, competitive dynamics, and thought leadership opportunities.
• Collaborate with FleishmanHillard account teams to integrate media insights into ongoing campaign planning and reputation management strategies.
• Provide senior counsel to clients on media performance and impact, leveraging benchmarks and KPIs that demonstrate value.

Client Engagement & Consulting

• Act as a senior advisor to clients, helping them translate data, including media outputs, into actionable strategy.
• Present research and media analysis to senior stakeholders in a clear, compelling way.
• Co-create strategic recommendations that drive narrative evolution, mitigate reputational threats, or enhance share of voice.

Team Leadership & Development

• Manage, mentor, and grow a team of researchers, analysts, and media monitoring specialists.
• Ensure quality, consistency, and innovation across all insight deliverables.
• Foster a culture of intellectual curiosity, collaboration, and continuous improvement.

Innovation & Growth

• Champion the adoption of new tools and technologies in the media and research space (e.g., AI-powered summarisation, trend forecasting, influencer tracking).
• Support business development through pitch contributions and capability presentations.
• Help evolve organization’s integrated analytics offering by combining research, media intelligence, and digital analytics.

Key Qualifications

• 8+ years of experience in research, insights, or analytics, preferably in an agency or consultancy environment.
• Experience with media monitoring, social listening, or data analysis tools is highly advantageous.
• Strong command of both quantitative (e.g. surveys, analytics, segmentation) and qualitative (e.g. interviews, focus groups) research methods.
• Strategic thinker with the ability to link media and research data to broader communications goals.
• Strong client relationship skills, with the ability to present insights in an engaging and persuasive way.
• Experience managing teams and collaborating across functions.
• Familiarity with media intelligence platforms (e.g., Meltwater, Cision, Talkwalker, Brandwatch) is a plus, but strategic interpretation of media insights is more critical than tool-specific knowledge.
• While direct experience with media monitoring or analytics tools is valued, we are equally open to strategic leaders who can guide technical teams to deliver insight-rich outputs.
• Excellent storytelling, written and verbal communication skills.

Why Join Us?

You’ll join a forward-thinking team that believes research and media intelligence should inspire change. We partner with some of the world’s most influential brands to shape strategy and create impact. If you’re passionate about turning data into meaningful action, we’d love to hear from you.

About the Company:

Founded in 2019, Traya is one of India’s largest digital health-tech platforms for haircare and hair loss. Our mission is to use technology to scale healthcare solutions to 520M+ Indians that are suffering from hair loss with a holistic 360-degree solution, which includes clinically proven, doctor-backed medicines, access to Traya doctors, personal hair coach, customized diet plans, and more!

Founded by Saloni Anand, a techie-turned-marketeer and Altaf Saiyed, a Stanford Business School alumnus, Traya sits at the forefront of the multi-billion-dollar hair care solutions category.

Having raised institutional capital from marquee VCs like Fireside Ventures, Kae Capital, Whiteboard Capital, Traya has more than 2.5L+ customers, with a 93% success rate and 30% MoM growth over the past year.

Brand Vision & Philosophy:

Traya was created with a global vision to create awareness around hair loss, de-stigmatise it while empathizing with the customers that it has an emotional and psychological impact. Most importantly, to combine 3 different sciences (Ayurveda, Allopathy and Nutrition) to create the perfect holistic solution for hair loss patients.

Role Overview:

As a Consumer Insights Manager , you will be the voice of our customers, ensuring that every business decision is backed by deep consumer understanding. You will work cross-functionally to uncover insights, solve business problems from the consumer lens, build internal research capabilities, leverage data to drive strategies, and contribute to new initiatives.

Key Responsibilities:

1. Problem Solving from a Consumer Lens

• Constantly monitoring user journey, Identify key consumer pain points and opportunities through research and analytics.
• Develop actionable insights that influence product development, marketing strategies, and customer experience improvements.
• Collaborate with teams across product, marketing, and growth to ensure a customer-first approach in decision-making.

2. Capability Building

• Establish and refine best practices for consumer research methodologies (qualitative and quantitative).
• Develop tools, frameworks, and processes to institutionalize consumer insight generation within the organization.
• Working with agencies (if necessary) to ensure research is completed on time with the right set of audience and with utmost quality
• Looking at various data sources and figuring out a way to harmonize them to generate actionable insights - this could be data of any source, hence identifying the right data source is also important

3. Data & Analytics

• Design and execute surveys, focus groups, and in-depth interviews to capture direct consumer feedback.
• User cohorting through intense data analysis exercise. Listening to call recordings / Calling customers to ensure activity is done for the right cohort.
• Leverage first-party data, social listening, and competitive intelligence to identify behavioral patterns and emerging trends.
• Synthesize data from multiple sources (NPS, customer reviews, purchase behavior, CRM) to generate holistic insights.

4. New Initiatives & Ad Hoc Projects

• Lead exploratory research projects to uncover unmet consumer needs and whitespace opportunities.
• Partner with leadership to test and validate new product concepts, marketing campaigns, and brand positioning strategies. Working closely with all consumer facing teams, particularly acquisition and retention
• Support ad hoc strategic initiatives requiring rapid insights and business recommendations.

Qualifications & Experience:

• 4-6 years of experience in consumer insights, market research, or analytics, preferably in a D2C, FMCG, or e-commerce environment.
• B.Tech/similar bachelor's degree. MBA is a plus
• Strong understanding of research methodologies, including surveys, focus groups, ethnographic studies, and behavioral analytics.
• Proficiency in data visualization and analytics tools (Excel, Google Analytics, Power BI, SQL, or similar).
• Ability to translate complex data into compelling narratives and strategic recommendations.
• Experience running independent consumer research projects including but not limited to U&A, Concept, Product, Pack design, Ad, & Lapsers
• Excellent communication, stakeholder management, and problem-solving skills.
• Experience working in a fast-paced, high-growth startup environment is a plus.

FleishmanHillard's award-winning global research and analytics practice is hiring for Research Director - Consultant

Location: Mumbai

Experience: 8+ years

Position Summary

We are seeking a seasoned and strategic Research Director to lead the design, execution, and delivery of insight-driven research across our global and regional client portfolio. You will be a senior leader within the organization, responsible for overseeing a diverse range of research engagements—quantitative, qualitative, and mixed-methods—spanning communications, reputation, brand, ESG, employee engagement, public affairs, and media performance.

In addition to leading primary research, you will play a key role in overseeing media monitoring and analysis, turning media outputs into reputational insights that drive communications and campaign strategy. You’ll work closely with account teams, data specialists, and clients to ensure that our media intelligence capabilities are robust, timely, and aligned with business priorities. You may bring either hands-on experience with media and data analysis tools or a proven track record of leading teams that deliver these capabilities. Either way, you will need to demonstrate an ability to interpret and apply media and research insights to drive strategy.

Key Responsibilities

Research Strategy & Leadership

• Lead the end-to-end management of multi-market research projects across diverse industries.
• Design bespoke research methodologies using qualitative and quantitative approaches, including integration of media monitoring and social listening data.
• Collaborate with internal and external stakeholders to align insights with broader communications and business strategy.
• Ensure analytical rigour, relevance, and insightfulness in all research outputs.

Media Intelligence & Monitoring

• Oversee and evolve organization’s media monitoring offer, ensuring we deliver high-quality, real-time insights across traditional, digital, and social media platforms.
• Work with monitoring tools and teams to design custom dashboards, reporting frameworks, and campaign evaluation metrics.
• Interpret media coverage and sentiment to uncover reputational risks, narrative shifts, competitive dynamics, and thought leadership opportunities.
• Collaborate with FleishmanHillard account teams to integrate media insights into ongoing campaign planning and reputation management strategies.
• Provide senior counsel to clients on media performance and impact, leveraging benchmarks and KPIs that demonstrate value.

Client Engagement & Consulting

• Act as a senior advisor to clients, helping them translate data, including media outputs, into actionable strategy.
• Present research and media analysis to senior stakeholders in a clear, compelling way.
• Co-create strategic recommendations that drive narrative evolution, mitigate reputational threats, or enhance share of voice.

Team Leadership & Development

• Manage, mentor, and grow a team of researchers, analysts, and media monitoring specialists.
• Ensure quality, consistency, and innovation across all insight deliverables.
• Foster a culture of intellectual curiosity, collaboration, and continuous improvement.

Innovation & Growth

• Champion the adoption of new tools and technologies in the media and research space (e.g., AI-powered summarisation, trend forecasting, influencer tracking).
• Support business development through pitch contributions and capability presentations.
• Help evolve organization’s integrated analytics offering by combining research, media intelligence, and digital analytics.

Key Qualifications

• 8+ years of experience in research, insights, or analytics, preferably in an agency or consultancy environment.
• Experience with media monitoring, social listening, or data analysis tools is highly advantageous.
• Strong command of both quantitative (e.g. surveys, analytics, segmentation) and qualitative (e.g. interviews, focus groups) research methods.
• Strategic thinker with the ability to link media and research data to broader communications goals.
• Strong client relationship skills, with the ability to present insights in an engaging and persuasive way.
• Experience managing teams and collaborating across functions.
• Familiarity with media intelligence platforms (e.g., Meltwater, Cision, Talkwalker, Brandwatch) is a plus, but strategic interpretation of media insights is more critical than tool-specific knowledge.
• While direct experience with media monitoring or analytics tools is valued, we are equally open to strategic leaders who can guide technical teams to deliver insight-rich outputs.
• Excellent storytelling, written and verbal communication skills.

Why Join Us?

You’ll join a forward-thinking team that believes research and media intelligence should inspire change. We partner with some of the world’s most influential brands to shape strategy and create impact. If you’re passionate about turning data into meaningful action, we’d love to hear from you.