775 Consumer Strategy Manager jobs in India
Director- Brand Strategy
Posted 3 days ago
Job Viewed
Job Description
Are you ready to be the definitive voice of a global brand in India, shaping perceptions and driving impact in a rapidly evolving technology landscape? As a brand and creative strategist on the Cognizant global Brand team, you'll play a pivotal role in helping to strengthen our brand, changing perceptions and setting us apart from competitors in the fast-moving technology services industry.
We'll need your help in brand governance across offices, employee experiences, client visits and more - from ideas (like coming up with a naming strategy) to whether our logo should be used in a certain way, to whether a particular video is worthy of inclusion on our owned channels. You will work with a talented and passionate team and make a significant impact on our company's future in India, across consistent and compelling high-quality experiences - digitally and in person.
Key responsibilities:
Collaborating with leaders on the marketing team and across the business to bring the Cognizant brand strategy to life in flagship brand experiences, such as:
+ In-person such as Celebrating Cognizant and our annual Impact Award
+ Virtual events
+ Videos
+ HR/recruiting communications and experience
Consulting with other marketing leaders and channel owners in the development of creative approaches and high-profile content that creates a unified brand experience across:
+ Advertising campaigns
+ Cognizant.com
+ Social media
+ Thought leadership
+ Internal communicationInteriors and office
Directing, motivating, managing and working alongside Cognizant writers, designers, agency partners to write on voice and message, and design new expressions that are fresh and on brand
Fostering a spirit of creativity and strategic thinking that inspires others to understand, appreciate, and elevate our brand standards
To do this effectively, you will collaborate with key stakeholders, including HR, Marketing, and Communication teams, to ensure consistent messaging and branding across all relevant brand touchpoints. We'll want you to stay up to date with industry best practices and emerging trends in employer branding and talent acquisition, particularly in the competitive India market.
We'll also want you to have experience with and be able to jump into other projects that may include:
+ Brand strategy at the brand level, and across the business
+ Brand architecture
+ Global advertising campaigns
+ Brand guidelines/toolkits
The ideal candidates:
+ Brings at least 15 years of corporate global brand experience with a global brand, with 5-7 years of experience in a B2B corporate brand or agency environment, outside India - and preferably 1 to 2 of those years working onsite in the US or Europe - where most of our clients are local
+ Ideally built and executed brands at a global scale
+ Possesses solid subject matter expertise in all aspects of brand strategy and visual and verbal identity: positioning, architecture, design, naming, voice, messaging and content development
+ Has a strong working knowledge of modern marketing tactics, and an ability to ensure brand experiences and marketing objectives are achieved across channels including digital, social, video, Power Point, in-person experiences, etc.
+ Is driven to innovate brand strategy and expression and raise the bar with every project, and has a willingness to learn and grow
+ Led teams directly as well as led through influence and helped to shape a broader organization's brand strategy
+ Thrive in a dynamic, fast-paced work environment by responding to changing requirements with strategic solutions
+ Able to pull together influential associates within India and across the globe
Cognizant is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
Brand Strategy Director
Posted 4 days ago
Job Viewed
Job Description
We are looking for a Brand/Account Planning Director teammate. The ideal candidate should be a Strategic Planner in the advertising industry, with a focus on developing communication strategies for brands.
Experience: 3+ Years of Agency experience
Location: Mumbai (onsite)
Responsibilities:
• Thoroughly understand the client's problem and draw out actionable insights through consumer and market research to arrive at different campaign ideas and solutions for the brand, to arrive at the best customer strategy/approach.
• Analyze data from various sources, including data provided by internal teams, clients, and external sources, to draw holistic insights and action points
• Conduct secondary research to understand the brand, category, market, and consumer landscape.
• Use online studies, media performance reports, listening reports, and marketing tools to draw actionable insights.
• Conduct short primary research, if necessary, for qualitative learnings and cultural/subcultural insights.
• Formulate positioning spaces, communication strategies, and GTM plans to in-turn develop communication concepts based on insights for relevant media channels.
• Drive new marketing opportunities and initiatives by studying global markets, new trends, consumers' problems, and their receptivity.
• Create annual competition reports, build themes, and annual strategies for products and services. • Expand the scope of work with existing clients by defining and articulating business objectives clearly. Requirements:
• Experience in advertising with a focus on developing communication strategies for across channels
• Experience in conducting market, competition, and consumer research to draw insights/directions.
• Strong analytical and research skills with the ability to draw actionable insights from data.
• Ability to develop communication concepts based on insights for digital channels.
• Excellent presentation and selling skills.
• Good coordination and team management skills.
• A degree in Mass Communication, Advertising, Marketing, or related fields.
• Excellent written and verbal communication skills.
• Strong project management and organizational skills.
• Ability to work under tight deadlines and manage multiple projects simultaneously. If you are passionate about developing communication strategies for digital functions and possess the required skills and experience, please apply with your updated resume and portfolio
Brand Strategy Director
Posted today
Job Viewed
Job Description
We are looking for a Brand/Account Planning Director teammate. The ideal candidate should be a Strategic Planner in the advertising industry, with a focus on developing communication strategies for brands.
Experience: 3+ Years of Agency experience
Location: Mumbai (onsite)
Responsibilities:
• Thoroughly understand the client's problem and draw out actionable insights through consumer and market research to arrive at different campaign ideas and solutions for the brand, to arrive at the best customer strategy/approach.
• Analyze data from various sources, including data provided by internal teams, clients, and external sources, to draw holistic insights and action points
• Conduct secondary research to understand the brand, category, market, and consumer landscape.
• Use online studies, media performance reports, listening reports, and marketing tools to draw actionable insights.
• Conduct short primary research, if necessary, for qualitative learnings and cultural/subcultural insights.
• Formulate positioning spaces, communication strategies, and GTM plans to in-turn develop communication concepts based on insights for relevant media channels.
• Drive new marketing opportunities and initiatives by studying global markets, new trends, consumers' problems, and their receptivity.
• Create annual competition reports, build themes, and annual strategies for products and services. • Expand the scope of work with existing clients by defining and articulating business objectives clearly. Requirements:
• Experience in advertising with a focus on developing communication strategies for across channels
• Experience in conducting market, competition, and consumer research to draw insights/directions.
• Strong analytical and research skills with the ability to draw actionable insights from data.
• Ability to develop communication concepts based on insights for digital channels.
• Excellent presentation and selling skills.
• Good coordination and team management skills.
• A degree in Mass Communication, Advertising, Marketing, or related fields.
• Excellent written and verbal communication skills.
• Strong project management and organizational skills.
• Ability to work under tight deadlines and manage multiple projects simultaneously. If you are passionate about developing communication strategies for digital functions and possess the required skills and experience, please apply with your updated resume and portfolio
Brand Strategy Director
Posted 4 days ago
Job Viewed
Job Description
Experience: 3+ Years of Agency experience
Location: Mumbai (onsite)
Responsibilities:
• Thoroughly understand the client's problem and draw out actionable insights through consumer and market research to arrive at different campaign ideas and solutions for the brand, to arrive at the best customer strategy/approach.
• Analyze data from various sources, including data provided by internal teams, clients, and external sources, to draw holistic insights and action points
• Conduct secondary research to understand the brand, category, market, and consumer landscape.
• Use online studies, media performance reports, listening reports, and marketing tools to draw actionable insights.
• Conduct short primary research, if necessary, for qualitative learnings and cultural/subcultural insights.
• Formulate positioning spaces, communication strategies, and GTM plans to in-turn develop communication concepts based on insights for relevant media channels.
• Drive new marketing opportunities and initiatives by studying global markets, new trends, consumers' problems, and their receptivity.
• Create annual competition reports, build themes, and annual strategies for products and services. • Expand the scope of work with existing clients by defining and articulating business objectives clearly. Requirements:
• Experience in advertising with a focus on developing communication strategies for across channels
• Experience in conducting market, competition, and consumer research to draw insights/directions.
• Strong analytical and research skills with the ability to draw actionable insights from data.
• Ability to develop communication concepts based on insights for digital channels.
• Excellent presentation and selling skills.
• Good coordination and team management skills.
• A degree in Mass Communication, Advertising, Marketing, or related fields.
• Excellent written and verbal communication skills.
• Strong project management and organizational skills.
• Ability to work under tight deadlines and manage multiple projects simultaneously. If you are passionate about developing communication strategies for digital functions and possess the required skills and experience, please apply with your updated resume and portfolio
Brand Strategy Director
Posted 2 days ago
Job Viewed
Job Description
We are looking for a Brand/Account Planning Director teammate. The ideal candidate should be a Strategic Planner in the advertising industry, with a focus on developing communication strategies for brands.
Experience: 3+ Years of Agency experience
Location: Mumbai (onsite)
Responsibilities:
• Thoroughly understand the client's problem and draw out actionable insights through consumer and market research to arrive at different campaign ideas and solutions for the brand, to arrive at the best customer strategy/approach.
• Analyze data from various sources, including data provided by internal teams, clients, and external sources, to draw holistic insights and action points
• Conduct secondary research to understand the brand, category, market, and consumer landscape.
• Use online studies, media performance reports, listening reports, and marketing tools to draw actionable insights.
• Conduct short primary research, if necessary, for qualitative learnings and cultural/subcultural insights.
• Formulate positioning spaces, communication strategies, and GTM plans to in-turn develop communication concepts based on insights for relevant media channels.
• Drive new marketing opportunities and initiatives by studying global markets, new trends, consumers' problems, and their receptivity.
• Create annual competition reports, build themes, and annual strategies for products and services. • Expand the scope of work with existing clients by defining and articulating business objectives clearly. Requirements:
• Experience in advertising with a focus on developing communication strategies for across channels
• Experience in conducting market, competition, and consumer research to draw insights/directions.
• Strong analytical and research skills with the ability to draw actionable insights from data.
• Ability to develop communication concepts based on insights for digital channels.
• Excellent presentation and selling skills.
• Good coordination and team management skills.
• A degree in Mass Communication, Advertising, Marketing, or related fields.
• Excellent written and verbal communication skills.
• Strong project management and organizational skills.
• Ability to work under tight deadlines and manage multiple projects simultaneously. If you are passionate about developing communication strategies for digital functions and possess the required skills and experience, please apply with your updated resume and portfolio
Brand Strategy, Communications & PR
Posted 4 days ago
Job Viewed
Job Description
Overview:
The role oversees the strategic development of the brand’s identity, voice, and global presence.
Combining brand management with high-level communications and PR strategy, the position ensures that the brand resonates with discerning audiences, maintains its prestige, and cultivates meaningful connections across luxury media, influencers, and cultural spheres. The position merges strategic branding with high-touch PR and storytelling, ensuring the brand remains timeless, prestigious, and culturally influential.
- Define and refine the brand’s core identity, values, and positioning within the luxury landscape.
- Translate the creative vision into long-term brand narratives and seasonal storytelling.
- Ensure a seamless connection between product and market relevance.
- Develop a consistent, elegant brand voice across all platforms and content, from campaigns to communication.
- Craft messaging frameworks for product launches, collaborations, and milestone brand moments.
- Ensure all communications reflect the brand’s tone: refined, aspirational, and globally resonant.
- Build and maintain relationships with top-tier fashion editors, stylists, journalists, and luxury media platforms.
- Oversee press releases, editorial placements, and interviews with the brand founder.
- Manage fashion week presence, look book distribution, and global PR outreach strategies.
- Cultivate relationships with high-impact personalities, cultural tastemakers, and luxury influencers.
- Oversee product seeding, red carpet placements, and exclusive gifting strategies.
- Ensure all partnerships align with the brand’s exclusivity and image.
- Conceptualize and execute press previews, trunk shows, brand dinners, and high-touch client events.
- Partner with global teams to deliver luxury experiences across flagship openings, pop-ups, and collaborations.
- Ensure all touchpoints—from invitation to execution—embody the brand’s elegance and storytelling.
- Position the brand’s leadership (e.g., Founder, Creative Director, CEO) as voices of authority in fashion, culture, and sustainability (if applicable).
- Develop narratives and responses for sensitive issues, maintaining the brand’s integrity and public trust.
- Work closely with product, marketing, digital, and retail teams to ensure brand integrity across all channels.
- Align internal teams around brand priorities, campaign rollouts, and press strategies.
- Monitor brand equity, media coverage, and campaign performance using qualitative and quantitative tools.
- Adapt strategies based on insights to strengthen resonance with global luxury audiences.
This role is key to shaping and communicating our brand’s legacy. We seek a visionary who can blend tradition with modern relevance, ensuring our voice remains timeless.
Please send your application to
Brand Strategy, Communications & PR
Posted today
Job Viewed
Job Description
Overview:
The role oversees the strategic development of the brand’s identity, voice, and global presence.
Combining brand management with high-level communications and PR strategy, the position ensures that the brand resonates with discerning audiences, maintains its prestige, and cultivates meaningful connections across luxury media, influencers, and cultural spheres. The position merges strategic branding with high-touch PR and storytelling, ensuring the brand remains timeless, prestigious, and culturally influential.
1. Brand Strategy & Positioning- Define and refine the brand’s core identity, values, and positioning within the luxury landscape.
- Translate the creative vision into long-term brand narratives and seasonal storytelling.
- Ensure a seamless connection between product and market relevance.
- Develop a consistent, elegant brand voice across all platforms and content, from campaigns to communication.
- Craft messaging frameworks for product launches, collaborations, and milestone brand moments.
- Ensure all communications reflect the brand’s tone: refined, aspirational, and globally resonant.
- Build and maintain relationships with top-tier fashion editors, stylists, journalists, and luxury media platforms.
- Oversee press releases, editorial placements, and interviews with the brand founder.
- Manage fashion week presence, look book distribution, and global PR outreach strategies.
- Cultivate relationships with high-impact personalities, cultural tastemakers, and luxury influencers.
- Oversee product seeding, red carpet placements, and exclusive gifting strategies.
- Ensure all partnerships align with the brand’s exclusivity and image.
- Conceptualize and execute press previews, trunk shows, brand dinners, and high-touch client events.
- Partner with global teams to deliver luxury experiences across flagship openings, pop-ups, and collaborations.
- Ensure all touchpoints—from invitation to execution—embody the brand’s elegance and storytelling.
- Position the brand’s leadership (e.g., Founder, Creative Director, CEO) as voices of authority in fashion, culture, and sustainability (if applicable).
- Develop narratives and responses for sensitive issues, maintaining the brand’s integrity and public trust.
- Work closely with product, marketing, digital, and retail teams to ensure brand integrity across all channels.
- Align internal teams around brand priorities, campaign rollouts, and press strategies.
- Monitor brand equity, media coverage, and campaign performance using qualitative and quantitative tools.
- Adapt strategies based on insights to strengthen resonance with global luxury audiences.
This role is key to shaping and communicating our brand’s legacy. We seek a visionary who can blend tradition with modern relevance, ensuring our voice remains timeless.
Please send your application to
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