8,360 Content Optimization jobs in India
Content Marketing
Posted 10 days ago
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Job Description
Cognizant is searching for a Content Senior Manager to support its North American Field Marketing Team.
This role will be responsible for content creation, including white papers, blogs, research studies, brochures, videos, email communications and social media posts.
**Responsibilities:**
As a Content Senior Manager in Field Marketing, you will be responsible for overseeing all content development activities - from strategizing, researching, outlining, writing, editing, designing, posting, and measuring feedback and results.
Here's the opportunity:
+ Work with Subject Matter Experts (SMEs) and business unit leadership to define, develop and contribute to thought leadership that includes research studies, white papers, sales guides, perspectives, and points-of-view.
+ Create outstanding content that differentiates Cognizant in the marketplace.
+ Collaborate with Cognizant partners and colleagues, (thought leadership, advisory, AR, PR, social media, and website teams) and sales leadership to syndicate thought leadership and improve visibility and client reach.
+ Lead messaging development in partnership with Cognizant SMEs, with a focus on business imperatives, industry trends, and solutions that elevate Cognizant's brand.
+ Work effectively with multiple stakeholders internally and externally to ensure delivery and quality of assets that are aligned with Cognizant branding guidelines.
**Minimum Qualifications:**
+ B.A. or B.S. degree
+ At least 10 years of prior B2B and/or professional services marketing experience, with a demonstrated ability to articulate key messages and value propositions
+ Outstanding written and verbal communication skills - including executive communications
+ Hands-on experience with AI and generative AI marketing tools
+ Excellent project management skills and validated ability to lead cross-functional, cross-regional teams to complete objectives on time and within budget
+ Previous experience working in a highly matrixed organization
Our strength is built on our ability to work together. Our diverse backgrounds offer different perspectives and new ways of thinking. It supports lively discussions, inspires thought leadership, and helps us build better solutions for our clients. We want someone who thrives in this setting and is inspired to craft relevant solutions through true collaboration. If you're comfortable with leading organizational change, and experimenting with new tactics, we'd love to hear from you.
Cognizant is an Equal Opportunities Employer and encourages applications from all sections of society and does not discriminate on grounds of race, religion, or belief or national origin, disability, age, citizenship, marital, domestic, or civil partnership status, sexual orientation, or gender identity **.** **Cognizant** **is an Equal Opportunity Employer M/F/D/V**
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Cognizant is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
Content Marketing
Posted today
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Company Overview
TeachEdison is an innovative Education Technology company focused on creating high-performance software for educators. With our flagship product, EdisonOS, we aim to revolutionize knowledge commerce. Based in Bangalore, our small yet dynamic team is dedicated to advancing the fields of software development and education technology.
Job Overview
We are seeking a Junior Content Marketing Specialist based in Coimbatore to join our dedicated team. As a full-time employee, you will be key in enhancing our brand's visibility and engagement through effective content strategies. With a work experience requirement of 1 to 3 years, you will support our marketing efforts with compelling content and innovative marketing approaches.
Qualifications and Skills
- Proficiency in copywriting to craft clear and compelling messages that reflect the brand's voice (Mandatory skill).
- Experience in content creation to develop engaging and informative material for diverse platforms (Mandatory skill).
- Ability to implement strong brand messaging strategies to ensure consistent communication (Mandatory skill).
- Knowledge and expertise in Blogging to create and manage blogs that support brand strategies.
- Experience in editorial strategy to guide content development and ensure alignment with brand objectives.
- Competence in social media management to boost the companys online presence and engagement.
- Strong research skills to gather insights that inform and enhance content marketing strategies.
- Collaborative spirit to work effectively within a team and communicate effectively with various stakeholders.
Roles and Responsibilities
- Develop and execute content marketing strategies that increase audience engagement and brand loyalty.
- Create and manage high-quality content across multiple platforms, including blogs, social media, and other digital channels.
- Ensure all content aligns with TeachEdison's brand voice, style, and values.
- Collaborate with internal teams to produce powerful content that meets organizational objectives.
- Monitor and analyze the effectiveness of content marketing initiatives and optimize strategies based on insights.
- Stay up-to-date with industry trends and best practices in content marketing and apply this knowledge to foster innovation.
- Assist in managing content calendars and ensure timely and effective execution of content plans.
- Work closely with the marketing and design teams to create visually appealing and informative content.
Content Marketing
Posted today
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Job Description
Drip Capital is a high-growth FinTech focused on the $5T global SME cross-border trade industry. We offer multiple, innovative trade financing products targeted towards SMEs in developing markets, providing rapidly growing SMEs quick and easy access to finance. With a focus on technology, our vision is to eliminate the hassle of paperwork and bureaucracy and create a seamless borrowing experience for its customers.
Our team comprises talent from top-tier institutions including Wharton, Stanford, and IITs with years of experience at companies like Google, Amazon, Standard Chartered, Blackrock, and Yahoo. We are backed by leading Silicon Valley investors - Sequoia, Wing, Accel, and Y Combinator. We are a global company headquartered in Silicon Valley along with offices in India and Mexico.
Role specifications
This will be predominantly a work from office position - 5 days a week (Andheri-East, Mumbai).
Key responsibilities will include:
- Design content marketing strategies based on business objectives, target audience and market trends
- Create content across multiple formats including brochures, battlecards, flyers, articles, case studies, infographics, videos, webinars, website, social media etc.
- Be the custodian of all PR communication as well as Social Media posts
- Work closely with product teams to build Product Marketing Content
- Regularly optimize content to maximize reach, engagement and performance
- Develop and implement keyword strategies, optimize content for search engines, and improve organic visibility and ranking
- Plan and execute content distribution across various channels to expand reach and drive traffic
- Recommend new trends, channels or opportunities to improve our content marketing effectiveness
***
What we look for:
Experience and Skills
- Bachelors degree in marketing, mass media, communications or related field
- 5- 7 years of post-qualification work experience in B2B content marketing
- Quick understanding of commercial aspects of business
- Project management skills and excellent eye for detail
- Excellent communication skills - written and verbal
- Strong interpersonal, collaboration, and relationship-building skills
- High sense of ownership with bias towards execution
- Humble, open to feedback and collaborative
Content Marketing
Posted today
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Job Description
**Job Types**: Full-time, Internship, Freelance
Schedule:
- Weekend availability
Work Location: In person
Content Marketing
Posted 25 days ago
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Job Description
Company Overview
TeachEdison is an innovative Education Technology company focused on creating high-performance software for educators. With our flagship product, EdisonOS, we aim to revolutionize knowledge commerce. Based in Bangalore, our small yet dynamic team is dedicated to advancing the fields of software development and education technology.
Job Overview
We are seeking a Junior Content Marketing Specialist based in Coimbatore to join our dedicated team. As a full-time employee, you will be key in enhancing our brand's visibility and engagement through effective content strategies. With a work experience requirement of 1 to 3 years, you will support our marketing efforts with compelling content and innovative marketing approaches.
Qualifications and Skills
- Proficiency in copywriting to craft clear and compelling messages that reflect the brand's voice (Mandatory skill).
- Experience in content creation to develop engaging and informative material for diverse platforms (Mandatory skill).
- Ability to implement strong brand messaging strategies to ensure consistent communication (Mandatory skill).
- Knowledge and expertise in Blogging to create and manage blogs that support brand strategies.
- Experience in editorial strategy to guide content development and ensure alignment with brand objectives.
- Competence in social media management to boost the companys online presence and engagement.
- Strong research skills to gather insights that inform and enhance content marketing strategies.
- Collaborative spirit to work effectively within a team and communicate effectively with various stakeholders.
Roles and Responsibilities
- Develop and execute content marketing strategies that increase audience engagement and brand loyalty.
- Create and manage high-quality content across multiple platforms, including blogs, social media, and other digital channels.
- Ensure all content aligns with TeachEdison's brand voice, style, and values.
- Collaborate with internal teams to produce powerful content that meets organizational objectives.
- Monitor and analyze the effectiveness of content marketing initiatives and optimize strategies based on insights.
- Stay up-to-date with industry trends and best practices in content marketing and apply this knowledge to foster innovation.
- Assist in managing content calendars and ensure timely and effective execution of content plans.
- Work closely with the marketing and design teams to create visually appealing and informative content.
Team Member - Digital & Content Marketing
Posted today
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Job Description
About Function/Department
Times Experience is the experiential marketing division of BCCL. This team is responsible for leading the development and implementation of innovative experiential solutions, including brand IPs, comprehensive brand strategies, and business conclaves. Our goal is to drive a robust revenue strategy for the experiential business, maximize the value of our existing IPs, create new creative formats, and explore new business ventures. The team plays a crucial role in realizing the full potential of our experiential marketing unit by identifying market opportunities and challenges, leveraging emerging technologies and platforms, and collaborating with other functional and business unit heads to develop offerings, solutions, and business models for both B2B and B2C markets
About the Position
This role focuses on the creation and execution of digital campaigns for intellectual properties and collaborative content, delivering integrated and experiential solutions for brands while fostering innovative approaches in new-age media.
This is a branch level role having medium term impact on the overall organizational goals
Areas of Responsibility
Areas of Responsibility (Key Result Areas):
Educational Qualifications Required
Graduate from any stream
Digital Marketing/Performance marketing certification
Relevant Experience
Experience - 6 to 8 years
Key Skills:
Content Marketing Manager
Posted 6 days ago
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Job Description
Core Goal
Build Pepper’s thought leadership and content engine — across written, SEO, and video — to drive demand, nurture leads, and strengthen Pepper’s brand authority.
Key Responsibilities
Thought Leadership & Executive Branding
- Develop written and video content for Pepper’s leadership (LinkedIn posts, POV videos, keynote snippets).
- Build a consistent executive thought leadership calendar.
Content Strategy & Production
- Own Pepper’s content strategy across blog, LinkedIn, gated assets, and campaigns.
- Plan, write, and repurpose content into multiple formats (blogs, reports, guides, ebooks).
- Manage interns, freelancers, and regional content support (e.g., US-based resources).
SEO Ownership
- Lead SEO strategy for Pepper (technical + content-driven).
- Build topical authority through keyword strategy, pillar content, and link building.
- Ensure SEO efforts are tied to pipeline goals.
Video Content Marketing
- Lead production of short-form and long-form videos for leadership thought leadership, campaigns, and social channels.
- Work with design/production partners to deliver high-quality video assets.
Campaign Support
- Collaborate with Demand Gen and ABM terms to create high-converting assets (case studies, whitepapers, reports).
- Build gated and nurture content that accelerates SQL conversions.
KPIs
- SEO performance (organic traffic, keyword rankings, citations in AI search)
- Content-driven pipeline contribution (downloads, MQLs, SQLs)
- Engagement on Pepper + leadership LinkedIn handles (posts, videos, shares)
- Volume and velocity of asset production.
Ideal Background
- 6–8 years in B2B content or product marketing
- Strong writing + editorial ability with proven SEO expertise
- Hands-on experience with video content production (or managing vendors)
- Background in B2B SaaS and content-driven pipeline growth
- Comfortable working cross-functionally with Demand Gen, Events, and Sales
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Content Marketing Manager
Posted 5 days ago
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Job Description
Core Goal
Build Pepper’s thought leadership and content engine — across written, SEO, and video — to drive demand, nurture leads, and strengthen Pepper’s brand authority.
Key Responsibilities
Thought Leadership & Executive Branding
- Develop written and video content for Pepper’s leadership (LinkedIn posts, POV videos, keynote snippets).
- Build a consistent executive thought leadership calendar.
Content Strategy & Production
- Own Pepper’s content strategy across blog, LinkedIn, gated assets, and campaigns.
- Plan, write, and repurpose content into multiple formats (blogs, reports, guides, ebooks).
- Manage interns, freelancers, and regional content support (e.g., US-based resources).
SEO Ownership
- Lead SEO strategy for Pepper (technical + content-driven).
- Build topical authority through keyword strategy, pillar content, and link building.
- Ensure SEO efforts are tied to pipeline goals.
Video Content Marketing
- Lead production of short-form and long-form videos for leadership thought leadership, campaigns, and social channels.
- Work with design/production partners to deliver high-quality video assets.
Campaign Support
- Collaborate with Demand Gen and ABM terms to create high-converting assets (case studies, whitepapers, reports).
- Build gated and nurture content that accelerates SQL conversions.
KPIs
- SEO performance (organic traffic, keyword rankings, citations in AI search)
- Content-driven pipeline contribution (downloads, MQLs, SQLs)
- Engagement on Pepper + leadership LinkedIn handles (posts, videos, shares)
- Volume and velocity of asset production.
Ideal Background
- 6–8 years in B2B content or product marketing
- Strong writing + editorial ability with proven SEO expertise
- Hands-on experience with video content production (or managing vendors)
- Background in B2B SaaS and content-driven pipeline growth
- Comfortable working cross-functionally with Demand Gen, Events, and Sales
Content Marketing Specialist
Posted today
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Job Description
Content Marketing Specialist
Posted today
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