757 Crm Manager jobs in India

Job title: Manager – Lead Management & VOC IMEA

We are seeking a manager – Lead Management, CRM & VOC to join our customer excellence - marketing & Strategy team in the IMEA region. In this pivotal role, you will manage and execute CRM initiatives, marketing automation processes, and end-to-end service cloud and enquiry management operations. Additionally, you will lead the Voice of the Customer (VOC) program to capture and share customer insights across business units, ensuring these findings help shape future strategies.

You will also be instrumental in the future deployment of service cloud and VOC programs across other IMEA countries, aligning with global teams and local SBUs to ensure consistent execution and continuous improvement.

This role is critical to Henkel’s digital transformation efforts, where you will oversee B2B platform operations, manage relationships with agencies, and collaborate with cross-functional teams to drive business growth and enhance customer experience across the region.

Roles & Responsibilities:

Service Cloud & Enquiry Management:

• Oversee the end-to-end Enquiry Management process, ensuring inquiries are handled efficiently and providing excellent customer service.
• Manage the Service Cloud system to ensure customer inquiries are tracked, resolved, and fed back into the CRM and VOC systems to improve future experiences.
• Work with cross-functional teams to ensure smooth integration between CRM, Service Cloud, and other customer experience tools.
• CRM Strategy & Execution:
• Develop and execute a comprehensive B2B CRM strategy for India, aligned with business objectives such as lead engagement, customer retention, repeat purchases, and improved funnel velocity.
• Oversee the B2B CRM campaign calendar, collaborating with internal stakeholders and agencies to ensure efficient and impactful campaign execution.
• Lead the future deployment of CRM strategies and campaigns across other IMEA countries, ensuring consistency and adapting to regional needs.

VOC Program Management:

• Lead the Voice of the Customer (VOC) program in aliment with global VOC team, gathering customer feedback, analyzing trends, and identifying opportunities for improvement.
• Conduct VOC sessions with local SBUs in India to share insights and findings, facilitating conversations on customer pain points and expectations.
• Work with the Global Customer Experience team to ensure alignment of VOC activities across regions, sharing key insights and contributing to broader customer experience strategies.
• Although the role does not own improvement areas, you will play a key role in facilitating feedback sessions and ensuring actionable insights are shared with relevant teams.
• Marketing Automation & Campaign Management:
• Use Marketo and other marketing automation tools to create, execute, and optimize lead nurturing campaigns that drive customer engagement and conversion.
• Ensure the seamless integration of CRM, automation, and VOC data to drive personalized and effective campaigns across all customer touchpoints.
• Continuously test and optimize campaigns to improve lead qualification, engagement, and ROI.

Operations Management in India:

• Lead and manage CRM and VOC operations in India, ensuring that all campaigns, processes, and tools are aligned with Henkel’s regional and global standards.
• Oversee daily operations, ensuring optimal performance of CRM campaigns, lead management, enquiry handling, and VOC initiatives within India.
• Cross-Functional Collaboration:
• Align with local SBUs and the Global Customer Experience team to ensure consistent execution of CRM and VOC strategies across regions.
• Work closely with internal teams (Marketing, Sales, Customer Service, Product Divisions, eCommerce, Tech) and external agencies to ensure seamless campaign execution and alignment on business objectives.
• Agency and Stakeholder Management:
• Manage relationships with external agencies, ensuring timely delivery and high-quality execution of CRM campaigns and VOC reporting.
• Lead cross-functional teams to ensure alignment on objectives, tracking, and performance measurement.
• Customer Segmentation & Insights:
• Develop and implement advanced customer segmentation strategies that leverage VOC insights, CRM data, and market trends to create personalized campaigns.
• Use data-driven insights to continuously refine customer journeys, optimize lead conversion, and improve overall campaign effectiveness.

Skill & Qualification:

• 5+years of experience in digital transformation and customer experience, preferably in the B2B or manufacturing sector.
• Hands-on experience with Salesforce Service Cloud, enquiry management systems, and CRM platforms.
• Proficient in marketing automation tools (Marketo, Adobe, Salesforce).
• Proven ability to lead VOC programs, analyze feedback, and present strategic insights.
• Strong background in B2B marketing, with experience influencing both tech and business stakeholders.
• Excellent project management and agency handling capabilities.
• Demonstrated experience in multi-country roles with adaptability to regional market needs.
• Strong communication and presentation skills for engagement with senior leadership.
• Experience leading teams and driving cross-functional marketing programs.
• Self-motivated with strong multi-tasking, budget management, and timeline adherence.

Broadway Gaming is a dynamic and expanding online gaming company operating mainly in the UK gaming market. We offer Bingo, Casino and Slot products across multiple brands. We have office locations in Dublin, London, Tel Aviv, Romania and India.

With a wide variety of backgrounds comes a wealth of experience, ideas and personalities and we use these to help us create a great service and a great place to work and learn. Because collaboration is fun and benefits us all and ultimately it benefits our customers!

We are seeking a highly skilled and motivated CRM Manager to take ownership of our customer retention strategy and lead the strategic planning and execution of multi-channel CRM campaigns. In this pivotal role, you will be responsible for driving meaningful and measurable engagement across our Bingo, Casino, and Slot brands, using data-driven insights to shape personalised player experiences. Reporting directly to the Retention Marketing Team Lead, you'll act as a key decision-maker in crafting lifecycle marketing strategies that enhance customer loyalty, increase player lifetime value, and strengthen our overall retention performance. You will work cross-functionally with teams across Product, Design, Compliance, and BI to ensure that all CRM activity is aligned with brand goals, adheres to evolving regulatory standards, and consistently delivers high-impact results. This is a unique opportunity to bring both strategic vision and operational expertise to a growing company at the forefront of the iGaming industry.

Responsibilities

• Lead the end-to-end CRM strategy, ensuring alignment with business goals, marketing calendars, and player lifecycle journeys.
• Manage and mentor a team of CRM Executives and Specialists to deliver personalized campaigns across email, SMS, and push notifications.
• Collaborate cross-functionally with Product, Design, Compliance, and BI to deliver relevant, timely, and brand-consistent player communications.
• Own the planning, segmentation, execution, and performance analysis of all CRM and promotional campaigns.
• Ensure seamless delivery and optimization of automated lifecycle journeys, including onboarding, reactivation, and loyalty programs.
• Spearhead A/B and multivariate testing strategies to improve engagement and conversion KPIs.
• Provide regular performance reports with clear insights and actionable recommendations.
• Ensure full compliance with UKGC regulations and adapt strategies accordingly in this ever-evolving environment.

Requirements

• 4+ years' experience in CRM, with at least 1-2 years in a managerial or strategic leadership role.
• Strong background in online gaming, eCommerce, or other high-volume B2C digital businesses.
• Proficiency in using CRM platforms (e.g. Adobe Campaign Manager, Salesforce Marketing, Xtreme Push) and marketing automation tools.
• Experience designing dynamic Email Templates (HTML + CSS is a plus).
• Strong understanding of customer segmentation, personalisation, journey mapping, and targeting strategies.
• Analytical mindset with the ability to interpret data and generate actionable insights.
• Excellent project management skills with the ability to manage multiple campaigns and priorities simultaneously.
• Strong communication skills, both written and verbal, with the ability to collaborate effectively across teams.
• Attention to detail and a commitment to delivering high-quality, error-free campaigns.

Benefits

• Hybrid work-from-home model.
• Competitive salary (DOE).
• Discretionary Annual Performance Bonus.
• Employee Assistance Program.
• Medical Insurance.
• Meal Voucher.

CRM Manager
County Durham

My client is looking for a brand-new CRM Manager to join their well-established fast-growing team, offering a salary up to £55,000, the role is hybrid. They are a well-established brand that emphasise the importance of clean sustainability within this fast-growing sector.

You will be a well-rounded retention disruptor that can optimise, drive and deliver results across the ever-growing customer base. You will own, create and deliver the overall CRM strategy, identifying key commercial levers and priorities across CRM channels. You will also manage loyalty programmes, focusing on testing new initiatives across different customer cohorts and types. You will manage and deliver email planner, working closely with the creative, brand and marketing team on delivery automation, lifecycle and broadcast emails. You will own and deliver performance reporting, liaising effectively with Brand, Marketing, Creative teams and third-party agencies ensuring CRM strategy is aligned to the overall strategy and brand vision.

You will be a data led retention marketer that can executive, lead and deliver CRM strategy. You will be confident dealing with data and providing recommendations off the back of insights. You will have good analytical skills with a good attention to details, with a good understanding of data protection and privacy legislation. You will be able to work in a fast-paced environment with an ability to organise your workload effectively.

For more CRM opportunities, visit our jobs page. 

We are seeking a results-driven CRM Manager to oversee and optimize our customer relationship management strategies. The ideal candidate will be responsible for developing and executing CRM campaigns, managing customer databases, enhancing customer journeys, and leveraging insights to improve engagement, retention, and conversion rates.

• Develop and execute CRM strategies to support customer acquisition, retention, and loyalty.
  

• Manage and maintain the CRM system (e.g., Salesforce, HubSpot, Zoho, etc.).
  

• Segment customer data to enable targeted marketing and personalized experiences.
  

• Design, test, and launch automated email/SMS/notification campaigns and customer journeys.
  

• Collaborate with marketing, sales, and product teams to align CRM efforts with business goals.
  

• Monitor CRM campaign performance and report on KPIs such as open rates, click-throughs, conversions, and customer lifetime value (CLTV).
  

• Ensure data accuracy and compliance with privacy laws (e.g., GDPR, CCPA).
  

• Identify customer behavior trends and opportunities through data analysis.
  

• Lead A/B testing and optimization of customer communications.
  

• HTML/CSS for email template editing
  

• Experience with loyalty programs or customer lifecycle marketing
  

• Familiarity with automation tools (e.g., Zapier, Marketo)
  

• Industry experience in (e.g., e-commerce, SaaS, retail)
  

• Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred).
  

• 3+ years of experience in CRM management or related marketing roles.
  

• Hands-on experience with CRM platforms (e.g., Salesforce, HubSpot, Zoho, Oracle, Dynamics).
  

• Proficiency in email marketing tools and customer segmentation.
  

• Strong analytical skills and experience with reporting tools (e.g., Google Analytics, Tableau).
  

• Excellent communication and project management skills.
  

• Knowledge of data privacy regulations and CRM best practices.
  

Job Description

We are seeking a skilled CRM Manager to join our team. As a CRM Manager, you will be responsible for developing and implementing strategies to enhance customer relationships and drive business growth. You will oversee the CRM system, analyze data, and collaborate with cross-functional teams to ensure effective communication with customers.

• Develop and implement CRM strategies to optimize customer engagement
li>Manage the CRM system and ensure data accuracy
• Analyze customer data to identify trends and opportunities
• Create targeted marketing campaigns to increase customer retention and acquisition
• Collaborate with sales, marketing, and customer service teams to align CRM goals

• Bachelor's degree in Marketing, Business, or related field
• Proven experience in CRM management or a similar role
• Strong analytical and problem-solving skills
• Excellent communication and interpersonal abilities
• Proficiency in CRM software and database management

· A minimum of 7-10 years of proven experience in computer vision, image and video processing, or related field.

· Proficiency in programming languages such as Python, C, C++11 and above programming skills. Java would be added advantage.

· Bachelor’s in computer engineering/computer science (preferably with specialization in computer vision and machine learning);

· Strong knowledge of machine learning and deep learning techniques related to computer vision.

· Understanding of computer vision; key areas of interest include at least 1 of the following: object detection, tracking and recognition, multiple view geometry, OCR detection, camera calibrations, 3D data processing, SfM/SLAM, activity recognition.

· Experience with Android and computer vision on Android is a significant advantage.

· Familiarity with computer vision libraries (like OpenCV) and machine learning frameworks (such as TensorFlow, PyTorch).

· Parallelized & vectorized computation.

· Strong problem-solving skills with an emphasis on product development.

· Excellent understanding of software design and programming principles.

· A team player with excellent communication skills.

Familiarity with Agile development methodologies is a plus.

We are seeking a results-driven CRM Manager to oversee and optimize our customer relationship management strategies. The ideal candidate will be responsible for developing and executing CRM campaigns, managing customer databases, enhancing customer journeys, and leveraging insights to improve engagement, retention, and conversion rates.

• Develop and execute CRM strategies to support customer acquisition, retention, and loyalty.
  

• Manage and maintain the CRM system (e.g., Salesforce, HubSpot, Zoho, etc.).
  

• Segment customer data to enable targeted marketing and personalized experiences.
  

• Design, test, and launch automated email/SMS/notification campaigns and customer journeys.
  

• Collaborate with marketing, sales, and product teams to align CRM efforts with business goals.
  

• Monitor CRM campaign performance and report on KPIs such as open rates, click-throughs, conversions, and customer lifetime value (CLTV).
  

• Ensure data accuracy and compliance with privacy laws (e.g., GDPR, CCPA).
  

• Identify customer behavior trends and opportunities through data analysis.
  

• Lead A/B testing and optimization of customer communications.
  

• HTML/CSS for email template editing
  

• Experience with loyalty programs or customer lifecycle marketing
  

• Familiarity with automation tools (e.g., Zapier, Marketo)
  

• Industry experience in (e.g., e-commerce, SaaS, retail)
  

• Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred).
  

• 3+ years of experience in CRM management or related marketing roles.
  

• Hands-on experience with CRM platforms (e.g., Salesforce, HubSpot, Zoho, Oracle, Dynamics).
  

• Proficiency in email marketing tools and customer segmentation.
  

• Strong analytical skills and experience with reporting tools (e.g., Google Analytics, Tableau).
  

• Excellent communication and project management skills.
  

• Knowledge of data privacy regulations and CRM best practices.
  

POSITION SUMMARY

As a CRM Manager, this role is responsible for leading the delivery and operations team from India. This position will work closely with other ZTD Commercial and cross-functional leaders and team members including but not limited to ZTD Business Partners, eCommerce and Web team, Commercial Enablement team, Testing Center of Excellence, SAP, DDA, Infrastructure, and Security teams to help plan, define, execute, and operationalize new and enhanced system capabilities.

POSITION RESPONSIBILITIES

Percent of Time

Understand Zoetis digital strategy, ZTD Commercial goals, operational process improvements and technology needs. 20%

Establish and demonstrate technical leadership to CRM delivery and operations team by directly managing the technical resources from ICC while working closely with the CRM architect, CRM system owner, and business stakeholders to ensure priorities are set and value is delivered on time and with high quality. 25%

Be a servant leader by guiding and nurturing the technical team in ICC through coaching and counseling, setting up and managing annual performance objectives, and helping identify growth opportunities and create development plans for the team members. 25%

Engage with the compliance, audit, business and ZTD teams on SOX and audit requirements 5%

Collaborate with other ZTD Commercial leadership to establish standards for continuous monitoring and improvement of system performance, oversee sufficient and proper knowledge transfer at the conclusion of enhancement / break-fixes delivery, deploy global development governance model, and ensure high performance, scalability, and stability of the solution. 25%

ORGANIZATIONAL RELATIONSHIPS

ZTD Cross functional teams that includes but not limited to Project Managers, Functional SMEs, Developers, Agile Scrum Teams, Product Owners, Compliance Specialists, Zoetis Business, Managed Service Providers.

RESOURCES MANAGED

Financial Accountability

None

Supervision

None

EDUCATION AND EXPERIENCE

Indicate the formal education, certification or license required and/or preferred. Include the minimum number of years of relevant experience required for the position (where legally permissible).

· Bachelor’s degree in computer science, engineering, or related field.

· Minimum 10 years of experience in software application design, development and delivery.

· Minimum of 8 years of experience on SFDC platform

· Experience in healthcare industry is preferred.

TECHNICAL SKILLS REQUIREMENTS

Indicate the technical skills required and/or preferred, as applicable.

Required:

· Strong understanding and experience of Agile and Scrum technologies

· Demonstrated ability to lead and manage teams and interact comfortably with all levels of management and staff

· Strong experience in managing or working with service providers and vendors for development, delivery and operational needs

· Excellent written, oral and presentation skills, Fluency in English (written and spoken) is a must.

· Customer focus.

· Strategic thinking and analytical skills.

· Timely decision making and problem-solving skills.

Preferred:

· Relevant certifications in SFDC, Agile, or Scrum technologies

PHYSICAL POSITION REQUIREMENTS

Availability to work between 1pm IST to 10pm IST hours (minimum 3 hours of overlap with US ET Time zone)

This description indicates the general nature and level of work expected. It is not designed to cover or contain a comprehensive listing of activities or responsibilities required of the incumbent. Incumbent may be asked to perform other duties as required. Additional position specific requirements/responsibilities are contained in approved training curricula.