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Designation  : Content Creation cum Digital Marketing Manager

Tenure / Location:  Full-time Regular Employment Position, based out of Bengaluru

Company:  Invoyz Financial Solutions Pvt. Ltd. 

Job Description / Qualification

Experience: 3+ years in ‘Content Creation' and ‘Digital Marketing' Manager

This role is our Foghorn to the world. S/he shall understand our offering and shall explain it to the sales, prospects and more; using text/visual content via digital methods and un/conventional planning. It also includes working with sales, technology, and support teams to ensure that the revenue and customer satisfaction goals are met. Have an “Advertisement” mindset; with whacky and attractive content creation.

Content Creation (60% KRA)

• Develop original, engaging content for email campaigns, marketing collateral, blogs, social media, and website.
• Create concise text (short-copy and long-copy) content and create related images / videos.
• Collaborate with sales and product teams to produce multimedia content (images, videos, infographics) for prospects, investors and influencers.
• Manages the organization's brand and ensures that it is expressed in all our communication channels including advertising, promotions, presentations and digital media.

Digital Marketing (40% KRA)

• Planning and implementing strategies for organic / inorganic lead generation.
• Develop and implement lead nurturing campaigns over time. Use a mix of digital and direct communication methods (emails, WhatsApp, calls, social media) to qualify leads.
• Plan and execute digital campaigns (organic + paid) to drive traffic, engagement, and leads.
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns, including on-page and off-page optimization, keyword research, and performance tracking.
• Monitor analytics and generate monthly reports on content and campaign performance using tools like Google Analytics, Meta Business Suite, etc.
• Utilize various tools and platforms (e.g. LinkedIn, buy industry databases) to gather and organize lead information. Generate/procure target audience data from open market.

Mandatory Skills:

• Strong skills in “Advertisement style Content Creation”, “Lead Generation”. And “Execution” of digital marketing using automation.
• Video editing or short-form video content creation skills (Reels/YouTube Shorts).
• Proven track record of successfully developing and executing multi-channel marketing campaigns and integrated marketing communications with measurable results.
• Strong project management abilities, prioritizing and handling multiple projects simultaneously, under tight time constraints and within budget parameters.
• Strong PowerPoint and Excel skills; ability to create senior-level reports and communicate recommendations, both verbally and written
• Basic knowledge of SEO and paid media campaigns (Google Ads, Meta Ads).
• Working knowledge of marketing automation tools like Mailchimp, HubSpot, etc.

Nice-to-have Skills:

• Understanding of technical aspects of (any) ERP or Data Analytics Platform or Fintech
• Working knowledge of HTML, CSS, and JavaScript development and constraints

Candidate Profile:

• Willingness to work in a start-up with ability to work in a dynamic environment.
• Self-starter and an idea generator to analyze & resolve problems.faster & better
• Versatile skill to work in hands-on into any functional area of the organization
• Open for moderate domestic travel

We are looking for a dynamic and results-oriented Digital Marketing Executive to join our marketing team. As a Digital Marketing Executive, you will be responsible for developing, implementing, and managing online marketing campaigns that promote our products and services. You will focus on driving brand awareness, lead generation, and increasing online presence through various digital channels.

• Campaign Management:
  

  • Plan, create, and manage digital marketing campaigns across multiple platforms including Google Ads, Facebook, Instagram, LinkedIn, and other relevant platforms.
    

  • Monitor, analyze, and optimize paid media campaigns to ensure ROI and performance goals are met.
    

  • A/B testing and experimentation to refine and improve campaign performance.
    

• Content Creation & Strategy:
  

  • Develop engaging and high-quality content for the website, blog, social media platforms, email campaigns, and more.
    

  • Collaborate with designers and content creators to produce creative assets (images, videos, etc.) for digital campaigns.
    

  • Ensure all content aligns with the brand’s tone, style, and target audience.
    

• SEO & SEM Optimization:
  

  • Perform keyword research to optimize website content for search engines (SEO).
    

  • Optimize content, landing pages, and other marketing assets to increase organic traffic.
    

  • Manage Google Ads and other SEM campaigns to ensure targeted reach and conversion.
    

• Social Media Management:
  

  • Manage and grow social media accounts on platforms like Instagram, Facebook, LinkedIn, and Twitter.
    

  • Schedule posts, engage with followers, and track the performance of posts using analytics tools.
    

  • Develop strategies to increase followers, engagement, and brand awareness across social channels.
    

• Email Marketing:
  

  • Create and manage email marketing campaigns, including newsletters, promotional emails, and drip campaigns.
    

  • Segment email lists and personalize content to enhance engagement and conversion.
    

  • Track key email metrics such as open rates, click-through rates, and conversion rates.
    

• Analytics & Reporting:
  

  • Track, analyze, and report on key digital marketing metrics using tools like Google Analytics, social media analytics, and other tracking tools.
    

  • Use insights from analytics to optimize campaigns and improve future marketing strategies.
    

  • Prepare monthly reports on campaign performance and share insights with the team.
    

• Influencer & Affiliate Marketing:
  

  • Identify and collaborate with influencers to amplify brand presence.
    

  • Manage affiliate marketing relationships and partnerships to increase online sales.
    

• Proven experience in digital marketing, preferably with experience in SEO, SEM, social media, and email marketing.
  

• In-depth knowledge of digital marketing channels and tools such as Google Analytics, Google Ads, Facebook Ads, Instagram Ads, and email platforms.
  

• Strong understanding of SEO and how it impacts search engine rankings.
  

• Excellent written and verbal communication skills.
  

• Ability to analyze data and use it to optimize campaigns.
  

• Creative mindset with a focus on producing engaging content.
  

• Strong organizational skills and the ability to manage multiple projects at once.
  

• A team player with the ability to work independently when needed.
  

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
  

• Experience with marketing automation tools (e.g., HubSpot, Mailchimp).
  

• Familiarity with design tools like Canva or Adobe Creative Suite is a plus.
  

• Experience in e-commerce or lead-generation campaigns.
  

• Attention to detail and ability to work in a fast-paced environment.
  

• Strong problem-solving skills and ability to think creatively.
  

• Ability to adapt quickly to new trends and emerging digital marketing techniques.
  

Responsibilities:

Requirements:

Analyze digital marketing campaigns and channels (including SEO, PPC, social media, email marketing, etc.) to track performance and ROI.

Identify key trends, insights, and opportunities to optimize marketing efforts and improve conversion rates.

Develop and maintain dashboards and reports to present actionable insights to key stakeholders.

Monitor website traffic, user behavior, and key metrics to identify areas for improvement and growth.

Collaborate with marketing, design, and content teams to ensure alignment of data and insights across campaigns.

Conduct competitor and market research to stay ahead of trends and industry best practices.

Use tools like Google Analytics, SEMrush, HubSpot, or similar platforms to gather, analyze, and report data.

Assist in the development and execution of A/B testing and optimization strategies.

Provide recommendations for improvements in digital marketing strategies based on data insights.

Track and report on the performance of marketing campaigns, offering actionable recommendations for optimization.

Company Overview

Satvam Nutrifoods Limited, headquartered in Ahmedabad, exemplifies purity and authenticity in the food production industry. Specializing in creating quality spices and associated products, Satvam adheres to the highest standards of hygiene and quality, maintaining the inherent power of nature in every product. With a dedicated team of 201-500 employees, we are committed to delivering excellence.

Job Overview

We are seeking a dedicated Digital Marketing Executive to join our team in Ahmedabad. This full-time position involves developing and implementing effective digital marketing strategies to enhance our brand presence online. The ideal candidate will be well-versed in managing marketing campaigns, optimizing our web presence through content, and analyzing data to drive improvements.

Qualifications and Skills

• Proficient in search engine optimization to enhance the visibility of our brand in search engines by implementing the best practices. (Mandatory skill)
• Skilled in content marketing, capable of creating and promoting engaging content that resonates with our target audience. (Mandatory skill)
• Experienced in using Google Analytics to track, report, and analyze website traffic and optimize marketing strategies accordingly. (Mandatory skill)
• Knowledgeable in email marketing, designing, and executing email campaigns to boost engagement and foster customer relationships.
• Proficiency in using Facebook Ads to develop and manage campaigns that reach and engage with our audience effectively.
• Competent in web analytics to analyze website data, understanding user behavior, and applying insights to improve website performance.
• Experience in campaign management, planning, executing, and measuring marketing campaigns to meet business objectives.
• Strong analytical thinking and problem-solving skills with the ability to interpret data and provide actionable insights to improve marketing performance.

Roles and Responsibilities

• Develop, implement, and manage marketing strategies to promote our products and services online.
• Conduct market research to identify new opportunities and evaluate market trends to inform marketing strategies.
• Create compelling content for various digital platforms that effectively communicate our brand message and engage our audience.
• Monitor and evaluate the performance of digital marketing campaigns using analytics tools and fine-tune strategies to improve results.
• Collaborate with internal teams to align digital marketing efforts with overall business goals and objectives.
• Manage and optimize the companys presence on social media platforms, focusing on customer engagement and brand visibility.
• Stay updated with industry trends and best practices in digital marketing to maintain a competitive edge.
• Prepare and present reports on marketing campaign performance and provide recommendations for improvement.

Company Overview

Chemkart India Ltd is a prominent distributor in the Manufacturing industry, focusing on providing high-quality Food & Health ingredients. Our mission is to link global ingredient manufacturers with businesses through our comprehensive solutions, ranging from ingredient sourcing to supply chain management. Located in Mumbai, we cater to both startups and established enterprises, offering exceptional reliability, customer-centric service, and innovative strategies. Visit us at chemkart.com for more information.

Job Overview

We are seeking a motivated Digital Marketing professional to join our team in Mumbai. This mid-level, full-time position will enable you to leverage your skills in digital marketing to develop, implement, and optimize our online strategy. As a key player, you will work closely with various teams to create impactful marketing campaigns that align with Chemkart's business goals, focusing on both brand visibility and customer engagement.

Qualifications and Skills

• Strong proficiency in Google Analytics to track and analyze web traffic, user behavior, and conversion statistics (Mandatory skill).
• Expertise in SEO Optimization to enhance search engine visibility and increase both the quality and quantity of website traffic (Mandatory skill).
• Experience with creating and managing PPC Campaigns using platforms like Google Ads to drive awareness and acquisition (Mandatory skill).
• Proven experience in crafting compelling Content Marketing strategies that resonate with target audiences and align with brand messaging.
• Ability to develop and execute effective Social Media Advertising campaigns to reach and engage diverse audiences across platforms.
• Skilled in implementing Email Marketing Automation tools to nurture leads and convert prospects into customers efficiently.
• Competency in conducting A/B Testing to refine content and increase the impact of marketing elements.
• Familiarity with Data Visualization using Tableau to translate complex data sets into actionable insights and clear visuals.
• Experience in Website Management to ensure functionality, accessibility, and performance.
• Knowledge of Content Management systems to manage digital content efficiently.

Roles and Responsibilities

• Develop and execute comprehensive digital marketing strategies that drive brand awareness, engagement, and sales growth.
• Analyze performance metrics and provide insights and recommendations for optimizing marketing efforts across digital channels.
• Collaborate with cross-functional teams to create cohesive and compelling content marketing themes.
• Manage and optimize SEM and PPC campaigns, ensuring effective ad spend and keyword relevance.
• Conduct SEO audits and implement on-page and off-page optimization techniques to improve search rankings.
• Implement social media marketing campaigns to build a vibrant online community and drive traffic to the website.
• Leverage marketing automation tools to streamline email campaigns and enhance lead nurturing processes.
• Regularly report on digital marketing performance to senior management, using data visualization tools to illustrate results.
• Oversee Website Management to maintain site functionality and user experience.
• Utilize Content Management systems to ensure accurate and timely content updates.