244 Consumer Strategy Manager jobs in India

• Developing and implementing integrated brand strategies across various marketing channels.
• Conducting market research, consumer analysis, and competitive intelligence to inform brand positioning.
• Crafting brand messaging, positioning, and value propositions.
• Overseeing the creation of marketing campaigns, advertising materials, and content.
• Managing the brand's digital presence, including social media and online advertising.
• Collaborating with product development, sales, and R&D teams to ensure brand consistency.
• Monitoring brand performance, key metrics, and ROI of marketing initiatives.
• Identifying new market opportunities and strategic partnerships.
• Managing brand budgets and ensuring efficient allocation of resources.
• Leading and mentoring junior marketing team members.

• Develop and implement long-term brand strategies and marketing plans.
• Conduct market research and consumer insight analysis to identify growth opportunities.
• Define brand positioning, messaging, and visual identity.
• Oversee the creation and execution of integrated marketing campaigns across various channels.
• Manage product launches and associated marketing activities.
• Monitor brand performance, market trends, and competitor activities.
• Collaborate with internal teams (product development, sales, digital) and external agencies.
• Ensure brand consistency and adherence to brand guidelines.
• Manage marketing budgets and track campaign ROI.
• Present brand strategies and performance reports to senior management.

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• 5+ years of experience in brand management, preferably within the FMCG sector.
• Proven success in developing and executing impactful marketing strategies.
• Strong understanding of consumer insights, market research, and segmentation.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Exceptional communication, presentation, and interpersonal abilities.
• Experience with digital marketing, social media, and content strategy.
• Proficiency in marketing analytics and reporting tools.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Demonstrated ability to lead and influence cross-functional teams.

About Our Client:

Founded in 2020, our client is a fast-growing Indian skincare brand that focuses on science-backed, ingredient-led formulations. Built on the philosophy of transparency and efficacy, the company develops products that are dermatologist-tested, cruelty-free, and designed to address specific skin concerns. With its gentle and effective skin care products the company is redefining the personal care space for the modern, research-savvy customer.

Job Title: Senior Manager – Brand & Strategy

Location: HSR Layout, Bangalore

Experience: 3+ years in brand management, new product development, marketing strategy, or a related field, preferably in FMCG, beauty, skincare, or wellness industry.

Educational: Bachelor’s or Master’s degree in Marketing, Business, or a related field. (Preferred for Pedigree College)

About the role: As the Senior Manager – Brand & Strategy, you will be responsible for shaping and driving the overall strategic direction of the brand. You will oversee brand positioning, market share growth, consumer insights and integrated marketing campaigns to enhance brand health and visibility. This role requires a strategic thinker who can blend creativity with data-driven decision-making to elevate the brand and drive business success.

Key Responsibilities:

1. New Product Development:

• Conceptualize and develop innovative product ideas based on market trends and consumer needs.
• Coordinate with design and engineering teams for product realization
• Stay informed about industry trends and emerging technologies
• Ensure timely and successful product launches
• Evaluate and enhance existing product offerings

2. Brand Strategy & Market Positioning:

• Develop and execute the overall brand strategy, ensuring alignment with business objectives.
• Define the brand’s value proposition, positioning and messaging to enhance market share and consumer perception.
• Track and improve brand health metrics, including awareness, engagement and consumer sentiment.
• Conduct competitive analysis to identify gaps and opportunities for differentiation

3. Consumer Insights & Market Research:

• Leverage data analytics and market research to understand consumer behavior, preferences and emerging trends.
• Conduct research on already launched products and provide insights for continuous improvement.

4. Campaign Development & Execution:

• Conceptualize and drive integrated marketing campaigns across digital, PR, influencer marketing and social media.
• Ensure execution excellence by working cross-functionally with product, design, PR, and media teams.
• Monitor campaign effectiveness through key performance indicators (KPIs) such as brand impressions, engagement rates, and conversion metrics.
• Continuously innovate and implement new brand-building initiatives.

5. Content & Communication Strategy:

• Oversee the development of high-impact storytelling and content creation for various channels.
• Align influencer marketing, PR, and SEO efforts to maximize brand reach and quality impressions.
• Supervise the creation of press releases, newsletters, website content, and other communication materials.

6. Reporting & Performance Measurement:

• Establish a robust measurement framework to assess brand performance and campaign impact.
• Report key brand metrics, competitive positioning, and actionable insights to senior leadership.
• Optimize marketing spend by ensuring cost-effective strategies with a strong return on investment (ROI).

7. Project Management & Compliance:

• Oversee artwork, branding claims, and regulatory compliance for marketing materials.
• Manage multiple projects, ensuring timely execution and budget adherence.

8. Stakeholder & Team Management:

• Align internal teams and external agencies to drive brand goals effectively.
• Lead and mentor a team, fostering a high-performance culture with a strong focus on learning and development.
• Collaborate with senior leadership to align brand strategies with business objectives.

Key Requirements:

• Proven track record of leading brand strategy and marketing initiatives in a fast-paced environment.
• Strong analytical mindset with expertise in market research, consumer insights, and brand performance tracking.
• Hands-on experience with digital marketing, influencer partnerships, PR, and SEO.
• Excellent project management and organizational skills to handle multiple initiatives simultaneously.
• Strong problem-solving, decision-making, and stakeholder management capabilities.
• Proficiency in MS Office and data-driven marketing tools.
• Passion for skincare, beauty, and wellness industries.

About Hireginie: Hireginie is a prominent talent search company specializing in connecting top talent with leading organizations. We are committed to excellence and offer customized recruitment solutions across industries, ensuring a seamless and transparent hiring process. Our mission is to empower both clients and candidates by matching the right talent with the right opportunities, fostering growth and success for all.

Senior Manager – Brand & Strategy

About Our Client:

Founded in 2020, our client is a fast-growing Indian skincare brand that focuses on science-backed, ingredient-led formulations. Built on the philosophy of transparency and efficacy, the company develops products that are dermatologist-tested, cruelty-free, and designed to address specific skin concerns. With its gentle and effective skin care products the company is redefining the personal care space for the modern, research-savvy customer.

Job Title: Senior Manager – Brand & Strategy

Location: HSR Layout, Bangalore

Experience: 3+ years in brand management, new product development, marketing strategy, or a related field, preferably in FMCG, beauty, skincare, or wellness industry.

Educational: Bachelor’s or Master’s degree in Marketing, Business, or a related field. (Preferred for Pedigree College)

About the role: As the Senior Manager – Brand & Strategy, you will be responsible for shaping and driving the overall strategic direction of the brand. You will oversee brand positioning, market share growth, consumer insights and integrated marketing campaigns to enhance brand health and visibility. This role requires a strategic thinker who can blend creativity with data-driven decision-making to elevate the brand and drive business success.

Key Responsibilities:

1. New Product Development:

• Conceptualize and develop innovative product ideas based on market trends and consumer needs.
• Coordinate with design and engineering teams for product realization
• Stay informed about industry trends and emerging technologies
• Ensure timely and successful product launches
• Evaluate and enhance existing product offerings

2. Brand Strategy & Market Positioning:

• Develop and execute the overall brand strategy, ensuring alignment with business objectives.
• Define the brand’s value proposition, positioning and messaging to enhance market share and consumer perception.
• Track and improve brand health metrics, including awareness, engagement and consumer sentiment.
• Conduct competitive analysis to identify gaps and opportunities for differentiation

3. Consumer Insights & Market Research:

• Leverage data analytics and market research to understand consumer behavior, preferences and emerging trends.
• Conduct research on already launched products and provide insights for continuous improvement.

4. Campaign Development & Execution:

• Conceptualize and drive integrated marketing campaigns across digital, PR, influencer marketing and social media.
• Ensure execution excellence by working cross-functionally with product, design, PR, and media teams.
• Monitor campaign effectiveness through key performance indicators (KPIs) such as brand impressions, engagement rates, and conversion metrics.
• Continuously innovate and implement new brand-building initiatives.

5. Content & Communication Strategy:

• Oversee the development of high-impact storytelling and content creation for various channels.
• Align influencer marketing, PR, and SEO efforts to maximize brand reach and quality impressions.
• Supervise the creation of press releases, newsletters, website content, and other communication materials.

6. Reporting & Performance Measurement:

• Establish a robust measurement framework to assess brand performance and campaign impact.
• Report key brand metrics, competitive positioning, and actionable insights to senior leadership.
• Optimize marketing spend by ensuring cost-effective strategies with a strong return on investment (ROI).

7. Project Management & Compliance:

• Oversee artwork, branding claims, and regulatory compliance for marketing materials.
• Manage multiple projects, ensuring timely execution and budget adherence.

8. Stakeholder & Team Management:

• Align internal teams and external agencies to drive brand goals effectively.
• Lead and mentor a team, fostering a high-performance culture with a strong focus on learning and development.
• Collaborate with senior leadership to align brand strategies with business objectives.

Key Requirements:

• Proven track record of leading brand strategy and marketing initiatives in a fast-paced environment.
• Strong analytical mindset with expertise in market research, consumer insights, and brand performance tracking.
• Hands-on experience with digital marketing, influencer partnerships, PR, and SEO.
• Excellent project management and organizational skills to handle multiple initiatives simultaneously.
• Strong problem-solving, decision-making, and stakeholder management capabilities.
• Proficiency in MS Office and data-driven marketing tools.
• Passion for skincare, beauty, and wellness industries.

About Hireginie: Hireginie is a prominent talent search company specializing in connecting top talent with leading organizations. We are committed to excellence and offer customized recruitment solutions across industries, ensuring a seamless and transparent hiring process. Our mission is to empower both clients and candidates by matching the right talent with the right opportunities, fostering growth and success for all.

• Developing and implementing long-term brand strategies and roadmaps.
• Defining brand positioning, messaging, and target audience segments.
• Overseeing the creation and execution of integrated marketing campaigns.
• Managing brand communication across all touchpoints, including digital, social media, and traditional advertising.
• Conducting market research and consumer insight analysis to inform brand strategies.
• Collaborating with product teams to ensure brand alignment with product development.
• Working with sales teams to develop effective go-to-market strategies.
• Monitoring brand performance metrics and making data-driven recommendations.
• Managing agency relationships for creative, PR, and digital marketing.
• Ensuring consistent brand identity and voice across all platforms.

• Master's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in brand management or marketing strategy.
• Proven track record of developing and executing successful brand campaigns.
• Strong understanding of consumer insights, market trends, and competitive analysis.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Exceptional communication, presentation, and leadership abilities.
• Experience with digital marketing, content strategy, and social media.
• Proficiency in market research tools and analytics platforms.
• Ability to manage multiple projects and stakeholders in a hybrid environment.
• Creative flair and a passion for building strong brands.

• Developing and implementing long-term brand strategies to drive brand awareness, equity, and market share.
• Conducting in-depth market research, consumer segmentation, and competitive analysis to identify growth opportunities.
• Defining target consumer profiles and developing insights-driven strategies to engage them.
• Crafting compelling brand positioning, messaging, and visual identity guidelines.
• Overseeing the development and execution of integrated marketing campaigns and promotional activities.
• Collaborating with product development teams to ensure brand alignment in new product launches.
• Managing the brand budget and ensuring effective allocation of resources.
• Monitoring brand performance metrics and analyzing market trends to inform strategic decisions.
• Working closely with creative agencies and internal marketing teams to develop impactful brand assets.
• Building strong relationships with internal stakeholders across departments, including sales, marketing, and R&D.
• Staying abreast of industry trends, consumer behavior shifts, and competitive landscape in the FMCG sector.
• Presenting brand strategies and performance updates to senior leadership.

• Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is highly preferred.
• Minimum of 5-7 years of experience in brand management, preferably within the FMCG industry.
• Proven track record of developing and executing successful brand strategies that have driven significant business results.
• Strong understanding of consumer insights, market research methodologies, and data analysis.
• Excellent strategic thinking, analytical, and problem-solving skills.
• Exceptional written and verbal communication and presentation skills.
• Experience in managing marketing budgets and working with external agencies.
• Familiarity with digital marketing channels and social media strategy is a plus.
• Ability to thrive in a remote work environment, demonstrating strong organizational and self-management skills.
• Creative mindset and passion for building strong consumer brands.

• Develop and implement comprehensive brand strategies for FMCG products.
• Conduct market research, consumer segmentation, and competitive analysis.
• Define brand positioning, messaging, and value propositions.
• Create and execute integrated marketing plans across various channels.
• Oversee new product launches and manage existing product portfolios.
• Collaborate with product development, sales, and marketing teams to ensure brand consistency.
• Manage brand budgets and track marketing ROI.
• Analyze campaign performance and provide actionable insights for optimization.
• Identify and leverage consumer insights to drive brand growth.
• Develop creative briefs and guide creative agencies in developing marketing collateral.
• Monitor market trends and identify emerging opportunities.
• Build and maintain strong relationships with internal and external stakeholders.

• Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in brand management, preferably within the FMCG sector.
• Proven track record of developing and executing successful brand strategies.
• Strong understanding of consumer behavior and market dynamics in the FMCG industry.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Proficiency in marketing analytics and data interpretation.
• Exceptional written and verbal communication and presentation skills.
• Demonstrated ability to manage multiple projects and lead cross-functional teams remotely.
• Creative mindset with a passion for building strong brands.