13,011 Content Creation Agencies jobs in India

Director - Content Strategy

Bengaluru, Karnataka Freshworks

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Job Description

Company Description

About Us

Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done.

There’s another option. Freshworks. With a fresh vision for how the world works.

At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. And, over 4,500 Freshworks employees make this possible, all around the world.

Fresh vision. Real impact. Come build it with us.

Job Description

Role Overview

We are seeking a seasoned and visionary Director of Content Strategy to build and lead the content design practice within our Product Design organization. This is a critical leadership role that views content as a core design material, equal to pixels and code. You will be responsible for creating and executing a unified content strategy across the entire in-product user journey, and lead our team of technical writers that craft our support experience.

You will lead a team of UX writers and content strategists to craft everything from the perfect button label to comprehensive onboarding flows and help documentation. The ideal candidate is a passionate advocate for the user, a master of clear and concise language, and a systems thinker who knows how to create and govern a scalable content ecosystem for complex SaaS products.

Roles & Responsibilities

1. Content Vision & Strategy:

  • Develop and own the comprehensive content strategy for the entire product user journey, from initial onboarding to advanced feature adoption.
  • Define, document, and champion the product's voice and tone, ensuring it is applied consistently to create a cohesive and trustworthy user experience.
  • Establish a scalable framework for content creation, governance, and maintenance, including style guides, terminology databases, and localization best practices.
  • Partner with senior leadership in Design, Research, Product, and Engineering to ensure content strategy is a key consideration in the product development lifecycle.
  • Partner with our brand team to understand our company’s tone of voice and establish ways to extend that into the product and support experience. 
  • 2. Team Leadership & Collaboration:

  • Build, lead, and mentor a high-performing team of UX writers, and KB/Tech writers, fostering a culture of excellence, clarity, and collaboration.
  • Act as the company's leading advocate for content design, demonstrating its impact on user success, feature adoption, and business goals.
  • Weave content strategy into the heart of the design process, collaborating deeply with product designers to shape information architecture, user flows, and interaction models.
  • Partner with our CS organization to incorporate learnings from CS interactions into our documentation. Evaluate potential AI tools that could help with this. 
  • 3. Execution & Impact:

  • Oversee the creation of clear, concise, and purposeful in-product copy—from microcopy to error messages and empty states—that guides users and helps them achieve their goals.
  • Oversee our PLG tone of voice and use our in-product voice as a medium to increase our growth levers.
  • Drive the strategy for a unified content ecosystem, ensuring a seamless experience between the UI, help documentation, release notes, and other user-facing product content.
  • Leverage user research, data, and content audits to identify pain points and opportunities, making evidence-based decisions to improve the user experience through language.
  • Be an advocate for and of AI. Evaluate how AI can help improve quality, consistency and delivery velocity across our portfolio.
  • Qualifications

  • Experience: 10-12 years of experience in content strategy, UX writing, or content design, with at least 2 years in a people management and leadership role.
  • Domain Expertise: A mandatory requirement. Your portfolio must showcase deep experience crafting content strategy and copy for complex digital products, preferably in a B2B SaaS environment.
  • Leadership: Proven success in building a content design practice from the ground up or significantly scaling an existing team.
  • Strategic Mindset: A demonstrated ability to think systemically, creating and implementing scalable content standards, governance models, and processes.
  • Portfolio: A compelling portfolio of writing samples and case studies that demonstrates your ability to solve complex UX problems and drive business outcomes through content
  • Education: Bachelor’s or Master’s degree in English, Journalism, Communications, HCI, or a related field.
  • Additional Information

    At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.

    This advertiser has chosen not to accept applicants from your region.

    Content Strategy Intern

    Bengaluru, Karnataka Leap Finance

    Posted today

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    Job Description

    **About us**:
    We are building this and this and this
    In short, we are building the platform to drive global careers for millennials from emerging economies We work at the exciting intersection of the 2 hottest trends around - edtech & fintech! And we love that we succeed as a business while powering the dreams of talented students!

    **Founder Profile**:
    Arnav Kumar is a graduate of IIT Kharagpur. Leap is his second company and he has raised more than $30M in capital for his startups. In his last role, he was a VC investor with SAIF Partners (Now Elevation Capital), which is an early investor in paytm, meesho, urban company, unacademy and many other unicorns. He thinks and tweets about Product, Business Models and Company Building

    Vaibhav Singh is a graduate of IIT Kharagpur. He spent his first 6 years at DeutscheBank, across Singapore & Sydney to manage a $Bn flow book. He has built 2 fintech startups before, as a founding member of CapitalFloat and Incred, both pioneering businesses valued > 500Mn The Leap team has a fine balance of industry experience (edtech, fintech, study abroad) and technical skills (engineering, product, design)

    **About the Role**

    You will play a key role in improving LEAP’S communication and content game - for both internal and external communication
    You will create and distribute stories that resonate with Leap’s internal; and external audience - stories of wins, students’ success, leap’s achievements, updates and culture

    You can work full time or part time on this charter.
    This role will be based in Bangalore, Work from Office.

    **The charter for this role will include**:
    Create LinkedIn posts, blogs, newsletters and micro press releases that communicate founder’s ideas, new product releases, and company updates.- Create small video updates about product releases and updates after collaboration with different product teams.- Craft stories about the people, teams, and milestones that make a difference, capturing the essence of success and progress within the company.- Collaborate with different teams to gather insights and turn them into well-written content.

    **Ideal Persona would**:

    - Have experience in creating high quality content that resonates with the target audience- Would have proven success in the above - in terms of follower growth, views, engagement on the content they have produced- Preferably have a large social media following across some or all popular social media platforms
    - Be comfortable working with video content and editing tools (e.g., Canva)
    - Be comfortable interacting with various teams to gather information and transform it into compelling content.

    **Mutual Respect**:
    We love people who are ‘relentlessly resourceful’. Find your way out. Focus on the possibilities instead of the problems.

    **Bias for action**:
    We take calculated risks backed by data and information available and encourage fail fast to find the best solutions as soon as possible

    **Learn & get better**:
    Continuous learning and improvement is the key. We don’t stop learning. We treat feedback as a gift and as an opportunity to get better.

    **Growth mindset**:
    We operate with a growth mindset and not a mindset of fear or judgement. You are in control of your own ability to learn and improve. We love Resilience.
    This advertiser has chosen not to accept applicants from your region.

    Content Strategy Analyst II

    Vadodara, Gujarat Mastercard

    Posted 6 days ago

    Job Viewed

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    Job Description

    **Our Purpose**
    _Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential._
    **Title and Summary**
    Content Strategy Analyst II
    Summary:
    Content Strategy and Development (CS&D) provides the technical and
    operational information that customers and stakeholders need to do
    business with Mastercard. CS&D is committed to driving the business goals
    of Mastercard by maximizing the impact of content. We foster solutions to
    provide the right content, to the right stakeholders, in the right format, at the
    right time. We accomplish this goal by collaborating with business partners to
    understand customer needs and deliver timely, high-quality information in a
    wide range of media and languages.
    Overview:
    This position involves creating and delivering technical content and
    publications about Mastercard products and services for our customers.
    The position involves performing all stages of the processes to publish
    technical content in online, mobile, and printed formats. It also includes
    researching, evaluating, selecting, and implementing new enterprise-wide
    processes and technologies.
    - Are you passionate about technology and finding new ways of doing
    things that challenge the status quo?
    - Do you enjoy finding new solutions for delivering digital content?
    - Do you enjoy working on a team that interfaces with business partners
    across the globe?
    Role:
    - Work with cross functional Teams and multiple Business/Product Owners to
    create and update technical content
    - Ensure updates are made to content in accordance to the CS&D writing
    standards
    - Manage day-to-day writing and publishing needs to deliver content online for
    consumption through multiple channels including Web and mobile
    - Provide excellent customer service to our business partners and customers
    - Author in XML or markdown, a tool utilized for content creation and editing
    - Publish technical content to multiple platforms and output types, such as
    PDF, HTML, and Wiki
    All About You:
    - Possesses strong organizational and time management skills
    - Exhibit strong written and verbal communication skills
    - Willingness to learn new technology programs and process to drive innovation
    through ingenuity, creativity, and thoughtful risks
    - Adaptable to dynamic change and ambiguity thriving in a fast-paced
    environment
    - Team player, with the ability to interact and consult with various levels
    throughout the organization to cultivate and expand partnerships
    - Exhibit the highest degree of professionalism, accountability, and
    empowerment to drive results
    - Experience with Microsoft Office products
    - Basic understanding of DITA/XML, HTML, and PDF
    - Basic knowledge with MSTP/Chicago/any other technical publication
    guidelines
    **Corporate Security Responsibility**
    All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
    + Abide by Mastercard's security policies and practices;
    + Ensure the confidentiality and integrity of the information being accessed;
    + Report any suspected information security violation or breach, and
    + Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
    This advertiser has chosen not to accept applicants from your region.

    Content Strategy Analyst II

    Vadodara, Gujarat Mastercard

    Posted 6 days ago

    Job Viewed

    Tap Again To Close

    Job Description

    **Our Purpose**
    _Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential._
    **Title and Summary**
    Content Strategy Analyst II
    Summary:
    Content Strategy and Development (CS&D) provides the technical and
    operational information that customers and stakeholders need to do
    business with Mastercard. CS&D is committed to driving the business goals
    of Mastercard by maximizing the impact of content. We foster solutions to
    provide the right content, to the right stakeholders, in the right format, at the
    right time. We accomplish this goal by collaborating with business partners to
    understand customer needs and deliver timely, high-quality information in a
    wide range of media and languages.
    Overview:
    This position involves creating and delivering technical content and
    publications about Mastercard products and services for our customers.
    The position involves performing all stages of the processes to publish
    technical content in online, mobile, and printed formats. It also includes
    researching, evaluating, selecting, and implementing new enterprise-wide
    processes and technologies.
    - Are you passionate about technology and finding new ways of doing
    things that challenge the status quo?
    - Do you enjoy finding new solutions for delivering digital content?
    - Do you enjoy working on a team that interfaces with business partners
    across the globe?
    Job Posting Details
    Role:
    - Work with cross functional Teams and multiple Business/Product Owners to
    create and update technical content
    - Accountable for the successful completion of high-quality projects within the
    technical writing function
    - Ensure updates are made to content in accordance to the CS&D writing
    standards
    - Manage day-to-day writing and publishing needs to deliver content online for
    consumption through multiple channels including Web and mobile
    - Provide excellent customer service to our business partners and customers
    - Author in XML or markdown, a tool utilized for content creation and editing
    - Publish technical content to multiple platforms and output types, such as
    PDF, HTML, Wiki, and online help file generation
    All About You:
    - Possesses strong organizational and time management skills
    - Exhibit strong written and verbal communication skills
    - Technologically savvy, spearheading innovation through ingenuity, creativity,
    and thoughtful risks
    - Adaptable to dynamic change and ambiguity thriving in a fast-paced
    environment
    - Ability to identify process improvement opportunities
    - Team player, ability to interact and consult with various levels throughout the
    organization to cultivate and expand partnerships
    - Exhibit the highest degree of professionalism, accountability, and
    empowerment to drive results
    - Basic working understanding of content localization
    - Ability to work independently including the ability to problem-solve and
    troubleshoot
    - Experience with Microsoft Office products
    - Experience with or prepared to learn content management system (CMS) and
    other authoring tools, such as Ixiasoft, Oxygen, XML, xMetal, Visual Studio
    Code
    - Basic understanding of DITA/XML, HTML, and PDF
    - Familiarity with taxonomy and entitlements within HTML, Markdown, and XML
    - Willingness to learn and expand knowledge of Information Architecture
    - Willingness to mentor and train peers
    - Experience with MSTP/Chicago/any other technical publication guidelines
    **Corporate Security Responsibility**
    All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
    + Abide by Mastercard's security policies and practices;
    + Ensure the confidentiality and integrity of the information being accessed;
    + Report any suspected information security violation or breach, and
    + Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
    This advertiser has chosen not to accept applicants from your region.

    Content Strategy Analyst II

    Prayagraj, Uttar Pradesh MasterCard

    Posted today

    Job Viewed

    Tap Again To Close

    Job Description

    Our Purpose

    Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

    Title and Summary

    Content Strategy Analyst II

    Summary:
    Content Strategy and Development (CS&D) provides the technical and
    operational information that customers and stakeholders need to do
    business with Mastercard. CS&D is committed to driving the business goals
    of Mastercard by maximizing the impact of content. We foster solutions to
    provide the right content, to the right stakeholders, in the right format, at the
    right time. We accomplish this goal by collaborating with business partners to
    understand customer needs and deliver timely, high-quality information in a
    wide range of media and languages.

    Overview:
    This position involves creating and delivering technical content and
    publications about Mastercard products and services for our customers.
    The position involves performing all stages of the processes to publish
    technical content in online, mobile, and printed formats. It also includes
    researching, evaluating, selecting, and implementing new enterprise-wide
    processes and technologies.
    • Are you passionate about technology and finding new ways of doing
    things that challenge the status quo?
    • Do you enjoy finding new solutions for delivering digital content?
    • Do you enjoy working on a team that interfaces with business partners
    across the globe?

    Role:
    • Work with cross functional Teams and multiple Business/Product Owners to
    create and update technical content
    • Ensure updates are made to content in accordance to the CS&D writing
    standards
    • Manage day-to-day writing and publishing needs to deliver content online for
    consumption through multiple channels including Web and mobile
    • Provide excellent customer service to our business partners and customers
    • Author in XML or markdown, a tool utilized for content creation and editing
    • Publish technical content to multiple platforms and output types, such as
    PDF, HTML, and Wiki

    All About You:
    • Possesses strong organizational and time management skills
    • Exhibit strong written and verbal communication skills
    • Willingness to learn new technology programs and process to drive innovation
    through ingenuity, creativity, and thoughtful risks
    • Adaptable to dynamic change and ambiguity thriving in a fast-paced
    environment
    • Team player, with the ability to interact and consult with various levels
    throughout the organization to cultivate and expand partnerships
    • Exhibit the highest degree of professionalism, accountability, and
    empowerment to drive results
    • Experience with Microsoft Office products
    • Basic understanding of DITA/XML, HTML, and PDF
    • Basic knowledge with MSTP/Chicago/any other technical publication
    guidelines

    Corporate Security Responsibility

    All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

    • Abide by Mastercard’s security policies and practices;

    • Ensure the confidentiality and integrity of the information being accessed;

    • Report any suspected information security violation or breach, and

    • Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

    This advertiser has chosen not to accept applicants from your region.

    Content Strategy Analyst II

    MasterCard

    Posted today

    Job Viewed

    Tap Again To Close

    Job Description

    Our Purpose

    Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

    Title and Summary

    Content Strategy Analyst II

    Summary:
    Content Strategy and Development (CS&D) provides the technical and
    operational information that customers and stakeholders need to do
    business with Mastercard. CS&D is committed to driving the business goals
    of Mastercard by maximizing the impact of content. We foster solutions to
    provide the right content, to the right stakeholders, in the right format, at the
    right time. We accomplish this goal by collaborating with business partners to
    understand customer needs and deliver timely, high-quality information in a
    wide range of media and languages.

    Overview:
    This position involves creating and delivering technical content and
    publications about Mastercard products and services for our customers.
    The position involves performing all stages of the processes to publish
    technical content in online, mobile, and printed formats. It also includes
    researching, evaluating, selecting, and implementing new enterprise-wide
    processes and technologies.
    • Are you passionate about technology and finding new ways of doing
    things that challenge the status quo?
    • Do you enjoy finding new solutions for delivering digital content?
    • Do you enjoy working on a team that interfaces with business partners
    across the globe?
    Job Posting Details

    Role:
    • Work with cross functional Teams and multiple Business/Product Owners to
    create and update technical content
    • Accountable for the successful completion of high-quality projects within the
    technical writing function
    • Ensure updates are made to content in accordance to the CS&D writing
    standards
    • Manage day-to-day writing and publishing needs to deliver content online for
    consumption through multiple channels including Web and mobile
    • Provide excellent customer service to our business partners and customers
    • Author in XML or markdown, a tool utilized for content creation and editing
    • Publish technical content to multiple platforms and output types, such as
    PDF, HTML, Wiki, and online help file generation

    All About You:
    • Possesses strong organizational and time management skills
    • Exhibit strong written and verbal communication skills
    • Technologically savvy, spearheading innovation through ingenuity, creativity,
    and thoughtful risks
    • Adaptable to dynamic change and ambiguity thriving in a fast-paced
    environment
    • Ability to identify process improvement opportunities
    • Team player, ability to interact and consult with various levels throughout the
    organization to cultivate and expand partnerships
    • Exhibit the highest degree of professionalism, accountability, and
    empowerment to drive results
    • Basic working understanding of content localization
    • Ability to work independently including the ability to problem-solve and
    troubleshoot
    • Experience with Microsoft Office products
    • Experience with or prepared to learn content management system (CMS) and
    other authoring tools, such as Ixiasoft, Oxygen, XML, xMetal, Visual Studio
    Code
    • Basic understanding of DITA/XML, HTML, and PDF
    • Familiarity with taxonomy and entitlements within HTML, Markdown, and XML
    • Willingness to learn and expand knowledge of Information Architecture
    • Willingness to mentor and train peers
    • Experience with MSTP/Chicago/any other technical publication guidelines

    Corporate Security Responsibility

    All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

    • Abide by Mastercard’s security policies and practices;

    • Ensure the confidentiality and integrity of the information being accessed;

    • Report any suspected information security violation or breach, and

    • Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

    This advertiser has chosen not to accept applicants from your region.

    Content Strategy Location Gurugram Department

    Gurugram, Uttar Pradesh The Marcom Avenue

    Posted today

    Job Viewed

    Tap Again To Close

    Job Description

    **How we roll**: In the land of The Marcom Avenue, the possibilities are endless. The Marksman and Markswoman you find here range from dreamers to visionaries to perfectionists to the outrightly eccentric and the occasionally rebellious. We stick to our core values. We refuse to work in silos. We like making money.

    **Core values**: No storm can scare us when our ANCHOR keeps our feet on the ground.

    **ANCHOR**:
    **Accountability**: We live by the motto of ‘It’s up to me’, and embody accountability by embracing change and admitting our mistakes when necessary. We believe in actively seeking feedback rather than waiting for it. We take ownership of delivering on our commitments at all levels - individual, team, and company.
    **Nonstop WOW**: We relentlessly pursue excellence, always pushing for 'the NEXT' great thing. We measure our actions and focus on achieving results, never settling for the first or easiest solution. We don’t believe in ‘good enough’.
    **Client first**: We prioritize delivering on our promises, consistently meeting deadlines and proactively communicating with our clients. We push ourselves to complete our tasks before our clients even schedule meetings, ensuring their needs are met efficiently.
    **Hire and develop the best**: We only recruit exceptional individuals who are self-motivated, proactive, and unafraid to take initiative. We foster self-development and hold high expectations for our team members.
    **Open communication**: We value every person and their opinions, recognizing that great ideas can come from anywhere. We encourage everyone to express their thoughts, we build a culture of trust and openness.
    **Reaching for more**: We are driven by our hunger and passion, embracing tough problems and new challenges. The Marcom Avenue thrives on a 'can-do' attitude, continuously raising the bar and striving for improvement in a dynamic learning environment.

    **Content Strategy**

    ***

    **Location**
    **Gurugram**

    ***

    **Department**
    **Marketing**

    ***

    **Job Type**
    **Full Time**

    ***
    **JOB DESCRIPTION**

    A 360-degree marketing and communication agency and your partners in accelerating growth exponentially through creative strategies and ROI-driven performance metrics.

    Based in Gurugram, we partner with clients to provide innovative solutions and tailor-made services that facilitate their business objectives.

    **Job Brief**

    Are you a creative thinker with a knack for crafting compelling content? Join our dynamic team as a Content Strategist! We are looking for a talented individual who can develop and execute content strategies that drive engagement and achieve business goals. Your role will involve content planning, creation, and optimization across various platforms.

    **Key Responsibilities**:

    - Develop and implement a content strategy that aligns with the brand’s objectives, target audience, and brand guidelines.
    - Be the last mile check for all content going out of the agency.
    - Coach and guide writers to continuously enhance team skills and develop niche expertise.
    - Think and drive marketing campaigns (offline or online) in collaboration with relevant stakeholders.
    - Create/Manage editorial calendar to deliver pre-planned and timely content across various platforms.
    - Research industry trends, market insights, and competitor analysis to inform content development and identify opportunities to improve the overall efficacy of content for each client.
    - Collaborate with designers, videographers, and other stakeholders to oversee the creation of visually appealing and multimedia-rich assets that align with the visual narrative.
    - Monitor and analyze content performance metrics, such as website traffic, engagement rates, and conversions, and make data-driven recommendations.
    - Ensure brand consistency and compliance with the company’s style guide and voice across all content deliverables.
    - Manage and maintain content repositories, including content management systems (CMS), and ensure content is organized and easily accessible for future use.

    **Requirements**:

    - 6-7 years+ of experience
    - Bachelor’s degree in English, Literature, Philosophy, or Psychology
    - Experience in Creative Writing, Content Strategy, Marketing Campaigns, and SEO
    This advertiser has chosen not to accept applicants from your region.
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