253 Cpg Trainee jobs in India

• Develop and implement annual brand plans, including marketing objectives, strategies, and budgets.
• Conduct market research and competitive analysis to identify consumer insights and market opportunities.
• Oversee the development and execution of integrated marketing campaigns across various channels (advertising, digital, social media, PR, in-store promotions).
• Manage brand P&L, tracking performance against financial targets and implementing corrective actions as needed.
• Collaborate with sales teams to ensure effective go-to-market strategies and execution at the retail level.
• Work with product development teams to identify new product opportunities and ensure brand alignment.
• Manage relationships with advertising agencies, media partners, and other external vendors.
• Monitor brand performance metrics and provide regular reports to senior management.
• Ensure consistent brand messaging and visual identity across all touchpoints.
• Identify and champion innovation opportunities for brand growth.
• Stay abreast of consumer trends, category dynamics, and competitive landscape.
• Lead and inspire cross-functional teams to achieve brand goals.

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
• Minimum of 5 years of experience in brand management, preferably within the FMCG/CPG industry.
• Proven experience in developing and executing successful marketing strategies and campaigns.
• Strong understanding of consumer insights, market analysis, and competitive intelligence.
• Experience with P&L management and budget forecasting.
• Excellent communication, presentation, and interpersonal skills.
• Demonstrated ability to lead and influence cross-functional teams.
• Proficiency in data analysis and interpretation.
• Creative thinking and problem-solving abilities.
• Experience in digital marketing and social media strategy is highly desirable.
• Ability to thrive in a fast-paced, dynamic environment.

• Develop and execute integrated marketing plans and strategies to build brand awareness, equity, and market share.
• Conduct in-depth market research and consumer insights analysis to identify market trends and opportunities.
• Manage the product lifecycle, from concept development and positioning to launch and post-launch evaluation.
• Develop and manage the brand's annual marketing budget, ensuring optimal allocation of resources.
• Oversee the creation and execution of advertising, promotional, and digital marketing campaigns.
• Collaborate with sales teams to develop effective go-to-market strategies and drive sales performance.
• Work closely with R&D and product development teams on new product innovation and line extensions.
• Manage relationships with external agencies, including advertising, public relations, and market research firms.
• Monitor brand performance metrics and competitor activities, providing regular reports and recommendations.
• Ensure consistent brand messaging and visual identity across all touchpoints.
• Develop pricing strategies and promotional tactics to maximize profitability and market penetration.
• Identify and evaluate new business opportunities and strategic partnerships.
• Analyze sales data and market trends to forecast demand and optimize inventory levels.
• Present brand strategies and performance updates to senior management.
• Champion consumer-centricity throughout the organization.

• Bachelor's degree in Marketing, Business Administration, or a related field. MBA is highly preferred.
• Minimum of 5-7 years of experience in brand management, preferably within the FMCG or CPG industry.
• Proven success in developing and launching successful brands and marketing campaigns.
• Strong understanding of consumer insights, market dynamics, and competitive analysis.
• Experience with digital marketing, social media strategy, and e-commerce platforms.
• Excellent analytical, strategic thinking, and project management skills.
• Strong communication, presentation, and interpersonal skills.
• Ability to work effectively in a cross-functional team environment.
• Proficiency in market research tools and data analysis software.
• Experience in P&L management is a plus.

• Define and execute product strategy and roadmaps for CPG products.
• Conduct market research, consumer analysis, and competitive assessments.
• Lead new product development initiatives from ideation to launch.
• Collaborate with R&D, marketing, sales, and supply chain teams.
• Manage product P&Ls and pricing strategies.
• Develop and implement go-to-market plans for new products.
• Monitor product performance and implement post-launch improvements.
• Analyze market trends and consumer insights to identify growth opportunities.

• Bachelor's degree in Business, Marketing, or a related field; MBA preferred.
• Minimum of 5 years of experience in product management within the FMCG/CPG industry.
• Proven success in launching and managing consumer product lines.
• Strong understanding of consumer behavior and market dynamics.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Proficiency in market research and data analysis techniques.
• Outstanding communication, presentation, and interpersonal skills.
• Ability to lead cross-functional teams effectively.

Senior Consultant - CPG Analytics

Location - Bengaluru, Chennai or Hyderabad

About Tiger

Tiger Analytics is a global leader in AI and analytics, helping Fortune 1000 companies solve their toughest challenges. We offer full-stack AI and analytics services & solutions to empower businesses to achieve real outcomes and value at scale. We are on a mission to push the boundaries of what AI and analytics can do to help enterprises navigate uncertainty and move forward decisively. Our purpose is to provide certainty to shape a better tomorrow.

Our team of 4000+ technologists and consultants are based in the US, Canada, the UK, India, Singapore and Australia, working closely with clients across CPG, Retail, Insurance, BFS, Manufacturing, Life Sciences, and Healthcare. Many of our team leaders rank in Top 10 and 40 Under 40 lists, exemplifying our dedication to innovation and excellence.

We are a Great Place to Work-Certified™ ), recognized by analyst firms such as Forrester, Gartner, HFS, Everest, ISG and others. We have been ranked among the ‘Best’ and ‘Fastest Growing’ analytics firms lists by Inc., Financial Times, Economic Times and Analytics India Magazine.

About the role

As Program Lead – Analytics Consulting, you will work on some of the latest applications of AI to solve complex business problems across the CPG and Retail domain, and demonstrate significant business value to one or more clients. In doing so, you will closely collaborate with a team of consultants, data scientists and data engineers. You will lead the project team to design and deliver impactful solutions, drive adoption, and articulate value. On a typical work day, you could be doing one or more of the following:

• Participate in client workshops to identify high impact problems that could be solved through AI based solutions.
• Translate business problems (sometimes ambiguous) into clear analytic problem statements.
• Design a plan to develop and deploy advanced analytics solutions in collaboration with SMEs in Data Science & Engineering.
• Own & drive execution of the plan by demonstrating techno-functional consulting & stakeholder management capabilities.
• Measure and articulate how analytic results improve clients’ business & financial metrics.
• Perform a role that involves a combination of hands-on contribution, customer engagement and team management.
• Contribute to organization building through training, mentoring and developing repeatable analytic approaches

Experience, Skills & Competency

• Domain experience in CPG / Retail for 4+ years with overall experience of 6+ years. Understanding of Digital marketing activities and measuring digital campaign.
• Understanding of analytics solution - Testing campaigns, analyzing key metrics, and identifying oportunities to increase campaign performance paid search optimization, content improvement like search rank, keywords improvement increase campaign performance paid search optimization, content improvement like search rank, keywords improvement.
• Understanding of various data sources in eCommerce.
• In depth understanding of how analytics is used in decision making in one or more industries / functional areas.
• Ability to translate high level business problems to an analytics problem statement.
• Experience in stakeholder management, driving project governance, and linking analytics to business value delivered.
• Excellent presentation and communication presentation and collaboration skills.

Why Tiger is exciting?

Latest Technology: You will get to work on the most advanced technologies like machine learning and artificial intelligence.

Global Exposure: We work for leading global brands. You will get exposure to global markets while working with international clients.

Learning & Development: We partner with a host of the biggest learning platforms. You will be encouraged to learn and grow.

Growth Mindset: We encourage a growth mindset and believe that learning never stops. There is no pressure on you to be a master of everything. With this attitude, we can make significant progress in areas that we know very little about today. Here, you’ll work with people with a collective passion to explore the limitless potential of data to solve complex problems. 5. Additional Benefits: Health insurance (self & family), virtual wellness platform, fun, and knowledge communities.

• Develop and execute innovative brand strategies for new CPG products.
• Conduct thorough market analysis, consumer research, and competitive intelligence gathering.
• Define product positioning, key messaging, and unique selling propositions.
• Collaborate with cross-functional teams (R&D, Sales, Marketing, Supply Chain) to bring new products to market.
• Develop and manage integrated marketing communications plans.
• Analyze brand performance metrics and make data-driven recommendations for optimization.
• Manage product lifecycle from concept through launch and post-launch evaluation.
• Present brand plans and performance reviews to senior management.

• Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
• 5+ years of experience in brand management within the CPG/FMCG industry.
• Demonstrated success in launching new products.
• Strong analytical, strategic thinking, and project management skills.
• Excellent communication, presentation, and interpersonal skills.
• Proficiency in market research methodologies and data analysis tools.

At Thoucentric, we work on various problem statements.

The primary task of a CPG analytics consultant would be to align themselves to a CPG account, understand the landscape and set the roadmap for analytics related initiatives for the client/account. Through analytics solutioning and delivery, the consultant would help the client achieve their current delivery objectives while building their long-term capabilities. 

The person must have direct working experience with the CPG industry, to be able to gauge the current landscape of the target company and then set a realistic path to achieve the objectives highlighting the benefits of implementing the initiatives. 

• Develop and execute comprehensive brand strategies to drive market share and profitability.
• Conduct in-depth market research and consumer analysis to identify trends and opportunities.
• Manage product lifecycle from conception to launch, including positioning, messaging, and go-to-market plans.
• Oversee advertising and promotional campaigns, ensuring alignment with brand objectives and ROI.
• Collaborate with cross-functional teams, including sales, R&D, and supply chain, to ensure seamless execution of brand plans.
• Manage the brand budget effectively, tracking expenditures and optimizing resource allocation.
• Monitor brand performance metrics and provide regular reports to senior management.
• Identify and nurture strategic partnerships to enhance brand visibility and reach.
• Mentor and develop junior marketing team members, fostering a collaborative and high-performing environment.

• Master's degree in Marketing, Business Administration, or a related field.
• Minimum of 7 years of progressive experience in brand management within the FMCG industry.
• Demonstrated success in developing and launching new products and revitalizing existing brands.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent communication, presentation, and interpersonal skills.
• Proven ability to lead cross-functional teams and influence stakeholders.
• Proficiency in marketing automation tools and analytics platforms.
• A creative mindset with a passion for building iconic brands.
• This role is exclusively remote, requiring excellent self-discipline and proactive communication skills.