147 Customer Insights jobs in India

Bring more to life.
Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology?
At Cytiva, one of Danaher's ( 15+ operating companies, our work saves lives-and we're all united by a shared commitment to innovate for tangible impact.
You'll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher's system of continuous improvement, you help turn ideas into impact - innovating at the speed of life.
Working at Cytiva means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies.
At Cytiva you will be able to continuously improve yourself and us - working on challenges that truly matter with people that care for each other, our customers, and their patients. Take your next step to an altogether life-changing career.
Learn about the Danaher Business System ( which makes everything possible.
The Research Manager, Customer & Market Insights is an insight expert responsible for independently delivering OpCo level research programs that support everything from setting business strategy to guiding new product development. The job holder ensures that key global stakeholders have an appropriate and timely understanding of their customers and markets and that this insight is utilized to drive decision making.
This position reports to the Senior Manager, Customer & Market Insights and is part of the Marketing function. The role is located in Bangalore, India and will be an on-site role. At Cytiva, our vision is to advance future therapeutics from discovery to delivery.
What you will do:
+ Engaging key OpCo stakeholders to prioritize & shape bespoke primary and secondary research programs to drive critical, often complex, business decisions.
+ Delivering the programs required to support the creation and subsequent execution of OpCo strategy.
+ Delivering programs that align to the new product (ORP/PLP) processes supporting development from the early identification of customer needs/requirements to evaluating late-stage prototypes
+ Supporting the Senior Manager in synthesizing and interpreting insights from both primary and secondary research.
+ Supporting the Senior Manager in driving market orientation in the relevant OpCos including facilitating insight activation and consulting to guide business decision making.
+ Supporting Senior Managers in providing on-the-job training, mentorship, and guidance to junior team members based in Bangalore.
Who you are:
+ Bachelor's Degree is required, MBA or relevant graduate degree an advantage.
+ At least 5 years' experience in customer insight, market research or a related field ideally within a research agency
+ At least 2+ years' experience working across multiple regions and levels within an organization.
+ Proficient in quantitative and qualitative research with end-to-end experience i.e. from briefing to final reporting and delivery
It would be a plus if you also possess previous experience in:
+ A B2B / technical business area.
+ Life sciences/biotechnology with an understanding of relevant workflows and solutions
+ Secondary research.
Join our winning team today. Together, we'll accelerate the real-life impact of tomorrow's science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.
For more information, visit .

Bring more to life.
Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology?
At Cytiva, one of Danaher's ( 15+ operating companies, our work saves lives-and we're all united by a shared commitment to innovate for tangible impact.
You'll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher's system of continuous improvement, you help turn ideas into impact - innovating at the speed of life.
Working at Cytiva means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies.
At Cytiva you will be able to continuously improve yourself and us - working on challenges that truly matter with people that care for each other, our customers, and their patients. Take your next step to an altogether life-changing career.
Learn about the Danaher Business System ( which makes everything possible.
The Research Operations Manager, Customer & Market insights is the essential backbone of the team, enabling and enhancing team performance through efficiency, training and innovation while supporting the team in the journey of democratizing insight to drive a market orientation across Cytiva. The role is focused on customer research but will also encompass competitive intelligence and other insight areas as relevant. The job holder utilises their strong insight skills together with a meticulous focus on organisation and planning to ensure that the Customer & Market insights team are able to consistently deliver for the business.
This position reports to the Senior Director, Customer & Market Insights and is part of the Marketing function. The role is located in Bangalore, India and will be an on-site role. At Cytiva, our vision is to advance future therapeutics from discovery to delivery.
What you will do:
+ Ways of Working: Identifying and delivering a program of initiatives to improve team ways of working including opportunities for standardization, the creation of templates, the introduction of new team and business processes and tools including for example AI/ML or other novel approaches.
+ Communications Lead: Create and ensure delivery of a Cytiva business knowledge sharing calendar as well as the Customer & Market Insights team meeting and events calendar, coordinating with the Senior Managers to identify and deliver appropriate content.
+ Training Lead: Create and ensure delivery of a functional (e.g. research techniques and methodologies) and business understanding training and development curriculum based on team audits and consultation with Senior Managers.
+ Tools Management: Overseeing the tools and platforms that are central to efficient team operation, including analytical tools (e.g. Q) and dashboards, project planning tools and the knowledge management platform.
+ Vendor Management: Managing vendors, identifying new vendors as required
+ Metrics Management: Gather, synthesize and report key team performance metrics, including stakeholder satisfaction, knowledge platform utilization, newsletter readership as well as budget management.
Who you are:
+ Bachelor's Degree is essential, MBA or relevant graduate degree an preferred
+ At least 5 years' experience in customer insight, market research or a related field ideally within a research agency
+ Proficient in quantitative and qualitative research with end-to-end experience i.e. from briefing to final reporting and delivery
It would be a plus if you also possess previous experience in:
+ Market research operations in either agency or client-side organizations
+ Project management
+ Secondary research and/or competitive Intelligence
+ Providing on-the-job training, mentorship, and/or guidance to junior team members
+ Creating and/or delivering insight learning and development courses/programs
+ Implementing improvements to the insight lifecycle
+ Evaluating AI for use in the insight lifecycle
Cytiva, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it's a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info ( .
Join our winning team today. Together, we'll accelerate the real-life impact of tomorrow's science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.
For more information, visit .

Our client is seeking a talented and driven Remote Marketing Analytics Manager to spearhead data-driven marketing strategies. This is a fully remote position, offering the flexibility to work from anywhere within India. You will be instrumental in transforming raw marketing data into actionable insights that optimize campaign performance, enhance customer engagement, and drive revenue growth for our diverse range of FMCG products. The ideal candidate possesses a deep understanding of marketing principles coupled with advanced analytical skills and proficiency in various data analysis tools.

Key Responsibilities:

• Develop and implement comprehensive marketing analytics frameworks.
• Track, measure, and report on the performance of all marketing campaigns across digital and traditional channels.
• Analyze customer data to identify trends, segments, and opportunities for personalized marketing.
• Provide strategic recommendations for campaign optimization, budget allocation, and channel mix.
• Build and maintain dashboards and reports using BI tools to visualize key performance indicators (KPIs).
• Collaborate closely with marketing, sales, and product teams to align analytics with business objectives.
• Conduct A/B testing and other experimental designs to evaluate marketing initiatives.
• Identify key drivers of customer acquisition, retention, and lifetime value.
• Present complex data findings in a clear, concise, and compelling manner to stakeholders at all levels.
• Stay updated on the latest trends and technologies in marketing analytics and data science.
• Ensure data integrity and accuracy across all reporting.
• Contribute to the development of predictive models for customer behavior and market trends.

Qualifications:

• Bachelor's or Master's degree in Marketing, Statistics, Economics, Business Analytics, or a related quantitative field.
• Proven experience (5+ years) in marketing analytics, preferably within the FMCG sector.
• Strong proficiency in data analysis tools such as SQL, Python, or R.
• Expertise in using BI platforms like Tableau, Power BI, or Looker.
• Demonstrated experience with web analytics tools (e.g., Google Analytics).
• Excellent understanding of marketing principles and campaign management.
• Exceptional analytical, problem-solving, and critical thinking skills.
• Strong communication and presentation abilities, with the capacity to explain technical concepts to non-technical audiences.
• Experience with marketing automation platforms is a plus.
• Ability to manage multiple projects simultaneously in a remote work environment.

This role requires a self-motivated individual with a passion for uncovering insights from data and a desire to make a tangible impact on business outcomes. If you are a strategic thinker who thrives on leveraging data to drive marketing success, we encourage you to apply.

Our client is seeking a highly analytical and strategic Senior Marketing Analytics Manager to join their team on a fully remote basis. This role is pivotal in driving data-informed marketing strategies and optimizing campaign performance across all channels. You will be responsible for analyzing vast datasets to uncover insights into customer behavior, campaign effectiveness, and market trends. Your work will directly influence marketing budget allocation, channel selection, and campaign creative to maximize ROI and achieve business objectives. The Senior Marketing Analytics Manager will develop and implement advanced analytical models, dashboards, and reports to track key performance indicators (KPIs) and provide actionable recommendations to the marketing leadership team.

Key responsibilities include defining measurement frameworks, conducting A/B testing and multivariate analysis, and building predictive models for customer segmentation and lifetime value. You will work with various marketing platforms and data sources, ensuring data integrity and accuracy. This position requires a deep understanding of marketing principles, digital marketing channels, and statistical analysis techniques. The ideal candidate will possess strong proficiency in data visualization tools (e.g., Tableau, Power BI) and SQL, along with experience in marketing analytics platforms and tools. Excellent communication and presentation skills are essential to convey complex findings clearly and persuasively to both technical and non-technical audiences. You will also mentor junior analysts and contribute to the development of best practices in marketing analytics. This is an exceptional opportunity to lead data-driven marketing initiatives and make a significant impact within a globally recognized organization, all while enjoying the flexibility of a remote work environment.

Qualifications:

• Master's degree in Marketing, Statistics, Economics, Mathematics, or a related quantitative field.
• 7+ years of experience in marketing analytics, with a strong focus on data analysis and interpretation.
• Proven experience in developing and implementing marketing analytics strategies and models.
• Proficiency in SQL and data visualization tools (e.g., Tableau, Power BI).
• Experience with marketing automation platforms and digital marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
• Strong understanding of statistical methods, A/B testing, and segmentation.
• Excellent communication, presentation, and leadership skills.

Our client is seeking an experienced and data-driven Senior Marketing Analytics Manager to join their team in **Dehradun, Uttarakhand, IN**. This critical role will focus on leveraging data to inform and optimize marketing strategies, drive campaign performance, and enhance customer insights. The ideal candidate will possess a strong analytical mindset, expertise in marketing analytics tools and methodologies, and a proven ability to translate complex data into actionable recommendations. You will lead a team of analysts, guiding them in developing robust reporting frameworks, conducting in-depth analysis, and providing strategic guidance to marketing leadership.

Key Responsibilities:

• Develop and implement advanced analytics strategies to measure and improve marketing campaign effectiveness across all channels.
• Oversee the collection, analysis, and interpretation of marketing data from various sources, including digital, traditional, and CRM platforms.
• Build and maintain comprehensive dashboards and reports to track key marketing KPIs and performance metrics.
• Conduct in-depth analysis to identify trends, opportunities, and challenges in customer behavior and market dynamics.
• Provide strategic recommendations for optimizing marketing spend, targeting, and messaging.
• Lead and mentor a team of marketing analysts, fostering their professional development and ensuring high-quality output.
• Collaborate with marketing, sales, and product teams to ensure alignment and data-driven decision-making.
• Develop predictive models for customer lifetime value, churn, and campaign response.
• Stay current with the latest analytics tools, techniques, and industry best practices.
• Present complex analytical findings and strategic insights clearly and concisely to senior management.
• Ensure data integrity and accuracy across all marketing analytics initiatives.
• Manage relationships with third-party analytics vendors and platforms.

Qualifications:

• Master's degree in Marketing, Statistics, Economics, Business Analytics, or a related quantitative field.
• Minimum of 7 years of experience in marketing analytics, with at least 2 years in a leadership or management role.
• Proven expertise in utilizing various analytics tools such as Google Analytics, Adobe Analytics, SQL, R, Python, Tableau, and CRM systems.
• Strong understanding of marketing principles and campaign execution across digital and traditional channels.
• Excellent analytical, problem-solving, and critical-thinking skills.
• Demonstrated ability to translate data into actionable business insights and strategic recommendations.
• Exceptional communication, presentation, and interpersonal skills.
• Experience in managing and developing a team of analysts.
• Ability to work effectively in a fast-paced, collaborative environment.
• Familiarity with A/B testing and experimentation methodologies.

This is a significant opportunity to drive data-informed marketing strategies and make a substantial impact on our organization's growth. If you are a passionate analytics leader with a knack for uncovering valuable insights, we encourage you to apply.

Our client is seeking a highly analytical and results-oriented Digital Marketing Analytics Lead to drive data-informed marketing strategies from a fully remote position. This role will be instrumental in measuring, analyzing, and reporting on the performance of all digital marketing campaigns across various channels, including SEO, SEM, social media, email marketing, and display advertising. The ideal candidate will possess a strong command of web analytics tools, data visualization platforms, and statistical analysis techniques. You will be responsible for tracking key performance indicators (KPIs), identifying trends, deriving actionable insights, and providing strategic recommendations to optimize campaign effectiveness, improve ROI, and enhance customer acquisition and retention. Collaboration with marketing managers, content creators, and other stakeholders will be crucial for translating data into impactful strategies.

Key Responsibilities:

• Develop and implement comprehensive digital marketing analytics frameworks and dashboards.
• Track, measure, and analyze the performance of all digital marketing campaigns across multiple channels.
• Identify key trends, insights, and opportunities for campaign optimization and strategic adjustments.
• Generate regular performance reports and present findings and recommendations to the marketing team and leadership.
• Utilize web analytics tools (e.g., Google Analytics, Adobe Analytics) to monitor website traffic, user behavior, and conversion rates.
• Conduct A/B testing and other experiments to improve campaign performance and user experience.
• Provide data-driven recommendations for budget allocation and channel optimization.
• Analyze customer journey data to identify pain points and opportunities for improvement.
• Stay up-to-date with the latest trends and best practices in digital marketing analytics and data science.
• Collaborate with cross-functional teams to ensure data accuracy and consistency.
• Develop predictive models to forecast marketing performance and customer behavior.
• Manage and maintain marketing databases and ensure data integrity.
• Contribute to the development of attribution models to understand the impact of different marketing touchpoints.

The successful candidate will hold a Bachelor's degree in Marketing, Statistics, Economics, Computer Science, or a related quantitative field. A Master's degree or equivalent experience is preferred. A minimum of 5 years of experience in digital marketing analytics, with a proven track record of driving measurable results is required. Proficiency in Google Analytics, Google Tag Manager, and data visualization tools (e.g., Tableau, Power BI) is essential. Experience with SQL, Python, or R for data analysis is highly desirable. Strong analytical, problem-solving, and communication skills are necessary for this remote role. The ability to translate complex data into clear, actionable insights is paramount.

Our client is seeking a highly analytical and data-driven Marketing Analytics Specialist to join our fully remote team. This role is crucial for understanding marketing campaign performance, identifying key trends, and providing actionable insights to optimize our marketing strategies. You will be responsible for collecting, analyzing, and interpreting data from various marketing channels, including digital advertising, social media, email marketing, and content marketing. Your expertise will be vital in developing comprehensive reports and dashboards that track key performance indicators (KPIs) and measure the effectiveness of our marketing efforts. You will collaborate closely with the marketing team to define campaign goals, establish measurement frameworks, and provide recommendations for improvement. Proficiency in various analytics tools and platforms is essential, along with a strong ability to translate complex data into clear, concise, and actionable insights for non-technical stakeholders. The ideal candidate will have a strong understanding of statistical analysis, A/B testing, and attribution modeling. A proactive approach to identifying new opportunities for data analysis and a passion for leveraging data to drive marketing success are key. This is an excellent opportunity to work remotely and make a tangible impact on our client's marketing performance. You will have the autonomy to develop innovative approaches to data analysis and contribute to a data-informed marketing culture. We are looking for an individual who thrives in a remote environment, possesses excellent communication skills, and is committed to continuous learning and improvement in the field of marketing analytics. Your insights will directly shape the future direction of our marketing initiatives, ensuring maximum return on investment and sustained growth. This role requires meticulous attention to detail and a commitment to data integrity.

Key Responsibilities:

• Analyze marketing campaign performance across various channels.
• Develop and maintain marketing dashboards and reports using BI tools.
• Identify key trends, insights, and opportunities for optimization.
• Conduct A/B testing and multivariate testing to improve campaign effectiveness.
• Perform attribution modeling to understand the customer journey and campaign impact.
• Collaborate with marketing teams to define KPIs and measurement strategies.
• Present findings and recommendations to stakeholders.
• Monitor industry trends and best practices in marketing analytics.
• Ensure data accuracy and integrity across all analytics platforms.
• Contribute to data-driven decision-making within the marketing department.

Qualifications:

• Bachelor's degree in Marketing, Statistics, Economics, Data Science, or a related field.
• Minimum of 4 years of experience in marketing analytics.
• Proficiency in web analytics platforms (e.g., Google Analytics, Adobe Analytics).
• Experience with data visualization tools (e.g., Tableau, Power BI).
• Strong understanding of SQL and data manipulation.
• Knowledge of statistical analysis and experimental design.
• Familiarity with marketing automation platforms and CRM systems.
• Excellent analytical, problem-solving, and communication skills.
• Ability to work independently and effectively in a remote setting.

Our client is seeking a highly analytical and experienced Senior Marketing Analytics Manager to join their team in Hyderabad, Telangana, IN . This role is crucial for driving data-informed marketing decisions and optimizing campaign performance across all channels. The Senior Marketing Analytics Manager will be responsible for collecting, analyzing, and interpreting complex marketing data to provide actionable insights and strategic recommendations. You will develop and maintain dashboards and reports, track key performance indicators (KPIs), and perform deep-dive analyses to understand customer behavior, campaign effectiveness, and market trends. Key responsibilities include designing and executing A/B tests, attribution modeling, segmentation analysis, and ROI measurement for marketing initiatives. The successful candidate will work closely with marketing teams (digital, content, product, brand) to translate business questions into analytical frameworks and deliver clear, concise findings. Proficiency in data visualization tools and statistical analysis is essential. We are looking for an individual with a strong understanding of various marketing channels (e.g., digital advertising, email marketing, social media, content marketing) and their respective measurement methodologies. This hybrid role offers the opportunity to collaborate closely with stakeholders on-site while maintaining some remote flexibility. The ideal candidate will possess exceptional analytical, problem-solving, and communication skills, with the ability to present complex data in an easily understandable format to diverse audiences. Your expertise will be instrumental in enhancing marketing efficiency, improving customer acquisition and retention, and maximizing the return on marketing investments. Join us to shape the future of data-driven marketing and make a significant impact.

Responsibilities:

• Lead the analysis of marketing data to provide actionable insights and strategic recommendations.
• Develop and maintain marketing performance dashboards and reports.
• Track and analyze key marketing KPIs across all channels (digital, offline, social, etc.).
• Conduct customer segmentation, journey mapping, and lifetime value analysis.
• Design and implement A/B testing methodologies for campaign optimization.
• Develop and refine marketing attribution models.
• Measure and report on the ROI of marketing campaigns and initiatives.
• Collaborate with marketing teams to define analytical requirements and interpret results.
• Identify opportunities for process improvements in data collection and analysis.
• Present complex analytical findings to marketing leadership and stakeholders in a clear and concise manner.
• Stay current with advancements in marketing analytics tools and techniques.
• Mentor and guide junior analysts within the marketing team.

Qualifications:

• Master's degree in Marketing, Statistics, Economics, Data Science, or a related quantitative field.
• Minimum of 5-7 years of experience in marketing analytics or a related analytical role.
• Proven experience in analyzing marketing data and providing strategic insights.
• Expertise in data visualization tools (e.g., Tableau, Power BI) and analytical software (e.g., SQL, Python, R).
• Strong understanding of statistical modeling, A/B testing, and attribution modeling.
• Proficiency in web analytics platforms (e.g., Google Analytics).
• Excellent analytical, problem-solving, and critical thinking skills.
• Strong communication, presentation, and interpersonal skills.
• Experience working in a hybrid work environment.
• Familiarity with various marketing channels and their measurement.

Our client is offering an exceptional opportunity for recent graduates to kickstart their careers in Marketing Analytics. This is a fully remote internship program designed to provide hands-on experience and comprehensive training in a dynamic and supportive environment. As a Graduate Trainee, you will assist in analyzing marketing campaign data, identifying trends, and contributing to data-driven marketing strategies. You will work closely with experienced marketing professionals, gaining exposure to various analytical tools and techniques. This internship is ideal for individuals with a strong analytical aptitude, a keen interest in marketing, and a desire to learn and grow in a professional setting.

Responsibilities:

• Assist in collecting and organizing marketing data from various sources (e.g., social media, web analytics, CRM).
• Support the marketing team in analyzing campaign performance metrics and identifying key insights.
• Help generate reports and dashboards to visualize marketing data and trends.
• Conduct basic market research to identify customer behavior patterns and competitive landscapes.
• Learn and apply data analysis techniques using tools such as Excel, Google Analytics, and potentially basic SQL or Python.
• Contribute to brainstorming sessions for new marketing initiatives based on data findings.
• Assist in tracking and monitoring the effectiveness of digital marketing efforts.
• Learn about different marketing channels and their performance indicators.
• Support the marketing team in A/B testing and performance measurement.
• Document analytical processes and findings clearly and concisely.
• Collaborate with team members on various marketing projects.
• Participate in training sessions and learn about advanced marketing analytics concepts.
• Gain practical experience in interpreting data to inform marketing decisions.
• Help identify opportunities for optimizing marketing spend and improving ROI.

Qualifications:

• Recent graduate with a Bachelor's degree in Marketing, Business Administration, Statistics, Economics, or a related quantitative field.
• Strong analytical and problem-solving skills.
• Proficiency in Microsoft Excel is essential.
• Familiarity with Google Analytics or other web analytics tools is a plus.
• Basic understanding of marketing principles and digital marketing concepts.
• Excellent written and verbal communication skills.
• Eagerness to learn and adapt to new tools and technologies.
• Ability to work independently and as part of a remote team.
• Strong attention to detail and organizational skills.
• A proactive attitude and a desire to contribute to team success.
• Previous internship or project experience in data analysis or marketing is beneficial but not mandatory.

This remote internship program is based in Vijayawada, Andhra Pradesh, IN . We are committed to providing a valuable learning experience for aspiring marketing professionals. Join our team and gain invaluable insights into the world of marketing analytics.