4,270 Crm Analyst jobs in India

About Lokal:

Access & Empowerment for Bharat through AI and Local Language Internet

Lokal is India’s largest regional content and services platform, built for the 500 million+ internet users from tier 2+ towns.

Founded by IIT alumni, Lokal started in 2018 to address the lack of relevant local content and now goes beyond content to solve real, everyday problems of Bharat. Growing as a house of apps, Lokal is evolving into an AI-driven discovery and access platform—connecting users in tier 2+ India with the experts, tools, and knowledge they’ve historically lacked access to:

• Lokal Matrimony – Location-based matchmaking apps focused on hyperlocal compatibility.
• Lokal Jobs – Hyperlocal job discovery platform connecting blue- and grey-collar workers with nearby opportunities.
• GyanTV – Skill-based learning in regional languages (stocks, photography, small business & more).
• Dostt – Make new friends through voice chats, games, and real, authentic conversations
• Eaze – A safe space to explore emotional well-being via community-driven support.
• AstroLokal – Instant access to trusted astrologers through audio and chat.

And more – 10+ new apps in testing & exploration across agricultural advisory, legal advisory, financial guidance, and AI-powered personal assistants

Requirements

• Customer Insights and Segmentation:
  
• Analyze customer behavior and engagement patterns across Lokal’s suite of apps.
• Segment the customer base effectively to deliver personalized and targeted communication.
  
• CRM Campaign Execution:
  
• Craft engaging, localized, and AI-assisted notification copy tailored to diverse user groups.
• Execute and manage communication campaigns through MoEngage/CleverTap.
  
• A/B Testing and Optimization:
  
  
• Develop and run robust A/B tests on CRM platforms to identify messaging and notification strategies that drive optimal engagement.
• Analyze test results to determine effective strategies and scale successful campaigns to broader audiences.
  
• Performance Metrics & Reporting:
  
• Own and consistently meet targets for CTR, conversions, engagement, and retention metrics.
• Provide clear, insightful reports and actionable recommendations to the product and marketing teams.
  
• Collaboration:
  
• Work closely with product, analytics, marketing, and technology teams to align CRM activities with overall business goals and new product launches.
  
• Qualifications & Skills:
  
• Bachelor’s degree or equivalent experience.
• 1-3 years experience in CRM, email marketing, or mobile notification management, preferably within consumer technology or mobile apps.
• Proficiency with MoEngage, CleverTap, or similar CRM automation tools.

Benefits

• Work with a fast-growing, impact-driven company empowering millions in Bharat.
• Collaborate with experienced IIT alumni and industry leaders.
• Opportunity to directly influence user engagement and growth through innovative CRM strategies.
• Be part of a dynamic, supportive, and innovation-focused team culture.
  
  

If you are passionate about user engagement, data-driven marketing, and making a meaningful difference for Bharat, we look forward to hearing from you!

Job Description

As the Customer & CRM Analyst, you will be responsible for analyzing customer data and drive the CRM agenda, ensuring an effective utilization of CRM data to enhance customer relationships, improve customer experience and drive business growth. Your role involves overseeing data management, implementing CRM strategies based on Global guidelines and collaborating with cross-functional teams to leverage customer data for targeted marketing campaigns and personalized customer interactions across paid and owned activities. In addition, you will play a key role in optimizing customer engagement, retention, and loyalty through the effective use of CRM tools and analytics.

You have strong consumer and customer focus with proven ability to drive results and work towards goals. You are analytical and insight-driven and have a strong interest in customer, customer behaviour and how that impacts customer experience & engagement and future business value. As an experienced analyst, you enjoy working on a strategic level with data and visualization to perform your analysis and reporting, turning insights into actions and presenting your findings and recommendation in a clear way to stakeholders across functions.

Key responsibilities

Qualifications

To be successful in the role as Customer & CRM Analyst, you should have strong brand and commercial focus with proven ability to drive results and work towards goals. You are analytical and insight-driven and have a strong interest in customer, customer behaviour and how that impacts customer experience & engagement and future business value.

What you need to succeed :

Additional Information

This is a full-time position, reporting to the Customer Insights & Analytics Manager for India.

This position is based at the Support Office in Bangalore, Karnataka, India.

Apply by sending in your CV in English as soon as possible, but no later than  April 02, 2025 . Due to data policies, we only accept applications through career page.

Global Benefits

We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.

In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries

Inclusion & Diversity

H&M is a part of H&M Group. At H&M Group, we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.

We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases.

Company Description

H&M is a fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way. Learn more about H&M here.

As the Customer & CRM Analyst, you will be responsible for analyzing customer data and drive the CRM agenda, ensuring an effective utilization of CRM data to enhance customer relationships, improve customer experience and drive business growth. Your role involves overseeing data management, implementing CRM strategies based on Global guidelines and collaborating with cross-functional teams to leverage customer data for targeted marketing campaigns and personalized customer interactions across paid and owned activities. In addition, you will play a key role in optimizing customer engagement, retention, and loyalty through the effective use of CRM tools and analytics.

You have strong consumer and customer focus with proven ability to drive results and work towards goals. You are analytical and insight-driven and have a strong interest in customer, customer behaviour and how that impacts customer experience & engagement and future business value. As an experienced analyst, you enjoy working on a strategic level with data and visualization to perform your analysis and reporting, turning insights into actions and presenting your findings and recommendation in a clear way to stakeholders across functions.

Key responsibilities

• You optimize customer engagement and satisfaction with CRM data by identifying trends and opportunities by analyzing and visualizing customer data to gain insight into customer behavior, preferences, and interactions with the company.
• Drive customer acquisition and retention tactics by developing and implementing CRM strategies aligned with business goals using global CRM capabilities, collaborating with Strategy & planning and Omni Sales teams.
• Improve customer experiences and engagement together with cross-functional teams, utilizing global frameworks to analyze, identify and drive customers through the customer journey.
• You can identify opportunities to reach our target customers better and drive incremental sales by tracking KPIs related to CRM activities.
• Support the strategic direction and set new long-term goals with identifying how we are tracking performance, specifically understanding the health of the customer base and how that feeds into the overall diagnosis.

Please click here for complete role description

To be successful in the role as Customer & CRM Analyst, you should have strong brand and commercial focus with proven ability to drive results and work towards goals. You are analytical and insight-driven and have a strong interest in customer, customer behaviour and how that impacts customer experience & engagement and future business value.

What you need to succeed :

• Marketing, market research or business degree/relevant qualifications.
• Strong analytical skills and proficiency in data analysis tools and statistical techniques.
• Self-motivated, detail and result-oriented problem solver with strong business sense to be able to put insights into the right context.
• Ability to translate insights into actionable strategies and support cross-functional teams in decision making with the ability to drive recommendations through to key stakeholders.
• Effective collaborator with strong stakeholder management and communication skills to convey analysis findings and recommendations.

Please click here for complete role description

This is a full-time position, reporting to the Customer Insights & Analytics Manager for India.

This position is based at the Support Office in Bangalore, Karnataka, India.

Apply by sending in your CV in English as soon as possible, but no later than  July 14, 2025 . Due to data policies, we only accept applications through career page.

Global Benefits

We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.

In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries

Inclusion & Diversity

H&M is a part of H&M Group. At H&M Group, we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.

We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases.

Company Description

H&M is a fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way. Learn more about H&M here.

Job Summary:
This role is at the heart of our sales team's effectiveness. You'll be responsible for the integrity of our Salesforce CRM data, ensuring it's clean, up-to-date, and actionable. A significant part of your day will involve researching and identifying high-quality prospects within the investment management sector, providing our sales team with the intelligence they need to forge meaningful connections. Your understanding of investment products and the financial industry will be key to identifying relevant leads, and your data visualization skills will help present these insights clearly. We are also looking for someone keen to leverage emerging technologies like Generative AI to enhance efficiency in their daily tasks.

Responsibilities:

  Salesforce CRM Data Management:

Data Visualization & Reporting (Research Insights):

Generative AI Application:

Required Skills:

Education and Experience:  

Job Summary:

The Sales Analyst will play a critical role in analyzing sales data, identifying trends, and providing insights to support sales strategies and drive business growth. This position will be responsible for conducting sales performance analysis, forecasting, and reporting on key sales metrics. The Sales Analyst will collaborate with cross-functional teams to develop sales targets, track performance against goals, and make recommendations for sales process improvement. The ideal candidate will have strong analytical skills, attention to detail, and the ability to translate data into actionable insights.

Responsibilities:

Required Skills:

Education and Experience:

ROLES AND RESPONSIBILITIES

• Work in an interdisciplinary team of specialists in marketing/media, statistics/analysis, customer journey, application development and IT infrastructure
• Technical implementation of global marketing automation and e-CRM projects in Adobe Campaign
• Building customer journey and/or automation programs
• Development of templates and best practices for different markets
• Implementation of campaigns (standalone, multi-step and message center)
• Development/Adaptation of templates (newsletter, landing page, forms, etc.)
• Implementation of innovative and technical solutions with Adobe Campaign