555 Consumer Insights jobs in India

About the Role

We’re looking for an experienced and strategic Senior Consultant to join our Digital & Consumer Insights team. In this role, you will take full ownership of insight delivery for one or more client accounts, acting as the key point of contact for reporting, stakeholder communication, and strategic inputs. You will also serve as a subject matter expert for your category, mentor junior analysts, and contribute to developing frameworks and storytelling that go beyond metrics.

Key Responsibilities

• Lead end-to-end delivery of social and digital reporting for assigned accounts.
• Act as the primary client-facing point for insight delivery, timelines, and project escalations.
• Translate business objectives into reporting structures, tagging frameworks, and actionable narratives.
• Drive interpretation of consumer conversations, platform trends, and cultural context.
• Contribute to and review dashboards, queries, and report drafts with a strong focus on quality.
• Collaborate with team leads to streamline reporting workflows and improve data accuracy.
• Mentor consultants and interns on tools, frameworks, writing, and presentation best practices.
• Support new business POCs, client onboarding, and vertical-specific innovation initiatives.

What We’re Looking For

• 4–6 years of experience in social media analytics, consumer insights, or digital research.
• Proven ability to own client relationships, deliver presentations, and manage reporting independently.
• Strong storytelling skills that connect platform KPIs to brand or business implications.
• Prior experience with social listening tools (e.g., Sprinklr, Talkwalker, Meltwater, Brandwatch) is a must.
• Ability to review and guide Boolean queries, tagging frameworks, and content mapping.
• Strong understanding of vertical-specific consumer behavior (e.g., streaming, QSR, fashion, beauty, sports).
• High level of comfort with Excel and PowerPoint; familiarity with insight decks and data visualisations.

Good to Have

• Exposure to omni-channel strategies and how digital fits within broader brand communication.
• Understanding of audience segmentation, influencer tracking, or campaign evaluation.
• Experience training or mentoring team members.

Why Join Us

• Own and lead accounts delivering real-time insights for globally recognized brands.
• Operate at the intersection of culture, content, and consumer behavior.
• Play a strategic role in storytelling and innovation across key verticals.
• Be part of a collaborative, insight-driven team that values independence and curiosity.

Kantar is the world’s leading data, insights, and consulting company; we shape the brands of tomorrow by better understanding people everywhere.

Our Insights colleagues are the masters of using data to resolve challenges. They help brands define what they should stand for, how to reinvent and renew their offer, how to better reach audiences, and how to win with consumers and customers. By collecting substantial data from across the world, they blend human expertise with technology, making sure we can deliver innovative insights to brands everywhere.

ROLE MISSION:

This resource is a part of the Client Service team who would serve as an Intermediary between Kantar and its clients, with responsibility for revenue & margin assurance & appropriate high levels of service to those clients.

BRAND AND KANTAR:

A leading research agency, we help clients to grow great brands and improve marketing efficiency by analyzing, interpreting and understanding the world around us. At Kantar, our services include Quantitative & Qualitative Solutions, Neuroscience, Brand Equity and Advertising, media and digital effectiveness.

Join us and you’ll be part of 30,000 colleagues and 12 world-leading research, data and insight brands at Kantar. At the heart of WPP, our unique consumer insight inspires clients to flourish in an extraordinary world.

KEY OUTCOMES:

• Developing & maintaining relationships with their identified clients, ensuring that their needs are being met and that they are receiving appropriate levels of service, in collaboration with the line manager on those accounts
• Owning the management of revenue budgets set for those clients in close collaboration with the higher manager.
• Developing individual job costs, monitoring job costs throughout a project and ensuring profitability
• Identifying & developing new business opportunities amongst existing clients and outside the existing client base with guidance from higher managers.
• Management of staff in his/her team, training and career development of staff, annual evaluations and monitoring of the progress of staff under their management
• Leading the national special projects for cascade across the entire office.

CAPABILITIES :

• At least 6 – 10 years of experience in Client Service
• Proven knowledge of market research
• Preferred proven knowledge of Kantar products and philosophy
• Proven skills in team management and leadership
• Background and experience in P&L management
• Demonstrated ability to build strong client relationships
• Strong presentation and interpersonal communication skills

What part of Kantar might I be joining?

You’ll be joining our Insights division, the masters of using data to resolve challenges. They help brands define what they should stand for, how to reinvent and renew their offer, how to better reach audiences, and how to win with consumers. By blending human insights expertise with the latest technology advances, Insights make sure we can deliver innovative information to brands everywhere.

Why join Kantar?

We shape the brands of tomorrow by better understanding people everywhere. By understanding people, we can understand what drives their decisions, actions, and aspirations on a global scale. And if we combine the expertise of our people with the latest AI technology, we can really help brands discover some amazing insights.

And because we know people, we like to make sure our own people are being looked after as well. Equality of opportunity for everyone is our highest priority and we support our colleagues to work in a way works for them. We encourage applications from all backgrounds and sections of society. Even if you feel like you’re not an exact match, we’d love to receive your application and talk to you about this job or others at Kantar.

Experience Required: 2–5 years in research, insights, or strategy support (agency or research firm background preferred)

About the Role:

We are looking for a Researcher who can uncover meaningful insights that fuel strategy, communication, and creative thinking for brands. This role is pivotal in turning data and trends into human stories that sharpen our strategic and creative output.

Key Responsibilities:

• Conduct primary and secondary research to support brand strategy and planning.
• Compile and analyze market trends, category movements, and consumer behavior insights.
• Design, distribute, and interpret surveys, focus groups, interviews, and other research methodologies.
• Build insightful reports that distill complex data into clear, actionable inputs for internal and client teams.
• Collaborate with planners and strategists to translate research findings into brand direction, campaign ideas, and pitches.
• Monitor competitor communication and industry innovations to fuel fresh thinking.
• Work on consumer personas, audience segmentation, and cultural context reports.
• Keep updated with industry tools, databases, and research platforms.
• Assist in creating compelling research-driven decks and thought-starters for new business.

Requirements:

• 2 to 5 years of experience in a research, insights, or strategy role (preferably in advertising, brand consultancy, or research firms)
• Strong understanding of qualitative and quantitative research methods
• Analytical mindset with strong data interpretation and storytelling skills
• Proficient in tools like Google Trends, Statista, YouGov, SimilarWeb, etc.
• Excellent written and verbal communication skills
• Passionate about brands, culture, people, and insights
• Highly organized with strong attention to detail