5,634 Content Optimization jobs in India
Catalog Specialist II – Customer Insights and Content Optimization, WW RCX - Product Lifecycle Su...
Posted today
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Job Description
PLS first launched in Q4 2015 featuring a warranty repair option for Samsung laptops surfaced during the returns process in the Online Return Center (ORC). Since then, PLS has grown substantially, and now offers customers eight product support options - (1) Live call & chat with Amazon product support agent available up to 6 months, (2) Live call & chat with the brand product support agent available up to 2 years, (3) contact the manufacturer yourself by accessing brand phone number and/ support website available up to 2 years, (4) access free warranty repair services available up to 2 years, (5) accessing free replacement parts available until return window, (6) access other sustainable end-of-life options such as trade-in, resell, refill, recycle, donate etc. available up to 2 years, (7) help yourself by watching step-by-step video instructions provided by the brand, and (8) help yourself by following step-by-step instructions provided by the brand.
The Product Lifecycle Support (PLS) team at Amazon is seeking a Catalog Specialist II to drive customer awareness and insights initiatives. PLS provides relevant post-purchase product support, helping customers maximize their purchases while preventing avoidable returns. This role focuses on increasing customer awareness through strategic content initiatives across various online marketing platforms.
We are looking for a highly customer-obsessed individual with strong ownership, analytical skills, and marketing collaboration experience.
Key job responsibilities
•Develop and execute PLS content strategies to increase customer awareness on YouTube, Reddit, and other online marketing platforms.
• Collaborate with internal teams to launch and track awareness campaigns, ensuring content effectiveness.
• dentify high-impact product types and develop targeted educational content to help customers make informed post-purchase decisions.
• C nduct customer surveys and research to gather insights that drive content improvements.
• W rk closely with marketing and social media teams to align messaging and outreach strategies.
• E sure availability during the first half of PST working hours to actively engage in business forums, contribute to key discussions, and influence critical decision-making.
• O ganize and support webinars and customer engagement events to increase awareness of PLS services.
• T ack success metrics for customer awareness initiatives, using data to measure impact and refine strategies.
• U ilize Excel and SQL to analyze customer engagement data, extract insights, and drive decision-making.
• D velop scalable SOPs for content creation and distribution across various customer channels.
BASIC QUALIFICATIONS
- 1+ years of program or project management experience- Knowledge of SQL and Advanced Excel (Array and Statistical formulas)
- Experience using data to influence business decisions
PREFERRED QUALIFICATIONS
- Knowledge of analytics & statistical tools such as SAS, PowerBI, SQL & ETL DW concepts- Knowledge of visualization tools such as Tableau, Datazen, SSRS
- Experience back office operations, escalation management and troubleshooting environments
- Ability to analyze customer trends and engagement data to inform strategy.
- Strong communication and stakeholder management skills to collaborate across teams.
- Prior experience working with marketing/social media teams.
- Background in conducting customer research, surveys, and deriving actionable insights.
- Experience in tracking and optimizing digital content performance.
- Understanding of customer education strategies and engagement models.
Our inclusive culture empowers Amazonians to deliver the best results for our customers.
Content Marketing
Posted today
Job Viewed
Job Description
Company Overview
TeachEdison is an innovative Education Technology company focused on creating high-performance software for educators. With our flagship product, EdisonOS, we aim to revolutionize knowledge commerce. Based in Bangalore, our small yet dynamic team is dedicated to advancing the fields of software development and education technology.
Job Overview
We are seeking a Junior Content Marketing Specialist based in Coimbatore to join our dedicated team. As a full-time employee, you will be key in enhancing our brand's visibility and engagement through effective content strategies. With a work experience requirement of 1 to 3 years, you will support our marketing efforts with compelling content and innovative marketing approaches.
Qualifications and Skills
- Proficiency in copywriting to craft clear and compelling messages that reflect the brand's voice (Mandatory skill).
- Experience in content creation to develop engaging and informative material for diverse platforms (Mandatory skill).
- Ability to implement strong brand messaging strategies to ensure consistent communication (Mandatory skill).
- Knowledge and expertise in Blogging to create and manage blogs that support brand strategies.
- Experience in editorial strategy to guide content development and ensure alignment with brand objectives.
- Competence in social media management to boost the companys online presence and engagement.
- Strong research skills to gather insights that inform and enhance content marketing strategies.
- Collaborative spirit to work effectively within a team and communicate effectively with various stakeholders.
Roles and Responsibilities
- Develop and execute content marketing strategies that increase audience engagement and brand loyalty.
- Create and manage high-quality content across multiple platforms, including blogs, social media, and other digital channels.
- Ensure all content aligns with TeachEdison's brand voice, style, and values.
- Collaborate with internal teams to produce powerful content that meets organizational objectives.
- Monitor and analyze the effectiveness of content marketing initiatives and optimize strategies based on insights.
- Stay up-to-date with industry trends and best practices in content marketing and apply this knowledge to foster innovation.
- Assist in managing content calendars and ensure timely and effective execution of content plans.
- Work closely with the marketing and design teams to create visually appealing and informative content.
Content Marketing
Posted today
Job Viewed
Job Description
- Create actionable/thought leadership content to help sales professionals & lead generation reps to build scalable & repeatable revenue pipeline
- Increase the throughput by improving existing content marketing e.g. improve readers experience
- Plan & execute the content marketing initiatives to ensure the end goals
- Ideate, research, write, review & optimize the content (Individual/team level)
- Own the Content Marketing Key Results to drive the business forward
- Experiment/build new approaches to content development
- Collaborate extensively with marketing, sales & customer success teams to fulfil their content requirements
- Work with a high performing small team of content marketers
- Raise the bar for the overall content experience
- Review and manage digital content marketing strategy and ensure effective execution in alignment with overall digital marketing strategy
- Define a framework and manage the creation, delivery and publishing of highly engaging marketing content.
- Planning, scheduling and timely execution of content calendar in collaboration with stakeholders
- Responsible for maintaining and nurturing an effective network of influencers, forums and publications to maximize distribution of content to relevant markets
- Responsible for distribution of marketing content and ensuring maximum reach directly or using third party agencies
- Ensuring published content is free of errors and inconsistencies and reviewed for grammar, spellings and formatting
- Ensuring published content is concise, clear, relevant, apt for the platform and audience and consistent with the overall brand theme and tone
- Ensuring that all marketing content development is aligned with SEO/SEM strategies and objectives
- Driving customer engagement initiatives on multiple digital platforms
- Create and institutionalize content and style guidelines and design workflows for producing content in a timely manner
- Write crisp and clear website, blog content to better promote our services.
- Collaborate with various internal teams (Content/SEO/Marketing) to plan, write, and produce content for various marketing collaterals.
- Proofread, restructure, and edit all content that's produced within the team to highlight any inaccuracies in the information or amend spelling and grammatical errors before the content is published.
- Work on promotional content that will be rolled out on various social media channels.
- Finding new ideas to market a new product or service, developing concepts for content production, or looking for ways to create content that's relevant to the latest industry trends.
- In-depth knowledge of marketing content writing styles, ad copy nuances, social posts, and web/SEO friendly content. Well versed with digital marketing strategies and how content can influence the strategies - page optimization, SEO. Content curation. Site structure etc.
**Requirements**:
- Excellent writing, editing, and proofreading capabilities.
- Bachelor's/Master's degree preferably with certification or specialization in Marketing or related field
- Minimum 5 years of experience of executing content strategies to drive engagement and conversion in a B2B setup
- Experience of content management and distribution in a B2B setup (Exposure to established networks for content distribution in Research and Advisory would be desirable)
- Excellent written communication and presentation skills
- A self-starter, who is flexible and adaptable to constant change and can work in a fast paced, high growth and dynamic environment.
- Strong interpersonal skills and ability to work collaboratively in a team environment
- Have a customer-focused mindset
- Have an IT Services content marketing experience
- Believes and demonstrates craftsmanship
- Genuinely interested in doing impactful work
- Be self-motivated and comfortable with responsibility
- Have high standards of UX and quality
- Expert level knowledge of Microsoft Word, Excel, PowerPoint.
- Create actionable/thought leadership content to help sales professionals & lead generation reps to build scalable & repeatable revenue pipeline
- Increase the throughput by improving existing content marketing e.g. improve readers experience
- Plan & execute the content marketing initiatives to ensure the end goals
- Ideate, research, write, review & optimize the content (Individual/team level)
- Own the Content Marketing Key Results to drive the business forward
- Experiment/build new approaches to content development
- Collaborate extensively with marketing, sales & customer success teams to fulfil their content requirements
- Work with a high performing small team of content marketers
- Raise the bar for the overall content experience
- Review and manage digital content marketing strategy and ensure effective execution in alignment with overall digital marketing strategy
- Define a framework and manage the creation, delivery and publishing of highly engaging marketing
Content Marketing
Posted 7 days ago
Job Viewed
Job Description
Company Overview
TeachEdison is an innovative Education Technology company focused on creating high-performance software for educators. With our flagship product, EdisonOS, we aim to revolutionize knowledge commerce. Based in Bangalore, our small yet dynamic team is dedicated to advancing the fields of software development and education technology.
Job Overview
We are seeking a Junior Content Marketing Specialist based in Coimbatore to join our dedicated team. As a full-time employee, you will be key in enhancing our brand's visibility and engagement through effective content strategies. With a work experience requirement of 1 to 3 years, you will support our marketing efforts with compelling content and innovative marketing approaches.
Qualifications and Skills
- Proficiency in copywriting to craft clear and compelling messages that reflect the brand's voice (Mandatory skill).
- Experience in content creation to develop engaging and informative material for diverse platforms (Mandatory skill).
- Ability to implement strong brand messaging strategies to ensure consistent communication (Mandatory skill).
- Knowledge and expertise in Blogging to create and manage blogs that support brand strategies.
- Experience in editorial strategy to guide content development and ensure alignment with brand objectives.
- Competence in social media management to boost the companys online presence and engagement.
- Strong research skills to gather insights that inform and enhance content marketing strategies.
- Collaborative spirit to work effectively within a team and communicate effectively with various stakeholders.
Roles and Responsibilities
- Develop and execute content marketing strategies that increase audience engagement and brand loyalty.
- Create and manage high-quality content across multiple platforms, including blogs, social media, and other digital channels.
- Ensure all content aligns with TeachEdison's brand voice, style, and values.
- Collaborate with internal teams to produce powerful content that meets organizational objectives.
- Monitor and analyze the effectiveness of content marketing initiatives and optimize strategies based on insights.
- Stay up-to-date with industry trends and best practices in content marketing and apply this knowledge to foster innovation.
- Assist in managing content calendars and ensure timely and effective execution of content plans.
- Work closely with the marketing and design teams to create visually appealing and informative content.
Team Member - Digital & Content Marketing
Posted today
Job Viewed
Job Description
About Function/Department
Times Experience is the experiential marketing division of BCCL. This team is responsible for leading the development and implementation of innovative experiential solutions, including brand IPs, comprehensive brand strategies, and business conclaves. Our goal is to drive a robust revenue strategy for the experiential business, maximize the value of our existing IPs, create new creative formats, and explore new business ventures. The team plays a crucial role in realizing the full potential of our experiential marketing unit by identifying market opportunities and challenges, leveraging emerging technologies and platforms, and collaborating with other functional and business unit heads to develop offerings, solutions, and business models for both B2B and B2C markets
About the Position
This role focuses on the creation and execution of digital campaigns for intellectual properties and collaborative content, delivering integrated and experiential solutions for brands while fostering innovative approaches in new-age media.
This is a branch level role having medium term impact on the overall organizational goals
Areas of Responsibility
Areas of Responsibility (Key Result Areas):
Educational Qualifications Required
Graduate from any stream
Digital Marketing/Performance marketing certification
Relevant Experience
Experience - 6 to 8 years
Key Skills:
Content Marketing Manager
Posted 3 days ago
Job Viewed
Job Description
About Us:
Tophat HR is a boutique consulting firm- We are an expert in tailored and comprehensive human resources consulting & management services.
About Our Client :
Our client is a leading B2B technology company revolutionizing offline communication with an API-first platform for automated direct mail and address verification.
Permanent Work From Home Opportunity
Employment Type: Full-time
Experience Required: 4+ years
Time: 7:30 PM- 3:30 AM IST, Mon- Fri
About the Role:
- Are you passionate about driving the success of an enterprise SaaS product by working collaboratively with Product, Marketing, Sales, and Customer Success teams?
- Does crafting impactful go-to-market strategies and building a community of product loyalists excite you?
If yes, this is your opportunity to join a high-performing team and make a meaningful impact.
Key Responsibilities:
- Develop content clusters that cover all relevant information and keywords.
- Write both short-term and long-term SEO blogs within specified timeframes, enriching them with relevant keywords.
- Adhere to our editorial guidelines, ensuring all content is free from grammatical errors and AI issues.
- Stay updated with the latest industry trends in SEO and content marketing, applying this knowledge to content strategies
- Ensure content ranks high on specified content management and analysis tools to maintain high quality and SEO reach.
- Contribute to and write various other content types, including landing pages, eBooks, case studies, and white papers.
- Handle ad hoc tasks related to proofreading, editing, and curating content.
- Perform competitor analysis to identify and bridge content gaps.
Content Marketing:
- Develop and lead the overall content marketing strategy.
- Collaborate with demand generation teams to ensure the right content and positioning supports business objectives.
- Design content marketing initiatives with clear short-term and long-term goals.
- Work closely with design and writing teams to create high-quality, engaging content.
- Manage the editorial calendar, assign tasks, and ensure timely delivery.
- Regularly publish, edit, proofread, and optimize content for SEO and performance.
- Monitor web traffic and user engagement using tools like Google Analytics.
- Ensure strong content presence across all distribution channels.
- Gather customer feedback and generate content ideas that drive engagement.
What We’re Looking For:
- 4+ years of experience in core content marketing for a SaaS or Analytics company.
- Hands-on experience with Marketing Automation platforms such as HubSpot , Marketo , or Zoho .
- Proven track record of executing successful ABM campaigns .
- Experience in running lead generation and lead nurturing email campaigns .
- Strong command over written and verbal English .
- Experience writing content for global markets , particularly the USA and Europe .
- Ability to understand and communicate complex B2B technology concepts in a simple, compelling manner.
- Adaptable to fast-paced, evolving environments.
- Proficiency in tools such as Google Analytics , Zoho CRM , HubSpot , AdWords , and LinkedIn Sales Navigator .
Why Join Us?
- Opportunity to own and lead high-impact content and ABM strategies.
- Collaborate with cross-functional teams across geographies.
- Be part of a growing, fast-paced SaaS company making a real difference.
Content Marketing Manager
Posted 3 days ago
Job Viewed
Job Description
Job Description
About Us:
At Innovapptive, we are bringing the industrial front-line worker, back-office and assets together. Our platform is the only patented and “Code-Free” connected worker platform for SAP and IBM Maximo and is disrupting and digitizing archaic, tedious, & labor intensive paper-based processes for maintenance, operations, & supply chain. The industrial front-line workers are empowered with a suite of highly reconfigurable mobile apps, while the back-office has real-time visibility into the front-line workforce with better planning, scheduling, adoption monitoring and actionable insights. Some of the world’s largest brands such as Newmont Mining, Dominion Nuclear, Hess, Shell, UNICEF, ConocoPhillips, Reckitt Benckiser are digitally transforming their back-office and front-line industrial worker experiences. We are saving companies millions of dollars by improving their asset uptime, productivity, safety, and talent challenges, while delivering jobs better, faster, cheaper and safer.
We are backed by Tiger Global Management, a Global Marquee Fund with over $30 Billion of Assets Under Management (AUM). Tiger Global Management has a reputation of investing and building some of the world's "Unicorn" brands such as Spotify, Netflix, Facebook, LinkedIn, Amazon, Peloton, Harry's, Ola, Flipkart, Freshworks and many more!
Recently we have announced our Series B funding led by Vista Equity Partners, a leading global technology investor, with participation from Tiger Global Management, our existing Series A investor. Vista invests in mission-critical software businesses that have a clear purpose and a demonstrated track record of success, such as Innovapptive.
Our mission is made possible by Innovapptive’s most important asset: our people. We come together through collaboration and ambition in a team-driven culture. Through the success of our product, we have seen monumental growth in our workforce, and we constantly look for exceptional talent to join us. At Innovapptive, you are challenged with dynamic tasks that drive your professional development and career growth. Join us on our journey to deliver an innovative connected worker experience and to empower 350 Million Industrial Front-Line Workers around the world with the ability to truly harness the power of connected worker experience by improving the working life of a front-line worker and the back-office employee.
The Role
Innovapptive has been growing rapidly as our Connected Worker Platform becomes the software of choice for industrial companies across the globe. We are now ready to double down and hit the accelerate button and increase our market penetration. We are looking for a Content Marketing Manager to join our expanding Demand Generation team. This role will report directly to the Sr. Director of Demand Generation and will work closely with other members of the Marketing team. The Content Marketing Manager will work collaboratively to manage and support all search engine optimization and social media activities. This role includes overseeing and supporting various Content Marketing initiatives aimed at enhancing rankings across major search networks with the ultimate goal of maximizing ROI.
This role is perfect for someone who has entrepreneurial drive and Content Marketing experience! You will directly contribute to the growth of Innovapptive.
How You Will Make an Impact:
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Develop a data-driven content strategy: Create a long-term and short-term content publishing calendar aligned with business goals and marketing campaigns, incorporating insights from the audit and competitor analysis.
- Conduct a comprehensive content audit: Analyze existing content for brand voice, relevance, and optimization.
- Identify content gaps & opportunities: Research competitors and industry trends to discover content gaps and relevant topics.
- Content creation & management: Write captivating product landing pages, comparison pages, blog posts, articles, white papers, case studies, ebooks, and other formats, and manage a team of freelancers/internal team writers, all ensuring adherence to brand voice and messaging guidelines.
- Monitor & optimize content performance: Track performance through online tools like Google Analytics, SEMRush, HubSpot Marketing. Ensure legal compliance (e.g., copyright and data protection). Stay updated on industry trends to generate new ideas and attract audiences.
- Cross-Team Collaboration: Build strong relationships with marketing, sales, and product teams. Align content with the needs of various teams and contribute to overall marketing strategy.
- Contribute to broader marketing strategy: Participate in brainstorming sessions, stay informed about B2B SaaS trends and competitor analysis, and track marketing KPIs, reporting on content performance to stakeholders
- Content Distribution: Develop a distribution plan to ensure content reaches the target audience through various channels. Leverage social media, email marketing, and other platforms for content promotion.
- Lead Generation: Create content that serves as lead magnets, attracting and nurturing leads throughout the buyer's journey. Collaborate with demand generation teams to align content with lead generation goals.
- Thought Leadership: Establish the brand and key individuals as thought leaders in the industry through insightful and valuable content. Develop documentation, tutorials, and webinars to enhance customer knowledge.
What You Bring to the Team:
Ideal Candidate
The ideal candidate is a highly energetic, passionate, and purpose-driven executive that wants to make a significant impact on the world. The ideal candidate will work in a fast-paced, dynamic, and data-driven organization and is obsessed with search engine optimization.
Qualifications
- 6-9 years of content marketing experience, preferably in B2B software/SaaS products and services or other relevant B2B industries. Leadership experience in a content marketing role is a plus.
- Proven track record of creating, optimizing, and repurposing content that supports the entire marketing and sales funnel, demonstrating a quantifiable impact on revenue (e.g., increased leads, improved conversion rates). Excellent storytelling and editing/proofreading skills are essential.
- Strong understanding of SEO best practices and experience with relevant content analytics tools (e.g., Google Analytics and SEMrush).
- Proficiency in a content management system (CMS) used by your company (e.g., WordPress, HubSpot).
- Ability to collaborate effectively with a remote team.
- Exceptional communication skills and the ability to work collaboratively across departments.
- Creative and strategic thinker, capable of developing innovative content marketing strategies.
- Strong leadership skills with experience managing and mentoring a team.
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Content Marketing Manager
Posted 3 days ago
Job Viewed
Job Description
Tophat HR is a boutique consulting firm- We are an expert in tailored and comprehensive human resources consulting & management services.
About Our Client :
Our client is a leading B2B technology company revolutionizing offline communication with an API-first platform for automated direct mail and address verification.
Permanent Work From Home Opportunity
Employment Type: Full-time
Experience Required: 4+ years
Time: 7:30 PM- 3:30 AM IST, Mon- Fri
About the Role:
Are you passionate about driving the success of an enterprise SaaS product by working collaboratively with Product, Marketing, Sales, and Customer Success teams?
Does crafting impactful go-to-market strategies and building a community of product loyalists excite you?
If yes, this is your opportunity to join a high-performing team and make a meaningful impact.
Key Responsibilities:
Develop content clusters that cover all relevant information and keywords.
Write both short-term and long-term SEO blogs within specified timeframes, enriching them with relevant keywords.
Adhere to our editorial guidelines, ensuring all content is free from grammatical errors and AI issues.
Stay updated with the latest industry trends in SEO and content marketing, applying this knowledge to content strategies
Ensure content ranks high on specified content management and analysis tools to maintain high quality and SEO reach.
Contribute to and write various other content types, including landing pages, eBooks, case studies, and white papers.
Handle ad hoc tasks related to proofreading, editing, and curating content.
Perform competitor analysis to identify and bridge content gaps.
Content Marketing:
Develop and lead the overall content marketing strategy.
Collaborate with demand generation teams to ensure the right content and positioning supports business objectives.
Design content marketing initiatives with clear short-term and long-term goals.
Work closely with design and writing teams to create high-quality, engaging content.
Manage the editorial calendar, assign tasks, and ensure timely delivery.
Regularly publish, edit, proofread, and optimize content for SEO and performance.
Monitor web traffic and user engagement using tools like Google Analytics.
Ensure strong content presence across all distribution channels.
Gather customer feedback and generate content ideas that drive engagement.
What We’re Looking For:
4+ years of experience in core content marketing for a SaaS or Analytics company.
Hands-on experience with Marketing Automation platforms such as HubSpot , Marketo , or Zoho .
Proven track record of executing successful ABM campaigns .
Experience in running lead generation and lead nurturing email campaigns .
Strong command over written and verbal English .
Experience writing content for global markets , particularly the USA and Europe .
Ability to understand and communicate complex B2B technology concepts in a simple, compelling manner.
Adaptable to fast-paced, evolving environments.
Proficiency in tools such as Google Analytics , Zoho CRM , HubSpot , AdWords , and LinkedIn Sales Navigator .
Why Join Us?
Opportunity to own and lead high-impact content and ABM strategies.
Collaborate with cross-functional teams across geographies.
Be part of a growing, fast-paced SaaS company making a real difference.
Content Marketing Manager
Posted 3 days ago
Job Viewed
Job Description
About Us:
At Innovapptive, we are bringing the industrial front-line worker, back-office and assets together. Our platform is the only patented and “Code-Free” connected worker platform for SAP and IBM Maximo and is disrupting and digitizing archaic, tedious, & labor intensive paper-based processes for maintenance, operations, & supply chain. The industrial front-line workers are empowered with a suite of highly reconfigurable mobile apps, while the back-office has real-time visibility into the front-line workforce with better planning, scheduling, adoption monitoring and actionable insights. Some of the world’s largest brands such as Newmont Mining, Dominion Nuclear, Hess, Shell, UNICEF, ConocoPhillips, Reckitt Benckiser are digitally transforming their back-office and front-line industrial worker experiences. We are saving companies millions of dollars by improving their asset uptime, productivity, safety, and talent challenges, while delivering jobs better, faster, cheaper and safer.
We are backed by Tiger Global Management, a Global Marquee Fund with over $30 Billion of Assets Under Management (AUM). Tiger Global Management has a reputation of investing and building some of the world's "Unicorn" brands such as Spotify, Netflix, Facebook, LinkedIn, Amazon, Peloton, Harry's, Ola, Flipkart, Freshworks and many more!
Recently we have announced our Series B funding led by Vista Equity Partners, a leading global technology investor, with participation from Tiger Global Management, our existing Series A investor. Vista invests in mission-critical software businesses that have a clear purpose and a demonstrated track record of success, such as Innovapptive.
Our mission is made possible by Innovapptive’s most important asset: our people. We come together through collaboration and ambition in a team-driven culture. Through the success of our product, we have seen monumental growth in our workforce, and we constantly look for exceptional talent to join us. At Innovapptive, you are challenged with dynamic tasks that drive your professional development and career growth. Join us on our journey to deliver an innovative connected worker experience and to empower 350 Million Industrial Front-Line Workers around the world with the ability to truly harness the power of connected worker experience by improving the working life of a front-line worker and the back-office employee.
The Role
Innovapptive has been growing rapidly as our Connected Worker Platform becomes the software of choice for industrial companies across the globe. We are now ready to double down and hit the accelerate button and increase our market penetration. We are looking for a Content Marketing Manager to join our expanding Demand Generation team. This role will report directly to the Sr. Director of Demand Generation and will work closely with other members of the Marketing team. The Content Marketing Manager will work collaboratively to manage and support all search engine optimization and social media activities. This role includes overseeing and supporting various Content Marketing initiatives aimed at enhancing rankings across major search networks with the ultimate goal of maximizing ROI.
This role is perfect for someone who has entrepreneurial drive and Content Marketing experience! You will directly contribute to the growth of Innovapptive.
How You Will Make an Impact:
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Develop a data-driven content strategy: Create a long-term and short-term content publishing calendar aligned with business goals and marketing campaigns, incorporating insights from the audit and competitor analysis.
Conduct a comprehensive content audit: Analyze existing content for brand voice, relevance, and optimization.
Identify content gaps & opportunities: Research competitors and industry trends to discover content gaps and relevant topics.
Content creation & management: Write captivating product landing pages, comparison pages, blog posts, articles, white papers, case studies, ebooks, and other formats, and manage a team of freelancers/internal team writers, all ensuring adherence to brand voice and messaging guidelines.
Monitor & optimize content performance: Track performance through online tools like Google Analytics, SEMRush, HubSpot Marketing. Ensure legal compliance (e.g., copyright and data protection). Stay updated on industry trends to generate new ideas and attract audiences.
Cross-Team Collaboration: Build strong relationships with marketing, sales, and product teams. Align content with the needs of various teams and contribute to overall marketing strategy.
Contribute to broader marketing strategy: Participate in brainstorming sessions, stay informed about B2B SaaS trends and competitor analysis, and track marketing KPIs, reporting on content performance to stakeholders
Content Distribution: Develop a distribution plan to ensure content reaches the target audience through various channels. Leverage social media, email marketing, and other platforms for content promotion.
Lead Generation: Create content that serves as lead magnets, attracting and nurturing leads throughout the buyer's journey. Collaborate with demand generation teams to align content with lead generation goals.
Thought Leadership: Establish the brand and key individuals as thought leaders in the industry through insightful and valuable content. Develop documentation, tutorials, and webinars to enhance customer knowledge.
What You Bring to the Team:
Ideal Candidate
The ideal candidate is a highly energetic, passionate, and purpose-driven executive that wants to make a significant impact on the world. The ideal candidate will work in a fast-paced, dynamic, and data-driven organization and is obsessed with search engine optimization.
Qualifications
6-9 years of content marketing experience, preferably in B2B software/SaaS products and services or other relevant B2B industries. Leadership experience in a content marketing role is a plus.
Proven track record of creating, optimizing, and repurposing content that supports the entire marketing and sales funnel, demonstrating a quantifiable impact on revenue (e.g., increased leads, improved conversion rates). Excellent storytelling and editing/proofreading skills are essential.
Strong understanding of SEO best practices and experience with relevant content analytics tools (e.g., Google Analytics and SEMrush).
Proficiency in a content management system (CMS) used by your company (e.g., WordPress, HubSpot).
Ability to collaborate effectively with a remote team.
Exceptional communication skills and the ability to work collaboratively across departments.
Creative and strategic thinker, capable of developing innovative content marketing strategies.
Strong leadership skills with experience managing and mentoring a team.